EG 2007
Caleb Chung: Playtime with Pleo, your robotic dinosaur friend
鍾少男(Caleb Chung)的Pleo
Filmed:
Readability: 3
461,848 views
Pleo這隻機器小恐龍，就像是一隻活生生的寵物，它會探索、擁抱、玩耍、反應、且會學習。在Pleo開始出貨上架的那一個禮拜，發明者鍾少男(Caleb Chung)在EG07跟我們談Pleo，以及他自己的玩具設計生涯。
Caleb Chung - Toy designer
Caleb Chung dreams up toys that interact with children. He's the inventor of Furby, a talking (and listening) robotic furball that sold some 50 million units in the late '90s. His newest plaything: Pleo the adorable robot dinosaur. Full bio
Caleb Chung dreams up toys that interact with children. He's the inventor of Furby, a talking (and listening) robotic furball that sold some 50 million units in the late '90s. His newest plaything: Pleo the adorable robot dinosaur. Full bio
Double-click the English transcript below to play the video.
00:16
I'm a, or was, or kind of am a toy designer.
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我可以算是個玩具設計師，
00:20
And before I was a toy designer, oh, I was a mime, a street mime, actually.
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在我擔任玩具設計師前，喔，我曾經是個默劇藝人，就是街頭默劇藝人。
00:27
And then I was an entertainer, I guess.
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我想，那時我算是一個娛樂大家的人。
00:29
And before that, I was a silversmith, and before that, I was --
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在那之前，我做過銀匠，而在那更之前--
00:31
I was out of the house at about 15 and a half,
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我在15歲半時離開家，
00:34
and I never wound up going into college.
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而我從未上過大學。
00:36
I didn't really -- I didn't see the point at the time.
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我那時實在看不出上大學的重要性，
00:39
I do now, after learning about all the quantum stuff.
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不過在我學習過這麼多東西後，我明白了，
00:43
(Laughter)
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(笑聲)
00:46
It's really cool.
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上大學其實很酷。
00:47
Anyway, I wanted to show you a little bit about the world of toy design,
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不管如何，我想要讓你們瞭解一點玩具設計的世界，
00:52
at least from my small aperture of the world.
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至少是我個人所看到的世界。
00:54
This is a video I made when I first started doing toy design.
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這是我一開始從事玩具設計時，自己所拍攝的影片，
00:58
I'm in my garage, making weird stuff.
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我會在車庫裡製作一些奇怪的東西，
01:00
And then you go to these toy companies
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然後拿到玩具公司給他們看，
01:02
and there's some guy across the table,
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有一些人會在桌子另一邊，
01:04
and he goes, "Pass. Pass. Pass."
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其中一個人說：「通過，通過，通過。」
01:06
You know, you think it's so cool, but they --
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你會以為那很酷，但是--
01:08
anyway, I made this little tape that I'd always show when I go in.
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無論如何，每次我要演說時，我就會放這段影片。
01:11
This is the name of my company, Giving Toys.
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這是我公司的名字Giving Toys，
01:16
So I used to work at Mattel, actually.
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我之前是在Mattel工作。
01:18
And after I left Mattel, I started all these hamburger makers,
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在我離開Mattel後，我開始製作這些漢堡製造機，
01:22
and then got the license to make the maker.
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然後，我取得可以生產這種機器的許可，
01:24
So this is a hamburger maker that
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這就是漢堡製造機，
01:26
you take the peanut butter and stuff and you put it in there, and it makes --
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你可以塗上花生醬，把東西放進機器裡，然後就出來了。
01:30
and this is a French fry maker, little, tiny food you can eat.
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這個是薯條製造機，它可以製造出非常小的食物讓你吃，
01:33
I beat up the pasta maker to make that.
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是我把義大利麵機器毒打一頓後做出來的。
01:36
Then this is a McNugget maker, I think.
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這應該是麥克機塊製造機，
01:39
This, now that's the McNugget maker,
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這個才是麥克機塊製造機，
01:43
and this is a -- this is my oldest daughter making a McApple Pie.
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而這個是我的大女兒在做蘋果派。
01:49
And let's see, you can make the pie and cinnamon and sugar,
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我們來看看，你可以做這個派，放上一些肉桂、糖，
01:52
and then you eat, and you eat, and you eat, and you --
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然後就開始一直吃、一直吃...
01:57
she's about 300 pounds now.
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她現在大概有300磅了。
01:58
No, she's not, she's beautiful.
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不，她沒有300磅，她很漂亮。
02:01
This is how they looked when they came out at the end.
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這就是最後產品上市的樣子，
02:03
These are a -- this is like a 15 million dollar line.
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像一條1,500萬美元的產品線，
02:05
And it got me through some -- I didn't make any royalties on this, but it got me through.
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讓我經歷一些事--我沒有收取任何權利金。
02:09
Next is a compilation of a bunch of stuff.
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接下來，我整理彙集了一大堆東西。
02:11
That was a missile foam launcher that didn't get sold.
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那是個泡沫導彈發射器，並沒有賣出去。
02:13
This is a squishy head, for no apparent reason.
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這是一個可以壓扁的頭，沒有特別用途。
02:16
This is some effects that I did for "Wig, Rattle and Roll."
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這是一些我為"Wig, Rattle and Roll"所做的效果。
02:21
That was a robot eye thing controlling it in the back.
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這是機器眼睛，後面有控制器可以操縱，
02:24
That paid the rent for about a month.
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那個東西幫我付了一個月的房租。
02:25
This is a walking Barbie -- I said, "Oh, this is it!"
