ABOUT THE SPEAKER
John Maeda - Artist
John Maeda, the former president of the Rhode Island School of Design, is dedicated to linking design and technology. Through the software tools, web pages and books he creates, he spreads his philosophy of elegant simplicity.

Why you should listen

When John Maeda became president of the legendary Rhode Island School of Design (RISD) in 2008, he told the Wall Street Journal, "Everyone asks me, 'Are you bringing technology to RISD?' I tell them, no, I'm bringing RISD to technology."

In his fascinating career as a programmer and an artist, he's always been committed to blurring the lines between the two disciplines. As a student at MIT, studying computer programming, the legendary Muriel Cooper persuaded him to follow his parallel passion for fine art and design. And when computer-aided design began to explode in the mid-1990s, Maeda was in a perfect position at the MIT Media Lab to influence and shape the form, helping typographers and page designers explore the freedom of the web.

Maeda is leading the "STEAM" movement--adding an "A" for Art to the education acronym STEM (Science, Technology, Engineering, and Math)--and experiencing firsthand the transformation brought by social media. After leaving his post as RISD's president, Maeda is turning his attention to Silicon Valley, where is is working as a Design Partner for Kleiner, Perkins, Caulfield and Byers. He is also consulting for eBay, where he is the chair of the Design Advisory Board.

More profile about the speaker
John Maeda | Speaker | TED.com
TED2007

John Maeda: Designing for simplicity

前田·約翰的簡單法則

Filmed:
1,511,042 views

MIT媒體實驗室的前田約翰,擁有科技家的務實與藝術家的創意,聽聽他如何將複雜簡單化,回歸到事物基本面
- Artist
John Maeda, the former president of the Rhode Island School of Design, is dedicated to linking design and technology. Through the software tools, web pages and books he creates, he spreads his philosophy of elegant simplicity. Full bio

Double-click the English transcript below to play the video.

