ABOUT THE SPEAKER
Paola Antonelli - Design curator
Paola Antonelli is on a mission to introduce -- and explain -- design to the world. With her shows at New York's Museum of Modern Art, she celebrates design's presence in every part of life.

Why you should listen

Since she stepped back from practicing architecture in order to focus on writing about design, teaching and curating gallery exhibitions, Italian native Paola Antonelli has become a force to be reckoned with in the design world. Working at the Museum of Modern Art in New York since 1994, she is senior curator of the gallery's Architecture and Design department and, as of 2012, the museum's first ever director of research and development. Antonelli has worked on shows such as "Humble Masterpieces," which celebrated traditionally unheralded design icons such as the paperclip; "Design and the Elastic Mind," considering the relationship of design and technology, and "Talk to Me ," which looked at design and the communication of people and objects.

Ever mindful that the majority of visitors to MOMA are attracted by artists such as Picasso and Matisse, Antonelli works to ensure that if they do stumble across a design-related show, they'll be both entertained and enlightened. In 2012, she led a move to acquire 14 video games for the museum's permanent collection.

More profile about the speaker
Paola Antonelli | Speaker | TED.com
TED2007

Paola Antonelli: Treat design as art

Paola Antonelli 談設計作為一門藝術

Filmed:
663,544 views

Paola Antonelli,紐約現代藝術博物館(MoMA)的設計策展人,希望傳達對於世間各種形式設計的觀感。
- Design curator
Paola Antonelli is on a mission to introduce -- and explain -- design to the world. With her shows at New York's Museum of Modern Art, she celebrates design's presence in every part of life. Full bio

Double-click the English transcript below to play the video.