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這是會走路的芭比，我就說要這個！
02:27
And they go, "Oh, that's really nice," and out it goes.
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還有，喔，那實在做得太棒了！
02:29
So this is some fighting robots. I thought everyone would want these.
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這些是戰鬥機器人，我覺得每個人都會想要，
02:33
They fight, they get back up, you know? Wouldn't this be cool?
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他們會戰鬥，還會互相支援，看起來很酷吧？
02:36
And they made it into a toy, and then they dropped it like a hot rock.
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然後他們把這些作成玩具，還可以互相打來打去。
02:39
They're pretty cool.
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真是非常酷。
02:41
This is a-- we're doing some flight-testing
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這是我們為小狗做的一些戰鬥測試，
02:43
on my little pug, seeing if this can really grab.
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看看它是否可以真的抓取一些東西，
02:46
It does pretty good.
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這個真的做得很棒。
02:49
I'm using little phone connectors to make them so they can spin.
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這是我用電話連接器做的，所以他們可以轉動，
02:52
It's how they, see, have those album things -- kids don't know what they are.
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下面有唱片之類的東西，小孩子就不知道唱片是甚麼了。
02:56
This is a clay maker.
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這是黏土人，
02:57
You know, I said -- I went to Play-Doh,
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我拿去給培樂多(Play-Doh)看，
02:59
and said, "Look, I can animate this."
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告訴他們我可以賦予黏土生命與活力，
03:01
They said, "Don't talk to us about Play-Doh."
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他們說，不要再說有關培樂多(Play-Doh)的事情了。
03:03
And then, I made a Lego animator.
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然後，我做了一個活動樂高(Lego)，
03:04
I thought, this would be so great!
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我覺得這個非常棒！
03:06
And you know, Lego -- don't take Legos to Lego.
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但他們就是不想要，叫我別再班門弄斧，
03:09
That's the answer. They know everything about it.
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他們早就知道該怎麼玩樂高了。
03:12
Then I started doing animatronics.
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然後我開始做電子玩偶，
03:13
I loved dinosaurs.
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我很愛恐龍，
03:14
I used to be in the film business, kind of,
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我算是待過電影這一行，
03:16
and actually, Nicholas Negroponte saw this when I was, like, 12,
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尼葛洛龐帝看到這個時，我大概才12歲，剛出道，
03:20
and anyway, so then they said, "No, you have to make two and they have to fight."
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他們說：「不，你必須做出2隻，而且要讓他們戰鬥。」
03:23
You know, how -- why would a kid want a dinosaur?
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也對，小孩怎麼會只想要一隻恐龍？
03:26
This is me using [unclear] or 3-D Studio, back in the '80s.
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這是我用3D畫的圖，大概是80年代。
03:32
That's David Letterman.
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那是大衛．萊特曼，
03:33
You can see how old this stuff is.
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你看出這東西有多老了吧。
03:35
That's my youngest cousin.
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那是我最小的表哥。
03:39
This is a segment called, "Dangerous Toys You Won't See at Christmas."
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這個段落叫做「你不會在聖誕節看到的危險玩具」。
03:43
We had my first saw blade launcher and we had a flamethrower chair.
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我們展示了我的第一個刀鋒發射器和火焰椅，
03:47
My career basically peaked here.
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我的職業生涯到此算是巔峰了。
03:49
And in the back are foam-core cutouts of the people who couldn't make it to the show.
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後面還配有一具噴沫滅火器，鏡頭沒帶到，
03:55
This is MEK going through a windshield wiper motor.
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我用雨刷馬達把丁酮噴出來。
04:03
So this is a -- I used to kind of be an actor.
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而這是---我過去曾擔任過演員，
04:07
And I'm really not very good at it.
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不過我並非十分擅長，
04:09
But the -- this is a guy named Dr. Yatz,
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但是，這個傢伙叫做幼稚博士，
04:11
who would take toys apart and show kids about engineering.
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他會把玩具拆開來，讓小孩知道甚麼叫做工程學，
04:16
And you can see the massively parallel processing Nintendos there.
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後面有很多同時運作的任天堂遊戲，
04:19
And over to the left is a view master of the CD-ROM.
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在左邊光碟機的控制視窗，
04:21
And a guy named Stan Reznikov did this as a pilot.
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這是一個叫做瑞茲尼可夫的傢伙做的飛行模擬器，
04:24
This is a -- you can see the little window there.
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你可以看到那裏有個小視窗，
04:27
You can actually see the Steadicam with a bubble on the bottom.
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你也可以看到下方的圓圈裡有一台攝影機的標示，
04:32
You see the keyboard strapped to my wrist.
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我把鍵盤綁在手腕上。
04:33
Way ahead of my time here.
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我還有很多時間。
04:35
(Video) I'm getting dizzy ...
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放輕鬆，放輕鬆(播放影片)。
04:45
Narrator: I love toys!
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我快暈了，我太愛玩具了！
04:54
Caleb Chung: That's all I wanted to say there. I love toys.
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這就是我想說的，我愛玩具。
04:56
OK, so, so that was a, that was the first kind of a --
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好，所以那就是第一批...
05:01
that was the first batch of products.
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那就是第一批產品。
05:03
Most of them did not go.
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大部分都沒有成為上市產品，
05:04
You get one out of 20, one out of 30 products.
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可能20個裡才有一個，也可能30個裡才有一個。
05:07
And every now and then, we do something like a,
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我們在做的事情就像是...
