ABOUT THE SPEAKER
Sally Kohn - Political pundit
Sally Kohn searches for common ground among political foes by focusing on the compassion and humanity in everyone.

Why you should listen

Sally Kohn has a powerful vision for a more united United States. She's a columnist and a political commentator for CNN, and she is working on a book about hate that will be published in the spring of 2018. As a former contributor to Fox News, this progressive lesbian sparred with some of the most conservative minds on television and has sifted through hundreds of letters of hate mail a day. But she deeply believes in finding our common humanity, political differences aside. Before we can achieve political correctness, we must first establish emotional correctness — and this will ignite conversations that lead to real change.

Kohn has appeared on Fox, MSNBC and CNN and has written for The Daily Beast, Salon, The Atlantic and TIME Magazine.

More profile about the speaker
Sally Kohn | Speaker | TED.com
TED@NYC

Sally Kohn: Don't like clickbait? Don't click

莎莉.柯恩: 不喜歡點擊誘餌嗎?那就不要隨意點擊你的滑鼠

Filmed:
1,482,015 views

你認不認為很多線上新聞網站,內容已經偏離報告新聞這個主題很遠,變成是公然地煽動憤怒不平的情緒(以獲得網頁點閱率)?新聞分析專家莎莉.柯恩建議我們,不要浪費時間和金錢在那些看起來會使你抓狂的新聞媒體,取而代之的是,將你寶貴的點擊用在你真正信任的新聞網站上。
- Political pundit
Sally Kohn searches for common ground among political foes by focusing on the compassion and humanity in everyone. Full bio

Double-click the English transcript below to play the video.