00:12
Those of us who believe in heaven天堂 have some sort分類 of idea理念 of what heaven天堂 would be.
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凡是有信仰的人,都會有對於天堂模樣的猜想。
00:16
And in my idea理念, heaven天堂 is satisfied滿意 curiosity好奇心.
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在我看來,天堂就是好奇心得到滿足。
00:19
I think of heaven天堂 as a really comfortable自在 cloud
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我把天堂想像成一朵非常舒適的雲朵,
00:22
where I can just lie謊言 down with my belly肚皮 down,
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我可以躺在上面 —— 腹部朝下,
00:24
like I was watching觀看 TV電視 when I was a child兒童, and my elbows肘部 up.
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就像我小時候看電視的姿勢,手肘還要撐著頭。
00:28
And I can basically基本上 look everywhere到處 I want,
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我可以欣賞任何我想看的地方,
00:31
see every一切 movie電影 I've always wanted to see.
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看每一部我喜歡的電影。
00:33
And in the same相同 kind of trance發呆 that you can feel sometimes有時
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有時你也會有如此出神的感覺 ——
00:37
in the subway地鐵 in New York紐約 when you're reading,
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在紐約的地鐵上閱讀的時候,
00:38
there's something really soothing撫慰的 and easy簡單.
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你會感覺到怡人且輕鬆的氣氛。
00:40
Well, the funny滑稽 thing is that I already已經 have that kind of life, in a way,
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有趣的是,從某種程度上看,我已經擁有了這種「天堂般的生活」。
00:44
because I discovered發現 ...
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因為我發現 ——
00:47
it took me a while to understand理解 it,
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當然我花了一段時間釐清這點,
00:48
but when I discovered發現 around 24 years年份 of age年齡 that I was much more comfortable自在
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當我在24歲的時候,我發現自己和藝術品在一起
00:53
with objects對象 than with people, I finally最後 decided決定 to really embrace擁抱 this passion.
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比跟人在一起感覺更好,而後我決定要充分發揮這種熱情。
00:59
And I basically基本上 live生活 my life in sort分類 of a trance發呆,
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所以我基本上生活在一種陶醉的狀態中。
01:01
and I look around and everything I see is just the beginning開始 of a long story故事.
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而當我環顧四周時,我看到的一切都僅是一段悠久故事的開端。
01:06
Just to give you an example:
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舉個例子:
01:08
this is the exhibition展覽, Humble謙卑 Masterpieces名著, as it was at MoMA紐約現代藝術博物館 in 2004.
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2004 年,MoMA 舉行了名為「日常設計經典」的展覽。
01:13
We were in Queens皇后,
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當時我們在皇后區,
01:14
we were building建造 the big, big, big, big building建造 in Midtown中城,
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我們在市中心建一幢很大很大的建築,
01:17
so we were in the small, small, small boondocks偏僻地區.
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所以我們在一個很小很小的偏僻角落。
01:19
That was one of the funnest最有趣 moments瞬間 of my career事業.
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那是我的事業中饒富生趣的時刻。
01:23
But it's not only that.
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不只是這樣,
01:24
The typeface字體 -- the typeface字體 is Helvetica黑體;
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還有字體 —— Helvetica 字體。
01:26
it's its 50th anniversary週年 this year.
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今年是 Helvetica 字體誕生的50週年。
01:29
And so I start開始 thinking思維 -- Max馬克斯 MiedingerMiedinger and all those Swiss瑞士人 designers設計師 together一起,
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因此我開始想:Max Miedinger,以及其他所有的瑞士設計師,
01:33
trying to outdo優於 Akzidenz-GroteskAkzidenz-Grotesk, and come up with a new sans-serif無襯線字體 typeface字體 --
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試圖超越 Akzidenz Grotesk,設計出一種嶄新的無襯線字體。
01:38
and the movie電影 starts啟動 playing播放 in my head already已經.
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電影的情節已經開始在我腦中播放了。
01:41
And of course課程, you can imagine想像, with Humble謙卑 Masterpieces名著
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當然,你可以想像「日常設計經典」
01:44
it was the same相同 thing multiplied乘以 by a hundred.
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是被複製上百次的相同東西。
01:47
And I do hope希望, by the way, that the real真實 goal目標 of the exhibition展覽
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而同時我確實希望,這個展覽的真正目的
01:50
is going to have the same相同 effect影響 on you.
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會給予你們相同的影響。
01:52
The exhibition展覽 was meant意味著 to be a way to have children孩子 think of doing ...
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展覽旨在成為一種讓孩子們思考所做的事情的方式 ——
01:58
you know when they do homeworks家庭作業 at home?
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我們希望他們在家裡做作業的時候,
02:00
Instead代替 of having a tray托盤 with two peas豌豆, I was hoping希望 that they would go
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不要拿著課本背誦,我希望他們能夠
02:03
into the kitchen廚房 cabinet內閣 or the mother's母親 handbag手提包
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走進廚房看看櫥櫃,或者他們母親的手提包,
02:06
and do their museum-quality博物館質量 design設計 collection採集 on a tray托盤.
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來做博物館級的設計收藏。
02:10
So, everybody's每個人的 always suggesting提示 new humble謙卑 masterpieces名作,
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因此每個人都一直在提議設置新的「日常設計經典」。
02:14
and at MoMA紐約現代藝術博物館 we put out some books圖書
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在 MoMA 我們放了些書在那,
02:15
just for people to suggest建議 their own擁有 humble謙卑 masterpieces名作.
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僅僅是為了讓人們就他們眼中的「日常設計經典」給出建議。
02:19
And when you do that, usually平時 you get 80 percent百分 pornA片 and 20 percent百分 real真實 suggestions建議,
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通常實行的時候,收到的有80%是色情廣告,只有20%是真正的建議。
02:24
and instead代替 it was all -- almost幾乎 -- all good suggestions建議.
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不過,幾乎所有的建議都是好的建議。
02:29
And a lot of nationalism民族主義 came來了 in.
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而民族情感也開始盛行起來。
02:31
For instance, I didn't know that the Spaniards西班牙人 invented發明 the mop拖把,
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比如說,我之前並不知道是西班牙人發明了拖把,
02:35
but they were very proud驕傲
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但是他們為此非常自豪。
02:36
so every一切 Spaniard西班牙人 said "la fregofrego." And Italians意大利 did the pizza比薩.
