ABOUT THE SPEAKERS
Matt Mills - Technologist
Matt Mills comes from Aurasma, a startup that makes augmented-reality technology for mobile phones.

Why you should listen

Augmented reality is the process of adding layers of information onto the world we see, viewable only through technology. In this space, the Aurasma Lite app uses a smartphone and camera to lay "auras"--3D images, games, animations--onto real-world places. Point your phone at a movie poster on the street and launch a trailer; point at a building to pull up an interactive map... or create your own "aura" and upload it to the virtual space for anyone to see. Matt Mills and Tamara Roukaerts both joined Aurasma when it launched in June 2011.

They say: "This is the next step on from simply browsing the internet because now the digital content we discover, create and share can be woven seamlessly in to the world around us."

More profile about the speaker
Matt Mills | Speaker | TED.com
Tamara Roukaerts -
Tamara Roukaerts is head of marketing at Aurasma, working to build an augmented-reality lens via smartphones.

Why you should listen

Tamara joined Aurasma at its launch in June 2011 as Head of Marketing, having previously led marketing at venture-backed start-up Light Blue Optics for four years. Prior to that, she earned her high-tech stripes working for the Cambridge-MIT Institute - a $100 million joint venture between the University of Cambridge and the Massachusetts Institute of Technology. Tamara started her career working in advertising for Saatchi & Saatchi and has a Masters degree from Oxford University.

More profile about the speaker
Tamara Roukaerts | Speaker | TED.com
TEDGlobal 2012

Matt Mills: Image recognition that triggers augmented reality

麥特米爾斯:用來引發虛擬實境的影像識別

Filmed:
2,675,029 views

麥特·米爾斯 與 Tamara Roukaerts 展示了 Aurasma,新的虛擬實境工具,透過智慧型手機無縫的模擬世界。超越了以往的虛擬實境,他們的"auras" 可以使一幅畫像說話,也可疊蓋即時新聞到一份已印出的報紙上。
- Technologist
Matt Mills comes from Aurasma, a startup that makes augmented-reality technology for mobile phones. Full bio -
Tamara Roukaerts is head of marketing at Aurasma, working to build an augmented-reality lens via smartphones. Full bio

Double-click the English transcript below to play the video.