05:08
you know, an automated hair wrap machine, you know,
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像是有一個自動綁頭髮的機器，
05:12
that tangles your hair and pulls your scalp out, and --
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可以把你的頭髮束起來，再綁起來，
05:14
and we'd make some money on that, you know. And we'd give it out.
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我們從這個機器上賺了一些錢。後來，也把錢花光了。
05:17
But eventually, we left L.A., and we moved to Idaho,
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但最後我們還是離開洛杉磯，搬到愛達荷去，
05:23
where there was actually a lot of peace and quiet.
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那兒確實非常平和寧靜。
05:25
And I started working on this project
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然後我開始研究這個案子--
05:27
-- oh, I have to tell you about this real quick.
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喔，我先用一點時間告訴你這個，
05:29
Throughout this whole thing, making toys,
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在我製作玩具的整個過程裡，
05:32
I think there is a real correlation with innovation and art and science.
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我認為創意、藝術與科學息息相關，
05:35
There's some kind of a blend that happens
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他們會產生奇妙的融合變化，
05:37
that allows, you know, to find innovation.
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讓你找到創意靈感。
05:40
And I tried to sum this up in some kind of symbol
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後來，我試著要為這些東西創造出一個代表圖形，
05:43
that means something, to me anyway.
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一個對我來說，具有意義的圖形。
05:45
And so, art and science have a kind of dynamic balance,
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由於藝術與科學具有某種動態的平衡，
05:48
that's where I think innovation happens.
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我認為創意會在此出現。
05:50
And actually, this is, to me, how I can come up with great ideas.
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實際上對我來說，這就是我想出超棒點子的原因，
05:55
But it's not how you actually get leverage.
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但這不是你現在可以運用的。
05:57
Actually, you have to put a circle around that, and call it business.
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你還必須在外面畫一個圓圈，那就是生意。
05:59
And those three together, I think, give you leverage in the world.
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把這三個放在一起，我認為這樣就可以運作了。
06:02
But moving on.
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接下來，
06:03
So, this is a quick tale I'm going to tell. This is the Furby tale.
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我要用很短的時間講一個故事，就是Furby的故事。
06:07
As he said, I was co-inventor of the Furby.
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如同他所說的，我是Furby的共同發明人，
06:09
I did the body and creature -- well, you'll see.
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我做出Furby的身體、創造出這個角色--你待會兒會看到。
06:12
So by way of showing you this, you can kind of
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給你們看看這些東西，
06:14
get an understanding of what it is to,
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你們可以大致瞭解，
06:17
hopefully, try to create robotic life forms, or technology
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到底如何創造有生命型態的機器人、
06:23
that has an emotional connection with the user.
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又如何創造能與人進行情感交流的科技。
06:27
So this is my family.
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這些是我的家人，
06:28
This is my wife, Christi, and Abby, and Melissa,
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我太太克莉絲緹，還有艾比與美莉莎，
06:31
and my 17-year-old now, Emily, who was just a pack of trouble.
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還有17歲的艾蜜莉，以前她很會惹麻煩。
06:35
All right, there's that robot again.
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好吧，現在我們再來看機器人吧。
06:37
I came out of the movie business, as I said,
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如我稍早說的，我離開了電影這一行，
06:39
and I said, let's make these animatronic robots.
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所以我說，讓我們來做這些電子機器人吧。
06:41
Let's make these things.
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我們得做出些東西來。
06:43
And so I've always had a big interest in this.
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我總是興致盎然地作這些東西，
06:45
This one actually didn't go anywhere,
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雖然後來這個東西沒有做成，
06:46
but I got my feet wet doing this.
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但是我已經兩腳踩進去做了。
06:48
This is a smaller one, and I have a little moving torso on there.
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這是比較小的，我還有一個移動的軀幹在那兒，
06:51
A little, tiny guy walks along. More servo drives,
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這個瘦小的傢伙單獨行走，用更多伺服器驅動著它，
06:54
lots of servo hacking, lots of mechanical stuff.
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更多伺服器、更多機械的東西。
06:56
There's another one.
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這又是另外一個。
06:57
He actually has skeletor legs, I think, he's wearing there.
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它實際上有骷髏王(Skeletor)的腿，我想它應該是裝在那兒。
07:00
Oh, this is a little pony, little pony -- very cute little thing.
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喔，這是一隻小馬，非常可愛的小東西。
07:02
The point of showing these is I've always been interested in little artificial life pieces.
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展示這些的原因是，我一向對小小的人造玩偶很感興趣。
07:07
So the challenge was -- I worked for Microsoft for a little bit,
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我的挑戰是...我曾在微軟工作，
07:11
working on the Microsoft Barney.
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幫他們做巴尼恐龍玩偶，
07:12
And this is a -- you know, the purple dinosaur with kind of bloat wear.
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你知道，那是一隻臃腫的紫色恐龍，
07:17
And, you know, they had lots, just lots of stuff in there that you didn't need, I thought.
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而他們生產了太多巴尼，消費者並不想要，
07:21
And then Microsoft can just fill a, you know, a warehouse
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微軟能做的，就只是把巴尼塞進一個倉庫，
07:24
full of this stuff and see if they sell.
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塞得滿滿的，再來看是否可以賣出去。
07:26
So it's a really strange business model compared to coming from a toy company.
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跟玩具公司的做法相比，這實在是很奇怪的生意模式，
07:30
But anyway, a friend of mine and I, Dave Hampton,
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不過無論如何，我和我的朋友大衛．漢普敦，
07:33
decided to see if we could do like a single-cell organism.