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因此每個西班牙人說 "la frego"。而義大利人對披薩也是同感。
02:39
And I wanted to show顯示 you, also, the suggestions建議 from Kentucky肯塔基 are pretty漂亮 good --
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但我想給你們看的是,來自肯塔基非常好的建議:
02:43
they had moonshine空想, laundry洗衣店 detergents洗滌劑 and liquid液體 nails釘子.
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他們有私釀酒,洗衣精,以及免釘膠。
02:46
And I keep it going, and I just got,
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然後繼續,我剛剛得到了 ——
02:47
(Laughter笑聲)
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(大笑)
02:48
also, this suggestion建議 from Milan米蘭:
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這個來自米蘭的提議:
02:51
it's our traffic交通 divider分頻器, which哪一個 we call "panettone節日糕點," and it's painted;
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這是我們的交通分隔物,我們叫做 panettone,是有上漆的。
02:56
it's these beautiful美麗 concrete具體 things that you use around Milan米蘭
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你知道,這些漂亮的混凝土做的東西在米蘭
03:00
to define確定 all the lanes車道 of traffic交通.
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是用來區分交通線路的。
03:02
So, think of your own擁有,
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因此想像自己國家的東西吧,
03:03
send發送 them on if you want to -- they're always welcome歡迎.
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可以的話,讓我們知道那些東西 — 我們永遠歡迎。
03:06
But an exhibition展覽 like that made製作 me understand理解 even more
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但是這樣的一個展覽讓我學到的
03:11
what I've been thinking思維 of for 13 years年份 ever since以來 I got to MoMA紐約現代藝術博物館.
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比我進入MoMA工作後,思考的13年裡還要更多。
03:15
I'm Italian意大利. In Italy意大利, design設計 is normal正常.
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我是義大利人。在義大利,設計俯拾即是。
03:18
Different不同 parts部分 of the world世界 have a knack訣竅 for different不同 things.
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要知道,不同的地方的人對事物的喜好差異甚大。
03:22
I was just recently最近 in Argentina阿根廷 and in Uruguay烏拉圭,
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不久之前,我在阿根廷和烏拉圭,
03:26
and the default默認 way of building建造 homes家園 in the country國家 is a beautiful美麗 modernism現代主義
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在這些國家,建造房屋的普遍方式有著漂亮的現代感,
03:32
that you don't see elsewhere別處, but the contemporary現代的 art藝術 was terrible可怕.
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在別處可是找不到的,但兩個國家的現代藝術發展其實很糟糕。
03:36
In Italy意大利, in Milan米蘭 especially特別,
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在義大利,特別是在米蘭,
03:38
contemporary現代的 art藝術 really doesn't have that much of a place地點.
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現代藝術其實並不普遍。
03:42
But design設計 -- oh, my God.
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但是設計呢 —— 老天!
03:43
What you find at the store商店 at the corner, without going to any kind of fancy幻想 store商店,
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不用去高級商場,你在隨處一個商店的角落發現的,
03:48
is the kind of refined精製 design設計 that makes品牌 everybody每個人 think that
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是精緻的設計,會讓每個人都以為
03:50
we are all so sophisticated複雜的.
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我們的設計是如此時髦。
03:52
It's just what you find at the store商店.
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這還僅僅是你在商店之中發現的東西。
03:54
And New York紐約 has another另一個 kind of knack訣竅 for contemporary現代的 art藝術.
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而紐約對現代藝術有著另一種偏好。
03:59
I'm always amazed吃驚 -- three-year-olds三歲的孩子 know who Richard理查德 Serra塞拉 is
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我對此一向非常吃驚:三歲的孩子知道 Richard Serra 是誰,
04:04
and take you to the galleries畫廊.
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還會帶你去看藝術展覽。
04:06
But design設計, for some reason原因, is still misunderstood誤解 for decoration裝飾.
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但是設計,處於某種原因,仍被大眾誤解為裝飾性質。
04:10
It's really interesting有趣:
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這一點確實很有趣。
04:12
what many許多 people think when I say the word "design設計" is they think of
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當我提到「設計」這個詞的時候,很多人覺得
04:16
this kind of overdesigned過度設計 -- in this case案件, it's overdesigned過度設計 on purpose目的, but --
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意味著一種過度設計 — 在此例中,確實是刻意的設計 —
04:21
decoration裝飾, interior室內 decoration裝飾.
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但是裝飾方面,室內裝飾,
04:23
They think of somebody choosing選擇 fabrics面料.
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他們會認為是某個人在挑選建築材料。
04:25
Design設計 can be that, of course課程, but it can also be this.
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當然,你可以那樣子去理解設計。但也可能是別的,
04:29
It can be a school學校 of design設計 in Jerusalem耶路撒冷 that tries嘗試 to find a better way
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可能是在耶路撒冷的一個設計學校找出更好的方法
04:34
to design設計 gas加油站 masks面具 for people,
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來為人們設計防毒面具。
04:35
because, as you know, Israel以色列 deploys展開時 one gas加油站 mask面具 per person including包含 babies嬰兒.
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因為如你們所知道的,以色列給每個人配置了防毒面具,連嬰兒也不例外。
04:41
So, what these designers設計師 do is they find a way to lower降低 the neckline領口,
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因此,這些設計師所做的就是找到一個方法降低領口,
04:46
so that instead代替 of being存在 completely全然 strangled勒死, a teenager青少年 can also sip a Coke可樂.
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如此,使用者就不會被勒的喘不過氣來,甚至青少年可以帶著面具吸可樂。
04:52
They tried試著 to make a toddler's寶寶的 gas加油站 mask面具 in such這樣 a way that the toddler幼兒
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當地人這樣設計嬰兒的防毒面具是基於
04:58
can be held保持 by the parent because proximity接近 of the body身體 is so important重要.
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嬰兒可以被其父母保護著 —— 因為身體的親近是如此重要 ——
05:03
And then they make a little tent帳篷 for the baby寶寶.
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然後他們能為孩子做個小帳篷。
05:04
However然而 cruel殘忍, however然而 ruthless無情 you can think this is it's a great design設計,
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不管你們覺得這有多麼的粗淺與簡陋,這確實是一個非常好的設計。
05:10
and it is miles英里 away from the fancy幻想 furniture家具,
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雖然和設計奢華家具相距甚遠,
05:14
but still, it's part部分 of my same相同 field領域 of passion.
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但仍然是我的熱情所在。
