ABOUT THE SPEAKER
Stefan Sagmeister - Graphic designer
Renowned for album covers, posters and his recent book of life lessons, designer Stefan Sagmeister invariably has a slightly different way of looking at things.

Why you should listen

Stefan Sagmeister is no mere commercial gun for hire. Sure, he's created eye-catching graphics for clients including the Rolling Stones and Lou Reed, but he pours his heart and soul into every piece of work. His design work is at once timeless and of the moment, and his painstaking attention to the smallest details creates work that offers something new every time you look at it.

While a sense of humor invariably surfaces in his designs, Sagmeister is nonetheless very serious about his work; his intimate approach and sincere thoughtfulness elevate his design. A genuine maverick, Sagmeister achieved notoriety in the 1990s as the designer who self-harmed in the name of craft: He created a poster advertising a speaking engagement by carving the salient details onto his torso.

More profile about the speaker
Stefan Sagmeister | Speaker | TED.com
TED2004

Stefan Sagmeister: Happiness by design

史蒂芬.塞格麥斯特 (Stefan Sagmeister ) -- 開心設計之分享

Filmed:
2,180,845 views

平面設計師史蒂芬.塞格麥斯特(Stefan Sagmeister ) 透過他生命中的快樂時刻,帶領聽眾進入一場驚奇旅程,並談論這些時刻與美好設計的關係。
- Graphic designer
Renowned for album covers, posters and his recent book of life lessons, designer Stefan Sagmeister invariably has a slightly different way of looking at things. Full bio

Double-click the English transcript below to play the video.