00:25
On simplicity簡單. What a great way to start開始.
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簡單,多麼棒的開場!
00:30
First of all, I've been watching觀看 this trend趨勢
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首先,我一直都在關注這個趨勢
00:32
where we have these books圖書 like such這樣 and such這樣 "For Dummies傻瓜."
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市面上不也有很多像是"傻瓜也會..."的這類書嗎?
00:35
Do you know these books圖書, these such這樣 and such這樣 "For Dummies傻瓜?"
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你知道這類書嗎?教你一學就上手的指南
00:37
My daughters女兒 pointed out that I'm very similar類似 looking, so this is a bit of a problem問題.
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我女兒說我長得很像這書中的傻瓜,聽起來不太妙...
00:41
(Laughter笑聲)
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(笑聲)
00:44
But I was looking online線上 at Amazon亞馬遜.comCOM for other books圖書 like this.
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我也在亞馬遜的網站上搜尋這樣的書
00:48
You know, there's also something called the "Complete完成 Idiot's白痴 Guide指南?"
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你知道嗎?甚至還有"白痴大全"呢?
00:51
There's a sort分類 of business商業 model模型 around being存在 stupid in some sense.
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似乎有些商業模式本身就蠻愚蠢的
00:54
We like to have technology技術 make us feel bad, for some strange奇怪 reason原因.
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而不知什麼原因,我們也喜歡擁有讓自己感覺很糟的科技
00:57
But I really like that, so I wrote a book called "The Laws法律 of Simplicity簡單."
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我也喜歡,所以我寫了一本書叫做"簡單的法則"
01:01
I was in Milan米蘭 last week, for the Italian意大利 launch發射.
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為了這本新書在義大利上市,上週我到米蘭
01:04
It's kind of a book about questions問題, questions問題 about simplicity簡單.
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這本書提了很多問題,都是關於簡單
01:08
Very few少數 answers答案. I'm also wondering想知道 myself, what is simplicity簡單?
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但是答案很少。我也常問自己,到底簡單是什麼?
01:11
Is it good? Is it bad? Is complexity複雜 better? I'm not sure.
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簡單是好事?是壞事?複雜點會不會更好?我不知道
01:15
After I wrote "The Laws法律 of Simplicity簡單,"
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但當我寫完這本"簡單的法則"時
01:17
I was very tired of simplicity簡單, as you can imagine想像.
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不難想像,我對這二個字有多厭惓
01:20
And so in my life, I've discovered發現 that
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同時,我也發現
01:22
vacation假期 is the most important重要 skill技能 for any kind of over-achiever過成功者.
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好好渡個假對於工作狂來說絕對是最重要的技能
01:25
Because your companies公司 will always take away your life,
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因為工作總是佔用你的生活
01:28
but they can never take away your vacation假期 -- in theory理論.
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但絕無法奪走你的假期....理論上來說
01:31
(Laughter笑聲)
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(笑聲)
01:32
So, I went to the Cape last summer夏季 to hide隱藏 from simplicity簡單,
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為了躲避"簡單",去年夏天我跑去鱈魚角渡假
01:35
and I went to the Gap間隙, because I only have black黑色 pants褲子.
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得去GAP逛逛,因為我只有黑色褲子
01:37
So I went and bought khaki黃褐色 shorts短褲 or whatever隨你,
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想買些卡其布的衣服短褲之類的
01:39
and unfortunately不幸, their branding品牌 was all about "Keep It Simple簡單."
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沒想到,GAP的品牌代表著"保持簡單"
01:43
(Laughter笑聲)
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(笑聲)
01:45
I opened打開 up a magazine雜誌, and Visa'sVisa的 branding品牌 was,
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我翻開雜誌,Visa 的品牌形象是
01:47
"Business商業 Takes Simplicity簡單."
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"商業在於簡單"
01:49
I develop發展 photographs照片, and Kodak柯達 said, "Keep It Simple簡單."
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連去洗相片時,柯達的廣告還是"保持簡單"
01:52
So, I felt kind of weird奇怪的 that simplicity簡單 was sort分類 of following以下 me around.
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奇怪,怎麼簡單這二個字到處都是
01:55
So, I turned轉身 on the TV電視, and I don't watch TV電視 very much,
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打開電視,其實我不常看電視的
01:58
but you know this person? This is Paris巴黎 Hilton希爾頓, apparently顯然地.
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這個人Paris Hilton,顯然你們都知道她
02:02
And she has this show顯示, "The Simple簡單 Life."
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她主持"簡單生活"這個節目
02:04
So I watched看著 this. It's not very simple簡單, a little bit confusing撲朔迷離.
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我看了,嗯,內容不太簡單,好像還有點複雜
02:08
(Laughter笑聲)
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(笑聲)
02:10
So, I looked看著 for a different不同 show顯示 to watch.
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所以我想看其他節目
02:12
So, I opened打開 up this TV電視 Guide指南 thing,
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打開電視節目指南
02:14
and on the E! channel渠道, this "Simple簡單 Life" show顯示 is very popular流行.
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啊,是E!頻道!看來"簡單生活"很紅呢
02:17
They'll他們會 play it over, and over, and over.
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所以E!頻道不斷重播
02:19
(Laughter笑聲)
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(笑聲)
02:20
So it was traumatizing創傷, actually其實.
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總之,真是種精神折磨
02:22
So, I wanted to escape逃逸 again, so I went out to my car汽車.
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所以我決定再度逃走,開了車
02:27
And Cape Cod鱈魚, there are idyllic田園 roads道路, and all of us can drive駕駛 in this room房間.
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到了鱈魚角,那有田園詩般的美麗道路,所有人都能在這環境中享受開車樂趣
02:32
And when you drive駕駛, these signs跡象 are very important重要.
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當然,開車時交通標誌很重要的
02:34
It's a very simple簡單 sign標誌, it says, "road" and "road approaching接近."
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簡單的標誌,只寫著"道路"及"分叉路"
02:38
So I'm mostly大多 driving主動 along沿, okay, and then I saw this sign標誌.
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大部份時間我延著路一直開,都沒什麼問題,直到看到這個
02:42
(Laughter笑聲)
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(笑聲)
02:44
So, I thought complexity複雜 was attacking進攻 me suddenly突然,
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我想複雜是不是突然間開始襲擊我?
02:46
so I thought, "Ah, simplicity簡單. Very important重要."
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我又想:嗯!簡單...原來真的很重要
02:49
But then I thought, "Oh, simplicity簡單. What would that be like on a beach海灘?
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我又想:簡單,在海攤上又會是什麼樣呢
02:53
What if the sky天空 was 41 percent百分 gray灰色? Wouldn't豈不 that be the perfect完善 sky天空?"
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41%的灰色天空,會不會更美好呢?
02:57
I mean that simplicity簡單 sky天空.
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我是說簡單一點的天空
02:59
But in reality現實, the sky天空 looked看著 like this. It was a beautiful美麗, complex複雜 sky天空.
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但事實上,天空是長這樣的,很美,也很複雜
03:04