05:17
What I've been doing at MoMA紐約現代藝術博物館 since以來 the beginning開始 is to try to
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我從始至今在 MoMA 做的是試著
05:22
harness馬俱 the power功率 of MoMA紐約現代藝術博物館
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運用 MoMA 的能力。
05:24
because it's great to work there. You really have power功率
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因為在那裡工作實在很棒 —— 真的有種神奇魔力,
05:27
in that people usually平時 tend趨向 to know about your exhibition展覽 or see the exhibitions展覽,
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能讓人們得知你的展覽或是來觀看。
05:32
and that is power功率 because in a design設計 museum博物館 I wouldn't不會 have as many許多 visitors遊客.
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而這種能力,因為是在一個設計博物館,不太可能有很多遊客來。
05:37
I'm very well aware知道的 that 80 percent百分 of my public上市 is there to see Picasso畢加索 and Matisse馬蒂斯,
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我非常清楚八成的觀光客都是去看畢卡索和馬蒂斯。
05:42
and then they stumble絆倒 upon my show顯示 and I keep them there.
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要是他們剛好來到我們的展區,我就設法讓他們駐足觀賞。
05:45
But what I've been trying to do is something that the curators策展人 at MoMA紐約現代藝術博物館
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但我嘗試在做的,也是在我的部門中
05:48
in my department have been doing ever since以來 the museum博物館 was founded成立 in 1929,
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的 MoMA 策展人自博物館於 1929 年建立以來,一直在做的事。
05:52
which哪一個 is to try and see what's going on in the world世界
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也就是嘗試並發現當今世間發生的事,
05:55
and try to use that authority權威 in order訂購 to make things better.
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並且利用設計的力量使事物更加美好。
05:59
There have been many許多 episodes發作,
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有很多例子 ——
06:02
and actually其實 Eames埃姆斯 Demetrius德米特里 may可能 be here in the audience聽眾,
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實際上 Eames Demetrius 可能正好就坐在觀眾席。
06:04
but in two instances實例, his great-grandfather曾祖父, grandfather祖父 --
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但是從他的曾祖父,還有祖父的例子來看,
06:09
I'm always a little perplexed困惑 about the relation關係, exactly究竟 --
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我總是不擅長釐清這種關係。
06:14
Charles查爾斯 Eames埃姆斯 the first time and then Charles查爾斯 and Ray射線 Eames埃姆斯 the second第二 time
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但是,Charles Eames 第一次,接著 Charles 和 Ray Eames 第二次,
06:18
were involved參與 in two competitions比賽:
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都參加了二個比賽。
06:20
one in 1940, it was about organic有機 furniture家具, and the second第二 one in 1948
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一個是在 1940 年,這是關於有機家具的比賽。而第二個在 1948 年,
06:25
was low-cost低成本 furniture家具 for the GIs地理標誌 coming未來 back from the war戰爭
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是為從戰場歸來的美國士兵們設計低成本的家具,
06:29
that then sparked引發 a whole整個 line of furniture家具.
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這也激起了整個家具產業的火熱。
06:32
And then there was good design設計 for very low price價錢.
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那個時候就有非常低價的優良設計。
06:37
There were a lot of programs程式 in architecture建築 and design設計 that were about
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在建築學和設計學上出現很多項目,
06:41
pointing指點 people in the direction方向 of a better design設計 for a better life.
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讓大眾導向「設計讓生活更美好」的思維。
06:47
So, I started開始 out in '95 with this exhibition展覽 that was called
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所以呢,我從 1995 年就開始辦這個展覽,叫做
06:50
Mutant突變體 Materials物料 in Contemporary現代的 Design設計.
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「創新材料與當代設計」。
06:52
It was about a new phase, in my opinion意見, in the world世界 of design設計
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我認為在設計界,這是一個新的階段
06:56
in that materials物料 could be customized定制 by the designers設計師 themselves他們自己.
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材料可以讓設計師們運用自如。
07:00
And that put me in touch觸摸 with such這樣 diverse多種 design設計 examples例子 as the aerogels氣凝膠
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而這也讓我接觸到了多樣的設計案例,比如
07:08
from the Lawrence勞倫斯 Livermore利弗莫爾 Lab實驗室 in California加州;
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加州 Lawrence Livermore 實驗室的氣凝膠。
07:10
at that time, they were beginning開始 to be brought into the civilian平民 market市場.
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那時,這些產品才開始被推廣進入市場。
07:16
And at the same相同 time, the gorgeous華麗 work of Takeshi Ishiguro石黑, who did these
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同時,石黒猛有個很棒的作品,
07:19
beautiful美麗 salt-and-pepper鹽和胡椒 containers集裝箱 that are made製作 of rice白飯 dough麵團.
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他用米團製成這些漂亮的鹽罐和胡椒罐。
07:23
So you see, the range範圍 is really quite相當 diverse多種.
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所以,你們看,這些設計涵蓋的範圍相當廣闊。
07:28
And then, for instance, this other exhibition展覽
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再說明 2001 年的另一個展覽,
07:30
that was entitled標題 WorkspheresWorkspheres in 2001,
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標題名為「工作環境」。
07:34
where I asked different不同 designers設計師 to come up with ideas思路 for
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在那我請形形色色的設計師們腦力激盪,
07:38
the new type類型 of work styles款式 that were happening事件 in the world世界 at that time.
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思考方向是當時世界上新穎的工作風格。
07:43
And you see IDEOIDEO there.
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你們現在看到的是由 IDEO 所設計,
07:45
It was beautiful美麗 -- it was called Personal個人 Skies天空.
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很漂亮,名喚「個人天空」。
07:48
The idea理念 was that if you had a cubicle, you could project項目 a sky天空 on top最佳
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它的構思在假設你有個小臥室,你可以放一片天空
07:52
of your head and have your own擁有 "Cielo切洛 in Una尤娜 Stanza" -- a sky天空 in a room房間 --
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在你頭頂上,就有了自己的 "Cielo in Una Stanza" — 房裡的藍天。
07:56
it's a very famous著名 Italian意大利 song歌曲.
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是首非常著名的義大利歌曲。
07:58
And other examples例子: this was Marti馬蒂 GuixeGuixe about working加工 on the go,
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還有更多範例。Marti Guixe 關注的是在行動工作。
08:02
and Hella海拉 Jongerius容格里斯, my favorite喜愛, about how to work at home.
