TEDGlobal 2007
Hector Ruiz: The thinking behind 50x15
維克多路易玆談網路連接世界
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維克多路易玆，AMD的總裁兼總經理，要讓每個人都能上網。在這段談話裏，他分享他的非凡個人故事，描述AMD的50到15提議，要在2015年前，讓世界百分之五十的人能夠聯網。
Hector Ruiz - CEO
The executive chairman of AMD, Hector Ruiz is devoted to his company's 50x15 initiative, which seeks to give 50 percent of the world's population access to the internet by 2015. Full bio
The executive chairman of AMD, Hector Ruiz is devoted to his company's 50x15 initiative, which seeks to give 50 percent of the world's population access to the internet by 2015. Full bio
Double-click the English transcript below to play the video.
00:18
You know, one of the things that I'd like to say upfront is that
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首先，我想要向大家說的是
00:22
I'm really here by accident.
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我來這裡完全是偶然
00:25
And what I mean -- not at TED -- that I'm --
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我不是指來TED，我是指
00:28
at this point in my life, truly my set of circumstances
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在我人生的這個時點，我所經歷的
00:32
I would truly consider an accident.
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真可以當作是個偶然
00:35
But what I'd like to talk to you about today
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但我今天要向大家說的
00:36
is perhaps a way in which we could use technology
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是我們可以利用科技
00:41
to make those accidents happen often.
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使這些偶然經常發生
00:43
Because I really think, when I look back at how I actually ended up
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因爲我真的認爲，當我回顧我怎麽會來到這一步時
00:50
in this accident, technology played a big role in that.
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在這偶然裏，科技扮演了很重要的角色
00:54
So, what I'd like to do today is tell you a little bit about myself,
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所以我今天想做的就是和各位聊一下關於我的事
00:58
because I'd like to put in context what I'm going to tell you.
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因爲我想要大家先了解我等一下要說的背景
01:01
And I think you will see why the two greatest passions in my life today
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你們也就會了解爲什麽我今天生命中最熱衷的兩件事
01:07
are children and education.
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就是兒童和教育
01:10
And once I put that in context,
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我説明背景后
01:13
I'd like to tell you a little bit about technology:
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想告訴你們關於科技的一些小事
01:15
why I believe technology is a tremendous enabler;
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爲什麽我相信科技是一個巨大的推動力
01:17
a very powerful tool to help address some of these challenges.
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是一個對應這些挑戰的強而有力的工具，
01:23
Then, about the initiative that Chris mentioned,
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其次是關於克裏斯所提的倡議
01:25
that we decided to launch at AMD that we call 50x15.
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就是我們AMD打算推出的50到15
01:30
And then I'll come back to the beginning,
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然後我再回歸前面說的
01:32
and tell you a little bit more -- hopefully convince you --
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再多告訴你們一點，希望能說服你們
01:37
that I believe that in today's world,
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就是我相信在當下
01:38
it is really important for business leaders
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對商譠領袖非常重要的
01:41
not only to have an idea of what their business is all about,
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不只是要了解自己的生意
01:44
but to have a passion for something that is meaningful.
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更要有做些有意義的事的熱情
01:48
So, with that in mind, first of all let me tell you,
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記得這個后，先讓我告訴你們
01:51
I'm one of five children. I'm the oldest, the other four are women.
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我父母共有五個子女，我是長子，其他四人是女生
01:56
So I grew up in a family of women.
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所以我在女人堆中長大
01:58
I learned a lot about how to deal with that part of the world.
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我學到許多如何處理那個世界的方法
02:03
(Laughter)
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笑
02:05
And, as you can imagine, if you can picture this:
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如果你可以想象一個這樣的情景
02:10
I was born in a very small village in Mexico,
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我是在墨西哥的一個小鎮出生
02:12
in, unfortunately, very poor surroundings,
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不幸地，環境非常貧苦
02:16
and my parents did not have a college education.
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我父母親沒有念大學
02:18
But I was fortunate to be able to have one, and so were my four sisters.
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但我運氣好，可以念大學，我四個妹妹也可以
02:23
That kind of tells you a little bit of an idea of the emphasis
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這也可以讓你們了解
02:25
that my parents placed on education.
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我的父母是多麽的重視教育
02:28
My parents were fanatics about learning,
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我父母非常熱衷學習
02:30
and I'll come back to that a little bit later.