You know, with the pinks粉紅色 and blues藍調. We can't help but love complexity複雜.
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你看,粉紅色和藍色混合著,怎麼可能不愛呢?
03:07
We're human人的 beings眾生: we love complex複雜 things.
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我們是人,人都愛複雜的東西
03:09
We love relationships關係 -- very complex複雜. So we love this kind of stuff東東.
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我們喜歡搞關係,搞複雜,我們就是熱愛這種複雜事物
03:12
I'm at this place地點 called the Media媒體 Lab實驗室.
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這是"媒體實驗室",我工作的地方
03:14
Maybe some of you guys have heard聽說 of this place地點.
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也許有些人聽過
03:16
It's designed設計 by I. M. Pei, one of the premier總理 modernist現代主義 architects建築師.
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貝聿銘設計的,一個頂尖的現代主義建築師
03:20
Modernism現代主義 means手段 white白色 box, and it's a perfect完善 white白色 box.
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現代主義指的是這白色箱子,一個完美的白色箱子
03:24
(Laughter笑聲)
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(笑聲)
03:26
And some of you guys are entrepreneurs企業家, etc等等., whatever隨你.
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你們之中,也許有些人是創業家,企業家之類的
03:29
Last month, I was at Google谷歌, and, boy男孩, that cafeteria自助餐館, man.
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上個月我在Google,天啊!那咖啡廳真棒!
03:34
You guys have things here in Silicon Valley like stock股票 options選項.
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在矽谷,科技界有"股票選擇權"
03:37
See, in academia學術界, we get titles標題, lots of titles標題.
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而在學術界,我們則有頭銜,很多很多的頭銜
03:41
Last year at TEDTED, these were all my titles標題. I had a lot of titles標題.
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這是去年在TED論壇上,這些都是我的頭銜,多得數不完的頭銜
03:44
I have a default默認 title標題 as a father父親 of a bunch of daughters女兒.
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還有個不在枱面上的,一堆女兒的父親
03:47
This year at TEDTED, I'm happy快樂 to report報告 that I have new titles標題,
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今年同樣在這論壇上,我很高興告訴大家,我又有新的頭銜
03:50
in addition加成 to my previous以前 titles標題.
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除了已有的頭銜外
03:52
Another另一個 "Associate關聯 Director導向器 of Research研究."
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還有一個是研究室主任
03:54
And this also happened發生, so I have five daughters女兒 now.
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這個也是新加的,所以我有五個女兒囉
03:58
(Laughter笑聲)
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(笑聲)
03:59
That's my baby寶寶 Reina雷納. (Applause掌聲) Thank you.
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我的女兒Reina,謝謝
04:01
And so, my life is much more complex複雜 because of the baby寶寶, actually其實,
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事實上我的生活因為她而變得更加複雜
04:04
but that's okay. We will still stay married已婚, I think.
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但是沒關係,我們會繼續維持婚姻關係的,我想會的
04:08
But looking way back, when I was a child兒童 --
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不過,回想我小時候
04:10
you see, I grew成長 up in a tofu豆腐 factory in Seattle西雅圖.
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我在西雅圖一個豆腐工廠長大
04:12
Many許多 of you may可能 not like tofu豆腐 because you haven't沒有 had good tofu豆腐,
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你們很多人可能不喜歡豆腐,那是因為你們沒吃過真正好吃的豆腐
04:15
but tofu's豆腐的 a good food餐飲. It's a very simple簡單 kind of food餐飲.
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豆腐真的很棒,它是一種簡單的食物
04:17
It's very hard work to make tofu豆腐.
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但製作豆腐的過程卻非常辛苦
04:20
As a child兒童, we used to wake喚醒 up at 1 a.m. and work till直到 6 p.m., six days a week.
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小時候,我們通常從早上1點工作到晚上6點,一週工作六天
04:26
My father父親 was kind of like Andy安迪 Grove樹林, paranoid偏執 of the competition競爭.
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我父親是像Andy Grove 一樣,不喜歡認輸
04:30
So often經常, seven days a week. Family家庭 business商業 equals等於 child兒童 labor勞動.
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所以經常,一週工作七天,家族企業其實都是童工
04:35
We were a great model模型. So, I loved喜愛 going to school學校.
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我們樹立一個良好典範。我也愛上學
04:39
School學校 was great, and maybe going to school學校
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學校生活很棒,也許上學
04:41
helped幫助 me get to this Media媒體 Lab實驗室 place地點, I'm not sure.
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才讓我有機會到媒體實驗室這樣的地方,我不知道
04:43
(Laughter笑聲)
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(笑聲)
04:45
Thank you.
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謝謝
04:47
But the Media媒體 Lab實驗室 is an interesting有趣 place地點, and it's important重要 to me
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媒體實驗室是個有趣的地方,對我來說很重要
04:51
because as a student學生, I was a computer電腦 science科學 undergrad本科生,
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大學時,我主修資訊電腦
04:53
and I discovered發現 design設計 later後來 on in my life.
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之後,才開始接觸設計
04:56
And there was this person, Muriel穆里爾 Cooper庫珀.
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這個人Muriel Cooper
04:58
Who knows知道 Muriel穆里爾 Cooper庫珀? Muriel穆里爾 Cooper庫珀?
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有誰聽過她嗎?Muriel Cooper?
05:00
Wasn't she amazing驚人? Muriel穆里爾 Cooper庫珀. She was wacky古怪.
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她很令人驚訝吧,Muriel Cooper,也是個怪胎
05:03
And she was a TEDsterTEDster, exactly究竟, and she showed顯示 us,
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她還是個TED人,事實上,她告訴我們
05:07
she showed顯示 the world世界 how to make the computer電腦 beautiful美麗 again.
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我們所有人,電腦也可以很美的
05:10
And she's very important重要 in my life,
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同時,她也是我生命中很重要的人
05:12
because she's the one that told me to leave離開 MITMIT and go to art藝術 school學校.
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因為就是她勸我離開MIT,去唸藝術學校的
05:15
It was the best最好 advice忠告 I ever got. So I went to art藝術 school學校, because of her.
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這是我聽過最好的建議,我會去唸藝術學校,是因為她
05:19
She passed通過 away in 1994,
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1994年她過世了
05:21
and I was hired僱用 back to MITMIT to try to fill her shoes, but it's so hard.
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之後,MIT聘請我回去接替她的位子,但這位子實在太難坐了
05:26
This amazing驚人 person, Muriel穆里爾 Cooper庫珀.
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就是這個了不起的人,Muriel Cooper
05:28
When I was in Japan日本 -- I went to an art藝術 school學校 in Japan日本 --
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當我在日本時,我去那的一間藝術學校
05:31
I had a nice不錯 sort分類 of situation情況, because somehow不知何故 I was connected連接的 to Paul保羅 Rand蘭德.
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那是個很棒的經歷,因為和Paul Rand有點關係
05:36
Some of you guys know Paul保羅 Rand蘭德,
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你們有些人可能知道他
05:38
the greatest最大 graphic圖像 designer設計師 -- I'm sorry -- out there.
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最棒的平面設計師,抱歉,我是說除了你們之外
05:40
The great graphic圖像 designer設計師 Paul保羅 Rand蘭德