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Hella Jongerus,我最喜歡的設計師,關注的是如何在家工作。
08:05
And this lets讓我們 me introduce介紹 a very important重要 idea理念 about design設計:
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而這不禁讓我想要介紹一個非常重要的設計理念。
08:10
designers設計師 are the biggest最大 synthesizers合成 in the world世界.
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設計家是世界上最主要的「統合者」。
08:13
What they do best最好 is make a synthesis合成 of human人的 needs需求,
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他們最出色之處就是結合人類需求、
08:18
current當前 conditions條件 in economy經濟, in materials物料, in sustainability可持續性 issues問題,
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以及在經濟、材料、可持續性議題等現況。
08:22
and then what they do at the end結束 -- if they are good --
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而他們最終的成品,如果做得好,
08:26
is much more than the sum of its parts部分.
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將遠優於僅有一部分的集合。
08:28
Hella海拉 Jongerius容格里斯 is a person that is able能夠 to make a synthesis合成
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而 Hella Jongerius 能將統合這回事
08:31
that is really quite相當 amazing驚人
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做得很令人驚豔,
08:34
and also quite相當 hilarious歡鬧的.
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更饒富生趣。
08:35
The idea理念 behind背後 her work was that
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她工作的理念是 ——
08:38
at that time, everybody每個人 was saying you have to really divide劃分 your life.
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當每個人都主張「劃清工作與休閒的界線」的時候,
08:42
Instead代替, she said, "No, no. Work and leisure閒暇 can be together一起."
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她卻主張「不不,工作和休閒可以共存的。」
08:45
Yeah, that's particularly尤其 gorgeous華麗 -- it's the TV電視 dinner晚餐 of 2001.
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真的,這棒透了,就如同 2001 年的流行的電視餐。
08:49
There have been many許多 other exhibitions展覽 in the meantime與此同時,
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雖然還有很多其他的展覽,
08:53
but I don't want to focus焦點 on my shows節目.
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但我不想完全只關注我的展示。
08:54
I would like, instead代替, to talk about how great some designers設計師 are.
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我想談一些偉大的設計師們。
08:58
I've always had a hard time with the word "maverick特立獨行."
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我一直都對獨行俠 (maverick) 一詞頗為不解,
09:00
I came來了 to the United聯合的 States狀態 13 years年份 ago, and to this day
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你知道,13 年前我到美國,直到今天,
09:02
I have to ask, "What does that mean?"
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我還在問,這是甚麼意思呢?
09:05
So, this morning早上 I went to see on the dictionary字典 and it said that
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所以今天早上,我翻開字典,上面講到
09:08
there was this gentleman紳士 that was not branding品牌 its cattle黃牛.
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有個名叫Maverick的牧場主人沒在自己的牲口烙印,
09:11
Therefore因此, he was not following以下 everybody's每個人的 lead,
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因此可以說他没有跟隨他人的主流。
09:14
and therefore因此, he was a maverick特立獨行.
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因此,他就是個「獨行俠」。
09:15
So, designers設計師 do need to be mavericks小牛,
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所以你們瞭解,設計師們的確需要特立獨行,
09:19
because the best最好 way to design設計 a successful成功 object目的 --
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因為設計一件成功的物品
09:22
and also an object目的 that we were missing失踪 before --
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以及我們曾想望過的物品時
09:26
is to pretend假裝 that either it never existed存在
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最佳方式就是當它從未存在,
09:29
or that people will be able能夠 to have a new behavior行為 with it.
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或者相信人們使用新物品之後會有新的行為。
09:33
So, Safe安全 is the last exhibition展覽 that I did at MoMA紐約現代藝術博物館
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「安全」是我在 MoMA 最近完成的展覽。
09:37
and it ended結束 at the beginning開始 of last year.
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它在去年初結束,
09:40
It was about design設計 that deals交易 with safety安全 and deals交易 with protection保護.
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這一展覽是處理安全以及保護的設計。
09:43
It's a long story故事 because it started開始 before 2001 and it was called Emergency.
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說來話長,因為它在 2001 年前就開展了,當時叫做「救難」。
09:48
And then when 9/11 happened發生, I had a shock休克 and I canceled取消 the exhibition展覽
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而當時正好發生 911 事件,我大吃一驚,隨後便撤了展。
09:54
until直到, slowly慢慢地 but surely一定, it came來了 back --
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直到我們按部就班地重新開展,
09:57
as a half-full半滿 glass玻璃 instead代替 of half-empty半空狀態 --
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就像從「半空的杯子」變成「半滿的杯子」 一般,
10:00
and it was about protection保護 and safety安全.
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我們將主題調整成「保護與安全」。
10:02
But it ranged不等 from such這樣 items項目 as a complete完成 de-mining掃雷 equipment設備 to
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展覽的範圍從一套完整的除雷設備
10:09
these kind of water-sterilizing水消毒 straws秸稈,
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到水質淨化消毒管道。
10:13
so it was really wide-ranging廣泛.
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領域非常廣泛。
10:14
It also had ... you know, Cameron卡梅倫 and I worked工作 a little bit together一起,
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還有我和 Cameron 的小小合作。
10:18
and some of the entries that you see in his website網站 were actually其實 in the exhibition展覽.
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他網站上的一些東西也在這展覽中出現了。
10:22
But what is interesting有趣 is that we don't need to talk about design設計 and art藝術 anymore;
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有趣的是,我們並不需要再刻意地討論設計和藝術了。
10:29
design設計 uses使用 whatever隨你 tools工具 it has at its disposal處置 in order訂購 to make a point.
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設計使用它所能用到的一切工具來說明一個觀點。
10:33
It's a sense of economy經濟 and a sense, also, of humor幽默.
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這是一種經濟啓示,也是一種幽默感的體現。
10:36
This is a beautiful美麗 project項目 by Ralph拉爾夫 BorlandBorland公司, who's誰是 South African非洲人.
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這是來自南非的 Ralph Borland 的一件非常漂亮的設計。
10:40
It's a suit適合 for civil國內 disobedience不服從.
