ABOUT THE SPEAKER
Yves Behar - Designer
Yves Behar has produced some of the new millennium's most coveted objects, like the Leaf lamp, the Jawbone headset, and the XO laptop for One Laptop per Child.

Why you should listen

Over the past decade, Yves Behar and his firm fuseproject have become the design group that companies turn to for a game-changing idea. Take the re-invention of the Bluetooth headset, for one; or the re-envigoration of the venerable but dowdy Birkenstock line; or Behar's LED-chic Leaf lamp for Herman Miller.

And yes, Behar and fuseproject are the people who put the green bunny ears on the XO laptop -- and are redesigning the next-gen XOXO laptop due in 2010. This quirky but deeply felt project encapsulates much of his recent work, fusing gotta-have-it design with a mission of social responsibility.

More profile about the speaker
Yves Behar | Speaker | TED.com
TED2008

Yves Behar: Designing objects that tell stories

Yves Behar (伊凡贝哈尔) 谈如何设计会说故事的物品

Filmed:
1,270,877 views

设计师伊凡贝哈尔挖空心思讨论他的偶像设计品 (叶子灯、颚骨耳机)。接着他谈他的另一件机智、惊奇、优雅的设计品 - "百元计算机"。
- Designer
Yves Behar has produced some of the new millennium's most coveted objects, like the Leaf lamp, the Jawbone headset, and the XO laptop for One Laptop per Child. Full bio

Double-click the English transcript below to play the video.