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最棒的平面設計師Paul Rand
05:42
designed設計 the IBMIBM logo商標, the Westinghouse西屋 logo商標.
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IBM, 西屋的商標都是他的傑作
05:44
He basically基本上 said, "I've designed設計 everything."
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基本上他說過"我可以設計任何東西"
05:47
And also IkkoIKKO Tanaka田中 was a very important重要 mentor導師 in my life --
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Ikko Tanaka是我人生中一個很重要的導師
05:51
the Paul保羅 Rand蘭德 of Japan日本. He designed設計 most of the major重大的 icons圖標 of Japan日本,
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他被稱為日本的Paul Rand。日本企業有名的商標都出自他手
05:56
like Issey三宅一生 Miyake's三宅的 brand and also Muji無印良品.
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像是三宅一生,還有無印良品
05:59
When you have mentors導師 -- and yesterday昨天,
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當你生命中出現導師,昨天
06:01
Kareem卡里姆 Abdul-Jabbar賈巴爾 talked about mentors導師,
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Kareen Abdul-Jabbar 談論到導師
06:03
these people in your life -- the problem問題 with mentors導師 is that they all die.
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這些人曾出現在你的生命中,問題是現在他們都不在了
06:07
This is a sad傷心 thing, but it's actually其實 a happy快樂 thing in a way,
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這當然令人傷心,但某些方面也是好事
06:09
because you can remember記得 them in their pure form形成.
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因為你總是記得他們最好的一面
06:12
I think that the mentors導師 that we all meet遇到 sort分類 of humanize賦予人性 us.
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他們總能在某方面教化我們
06:16
When you get older舊的, and you're all freaked嚇壞 out, whatever隨你,
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當你年歲漸長,當你不知所措時
06:18
the mentors導師 calm冷靜 us down.
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他們讓我們的心平靜下來
06:20
And I'm grateful感激 for my mentors導師, and I'm sure all of you are too.
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我很感謝這些曾出現在我生命中的導師,我相信你們也是
06:25
Because the human人的 thing is very hard when you're at MITMIT.
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因為"人際關係"在MIT裡是很難經營的
06:27
The T doesn't stand for "human人的," it stands站立 for "technology技術."
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"T"代表的是"科技",不是"人"
06:30
And because of that, I always wondered想知道 about this human人的 thing.
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也因為如此,我總是對人有關的事物感到好奇
06:33
So, I've always been Googling谷歌搜索 this word, "human人的,"
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所以我在網路上Google "人"
06:35
to find out how many許多 hits點擊 I get.
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想知道我能找到多少答案
06:37
And in 2001, I had 26 million百萬 hits點擊, and for "computer電腦,"
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2001年我Google到2600萬筆,至於"電腦"
06:41
because computers電腦 are against反對 humans人類 a bit,
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電腦某種程度似乎和人類是相對的
06:43
I have 42 million百萬 hits點擊. Let me do an Al Gore血塊 here.
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我Google 到4200萬筆。讓我當一下高爾吧!
06:46
So, if you sort分類 of compare比較 that, like this,
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如果做個比較,像這樣
06:48
you'll你會 see that computer電腦 versus human人的 --
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你會發現"電腦"對"人類"
06:51
I've been tracking追踪 this for the last year --
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過去一年來我一直在追踪這個數據
06:53
computer電腦 versus human人的 over the last year has changed.
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"電腦"對"人類"的比例在過去一年中發生了變化
06:56
It used to be kind of two to one. Now, humans人類 are catching up.
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以前大約是2比1吧!現在"人類"的數字增加了
06:59
Very good, us humans人類! We're catching up with the computers電腦.
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太好了,我們人類,迎頭趕上電腦囉
07:02
In the simplicity簡單 realm領域, it's also interesting有趣.
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在簡單的領域中,蠻有趣的
07:04
So if you compare比較 complexities複雜性 to simplicity簡單,
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如果比較"複雜"對"簡單"
07:08
it's also catching up in a way, too.
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你會發現簡單也以同樣方式追上來
07:10
So, somehow不知何故 humans人類 and simplicity簡單 are intertwined交織, I think.
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因此,不知不覺中,人類和簡單是交織在一起的
07:16
I have a confession自白書: I'm not a man of simplicity簡單.
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我要坦白一件事,我並非一個簡單的人
07:19
I spent花費 my entire整個 early career事業 making製造 complex複雜 stuff東東.
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早期的職業生涯我都在做複雜的事
07:22
Lots of complex複雜 stuff東東.
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很多複雜的事
07:24
I wrote computer電腦 programs程式 to make complex複雜 graphics圖像 like this.
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我寫的電腦程式形成這樣複雜的圖形
07:28
I had clients客戶 in Japan日本 to make really complex複雜 stuff東東 like this.
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日本有個客戶要我做出像這樣複雜的東西
07:31
And I've always felt bad about it, in a sense.
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對這一切,我常覺得很糟
07:34
So, I hid in a time dimension尺寸.
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所以我將這些藏在時間維度裡
07:36
I built內置 things in a time-graphics時間圖形 dimension尺寸.
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創造了一些具有時間維度的圖形
07:39
I did this series系列 of calendars日曆 for Shiseido資生堂.
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這是我為資生堂設計的日曆
07:42
This is a floral花的 theme主題 calendar日曆 in 1997,
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這是97年以花為主題的日曆
07:45
and this is a firework焰火 calendar日曆. So, you launch發射 the number into space空間,
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這是煙火日曆,你看數字在空中發射
07:50
because the Japanese日本 believe that when you see fireworks煙花,
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日本人相信當你看見煙火時
07:53
you're cooler冷卻器 for some reason原因.
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基於某些原因你會變得冷靜
07:55
This is why they have fireworks煙花 in the summer夏季.
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也就是為什麼他們會在夏天放煙火
07:57
A very extreme極端 culture文化.
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一個相當特別的文化
08:00
Lastly最後, this is a fall-based下跌為主 calendar日曆,
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最後一個,以秋天為背景的日曆
08:02
because I have so many許多 leaves樹葉 in my yard.
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因為我的院子裡有太多的落葉
08:04
So this is the leaves樹葉 in my yard, essentially實質上.
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所以這些基本上都是我院子裡的落葉
08:06
And so I made製作 a lot of these types類型 of things.
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我也做了很多這類型的設計
08:10
I've been lucky幸運 to have been there before people made製作 these kind of things,
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很幸運地,我有這些經驗
08:13
and so I made製作 all this kind of stuff東東 that messes混亂 with your eyes眼睛.
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只是這些令人眼花撩亂的東西
08:16
I feel kind of bad about that.
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讓我感覺不是很好
08:18
Tomorrow明天, Paola帕烏拉 Antonelli安東內利 is speaking請講. I love Paola帕烏拉.
