ABOUT THE SPEAKERS
Keith Schacht - Inventor
Keith Schacht co-founded Inventables, a hothouse for innovation. More recently he's brought us the JobCoin listings board, the Freshwater Venture entrepreneur map, and Facebook's Grow-a-Gift.

Why you should listen
Keith Schacht founded Inventables in 2002 with co-founder Zach Kaplan. The firm seeks out new materials, and new uses for new materials, bringing fresh ideas for business products and the world's most amazing toys. Schacht has recently left Inventables to start a few new ventures, including the JobCoin listings service and Facebook's Grow-a-Gift.
More profile about the speaker
Keith Schacht | Speaker | TED.com
Zach Kaplan - Inventor
Zach Kaplan is the CEO of Inventables, a company that collects and shows off new materials and new ideas (you can see their latest collection on Discovery Channel's new show, "Prototype This!").

Why you should listen

Zach Kaplan founded Inventables in 2002 with co-founder Keith Schacht. The firm seeks out interesting new materials, and blue-skies new uses for new materials, bringing its subscribers fresh ideas for commercial products (and the world's most amazing toys).

Inventables is contributing to the new Discovery Channel show "Prototype This! " You can see three of the company's distinctive racks of materials in the Design Room on Prototype Island.

More profile about the speaker
Zach Kaplan | Speaker | TED.com
TED2005

Zach Kaplan + Keith Schacht: Toys and materials from the future

Zach Kaplan 與 Keith Schacht 展示未來的玩具

Filmed:
449,710 views

Inventables 公司的 Zach Kaplan 與 Keith Schacht 展示了一些新奇的材料以及我們可以怎麼去運用它們。讓我們期待軟性磁鐵,能偵測味道的油墨,"能自動乾燥的"液體以及令人訝異的十英呎長竿。
- Inventor
Keith Schacht co-founded Inventables, a hothouse for innovation. More recently he's brought us the JobCoin listings board, the Freshwater Venture entrepreneur map, and Facebook's Grow-a-Gift. Full bio - Inventor
Zach Kaplan is the CEO of Inventables, a company that collects and shows off new materials and new ideas (you can see their latest collection on Discovery Channel's new show, "Prototype This!"). Full bio

Double-click the English transcript below to play the video.