00:16
So wouldn't不會 it be amazing驚人 if our phones手機
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如果我們的手機也可以如同我們一樣的看這個世界
00:19
could see the world世界 in the same相同 way that we do,
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難道這樣不是很棒嗎
00:22
as we're walking步行 around being存在 able能夠
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也就是說,當我們隨意
00:24
to point a phone電話 at anything,
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拿著手機對準任何東西時
00:26
and then have it actually其實 recognize認識 images圖片 and objects對象
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讓它自己能識別影像及物體
00:28
like the human人的 brain, and then be able能夠 to pull in information信息
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就如同人類的大腦一樣
00:31
from an almost幾乎 infinite無窮 library圖書館 of knowledge知識
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並且能夠從幾乎無止盡的知識庫中
00:34
and experiences經驗 and ideas思路.
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擷取資訊、體驗及概念
00:36
Well, traditionally傳統 that was seen看到 as science科學 fiction小說,
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當然, 這在傳統上會被視為科幻小說了
00:38
but now we've我們已經 moved移動 to a world世界
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但現在我們已經進入一個
00:39
where actually其實 this has become成為 possible可能.
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可以使這些變為現實的世界
00:41
So the best最好 way of explaining說明 it is to just show顯示 it.
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所以最好的說明方法就是直接來展示它
00:44
What you can see over here is Tamara塔瑪拉,
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這邊這位是Tamara
00:45
who is holding保持 my phone電話 that's now plugged in.
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她拿著我的已連接好的手機。
00:47
So let me start開始 with this.
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讓我從這裡開始
00:49
What we have here is a painting繪畫
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這裡我們擺了一幅
00:51
of the great poet詩人 Rabbie拉比 Burns伯恩斯,
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偉人詩人羅伯特·伯恩斯的畫像
00:53
and it's just a normal正常 image圖片,
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這只是一般的影像
00:55
but if we now switch開關 inputs輸入 over to the phone電話,
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但如果我們讓手機接收它
00:57
running賽跑 our technology技術, you can see
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運用我們的技術
00:59
effectively有效 what Tamara's塔瑪拉的 seeing眼看 on the screen屏幕,
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你就可以看到現在Tamara 在螢幕上所看到的東西
01:02
and when she points at this image圖片,
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而當她對準這幅影像時
01:03
something magical神奇 happens發生.
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神奇的事情發生了
01:06
(Laughter笑聲) (Bagpipes風笛)
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(笑聲)(風笛聲)
01:10
(Bagpipes風笛) (Applause掌聲)
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(風笛聲)(掌聲)
01:13
(Bagpipes風笛)
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(風笛聲)
01:19
Voice語音: Now simmer blinks閃爍 on flowery如花 braesbraes ...
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聲音:百花齊放的山丘綻放著光芒
01:21
Matt馬特 Mills米爾斯: Now, what's great about this is,
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麥特·米爾斯:最棒的是
01:23
there's no trickery詭計 here.
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這其中並沒有任何伎倆
01:25
There's nothing doneDONE to this image圖片.
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這幅影像並沒有被動手腳
01:27
And what's great about this is the technology's技術的
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這項技術厲害之處在于
01:30
actually其實 allowing允許 the phone電話 to start開始 to see and understand理解
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它可以讓手機開始像人類的腦袋
01:33
much like how the human人的 brain does.
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一樣的觀察及了解事物
01:35
Not only that, but as I move移動 the object目的 around,
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而且不只是這樣 當我移動物體時
01:38
it's going to track跟踪 it and overlay覆蓋 that content內容 seamlessly無縫.
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它也能追蹤並且順暢的疊蓋內容
01:44
Again, the thing that's incredible難以置信 about this is
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這又是令人驚奇的一點
01:46
this is how advanced高級 these devices設備 have become成為.
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這些裝置變得多麼先進
01:48
All the processing處理 to do that was actually其實 doneDONE
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所有需要處理的步驟
01:50
on the device設備 itself本身.
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實際上都在手機上完成
01:52
Now, this has applications應用 everywhere到處,
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現在這個應用已經被廣泛採用
01:54
whether是否 in things like art藝術 in museums博物館, like you just saw,
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像是博物館裡的藝術品 如同你看到的
01:58
or in the world世界 of, say, advertising廣告, or print打印 journalism新聞學.
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或是廣告、印刷新聞業
02:01
So a newspaper報紙 becomes out of date日期 as soon不久 as it's printed印刷的.
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當一份報紙被印出來 它馬上就過時了
02:05
And here is this morning's上午的 newspaper報紙,
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這裡是今早的報紙
02:07
and we have some Wimbledon溫布爾登 news新聞, which哪一個 is great.
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我們看到一些溫布頓的新聞,非常好
02:09
Now what we can do is point at the front面前 of the newspaper報紙
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我們現在能做的就是將手機對准這份報紙
02:12
and immediately立即 get the bulletin公告.
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馬上就能得到消息
02:14
Voice語音: ... To the grass, and it's very important重要 that you adapt適應
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聲音:在草地上,
02:17
and you, you have to be flexible靈活, you have to be willing願意
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重要的是你要靈活
02:20
to change更改 direction方向 at a split分裂 second第二,
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你必須自覺的在瞬間就改變方向
02:22
and she does all that. She's won韓元 this title標題.
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她做到了 所以贏得了比賽
02:25
MMMM: And that linking鏈接 of the digital數字 content內容
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麥特·米爾斯:將數位內容與實體物質相連
02:28
to something that's physical物理 is what we call an aura光環, and
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的連結我們稱之為aura
02:31
I'll be using運用 that term術語 a little bit as we go through通過 the talk.
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我會使用持續在演講中使用這個名詞
02:33
So, what's great about this is it isn't just a faster更快,
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這東西很棒的地方在于, 它不僅提供了一種更快
02:36
more convenient方便 way to get information信息 in the real真實 world世界,
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更方便的從現實世界中獲取資訊的途徑
02:39
but there are times when actually其實 using運用 this medium