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關於這，我以後再來説
02:33
But one of the things that exposed me early to learning,
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但最早讓接觸學習的
02:37
and a tremendous curiosity that was instilled in me as a child,
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也在我幼小的心靈種下強大好奇心的
02:42
was through a technology which is on the screen -- is a Victrola.
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是透過銀幕上的這個科技，一個留聲機-維克多拉
02:47
My father found that in a junkyard,
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我父親在廢物堆中找到的
02:50
and was able to repair it and make it work. And somehow --
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他把它修好能用了
02:55
to this day, I frankly don't know how he was so aware
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其實直到今天，我還是不懂他那時怎麽對
02:57
of what was going on in the world -- but,
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世界上的事這麽了解
02:59
by inviting me to sit down with him when I was only a few years old,
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可是我六嵗時，他要我和他一起坐下
03:03
and playing records in this Victrola by Mozart, and he would tell me
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用這維克多拉留聲機播放莫札特的唱片，並告訴我
03:07
how Mozart was the most romantic of all the classic composers ever,
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莫札特是所有古典音樂作曲家裏，最羅曼蒂克的
03:12
and how Claire de Lune, which was one of his favorites,
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以及月光奏鳴曲是他最喜歡的曲子之一
03:14
was a real exposure to me to classical music.
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讓我真的接觸古典音樂
03:18
He explained to me about Johann Strauss, and how he created the waltzes
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他向我解釋史特勞斯以及他如何創作出
03:23
that became so famous in the world.
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世界聞名的華爾茲
03:25
And would tell me a little bit about history too,
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也告訴我一點歷史
03:27
when he'd play the 1812 Overture by Tchaikovsky
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當他用維克多拉留聲機播放柴可夫斯基的1812序曲時，
03:31
on this little Victrola, and he would tell me about Russia
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他會告訴我有關俄國
03:34
and all the things that were happening in Russia at those times
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和正在俄國發生的事情
03:37
and why this music,
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和爲什麽這樂曲
03:38
in some way, represented a little bit of that history.
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在某些方面，代表那時的歷史
03:42
And even as a child, he was able to instill in me a lot of curiosity.
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即使我還是個小孩，他也灌輸了我的許多好奇心。
03:46
And perhaps to you this product may not look like high tech,
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對各位來説，這產品也許不算是高科技
03:50
but if you can imagine the time when this occurred --
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但如果你能想象這是發生在
03:53
it was in the mid '40s -- this was really, in his view, a pretty piece of high tech.
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40年代--從他看來，這真算一個高科技產品
04:00
Well, one of the things that is really critical to try to
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還有，從這經驗中記取的
04:08
distill from that experience is that in addition to that,
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另外一件重要事，就是
04:12
people ask me and say, "Well,
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別人問我說
04:13
how did your parents treat you when you were a child?"
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你小時父母對你怎樣？
04:16
And I always said that they were really tough on me.
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我總是回答說他們對我非常嚴厲
04:19
And not tough in the sense that most people think of,
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並且不是大家所想象的嚴厲
04:21
where your parents yell at you or hit you or whatever.
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像父母罵你或打你之類
04:26
They were tough in the sense that, as I grew up,
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而是我長大時
04:28
both my mother and father would always say to me,
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我父親和母親都會對我說
04:32
it's really important that you always remember two things.
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你一定要記得兩件事情
04:35
First of all, when you go to bed at night,
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第一件就是當你晚上要上牀時
04:37
you've got to look back on the day and make sure that you felt
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一定要回想那天，確定你覺得
04:40
the day was a day which you contributed something, and
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那一天有付出些貢獻
04:44
that you did everything you could to do it the best way you could.
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你有盡全力做到最好
04:48
And the second thing they said: and we trust you,
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第二件事他們說的是：我們相信你
04:51
that no matter where you are or where you go,
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不論你在哪裏，或要去哪裏
04:53
you will always do the right thing.
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你一定會做正確的事
04:55
Now, I don't know how many of you have ever done that with your kids,
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我不知道你們有哪些人有對孩子們說這些
04:57
but if you do, please trust me,
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但如果你有，請相信我，
05:01
it's the most pressure you can put on a child, to say --
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這是你可以給孩子的最大的壓力
05:03
(Laughter)
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笑
05:04
-- we trust you that you will always do the right thing.