00:12
Zach扎克 Kaplan卡普蘭: Keith基思 and I lead a research研究 team球隊.
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Zach Kaplan:Keith和我帶領著一個研究團隊。
00:14
We investigate調查 materials物料 and technologies技術
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我們研究材料與技術,
00:16
that have unexpected意外 properties性能. Over the last three years年份,
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它們有著令人意外的特性。在過去三年中,
00:20
we found發現 over 200 of these things, and so we looked看著
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我們已經發現了超過200項這類東西,
00:22
back into our library圖書館 and selected six we thought would be most
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於是我們從我們的資料中找出六項
00:26
surprising奇怪 for TEDTED.
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我們認為能夠帶給TED的朋友們最多驚喜。
00:29
Of these six, the first one that we're going to talk about
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在這六項之中,首先我們所要談的東西
00:32
is in the black黑色 envelope信封 you're holding保持.
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就是你們手中黑色信封裡裝的東西。
00:35
It comes from a company公司 in Japan日本 called GelTechGelTech. Now go ahead and open打開 it up.
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它來自於日本一家叫做 GelTech 的公司。現在請打開來看看。
00:44
Keith基思 Schacht沙赫特: Now be sure and take the two pieces apart距離.
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Keith Schacht:現在請將那兩個東西分開來。
00:48
What's unexpected意外 about this is that it's soft柔軟的, but it's also a strong強大 magnet磁鐵.
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令人訝異的地方是,它很軟,但卻具有強力的磁性。
00:55
Zach扎克 and I have always been fascinated入迷
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Zach 和我總是沈醉於
00:58
observing觀察 unexpected意外 things like this.
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觀察這類型令人訝異的東西。
01:00
We spent花費 a long time thinking思維 about why this is, and it's just recently最近 that we realized實現:
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我們想了很久為何會這樣,最近我們終於想通了:
01:04
it's when we see something unexpected意外,
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因為當我們看見令人訝異的東西時,
01:06
it changes變化 our understanding理解 of the way things work.
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它改變了我們對事情的認知。
01:10
As you're seeing眼看 this gel凝膠 magnet磁鐵 for the first time,
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當你第一眼看見這種膠狀磁鐵時,
01:12
if you assume承擔 that all magnets磁鐵 had to be hard,
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如果你認為所有的磁鐵都是硬的,
01:15
then seeing眼看 this surprised詫異 you and it changed your understanding理解
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那麼當你看到這個時,它會讓你驚訝,
01:18
of the way magnets磁鐵 could work.
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然後它就會改變你對於磁鐵的認知。
01:21
ZKZK: Now, it's important重要 to understand理解 what the unexpected意外 properties性能 are.
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ZK:知道令人驚訝的特性有哪些是很重要的。
01:24
But to really think about the implications啟示 of what this makes品牌 possible可能,
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但是當仔細思考是什麼讓它具有這些特性時,
01:28
we found發現 that it helps幫助 to think about how it could be applied應用的 in the world世界.
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我們發現它可以讓我們想到如何將它運用在生活中。
01:32
So, a first idea理念 is to use it on cabinet內閣 doors.
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第一個想法是用在櫥子的門上。
01:35
If you line the sides雙方 of the cabinets櫥櫃 using運用 the gel凝膠 material材料 --
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如果你將櫥子的門內襯裝上這種膠狀物質,
01:40
if a cabinet內閣 slams抨擊 shut關閉 it wouldn't不會 make a loud noise噪聲,
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當你用力將櫥子關上時,它就不會發出太大的聲音,
01:42
and in addition加成 the magnets磁鐵 would draw the cabinets櫥櫃 closed關閉.
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而且磁鐵會將櫥子的門吸過去然後關閉。
01:45
Imagine想像 taking服用 the same相同 material材料, but putting it on the bottom底部 of a sneaker運動鞋.
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想像一下把同樣的材料用在運動鞋的鞋底。
01:50
You know, this way you could go to the container容器 store商店 and buy購買 one of those
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你可以到賣容器的商店
01:53
metal金屬 sheets床單 that they hang on the back of your door, in your closet壁櫥,
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那種掛在衣櫃門後的金屬片
01:56
and you could literally按照字面 stick your shoes up instead代替 of using運用 a shelf.
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然後你就可以把你的鞋子吸在上面而不用鞋架。
02:00
For me, I really love this idea理念.
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對我來說,我很喜歡這個點子。
02:03
(Laughter笑聲)
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(笑聲)
02:05
If you come to my apartment公寓 and see my closet壁櫥,
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如果你來我的公寓看看我的櫃子,
02:07
I'm sure you'd figure數字 out why: it's a mess食堂.
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你就會知道為什麼了。那是一團亂啊。
02:10
KSKS: Seeing眼見 the unexpected意外 properties性能 and then seeing眼看 a couple一對 of
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KS:看看這些令人訝異的特性,再看看一些應用方式,
02:12
applications應用 -- it helps幫助 you see why this is significant重大, what the potential潛在 is.
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這會幫助你知道為什麼這很重要,讓你知道潛力在哪裡。
02:16
But we've我們已經 found發現 that the way we present當下 our ideas思路
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但我們發現我們表達創意的方法
02:19
it makes品牌 a big difference區別.
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會讓結果有很大的不同。
02:22
ZKZK: It was like six months個月 ago that Keith基思 and I were out in L.A.,
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ZK:就像六個月前 Keith 和我在洛杉磯時,
02:25
and we were at Starbucks星巴克 having coffee咖啡 with Roman羅馬 Coppola科波拉.
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我們和 Roman Coppola 在星巴克喝咖啡。
02:28
He works作品 on mostly大多 music音樂 videos視頻 and commercials廣告
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他在 The Directors Bureau 這家公司工作,
02:31
with his company公司, The Directors董事 Bureau.
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主要負責音樂影片與廣告製作。
02:33
As we were talking, Roman羅馬 told us that he's kind of an inventor發明者 on the side.
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正如我們正在談論的內容,Roman 告訴我們他在那方面是一種發明家。
02:37
And we were showing展示 him the same相同
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當時我們也把和你們手中相同的
02:38
gel凝膠 magnet磁鐵 that you're holding保持 in your hand -- and you know,
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膠狀磁鐵秀給他看,
02:40
we shared共享 the same相同 ideas思路. And you could see it in his face面對:
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我們分享了同樣的創意。你可以看到他的臉上的表情。