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而且它還是一種媒介
02:42
allows允許 you to be able能夠 to display顯示 information信息 in a way
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讓你可以用從未有的方式
02:44
that was never before possible可能.
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顯示資訊
02:46
So what I have here is a wireless無線 router路由器.
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我手上有一台無線路由器
02:49
My American美國 colleagues同事 have told me I've got to call it a router路由器,
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我的美國同事說我必須叫他路由器
02:52
so that everyone大家 here understands理解 — (Laughter笑聲) —
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這樣大家才會懂 --(笑聲)
02:54
but nonetheless儘管如此,, here is the device設備.
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不管怎麼說 這就是這台設備
02:58
So now what I can do is, rather than getting得到 the instructions說明
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我現在除了翻閱線上的說明手冊
03:01
for the device設備 online線上, I can simply只是 point at it,
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我還可以對準它
03:03
the device設備 is recognized認可, and then --
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這台裝置被辨認出來 然後
03:08
Voice語音: Begin開始 by plugging堵漏 in the grey灰色 ADSLADSL cable電纜.
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聲音:先插入灰色的 ADSL 線路
03:11
Then connect the power功率. Finally最後, the yellow黃色 ethernet以太網絡 cable電纜.
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然後連結電源 最後插上黃色的乙太網路線
03:16
Congratulations祝賀. You have now completed完成 setup建立.
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恭禧 你完成設置了
03:20
(Laughter笑聲) MMMM: Awesome真棒. Thank you.
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(笑聲) 麥特·米爾斯:很驚人吧 謝謝
03:22
(Applause掌聲)
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(掌聲)
03:25
The incredible難以置信 work that made製作 that possible可能 was doneDONE
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這驚人的成果是由英國劍橋的科學家
03:28
here in the U.K. by scientists科學家們 at Cambridge劍橋,
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使它變的可行的
03:31
and they work in our offices辦事處,
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他們就在我們的辦公室工作
03:33
and I've got a lovely可愛 picture圖片 of them here.
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我這裡有一張他們可愛的照片
03:34
They couldn't不能 all be on stage階段, but we're going to
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他們沒辦法都到台上
03:36
bring帶來 their aura光環 to the stage階段, so here they are.
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但我們把他們的aura 帶到台上 這就是了
03:43
They're not very animated動畫. (Laughter笑聲)
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他們不是很熱烈啊 (笑聲)
03:45
This was the fourth第四 take, I'm told. (Laughter笑聲)
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跟你們說 這可是第四次拍攝 (笑聲)
03:50
Okay. So, as we're talking about Cambridge劍橋,
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好 既然我們談了劍橋
03:53
let's now move移動 on to technical技術 advancements進步,
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讓我們接著談論一下技術進步
03:55
because since以來 we started開始 putting this technology技術
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因為我們將這技術推出
03:58
on mobile移動 phones手機 less than 12 months個月 ago,
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到手機上 不到12個月
04:02
the speed速度 and the processing處理 in these devices設備
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這些裝置的運算速度
04:04
has grown長大的 at a really phenomenal非凡的 rate,
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成長的非常快速
04:06
and that means手段 that I can now take cinema-quality電影質量
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這代表我可以使用高畫素的3維模型
04:08
3D models楷模 and place地點 them in the world世界 around me,
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並把它放在我的周圍
04:12
so I have one over here.
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這裡我有一個示範
04:14
Tamara塔瑪拉, would you like to jump in?
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Tamara 你可以切進來嗎
04:19
(Music音樂)
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(音樂)
04:22
(Dinosaur恐龍 roaring咆哮) (Laughter笑聲)
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(恐龍吼叫聲) (笑聲)
04:27
MMMM: I should leap飛躍 in.
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麥特·米爾斯:也許我應該躲開
04:29
(Music音樂) (Dinosaur恐龍 roaring咆哮)
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(音樂) (恐龍吼叫聲)
04:33
(Applause掌聲)
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(掌聲)
04:38
So then, after the fun開玩笑, comes the more emotional情緒化 side
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那麼,在娛樂之後
04:41
of what we do, because effectively有效, this technology技術
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來談一些我們工作的感覺
04:43
allows允許 you to see the world世界 through通過 someone's誰家 eyes眼睛,
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因為這項技術讓你可以透過其它人的眼睛看世界
04:45
and for that person to be able能夠 to take a moment時刻 in time
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那個人可以抓取一瞬間
04:48
and effectively有效 store商店 it and tag標籤 it to something physical物理
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並且儲存、標記到
04:51
that exists存在 in the real真實 world世界.
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某個存在真實世界中的實體
04:53
What's great about this is, the tools工具 to do this are free自由.
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最棒的是,它是免費的
04:56
They're open打開, they're available可得到 to everyone大家 within our application應用,
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它是開放的 每一個人都可以使用我們的應用程式
04:59
and educators教育工作者 have really got on board with the classrooms教室.
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教育者已經把它帶入教室中
05:03
So we have teachers教師 who've誰一直 tagged標記 up textbooks教科書,
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我們看到有教師把教科書做了標記
05:05
teachers教師 who've誰一直 tagged標記 up school學校 classrooms教室,
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也有教師把教室做了標記
05:07
and a great example of this is a school學校 in the U.K.
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英國的一間學校裡有個很棒的例子
05:09
I have a picture圖片 here from a video視頻, and we're now going to play it.
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我手上有張擷取自影像的圖片 讓我們來看看
05:14
Teacher老師: See what happens發生. (Children孩子 talking) Keep going.
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教師:看看發生了什麼 (小孩討論著) 繼續繼續
05:22
Child兒童: TV電視. (Children孩子 react應對)
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小孩:電視 (孩子們回應)
05:25
Child兒童: Oh my God.
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小孩:喔 天啊
05:27
Teacher老師: Now move移動 it either side. See what happens發生.
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教師:現在把它翻面 看看怎麼了
05:29
Move移動 away from it and come back to it.
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拿開一點然後再放回來
05:33
Child兒童: Oh, that is so cool.
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小孩:喔 好酷