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一個為非暴力反對運動設計的外套。
10:42
The idea理念 is that when you have a riot暴動 or a protest抗議
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設計的理念是當你在參加抗議遊行時,
10:45
and the police警察 comes towards you, you're wearing穿著 this thing --
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警察靠近你了,而你正穿著這件外套。
10:48
it's like a big heart and it has a loudspeaker喇叭 over your heart
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外套的外型就像一顆大心臟,而它在你心臟的位置有一個擴音器,
10:52
so your heartbeat心跳 is amplified放大 --
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這樣你的心跳聲就被放大了。
10:53
and the police警察 is reminded提醒;
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而警察也會發覺這點 ——
10:55
it's like having a flower in front面前 of the rifle步槍.
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就像一朵鮮花在來福槍口前一樣。
10:58
And also, you can imagine想像, a whole整個 group of people with the same相同 suit適合
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而且,你可以想像,當一群人同時穿著這種外套,
11:03
will have this mounting安裝 collective集體 heartbeat心跳 that will be scary害怕 to the police警察.
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集體的心跳聲會嚇到警察。
11:07
So, designers設計師 sometimes有時 don't do things that are immediately立即
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設計家們有時並不製作一些有即刻功能性的事物,
11:10
functional實用, but they're functional實用 to our understanding理解 of issues問題.
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但是卻能幫助我們理解事物。
11:14
Tony托尼 Dunne鄧恩 and Fiona菲奧娜 Raby芮捷銳
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Tony Dunne 與 Fiona Raby,
11:16
did this series系列 of objects對象 that are about our anguish痛苦 and our paranoia偏執,
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設計了一系列可以反映我們的痛苦與妄想情緒的物品。
11:22
like this hideaway furniture家具 that's made製作 in the same相同 wood as your floor地板
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像這種可以隱藏的家具,以和地板相同的木材製作,
11:26
so it disappears消失 completely全然 and you can hide隱藏 away;
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所以它看起來是完全隱形,你也可以把它藏起来。
11:28
or even better, the huggable令人喜愛的 atomic原子 mushroom蘑菇, which哪一個 got me an article文章
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還有更棒的,可以拿來抱的蘑菇雲。這個發現也讓我
11:33
on the Bulletin公告 of Atomic原子 Scientists科學家們 of the United聯合的 States狀態 --
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有幸在美國《原子科學家公報》上發表文章。
11:36
I don't think it ever happened發生 before at MoMA紐約現代藝術博物館;
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我不認為有任何在 MoMA 之前的先例。
11:38
or this Faraday法拉第 Chair椅子 that is supposed應該 to protect保護 you from radiations輻射.
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而這把法拉第座椅可以保護你避免輻射的侵害。
11:41
But the interesting有趣 thing in the exhibition展覽 is the discovery發現 that
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但是展覽中有趣的事是發現
11:47
the ultimate最終 shelter庇護 is your sense of self,
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終極的遮蔽物就是你的自我意識。
11:49
and there are quite相當 a few少數 designers設計師 that are working加工 on this particular特定 topic話題.
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然後已經有一些設計家開始在這個特殊的領域上作業。
11:54
This is Cindy辛迪 van麵包車 den巢穴 Bremen不來梅, who is a Dutch荷蘭人 designer設計師
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來自荷蘭的設計家 Cindy van der Bremen,
11:56
that's doneDONE this series系列 of CapstersCapsters.
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設計了一系列的運動服裝。
11:58
They are athletic競技 gear齒輪 for Muslim穆斯林 women婦女 that enable啟用 them to ski滑雪, play tennis網球,
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能讓穆斯林婦女滑雪、打網球
12:05
do whatever隨你 they want to do without having to uncap摘帽 themselves他們自己.
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做他們想做的運動,而不用擔心暴露自己。
12:09
And sometimes有時 by doing this kind of research研究,
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有的時候,做這種研究
12:13
you encounter遭遇 such這樣 beautiful美麗 ideas思路 of design設計.
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讓你有機會發現極好的設計理念。
12:15
TwanTWAN VerdonckVerdonck is really young年輕, I think he's 27, and working加工 together一起 with
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Twan Verdonck 非常年輕,我想他現年是 27 歲。
12:21
some psychologist心理學家 he did a series系列 of toys玩具 that are for sensorial感覺的
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通過與心理學家合作,他做了一系列的玩具,
12:25
stimulation促進 for children孩子 that have psychological心理 impairments障礙.
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可以讓有精神缺陷的孩子起到感官刺激的作用。
12:27
They're quite相當 beautiful美麗.
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這些玩具真的棒極了。
12:29
They range範圍 from this fluffy蓬鬆 toy玩具 that is about hugging擁抱 you --
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這個毛絨玩具就好像要抱著你一樣,
12:32
because autistic自閉症 children孩子 like to be hugged擁抱 tight, so it has a spring彈簧 inside --
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因為自閉症的孩童喜歡被緊緊擁抱,所以它四處都裝有彈簧
12:36
all the way to this doll娃娃 with a mirror鏡子 so the child兒童 can see him or herself她自己
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還有鏡子,這樣孩子就能透過鏡子看到自己,
12:41
in the mirror鏡子 and regain恢復 a sense of self.
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而重新獲得歸屬感。
12:45
Design設計 really looks容貌 upon the whole整個 world世界
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設計其實是看待整個世界的一種模式。
12:48
and it considers考慮 the world世界 in all of its different不同 ranges範圍.
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並從不同的領域角度思考。
12:51
I was recently最近 at a conference會議 on luxury豪華 organized有組織的 by the Herald先鋒 Tribune論壇 in Istanbul伊斯坦布爾.
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前不久,我在伊斯坦堡參加《國際先驅論壇報》舉辦的,關於奢華品的會議
12:56
And it was really interesting有趣 because I was the last speaker揚聲器
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這很有意思,因為我是最後一個講者,
12:59
and before me there were people that were really talking about luxury豪華,
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而在我之前,確實大家都在談論奢侈品。
13:02
and I didn't want to be a party派對 pooper掃興的人 but at the same相同 time
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我並不想成為一個在聚會上掃興的人,可是同時
13:06
I felt that I had to kind of bring帶來 back the discourse演講 to reality現實.
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我又覺得我必須將話題拉回至現實。
13:08
And the truth真相 is that there are very different不同 kinds of luxury豪華,
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事實是奢侈其實有很多種,
13:14
and there's luxury豪華 that is relative相對的 for people that don't have that much.