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明天Paola Antonelli 要來演講,我可是她的粉絲
08:21
She has this show顯示 right now at MoMA紐約現代藝術博物館,
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紐約現代藝術博物館正展出
08:23
where some of these early works作品 are here on display顯示 at MoMA紐約現代藝術博物館, on the walls牆壁.
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她早期的一些作品,就掛在牆上
08:27
If you're in New York紐約, please go and see that.
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如果到了紐約,記得一定要去看看
08:29
But I've had a problem問題, because I make all this flying飛行 stuff東東
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我一直有個問題,我做了這些會飛的東西
08:33
and people say, "Oh, I know your work.
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人們看到會說:喔!我知道你的作品
08:36
You're the guy that makes品牌 eye candy糖果."
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你是那個做"視覺特效"的傢伙
08:38
And when you're told this, you feel kind of weird奇怪的.
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每當我聽到這些,總覺得怪怪的
08:40
"Eye candy糖果" -- sort分類 of pejorative貶義, don't you think?
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"視覺特效"聽起來有點輕蔑耶,你不覺得嗎?
08:43
So, I say, "No, I make eye meat," instead代替.
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所以我總是回答"不,我做的是視覺紅肉"
08:45
(Laughter笑聲)
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(笑聲)
08:46
And eye meat is something different不同, something more fibrous纖維,
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視覺紅肉聽起來就不一樣囉,它有更多纖維
08:49
something more powerful強大, perhaps也許. But what could that be, eye meat?
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看起來也更為有力,或許吧,不然它還會是什麼樣呢?
08:53
I've been interested有興趣 in computer電腦 programs程式 all my life, actually其實.
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事實上,我一直對電腦程式很感興趣
08:57
Computer電腦 programs程式 are essentially實質上 trees樹木,
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電腦程式事實上就是樹狀圖
08:59
and when you make art藝術 with a computer電腦 program程序, there's kind of a problem問題.
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但當你用電腦程式創作藝術時,問題就來了
09:02
Whenever每當 you make art藝術 with a computer電腦 program程序,
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因為當你這麼做時
09:04
you're always on the tree, and the paradox悖論 is that
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你總是離不開樹狀圖,而矛盾的是
09:07
for excellent優秀 art藝術, you want to be off the tree.
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為了創造好的藝術,你一定得脫離這樹狀圖
09:11
So, this is sort分類 of a complication並發症 I've found發現.
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這是我發現的一種"複雜"
09:14
So, to get off the tree, I began開始 to use my old computers電腦.
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為了擺脫這些樹狀圖,我開始用以前的舊電腦
09:18
I took these to Tokyo東京 in 2001 to make computer電腦 objects對象.
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2001年時我把這些帶去東京製作電腦產品
09:22
This is a new way to type類型, on my old, color顏色 Classic經典.
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這是一種新的輸入方式,用我的舊電腦
09:26
You can't type類型 very much on this.
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其實是無法輸入太多東西的
09:29
I also discovered發現 that an IRIR mouse老鼠 responds響應 to CRTCRT emissions排放
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我還發現一個紅外線滑鼠能感應CRT顯示器的射線
09:33
and starts啟動 to move移動 by itself本身, so this is a self-drawing自繪圖 machine.
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而且它還能自己移動,活像個自動繪圖機
09:39
And also, one year, the G3 Bondi邦迪 Blue藍色 thing --
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有一年,這個像iMac G3 bondi 藍色的東西
09:42
that caddy球童 would come out, like, dangerous危險, like, "whack重打," like that.
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這小盒子會發出像"危險"或撞擊的聲音,像這樣
09:45
But I thought, "This is very interesting有趣. What if I make like a car汽車 crash緊急 test測試?"
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我覺得這超有趣的,如果我也來做個汽車撞擊測試呢?
09:48
So I have a crash緊急 test測試.
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我真做了
09:50
(Laughter笑聲)
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(笑聲)
09:51
And sort分類 of measure測量 the impact碰撞. Stuff東東 like this are things I made製作,
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為了想測量影響程度,我還做了這東西
09:53
just to sort分類 of understand理解 what these things are.
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做這些就只是想了解而已
09:56
(Laughter笑聲)
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(笑聲)
09:58
Shortly不久 after this, 9/11 happened發生, and I was very depressed鬱悶.
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不久後,911事爆發,這事讓我很難過
10:01
I was concerned關心 with contemporary現代的 art藝術
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我所在意的當代藝術
10:03
that was all about piss小便, and sort分類 of really sad傷心 things,
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全是些雞毛蒜皮的小事,還有令人傷心的事
10:05
and so I wanted to think about something happy快樂.
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所以我想找些快樂的事
10:07
So I focused重點 on food餐飲 as my area --
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像是吃的東西
10:09
these sort分類 of clementine克萊門汀 peel things.
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這些剥橘子之類的事
10:11
In Japan日本, it's a wonderful精彩 thing to remove去掉 the clementine克萊門汀 peel
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在日本,剥橘子是件很棒的事
10:14
just in one piece. Who's誰是 doneDONE that before? One-piece一塊 clementine克萊門汀?
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剥成一整片,誰會這麼無聊呢?剥成一整片?
10:17
Oh, you guys are missing失踪 out, if you haven't沒有 doneDONE it yet然而.
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如果你還沒做過,那可錯失很多樂趣囉
10:19
It was very good, and I discovered發現 I can make sculptures雕塑 out of this,
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很好玩的,我發現我能雕塑成不同形狀
10:21
actually其實, in different不同 forms形式.
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事實上,是完全不同的東西
10:23
If you dry them quick, you can make, like, elephants大象 and steers公牛 and stuff東東,
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如果把它迅速乾燥後,你可以做成大象,方向盤等很多東西
10:26
and my wife妻子 didn't like these, because they mold模子, so I had to stop that.
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我太太不喜歡這些,因為它們會發霉,所以我得停止
10:29
So, I went back to the computer電腦, and I bought five large fries薯條,
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所以我回到電腦上,我買了5包薯條
10:33
and scanned掃描 them all. And I was looking for some kind of food餐飲 theme主題,
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同時將它們掃描,想從中找到和食物相關的主題
10:38
and I wrote some software軟件 to automatically自動 lay鋪設 out french-fry炸薯條 images圖片.
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我還寫了軟體讓它可以自動呈現薯條影像
10:43
And as a child兒童, I'd hear that song歌曲, you know,
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小時候,我曾聽過一首歌,你知道的
10:45
"Oh, beautiful美麗, for spacious寬敞 skies天空, for amber琥珀色 waves波浪 of grain糧食,"
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美哉此地,天高空廣,糧食如浪金黃
10:49
so I made製作 this amber琥珀色 waves波浪 image圖片.
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所以我想把"糧食如浪金黃"呈現出來
10:51
It's sort分類 of a Midwest中西部 cornfield麥田 out of french法國 fries薯條.
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這是用薯條做的中西部的玉米田
10:54