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決定來看我們是否可以做出一個像是單細胞生物的東西，
07:35
What's the fewest pieces we could use to make a little life form?
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看我們能否用最少的零件，來做出這個小玩偶。
07:39
And that's our little, thirty-cent Mabuchi motor.
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這就是我們用30美分買來的萬寶至馬達，
07:41
And so, I have all these design books,
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我有所有的設計書籍，
07:43
like I'm sure many of you have.
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我想你們大部分的人一定也有這些書，
07:44
And throughout the books -- this is the first page on Furby --
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我參考這些書，畫出了Furby的第一頁草圖。
07:47
I have kind of the art and science.
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我把藝術與科學做了某種程度的結合，
07:49
I have the why over here, and the how over there.
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知道為什麼要這麼做，也知道怎麼做，
07:52
I try to do a lot of philosophy, a lot of thinking about all of these projects.
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在做這些事的時候，我試著去想一些哲理和思辨的問題，
07:55
Because they're not just "bing" ideas;
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因為他們不是靈光乍現、突然蹦出的想法，
07:56
you have to really dig deep in these things.
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你必須想得更深一層。
07:59
So there's some real pseudo-code over here,
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這是一些真的虛擬程式碼，
08:01
and getting the idea of different kind of drives, things like that.
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然後用不同的驅動程式那一類的東西。
08:04
And originally, Furby only had two eyes and some batteries on the bottom.
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原始的Furby只有兩個眼睛，底下就是電池，
08:07
And then we said, well, you're going to feed him,
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那時我們說，嗯，你會餵它吃東西，
08:08
and he needs to talk, and it got more complicated.
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它應該會開口說話，這讓事情變得更複雜了，
08:11
And then I had to figure out how I'm going to use that one motor
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我必須想出如何用那一個馬達，
08:12
to make the eyes move, and the ears move,
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讓眼睛可以動，讓耳朵也可以動，
08:14
and the body to move, and the mouth to move.
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讓身體可以動，然後讓嘴巴也可以動。
08:16
And, you know, I want to make it blink
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然後，不只這樣，
08:17
and do all that at the same time.
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我還想讓它眨眼睛。
08:19
Well, I came up with this kind of linear
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後來，我把需要用凸輪轉動的這些東西
08:21
expression thing with these cams and feedback. And that worked pretty well.
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分別畫在不同的長條格子裡，結果效果很好。
08:25
Then I started to get a little more realistic
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這時，我開始變得實際一點了，
08:27
and I have to start drawing the stuff.
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我要把東西畫出來。
08:28
And there's my "note to self" at the top:
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這一頁最上面的是我的"小叮嚀"：
08:30
"lots of engineering."
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"很多工程研發"，
08:31
So that turned out to be a little more than true.
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這讓整件事變得更加真實。
08:34
There's my first exploded view and all the little pieces
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這是我畫的第一個組裝圖，可以看到所有的小零件，
08:37
and the little worm drive and all that stuff.
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裡面有小小驅動元件，和其他所有東西。
08:39
And then I've got to start building it,
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接下來，我要做出
08:41
so this is the real thing.
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真的玩偶，
08:42
I get up and start cutting my finger and gluing things together.
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我把東西切割出來，再焊在一起，
08:45
And that's my little workshop.
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這就是我小小的工作室。
08:46
And there's the first little cam that drove Furby.
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這是讓Furby動起來的第一個小凸輪，
08:48
And there's Furby on the half shell.
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這是半成品階段的Furby。
08:50
You can see the little BB in the box is my tilt sensor.
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你可以看到，這個盒子裡面的小東西是傾斜感知器，
08:54
I just basically gnawed all this stuff out of plastic.
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我基本上都是用塑膠做原料，
08:57
So there's the back of his head with a billion holes in it.
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它的頭背後有10億個小孔。
09:01
And there I am. I'm done. There's my little Furby.
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好，我做出來了，這是我的小Furby。
09:03
No, it's a little robot on heroin or something, I think.
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你也可以稱它為吸了海洛因的機器人...
09:06
(Laughter)
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(笑聲)
09:07
So right now, you see, I love little robots.
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所以現在，你知道我喜歡小機器人了吧。
09:11
So my wife says, "Well, you may like it, but nobody else will."
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但是我老婆說了：「你覺得可愛，但是別人可不這麼想。」
09:14
So she comes to the rescue.
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所以她幫我做了一些修改。
09:15
This is my wife Christi, who is just, you know,
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這是我太太克莉絲緹，
09:16
my muse and my partner for eternity here.
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她是我的謬司女神、我永恆的伴侶，
09:19
And she does drawings, right?
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她也擅長繪畫，對吧？
09:20
She's an actual, you know, artist.
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她其實是個藝術家，
09:22
And she starts doing all these different drawings
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她開始畫這些草圖，
09:24
and does color patterns and coloring books.
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還嚐試不同顏色，畫出不同模樣出來，
09:27
And I like the guy with the cigar at the bottom there.
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我喜歡最下面那個抽雪茄的傢伙，
09:30
He didn't test so well, but I like him.
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可是大家的反應不那麼好，但是我喜歡他。
09:32
And then she started doing these other images.
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然後，她開始畫出其他模型，
09:34
At that time, Beanie Babies was a big hit,
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那時，豆豆娃(Beanie Babies)很紅，
09:36
and we thought, we'll do a bunch of different ones.