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我們相信你一定會做正確的事
05:07
When I was out with my friends drinking beer,
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當我和朋友出去和啤酒
05:09
I always was very aware of those words --
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我縂是想到這幾個字
05:11
(Laughter)
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笑
05:13
-- and very careful. One of the things that has happened with technology
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而且非常小心。科技引發的事之一
05:18
is that it can only be helpful if it is useful, of course,
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不必提，就是如果有用處，才會有用。
05:24
but it can only be helpful too if it's accessible,
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但是也只有能接觸到，才有用。
05:27
and it can only be helpful if it's affordable.
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也只有買得起，才有用
05:30
And in today's world, being useful, affordable and accessible
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然而在今天的世界，有用，買得起，買得到，
05:33
is not necessarily what happens
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並不見得會發生
05:36
in a lot of the technology that is done today.
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在今天的科技裏
05:38
So, one of our passions in our company,
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所以我們公司熱衷的事之一
05:41
and now one of my personal passions, is to be able to really work hard
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也是我個人熱衷的，就是能夠努力工作
05:44
at making the technology useful, accessible and affordable.
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使科技能夠有用，買得到，和買得起
05:49
And to me, that is very, very critical.
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對我來説，這是非常要緊的
05:52
Now, technology has changed a lot since the Victrola days.
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如今科技已從留聲機時代改變了許多
05:55
You know, we now have, of course, incredibly powerful computers.
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大家都知道，我們現在有功能非常強的電腦
06:00
A tremendous thing that people refer to as a killer app is called the Internet.
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人們稱爲致命應用的一個龐然大物，就是網路
06:03
Although frankly speaking, we don't believe the Internet is the killer app.
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雖然老實說，我們不相信網絡是致命應用
06:07
What we believe is that the Internet, frankly,
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我們相信網路其實
06:09
is a connection of people and ideas.
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是人和想法的連接
06:11
The Internet happens to be just the medium
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網路正好是個媒體
06:13
in which those people and ideas get connected.
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人們和想法在那裏相連
06:16
And the power of connecting people and ideas can be pretty awesome.
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連接人和想法的能力是很厲害的
06:19
And so, we believe that through all the changes that have occurred,
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所以我們相信透過所有發生的改變
06:24
that we're faced today with a tremendous opportunity.
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我們今日正面臨一個大好機會
06:26
If we can connect people and ideas more intensely -- and although
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如果我們能更密切的連接人和想法
06:33
you've seen a plethora and a myriad of products
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雖然你們已見過今天市面上，各式各樣的產品
06:36
that have come to the market today, the key to me is
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對我來説，關鍵是
06:41
how many of these products are able to provide people connectivity, in a useful way,
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這些產品當中，有哪些能夠讓人們連接得有用處
06:48
accessibility, in an easy manner,
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很容易的取得
06:52
and also affordability, that
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也能買得起
06:54
regardless of the economic status that a person could have,
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不論一個人的經濟狀況如何
06:58
that they could have the opportunity to afford this technology.
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他們都有機會取得這科技
07:01
So, when you look at that, we said, well, we would like to, then,
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這樣當你看到這一點，我們說，好，我們想要
07:05
enable that a little bit. We would like to create an initiative.
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再加強些，製造一個動力
07:08
And a couple of years ago at AMD,
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幾年前，在AMD
07:11
we came up with this idea of saying,
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我們提出一個想法，
07:13
what if we create this initiative we call 50x15,
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如果我們提出一個倡議叫做50乘15
07:16
where we are going to aim, that by the year 2015,
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我們目標是2015年時
07:20
half of the world will be connected to the Internet
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全世界一半都可以上網
07:23
so that people and ideas can get connected.
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人們和想法可以連接
07:25
We knew we couldn't do it by ourselves, and by no means
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我們知道只靠自己是不可能的
07:27
did we ever intend to imply that we at AMD could do it alone.
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也絕對沒有想暗示我們AMD可以獨自完成。
07:31
We always felt that this was something that could be done
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我們一直覺得這件事可以藉由
07:34
through partnerships with governments, industry,
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和政府，產業界，
07:37
educational institutions, a myriad of other companies and, frankly, even competitors.
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教育機構，以及其他各式各樣的公司，甚至與競爭對手合作
07:42
So, it is really a rather lofty initiative,
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所以説不定你們會覺得
07:47
if you want to think that way,
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這是一個蠻崇高的提議
07:48
but we felt that we had to put a real stake up in the years ahead,
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但我們覺得我們必須對未來下這賭注
07:52
that was bold enough and courageous enough
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要夠大膽和勇敢
07:55
that it would force us all to think of ways to do things differently.