And also, as a child兒童, I was the fattest最胖 kid孩子 in class,
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小時候,我總是班上最胖的小孩
10:58
so I used to love Cheetos奇多. Oh, I love Cheetos奇多, yummy好吃.
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因為我超愛"奇多"香脆棒的,天啊,真是美味!
11:01
So, I wanted to play with Cheetos奇多 in some way.
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所以我要以某種方式玩"奇多"
11:03
I wasn't sure where to go with this. I invented發明 CheetoCheeto paint塗料.
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我不知道應該如何做,但我發明了"奇多"顏科
11:07
CheetoCheeto paint塗料 is a very simple簡單 way to paint塗料 with Cheetos奇多.
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用奇多顏料來畫奇多應該是再簡單不過了吧
11:09
(Laughter笑聲)
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(笑聲)
11:11
I discovered發現 that Cheetos奇多 are good, expressive表現的 material材料.
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我發現奇多是一種非常好的表現材料
11:14
And with these Cheetos奇多, I began開始 to think,
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看著這些我開始思考
11:16
"What can I make with these Cheetos奇多?"
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我應該怎樣來使用這些奇多呢?
11:18
And so, I began開始 to crinkle up potato土豆 chip芯片 flecks斑點, and also pretzels椒鹽脆餅.
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於是我開始讓薯片一片片排列,還有德國椒鹽蝴蝶脆餅,
11:23
I was looking for some kind of form形成,
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我想找某種形式
11:25
and in the end結束, I made製作 100 butter-fries黃油薯條. Do you get it?
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最後我做了100隻薯條蝴蝶,你看到了嗎?
11:28
(Laughter笑聲)
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(笑聲)
11:30
And each butter-fry黃油炒 is composed of different不同 pieces.
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而且每隻蝴蝶都是由不同碎片組成的
11:33
People ask me how they make the antenna天線.
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有人問我這觸角怎麼做的
11:36
Sometimes有時, they find a hair頭髮 in the food餐飲. That's my hair頭髮.
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有時可能會在這些食物中發現頭髮;哈!那是我的頭髮
11:38
My hair's頭髮的 clean清潔 -- it's okay.
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別擔心,我的頭髮很乾淨的
11:40
I'm a tenured終身 professor教授, which哪一個 means手段, basically基本上, I don't have to work anymore.
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我是一個終身教授,什麼意思呢?基本上,我可以不用工作了
11:43
It's a strange奇怪 business商業 model模型. I can come into work everyday每天
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很奇怪的商業模式,我每天進到辦公室
11:46
and staple釘書針 five pieces of paper and just stare at it with my latte拿鐵.
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把五張紙訂在一起,一邊盯著它,一邊享用我的拿鐵
11:49
End結束 of story故事.
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一天就這樣過了
11:51
(Laughter笑聲)
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(笑聲)
11:52
But I realized實現 that life could be very boring無聊,
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但我意識到這樣的生活可能會很無聊
11:54
so I've been thinking思維 about life, and I notice注意 that my camera相機 --
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所以我一直思考著生活,突然注意到我的相機
11:56
my digital數字 camera相機 versus my car汽車, a very strange奇怪 thing.
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數位相機和我的車,我發現一件奇怪的事
12:01
The car汽車 is so big, the camera相機 is so small,
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車子這麼大,相機這麼小
12:03
yet然而 the manual手冊 for the camera相機 is so much bigger than the car汽車 manual手冊.
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不過相機手冊卻比車子的大的多
12:07
It doesn't make any sense.
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實在是不合理
12:09
(Laughter笑聲)
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(笑聲)
12:11
So, I was in the Cape one time, and I typed類型 the word "simplicity簡單,"
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有次我在鱈魚角,輸入"簡單"這個字
12:14
and I discovered發現, in this weird奇怪的, M. Night Shyamalan沙馬蘭 way,
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我發現,用奇怪的奈特沙馬蘭方式,
12:17
that I discovered發現 [the] letters, M, I, T. You know the word?
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我發現字母「M-I-T」,你知道這個字吧?
12:20
In the words "simplicity簡單" and "complexity複雜," M, I, T occur發生 in perfect完善 sequence序列.
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在"簡單"及"複雜"這兩個字中,"M-I-T"出現完美序列
12:24
It's a bit eerie怪異, isn't it?
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很怪吧,是吧?
12:26
So, I thought, maybe I'll do this for the next下一個 twenty二十 years年份 or something.
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所以我想往後20年我會為這巧合做些什麼
12:29
And I wrote this book, "The Laws法律 of Simplicity簡單."
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所以我寫了這本書"簡單的法則"
12:31
It's a very short, simple簡單 book. There are ten laws法律 and three keys按鍵.
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很短,很簡單的一本書,共有十個法則三個關鍵
12:36
The ten laws法律 and three keys按鍵 -- I won't慣於 go over them because that's why I have a book,
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關於這十個法則三個關鍵,我就不多說了,因為那是為什麼我寫這本書
12:39
and also that's why it's on the Web捲筒紙 for free自由.
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同時也讓人免費在網路上閱讀
12:41
But the laws法律 are kind of like sushi壽司 in a way: there are all kinds.
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但這些法則像壽司一樣,有各式各樣的
12:45
In Japan日本, they say that sushi壽司 is challenging具有挑戰性的.
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在日本,人們認為壽司是一種挑戰
12:47
You know the uniUNI is the most challenging具有挑戰性的, so number ten is challenging具有挑戰性的.
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如同你所知的,數字一是最挑戰的,十也是
12:50
People hate討厭 number ten like they hate討厭 uniUNI, actually其實.
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事實上,人們討厭數字十就像他們痛恨一是一樣的
12:53
The three keys按鍵 are easy簡單 to eat, so this is anago日式鰻魚, cooked already已經, so easy簡單 to eat.
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這三個關鍵很容易了解,這是星鰻,煮好的星鰻,可以吃了
12:57
So enjoy請享用 your sushi壽司 meal膳食 later後來, with the laws法律 of simplicity簡單.
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所以稍後再隨著簡單法則,享用你的壽司吧!
13:02
Because I want to simplify簡化 them for you.
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因為我想將它們再簡單化
13:04
Because that's what this is about. I have to simplify簡化 this thing.
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這是我想說的,再簡單化
13:06
So, if I simplify簡化 the laws法律 of simplicity簡單,
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所以,如果我簡化了簡單的法則
13:09
I have what's called the cookie曲奇餅 versus laundry洗衣店 thing.
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而有了餅乾對衣服的理論
13:12
Anyone任何人 who has kids孩子 knows知道 that if you offer提供 a kid孩子
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任何有孩子都人都知道,如果讓小孩選擇
13:14
a big cookie曲奇餅 or a small cookie曲奇餅,
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一塊大的或一塊小的餅乾
13:16
which哪一個 cookie曲奇餅 are they going to take? The big cookie曲奇餅.
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他們會選那一個?當然是大塊的
13:19
You can say the small cookie曲奇餅 has GodivaGODIVA chocolate巧克力 bits in it,
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即使你告訴他們,小塊餅乾裡有Godiva巧克力
13:22
but it doesn't work. They want the big cookie曲奇餅.
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沒用的,他們還是要大塊的
13:25
But if you offer提供 kids孩子 two piles of laundry洗衣店 to fold,