02:43
Roman羅馬 starts啟動 to get really excited興奮 and he whips鞭子 out this manila馬尼拉 folder;
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Roman 開始興奮起來,於是他抽出這個卷宗夾。
02:48
he opens打開 it up and Keith基思 and I look in,
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他把它打開,Keith 和我朝裡面看,
02:51
and he starts啟動 showing展示 us concepts概念 that he's been working加工 on.
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他開始把他正在進行中的概念秀給我們看。
02:53
These things just get him really excited興奮. And so we're looking
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這讓他很興奮。當我們看著這些概念,
02:56
at these concepts概念, and we were just like, whoa, this guy's傢伙 good.
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我們想著,哇啊,這傢伙真棒。
03:03
Because the way that he presented呈現 the concept概念 -- his approach途徑
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因為他用來展示概念的方法
03:07
was totally完全 different不同 than ours我們的. He sold出售 it to you as if it was for sale拍賣 right now.
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和我們完全不一樣。他的手法就像是這東西已經準備要賣出了一樣。
03:13
When we were going in the car汽車 back to the airport飛機場,
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當我們坐車要回機場的路上,
03:16
we were thinking思維: why was this so powerful強大?
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我們想著,為什麼這個會那麼具有威力?
03:20
And as we thought about it more, we realized實現 that
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我們想了又想才明白
03:21
it let you fill in all the details細節 about the experience經驗,
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它讓你擁有完整的體驗,
03:25
just as if you saw it on TV電視. So, for TEDTED we decided決定 to take our favorite喜愛
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就像是在電視上看見它一般。所以為了TED的朋友們,我們決定帶來
03:29
idea理念 for the gel凝膠 magnet磁鐵 and work with Roman羅馬 and his team球隊
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我們對於膠狀磁鐵最喜歡的點子,並且和 Roman 及他在
03:32
at the Directors董事 Bureau to create創建 a commercial廣告 for a product產品
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the Directors Bureau 公司中的團隊一起為這個案子
03:36
from the future未來.
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打造了屬於未來的廣告。
03:38
Narrator旁白: Do you have a need for speed速度?
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(影片):你喜歡追求速度感嗎?
03:41
InventablesInventables Water Adventures冒險 dares you to launch發射 yourself你自己
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你是否有勇氣參加 Inventables 公司的水上歷險活動,
03:47
on a magnetically-levitating磁磁懸浮 board down a waterslide水上滑梯
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在滑水道上,乘坐著磁力浮板滑下,
03:51
so fast快速, so tall, that when you hit擊中 the bottom底部, it uses使用 brakes剎車 to stop.
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既快速又有高度,當你快到底部時,它會煞車停下。
04:02
Aqua水族 Rocket火箭: coming未來 this summer夏季.
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水火箭! 即將在這個夏天推出。
04:09
KSKS: Now, we showed顯示 the concept概念 to a few少數 people before this,
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KS:在這之前,我們把這個概念給一些人看,
04:12
and they asked us, when's的時 it coming未來 out?
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他們問我們,這個什麼時候會推出啊?
04:14
So I just wanted to let you know, it's not actually其實 coming未來 out,
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所以我想要讓大家知道,這並不是真的會推出,
04:16
just the concept概念 is.
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這只是一些概念而已。
04:18
ZKZK: So now, when we dream夢想 up these concepts概念, it's important重要 for us
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ZK:所以當我們想出這些概念時,有件很重要的事,
04:21
to make sure that they work from a technical技術 standpoint立場.
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就是必須確認這些從技術角度上是做得到的事情。
04:24
So I just want to quickly很快 explain說明 how this would work.
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所以我想快速說明一下要怎麼辦到。
04:26
This is the magnetically-levitating磁磁懸浮 board that they mentioned提到 in the commercial廣告.
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這就是在廣告中所提到的磁力浮板。
04:30
The gel凝膠 that you're holding保持 would be lining the bottom底部 of the board.
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你們所拿得膠狀磁鐵會被作在板子底部的內襯中。
04:33
Now this is important重要 for two reasons原因.
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有兩個很重要的原因。
04:35
One: the soft柔軟的 properties性能 of the magnet磁鐵 that make it so that, if it were
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首先,由於磁鐵柔軟的特性,
04:37
to hit擊中 the rider騎士 in the head, it wouldn't不會 injure損傷 him.
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即使騎乘者撞到頭也不會受傷。
04:39
In addition加成, you can see from the diagram on the right,
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另外,從右邊的圖你可以看到,
04:41
the underpart下體 of the slide滑動 would be an electromagnet電磁鐵.
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在滑水道下方會是電磁鐵。
04:44
So this would actually其實 repel擊退 the rider騎士 a little bit as you're going down.
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這樣在你往下滑的時候,會將你往上抬起來一點。
04:47
The force of the water rushing down, in addition加成 to that repulsion推斥 force,
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水流往下沖的力量,加上往上抬起的力量,
04:50
would make this slide滑動 go faster更快 than any slide滑動 on the market市場.
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會讓這個滑水道比市面上其他滑水道更快。
04:53
It's because of this that you need the magnetic磁性 braking制動 system系統.
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也因此你會需要一個磁力煞車系統。
04:55
When you get to the very bottom底部 of the slide滑動 --
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當你到達滑水道的下方時 --
04:57
(Laughter笑聲)
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(笑聲)
04:59
-- the rider騎士 passes通行證 through通過 an aluminum tube.
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-- 騎乘者會通過一段鋁管。
05:01
And I'm going to kick it to Keith基思 to explain說明 why that's important重要
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接下來我讓 Keith 來說明
05:03
from a technical技術 standpoint立場.
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為什麼從技術角度上來說這很重要。
05:04
KSKS: So I'm sure all you engineers工程師 know that even though雖然 aluminum is
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KS:我相信在座的工程師都知道,雖然鋁是金屬,
05:07
a metal金屬, it's not a magnetic磁性 material材料. But something unexpected意外
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但它不是磁性金屬。但是,當你將磁鐵掉落經過鋁管時,
05:11
happens發生 when you drop下降 a magnet磁鐵 down an aluminum tube.
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令人驚訝的事情卻發生了。
05:13
So we set up a quick experiment實驗 here to show顯示 that to you.
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於是我們設計了一個小實驗來秀給各位看。
05:24