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才會令我們全部想出一些不同的作法
07:58
And I'll come back to that in a minute, because I think
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我等一會兒再回來談這一點，因爲我認爲
08:00
the results so far have been remarkable,
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到目前爲止，成果已很驚人。
08:04
and I can only anticipate and get real excited about
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我只能很興奮的期待
08:07
what I think is going to happen in the next eight years,
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在到2015的未來八年，
08:10
while we get to the 2015 initiative.
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我們抵達2015唱議時，會發生什麽事
08:14
Where are we today?
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我們今天在哪裏？
08:15
That's year by year. This comes from our friends at Gapminder.com.
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這一年一年的比較，是從我們的朋友“提醒差距”的網站來的
08:20
Those of you who've never looked at their website,
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如果你從沒去過他們的網站
08:22
you should look at it. It's really impressive. And you can see
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你該去看看，真的很了不起。你可以看到
08:26
how the Internet penetration has changed over the years.
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近幾年來網路的普及情形
08:29
And so when we gave ourselves this scorecard to say
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所以我們給自己打分數時，可以說
08:32
well, where are we related to our goal towards 2015,
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看看我們達到2015的目標路上
08:36
the thing that becomes apparent is three pieces.
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很明顯的可以看到三件事
08:39
One is the Western world,
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一個是由西歐和美國所構成的
08:41
defined mostly by Western Europe and the United States,
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西方世界
08:44
has made an awful lot of progress.
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有飛快的進步
08:46
The connectivity in these parts of the world
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在這地區的聯結網
08:48
are really truly phenomenal and continue to increase.
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真是驚人，並繼續增加
08:51
As a matter of fact, we think reaching 100 percent is very doable,
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事實上我們認爲在2015年之前，
08:55
even before the 2015 timeframe. In other parts of emerging countries,
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都有能力達到百分之一百。在其他發展中的國家
09:01
such as India and China, the progress has been good --
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如印度和中國，進展也不錯
09:04
has been solid, has been good. But in places that are not as developed,
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蠻穩固，蠻不錯。但在沒那麽開發的地區裏
09:09
places like Africa, Latin America and other places in the world,
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像非洲，南美洲以及世界上其他地方
09:14
the progress has been rather slow. As a matter of fact,
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進展的很慢。其實
09:17
I was just recently visiting South Africa.
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我最近才訪問過南非
09:20
I had the opportunity to have a discussion with President Mbeki,
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有機會和姆貝基總統討論過
09:24
and one of the things that we talked about is, what is it
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我們談論的事情之一，就是
09:26
that's keeping this connectivity goal from moving ahead faster?
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到底有那些事不讓聯網目標更快達到？
09:30
And one of the reasons is, in South Africa,
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其中之一的答案就是在南非
09:33
it costs 100 dollars a month to have a broadband connectivity.
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一個月要一百美金才有寬頻上網
09:37
It is impossible, even in the United States, for that cost,
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這個價格，即時在美國也不可能
09:42
to be able to enable the connectivity that we're all trying to reach.
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達成我們想要的目標
09:45
So, we talked about ways in which perhaps one could partner
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因此我們討論要怎樣合作
09:49
to be able to bring the cost of this technology down.
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才能降低這科技的價格
09:52
So, when you look at this chart,
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所以當你們看到這表格，
09:53
you look at the very last -- it's a logarithmic chart on a horizontal scale --
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看最後一項，是平行的對數圖
09:56
you look at the very end:
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請看最後面
09:58
we've got quite a long way to go to get to the 2015 goal of 50 percent.
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我們距離在2015年達到百分之50的目標還有一段路
10:02
But we're excited in our company; we're motivated.
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但我們公司全員都很興奮，我們受到很大激勵
10:04
We really think it's a phenomenal driver of things,
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我們真的認爲這是一個驚人的推手
10:08
to force us to do things differently, and we look forward to being able to actually,
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迫使我們用不同方式做事，也期待能夠
10:13
working with so many partners around the world,
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和全世界這麽多的夥伴合作
10:15
to be able to reach that goal.
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來達到目標
10:18
Now, one of the things I'd like to explain [about] 50x15,
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現在我來解釋一下50到15的關鍵之一
10:22
which I think is really critical, is that it is not a charity.