00:24
About 15 years年份 ago, I went to visit訪問 a friend朋友 in Hong香港 Kong.
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大概十五年前,我到香港探望一位朋友。
00:31
And at the time I was very superstitious迷信的.
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那時候,我非常迷信。
00:35
So, upon landing降落 -- this was still at the old Hong香港 Kong airport飛機場
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所以在著陸時 -- 那時香港仍然是那個舊機場
00:40
that's Kai Tak, when it was smack拍擊 in the middle中間 of the city --
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啟德機場,要在城市中不偏不倚 --
00:43
I thought, "If I see something good, I'm going to have a great time here in
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我想: 如果我看到一些好景象,我將會在這兩周過得很愉快。
00:48
my two weeks. And if I see something negative, I'm going to be miserable, indeed確實."
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而若果我看到一些負面的景象,我將過得很痛苦。
00:56
So the plane平面 landed登陸 in between之間 the buildings房屋
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飛機在兩棟大廈之間著陸。
00:58
and got to a full充分 stop in front面前 of this little billboard廣告牌.
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它完全停在這塊廣告牌前。
01:05
(Laughter笑聲)
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(笑)
01:06
And I actually其實 went to see some of the design設計 companies公司
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而我事實上在我逗留在香港期間
01:10
in Hong香港 Kong in my stay there.
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我去參觀了幾間設計公司。
01:12
And it turned轉身 out that --
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而最終的結果是 --
01:14
I just went to see, you know, what they are doing in Hong香港 Kong.
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我只是去看看它們在香港正幹著些什麼。
01:19
But I actually其實 walked away with a great job工作 offer提供.
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但我最終得到一份很棒的工作。
01:23
And I flew back to Austria奧地利, packed打包 my bags包裝袋,
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我飛回奧地利,收拾我的行李。
01:27
and, another另一個 week later後來, I was again on my way to Hong香港 Kong
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在幾個星期後,我再次出發到香港去。
01:33
still superstitions迷信 and thinking思維, "Well, if that 'Winner''優勝者' billboard廣告牌 is still up,
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仍然迷信並且想著: 嗯,好吧,如果那個「溫拿」的廣告牌仍在,
01:40
I'm going to have a good time working加工 here.
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我將會在這裡工作得很愉快。
01:42
(Laughter笑聲)
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(笑)
01:43
But if it's gone走了, it's going to be really miserable and stressful壓力."
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但如果它不在,這將會是很痛苦和壓力繁重。
01:49
So it turned轉身 out that not only was the billboard廣告牌 still up
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最終那個廣告牌不但仍在,
01:53
but they had put this one right next下一個 to it.
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而且他們還把這個放在旁邊。(雙喜)
01:55
(Laughter笑聲)
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(笑)
01:58
On the other hand, it also taught me where superstition迷信 gets得到 me
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從另一方面來說,它教導我不再迷信
02:02
because I really had a terrible可怕 time in Hong香港 Kong.
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因為在香港的日子糟透了。
02:04
(Laughter笑聲)
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(笑)
02:07
However然而, I did have a number of real真實 moments瞬間 of happiness幸福 in my life --
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但是,我的人生確實有幾件真正的開心時刻 --
02:18
of, you know, I think what the conference會議 brochure小冊 refers to
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你知道,我想那是場刊所指的
02:23
as "moments瞬間 that take your breath呼吸 away."
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能令你屏息以待的時刻。
02:26
And since以來 I'm a big list名單 maker製作者, I actually其實 listed上市 them all.
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因我是一位超級清單列舉者,我確實把它們全列舉出來。
02:33
(Laughter笑聲)
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(笑)
02:34
Now, you don't have to go through通過 the trouble麻煩 of reading them
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現在你不需要麻煩去把它讀出來,
02:37
and I won't慣於 read them for you.
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而我也不會為你而朗讀它們。
02:40
I know that it's incredibly令人難以置信 boring無聊 to hear about other people's人們 happinesses幸福操持.
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我知道去聽別人的快樂將會是一件極其沉悶的事。
02:44
(Laughter笑聲)
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(笑)
02:46
What I did do, though雖然 is, I actually其實 looked看著 at them from a design設計 standpoint立場
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而我所做的是,我想從設計師的立場去看它,
02:55
and just eliminated淘汰 all the ones那些 that had nothing to do with design設計.
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把那些無關設計的事情刪除。
03:01
And, very surprisingly出奇, over half of them had, actually其實, something to do with design設計.
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很意外的是,有超過一半是與設計有關。
03:08
So there are, of course課程, two different不同 possibilities可能性.