00:12
So recently最近,
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最近,
00:14
some white白色 guys and some black黑色 women婦女
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有些白人男性和黑人女性
00:17
swapped Twitter推特 avatars替身, or pictures圖片 online線上.
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互相交換推特的大頭貼或照片。
00:19
They didn't change更改 their content內容,
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但沒交換個人訊息,
00:21
they kept不停 tweeting啁啾 the same相同 as usual通常,
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他們跟平時一樣繼續推文,
00:22
but suddenly突然, the white白色 guys noticed注意到
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突然間,白人男性注意到
00:25
they were getting得到 called the n-word字頭 all the time
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他們不斷收到輕蔑黑人的訊息,
00:27
and they were getting得到 the worst最差 kind of online線上 abuse濫用,
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遭受到嚴重的網路霸凌,
00:30
whereas the black黑色 women婦女 all of a sudden突然
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反之,黑人女性突然間
00:32
noticed注意到 things got a lot more pleasant愉快 for them.
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在推訊上收到更多友善的回應。
00:35
Now, if you're my five-year-old五十歲,
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假設你現在5歲,
00:37
your Internet互聯網 consists mostly大多 of puppies小狗 and fairies仙女
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你上網搜尋的內容,
通常是小狗以及仙女
00:41
and occasionally偶爾 fairies仙女 riding騎術 puppies小狗.
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或許是仙女騎著小狗。
00:43
That's a thing. Google谷歌 it.
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對於感興趣的事,上Google搜尋就對了。
00:46
But the rest休息 of us know that the Internet互聯網
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我們知道網際網路
00:48
can be a really ugly醜陋 place地點.
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是一個極醜陋的地方。
00:51
I'm not talking about the kind of colorful華美 debates辯論
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我不是為了健全民主而產生的
00:54
that I think are healthy健康 for our democracy民主.
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生動活潑的辯論。
00:56
I'm talking about nasty討厭 personal個人 attacks攻擊.
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我談的是惡意的人身攻擊。
00:59
Maybe it's happened發生 to you, but it's at least最小
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或許曾經發生在你身上,
01:01
twice兩次 as likely容易 to happen發生, and be worse更差,
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但是發生的機率將會是兩倍,也許更糟,
01:04
if you're a woman女人, a person of color顏色, or gay同性戀者,
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如果你是個女性,或是有色人種,
亦或是同性戀者,
01:06
or more than one at the same相同 time.
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或同時擁有上述一個以上的身份。
01:08
In fact事實, just as I was writing寫作 this talk,
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事實上,當我正在寫這份講稿的時候,
01:11
I found發現 a Twitter推特 account帳戶 called @SallyKohnSucksSallyKohnSucks.
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我發現在推特上,
有個帳號@SallyKohnSucks。
01:16
The bio生物 says that I'm a
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說我是一個
01:19
"man-hater人為仇敵 and a bull公牛 dyke堤防 and the only
thing I've ever accomplished完成 with my career事業
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討厭男人的人及女同性戀者,
我的職業生涯只完成了一件事,
01:22
is spreading傳播 my perverse sexuality性慾."
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廣而告之我是一個性取向反常的人。
01:25
Which哪一個, incidentally順便, is only a third第三 correct正確.
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順帶一提,他只說對三分之一。
01:27
I mean, lies! (Laughter笑聲)
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真是胡說八道!(笑聲)
01:33
But seriously認真地, we all say we hate討厭 this crap擲骰子.
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老實說,我們都不喜歡這種廢話,
01:35
The question is whether是否 you're willing願意 to make
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問題是:你是否願意
01:36
a personal個人 sacrifice犧牲 to change更改 it.
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犠牲個人權益去改變它。
01:40
I don't mean giving up the Internet互聯網.
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我不是說非得拒絕上網不可。
01:41
I mean changing改變 the way you click點擊,
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而是要改變點擊滑鼠的習慣,
01:44
because clicking點擊 is a public上市 act法案.
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因為點擊這個動作是公眾行為。
01:47
It's no longer the case案件
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不再是
01:48
that a few少數 powerful強大 elites精英 control控制 all the media媒體
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讓少數權利分子控制所有媒體
01:51
and the rest休息 of us are just passive被動 receivers接收器.
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而我們只是被動的接受者。
01:53
Increasingly日益, we're all the media媒體.
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隨著網路普及化,我們都是傳播媒介。
01:56
I used to think, oh, okay, I get dressed連衣裙的 up,
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我常常想,好吧,我盛裝打扮,
01:59
I put on a lot of makeup化妝,
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我化妝,
02:01
I go on television電視, I talk about the news新聞.
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然後上電視談論新聞時事。
02:03
That is a public上市 act法案 of making製造 media媒體.
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這是一種傳播新聞的公眾行為。
02:06
And then I go home and I browse瀏覽 the web捲筒紙
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回家後打開瀏覽器
02:08
and I'm reading Twitter推特,
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我上推特閱讀訊息,
02:09
and that's a private私人的 act法案 of consuming消費 media媒體.
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這是消費性媒體的私人行為。
02:11
I mean, of course課程 it is. I'm in my pajamas睡衣.
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穿上睡衣睡褲上網,
你會認為那是個人行為。
02:14
Wrong錯誤.
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大錯特錯。
02:16
Everything we blog博客, everything we Tweet鳴叫,
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寫部落格,上推特推文,
02:18
and everything we click點擊
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上網瀏覽點擊滑鼠
02:21
is a public上市 act法案 of making製造 media媒體.
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這些都是傳播媒介的公眾行為。
02:24
We are the new editors編者.
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我們是新手撰文者。
02:26
We decide決定 what gets得到 attention注意
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我們會去關注那些
02:28
based基於 on what we give our attention注意 to.
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會吸引我們注意的事。
02:31
That's how the media媒體 works作品 now.