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我覺得非常重要的，就是它不是慈善工作
10:27
It is actually a business venture.
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其實是生意上的投資
10:30
Let's take a small segment of this, of this unconnected world,
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我們來看這尚未聯網的世界的一小部分
10:35
and call it the education market.
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把它稱作教育市場
10:37
When you look at elementary-school children,
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你看看小學生
10:39
we have hundreds and hundreds of millions of children around the world
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全世界上千萬的小孩
10:43
that could benefit tremendously
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可以從能夠聯網
10:44
from being able to be connected to the Internet.
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而受惠無窮
10:47
Therefore, when we see that, we see an opportunity
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所以當我們看到這一點，我們看到有機會
10:50
to have a business that addresses the need of that segment.
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創造一個針對這部分需求的商機
10:55
And when we embarked in this initiative, from the very beginning
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我們提出這項提議時，從一開始就說得很清楚，
10:57
we said it very clearly: this is not a charity.
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這不是慈善事業。
11:01
This is really a business venture,
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而是一個投資創業
11:02
one that addresses a very challenging segment of the market.
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對應這市場裏很有挑戰性的部分。
11:06
Because what we have learned in the last three years
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因爲我們過去三年裏學到的。
11:07
is that this segment of the market, whether it's education
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就是在這部分的市場，不論是教育
11:11
or under-developed nations, either way, it's a segment that demands
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或是未開發國家，兩者都是要求
11:15
incredibly high quality, incredibly high reliability,
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難以置信的高品質，難以置信的高可靠度
11:19
tremendous low cost and access, and a lot of challenges
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極度的低成本和取得，以及非常多的挑戰。
11:24
that frankly, without actually doing it,
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實在說來，沒有真正做，
11:27
it would be very difficult to understand, and
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很難了解
11:29
I'll explain that in just a minute.
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我等一下會解釋這一點
11:32
It is an initiative that is focused on simple, accessible and human-centric solutions.
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這個提議的焦點在簡單，取得，和人本的解決方法。
11:36
What we mean by that is,
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我們的意思是
11:38
you know, frankly, the PC was invented in 1980, roughly speaking
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大家都知道，電腦大概是1980年左右發明的。
11:42
more or less, and for 20-odd years, it hasn't changed.
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這二十多年來，沒有改變
11:47
It is still, in most places, a gray or black box, and it looks the same.
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在很多地方看來一樣，還是一個黑色或灰色的盒子
11:52
And frankly -- and I know that sometimes I offend some of my customers
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老實說，有時當我這麽說，得罪了一些客人
11:56
when I say this, but I truly mean it --
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但我真的是這意思。
11:58
if you could take the name of the computer off the top of it,
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如果你把電腦上面的牌子去掉
12:02
it would be very difficult to judge who made it,
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很難断定是誰做的。
12:04
because they're all highly commoditized but they're all different.
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因爲它們都高度商品化，但又都不一樣
12:08
So, there has not been a human-centric approach
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所以到目前為止，還沒有以人爲中心的做法。
12:10
to addressing this segment of the market,
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來處理這方面的市場
12:12
so we really believe it is critical to think of it.
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所以我們任為考慮到這點非常重要
12:15
It reminded me a lot of the talk we heard this morning, about this
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也提醒我今天早上我們聼到的
12:19
operating room machinery that was designed specifically for Africa.
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這個特別為非洲做的手術室機器
12:24
We're talking about something very similar here.
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和我們在這裡說的一樣
12:27
And it has to be based on a geo-sensitive approach.
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必須以關注地理位置為基礎
12:29
What I mean by that is that in some parts of the world,
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我的意思是世界上有些地方
12:32
the government plays a key role in the development of technology.
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的政府對科技發展有扮演很關鍵的腳色。
12:35
In other parts, it doesn't.
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有些地方則沒有
12:36
In other parts of the world, you have an infrastructure
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世界上有些地方有基礎設施
12:39
that allows for manufacturing to take place.
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可以發展生産
12:42
In other parts, it doesn't. And then we have to be sensitive
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有些地方則沒有，我們必須敏感些
12:45
about how this technology can be developed
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注意要怎樣開發這些技術
12:48
and put into action in those regions.