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當然這有兩個可能性。
03:11
There's one from a consumer's消費者 point of view視圖 --
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有一個是從顧客的觀點出發 --
03:13
where I was happy快樂 while experiencing經歷 design設計.
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當我設計時我很高興。
03:16
And I'll just give you one example. I had gotten得到 my first Walkman隨身聽.
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讓我給你一個例子吧。當我得到我第一部隨身聽。
03:20
This is 1983.
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那是一九八三年。
03:22
My brother哥哥 had this great Yamaha雅馬哈 motorcycle摩托車
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我哥哥有一台很好的山葉機車。
03:25
that he was willing願意 to borrow to me freely自如.
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他讓我任意借用。
03:28
And The Police's警方 "Synchronicity同步"
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而警察合唱團專輯:Synchronicity 的
03:31
cassette暗盒 had just been released發布
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錄音帶剛面世
03:33
and there was no helmet頭盔 law in my hometown家鄉 of Bregenz布雷根茨.
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而我的故鄉Bregenz沒有配戴頭盔的法例。
03:36
So you could drive駕駛 up into the mountains
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所以你可以一邊在山中駕駛
03:38
freely自如 blasting爆破 The Police警察 on the new Sony索尼 Walkman隨身聽.
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一邊任意用你新的新力隨身聽轟炸警察合唱團的歌曲。
03:42
(Laughter笑聲)
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(笑)
03:43
And I remember記得 it as a true真正 moment時刻 of happiness幸福.
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我記得那是真的快樂時刻。
03:48
You know, of course課程, they are related有關 to this combination組合 of
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你知道,當然,它是配合著
03:53
at least最小 two of them being存在, you know, design設計 objects對象.
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至少兩種是設計產品。
03:57
And, you know, there's a scale規模 of happiness幸福 when you talk about in design設計
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你知道,當你談及設計時,開心是有等級的
04:01
but the motorcycle摩托車 incident事件 would definitely無疑 be, you know,
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但機車這件事件上,你知道,
04:05
situated位於 somewhere某處 here -- right in there between之間 Delight and Bliss.
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是介乎這裡 -- 剛好在欣喜與極樂之間。
04:11
Now, there is the other part部分, from a designer's設計師 standpoint立場 --
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現在,有另一個部份,是從設計師的立場看 --
04:17
if you're happy快樂 while actually其實 doing it.
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如果你著實幹的時候很快樂。
04:19
And one way to see how happy快樂 designers設計師 are when they're designing設計 could be to
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要了解設計師在設計時有多快樂的其中一個方法是
04:26
look at the authors'作者的 photos相片 on the back of their monographs專著?
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看看他們在他們的專題著作後頁的照片?
04:30
(Laughter笑聲)
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(笑)
04:31
So, according根據 to this, the Australians澳大利亞人 and the Japanese日本
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根據這樣,這些澳洲人和日本人
04:36
as well as the Mexicans墨西哥人
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還有墨西哥人
04:37
are very happy快樂.
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都很快樂。
04:39
(Laughter笑聲)
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(笑)
04:40
While, somewhat有些, the Spaniards西班牙人 ...
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至於,西班牙人
04:42
and, I think, particularly尤其, the Swiss瑞士人
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和我想,尤其是瑞士人,
04:46
(Laughter笑聲),
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(笑)
04:48
don't seem似乎 to be doing all that well.
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他們過得不怎麼好。
04:50
(Laughter笑聲)
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(笑)
04:58
Last November十一月, a museum博物館 opened打開 in Tokyo東京 called The Mori Museum博物館,
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上一個十一月,有一個博物館在東京開幕,名叫森之博物館
05:04
in a skyscraper摩天大樓, up on the 56th floor地板.
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它在一個摩天大樓的五十六樓。
05:08
And their inaugural就職 exhibit展示 was called "Happiness幸福."
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而它們的開幕展覽名為「快樂」。
05:12
And I went, very eagerly眼巴巴, to see it, because --
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我去了。非常地期待著。 因為 --
05:16
well, also, with an eye on this conference會議.
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當然是著眼於這個會議。
05:20
And they interestingly有趣 sectioned切片 the exhibit展示 off into four different不同 areas.
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他們很有趣地把展覽館分為四個區域。
05:30
Under "Arcadia阿卡迪亞," they showed顯示 things like this, from the Edo江戶時代 period --
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在"阿爾卡笛亞區",他們展出了從江戶時期的物品 --
05:34
a hundred ways方法 to write "happiness幸福" in different不同 forms形式.
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一百種不同方式寫出"快樂"。
05:39