(Laughter笑聲)
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(笑聲)
05:34
Now, you see the magnet磁鐵 fell下跌 really slowly慢慢地.
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你可以看見磁鐵掉落的速度很慢。
05:37
Now, I'm not going to get into the physics物理 of it,
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我不會從物理的角度來說明這件事,
05:39
but all you need to know is that the faster更快 the magnet's磁鐵的 falling落下,
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你們只要知道,磁鐵掉落的速度越快,
05:42
the greater更大 the stopping停止 force.
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讓它停止的力量就會越大。
05:43
ZKZK: Now, our next下一個 technology技術 is actually其實 a 10-foot-腳丫子 pole,
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ZK:我們的下一個技術,是根長十英呎的竿子,
05:46
and I have it right here in my pocket口袋.
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我的口袋裡正好有一個。
05:48
(Laughter笑聲)
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(笑聲)
05:52
There're有很 a few少數 different不同 versions版本 of it.
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它有許多不同的版本。
05:54
(Laughter笑聲)
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(笑聲)
05:59
KSKS: Some of them automatically自動 unroll like this one.
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KS:有些會像這個一樣自動展開。
06:01
They can be made製作 to automatically自動 roll up, or they can be made製作
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它們可以作成會自動收起,也可以作成固定形狀的,
06:04
stable穩定, like Zach's扎克的, to hold保持 any position位置 in between之間.
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就像 Zach 拿的那個,可以自動收放。
06:11
ZKZK: As we were talking to the vendor供應商 -- to try to learn學習 about
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ZK:目前,當我們和供應商談到,
06:14
how you could apply應用 these, or how they're being存在 applied應用的 currently目前 --
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你要怎麼去運用這個東西,或是它們目前被運用在哪方面時,
06:17
he was telling告訴 us that, in the military軍事 they use this one
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他告訴我們,軍隊裡有使用這個,
06:21
so soldiers士兵 can keep it on their chests箱子 -- very concealed --
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這樣士兵們可以把它隱密的放在口袋裡,
06:23
and then, when they're out on the field領域, erect直立 it as an antenna天線
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在戰場上的時候,可以將它展開變成天線,
06:26
to clearly明確地 send發送 signals信號 back to the base基礎.
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將清楚的訊號傳回基地。
06:29
In our brainstorms奇思妙想, we came來了 up with the idea理念 you could use it for a soccer足球 goal目標:
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在我們內部討論時,我們想到你可以把它用在足球球門,
06:33
so at the end結束 of the game遊戲, you just roll up the goal目標 and put it in your gym健身房 bag.
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這樣在比賽結束時,你可以把它收起來,放進你的運動袋裡。
06:36
(Laughter笑聲)
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(笑聲)
06:38
KSKS: Now, the interesting有趣 thing about this is,
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KS: 有趣的地方是,
06:40
you don't have to be an engineer工程師 to appreciate欣賞 why
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你不需要像工程師一樣去了解
06:42
a 10-foot-腳丫子 pole that can fit適合 in your pocket口袋 is so interesting有趣.
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為什麼一個長十英呎的竿子可以塞進你的口袋裡。
06:45
(Laughter笑聲)
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(笑聲)
06:48
So we decided決定 to go out onto the streets街道 of Chicago芝加哥
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之後我們決定前往芝加哥的街上,
06:50
and ask a few少數 people on the streets街道 what they thought you could do with this.
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問問路上的人們他們會怎麼使用這個東西。
06:53
Man: I clean清潔 my ceiling天花板 fans球迷 with that and I get the spider蜘蛛 webs
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(影片):用來清理天花板上的電扇,
06:56
off my house -- I do it that way.
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還有用來把屋裡的蜘蛛網弄掉。
06:58
Woman女人: I'd make my very own擁有 walking步行 stick.
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我想作成隨身的拐杖。
07:00
Woman女人: I would create創建 a ladder階梯 to use to get up on top最佳 of the tree.
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我會作用來爬樹的梯子。
07:04
Woman女人: An olive橄欖 server服務器.
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摘橄欖的工具。
07:06
Man: Some type類型 of extension延期 pole -- like what the painters畫家 use.
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像那種刷油漆用的延伸竿子。
07:10
Woman女人: I would make a spear that, when you went deep sea diving潛水,
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我想作成長矛,當你深海潛水時,
07:13
you could catch抓住 the fish really fast快速, and then roll it back up,
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你可以快速抓到魚,然後把它收回來,
07:17
and you could swim游泳 easier更輕鬆 ... Yeah.
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這樣你可以游得更輕鬆。
07:21
(Laughter笑聲)
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(笑聲)
07:24
ZKZK: Now, for our next下一個 technology技術 we're going to do a little demonstration示範,
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ZK:現在,我們要替下一個技術作個小示範,
07:27
and so we need a volunteer志願者 from the audience聽眾.
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我們需要一位自願的聽眾。
07:30
You sir先生, come on up.
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就是你,先生,請上來這邊。
07:31
(Laughter笑聲)
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(笑聲)
07:35
Come on up. Tell everybody每個人 your name名稱.
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來吧。告訴大家你的名字。
07:37
Steve史蒂夫 Jurvetson尤爾韋特松: Steve史蒂夫.
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Steve Jurvetson:Steve。
07:38
ZKZK: It's Steve史蒂夫. All right Steve史蒂夫, now, follow跟隨 me.
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ZK:這位是 Steve。好的 Steve,請跟我過來。
07:42
We need you to stand right in front面前 of the TEDTED sign標誌.
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請你站在這個 TED 標記前面。
07:44
Right there. That's great.
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就是這邊。很好。
07:46
And hold保持 onto this. Good luck運氣 to you.
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請拿著這個。祝你好運。
07:48
(Laughter笑聲)
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(笑聲)
07:51
KSKS: No, not yet然而.
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KS:等等,還沒。
07:52
(Laughter笑聲)
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(笑聲)
07:58
ZKZK: I'd just like to let you all know that this presentation介紹
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ZK:我想告訴各位,這個介紹內容
08:00
has been brought to you by Target目標.
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是由 Target 公司所提供。
08:01
KSKS: Little bit -- that's perfect完善, just perfect完善.