00:12
Being存在 a child儿童, and sort分类 of crawling爬行 around the house,
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还是小孩时,在家里爬来爬去,
00:14
I remember记得 these Turkish土耳其 carpets地毯,
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我记得这些土耳其地毯,
00:16
and there were these scenes场景, these battle战斗 scenes场景, these love scenes场景.
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还有这些景象:打斗的景象、恩爱的景象。
00:21
I mean, look, this animal动物 is trying to fight斗争 back this spear
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你看,这只动物试图对抗
00:26
from this soldier士兵.
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士兵刺下的矛。
00:27
And my mom妈妈 took these pictures图片 actually其实, last week,
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我妈上星期拍这些照片,
00:30
of our carpets地毯, and I remember记得 this to this day.
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这些地毯,到现在我都还记得。
00:33
There was another另一个 object目的, this sort分类 of towering参天 piece of furniture家具
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还有另一个物品,这个高耸的家具,
00:37
with creatures生物 and gargoyles怪物 and nudity裸露 --
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有动物、怪兽和裸女 –
00:39
pretty漂亮 scary害怕 stuff东东, when you're a little kid孩子.
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对小孩而言蛮可怕的。
00:42
What I remember记得 today今天 from this is that objects对象 tell stories故事,
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今天我记得的是,这些物品都会说故事,
00:46
so storytelling评书 has been a really strong强大 influence影响 in my work.
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因此说故事对我的工作有很强的影响。
00:54
And then there was another另一个 influence影响.
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另外还有一个影响。
00:55
I was a teenager青少年, and at 15 or 16, I guess猜测 like all teenagers青少年,
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我还是个青少年,15、16岁,像其他青少年一样,
00:58
we want to just do what we love and what we believe in.
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想做自己喜爱、自己信仰的事。
01:01
And so,
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因此,
01:04
I fused融合 together一起 the two things I loved喜爱 the most,
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我融合了我最喜欢的两件事:
01:06
which哪一个 was skiing滑雪 and windsurfing帆板.
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滑雪和风帆。
01:09
Those are pretty漂亮 good escapes逃逸 from the drab单调 weather天气 in Switzerland瑞士.
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那是避开瑞士枯燥气候的好方法。
01:14
So, I created创建 this compilation汇编 of the two:
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因此,我创作了这两件事的组合:
01:17
I took my skis滑雪板 and I took a board and I put a mast桅杆 foot脚丫子 in there,
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我拿了我的雪橇及滑溜板,安上一个桅杆座,
01:21
and some foot脚丫子 straps, and some metal金属 fins鳍片,
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几条绑脚带及一些金属鳍片,
01:25
and here I was, going really fast快速 on frozen冻结的 lakes湖泊.
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就这样,在结冰的湖面高速滑行。
01:28
It was really a death死亡 trap陷阱. I mean, it was incredible难以置信,
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那真是个死亡陷阱。很难相信,
01:31
it worked工作 incredibly令人难以置信 well, but it was really dangerous危险.
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它可以用,但却非常危险。
01:34
And I realized实现 then I had to go to design设计 school学校.
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因此,我知道我该去读设计学校。
01:38
(Laughter笑声)
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(笑声)
01:39
I mean, look at those graphics图像 there.
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我是说,看看那些图像。
01:41
(Laughter笑声)
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(笑声)
01:44
So, I went to design设计 school学校,
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因此我去读了设计学校,
01:48
and it was the early '90s when I finished.
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那是 ’90年代早期,当我毕业时,
01:53
And I saw something extraordinary非凡 happening事件 in Silicon Valley,
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我发现硅谷发生着奇特的事,
01:57
so I wanted to be there,
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我想要去那里,
01:58
and I saw that the computer电脑 was coming未来 into our homes家园,
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我发现计算机正在走入家庭。
02:02
that it had to change更改 in order订购 to be with us in our homes家园.
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计算机要改变才能和我们在家里相处。
02:06
And so I got myself a job工作 and I was working加工 for a consultancy顾问,
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我找到一份工作,在设计顾问公司上班,
02:10
and we would get in to these meetings会议,
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我们会去参加会议,
02:11
and these managers经理 would come in,
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经理们进来,
02:14
and they would say,
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他们会说:
02:16
"Well, what we're going to do here is really important重要, you know."
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"我们要做的事,真的很重要。"
02:19
And they would give the projects项目 code names, you know,
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他们将为项目取个代码,
02:22
mostly大多 from "Star Wars战争," actually其实: things like C3POPO, Yoda尤达, Luke卢克.
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大都取自星际大战,如:C3PO、尤达、路克。
02:30
So, in anticipation预期, I would be this young年轻 designer设计师
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充满期待,我这个年轻设计师
02:33
in the back of the room房间, and I would raise提高 my hand,
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坐在会议室后方,我会举手
02:35
and I would ask questions问题.
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问问题。
02:37
I mean, in retrospect回想起来, probably大概 stupid questions问题,