Or they had this apple蘋果 by Yoko洋子 Ono小野 -- that, of course課程, later後來 on
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或小野洋子的蘋果 -- 那當然,後來
05:43
was, you know, made製作 into the label標籤 for The Beatles披頭士樂隊.
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你知道的,它成為披頭四的商標。
05:48
Under "Nirvana" they showed顯示 this Constable警官 painting繪畫.
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在"涅槃展區",他們展出這幅康斯塔伯的油畫。
05:52
And there was a little -- an interesting有趣 theory理論 about abstraction抽象化.
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而這裡有些 -- 有關於抽象的很有趣的理論。
05:56
This is a blue藍色 field領域 -- it's actually其實 an Yves伊夫 Klein克萊恩 painting繪畫.
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這是一片藍色的原野 -- 其實是Yves Kline伊夫克萊因的畫。
06:00
And the theory理論 was that if you abstract抽象 an image圖片, you really, you know
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他的理論是如果你把一個映像抽象化,你知道你確實
06:05
open打開 as much room房間 for the un-representable未表示的 --
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開啟了很大的不能被代表的空間 --
06:09
and, therefore因此, you know, are able能夠 to involve涉及 the viewer觀眾 more.
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所以你知道這更加能讓觀賞者參與其中。
06:15
Then, under "Desire慾望," they showed顯示 these ShunshoShunsho paintings繪畫 --
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而在"慾望"的展區中,他們展出這些春章的畫作 --
06:19
also from the Edo江戶時代 period -- ink墨水 on silk.
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也是江戶時期的作品 -- 在絲綢上作畫。
06:25
And, lastly最後, under "Harmony和諧," they had this 13th-centuryTH-世紀 mandala曼陀羅 from Tibet西藏.
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而最後,在和諧的展區中, 他們有來自十三世紀西藏的曼陀羅。
06:32
Now, what I took away from the exhibit展示 was that
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我在這個展覽的領悟是
06:36
maybe with the exception例外 of the mandala曼陀羅
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或許除了那個曼陀羅外
06:39
most of the pieces in there were actually其實 about the visualization可視化 of happiness幸福
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大部份的展品都其實是有關快樂的形象
06:45
and not about happiness幸福.
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而並不是有關快樂。
06:47
And I felt a little bit cheated被騙, because the visualization可視化 --
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我覺得有點兒被欺騙,因為它的形象化--
06:51
that's a really easy簡單 thing to do.
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是一件非常容易做到的事情。
06:54
And, you know, my studio工作室 -- we've我們已經 doneDONE it all the time.
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你知道在我的工作室 -- 我們時常這樣做。
06:57
This is, you know, a book.
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這是,你知道,是一本書。
06:59
A happy快樂 dog -- and you take it out, it's an aggressive侵略性 dog.
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有一隻很開心的狗 -- 而你帶它出去。它是一隻好鬥的狗。
07:03
It's a happy快樂 David大衛 Byrne拜恩 and an angry憤怒 David大衛 Byrne拜恩.
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這是開心的David Byrne 和憤怒的David Byrne。
07:09
Or a jazz爵士樂 poster海報 with a happy快樂 face面對 and a more aggressive侵略性 face面對.
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或一幅爵士樂的海報中一個開心的臉孔及一個好鬥的臉孔。
07:13
You know, that's not a big deal合同 to accomplish完成.
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你知道這不是一件太大的成就。
07:17
It has gotten得到 to the point where, you know, within advertising廣告
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重點就是,你知道,在廣告中
07:22
or within the movie電影 industry行業, "happy快樂" has gotten得到 such這樣 a bad reputation聲譽 that
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或電影世界中,快樂是有著一個很不好的名聲
07:28
if you actually其實 want to do something with the subject學科
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如果你確實想將它成為一個主題
07:31
and still appear出現 authentic真實, you almost幾乎 would have to, you know,
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而又仍然看起來很可信的,你知道,你將差不多會
07:36
do it from a cynical憤世嫉俗的 point of view視圖.
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從憤世嫉俗的觀點出發。
07:39
This is, you know, the movie電影 poster海報.
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這是,你知道,是一幅電影海報。
07:42
Or we, a couple一對 of weeks ago, designed設計 a box set for The Talking Heads元首
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我們在幾星期前為The Talking Heads 設計了一個盒裝
07:47
where the happiness幸福 visualized可視化 on the cover definitely無疑 has, very much, a dark黑暗 side to it.
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封面上所形造的快樂其實有其陰暗面。
07:58
Much, much more difficult is this, where the designs設計 actually其實 can evoke喚起 happiness幸福 --
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最最困難是那個設計其實能喚起快樂。
08:07
and I'm going to just show顯示 you three that actually其實 did this for me.
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我現在展示給你們三樣能令我快樂的事。
08:14
This is a campaign運動 doneDONE by a young年輕 artist藝術家 in New York紐約, who calls電話 himself他自己 "True真正."
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這是一位紐約年輕的藝術家所作的企劃。他叫自己為True。
08:20
Everybody每個人 who has ridden纏身 the New York紐約 subway地鐵 system系統 will be
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所有曾經乘坐紐約地下鐵路系統的人