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但如果你給小孩選擇二堆要摺的衣服
13:29
the small pile or the big pile, which哪一個 will they choose選擇?
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小堆的或大堆的,他們會選那一堆?
13:32
Strangely奇怪的是, not the big pile. So, I think it's as simple簡單 as this.
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奇怪,一定不是大堆的。我想理由再簡單不過
13:37
You know, when you want more, it's because you want to enjoy請享用 it.
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當你想要更多,那是因為你想要享受它
13:40
When you want less, it's because it's about work.
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當你不想要那麼多,那是因為和工作有關
13:43
And so, to boil it all down, simplicity簡單 is about living活的 life
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所以,總結來說,簡單和生活有關
13:47
with more enjoyment享受 and less pain疼痛.
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多一點享受,少一些痛苦
13:49
I think this is sort分類 of simple簡單 more versus less.
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我覺得"多對少"本身就是一種簡單
13:51
Basically基本上, it always depends依靠.
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因為它總是依情況而定
13:55
This book I wrote because I want to figure數字 out life.
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我之所以寫這本書是因為我想參透生活
13:57
I love life. I love being存在 alive. I like to see things.
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我愛生活,我享受活著的感覺,我喜歡了解事情
13:59
And so life is a big question, I think, in simplicity簡單,
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生活是人生大問題,我想問題就在於簡單
14:01
because you're trying to simplify簡化 your life.
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因為人總是想簡單過生活
14:04
And I just love to see the world世界. The world世界 is an amazing驚人 place地點.
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像我只是喜歡看世界,世界是個了不起的地方
14:07
By being存在 at TEDTED, we see so many許多 things at one time.
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在TED演講,我們可以同時看到這麼多事
14:10
And I can't help but enjoy請享用 looking at everything in the world世界.
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我無法抗拒去喜愛,去看著世上的一切
14:14
Like everything you see, every一切 time you wake喚醒 up.
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去喜歡所看見的每件事。每一次由睡夢中醒來
14:16
It's such這樣 a joy喜悅 to sort分類 of experience經驗 everything in the world世界.
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所有經歷都是一種喜悅
14:20
From everything from a weird奇怪的 hotel旅館 lobby前廳,
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每件事,即使是在奇怪的飯店大廳
14:22
to Saran薩蘭 wrap placed放置 over your window窗口,
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到放在窗口的保鮮膜
14:25
to this moment時刻 where I had my road in front面前 of my house paved鋪砌 dark黑暗 black黑色,
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這個時刻,我家前面的路是暗黑色的
14:29
and this white白色 moth was sitting坐在 there dying垂死 in the sun太陽.
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有一隻白蛾躺在那裡死在陽光下
14:32
And so, this whole整個 thing has struck來襲 me as exciting扣人心弦 to be here,
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所有事都像在這一樣讓我興奮
14:36
because life is finite有限.
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因為生命是有限的
14:38
This was given特定 to me by the chairman主席 of Shiseido資生堂.
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這是資生堂的董事長給我的
14:41
He's an expert專家 in aging老化. This horizontal axis is how old you are --
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他是個研究老化專家,橫軸代表年紀
14:44
twelve十二 years年份 old, twenty-four二十四 years年份 old, seventy-four七十四, ninety-six96 years年份 old --
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12歲、24歲、74歲、96歲
14:48
and this is some medical data數據. So, brain strength強度 increases增加 up to 60,
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而這是醫療數據,腦力在60歲時達到顛峰
14:54
and then after 60, it sort分類 of goes down. Kind of depressing壓抑 in a way.
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過了60歲,開始往下,逐漸衰退
14:58
Also, if you look at your physical物理 strength強度.
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同樣地,來看看你的體力
15:00
You know, I have a lot of cocky自大 freshmen新生 at MITMIT, so I tell them,
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你知道的,在MIT有許多不知天高天厚的新生,我總是告訴他們
15:03
"Oh, your bodies身體 are really getting得到 stronger and stronger,
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現在你們很年輕,體力也愈來愈好
15:06
but in your late晚了 twenties二十多歲 and mid-thirties三十年代中期,, cells細胞, they die."
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但是到了20歲末30歲中,身體的細胞,會逐漸老化,死亡
15:09
OK. It gets得到 them to work harder更難, sometimes有時.
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用這招激勵他們努力用功,還挺管用的,不過是有時候啦!
15:12
And if you have your vision視力, vision視力 is interesting有趣.
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但如果你有眼光,那很有趣
15:15
As you age年齡 from infant嬰兒 age年齡, your vision視力 gets得到 better,
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年齡由零開始成長,眼光也會愈變愈好
15:19
and maybe in your late晚了 teens青少年, early twenties二十多歲, you're looking for a mate伴侶,
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也許在你青少年,20歲初時,你尋找另一半
15:22
and your vision視力 goes after that.
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你的眼光從此走下坡
15:24
(Laughter笑聲)
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(笑聲)
15:28
Your social社會 responsibility責任 is very interesting有趣.
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社會責任也很有意思
15:30
So, as you get older舊的, you may可能, like, have kids孩子, whatever隨你.
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當你愈來愈年長,你可能會想要有小孩之類的
15:33
And then the kids孩子 graduate畢業, and you have no responsibility責任 any more --
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然後小孩長大,從學校畢業,你的責任也告一段落
15:37
that's very good, too.
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那是很棒的人生經歷
15:39
But if any of you people ask,
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你們之中任何一個人可能會問
15:41
"What actually其實 goes up? Does anything go up?
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然後呢?有什麼是會隨著年齡增長的呢?
15:43
What's the positive part部分 of this, you know?" I think wisdom智慧 always goes up.
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年齡漸長的好處又是什麼?我會說是智慧的累積
15:46
I love these eighty-year-old八十歲, ninety-year-old九十歲 guys and women婦女.
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我喜歡這些80歲,甚至90歲的老人
15:49
They have so many許多 thoughts思念, and they have so much wisdom智慧,
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他們有如此多的想法,如此多的智慧
15:51
and I think -- you know, this TEDTED thing, I've come here.
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我覺得,你知道嗎?這些TED的活動,我曾經參加過
15:53
And this is the fourth第四 time, and I come here for this wisdom智慧, I think.
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這已經是第四次了,我想我是來這尋找智慧的
15:57
This whole整個 TEDTED effect影響, it sort分類 of upsUPS your wisdom智慧, somehow不知何故.
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TED最大的影響,就某種程度而言,是提昇個人的智慧
16:01
And I'm so glad高興 to be here, and I'm very grateful感激 to be here, Chris克里斯.
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我很高興能在這裡,也很感謝有這機會,Chris
16:04
And this is an amazing驚人 experience經驗 for me as well.
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對我而言,這也是一個很棒的經驗
Translated by Wen Chao
Reviewed by Zhu Jie