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回想当初,或许是些笨问题,
02:40
but things like, "What's this Caps帽子 Lock key for?"
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像:"Cap Lock 键 (大写键) 做什么用?"
02:44
or "What's this Num Lock key for?" You know, that thing?
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或 "Num Lock 键 (数字键) 做什么用?" - 就是这个。
02:49
"You know, do people really use it?
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人们真的使用它吗?
02:50
Do they need it? Do they want it in their homes家园?"
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他们需要它吗?在家里要它吗?
02:53
(Laughter笑声)
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(笑声)
02:56
What I realized实现 then is, they didn't really want to change更改
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那时我觉得,他们不想改变
03:01
the legacy遗产 stuff东东; they didn't want to change更改 the insides内部.
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传统的东西;他们不想改变内部。
03:04
They were really looking for us, the designers设计师, to create创建 the skins,
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他们要设计师去创造表皮,
03:14
to put some pretty漂亮 stuff东东 outside of the box.
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放些好看的东西在盒子外。
03:18
And I didn't want to be a colorist调色.
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我不想当彩妆师。
03:20
It wasn't what I wanted to do.
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那不是我想做的。
03:22
I didn't want to be a stylist美发师 in this way.
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我不想做这样的美容师。
03:24
And then I saw this quote引用:
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接着我读到这句名言:
03:26
"advertising广告 is the price价钱 companies公司 pay工资 for being存在 unoriginal非独创的."
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"广告是公司为没有原创性,而付出的代价。"
03:31
(Laughter笑声)
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(笑声)
03:34
So, I had to start开始 on my own拥有. So I moved移动 to San Francisco弗朗西斯科,
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因此,我必须自己来。我搬到旧金山,
03:37
and I started开始 a little company公司, fuseprojectfuseproject.
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开了家小公司:Fuseproject。
03:41
And what I wanted to work on is important重要 stuff东东.
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我想做的是重要的事。
03:43
And I wanted to really not just work on the skins,
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我不要只是做表皮,
03:48
but I wanted to work on the entire整个 human人的 experience经验.
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我要做完整的人类体验。
03:51
And so the first projects项目 were sort分类 of humble谦卑,
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早期的专案都很卑微,
03:55
but they took technology技术 and maybe made制作 it into things
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它们采用科技,放到产品里,
04:00
that people would use in a new way,
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让人得以新方式去使用,
04:03
and maybe finding发现 some new functionality功能.
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或找到新功能性。
04:04
This is a watch we made制作 for Mini微型 Cooper库珀, the car汽车 company公司,
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这个表是我们为迷你库伯汽车公司
04:08
right when it launched推出,
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开张时做的,
04:09
and it's the first watch that has a display显示
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它的显示是第一个可以
04:12
that switches开关 from horizontal to vertical垂直.
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水平、垂直调换。
04:14
And that allows允许 me to check my timer计时器 discretely离散, here,
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它让我能准确读取时间,
04:19
without bending弯曲 my elbow弯头.
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不必弯曲手臂。
04:20
And other projects项目, which哪一个 were really about transformation转型,
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其他的项目则是做转换,
04:24
about matching匹配 the human人的 need.
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去满足人类的需求。
04:27
This is a little piece of furniture家具 for an Italian意大利 manufacturer生产厂家,
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这是为意大利公司做的小家具,
04:30
and it ships船舶 completely全然 flat平面,
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装运时是平的,
04:32
and then it folds褶皱 into a coffee咖啡 table and a stool粪便 and whatnot诸如此类.
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然后可折成咖啡桌、凳子、或什么的。
04:37
And something a little bit more experimental试验:
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还有一些实验性的:
04:38
this is a light fixture夹具 for Swarovski施华洛世奇,
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这是施华洛灯具,
04:42
and what it does is, it changes变化 shape形状.
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它会改变形状:
04:44
So, it goes from a circle, to a round回合, to a square广场, to a figure数字 eight.
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圆形、环形、方形、8 字形,
04:48
And just by drawing画画 on a little computer电脑 tablet片剂,
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在小型计算机数字板上画一下,
04:51
the entire整个 light fixture夹具 adjusts调整 to what shape形状 you want.
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灯具就调整为你要的形状。
04:56
And then finally最后, the leaf lamp for Herman赫尔曼 Miller磨坊主.
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最后,赫曼米勒的叶子灯。
04:58
This is a pretty漂亮 involved参与 process处理;
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这是个介入很深的过程,
05:00
it took us about four and a half years年份.
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它花了我们大约四年半。
05:02
But I really was looking for creating创建 a unique独特 experience经验 of light,
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我一心追求创造独特的照明体验,
05:07
a new experience经验 of light.