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對於沒有太多奢侈品的人們來說,奢侈是相對的。
13:18
I want to make this point by showing展示 you two examples例子 of
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為了說明這一點,我會舉兩個例子,
13:23
design設計 coming未來 from a sense of economy經濟 -- very, very clear明確 limits範圍.
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靈感都來自於經濟學,界限非常清楚。
13:28
This is Cuba古巴, and this is the recycling回收 of a squeaky吱吱 toy玩具 as a bicycle自行車 bell,
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這個是在古巴,這是一個可循環的吱吱叫的自行車鈴玩具。
13:34
and this is a raincoat雨衣 that is made製作 out of rice白飯 sacks麻袋.
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而這個呢,是用裝稻米的粗布袋製成的雨衣。
13:39
So they're quite相當 beautiful美麗, but they're beautiful美麗 because
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它們都很美觀,但是美觀源於
13:41
they're so smart聰明 and economical經濟.
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靈活且經濟的設計。
13:44
And here is the work of two brothers兄弟 from Sao聖保羅 Paulo聖保羅,
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現在看到的是來自聖保羅的兩兄弟
13:47
Fernando費爾南多 and Humberto溫貝托 Campana坎帕納, who got inspired啟發 by the poverty貧窮 and
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Fernando 和 Humberto Campana 的作品。他們受到其身邊的貧窮景象
13:53
smartness機靈 that they saw around them to do pieces of furniture家具 that now are
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和生活智慧的啟發,製作了一件件家具,
13:57
selling銷售 for an enormous巨大 amount of money.
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現在賣出了一大筆錢。
13:59
But that's because of the kind of strangeness陌生感 of the market市場 itself本身.
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而這也正是市場本身的驚奇之處。
14:03
So really, design設計 takes everything into account帳戶,
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說真的,設計包羅萬象。
14:07
and the interesting有趣 thing is that as the technology技術 advances進步,
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有趣的是,隨著技術的進步,
14:10
as we become成為 more and more wireless無線 and impalpable極細,
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當我們的模式變得越加無線和虛擬的時候,
14:14
designers設計師, instead代替, want us to be hands-on動手.
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設計師們卻希望我們能親手實際做些事。
14:17
Sometimes有時 hammer-on錘式.
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有時候,還會要你善用工具。
14:18
This is a whole整個 series系列 of furniture家具 that wants to engage從事 you physically物理.
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你看,這一套家具需要你動手才能用。
14:23
Even this chair椅子 that you have to open打開 up and then sit on so that it takes
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即使是這把椅子,你也需要親手張開好坐在上面,
14:27
your imprint版本說明, all the way to this beautiful美麗 series系列 of objects對象
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這樣它就留下了你的烙印。這一系列漂亮的物品
14:32
that are considered考慮 design設計 by Ana安娜 Mir米爾 in Barcelona巴塞羅那.
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都是巴塞隆納的 Ana Mir 設計的。
14:35
From this kind of bijou made製作 with human人的 hair頭髮 to these chocolate巧克力 nipples乳頭
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作品從人的毛髮製成的耳環,到巧克力乳頭,
14:40
to these intra-toe幀內趾 candies糖果 that your lover情人 is supposed應該 to suck吮吸 from your toes腳趾.
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甚至是趾間糖果,能引誘你的情人去舔你的腳趾。
14:44
(Laughter笑聲)
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(大笑)
14:45
It's quite相當 beautiful美麗 because somehow不知何故, this is a gorgeous華麗 moment時刻 for design設計.
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這些設計都非常美,這都是設計的燦爛時刻。
14:50
Many許多 years年份 ago I heard聽說 a mathematician數學家 from Vienna維也納, whose誰的 name名稱 was Marchetti馬爾凱蒂,
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很多年前,我聽說了一位維也納一個名叫 Marchetti 的數學家,
14:57
explain說明 how the innovation革新 in the military軍事 industry行業 --
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他解釋在軍事生產部門的創新
15:01
therefore因此, secret秘密 innovation革新 -- and the innovation革新 in the
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是秘密的創新。而這一創新
15:05
civilian平民 society社會 are two sinusoids血竇 that are kind of opposed反對.
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和常民社會的創新就像兩條相反的正弦曲線。
15:08
And that makes品牌 sense.
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這是有道理的,
15:10
In moments瞬間 of war戰爭 there's great technological技術性 innovation革新,
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在戰時,技術創新層出不窮。
15:12
and in the world世界 you have to do without --
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但是在物資匱乏的社會裡,
15:15
well, during the Second第二 World世界 War戰爭, you had to do without steel,
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比如在二戰時期,你得面對鋼鐵匱乏
15:17
you had to do without aluminum.
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或是鋁礦匱乏的情況。
15:18
And then as peace和平 comes, all of these technologies技術 get all of a sudden突然
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而當和平時代開始,所有的這些技術突然之間
15:23
available可得到 for the civilian平民 market市場.
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都可以被民間市場所利用了。
15:25
Many許多 of you might威力 know that the Potato土豆 Chip芯片 Chair椅子
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在場很多人大概都聽過馬鈴薯片座椅,
15:28
by Charles查爾斯 and Ray射線 Eames埃姆斯 comes exactly究竟 from that kind of instance:
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由 Charles 和 Ray Eames 設計的,這是其中一個例子。
15:32
fiberglass玻璃纖維 was available可得到 for civilian平民 use all of a sudden突然.
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玻璃纖維也突然能在民間廣泛使用。
15:35
I think that this is a strange奇怪 moment時刻.
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我想這是一個奇怪的時刻。
15:38
The rhythm韻律 of the sinusoids血竇 has changed tremendously異常,
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正弦曲線的週期性發生了巨大的變化,
15:40
just like the rhythm韻律 of our life in the past過去 25 years年份,
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就如同我們的生活節奏在過去 25 年的巨變一般。
15:44
so I'm not sure anymore what the wavelength波長 is.
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因此我不再確信波長有多長。
15:47
But it surely一定 is a very important重要 moment時刻 for design設計,
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但這實在是設計領域一個非常重要的時刻。
15:51
because not only is the technology技術 proceeding訴訟, not only is computing計算
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不僅是科技發展,像電腦技術
15:55
technology技術 making製造 open-source開源 possible可能 also in the world世界 of design設計,
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使「開源」在設計界中成為可能,
16:00
but also the idea理念 of sustainability可持續性 --