05:36
Teacher老師: And then, have you got it again?
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教師:然後 你把它再次放回來
05:39
Child兒童: Oh my God! How did you do that?
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小孩:喔 天啊 你怎麼做到的
05:43
Second第二 child兒童: It's magic魔法.
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另一位小孩:太神奇了
05:46
(Laughter笑聲) MMMM: (Laughs) So, it's not magic魔法.
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(笑聲)麥特·米爾斯:(笑聲) 當然 這不是魔術
05:50
It's available可得到 for everyone大家 to do,
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這是每個人都可以做到的
05:51
and actually其實 I'm going to show顯示 you how easy簡單 it is to do
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現在我就要向你們展示一次
05:53
by doing one right now.
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其實有多麼的容易就可以做到
05:54
So, as sort分類 of — I'm told it's called a stadium體育場 wave,
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現在呢 我們要來個球場波浪舞
05:57
so we're going to start開始 from this side of the room房間
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我們從場內的這一側開始
05:59
on the count計數 of three, and go over to here.
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數到三 然後到這邊
06:00
Tamara塔瑪拉, are you recording記錄?
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Tamara 你可以錄影嗎
06:02
Okay, so are you all ready準備?
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好 你們準備好了嗎
06:04
One, two, three. Go!
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一 二 三 開始!
06:06
Audience聽眾: WhoooooooWhooooooo!
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聽眾:哇!!
06:10
MMMM: Fellows研究員 are really good at that. (Laughs) (Laughter笑聲)
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麥特·米爾斯:會員們很在行嘛 (笑聲)
06:13
Okay. Now we're going to switch開關 back
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好 現在我們回到
06:15
into the AurasmaAurasma application應用,
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Aurasma 應用程式
06:17
and what Tamara's塔瑪拉的 going to do is tag標籤 that video視頻 that we just
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現在 Tamara 所要做的就是把我們剛剛所拍攝的影像
06:20
took onto my badge徽章, so that I can remember記得 it forever永遠.
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標記在我的識別證上 讓我可以永遠的記住它
06:26
Now, we have lots of people who are doing this already已經,
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已經有很多人這麼做了
06:29
and we've我們已經 talked a little bit about the educational教育性 side.
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我們剛才談了一點教育的層面
06:32
On the emotional情緒化 side, we have people who've誰一直
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在情感方面 有人寄了明信片
06:34
doneDONE things like send發送 postcards明信片 and Christmas聖誕 cards
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或是聖誕節卡片
06:37
back to their family家庭 with little messages消息 on them.
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給他們的家人,並附上一些信息
06:40
We have people who have, for example,
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也有人開始 譬如說
06:42
taken採取 the inside of the engine發動機 bay of an old car汽車
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拍下老汽車的內部引擎室
06:44
and tagged標記 up different不同 components組件 within an engine發動機,
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將引擎的不同部位標記出來
06:47
so that if you're stuck卡住 and you want to find out more,
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這樣當你的車壞了 你想找出原因
06:49
you can point and discover發現 the information信息.
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你可以找到一些資訊
06:52
We're all very, very familiar with the Internet互聯網.
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我們都很熟悉網際網路
06:55
In the last 20 years年份, it's really
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過去20年里
06:57
changed the way that we live生活 and work,
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它改變了我們生活及工作的方式
06:59
and the way that we see the world世界, and what's great is,
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也改變了我們看這世界的方式 很贊的是
07:02
we sort分類 of think this is the next下一個 paradigm範例 shift轉移,
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我們差不多認為這是下個範例
07:05
because now we can literally按照字面 take the content內容
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因為我們現在可以擷取內容
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that we share分享, we discover發現, and that we enjoy請享用
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然後分享、重新發現、欣賞
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and make it a part部分 of the world世界 around us.
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然後把它變成我們週遭的一部份
07:14
It's completely全然 free自由 to download下載 this application應用.
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下載這個應用程式是完全免費的
07:16
If you have a good Wi-Fi無線上網 connection連接 or 3G,
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如果你有好的 Wi-Fi 或 3G 連線
07:18
this process處理 is very, very quick.
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這過程是非常快速的
07:20
Oh, there we are. We can save保存 it now.
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好 我們把它儲存起來
07:21
It's just going to do a tiny bit of processing處理
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只需要一點處理時間
07:24
to convert兌換 that image圖片 that we just took
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將我們所看到的影像
07:26
into a sort分類 of digital數字 fingerprint指紋,
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轉為數位指紋
07:28
and the great thing is, if you're a professional專業的 user用戶,
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如果你是個專業的使用者
07:30
-- so, a newspaper報紙 -- the tools工具 are pretty漂亮 much identical相同
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- 一份報紙 - 製作它的工具其實和
07:32
to what we've我們已經 just used to create創建 this demonstration示範.
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我們剛才用到的幾乎一樣
07:35
The only difference區別 is that you've got the ability能力
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唯一的不同是
07:37
to add in links鏈接 and slightly more content內容. Are you now ready準備?
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你可以連結更多的內容 準備好了嗎
07:39
Tamara塔瑪拉 RoukaertsRoukaerts: We're ready準備 to go.
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Tamara:準備好了
07:40
MMMM: Okay. So, I'm told we're ready準備, which哪一個 means手段
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麥特·米爾斯:我們準備好了 這代表我們可以對準影像
07:43
we can now point at the image圖片, and there you all are.
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然後你們就會出現了
07:45
MMMM on video視頻: One, two, three. Go!
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麥特·米爾斯:一 二 三 開始!
07:51
MMMM: Well doneDONE. We've我們已經 been AurasmaAurasma. Thank you.
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麥特·米爾斯:好了 這就是Aurasma 感謝你們
07:54
(Applause掌聲)
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(掌聲)
Translated by Chen-Han Hsiao
Reviewed by Sabrina Li