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新的照明体验。
05:08
So, we had to design设计 both the light and the light bulb灯泡.
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因此我们要同时设计灯和灯泡。
05:13
And that's a unique独特 opportunity机会, I would say, in design设计.
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我认为,这是很特别的设计机会。
05:17
And the new experience经验 I was looking for
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我追求的新体验
05:19
is giving the choice选择 for the user用户 to go from
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是让使用者选择从
05:22
a warm, sort分类 of glowing泛着 kind of mood心情 light,
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一种温暖的,有点微弱的心情灯光,
05:25
all the way to a bright work light.
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一路到光亮的工作灯。
05:28
So, the light bulb灯泡 actually其实 does that.
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灯泡真的可以那样。
05:31
It allows允许 the person to switch开关,
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使用者可以调整、
05:33
and to mix混合 these two colorations着色.
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混合这两种色调。
05:35
And it's doneDONE in a very simple简单 way:
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原理很简单:
05:38
one just touches触摸 the base基础 of the light,
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只要碰触灯座,
05:41
and on one side, you can mix混合 the brightness亮度,
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一边可以混合亮度,
05:43
and on the other, the coloration着色 of the light.
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另一边则是光的色调。
05:46
So, all of these projects项目 have a humanistic人文 sense to them,
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因此这些项目都有人道意义,
05:51
and I think as designers设计师 we need to really think
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我认为,身为设计师,我们该思考
05:53
about how we can create创建 a different不同 relationship关系
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如何创造我们的作品
05:57
between之间 our work and the world世界,
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和世界的新关系,
06:00
whether是否 it's for business商业,
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不论是商业项目,
06:01
or, as I'm going to show显示, on some civic-type公民型 projects项目.
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或如我将要提的公益专案。
06:06
Because I think everybody每个人 agrees同意 that as designers设计师 we bring带来
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因为大家都同意,身为设计师我们带来价值:
06:11
value to business商业, value to the users用户 also,
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商业价值、使用者价值,
06:16
but I think it's the values that we put into these projects项目
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但我认为,是我们放进项目的价值
06:20
that ultimately最终 create创建 the greater更大 value.
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最后创造出更大的价值。
06:24
And the values we bring带来
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我们带来的价值
06:25
can be about environmental环境的 issues问题,
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可能是关于环境议题、
06:29
about sustainability可持续性, about lower降低 power功率 consumption消费.
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永续性、低耗能。
06:32
You know, they can be about function功能 and beauty美女;
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它们可能是功能或美观;
06:36
they can be about business商业 strategy战略.
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可能是商业策略。
06:37
But designers设计师 are really the glue
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但设计师却是黏胶
06:40
that brings带来 these things together一起.
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把这些组合在一起。
06:42
So Jawbone颚骨 is a project项目 that you're familiar with,
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"颚骨耳机" 是你们知道的项目,
06:48
and it has a humanistic人文 technology技术.
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它使用人性化的科技。
06:51
It feels感觉 your skin皮肤. It rests休息 on your skin皮肤,
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它能感觉你的皮肤,
06:54
and it knows知道 when it is you're talking.
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它知道你何时说话。
06:55
And by knowing会心 when it is you're talking,
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因为知道你说话,
06:58
it gets得到 rid摆脱 of the other noises噪音 that it knows知道 about,
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它可以消除其他噪音,
07:00
which哪一个 is the environmental环境的 noises噪音.
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也就是环境噪音。
07:03
But the other thing that is humanistic人文 about Jawbone颚骨
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"颚骨" 的其他人性面是,
07:05
is that we really decided决定 to take out all the techie技术人员 stuff东东,
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我们决定要除去太科技的东西、
07:11
and all the nerdy书呆子 stuff东东 out of it,
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及难懂的东西,
07:13
and try to make it as beautiful美丽 as we can.
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并使它尽可能美观。
07:15
I mean, think about it:
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就是说,你想:
07:16
the care关心 we take in selecting选择 sunglasses墨镜, or jewelry首饰,
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我们用心选择太阳眼镜、珠宝、
07:23
or accessories饰品 is really important重要,
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或饰品等是很重要的,
07:27
so if it isn't beautiful美丽, it really doesn't belong属于 on your face面对.
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如果它不好看,就不该挂在脸上。
07:31
And this is what we're pursuing追求 here.
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这就是我们追求的。
07:34
But how we work on Jawbone颚骨 is really unique独特.
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但我们如何创造 "颚骨",真的很特别。
07:38
I want to point at something here, on the left.
