ABOUT THE SPEAKER
Richard St. John - Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.

Why you should listen

Richard St. John was on his way to the TED conference when a girl on the plane asked him, "What really leads to success?" Even though he had achieved some success, he couldn't explain how he did it. So he spent the next ten years researching success and asking over 500 extraordinarily successful people in many fields what helped them succeed. After analyzing, sorting, and correlating millions of words of research, and building one of the most organized databases on the subject of success, he discovered "The 8 Traits Successful People Have in Common" and wrote the bestseller 8 To Be Great.

In his books and talks,he shares a wealth of wisdom from the world's most successful people -- knowledge that can help others succeed in their own way, whether it's escaping poverty, building a business, raising a family, or changing the world.

More profile about the speaker
Richard St. John | Speaker | TED.com
TED2005

Richard St. John: 8 secrets of success

Richard St.John 的8个成功秘诀

Filmed:
14,410,517 views

为什么有人会成功?因为他们慵智?或者他们只是幸运?都不是。分析家 Richard St. John 浓缩了他多年访谈的精华,用这个不容错过的3分钟幻灯秀揭示了成功的真实秘诀。
- Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio

Double-click the English transcript below to play the video.

这真的是一个我给高中学生做的2个小时的演讲
00:24
This is really a two-hour两小时 presentation介绍
I give to high school学校 students学生们,
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现在缩到了3分钟
00:27
cut down to three minutes分钟.
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所有的一切都是从7年前的一天开始,
00:28
And it all started开始 one day
on a plane平面, on my way to TEDTED,
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我坐在飞往TED会议的飞机上。
00:31
seven years年份 ago.
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在我邻座坐的是一个
00:32
And in the seat座位 next下一个 to me
was a high school学校 student学生, a teenager青少年,
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高中生,一个十几岁的年轻人。
00:37
and she came来了 from a really poor较差的 family家庭.
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她生于一个贫穷的家庭
而且她的愿望是成就一番事业
00:39
And she wanted to make
something of her life,
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00:42
and she asked me a simple简单 little question.
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所以她问了我一个简单的小问题。
她说:“怎样做才能成功呢?”
00:44
She said, "What leads引线 to success成功?"
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我当时觉得糟透了
00:46
And I felt really badly,
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因为我不能给她一个满意的答案
00:47
because I couldn't不能 give her a good answer回答.
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后来我下了飞机,来到TED
00:49
So I get off the plane平面, and I come to TEDTED.
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00:52
And I think, jeez哎呀, I'm in the middle中间
of a room房间 of successful成功 people!
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忽然间我想到,天啊,我置身于一屋子成功人士之中!
为什么我不问问他们是怎样走向成功的呢。
00:55
So why don't I ask them
what helped帮助 them succeed成功,
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这样我就可以把答案告诉孩子们了。
00:58
and pass通过 it on to kids孩子?
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所以就这样,7年中我坐了500次采访。
01:00
So here we are, seven years年份,
500 interviews面试 later后来,
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现在我就要告诉你们是什么带来了成功
01:04
and I'm going to tell you
what really leads引线 to success成功
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是什么启发了TED演讲者们。
01:07
and makes品牌 TEDstersTEDsters tick.
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第一点是激情
01:09
And the first thing is passion.
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Freeman Thomas 说:“我总是被我的热情所牵引着”
01:11
Freeman弗里曼 Thomas托马斯 says,
"I'm driven驱动 by my passion."
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TED的讲演者因为有爱才做事情,不是为了钱。
01:14
TEDstersTEDsters do it for love;
they don't do it for money.
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Carol Colletta 说:“我会付给别人钱去做我的工作。”
01:17
Carol颂歌 ColettaColetta says, "I would pay工资
someone有人 to do what I do."
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有趣的是
01:20
And the interesting有趣 thing is:
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如果你是为了爱而做的,钱自然而然就来了。
01:22
if you do it for love,
the money comes anyway无论如何.
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刻苦!Rupert Murdoch 曾经告诉过我 “都是刻苦“ 为努力”
01:24
Work! Rupert鲁珀特 Murdoch默多克 said
to me, "It's all hard work.
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01:28
Nothing comes easily容易.
But I have a lot of fun开玩笑."
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“天下没有白吃的午餐。但是我得到了很多乐趣。”
他提到了乐趣??Rupert?是的!
01:31
Did he say fun开玩笑? Rupert鲁珀特? Yes!
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TED讲演者都有一份充满乐趣的工作,而且他们都很刻苦。
01:34
(Laughter笑声)
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01:35
TEDstersTEDsters do have fun开玩笑 working加工.
And they work hard.
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我觉得,他们都不是工作狂,他们是享受工作狂
01:38
I figured想通, they're not workaholics工作狂.
They're workafrolics享受工作狂.
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01:41
(Laughter笑声)
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精通!Alex Garden说:”要想成功,就要真的深入其中“
01:42
Good!
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01:43
(Applause掌声)
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01:44
Alex亚历克斯 Garden花园 says, "To be successful成功,
put your nose鼻子 down in something
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“然后做到精通。”
01:48
and get damn该死的 good at it."
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想要做到精通没有秘诀,就是练习,练习,再练习。
01:49
There's no magic魔法;
it's practice实践, practice实践, practice实践.
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还有就是专注。Norman Jewison 告诉过我,
01:52
And it's focus焦点.
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01:53
Norman诺曼 Jewison杰维森 said to me,
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“我想成功就要使自己专注于一件事情”