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ABOUT THE SPEAKERS
Matt Mills - Technologist
Matt Mills comes from Aurasma, a startup that makes augmented-reality technology for mobile phones.

Why you should listen

Augmented reality is the process of adding layers of information onto the world we see, viewable only through technology. In this space, the Aurasma Lite app uses a smartphone and camera to lay "auras"--3D images, games, animations--onto real-world places. Point your phone at a movie poster on the street and launch a trailer; point at a building to pull up an interactive map... or create your own "aura" and upload it to the virtual space for anyone to see. Matt Mills and Tamara Roukaerts both joined Aurasma when it launched in June 2011.

They say: "This is the next step on from simply browsing the internet because now the digital content we discover, create and share can be woven seamlessly in to the world around us."

More profile about the speaker
Matt Mills | Speaker | TED.com
Tamara Roukaerts -
Tamara Roukaerts is head of marketing at Aurasma, working to build an augmented-reality lens via smartphones.

Why you should listen

Tamara joined Aurasma at its launch in June 2011 as Head of Marketing, having previously led marketing at venture-backed start-up Light Blue Optics for four years. Prior to that, she earned her high-tech stripes working for the Cambridge-MIT Institute - a $100 million joint venture between the University of Cambridge and the Massachusetts Institute of Technology. Tamara started her career working in advertising for Saatchi & Saatchi and has a Masters degree from Oxford University.

More profile about the speaker
Tamara Roukaerts | Speaker | TED.com