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ABOUT THE SPEAKER
John Maeda - Artist
John Maeda, the former president of the Rhode Island School of Design, is dedicated to linking design and technology. Through the software tools, web pages and books he creates, he spreads his philosophy of elegant simplicity.

Why you should listen

When John Maeda became president of the legendary Rhode Island School of Design (RISD) in 2008, he told the Wall Street Journal, "Everyone asks me, 'Are you bringing technology to RISD?' I tell them, no, I'm bringing RISD to technology."

In his fascinating career as a programmer and an artist, he's always been committed to blurring the lines between the two disciplines. As a student at MIT, studying computer programming, the legendary Muriel Cooper persuaded him to follow his parallel passion for fine art and design. And when computer-aided design began to explode in the mid-1990s, Maeda was in a perfect position at the MIT Media Lab to influence and shape the form, helping typographers and page designers explore the freedom of the web.

Maeda is leading the "STEAM" movement--adding an "A" for Art to the education acronym STEM (Science, Technology, Engineering, and Math)--and experiencing firsthand the transformation brought by social media. After leaving his post as RISD's president, Maeda is turning his attention to Silicon Valley, where is is working as a Design Partner for Kleiner, Perkins, Caulfield and Byers. He is also consulting for eBay, where he is the chair of the Design Advisory Board.

More profile about the speaker
John Maeda | Speaker | TED.com