ABOUT THE SPEAKER
Shereen El Feki - Arab sexuality expert
Shereen El Feki works and writes on sexuality and social change in the Arab world.

Why you should listen

Dividing her time between London and Cairo, TED Fellow Shereen El Feki works on issues related to health and social welfare in the Arab region -- including intimate attitudes toward sexual (and political) freedoms, as explored in her new book, Sex and the Citadel.

Half-Egyptian and half-Welsh, El Feki was brought up in Canada. She started her professional life in medical science, with a PhD in molecular immunology from the University of Cambridge, and later worked as healthcare correspondent at The Economist. She also is a former vice chair of the United Nations' Global Commission on HIV and Law. While she has worked in regional media as a presenter with the Al Jazeera Network, and continues to write on social issues in the Arab world, her passion lies in projects that aim to better understand, and surmount, the social challenges facing Arabs, particularly young people.

Read a Q&A with Sheeren El Feki on the TED Fellows site.

More profile about the speaker
Shereen El Feki | Speaker | TED.com
TEDGlobal 2009

Shereen El Feki: Pop culture in the Arab world

雪琳˙厄菲奇:阿拉伯世界流行文化

Filmed:
585,274 views

於TED全球大學演講中,雪琳‧厄菲奇展示時下阿拉伯文化如何借用西方流行文化的註冊商標──音樂錄影帶、漫畫、甚至芭比娃娃,並適當融合雙方文化。融合後產生的媒體說明這兩種文明能完美結合,而非一直維持壁壘分明。
- Arab sexuality expert
Shereen El Feki works and writes on sexuality and social change in the Arab world. Full bio

Double-click the English transcript below to play the video.

