ABOUT THE SPEAKER
Joe Sabia - Storyteller
Joe Sabia investigates new ways to tell stories -- meshing viral video and new display technologies with old-fashioned narrative.

Why you should listen

Joe Sabia is a NYC-based conceptual digital video artist who creates shareable videos and formats across a multitude of genres, amassing more than 1 billion views in total. As a creative consultant, Moth Programming Board member, and award-winning director/editor, his current role has him creating franchise video formats across the Conde Nast Portfolio as VP of Creative Development. 

You may recognize his voice as the guy on Vogue's "73 Questions." Some of his work includes the "Wired Autocomplete Interview" series, "You Sang My Song" on Glamour, and "Lie Detector" and "Tinder Takeover" on Vanity Fair. Joe created "African Men, Hollywood Stereotypes" which launched the awareness campaign of Africa-based non-profit Mama Hope. He spent two years making an art project called "The Office Stare Machine" which takes 700 stares from The Office and catalogues them against hundreds of emotions. He also co-founded "CDZA", a music channel featuring hundreds of conservatory-trained musicians in viral videos, including directing a set with Spike Jonze at the first ever YouTube Music Awards. 

Sabia's hobbies include being an amateur classical pianist, the 2007 international pun champion and proud co-owner of an Italian restaurant. He also documents management facility in the Republic of Georgia.

More profile about the speaker
Joe Sabia | Speaker | TED.com
Full Spectrum Auditions

Joe Sabia: The technology of storytelling

Joe Sabia: 講故事的技術

Filmed:
1,352,099 views

iPad故事員Joe Sabia向我們介紹了Lothar Meggendorfer，一個發明人，在上個世紀​​創造了一個大膽的講故事技術：立體彈出的書。Sabia表示，新技術一直幫助我們告訴我們自己的故事，從洞穴的牆壁上，到自己舞台上的iPad。
- Storyteller
Joe Sabia investigates new ways to tell stories -- meshing viral video and new display technologies with old-fashioned narrative. Full bio

Double-click the English transcript below to play the video.