08:23
familiar with these signs跡象?
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都對這些標誌很熟悉?
08:26
True真正 printed印刷的 his own擁有 version of these signs跡象.
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True 將他自己對這些標誌的版本列印出來。
08:30
Met會見 every一切 Wednesday星期三 at a subway地鐵 stop with 20 of his friends朋友.
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他約二十位朋友在每一個星期三聚集在地下鐵車站。
08:35
They divided分為 up the different不同 subway地鐵 lines and added添加 their own擁有 version.
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他們分開乘坐不同路線然後把他們的版本加進去。
08:41
(Laughter笑聲)
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(笑)
08:42
So this is one.
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這一個。
08:44
(Laughter笑聲)
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(笑)
08:50
Now, the way this works作品 in the system系統 is that nobody沒有人 ever looks容貌 at these signs跡象.
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其實這能夠行得通是因為從來沒有人看這些標誌。
08:55
So you're
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你會
08:57
(Laughter笑聲)
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(笑)
08:58
you're really bored無聊 in the subway地鐵, and you kind of stare at something.
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你在地下鐵內實在非常沉悶,而你會好像凝望什麼。
09:03
And it takes you a while until直到 it actually其實 --
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它要一段時間你才會 --
09:05
you realize實現 that this says something different不同 than what it normally一般 says.
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發現它與平時所寫的不同。
09:09
(Laughter笑聲)
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(笑)
09:11
I mean, that's, at least最小, how it made製作 me happy快樂.
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我的意思是,至少,這令我很開心。
09:14
(Laughter笑聲)
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(笑)
09:25
Now, True真正 is a real真實 humanitarian人道主義.
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True 其實很真的很為人著想。
09:29
He didn't want any of his friends朋友 to be arrested被捕,
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他不想他任何一位朋友被捕。
09:31
so he supplied供應 everybody每個人 with this fake volunteer志願者 card.
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所以他給每一個人一張假的義工証件。
09:36
(Laughter笑聲)
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(笑)
09:39
And also gave this fake letter from the MTAMTA to everybody每個人 --
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他亦給每人一張假冒MTA的信函 --
09:43
sort分類 of like pretending假裝 that it's an art藝術 project項目
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裝成為一項市區交通局資助的
09:46
financed資助 by The Metropolitan宗主 Transit過境 Authority權威.
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藝術計劃。
09:48
(Laughter笑聲)
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(笑)
09:50
Another另一個 New York紐約 project項目.
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另一個紐約企劃。
09:53
This is at P.S. 1 -- a sculpture雕塑 that's basically基本上 a square廣場 room房間
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這是在P.S. 1 -- 這個雕刻品基本上是一個正方形的房間
09:56
by James詹姆士 Turrell特瑞爾, that has a retractable伸縮 ceiling天花板.
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它是James Turrell 的作品。它有一個可縮回的天花板。
10:00
Opens打開 up at dusk黃昏 and dawn黎明 every一切 day.
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在每一天的晨曦和黃昏的時候開啟。
10:03
You don't see the horizon地平線.
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你見不到地平線。
10:04
You're just in there, watching觀看 the incredible難以置信, subtle微妙 changes變化 of color顏色 in the sky天空.
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你身置其中,看著一個天空在極妙又纖細的變化。
10:11
And the room房間 is truly something to be seen看到.
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而這間房間是真的值得去看。
10:16
People's人們 demeanor風度 changes變化 when they go in there.
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人們進入房間時他們的舉動有所變化。
10:21
And, for sure, I haven't沒有 looked看著 at the sky天空 in the same相同 way
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肯定的事,在那裡花了一個小時後
10:26
after spending開支 an hour小時 in there.
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我從未如此一樣看過那片天。
10:29
There are, of course課程, more than those three projects項目 that I'm showing展示 here.
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當然那裡有多過三個我想展示的企劃。
10:34
I would definitely無疑 say that observing觀察 Vik維克 Muniz'穆尼斯“ "Cloud"
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我肯定的說在幾年前在曼哈頓觀看慕尼茲的"雲"後
10:38
a couple一對 of years年份 ago in Manhattan曼哈頓 for sure made製作 me happy快樂, as well.
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也令我非常開心。
10:42
But my last project項目 is, again, from a young年輕 designer設計師 in New York紐約.
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而最後一個企劃是,也是出自一位年輕的紐約藝術家。
10:47
He's from Korea韓國 originally本來.
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他原本來自韓國。
10:48
And he took it upon himself他自己 to print打印 55,000 speech言語 bubbles泡泡 --
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他自己列印了五萬五千個說話泡泡 --
10:56
empty speech言語 bubbles泡泡 stickers貼紙, large ones那些 and small ones那些.