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我要用左边的画面来说明。
07:40
This is the board, this is one of the things that goes inside
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这是电路板,是放在内部
07:44
that makes品牌 this technology技术 work.
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使科技运作的东西。
07:46
But this is the design设计 process处理:
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设计过程是这样的:
07:48
there's somebody changing改变 the board,
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有人改变电路板、
07:49
putting tracers示踪剂 on the board, changing改变 the location位置 of the ICs集成电路,
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在电路板放描迹器、改变IC的位置,
07:53
as the designers设计师 on the other side are doing the work.
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而设计师在另一边工作。
07:56
So, it's not about slapping打耳光 skins, anymore, on a technology技术.
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所以它不再是为科技做表皮。
08:00
It's really about designing设计 from the inside out.
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而真的是由内而外的设计。
08:02
And then, on the other side of the room房间,
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而房间的另一边
08:05
the designers设计师 are making制造 small adjustments调整,
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设计师们忙着做修正、
08:06
sketching素描, drawing画画 by hand, putting it in the computer电脑.
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画草图、徒手画、放进计算机等,
08:11
And it's what I call being存在 design设计 driven驱动.
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这就是我说的 "设计驱导"。
08:15
You know, there is some push and pull,
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你知道的,有些推力和拉力,
08:17
but design设计 is really helping帮助 define确定
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但设计真的由内往外
08:19
the whole整个 experience经验 from the inside out.
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帮助定义整个体验。
08:23
And then, of course课程, design设计 is never doneDONE.
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当然设计永远做不完。
08:25
And this is -- the other new way that is unique独特
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这也是我们工作的独特之处,
08:29
in how we work is, because it's never doneDONE,
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因为它永远做不完,
08:31
you have to do all this other stuff东东.
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你必得做其他的东西。
08:33
The packaging打包, and the website网站, and you need to continue继续
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包装、网站,你必需继续
08:36
to really touch触摸 the user用户, in many许多 ways方法.
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以各种方式接触使用者。
08:40
But how do you retain保留 somebody, when it's never doneDONE?
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但你如何留住人,如果它永远做不完呢?
08:44
And HosainHosain Rahman拉赫曼, the CEOCEO of AliphAliph公司 Jawbone颚骨,
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赫扎因拉赫曼 – "颚骨" 执行长
08:51
you know, really understands理解 that you need a different不同 structure结构体.
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很清楚需要有不同的结构。
08:54
So, in a way, the different不同 structure结构体 is that we're partners伙伴,
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所谓不同结构是指我们是伙伴,
08:58
it's a partnership合伙. We can continue继续 to work
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有伙伴关系。我们可以继续工作,
09:03
and dedicate奉献 ourselves我们自己 to this project项目,
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致力于这个专案,
09:06
and then we also share分享 in the rewards奖励.
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我们都分享成果。
09:08
And here's这里的 another另一个 project项目, another另一个 partnership-type合伙型 approach途径.
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这是另一个项目,另一个伙伴型的方法。
09:13
This is called Y Water,
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这个叫Y水(“为什么喝水”),
09:15
and it's this guy from Los洛杉矶 Angeles洛杉矶, Thomas托马斯 Arndt阿恩特,
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是由来自洛杉矶的家伙,叫 托马斯阿恩特,
09:19
Austrian originally本来, who came来了 to us,
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出生于澳洲,他来找我们,
09:21
and all he wanted to do was to create创建 a healthy健康 drink,
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想要为小孩们创造健康饮水,
09:25
or an organic有机 drink for his kids孩子,
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或叫有机饮水,
09:28
to replace更换 the high-sugar-content高糖含量 sodas汽水
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以替代高糖含量的汽水,
09:32
that he's trying to get them away from.
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他要小孩别喝汽水。
09:34
So, we worked工作 on this bottle瓶子,
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因此,我们创造了这个瓶子,
09:37
and it's completely全然 symmetrical对称 in every一切 dimension尺寸.
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它在各个面向都是对称的。
09:39
And this allows允许 the bottle瓶子 to turn into a game游戏.
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这使瓶子可以变成游戏。
09:46
The bottles瓶子 connect together一起,
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瓶子可互相结合,
09:47
and you can create创建 different不同 shapes形状, different不同 forms形式.
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可创造不同形状、不同形态。
09:51
(Laughter笑声)
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(笑声)
09:52
(Applause掌声)
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(掌声)
09:54
Thank you.
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谢谢。
09:55
(Applause掌声)
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(掌声)
09:57
And then while we were doing this,
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当我们正在做这个时,
09:58
the shape形状 of the bottle瓶子 upside上边 down reminded提醒 us of a Y,
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瓶子颠倒的形状让我们想到Y,