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我覺得我們可以做出一大堆像那樣的東西出來，
09:38
So here's a little pink one, a little pouf on his head.
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所以我們做了粉紅色的，在他的頭上還有小小的裝飾；
09:40
And here's -- this didn't do so well in testing either, I don't know why.
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還有這個，大家的反應也不好，我不知道為甚麼；
09:44
There's my favorite, Demon Furby.
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這是我的最愛，惡魔Furby，
09:45
That was a good one.
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這個不錯。
09:47
Anyway, finally settled on kind of this kind of a look,
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後來，我們做出來的是這個樣子，
09:49
little poufy body, a little imaginary character.
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小小可愛的身軀，一個小小的玩偶。
09:51
And there he is, a little bush baby on -- caught in the headlights there.
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就是這個，小小毛茸茸的玩偶，用頭燈打光照射。
09:55
I actually went to Toys"R"Us, got a little furry cat,
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我其實是去玩具反斗城，買了一個毛茸茸的小貓玩偶，
09:57
ripped it apart and made this.
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然後把它拆開，做成這個。
09:59
And since then, every time I come home from Toys"R"Us
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而從那時起，每次我從玩具反斗城帶了玩偶回來，
10:01
with dolls or something, they disappear from my desk
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那些玩偶都會從我的桌上消失，
10:03
and they get hidden in the house.
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然後被藏在家裡某個地方。
10:06
I have three girls and they just, they --
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我有三個女兒，而她們就是想---
10:07
it's like a rescue animal thing they're going there.
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就像是拯救動物之類的。
10:09
(Laughter)
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(笑聲)
10:11
So, a little tether coming off,
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所以這裡有條小繫繩，
10:12
it's just a control for the Fur's mouth and his eyes.
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用來控制Furby的嘴和他的眼睛，
10:15
It's just a little server control and I made a little video going:
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是用小伺服器控制，而我拍了一小段影片：
10:17
"Hi, my name's Furby, and I'm good,"
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「嗨，我叫Furby，我很好。」
10:19
you know, and then I'd reach my hand.
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然後我伸出手，
10:20
He'd -- you can tickle him. When I put my hand up,
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其實你可以搔它癢，當我一把手放上去，
10:22
"Ha, ha, ha, ha" and that's how we sold him.
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「哈哈哈哈」，這就是Furby為什麼大賣的原因。
10:25
And Hasbro actually said, I meant Tiger Electronics at the time,
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孩之寶(Hasbro)說，我是指那時的老虎電子(Tiger Electronics)公司，
10:29
said, "Yeah, we want to do this.
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他們說：「我們想做這個，
10:30
We have, you know, 13 weeks or something to Toy Fair,
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但是離玩具大展只剩13個禮拜，
10:33
and we're going to hire you guys to do this."
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所以我們要僱用你們這些傢伙來做出這個。」
10:36
And so Dave and I got working.
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然後，大衛跟我開始工作，
10:38
Mostly me, because it was all mechanics at this point.
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其實大部分都是我在做，因為那時的重點是機械方面的東西，
10:40
So now I have to really figure out all kinds of stuff
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所以我真的得去搞清楚所有的零件了，
10:43
I don't know how to do.
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但我不知道要怎麼做，
10:44
And I started working with Solid Works
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所以我開始跟Solid Works一起合作，
10:45
and a whole other group to do that.
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也和另一個小組一起合作。
10:46
And we started --
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所以我們開始了...
10:47
this was way back before there was really much SLA going on,
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在用SLA(雷射快速成型)做出原型之前，我們先做出這個模型，
10:50
not a lot of rapid prototyping.
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製作的時間還不是那麼快速。
10:51
We certainly didn't have the money to do this.
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我們當然沒有錢做這個，
10:53
They only paid me, like, a little bit of money to do this,
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他們只付我很少的錢讓我做這個，
10:55
so I had to call a friend of a friend
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所以我只好打電話給我一個朋友的朋友，
10:57
who was running the GM prototype plant, SLA plant, that was down.
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他負責GM原型廠，SLA快速成型廠那時關了，
11:01
And they said, "Yeah, well, we'll run them."
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他們說：「好吧，我們來做吧！」
11:02
So they ran all the shells for us, which was nice of them.
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他們為我們做出所有的外殼，他們人很好。
11:04
And the cams I got cut at Hewlett Packard.
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我把凸輪拿到HP切割，
11:06
We snuck in on the weekend.
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我們趁著周末沒人時偷偷跑進去做。
11:07
And so we just had a disc of the files.
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我們手上有一片檔案光碟，
11:10
But they have a closed system, so you couldn't print the things out on the machine.
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但是他們的系統是封閉，所以不能從印表機裡把東西印出來，
11:13
So we actually printed them out on clear and taped them on the monitors.
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但我們還是想辦法印出來了，還錄下了影像。
11:17
And on the weekend we ran the parts for that.
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我們趁著周末時，執行那個部分。
11:19
So this is how they come out close to the end.
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這就是我們最後的成果，
11:21
And then they looked like little Garfields there.
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看起來就像是小小的加菲貓。
11:24
Eight months later -- you may remember this,
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8個月之後，你或許還記得這個場面，
11:26
this was a -- total, total, total chaos.
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真是一團混亂。
11:29
For a while, they were making two million Furbys a month.
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那時他們一個月就要生產200萬隻Furby，
11:31
They actually wound up doing about 40 million Furbys.
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他們最後總共賣出四千萬隻Furby。
11:33
I -- it's unbelievable how -- I don't know how that can be.