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空白的說話泡泡貼紙,有大有細。
10:59
And he goes around New York紐約 and just puts看跌期權 them, empty as they are, on posters海報.
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他走遍紐約把它們這樣空白的貼在海報上。
11:04
(Laughter笑聲)
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(笑)
11:06
And other people go and fill them in.
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而其他人去把它填寫。
11:09
(Laughter笑聲)
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(笑)
11:12
This one says, "Please let me die in peace和平."
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這個寫:請讓我安靜的死去。
11:15
(Laughter笑聲)
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(笑)
11:22
I think that was --
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我想這是 --
11:24
the most surprising奇怪 to myself was that the writing寫作 was actually其實 so good.
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最讓我驚訝的是那些都其實寫得不錯。
11:29
This is on a musician音樂家 poster海報, that says:
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這個在一個音樂家的海報上,它寫著:
11:32
"I am concerned關心 that my CD光盤 will not sell more than 200,000 units單位
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我擔心我的唱片不能賣多過二十萬張。
11:36
and that, as a result結果, my recoupable可扣除 advance提前
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而結果將會從我的商標
11:40
from my label標籤 will be taken採取 from me,
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拿去補償貸款。
11:42
after which哪一個, my contract合同 will be cancelled取消,
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再者,我的合約將會被取消,
11:44
and I'll be back doing Journey旅程 covers蓋子 on Bleecker布利克 Street."
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我將會回去布立克街翻唱別人的歌。
11:47
(Laughter笑聲)
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(笑)
12:06
I think the reason原因 this works作品 so well is because everybody每個人 involved參與 wins.
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我想它成功的原因是因為所有參與的人都贏。
12:11
Jee gets得到 to have his project項目;
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他得到他的企劃;
12:13
the public上市 gets得到 a sweeter更甜 environment環境;
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大眾得到更美好的環境;
12:17
and different不同 public上市 gets得到 a place地點 to express表現 itself本身;
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不同的人得到他們表達自己的地方;
12:21
and the advertisers廣告商 finally最後 get somebody to look at their ads廣告.
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而廣告商得到更多人看他們的廣告。
12:25
(Laughter笑聲)
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(笑)
12:32
Well, there was a question, of course課程, that was on my mind心神 for a while:
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嗯,這裡當然有一個問題。它在我心中存在一段時間:
12:38
You know, can I do more of the things that I like doing in design設計
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你知道,我能否再多做一些我喜歡的設計
12:43
and less of the ones那些 that I don't like to be doing?
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而少一些做我不喜歡的呢?
12:47
Which哪一個 brought me back to my list名單 making製造 --
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這帶我回到我的項目列舉中 --
12:51
you know, just to see what I actually其實 like about my job工作.
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你知道, 只想看看我實在喜歡的工作。
12:54
You know, one is: just working加工 without pressure壓力.
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你知道,其中一項是,沒有壓力地工作著。
12:58
Then: working加工 concentrated集中, without being存在 frazzled疲憊不堪.
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而且:很專注的工作,沒有疲憊。
13:02
Or, as Nancy南希 said before, like really immerse沉浸 oneself自己 into it.
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或者好像蘭茜之前所說,非常的沉醉個人之中。
13:08
Try not to get stuck卡住 doing the same相同 thing --
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嘗試不要被相同的工作困著 --
13:11
or try not get stuck卡住 behind背後 the computer電腦 all day.
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或嘗試不要整天卡在電腦後。
13:15
This is, you know, related有關 to it: getting得到 out of the studio工作室.
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這是,你知道,同上一個有關:離開你的工作室。
13:19
Then, of course課程, trying to, you know, work on things
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當然嘗試為一件我覺得非常重要的事
13:22
where the content內容 is actually其實 important重要 for me.
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而工作著。
13:25
And being存在 able能夠 to enjoy請享用 the end結束 results結果.
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而享受所得到的結果。
13:31
And then I found發現 another另一個 list名單 in one of my diaries日記 that actually其實 contained
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我之後在我的日記中發現了第二個列表,
13:39
all the things that I thought I learned學到了 in my life so far.
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它包含所有我到現在這一生為止我所學到的東西。
13:43
And, just about at that time, an Austrian magazine雜誌 called and asked
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就在那個時候,有一本奧地利的雜誌致電給我問
13:48
if we would want to do six spreads利差 -- design設計 six spreads利差
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如果我們想做六幅跨頁 -- 設計六幅
13:52