10:02
and then we thought, well these words, "why" and "why not,"
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于是我们想到 why(为什么)、why not(为什么不呢)(Y 和 why 同音)
10:07
are probably大概 the most important重要 words that kids孩子 ask.
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可能是孩子们最重要的疑问词。
10:10
So we called it Y Water. And so this is
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于是我们把它命名为 "Y水"。这又是
10:13
another另一个 place地点 where it all comes together一起 in the same相同 room房间:
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另个出自同一房间的例子:
10:16
the three-dimensional三维 design设计, the ideas思路, the branding品牌,
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立体设计、构想、品牌,
10:22
it all becomes deeply connected连接的.
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都有很深的结合。
10:25
And then the other thing about this project项目 is,
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这个专案的另一件事是,
10:27
we bring带来 intellectual知识分子 property属性,
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我们带来知识产权,
10:31
we bring带来 a marketing营销 approach途径,
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我们带来营销手法,
10:33
we bring带来 all this stuff东东, but I think, at the end结束 of the day,
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我们带来这些,到当天结束时,
10:35
what we bring带来 is these values,
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我们带来这些价值,
10:37
and these values create创建 a soul灵魂 for the companies公司 we work with.
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这些价值替公司创造一个灵魂。
10:41
And it's especially特别 rewarding奖励 when your design设计 work
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那个报偿是特别高的,如果你的设计工作
10:42
becomes a creative创作的 endeavor努力,
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是个有创意的付出,
10:45
when others其他 can be creative创作的 and do more with it.
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使其他人能有创意并做得更好。
10:47
Here's这里的 another另一个 project项目,
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这是另一个专案,
10:48
which哪一个 I think really emulates模拟 that.
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它发挥了那个理念。
10:51
This is the One Laptop笔记本电脑 per Child儿童, the $100 laptop笔记本电脑.
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这是 "每个学童有计算机",或叫 "百元计算机" 专案。
10:58
This picture图片 is incredible难以置信.
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这张照片令人惊奇。
10:59
In Nigeria尼日利亚, people carry携带 their most precious珍贵 belongings财物 on their heads.
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奈及利亚人把最贵重的东西带在头上。
11:05
This girl女孩 is going to school学校 with a laptop笔记本电脑 on her head.
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这个女孩顶着计算机去上学。
11:07
I mean, to me, it just means手段 so much.
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对我,那真是意义不凡。
11:11
But when Nicholas尼古拉斯 Negroponte内格罗蓬特 --
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当 尼古拉斯尼葛洛庞帝 –
11:13
and he has spoken about this project项目 a lot,
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他谈过很多这个专案的事,
11:15
he's the founder创办人 of OLPCOLPC -- came来了 to us
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他是 OLPC 的创始人 – 来找我们
11:20
about two and a half years年份 ago,
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大约两年半前,
11:24
there were some clear明确 ideas思路.
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他有很清晰的想法。
11:26
He wanted to bring带来 education教育 and he wanted to bring带来 technology技术,
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他要推动教育,他要推动科技,
11:30
and those are pillars支柱 of his life,
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这是他生命的支柱,
11:31
but also pillars支柱 of the mission任务 of One Laptop笔记本电脑 per Child儿童.
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也是 "每个学童有计算机" 使命的支柱。
11:37
But the third第三 pillar支柱 that he talked about was design设计.
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但他谈的第三支柱是设计。
11:41
And at the time, I wasn't really working加工 on computers电脑.
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那时我并不设计计算机。
11:45
I didn't really want to, from the previous以前 adventure冒险.
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我不很想做,因为有之前的经历。
11:47
But what he said was really significant重大,
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但他说得很有意思,
11:50
is that design设计 was going to be why the kids孩子
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设计可以使这些学童
11:52
were going to love this product产品,
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喜欢这个计算机。
11:54
how we were going to make it low cost成本, robust强大的.
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如何使它便宜、强固,
11:56
And plus, he said he was going to get rid摆脱 of the Caps帽子 Lock key --
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此外他说,他要除去 Cap Lock 键 (大写键) –
12:03
(Laughter笑声) --
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(笑声)
12:05
and the Num Lock key, too.
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– 还有 Num Lock 键 (数字键)。
12:07
So, I was convinced相信. We designed设计 it to be iconic标志性的,
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我被说服了。我们把它设计得佷独特,
12:11
to look different不同. To look like it's for a kid孩子, but not like a toy玩具.
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看起来不同,就像学童用的,但不像玩具。
12:17
And then the integration积分 of
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还有那些重要科技的整合,
12:19
all these great technologies技术, which哪一个 you've heard听说 about,
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你听过的,如:
12:22
the Wi-Fi无线上网 antennas天线 that allow允许 the kids孩子 to connect;
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WiFi 天线让学童们上网;
12:25
the screen屏幕, which哪一个 you can read in sunlight阳光;