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KS:再過來一點 -- 很棒,剛剛好。
08:05
Now, Zach扎克, we're going to demonstrate演示
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現在,Zach,我們將要展示
08:08
a water gun fight鬥爭 from the future未來.
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未來的水槍大戰。
08:10
(Laughter笑聲)
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(笑聲)
08:16
So here, come on up to the front面前. All right, so
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好了,站到前面來吧。好的,
08:19
now if you'll你會 see here -- no, no, it's OK.
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你可以看見這邊 -- 沒關係,沒關係。
08:23
So, describe描述 to the audience聽眾 the temperature溫度 of your shirt襯衫. Go ahead.
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請告訴大家你的衣服上的溫度。請說。
08:28
SJSJ: It's cold.
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SJ:好冷喔。
08:30
KSKS: Now the reason原因 it's cold is that's it's not actually其實 water loaded
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KS:會冷的原因,是因為水槍裡並不是真正的水。
08:32
into these squirt噴出 guns槍砲 -- it's a dry liquid液體 developed發達 by 3M.
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這是 3M 公司開發的乾式液體。
08:36
It's perfectly完美 clear明確, it's odorless無臭的, it's colorless無色.
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它很乾淨,沒有味道,也沒有顏色。
08:41
It's so safe安全 you could drink this stuff東東.
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它很安全,你甚至可以把它喝下去。
08:43
(Laughter笑聲)
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(笑聲)
08:45
And the reason原因 it feels感覺 cold is because it evaporates蒸發
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它會讓你覺得冷是因為
08:48
25 times faster更快 than water.
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它蒸發的速度比水快25倍。
08:50
(Laughter笑聲)
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(笑聲)
08:53
All right, well thanks謝謝 for coming未來 up.
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好的,謝謝你上來。
08:55
(Laughter笑聲)
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(笑聲)
08:56
ZKZK: Wait, wait, Steven史蒂芬 -- before you go we filled填充 this with the dry liquid液體
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ZK:等等,Steve -- 在你走之前,我們已經把這個裝滿乾式液體,
09:00
so during the break打破 you can shoot射擊 your friends朋友.
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等等休息時間你可以拿來射你的朋友。
09:01
SJSJ: Excellent優秀, thank you.
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SJ:太好了,謝謝。
09:02
KSKS: Thanks謝謝 for coming未來 up. Let's give him a big round回合 of applause掌聲.
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KS:謝謝你上來。我們給他熱烈的掌聲。
09:04
(Applause掌聲)
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(掌聲)
09:07
So what's the significance意義 of this dry liquid液體?
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那麼,這種乾式液體有什麼重要的呢?
09:11
Early versions版本 of the fluid流體 were actually其實 used on a Cray克雷 Supercomputer超級計算機.
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早期 Cray 超級電腦就是使用這種液體來冷卻。
09:15
Now, the unexpected意外 thing about this
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現在,令人驚訝的是,
09:18
is that Zach扎克 could stand up on stage階段 and drench
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Zach 可以站在台上,
09:20
a perfectly完美 innocent無辜 member會員 of the audience聽眾 without any concern關心
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把所有聽眾都給淋濕而不需要擔心
09:23
that we'd星期三 damage損傷 the electronics電子產品, that we'd星期三 get him wet,
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當我們把電器弄濕的時候會壞掉,
09:26
that we'd星期三 hurt傷害 the books圖書 or the computers電腦. It works作品 because it's non-conductive非導電.
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就像是我們把書或電腦搞掛一般。因為這些東西是非導體。
09:30
So you can see here, you can immerse沉浸 a whole整個 circuit電路 board
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所以你可以看見,當你把一整塊電路板浸泡在裡面時,
09:32
in this and it wouldn't不會 cause原因 any damage損傷.
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它完全不會受到任何損害。
09:34
You can circulate流通 it to draw the heat away.
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可以把它通電,用它把熱給帶走。
09:36
But today今天 it's most widely廣泛 used in office辦公室 buildings房屋 --
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這目前最常被使用辦公大廈中 --
09:38
in the sprinkler灑水車 system系統 -- as a fire-suppression滅火 fluid流體.
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在灑水系統中擔任用來滅火的液體。
09:41
Again, it's perfectly完美 safe安全 for people. It puts看跌期權 out the fires火災, doesn't hurt傷害 anything.
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再提一次,它對人體絕對安全。它可以滅火,不會傷害到任何東西。
09:45
But our favorite喜愛 idea理念 for this
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但是我們最喜歡的點子是,
09:46
was using運用 it in a basketball籃球 game遊戲. So during halftime中場休息,
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把它用在籃球比賽中。在中場休息時,
09:49
it could rain down on the players玩家, cool everyone大家 down,
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它可以把所有球員淋濕,讓大家感到清涼,
09:51
and in a matter of minutes分鐘 it would dry. Wouldn't豈不 hurt傷害 the court法庭.
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幾分鐘後就會自動乾掉。對球場完全沒有影響。
09:55
ZKZK: Our next下一個 technology技術 comes to us from a company公司 in Japan日本
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ZK:我們下一個技術來自於一個日本公司,
09:57
called Sekisui積水 Chemical化學. One of their R&D engineers工程師
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名叫 Sekisui Chemical。他們的一位研發工程師,
10:00
was working加工 on a way to make plastic塑料 stiffer較硬.
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正在研究一種塑膠強化劑。
10:03
While he was doing this, he noticed注意到 an unexpected意外 thing.
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在他的研究過程中,他發現了一個令人訝異的事。
10:06
We have a video視頻 to show顯示 you.
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我們有一段影片。
10:33
KSKS: So you see there, it didn't bounce彈跳 back. Now, this was
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KS:你可以看見這邊,它不會彈回來。
10:35
an unintended意外 side effect影響 of some experiments實驗 they were doing.
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這是實驗中意外發現的附加成果。
10:38
It's technically技術上 called, "shape-retaining形狀保持 property屬性."
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這項技術稱為 "定型特性"。
10:41
Now, think about your interactions互動 with aluminum foil挫敗.
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想想你在使用鋁箔的樣子。
10:44
Shape-retaining形狀保持 is common共同 in metal金屬: you bend彎曲 a piece of aluminum foil挫敗,
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對金屬來說,保持改變的形狀很正常。當你把鋁箔的一角彎起來,
10:47
and it holds持有 its place地點. Contrast對比 that with
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它會固定在那邊。相對來說,