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更包含永續發展的理念 ——
16:02
which哪一個 is not only sustainability可持續性 from the viewpoint觀點 of COCO2 emissions排放 and footprint腳印,
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不僅是從碳足跡的觀點出發的永續性,
16:08
but also sustainability可持續性 of human人的 interrelationships相互關係 --
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還有人類相互關係的永續性。
16:11
is very much part部分 of the work of so many許多 designers設計師.
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這已成為現在很多設計師工作的一部分。
16:14
And that's why designers設計師, more and more, are working加工 on behaviors行為
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這也是為何設計師們越來越關注由設計引致的行為改變,
16:17
rather than on objects對象.
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而非單純看物品本身。
16:18
Especially特別 the good ones那些, not all of them.
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特別是優秀的設計師,雖然不是個個都如此。
16:21
I wanted to show顯示 you, for instance, the work of Mathieu馬蒂厄 LehanneurLehanneur,
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我想讓你們看看 Mathieu Lehanneur 的作品,
16:25
which哪一個 is quite相當 fantastic奇妙.
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它非常奇特。
16:26
He's another另一個 young年輕 designer設計師 from France法國 who's誰是 working加工 --
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他是另一位來自法國的年輕設計師,
16:29
and at this point he's working加工, also, with pharmaceutical製藥 companies公司 --
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他現在和製藥公司合作,
16:31
on new ways方法 to engage從事 patients耐心, especially特別 children孩子,
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設計新的方法讓病人們,特別是兒童,
16:35
in taking服用 their medicines藥品 with constancy恆常 and with certainty肯定.
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能持續並定時服藥。
16:39
For instance, this is a beautiful美麗 container容器 for asthma哮喘 medicine醫學
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舉例來說吧,這是一個裝哮喘藥的漂亮瓶子,
16:43
that kind of inflates膨脹 itself本身 when it's time for you to take the medicine醫學,
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到該服藥的時候,它就會自動地膨脹開來。
16:46
so the child兒童 has to go -- pffffpffff! -- to release發布 and relieve緩解 the container容器 itself本身.
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這樣孩子就會去打開藥瓶,同時讓它消氣。
16:51
And this other medicine醫學 is something that you can draw on your skin皮膚,
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而另外這種藥,可以讓你在皮膚上塗鴉。
16:54
so intradermal皮內 delivery交貨 enables使 you to joyfully欣然 be involved參與
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透過皮膚接觸的服用方式會讓你愉悅地投入到
16:59
in this particular特定 kind of delivery交貨.
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這種特別的服藥過程中。
17:01
Similarly同樣, there's the work of people like Marti馬蒂 GuixeGuixe that tries嘗試 to involve涉及
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相似地,例如 Marti Guixe,有很多設計品試圖讓你參與其中,
17:07
you in a way that is really about making製造 everything pass通過 through通過 your mouth
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方法就是讓所有的東西都要透過你的口腔。
17:12
so that you learn學習 from your mistakes錯誤 or from your taste味道, orally口頭.
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因此你可以通過口服嘗到犯錯的滋味。
17:19
The next下一個 show顯示 that I'm going to work on --
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我要做的下一個展覽主題,
17:21
and I've been bugging竊聽 a lot of you about this here --
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我剛剛一直提到的
17:24
is about the relationship關係 between之間 design設計 and science科學.
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是設計和科學間的關係。
17:26
I'm trying to find not the metaphors隱喻, but, rather, the points in common共同 --
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我試圖尋找的並非象徵,而是共同點:
17:30
the common共同 gripes腸絞痛, the common共同 issues問題, the common共同 preoccupations當務之急 --
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共同的抱怨、共同的問題、共同的關注。
17:34
and I think that it will enable啟用 us to go a little further進一步 in this idea理念 of design設計
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而我認為這一點能讓我們在設計理念上走得更長遠,
17:41
as an instruction指令, as a direction方向 rather than a prescription處方 of form形成.
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讓設計成為一種啟發,一種方向,而非制式指令。
17:46
And I am hoping希望 that many許多 of you will respond響應 to this.
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同時我也希望你們都能發表回應。
17:50
I've sent發送 an email電子郵件 already已經 to quite相當 a few少數 of you.
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我已經向你們其中一些人發了信。
17:53
But design設計 and science科學 and the possibility可能性 of visualizing可視化 different不同 scales,
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我們可以形象不同的層面以展現「設計與科學」的魅力。
17:57
and therefore因此, really work at the scale規模 of the very small
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因此,這需要從小事開始,
18:01
to make it very big and very meaningful富有意義的.
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才能做出偉大且有意義的事情。
18:03
Thank you. (Applause掌聲)
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謝謝!
Translated by Valter Wei
Reviewed by Adrienne Lin

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ABOUT THE SPEAKER
Paola Antonelli - Design curator
Paola Antonelli is on a mission to introduce -- and explain -- design to the world. With her shows at New York's Museum of Modern Art, she celebrates design's presence in every part of life.

Why you should listen

Since she stepped back from practicing architecture in order to focus on writing about design, teaching and curating gallery exhibitions, Italian native Paola Antonelli has become a force to be reckoned with in the design world. Working at the Museum of Modern Art in New York since 1994, she is senior curator of the gallery's Architecture and Design department and, as of 2012, the museum's first ever director of research and development. Antonelli has worked on shows such as "Humble Masterpieces," which celebrated traditionally unheralded design icons such as the paperclip; "Design and the Elastic Mind," considering the relationship of design and technology, and "Talk to Me ," which looked at design and the communication of people and objects.

Ever mindful that the majority of visitors to MOMA are attracted by artists such as Picasso and Matisse, Antonelli works to ensure that if they do stumble across a design-related show, they'll be both entertained and enlightened. In 2012, she led a move to acquire 14 video games for the museum's permanent collection.

More profile about the speaker
Paola Antonelli | Speaker | TED.com