00:15
Ladies女士們 and gentlemen紳士, gather收集 around.
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先生女士們，大家圍過來吧。
00:17
I would love to share分享 with you a story故事.
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我很想與大家分享一個故事。
00:20
Once一旦 upon上 a time
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曾幾何時,
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in 19th日 century世紀 Germany德國,
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在19世紀的德國，
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there was the book書.
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有的是書本。
00:26
Now during中 this time,
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在這期間，
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the book書 was the king國王 of storytelling評書.
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書本是講故事的首要力量。
00:30
It was venerable可敬.
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它是可敬的。
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It was ubiquitous普及.
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它是無處不在。
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But it was a little bit位 boring無聊.
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但它是有點沉悶。
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Because in its 400 years年份 of existence存在,
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因為在其400年的存在，
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storytellers講故事的人 never evolved進化 the book書
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說書人永遠不會將書本進化到
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as a storytelling評書 device設備.
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成為一個講故事的設備。
00:45
But then one author作者 arrived到達,
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但一個作者來臨，
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and he changed變 the game遊戲 forever永遠.
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他永遠地改變了遊戲的方式。
00:51
(Music音樂)
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（音樂）
00:53
His name名稱 was Lothar洛薩,
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他的名字是Lothar,
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Lothar洛薩 MeggendorferMeggendorfer.
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Lothar Meggendorfer。
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Lothar洛薩 MeggendorferMeggendorfer put his foot腳丫子 down,
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Lothar Meggendorfer斬釘截鐵地
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and he said, "GenugGenug istIST genuggenug!"
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說，「Genug IST genug！」(夠了!)
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He grabbed抓起 his pen鋼筆,
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他一把抓住他的筆，
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he snatched搶走 his scissors剪刀.
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搶着了剪刀。
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This man refused拒絕 to fold折 to the conventions公約 of normalcy正常
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這名男子拒絕屈折於正常的慣例，
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and just decided決定 to fold折.
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他決定對折。
01:15
History歷史 would know Lothar洛薩 MeggendorferMeggendorfer
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歷史認識Lothar Meggendorfer
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as -- who else其他? --
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作為 -- 還有誰呢？ --
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the world's世界 first true真正 inventor發明者
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當然為世界上第一個真正的發明人，
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of the children's兒童 pop-up彈出 book書.
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兒童立體彈出的書。
01:24
(Music音樂)
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（音樂）
01:26
For this delight喜 and for this wonder奇蹟,
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對於這個奇蹟的喜悅，
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people rejoiced歡欣鼓舞.
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人民歡欣鼓舞。
01:30
(Cheering打氣)
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（啦啦隊）
01:33
They were happy快樂 because the story故事 survived倖存,
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他們很高興因為故事的存活，
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and that the world世界 would keep on spinning紡織.
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和世界將繼續轉動。
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Lothar洛薩 MeggendorferMeggendorfer wasn't不 the first
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Lothar Meggendorfer不是第一個
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to evolve發展 the way a story故事 was told,
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率先發展說故事方式的人，
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and he certainly當然 wasn't不 the last.
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他肯定不是最後的一個。
01:44
Whether是否 storytellers講故事的人 realized實現 it or not,
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無論說故事人辦到與否，
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they were channeling竄 Meggendorfer'sMeggendorfer的 spirit精神
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他們都在引導 Meggendorfer的精神，
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when they moved移動 opera歌劇 to vaudville歌舞雜耍表演,
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當他們移動歌劇到歌舞雜耍表演，
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radio無線電 news新聞 to radio無線電 theater劇院,
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無線電台新聞到電台戲劇，
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film電影 to film電影 in motion運動
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膠片到電影，
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to film電影 in sound聲音, color顏色, 3D,
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到有聲,有色 到3D,
02:02
on VHSVHS and on DVDDVD.
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到VHS和DVD。
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There seemed似乎 to be no cure治愈 for this MeggendorferitisMeggendorferitis.
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似乎脫離不了Meggendorferitis本色。
02:07
And things got a lot more fun開玩笑 when the Internet互聯網 came來了 around.
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在上網時代來臨時,事情變得更加有趣了。
02:10
(Laughter笑聲)
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（笑聲）
02:12
Because, not only could people broadcast廣播 their其 stories故事 throughout始終 the world世界,
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因為，人們不僅可以在世界各地播出他們的故事，
02:15
but they could do so
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但他們更加可以
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using運用 what seemed似乎 to be an infinite無窮 amount量 of devices設備.
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用似乎無限量的設備地這樣做。
02:20
For example例, one company公司
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例如，一間公司，
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would tell a story故事 of love
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通過其自己的搜索引擎
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through通過 its very own擁有 search搜索 engine發動機.
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訴說著愛情故事。
02:30
One Taiwanese台灣 production生產 studio工作室
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一個台灣製作工作室
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would interpret譯 American美國 politics政治 in 3D.
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用3D動畫來解釋美國政治。
02:35
(Laughter笑聲)
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（笑聲）
02:40
And one man would tell the stories故事 of his father父親
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另外有一個人會轉述他父親的故事，
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by using運用 a platform平台 called叫 Twitter推特
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通過使用Twitter的平台，
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to communicate通信 the excrement糞便 his father父親 would gesticulate指手畫腳.
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溝通他父親會說出的垃圾。
02:49
And after all this, everyone大家 paused暫停;
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而在這一切之後，每個人都停下來;
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they took拿 a step步 back.
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向後退了一步。
02:53
They realized實現 that, in 6,000 years年份 of storytelling評書,
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他們意識到，在6000年的說書，
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they've他們已經 gone走了 from depicting描繪 hunting狩獵 on cave洞穴 walls牆壁
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他們已經從洞穴牆壁上描繪狩獵
03:00
to depicting描繪 Shakespeare莎士比亞 on FacebookFacebook的 walls牆壁.
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到去在Facebook描繪莎士比亞。
03:04
And this was a cause原因 for celebration慶典.
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這是值得慶祝的。
03:07
The art藝術 of storytelling評書 has remained保持 unchanged不變.
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講故事的藝術一直保持不變。
03:09
And for the most最 part部分, the stories故事 are recycled回收.
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而大部分的故事都被循環再用。
03:12
But the way that humans人類 tell the stories故事
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但人類講故事的方式，
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has always evolved進化
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一直一致清澈地,
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with pure純, consistent一貫 novelty新奇.
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新奇地演變。
03:19
And they remembered記得 a man,
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它們紀念了一個人，
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one amazing驚人 German德語,
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一個了不起的德國人，
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every一切 time a new新 storytelling評書 device設備
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每次一個新的講故事設備
03:28
popped膨化 up next下一個.
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彈出來。
03:30
And for that,
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因此,
03:32
the audience聽眾 --
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觀眾 --
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the lovely可愛, beautiful美麗 audience聽眾 --
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可愛的，美麗的觀眾
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would live生活 happily高高興興 ever after.
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能從此過著幸福快樂的生活。
03:39
(Applause掌聲)
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(掌聲)
Translated by Ana Choi
Reviewed by Kuo-Yuan Cheng

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ABOUT THE SPEAKER
Joe Sabia - Storyteller
Joe Sabia investigates new ways to tell stories -- meshing viral video and new display technologies with old-fashioned narrative.

Why you should listen

Joe Sabia is a NYC-based conceptual digital video artist who creates shareable videos and formats across a multitude of genres, amassing more than 1 billion views in total. As a creative consultant, Moth Programming Board member, and award-winning director/editor, his current role has him creating franchise video formats across the Conde Nast Portfolio as VP of Creative Development. 

You may recognize his voice as the guy on Vogue's "73 Questions." Some of his work includes the "Wired Autocomplete Interview" series, "You Sang My Song" on Glamour, and "Lie Detector" and "Tinder Takeover" on Vanity Fair. Joe created "African Men, Hollywood Stereotypes" which launched the awareness campaign of Africa-based non-profit Mama Hope. He spent two years making an art project called "The Office Stare Machine" which takes 700 stares from The Office and catalogues them against hundreds of emotions. He also co-founded "CDZA", a music channel featuring hundreds of conservatory-trained musicians in viral videos, including directing a set with Spike Jonze at the first ever YouTube Music Awards. 

Sabia's hobbies include being an amateur classical pianist, the 2007 international pun champion and proud co-owner of an Italian restaurant. He also documents management facility in the Republic of Georgia.

More profile about the speaker
Joe Sabia | Speaker | TED.com
THE ORIGINAL VIDEO ON TED.COM