10:50
a plastic塑料 garbage垃圾 can -- and you can push in the sides雙方
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就像是塑膠垃圾桶,你可以把一邊按下去
10:52
and it always bounces反彈 back.
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然後它總會彈回來。
10:55
ZKZK: For example, you could make a watch that wraps包裝 around your wrist,
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ZK:舉例來說,你可以作成一個手錶,戴手手腕上,
10:58
but doesn't use a buckle.
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不需要任何固定釦。
11:01
Taking it a little further進一步, if you wove布紋
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再進一步來看,如果你把它這些編織條狀在一起,
11:03
those strips帶子 together一起 -- kind of like a little basket -- you could make
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像是在編織一個小籃子一樣,你就可以作成
11:06
a shape-retaining形狀保持 sheet, and then you could embed it in a cloth:
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一張可以定型的布,你可以把它嵌入布料中,
11:10
so you could make a picnic野餐 sheet that wraps包裝 around the table,
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這樣你就可以用在野餐桌上,邊緣包著餐桌的角落,
11:12
so that way on a windy有風 day it wouldn't不會 blow打擊 away.
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這樣就算風很大,也不會被吹走。
11:15
For our next下一個 technology技術, it's hard to observe
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我們的下一個技術,單獨觀察的時候
11:16
the unexpected意外 property屬性 by itself本身, because it's an ink墨水.
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不容易看出它令人訝異的特性,因為它是一種墨水。
11:20
So, we've我們已經 prepared準備 a video視頻 to show顯示 it applied應用的 to paper.
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所以我們準備了一段影片來展示它用在紙上的狀況。
11:27
KSKS: As this paper is bending彎曲, the resistance抵抗性 of the ink墨水 changes變化.
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KS:當這張紙彎曲時,這種墨水的電阻會改變。
11:31
So with simple簡單 electronics電子產品, you can detect檢測 how much the page is being存在 bent彎曲.
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利用簡單的電子器材,你可以偵測紙張被彎曲的程度。
11:35
Now, to think about the potential潛在 for this,
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想想這個的潛力,
11:37
think of all the places地方 ink墨水 is supplied供應: on business商業 cards,
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試想能沾上這種墨水的物品。在名片上,
11:40
on the back of cereal穀類 boxes盒子, board games遊戲. Any place地點 you use ink墨水,
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在麥片包裝盒後面,紙上遊戲。任何用到墨水的地方,
11:44
you could change更改 the way you interact相互作用 with it.
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你可以改變和它互動的方式。
11:46
ZKZK: So my favorite喜愛 idea理念 for this is to apply應用 the ink墨水 to a book.
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ZK:我最喜歡的點子是把它用在書上。
11:50
This could totally完全 change更改 the way that you interface接口 with paper.
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這會完全改變你使用紙張的方式。
11:53
You see the dark黑暗 line on the side and the top最佳. As you turn the pages網頁
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你可以看見紙張邊緣和上面的黑線。當你翻頁時,
11:56
of the book, the book can actually其實 detect檢測 what page you're on,
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這本書會藉由紙上的電流改變,
11:59
based基於 on the curvature曲率 of the pages網頁.
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來偵測你所翻的是哪一頁。
12:01
In addition加成, if you were to fold in one of the corners角落, then you could program程序
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另外,如果你把某一頁角落折起來時,你可以利用程式
12:05
the book to actually其實 email電子郵件 you the text文本 on the page for your notes筆記.
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命令這本書把這一頁的內容 e-mail 給你當作筆記用。
12:10
KSKS: For our last technology技術, we worked工作 again with Roman羅馬 and his team球隊
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KS:關於我們最後一項技術,我們再次和 Roman
12:12
at the Directors董事 Bureau to develop發展 a commercial廣告 from the future未來
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和他在 the Directors Bureau 的團隊一起製作未來的廣告,
12:15
to explain說明 how it works作品.
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來說明它是怎麼運作的。
12:26
Old Milk牛奶 Carton紙板箱: Oh yeah, it smells氣味 good.
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(影片):喔耶,這聞起來真棒。
12:33
Who are you?
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你是誰?
12:35
New Milk牛奶 Carton紙板箱: I'm New Milk牛奶.
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我是新鮮的牛奶。
12:38
OMCOMC: I used to smell like you.
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我本來和你的味道一樣。
12:40
Narrator旁白: Fresh新鮮 Watch, from InventablesInventables Dairy乳業 Farms農場.
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新鮮守護者,由 Inventables 牛奶牧場提供。
12:42
Packaging打包 that changes變化 color顏色 when your milk's牛奶的 gone走了 off.
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當你的牛奶過期時,包裝會自動改變顏色。
12:45
Don't let milk牛奶 spoil溺愛 your morning早上.
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不要讓牛奶毀了你的早晨。
12:48
ZKZK: Now, this technology技術 was developed發達 by these two guys:
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ZK:這項科技由這兩位所發明 --
12:51
Professor教授 Ken SuslickSuslick and Neil尼爾 RakowRakow, of the University大學 of Illinois伊利諾伊.
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伊利諾州 大學的 Ken Suslick 教授和 Neil Rakow 教授。
12:54
KSKS: Now the way it works作品: there's a matrix矩陣 of color顏色 dyes染料.
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KS:它運作的方式是:有一個各種顏色染料組成的矩陣。
12:57
And these dyes染料 change更改 color顏色 in response響應 to odors氣味.
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這些染料的顏色會隨著味道而改變。
13:00
So the smell of vanilla香草, that might威力 change更改 the four on the left to brown棕色
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所以香草的味道會讓左邊四個變成棕色,
13:04
and the one on the right to yellow黃色. This matrix矩陣 can produce生產
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右邊那個變成黃色,於是這個矩陣會產生
13:07
thousands數千 of different不同 color顏色 combinations組合 to represent代表 thousands數千 of different不同 smells氣味.
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上千種顏色搭配,來代表上千種不同的味道。
13:11
But like in the milk牛奶 commercial廣告, if you know what odor氣味 you want to detect檢測,
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但廣告中的牛奶,如果你知道你偵測到的味道,
13:14
then they can formulate制定 a specific具體 dye染料 to detect檢測 just that odor氣味.
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那麼他們就可以設計一個特別的染料來偵測這種味道。
13:17
ZKZK: Right. It was that that started開始 a conversation會話 with Professor教授 SuslickSuslick and myself,
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ZK:是的。我和 Suslick 教授聊了一下,
13:21
and he was explaining說明 to me the things that this is making製造 possible可能,
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他向我解釋這些將是可能的。