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能在這些地區實用
12:50
And the last piece, which is really important --
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最後非常重要的一點
12:53
and this is an opinion that we have, not shared by many,
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是還沒有獲得許多人支持的意見
12:57
this is one where we seem to stand alone, on this one --
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好像只有是我們自己在主張的
13:00
is that we really believe that the greatest success of this initiative
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就是我們真的相信這提案要能成功
13:03
can come by fostering local, integrated, end-to-end ecosystems.
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必須將從頭到尾的生態環境融入當地。
13:08
What I mean by that, and let me use this example,
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我的意思是，舉個例
13:10
the country of South Africa, because I was just there,
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南非這國家，因爲我曾到過。
13:13
therefore I'm a little bit familiar with some of the challenges they have.
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所以我稍微了解他們所面臨的一些挑戰
13:17
It's a country of 45 million people. It's an economy that's emerging.
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這國家有四千五百萬人，是新興經濟
13:21
It's beginning to grow tremendously.
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開始急速發展
13:23
They have an objective to lowering the cost of connectivity.
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他們有一降低聯網的成本的目標
13:26
They have a computer company that makes computers in South Africa.
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他們有一家電腦公司在南非生産電腦
13:29
They're developing a software-training environment in their universities.
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他們在大學推廣展軟件訓練的環境
13:33
What a place, what an ideal place
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真是好地方，好理想的地方
13:35
to create an ecosystem that could build the hardware and the software
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能創造這生態環境來製造硬件和軟件
13:38
needed for their schools. And to my surprise, I learned in South Africa
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給需要的學校。我很驚訝的在南非發現
13:42
they have 18 dialects, I always thought they only had two --
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他們有十八种方言，我一直以爲只有倆种
13:45
English and Afrikaans -- but it turns out they have 18 dialects.
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英語和非洲語，原來他們有18种
13:49
And to be able to meet the needs of this rather complex educational system,
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要能滿足這種蠻複雜的教育系統
13:55
it could only be done from inside.
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只有内部的人才能做到
13:59
I don't think this segment of the market can be addressed
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我不認爲這樣的市場
14:02
by companies parachuting from another place of the world,
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是外地空降來的公司可以搞定的
14:06
and just dumping product and selling into the markets.
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只是丟下產品就可以賣到市場裏
14:08
So, we believe that in those regions of the world
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所以我們相信在世界上這樣的地區
14:11
where the population is large,
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有衆多人口
14:12
and there's an infrastructure that can provide it,
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有能應對的基礎設施
14:15
that a local, integrated, end-to-end system
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能從頭到尾的融入當地系統
14:17
is really critical for its success.
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是真正能成功的關鍵
14:20
This is a picture of a classroom that we outfitted with computers
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這裡是一張我們幫忙裝了電腦的教室圖片
14:24
in Mexico, in my home country.
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在墨西哥，我的故鄉
14:27
This particular classroom happens to be in the state of Michoacan.
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這張照片剛好是在米成坎這一州裏
14:30
Those of you that might be familiar with Mexico --
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如果各位有對墨西哥熟係的，
14:32
Michoacan is a very colorful state.
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米成坎是很色彩繽紛的一州
14:34
Children dress with very colorful, colorful clothes,
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小孩都穿五顔六色的衣服
14:38
and it is incredible to see the power that this has in the hands of kids,
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看到這電腦在小孩手中的影響真是難以置信
14:44
in a computer. And I have to tell you that it's
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我必須告訴大家
14:49
so easy to appreciate the impact that access to technology
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我們非常容易就可看到能獲得科技
14:52
and connectivity can have in the lives and education of these kids.
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和聯網，帶蓋這些孩子生活與教育的影響
14:58
We just recently opened a learning laboratory in a school
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我們最近在南非的西角
15:01
in the West Cape in South Africa,
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的一間學校開了一個學習實驗室
15:05
in a school that's called Nelson Mandela School,
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叫做納爾遜·曼德拉的學校
15:08
and when you see the faces and activities of these children
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當你看到這些小孩能夠接觸到電腦時
15:14
being able to access computers, it's just phenomenal.
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的面孔和活動，真是無比感動
15:16
And recently, they've written us letters,
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最近他們寫了信給我們
15:19
telling us how excited they are about the impact
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告訴我們，他們對這衝擊是多麽的興奮，
15:21
that this has had on their lives, on their educational dreams,
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多麽影響他們的生活，求學夢想
15:26
on their capabilities, and it's just phenomenal.