01:55
"I think it all has to do
with focusing调焦 yourself你自己 on one thing."
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强迫!David Gallo说:“强迫你自己,”
01:58
And push!
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02:00
David大卫 Gallo加洛 says, "Push yourself你自己.
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“心灵上,神情上。你一定要强迫,强迫,强迫。”
02:02
Physically物理, mentally精神上,
you've got to push, push, push."
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“你要强迫自己去战胜羞涩和自我怀疑”
02:04
You've got to push through通过 shyness害羞
and self-doubt自我怀疑.
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Goldie Hawn说:“我总是怀疑自己。
02:07
Goldie戈尔迪 Hawn霍恩 says,
"I always had self-doubts自我怀疑.
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02:10
I wasn't good enough足够;
I wasn't smart聪明 enough足够.
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怀疑自己不够优秀,不用聪明。
我从不相信我会成功。”
02:12
I didn't think I'd make it."
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想要成功地强迫自己并不总容易,
02:14
Now it's not always easy简单 to push yourself你自己,
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这就是为什么要发明妈妈。
02:16
and that's why they invented发明 mothers母亲.
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02:18
(Laughter笑声)
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02:19
(Applause掌声)
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02:21
Frank坦率 Gehry盖瑞 said to me,
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Frank Gehry-Frank Gehry对我说:
02:24
"My mother母亲 pushed me."
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"我妈妈过去总是督促我。"
02:25
(Laughter笑声)
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服务!Sherwin Nuland 说:“能够作为一名医生为他人服务是一种荣幸。”
02:26
Serve服务!
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Sherwin宣威 Nuland努兰 says,
"It was a privilege特权 to serve服务 as a doctor医生."
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现在很多孩子告诉我他们想成为百万富翁。
02:32
A lot of kids孩子 want to be millionaires百万富翁.
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但是一件事我对他们说的是,
02:34
The first thing I say is:
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“好的,但是你不能为你自己服务,”
02:35
"OK, well you can't serve服务 yourself你自己;
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“你需要为他人提供对他人有利的服务。”
02:37
you've got to serve服务 others其他
something of value.
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”因为这就是人们致富的方式。“
02:39
Because that's the way
people really get rich丰富."
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点子。TED演讲者 Bill Gates 说:”我曾经有过一个点子,“
02:43
Ideas思路!
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TEDsterTEDster Bill法案 Gates盖茨 says, "I had an idea理念:
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02:47
founding创建 the first micro-computer微型计算机
software软件 company公司."
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”成立第一个微机软件公司。“
02:50
I'd say it was a pretty漂亮 good idea理念.
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我必须承认这真的是很好的一个点子。
02:52
And there's no magic魔法 to creativity创造力
in coming未来 up with ideas思路 --
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对于能想出点子的创造力来讲没有什么魔力可言。
02:55
it's just doing some very simple简单 things.
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都是些简单平常的事情。
而且我可以举出很多证据。
02:57
And I give lots of evidence证据.
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坚持。Joe Kraus 说
02:59
Persist坚持!
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03:00
Joe Kraus克劳斯 says,
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”恒心是我们成功地第一条原因。“
03:01
"Persistence坚持 is the number
one reason原因 for our success成功."
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”你必须坚持度过失败,你必须坚持度过crap“
03:04
You've got to persist坚持 through通过 failure失败.
You've got to persist坚持 through通过 crap掷骰子!
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”这里的crap是指”批评,拒绝,卑鄙小人和压力““
03:08
Which哪一个 of course课程 means手段 "Criticism批评,
Rejection拒绝, Assholes蛀虫 and Pressure压力."
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(大笑)
03:11
(Laughter笑声)
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所以,这个问题的答案很简单:
03:14
So, the answer回答 to this question is simple简单:
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付4000块来TED会场。
03:18
Pay工资 4,000 bucks雄鹿 and come to TEDTED.
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03:20
(Laughter笑声)
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如果不能来,就做到以上八点---相信我,
03:21
Or failing失败 that, do
the eight things -- and trust相信 me,
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这重要的八点就是通向成功的秘诀。
03:24
these are the big eight things
that lead to success成功.
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03:27
Thank you TEDstersTEDsters
for all your interviews面试!
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谢谢TED讲演者参与我的采访!
03:30
(Applause掌声)
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Translated by Lu Meng
Reviewed by Yang Zhao

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ABOUT THE SPEAKER
Richard St. John - Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.

Why you should listen

Richard St. John was on his way to the TED conference when a girl on the plane asked him, "What really leads to success?" Even though he had achieved some success, he couldn't explain how he did it. So he spent the next ten years researching success and asking over 500 extraordinarily successful people in many fields what helped them succeed. After analyzing, sorting, and correlating millions of words of research, and building one of the most organized databases on the subject of success, he discovered "The 8 Traits Successful People Have in Common" and wrote the bestseller 8 To Be Great.

In his books and talks,he shares a wealth of wisdom from the world's most successful people -- knowledge that can help others succeed in their own way, whether it's escaping poverty, building a business, raising a family, or changing the world.

More profile about the speaker
Richard St. John | Speaker | TED.com