13:24
beyond just detecting檢測 spoiled food餐飲. It's really where the significance意義 of it lies.
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偵測這些壞掉的食物,就是這個最重要的用處。
13:29
His company公司 actually其實 did a survey調查 of firemen消防員 all across橫過 the country國家 to try to learn學習,
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他的公司針對全國的消防員進行了一項調查,
13:33
how are they currently目前 testing測試 the air空氣 when they respond響應 to an emergency scene現場?
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當他們抵達緊急案件現場時,他們怎麼去偵測空氣狀況?
13:37
And he kind of comically滑稽地 explained解釋 that
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然後他有點開玩笑的說,
13:40
time after time, what the firemen消防員 would say is:
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這些消防員常說的是,
13:42
they would rush to the scene現場 of the crime犯罪; they would look around;
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他們衝進犯罪現場,然後看看四周,
13:45
if there were no dead policemen警察, it was OK to go.
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如果沒有死掉的警察,那就是安全的。
13:47
(Laughter笑聲)
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(笑聲)
13:50
I mean, this is a true真正 story故事. They're using運用 policemen警察 as canaries金絲雀.
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我是指,這是真實故事。他們把警察當成了偵測器。
13:54
(Laughter笑聲)
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(笑聲)
13:56
But more seriously認真地, they determined決心 that you could develop發展
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更重要的是,他們確定可以發展出一種
13:58
a device設備 that can smell better than the humans人類,
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比人類更能偵測味道的儀器,
14:01
and say if it's safe安全 for the firemen消防員.
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這樣可以讓消防員更加安全。
14:04
In addition加成, he's spun off a company公司 from the University大學 called ChemSensingChemSensing,
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另外,他離開了大學成立了一家叫做 ChemSensing 的公司,
14:08
where they're working加工 on medical equipment設備.
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這家公司製作醫療器材,
14:11
So, a patient患者 can come in and actually其實 blow打擊 into their device設備.
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當病患進來以後,只要對著儀器吹氣。
14:14
By detecting檢測 the odor氣味 of particular特定 bacteria, or viruses病毒,
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藉由偵測不同細菌或病菌的味道,
14:18
or even lung cancer癌症, the dots will change更改 and they can use
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或甚至是肺癌,點數會改變,
14:21
software軟件 to analyze分析 the results結果.
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於是他們可以藉由軟體來分析結果。
14:24
This can radically根本 improve提高 the way that doctors醫生 diagnose診斷 patients耐心.
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這可以讓醫生診斷病患的方式完全大幅進步。
14:28
Currently目前, they're using運用 a method方法 of trial審訊 and error錯誤,
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目前他們所使用的是嘗試錯誤的方式,
14:30
but this could tell you precisely恰恰 what disease疾病 you have.
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但這可以精確的診斷出你所生的病。
14:33
KSKS: So that was the six we had for you today今天, but I hope希望 you're starting開始 to see
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KS:以上是今天我們所要告訴大家的六樣東西,希望大家了解
14:36
why we find these things so fascinating迷人.
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為何這些會東西如此迷人。
14:38
Because every一切 one of these six changed our understanding理解
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因為這六樣東西,改變了我們對於
14:41
of what was possible可能 in the world世界. Prior to seeing眼看 this,
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這個世界上什麼事可能的想法。在看見這些之前,
14:44
we would have assumed假定: a 10-foot-腳丫子 pole couldn't不能 fit適合 in your pocket口袋;
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我們可能認為長十英呎的竿子不可能放進你的口袋裡。
14:47
something as inexpensive便宜 as ink墨水 couldn't不能 sense the way paper is being存在 bent彎曲;
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便宜的油墨不可能用來偵測紙張是否是彎曲的。
14:50
every一切 one of these things -- and we're constantly經常 trying to find more.
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這每一樣東西,以及我們持續努力去找尋的其他更多東西。
14:54
ZKZK: This is something that Keith基思 and I really enjoy請享用 doing.
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ZK:這是 Keith 和我所喜歡去做的事情。
14:56
I'm sure it's obvious明顯 to you now, but it was actually其實 yesterday昨天
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我想這對大家來說已經很明顯了,但事實上昨天
15:00
that I was reminded提醒 of why. I was having a conversation會話
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我被提醒了為何這是明顯的。當時我和
15:02
with Steve史蒂夫 Jurvetson尤爾韋特松, over downstairs樓下 by the escalators自動扶梯,
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Steve Jurvetson 在樓下的電扶梯聊天,
15:06
and he was telling告訴 me that when Chris克里斯 sent發送 out that little box,
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他告訴我,Chris 送給他一個小盒子,
15:09
one of the items項目 in it was the hydrophobic疏水 sand --
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裡面有其中一樣東西是不會吸水的沙子 --
15:11
the sand that doesn't get wet. He said that he was playing播放 with it with his son兒子.
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那沙子不會變濕。他說他和兒子一起玩這個沙子。
15:15
And you know, his son兒子 was mesmerized如醉如痴,
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你知道嗎, 他的兒子迷上了這東西,
15:17
because he would dunk it in the water, he would take it out
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因為他把沙子浸入水裡,然後拿出來,
15:19
and it was bone dry. A few少數 weeks later後來, he said that his son兒子
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沙子還是完全乾的。幾周之後,他說,他的兒子
15:22
was playing播放 with a lock of his mother's母親 hair頭髮, and he noticed注意到
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在玩他媽媽的一搓頭髮,他發現
15:25
that there were some drops滴劑 of water on the hair頭髮.
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有幾滴水珠在頭髮上。
15:27
And he took the thing and he looked看著 up to Steve史蒂夫 and he said,
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他看著那東西,然後抬頭看著 Steve,他說,
15:29
"Look, hydrophobic疏水 string."
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"看,是不會吸水的頭髮。"
15:31
(Laughter笑聲)
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(笑聲)
15:34
I mean, after hearing聽力 that story故事 -- that really summed總結 it up for me.
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聽完這個故事,今天的內容就到這結束了。
15:37
Thank you very much.
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非常感謝各位。
15:38
KSKS: Thank you.
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KS:謝謝大家。
15:39
(Applause掌聲)
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(掌聲)
Translated by kane tan
Reviewed by Lin Su-Wei()