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他們的可能性，真是太壯觀了
15:28
We have now deployed 30 different technologists
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我們現在在18個國家裏，
15:32
in 18 different countries, and we have been able
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推出了30幾種不同的科技，我們也能夠
15:33
to connect millions of people in an effort to continue to learn
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讓幾百萬的人聯網，試著去學習
15:37
what this particular segment of the market needs and demands.
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這個特殊市場的需求
15:40
And I have to tell you that although
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我必須告訴各位
15:42
millions doesn't sound like a lot
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雖然幾百萬不算很多
15:43
in terms of the billions that need to be connected,
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因爲有上億的人等著上網
15:46
it's a start. And we are learning a lot.
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但這是開始，我們學到了許多
15:49
And we're learning a tremendous amount about
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我們學到了許多
15:51
what we believe this segment needs to be able to be effective.
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我們相信這一地區需要有效果
15:54
One example of this has been the One Laptop per Child.
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擧一個例子，就是每個孩子一個手提電腦
15:57
Some of you are familiar with this.
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你們有些人熟係這個議題
15:58
This is a partnership between MIT and a group of companies --
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這是麻省理工學院和一些公司
16:02
Google is involved, Red Hat -- and AMD is a key player.
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包括谷歌，紅帽，AMD是主要參與者
16:05
The electronics behind the One Laptop per Child
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一孩一電腦的電子產品
16:08
are based on AMD technology; it's a microprocessor.
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是以AMD的微處理器做基礎的
16:11
But to give you an idea how creative this group of people can be,
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讓你看看這些人多么有創意
16:15
one of the objectives of the One Laptop per Child
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一孩一電腦的目標之一，
16:17
is to be able to achieve a 10-hour battery life.
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就是能達到電池有十小時的壽命
16:19
Because it was felt that a school day
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因爲一個學童
16:21
would last at least eight hours, and
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至少要用到八個小時
16:24
you wanted the child to have the ability to use the laptop
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你希望小孩能夠
16:27
for at least one full day without having to recharge it.
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至少用一整天而不必充電
16:31
The engineers have done a phenomenal amount of innovation on this part,
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工程師在這方面做出了驚人的革新
16:33
and battery life on this product is now 15 hours --
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現在這產品上的電池壽命有十五個小時
16:37
just through a lot of innovative work people have done
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透過許多人的創新工作
16:39
because they're passionate and motivated to be able to do this.
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因爲他們對能做這事都很受激發和熱情。
16:43
We expect this to be deployed towards the end of this year,
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我們期待年底會推出
16:45
and we're very excited at the opportunities that this is going to offer
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我們也對這能給教育界貢獻
16:48
in the field of education.
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的機會感到興奮
16:50
It's a highly focused product aimed at strictly the education market,
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這是只針對教育市場，非常專一的產品，
16:56
not only in the developing countries, but actually
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不只在開發中國家，而實際上
16:59
in the developed regions as well, because
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在已開發國家也一樣，因爲
17:02
there are parts of the United States where this can have
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美國有些地區也會受到
17:04
also a huge impact on the ability to make education more fun and more efficient.
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能使教育更有趣更有效的衝擊
17:09
We also have partnered with TED
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我們在這项目裡，也與TED合作
17:11
in this project, with Architecture for Humanity,
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和人性工程協會
17:13
and along with the TED Prize winner Cameron Sinclair,
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以及和TED獎得主卡邁隆，新客雷
17:16
we're having a contest that we have issued to the architectural community
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我們正有一項和建築界提出的競賽
17:20
to come up with the best design for a computer lab for an emerging region.
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看誰能為新開發地區的電腦做出最好的設計
17:25
And we're really thrilled about the opportunity to be part of this,
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我們對能有機會參與非常興奮
17:29
and can't wait to see what comes out of this exciting, exciting activity.
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恨不得馬上看到這精彩，精彩的活動會有怎樣的結果
17:34
Let me come back to the beginning,
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讓我回到前面
17:36
to end this presentation.
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來結束我這段介紹
17:39
I'll tell you that one of the things
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我告訴大家這些事裏
17:41
that I feel is really critical for us in industry, in business,
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我覺得對我們產業，商業很重要的
17:44
is to be able to be passionate about solving these problems.