that work like dividing pages網頁 between之間 the different不同 chapters in the magazine雜誌?
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可以在雜誌裡跨過不同章節的頁面嗎?
13:57
And the whole整個 thing just fell下跌 together一起.
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而這整件事件在這融合起來。
13:59
So I just picked採摘的 one of the things that I thought I learned學到了 --
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我選了一件我認為我學過的事 --
14:05
in this case案件, "Everything I do always comes back to me" --
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在這裡是, 所有我做過的事回到我這裡來 --
14:08
and we made製作 these spreads利差 right out of this.
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我們就用這個做那些跨頁。
14:11
So it was: "Everything
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就這樣: 所有
14:13
I do
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我做
14:15
always
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經常
14:17
comes
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14:18
back
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14:20
to me."
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我這裡。
14:22
A couple一對 of weeks ago, a
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數周前,
14:24
(Laughter笑聲)
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(笑)
14:26
French法國 company公司 asked us to design設計 five billboards廣告牌 for them.
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法國的一間公司要求我們為他們設計五幅大型廣告板。
14:31
Again, we could supply供應 the content內容 for it.
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再次,我們可以提供內容。
14:34
So I just picked採摘的 another另一個 one.
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所以我選了另一個。
14:36
And this was two weeks ago.
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這個是兩星期前,
14:38
We flew to Arizona亞利桑那 -- the designer設計師 who works作品 with me, and myself --
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我們飛到亞利桑那州 -- 一位與我工作的設計師及我自己 --
14:44
and photographed拍照 this one.
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拍攝了這個。
14:46
So it's: "Trying
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這就是:嘗試
14:49
to look
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去裝
14:50
good
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好看
14:52
limits範圍
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限制了
14:54
my life."
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我的人生。
14:56
And then we did one more of these.
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而我們這一系列再做了多一次。
14:59
This is, again, for a magazine雜誌, dividing pages網頁.
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這是,再次是為雜誌作跨頁。
15:04
This is: "Having" --
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這次是:有著 --
15:05
this is the same相同 thing;
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這是相同的東西 --
15:06
it's just, you know, photographed拍照 from the side.
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只是從旁邊拍攝。
15:09
This is from the front面前.
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這個是從正面。
15:10
Then it's: "guts膽量."
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它是:勇氣
15:12
Again, it's the same相同 thing -- "guts膽量" is just the same相同 room房間, reworked返工.
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再次, 相同的東西 -- "勇氣" 在同一間房間, 重新修定。
15:17
Then it's: "always
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跟著是:總是
15:19
works作品 out."
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解決問題
15:24
Then it's "for," with the light on.
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跟著是"為" , 這是打了燈的效果
15:27
(Laughter笑聲)
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(笑)
15:29
And it's "me."
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而這是「我」。
15:31
Thank you so much.
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謝謝。
15:33
(Applause掌聲)
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(掌聲)
Translated by Jeannie Cheng
Reviewed by Tiwan Kung

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ABOUT THE SPEAKER
Stefan Sagmeister - Graphic designer
Renowned for album covers, posters and his recent book of life lessons, designer Stefan Sagmeister invariably has a slightly different way of looking at things.

Why you should listen

Stefan Sagmeister is no mere commercial gun for hire. Sure, he's created eye-catching graphics for clients including the Rolling Stones and Lou Reed, but he pours his heart and soul into every piece of work. His design work is at once timeless and of the moment, and his painstaking attention to the smallest details creates work that offers something new every time you look at it.

While a sense of humor invariably surfaces in his designs, Sagmeister is nonetheless very serious about his work; his intimate approach and sincere thoughtfulness elevate his design. A genuine maverick, Sagmeister achieved notoriety in the 1990s as the designer who self-harmed in the name of craft: He created a poster advertising a speaking engagement by carving the salient details onto his torso.

More profile about the speaker
Stefan Sagmeister | Speaker | TED.com