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ABOUT THE SPEAKERS
Keith Schacht - Inventor
Keith Schacht co-founded Inventables, a hothouse for innovation. More recently he's brought us the JobCoin listings board, the Freshwater Venture entrepreneur map, and Facebook's Grow-a-Gift.

Why you should listen
Keith Schacht founded Inventables in 2002 with co-founder Zach Kaplan. The firm seeks out new materials, and new uses for new materials, bringing fresh ideas for business products and the world's most amazing toys. Schacht has recently left Inventables to start a few new ventures, including the JobCoin listings service and Facebook's Grow-a-Gift.
More profile about the speaker
Keith Schacht | Speaker | TED.com
Zach Kaplan - Inventor
Zach Kaplan is the CEO of Inventables, a company that collects and shows off new materials and new ideas (you can see their latest collection on Discovery Channel's new show, "Prototype This!").

Why you should listen

Zach Kaplan founded Inventables in 2002 with co-founder Keith Schacht. The firm seeks out interesting new materials, and blue-skies new uses for new materials, bringing its subscribers fresh ideas for commercial products (and the world's most amazing toys).

Inventables is contributing to the new Discovery Channel show "Prototype This! " You can see three of the company's distinctive racks of materials in the Design Room on Prototype Island.

More profile about the speaker
Zach Kaplan | Speaker | TED.com