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就是要有解決這些問題的熱心
17:48
I don't think it's enough to be able to put them on a spreadsheet,
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我不認爲把他們放在報表裏就夠了
17:51
and look at numbers and say, yes, that's a good business.
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看一下數字，說，生意不錯
17:54
I really believe that you have to have a passion for it.
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我真的相信如果你有熱心
17:57
And one of the things that I learned, too, from my parents --
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我從合夥人學來的一件事
17:59
and I'll give you a little anecdote -- especially from my father.
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先告訴你們一個從我父親聼來的轶事，
18:03
And it took me a while to understand it,
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我隔了許久才了解
18:05
but he said to me, when I went to college, he said,
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我去上大學時，他對我說
18:07
"You're the first person in the family to go to college.
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你是我們家裏第一個去念大學的
18:09
And it's really important you understand
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你一定要了解
18:12
that for civilization to make progress,
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要使文明進步
18:14
each generation has to do better than the last one.
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每一世代都必須比前一代做的更好
18:18
And therefore, this is your opportunity to do better than my generation."
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因此，這是你做得比我這一代更好的幾會
18:22
Frankly, I don't know that I really understood what he told me at the time.
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老實說，他跟我說時，我不知道自己是不是真懂他說的
18:26
I was eager to go off to college, and go find girls, and study,
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我急著去念大學，去找女孩子和念書
18:30
and girls, and study, but then I finished college and I fell in love.
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然後我念完大學
18:37
I graduated. I decided to get married.
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我畢業了，我決定要結婚
18:40
And on my wedding day, my father came to me again and said, "You know,
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在我婚禮上，我父親來看我，說，你知道
18:43
I'm going to remind you again, that each generation
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我要再次提醒你，每一世代
18:46
has to do better than the last one.
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都必須比前一代做的更好
18:48
You have to be a better husband than I was,
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你要做個比我更好的丈夫
18:50
because that's how you make progress." And now he began to make sense.
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因爲這樣你才會進步。他說的話開始對我有意義
18:54
Because I knew what a great husband he was,
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因爲我知道他是多麽偉大的丈夫
18:56
and now he was once again beginning to put pressure on me,
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他又開始對我施壓力
19:00
like he did when I was a little kid. And then a few years later, I had a child,
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就像我小時候一樣，幾年后我有了小孩
19:04
my first child, and again, my father comes
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我的第一個小孩，我父親來到
19:08
to the hospital, and we're looking at the glass,
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醫院，我們看著玻璃
19:11
and see all the children on the other side, and he said,
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看著另外一邊的小孩，他說
19:14
"I've got to remind you again, that for each generation to do better,
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我要提醒你，要每一個世代更好
19:18
you're going to have to be a better father than I was."
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你一定要做個比我還好的父親
19:21
That's when it dawned on me the tremendous challenge
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那時我才驚覺他給我的這個
19:24
that he was placing on me, because he was a great father.
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巨大挑戰，因爲他是一個偉大的父親
19:27
But the key is that he instilled in me a passion
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但重點是他給我灌输了熱情
19:30
to really get up every day in the morning and want to do better,
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讓我每天早上起來，要做的更好
19:35
to really get up and think that my role in life
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讓我真的起來，想到我在生命裏的腳色
19:38
is not just to be the CEO of a Fortune 500 company.
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不是做一個財星五百大的公司總裁
19:41
It's got to be that someday I can look back,
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而是有那麽一天，我可以回顧
19:43
and this place is truly better through some small contribution
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經由我們每一位的小小的貢獻，
19:47
that perhaps each of us could make.
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這地方真是更好了
19:49
Thank you very much.
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謝謝各位
19:51
(Applause)
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拍手
ABOUT THE SPEAKER
Hector Ruiz - CEOThe executive chairman of AMD, Hector Ruiz is devoted to his company's 50x15 initiative, which seeks to give 50 percent of the world's population access to the internet by 2015.
Why you should listen
Hector Ruiz is executive chairman of Advanced Micro Devices, Inc. Born in Piedras Negras, Mexico, Dr. Ruiz is passionate about the role of technology in education and empowering the underprivileged. At the 2004 World Economic Forum in Davos, he announced AMD's 50x15 Initiative, a commitment to provide 50 percent of the world's population with basic Internet access by the year 2015.
Ruiz contends that his company's 50x15 initiative is "not only possible; it is perhaps the most important transformational event we will experience in our lifetime."
Hector Ruiz | Speaker | TED.com