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我--這真是難以置信，我也不知道怎麼會這樣。
11:37
And Hasbro made about, you know, a billion and a half dollars.
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而孩之寶大概賺了15億美元，
11:40
And I just a little bit on each one.
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而我只在賣出每一隻後，拿到一點點錢。
11:42
So full circle -- why do I do this?
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所以整體來看，為什麼我要做這個？
11:45
Why do you, you know, try to do this stuff?
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為什麼我要做出這個東西？
11:47
And it's, of course, for your kids.
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當然是為了小孩子。
11:49
And there's my youngest daughter with her Furbys.
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這是我的小女兒，還有她的Furby，
11:51
And she still actually has those.
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她到現在還保留著那些Furby。
11:52
So I kind of retired, and we're already living in paradise
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而我算是退休了，因為我們已經很像住在天堂，
11:54
up in Boise, on a river, you know. So
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我們住在波伊斯的某條河邊，
11:57
and then I started another company called Toy Innovation
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然後，我開了另一家公司，叫做Toy Innovation，
11:59
and we did some projects with Mattel with
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我們跟Mattel一起做某些案子，
12:03
actually with a lady who's here, Ivy Ross,
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實際上是跟目前人在現場的Ivy Ross小姐一起做的，
12:04
and we did Miracle Moves Baby,
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我們做出Miracle Moves Baby，
12:06
made it in Wired magazine, did a bunch of other stuff.
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這寶貝還上了Wired雜誌，我們也做了很多其他的東西。
12:08
And then I started another company.
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然後我又開了另一家公司，
12:09
We did a little hand-held device for teens that could hook up to the Internet,
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我們做了一個給年輕人用的手持裝置，讓他們可以用來連上網路，
12:14
won "Best Innovations" at CES,
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這個裝置得到了CES電子展的最佳創意獎。
12:16
but really I kind of slowed down and said, OK,
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但漸漸的，我把步調放慢了下來，
12:19
I just ... After a while, I had this old tape of this dinosaur,
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接下來，我拿到這個恐龍的舊帶子，
12:22
and I gave it to this guy, and this other guy saw it,
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我把這卷影片拿給某個傢伙看，其他人也看到了，
12:25
and then people started to want to do it.
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然後大家開始說要把它做出來，
12:27
And they said they'd spend all this time.
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他們這次要用盡全力來做，
12:29
So I said, "OK, let's try to do this dinosaur project."
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所以我說：「好，讓我們來做這個恐龍計畫。」
12:31
The crazy idea is we're going to try to clone a dinosaur
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這個瘋狂的計畫是去複製出一個恐龍，
12:35
as much as we can with today's technology.
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要盡量使用我們所能取得的科學技術。
12:37
And it's not really -- but as close as we can do.
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雖然不是真的恐龍，但我們要做到很逼真，
12:40
And we're going to try to really pull this off,
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我們要認真努力去做，
12:43
intentfully try to make something that seems like it's alive.
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要讓它看起來像栩栩如生，
12:47
Not a robot that kind of does, but let's really go for it.
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不是要做出一個很像的機器人，而是以逼真為目標。
12:50
So I picked a Camarasaurus,
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所以我選擇了圓頂龍，
12:52
because the Camarasaurus was the most abundant of the sauropods in North America.
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因為圓頂龍是北美最多的蜥腳類恐龍，
12:56
And you could actually find full fossil evidence of these.
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而確實也可以找到充足的化石證據，
12:59
That's a juvenile.
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那是隻未成年恐龍化石。
13:00
And so we actually went in.
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所以我們就開始做了，
13:01
There's a book called "Walking on Eggshells,"
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有本書叫做「走在蛋殼上」(Walking on Eggshells)，
13:03
where they found actual sauropod skin in Patagonia.
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書中描述在巴塔哥尼亞發現了蜥腳類的皮膚，
13:06
And the picture from the book, so when I --
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這是書上的照片，
13:08
I told the sculptor to use this bump pattern, whatever you can to copy that.
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我告訴雕塑家，無論如何要複製出書上的皮膚紋路，
13:11
Very, very obsessive.
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那是非常迷人的紋路。
13:13
There's a kind of truncated Camarasaurus skeleton,
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這裡有一幅縮小版的圓頂龍骨架，
13:15
but the geometry's correct.
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但幾何架構是對的，
13:17
And then I went in, and measured all the geometry
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那時我跑去測量了所有的幾何比例，
13:18
because I figured, hey, biomimicry.
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因為我了解到，
13:20
If I do it kind of right, it might move kind of like the real thing.
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如果我能模擬出真的恐龍，就能做出逼真的東西。
13:23
So there's the motor.
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裡面裝有馬達，
13:25
And about this time, you know, all these other people are starting to help.
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這次，所有其他的人都來幫忙，
13:28
Here's an example of what we did with the skull.
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這是我們做出頭骨的樣子，
13:29
There's the skull, there's my drawing of a skull.
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這是我畫的頭骨繪圖，
13:32
There's kind of the skin version of the soft tissue.
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這裡有皮膚的軟組織，
13:35
There's the mechanism that would go in there,
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這裡是要放進去的機械，
13:37
kind of a Geneva drive.
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一種日內瓦的驅動器。
13:38
There's some Solid Works versions of it.
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這是Solid Works做出來的版本，
13:40
Here's some SLA parts of the same thing.
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這裡有一些SLA快速成型的原型，
13:42
And then, these are really crude pieces. We were just doing some tests here.