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這是媒體操作的方式。
02:32
There's all these hidden algorithms算法 that decide決定
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有一個隱藏的規則,那就是你的點擊,
02:34
what you see more of and what we all see more of
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會決定你更加關注什麼樣的訊息,
02:37
based基於 on what you click點擊 on,
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及我們更會去瀏覽何種訊息。
02:38
and that in turn shapes形狀 our whole整個 culture文化.
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這逐漸形成我們的上網文化。
02:42
Over three out of five Americans美國人 think we have
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有五分之三以上的美國人認為
02:44
a major重大的 incivility非禮 problem問題 in our country國家 right now,
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現今,國人無禮行為很嚴重,
02:48
but I'm going to guess猜測 that at least最小 three out of five
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但是,我猜至少五分之三的美國人
02:50
Americans美國人 are clicking點擊 on the same相同 insult-oriented侮辱為本,
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上了那些會激怒他人的網站,
02:54
rumor-mongering造謠 trash垃圾 that feeds供稿
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製造謠言,以滿足私慾,
02:56
the nastiest最令人困擾 impulses衝動 in our society社會.
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一時衝動的歹念充斥我們的社會。
02:59
In an increasingly日益 noisy嘈雜 media媒體 landscape景觀,
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在越來越多惡意中傷他人的媒體環境,
03:03
the incentive激勵 is to make more noise噪聲 to be heard聽說,
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有更多的動機去製造話題,
03:07
and that tyranny暴政 of the loud
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專橫無禮的行為浪聲越大
03:10
encourages鼓勵 the tyranny暴政 of the nasty討厭.
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又更加助長專橫無禮的情況。
03:13
It does not have to be that way.
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何必要這樣做呢,
03:16
It does not.
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真的不需要。
03:17
We can change更改 the incentive激勵.
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我們能夠改變動機。
03:20
For starters首發, there are two things we can all do.
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我們可以一起做二件事
03:22
First, don't just stand by the sidelines場邊
when you see someone有人 getting得到 hurt傷害.
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第一是:當你看到他人受到傷害,
不要袖手旁觀。
03:26
If someone有人 is being存在 abused濫用 online線上, do something.
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如果有人受到網路霸凌,
一定要有所作為,
03:30
Be a hero英雄. This is your chance機會.
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那是你成為英雄的機會。
03:32
Speak說話 up. Speak說話 out. Be a good person.
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大聲說出心中的話,
使自己成為一個好人。
03:34
Drown out the negative with the positive.
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以正面的心態,將負面的心態逐出網路。
03:36
And second第二, we've我們已經 got to stop clicking點擊
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第二:我們要停止點擊滑鼠,
03:40
on the lowest-common-denominator最低公分母, bottom-feeding底部饋送
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尤其是大多數人都在瀏覽的網頁訊息,
03:42
linkbait誘餌.
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以及令人不恥的點擊誘餌,
03:43
If you don't like the 24/7 all Kardashian卡戴珊
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如果你不喜歡全天候
03:47
all the time programming程序設計,
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放送有關卡戴珊家族的新聞,
03:49
you've got to stop clicking點擊 on the stories故事
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你得要停止點擊
03:51
about Kim Kardashian'sKardashian的 sideboobsideboob.
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有關金·卡戴珊的側乳新聞。
03:55
I know you do it. (Applause掌聲)
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我知道你會這樣做(掌聲)
03:57
You too, apparently顯然地.
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顯然,你也看了。
03:59
I mean, really, same相同 example:
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我來給你舉個類似的例子,
04:00
if you don't like politicians政治家 calling調用 each other names,
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如果你不喜歡政治人物相互叫駡,
04:03
stop clicking點擊 on the stories故事
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那就不要點擊
04:05
about what one guy in one party派對 called
the other guy in the other party派對.
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有關一政黨的政治人物
叫駡另一政黨政治人物的新聞。
04:08
Clicking點擊 on a train培養 wreck破壞 just pours盆滿缽滿 gasoline汽油 on it.
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這時點擊它,有如火上加油。
04:10
It makes品牌 it worse更差, the fire spreads利差.
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只會使情況更糟,怒火燒得更旺。
04:12
Our whole整個 culture文化 gets得到 burned.
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我們的文化也跟著被燒毀。
04:16
If what gets得到 the most clicks點擊 wins,
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如果有什麼事,要以點擊率論輸贏,
04:20
then we have to start開始 shaping成型 the world世界 we want
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那就是,我們要開始要用點擊的力量
04:22
with our clicks點擊,
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去塑造我們想要的世界,
04:24
because clicking點擊 is a public上市 act法案.
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因為點擊這個動作是公眾行為。
04:28
So click點擊 responsibly負責任. Thank you.
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所以要點擊滑鼠以前,請三思。
謝謝各位。
04:31
(Applause掌聲)
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(掌聲)
Translated by Yamei Huang
Reviewed by Zhiting Chen

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ABOUT THE SPEAKER
Sally Kohn - Political pundit
Sally Kohn searches for common ground among political foes by focusing on the compassion and humanity in everyone.

Why you should listen

Sally Kohn has a powerful vision for a more united United States. She's a columnist and a political commentator for CNN, and she is working on a book about hate that will be published in the spring of 2018. As a former contributor to Fox News, this progressive lesbian sparred with some of the most conservative minds on television and has sifted through hundreds of letters of hate mail a day. But she deeply believes in finding our common humanity, political differences aside. Before we can achieve political correctness, we must first establish emotional correctness — and this will ignite conversations that lead to real change.

Kohn has appeared on Fox, MSNBC and CNN and has written for The Daily Beast, Salon, The Atlantic and TIME Magazine.

More profile about the speaker
Sally Kohn | Speaker | TED.com