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阳光下也能读的屏幕;
12:29
the keyboard键盘, which哪一个 is made制作 out of rubber橡胶,
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橡胶做的键盘,
12:31
and it's protected保护 from the environment环境.
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它不受环境影响。
12:33
You know, all these great technologies技术 really happened发生
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这些重要科技之能加进去,
12:36
because of the passion and
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全是靠一股热情、
12:40
the OLPCOLPC people and the engineers工程师.
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OLPC 推动者、及工程师们。
12:43
They fought战斗 the suppliers供应商,
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他们向供货商争取,
12:45
they fought战斗 the manufacturers制造商.
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向制造商争取。
12:49
I mean, they fought战斗 like animals动物
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他们就像动物一样,
12:53
for this to remain they way it is.
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为了留住这些而争取。
12:55
And in a way, it is that will that makes品牌 projects项目 like this one --
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因为这样,而能达成这个项目,
13:02
allows允许 the process处理
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容许整个过程
13:03
from not destroying销毁 the original原版的 idea理念.
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不致扼杀原本的想法。
13:06
And I think this is something really important重要.
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我认为这是很重要的事。
13:08
So, now you get these pictures图片 --
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所以,看看这些照片 –
13:11
you get up in the morning早上, and you see the kids孩子 in Nigeria尼日利亚
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早晨起来,你看到奈及利亚的学童、
13:14
and you see them in Uruguay乌拉圭
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乌拉圭的学童
13:16
with their computers电脑, and in Mongolia蒙古.
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有计算机了,还有蒙古的学童。
13:20
And we went away from obviously明显 the beige米色.
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我们不再用米黄色 –
13:23
I mean it's colorful华美, it's fun开玩笑.
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而用活泼的色彩;有趣。
13:24
In fact事实, you can see each logo商标 is a little bit different不同.
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事实上,你可以看到,每个标志都有点不同。
13:29
It's because we were able能够
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因为我们能够
13:31
to run, during the manufacturing制造业 process处理,
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在制造过程中,
13:37
20 colors颜色 for the X and the O,
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各 20 色用在X和O,
13:38
which哪一个 is the name名称 of the computer电脑,
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这是计算机的名字,
13:41
and by mixing混合 them on the manufacturing制造业 floor地板,
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将它们在制造现场混合,
13:44
you get 20 times 20: you get
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20 x 20:
13:48
400 different不同 options选项 there.
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共有 400 种组合。
13:50
So, the lessons教训 from seeing眼看 the kids孩子
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看开发中国家学童用它们
13:52
using运用 them in the developing发展 world世界 are incredible难以置信.
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得到的启示是难能可贵的。
13:54
But this is my nephew外甥, Anthony安东尼, in Switzerland瑞士,
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但这是我侄子安东尼,在瑞士,
13:58
and he had the laptop笔记本电脑 for an afternoon下午,
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有个下午我让他用计算机,
14:00
and I had to take it back. It was hard.
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要把它拿回来,还真难。
14:03
(Laughter笑声)
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(笑声)
14:04
And it was a prototype原型. And a month and a half later后来,
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这是原型机。一个半月后,
14:08
I come back to Switzerland瑞士,
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我回到瑞士,
14:09
and there he is playing播放 with his own拥有 version.
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看到他在玩自己的计算机。
14:15
(Laughter笑声)
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(笑声)
14:16
Like paper, paper and cardboard纸板.
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像是纸,纸和纸板。
14:21
So, I'm going to finish with one last project项目,
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结束前将再谈一个项目。
14:26
and this is a little bit more of adult成人 play.
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这有点像是成人游戏。
14:29
(Laughter笑声)
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(笑声)
14:30
Some of you might威力 have heard听说 about the New York纽约 City condom避孕套.
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或许有人听过纽约安全套。
14:34
It's actually其实 just launched推出, actually其实 launched推出 on Valentine's情人节 Day,
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它才刚发行,在情人节公开,
14:39
February二月 14, about 10 days ago.
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二月十四日,大约十天前。
14:42
So, the Department of Health健康 in New York纽约 came来了 to us,
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纽约卫生局来找我们,
14:46
and they needed需要 a way to distribute分发
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他们要找分送安全套的方法
14:51
36 million百万 condoms避孕套 for free自由 to the citizens公民 of New York纽约.
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免费分送 3,600 万个安全套给纽约市民。
14:56
So a pretty漂亮 big endeavor努力, and we worked工作 on the dispensers掌柜.
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是一件大工程,我们设计配送器,
15:01
These are the dispensers掌柜. There's this friendly友善 shape形状.
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这些就是配送器。它有亲切的外形。