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這些是一些粗糙的原型，我們只是用他們做一些測試。
13:45
There's the skull, pretty much the same shape as the Camarasaurus.
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這是頭骨，和圓頂龍的外型非常相似，
13:48
There's a photorealistic eye behind a lens.
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在鏡片後面有像是照片般真實的眼睛，
13:51
And there's kind of the first exploded view, or see-through view.
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這裡是第一個解剖圖，或透視圖，
13:54
There's the first SLA version, and it already kind of has the feel,
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這是第一個SLA原型版本，已經有點樣子了，
13:58
it has kind of a cuteness already.
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看起來還滿可愛的。
14:00
And the thing about blending science and art
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這就是科學與藝術的結合，
14:02
in this multidisciplinary stuff is you can do a robot,
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在跨學科的領域中，你可以做出一個機器人，
14:04
and then you go back and do the shape,
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然後你可以再回去做出外型，
14:06
and then you go back and forth.
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就這樣來來回回修正。
14:07
The servos in the front legs, we had to shape those like muscles.
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在前腳裡有伺服器，我們必須做出像是肌肉的外觀，
14:10
They had to fit within the envelope.
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然後要能把這些機器塞進去。
14:11
There was a tremendous amount of work to get all that working right.
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要完成這件事，還有無數的工作要做。
14:15
All the neck and the tail are cable,
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脖子和尾巴都是線纜做的，
14:16
so it moves smoothly and organically.
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所以它動起來很流暢，栩栩如生。
14:18
And then, of course, you're not done yet.
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當然，這樣還沒做完，
14:19
You have to get the look for the skin.
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你還得去尋找適合的皮膚外觀。
14:21
The skin's a whole another thing, probably the hardest part.
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皮膚外觀又是另外一件事情，也許是最困難的部分，
14:24
So you hire artists, and you try to get the look and feel
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所以我們僱用了藝術家，試著要做出恐龍的
14:26
of the character.
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外觀與感覺。
14:27
Now, this is not -- we're character designers, right?
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這個版本不是玩偶設計師做的，對吧？
14:29
And we're still trying to keep with the real character.
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但我們仍嘗試要保持真實的外貌特徵，
14:32
So, now you go back and you cover the whole thing with clay.
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所以，我們又回去用黏土覆蓋整個東西，
14:34
Now you start doing the sculpture for this.
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開始嚐試雕塑這個東西。
14:37
And you can see we got a guy from --
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所以你可以看到我們找到一個傢伙，
14:38
who's just a fanatic about dinosaurs
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他對恐龍非常狂熱，
14:41
to do the sculpting for us,
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我們要他幫我們雕塑這個東西，
14:42
down to the spoon-shaped teeth and everything.
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從牙齒到每一個部位，
14:43
And then more sculpting, and then more sculpting,
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我們要雕塑的部位愈來愈多，愈來愈多...
14:45
and then more sculpting, and then more sculpting.
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愈來愈多...愈來愈多...
14:47
And then, four years and 10 million dollars later,
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然後，在花了四年時間，花了一千萬美元後，
14:50
we have a little Pleo.
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我們做出了小Pleo，
14:52
John, do you want to bring him up?
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約翰，你可以把它帶出來嗎？
14:54
John Sosoka is our CTO, and is really the man
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約翰是我們的技術長，我們全都是靠他
14:56
that's done most of the work with our 40-person company.
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和我們公司裡的40個人，才能完成所有這些工作。
14:59
I'd like to give John a hand. He never gets recognition. This is John Sosoka.
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我希望給約翰一點掌聲，他從來不出風頭的。歡迎約翰...
15:02
(Applause)
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(掌聲)
15:06
So, thank you, John, thank you,
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謝謝你，約翰，謝謝你！
15:08
and get back to work, all right, man?
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又要回去工作了，對吧？
15:10
All right --
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好吧...
15:11
(Laughter)
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(笑聲)
15:15
-- no, it's very painful, so --
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這其實是非常痛苦的過程...
15:16
(Laughter)
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(笑聲)
15:18
-- these are little Pleos and you can probably see them.
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這就是Pleo，你們應該可以看得到。
15:22
This -- I on purpose -- they go through life stages.
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我們的設計是，他們會成長，
15:25
So when you first get them, they're babies.
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所以當你第一次拿到他們，他們是恐龍小嬰兒，
15:27
And you -- more you have them, kind of the older they get,
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當你養越久，他們就會慢慢長大，
15:29
and they kind of learn through their behavior.
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他們也可以透過行為去學習。
15:31
So this one, this one's actually asleep, and -- hang on.
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這一隻，這一隻睡著了，嘿，起來，
15:36
Pleo, wake up. Pleo, come on.
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Pleo，醒來，Pleo，拜託。
15:39
So this guy's listening to my voice here.
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這傢伙可以聽到我的聲音，
15:40
But they have 40 sensors all over their body.
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他們身上有40個感測器，
15:43
They have seven processors, they have 14 motors,
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7個處理器、14個馬達，
15:47
they have --
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他們有...
15:49
but you don't care, do you?
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你不會真的想知道吧？
15:50
They're just cute, right? That's the idea, that's the idea.
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他們看起來就是可愛，對吧？我就是這麼想的。
15:54
So you see -- hey, come on. Hey, did you feel that?
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所以你看，你們可以感受到嗎？
15:57
There's something big and loud over here.
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這裡有很大的聲響，
15:59
Hey.
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嘿！
16:00
(Laughter)
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(笑聲)
16:04
That's good, wake up, wake up, wake up.
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好，醒來，醒來，醒來！
16:06
Yeah, they're like kids, you know.
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對，他們就像小孩，
16:07
You, yeah, yeah. Okay, he's hungry.
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是，是，好吧，它餓了。
16:09
I'll show you what he's been doing for, for four years.
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我會告訴你們我們這四年來在做什麼。
16:12
Here, here, here. Have some money, Pleo.
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來，來，給你一點錢，Pleo。
16:14
(Laughter)
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(笑聲)
16:15
There you go.
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好吧。
16:16
That's what the investors think, that it's just --
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這就是投資者的想法...
16:23
(Laughter)
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(笑聲)
16:25
-- right, right. So they're really sweet little guys.
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好，好，他們實在是可愛的小傢伙。
16:28
And we're hoping that -- you know,
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我們希望...
16:31
our belief is that humans need to feel empathy towards things
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我們的信念是：人們需要把感情轉移到某件事上，
16:36
in order to be more human.
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才能更具有人性。
16:37
And we think we can help that out by having
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我們認為這些可愛的小玩偶，
16:40
little creatures that you can love.
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可以達成這個希望。
16:42
Now these are not robots, they're kind of lovebots, you know.
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這些不是機器人，他們算是可愛機器人，
16:45
They do change over time.
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他們會隨著時間改變，
16:47
But mostly they evoke a feeling of caring.
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他們會喚起一種關愛的感覺。
16:50
And we have a -- I have a little something here.
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我想說一件事，
16:56
Now I do want to say that, you know, Ugobe is not there yet.
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我想說的是，UGOBE還沒做到這個境界，
17:01
We've just opened the door, and it's for all of you to step through it.
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我們只是打開了一扇門，你們所有的人都可以走進來，
17:05
We did include some things that are hopefully useful.
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我們還在裡面放了一些希望是有用的東西。
17:07
Excuse me, Pleo.
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對不起囉，Pleo。
17:08
They -- he has a USB and he has a SD card,
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這裡面有USB和SD卡的插槽，
17:11
so it's completely open architecture.
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這是一個完全開放的架構，
17:13
So anyone can plug him -- (Applause) -- thank you.
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任何人都可以加些東西進去，謝謝你。
17:14
This is John over here.
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約翰就在這裡，
17:16
Anyone can take Pleo and they can totally redo his personality.
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任何人都可以重塑Pleo人格特質，
17:20
You can make him bipolar, or as someone said, a --
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你可以讓它有躁鬱症，或是...
17:22
(Laughter) --
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(笑聲)
17:23
you can change his homeostatic drives, or whatever you want to call them.
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你可以改變它內建的平衡驅動器，不管你想叫它什麼名字都行。
17:30
Kids can just drag and drop, put in new sounds.
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小孩可以透過滑鼠的拖放，放進新的音效，
17:32
We -- actually, it's very hard to keep people from doing this.
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事實上我們很難避免人們做這些事情。
17:35
We have one animator who's taken it and
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我們有一個動畫師把Pleo拿去，
17:38
he's done a take on the Budweiser beer commercial,
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拍了一個百威啤酒的廣告，
17:41
and they're going, "Whassup," you know?
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裡頭的Pleo變成會說「怎麼啦？」
17:43
(Laughter)
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(笑聲)
17:45
You -- so it's -- yes, he likes that.
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是的，就像那樣，
17:48
So they're a handful. We hope you get one.
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他們有很多那種Pleo，我們希望你也有一隻。
17:51
I don't know what I'm missing to say,
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我不知道我漏了甚麼沒說，
17:53
but as a last thing, I'd like to say is that
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不過，我想說的最後一點是，
17:57
if we continue along this path, we are designing our children's best friends.
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如果我們繼續走下去，我們就是在為小孩設計他們最好的朋友，
18:02
And there's a lot of social responsibility in that.
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而我們要扛下很多社會責任，
18:04
That's why Pleo's soft and gentle and loving.
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這就是為甚麼Pleo這麼柔軟、溫和，並且可愛。
18:06
And so I just -- I hope we all dream well.
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我希望大家都能美夢成真。
18:10
Thank you.
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謝謝大家。
18:11
(Applause)
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(掌聲)
ABOUT THE SPEAKER
Caleb Chung - Toy designerCaleb Chung dreams up toys that interact with children. He's the inventor of Furby, a talking (and listening) robotic furball that sold some 50 million units in the late '90s. His newest plaything: Pleo the adorable robot dinosaur.
Why you should listen
Caleb Chung came to toy inventing with the standard background: a career as a mime, comedian and stunt man. A prolific creator of toys from the get-go (he invented some classic McDonald's Happy Meal giveaways), he became a toy-design rockstar in the 1990s with the Furby . Essentially a talking mogwai, the Furby spoke its own language, could communicate with other Furbys, and connected with its owner in a way that sold tens of millions of the dolls. (Versions of the Furby are still in production worldwide -- and are a magnet for tinkerers.)
Retiring to Idaho after this roaring success, Chung started tinkering with another design that uses sophisticated robotics to evoke a deep emotional bond. The Pleo is the result, a supercute baby dinosaur that begins its emotional and intellectual development when you pull it out of the box. After a few deadline problems (centered around the challenge of fitting 37 sensors, 14 motors and 7 microcontrollers inside a realistic dinosaur skin), Chung's company Ugobe (now Pleoworld) shipped Pleo for Christmas 2007.
Caleb Chung | Speaker | TED.com