15:04
It's a little bit like designing设计 a fire hydrant消防栓,
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有点像是设计消防栓,
15:09
and it has to be easily容易 serviceable维修:
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它要方便好用:
15:14
you have to know where it is and what it does.
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我们要知道它在哪、能做什么。
15:17
And we also designed设计 the condoms避孕套 themselves他们自己.
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我们也设计安全套本身。
15:22
And I was just in New York纽约 at the launch发射,
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发行时我刚好在纽约,
15:24
and I went to see all these places地方 where they're installed安装:
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我去看它们装设的地方。
15:27
this is at a Puerto波多黎各 Rican波多黎各 little mom-and-pop妈妈和流行 store商店;
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这是 Puerto Rican,一家小型杂货店,
15:32
at a bar酒吧 in Christopher克里斯托弗 Street; at a pool hall大厅.
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克里斯多街的一家酒吧、在撞球场。
15:36
I mean, they're being存在 installed安装 in homeless无家可归 clinics诊所 -- everywhere到处.
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装在各处的游民保健中心。
15:39
Of course课程, clubs会所 and discos迪斯科舞厅, too.
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当然还有俱乐部和迪斯科舞厅。
15:43
And here's这里的 the public上市 service服务 announcement公告 for this project项目.
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这是项目的公共广告。
15:45
(Music音乐)
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(音乐)
16:00
(Laughter笑声)
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(笑声)
16:01
Get some.
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拿几个吧。
16:03
(Applause掌声)
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(掌声)
16:09
So, this is really where design设计
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这是设计
16:13
is able能够 to create创建 a conversation会话.
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能创造的对话。
16:14
I was in these venues场馆, and people were,
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我到了这些地方,人们都
16:17
you know, really into getting得到 them. They were excited兴奋.
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都去拿了。他们很兴奋。
16:20
It was breaking破坏 the ice,
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可以说破冰了,
16:25
it was getting得到 over a stigma柱头,
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它打破了难为情,
16:27
and I think that's also what design设计 can do.
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我认为这也是设计能做到的。
16:31
So, I was going to
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因此,我想要...
16:32
throw some condoms避孕套 in the room房间 and whatnot诸如此类,
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丢一些安全套给观众,
16:36
but I'm not sure it's the etiquette礼仪 here.
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但我不确定是否适宜。
16:40
(Laughter笑声)
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(笑声)
16:41
Yeah? All right, all right. I have only a few少数.
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啊,很好。我只有一些。
16:43
(Laughter笑声)
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(笑声)
16:46
(Applause掌声)
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(掌声)
16:49
So, I have more, you can always ask me for some more later后来.
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还有一些,想要可以再找我。
16:56
(Laughter笑声)
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(笑声)
16:57
And if anybody任何人 asks why you're carrying携带 a condom避孕套,
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如果有人问:你为何带安全套,
17:01
you can just say you like the design设计.
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你可以说,你喜欢它的设计。
17:02
(Laughter笑声)
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(笑声)
17:06
So, I'll finish with just one thought:
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最后,我以一个想法来做结束:
17:08
if we all work together一起 on creating创建 value,
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如果我们一起创造价值,
17:12
but if we really keep in mind心神 the values of the work that we do,
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如果我们都记住我们工作的价值,
17:16
I think we can change更改 the work that we do.
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我们能改变我们的工作。
17:22
We can change更改 these values, can change更改 the companies公司 we work with,
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我们能改变这些价值,能改变公司,
17:25
and eventually终于, together一起, maybe we can change更改 the world世界.
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最后,也许我们能一起改变世界。
17:30
So, thank you.
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谢谢。
17:31
(Applause掌声)
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(掌声)
Translated by Manlai You
Reviewed by Halei Liu

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ABOUT THE SPEAKER
Yves Behar - Designer
Yves Behar has produced some of the new millennium's most coveted objects, like the Leaf lamp, the Jawbone headset, and the XO laptop for One Laptop per Child.

Why you should listen

Over the past decade, Yves Behar and his firm fuseproject have become the design group that companies turn to for a game-changing idea. Take the re-invention of the Bluetooth headset, for one; or the re-envigoration of the venerable but dowdy Birkenstock line; or Behar's LED-chic Leaf lamp for Herman Miller.

And yes, Behar and fuseproject are the people who put the green bunny ears on the XO laptop -- and are redesigning the next-gen XOXO laptop due in 2010. This quirky but deeply felt project encapsulates much of his recent work, fusing gotta-have-it design with a mission of social responsibility.

More profile about the speaker
Yves Behar | Speaker | TED.com