00:17
Hello你好, everyone大家. Because this is my first time at TEDTED,
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大家好,這是我第一次來TED演講
00:21
I've decided決定 to bring帶來 along沿 an old friend朋友
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先來開場破冰一下
00:23
to help break打破 the ice a bit.
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讓你們看看我帶來的老朋友
00:27
Yes. That's right. This is Barbie芭比.
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你沒看錯,這是芭比娃娃
00:30
She's 50 years年份 old. And she's looking as young年輕 as ever.
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她50歲了,但依然貌美如昔
00:33
(Laughter笑聲)
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(笑聲)
00:34
But I'd also like to introduce介紹 you to
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不過我也想向各位介紹
00:36
what may可能 be an unfamiliar陌生 face面對.
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一位可能比較陌生的朋友
00:40
This is Fulla芙拉. Fulla芙拉 is the Arab阿拉伯 world's世界 answer回答 to Barbie芭比.
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這是芙拉,阿拉伯世界的芭比
00:45
Now, according根據 to proponents支持者 of the clash衝突 of civilizations文明,
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文化衝突派認為
00:48
Barbie芭比 and Fulla芙拉 occupy佔據 these completely全然 separate分離 spheres.
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芭比跟芙拉各據山頭
00:52
They have different不同 interests利益. They have divergent發散 values.
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她們興趣不同,價值觀也差很多
00:55
And should they ever come in contact聯繫 ...
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一旦彼此接觸
00:58
well, I've got to tell you, it's just not going to be pretty漂亮.
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結果不會太好看
01:01
My experience經驗, however然而, in the Islamic清真 world世界 is very different不同.
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不過,我自己的經驗很不一樣
01:05
Where I work, in the Arab阿拉伯 region地區,
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我在阿拉伯地區工作
01:07
people are busy taking服用 up Western西 innovations創新
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在那裡,大家紛紛擷取西方創意
01:09
and changing改變 them into things
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再轉化成其他產物
01:11
which哪一個 are neither也不 conventionally傳統 Western西,
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這些產物打破西方慣例
01:13
nor也不 are they traditionally傳統 Islamic清真.
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也跳脫伊斯蘭傳統
01:15
I want to show顯示 you two examples例子.
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給大家看兩個例子
01:17
The first is 4ShbabShbab.
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第一個是"4Shbab"
01:19
It means手段 "for youth青年" and it's a new Arab阿拉伯 TV電視 channel渠道.
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"給年輕人看的" 阿拉伯新電視頻道
01:23
(Video視頻): Video視頻 clips剪輯 from across橫過 the globe地球.
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(影片)世界各地的音樂錄影帶
01:26
The USA美國.
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美國
01:28
♫ I am not afraid害怕 to stand alone單獨
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(影片)我一個人無所畏懼
01:32
♫ I am not afraid害怕 to stand alone單獨, if Allah真主 is by my side
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只要阿拉在一旁,我無所畏懼
01:36
♫ I am not afraid害怕 to stand alone單獨
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我一個人無所畏懼
01:39
♫ Everything will be all right ♫
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凡事皆會解決
01:41
♫ I am not afraid害怕 to stand alone單獨
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我一個人無所畏懼
01:43
The Arab阿拉伯 world世界.
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阿拉伯世界
01:46
(Music音樂)
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(音樂)
02:00
♫ She was preserved罐頭 by modesty謙虛 of the religion宗教
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她持守戒律,穩重端莊
02:04
♫ She was adorned by the light of the Quran古蘭經
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散發著可蘭經的光芒
02:13
Shereen人Shereen El薩爾瓦多 FekiFeki: 4ShbabShbab has been dubbed配音 Islamic清真 MTVMTV.
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(雪琳)4Shbab被稱為伊斯蘭的MTV音樂台
02:17
Its creator創造者, who is an Egyptian埃及人 TV電視 producer製片人
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幕後推手為埃及的電視製作人
02:19
called Ahmed艾哈邁德 Abu阿布 HaïbaBA,
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阿梅德˙阿布˙漢巴
02:21
wants young年輕 people to be inspired啟發
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他希望年輕人能受到伊斯蘭文化激勵
02:23
by Islam伊斯蘭教 to lead better lives生活.
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活的更好更精采
02:26
He reckons起算 the best最好 way to get that message信息 across橫過
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他認為散播此信息最好的方式
02:28
is to use the enormously巨大 popular流行 medium of music音樂 videos視頻.
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就是利用廣受歡迎的音樂錄影帶
02:32
4ShbabShbab was set up as an alternative替代
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4Shbab和現有的阿拉伯音樂頻道不同
02:35
to existing現有 Arab阿拉伯 music音樂 channels渠道.
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提供觀眾另類的選擇
02:37
And they look something like this.
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而現有的阿拉伯音樂頻道就像這樣
02:39
(Music音樂)
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(音樂)
02:47
That, by the way is Haifa海法 Wehbe韋韋. She's a Lebanese黎巴嫩 pop流行的 star
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剛剛那位是哈菲,黎巴嫩的偶像明星
02:50
and pan-Arab泛阿拉伯 pin-up訂起來 girl女孩.
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也是阿拉伯區的寫真女郎
02:53
In the world世界 of 4ShbabShbab, it's not about bump磕碰 and grind研磨.
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在4Shbab你看不到扭腰擺臀的畫面
02:56
But it's not about fire and brimstone硫磺 either.
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也沒有烈火地獄的教義內容
02:59
Its videos視頻 are intended to show顯示
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而是用音樂錄影帶
03:01
a kinder金德, gentler溫和 face面對 of Islam伊斯蘭教,
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呈現比較友善溫和的伊斯蘭形象
03:04
for young年輕 people to deal合同 with life's人生 challenges挑戰.
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好讓年輕人面對人生的挑戰
03:07
Now, my second第二 example is for a slightly younger更年輕 crowd人群.
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第二個例子是給更年輕的觀眾看的
03:10
And it's called "The 99."
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叫做《99個阿拉伯英雄》
03:13
Now, these are the world's世界 first Islamic清真 superheroes超級英雄.
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這是世上首見的伊斯蘭超級英雄
03:16
They were created創建 by a Kuwaiti科威特 psychologist心理學家
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作者是科威特心理學家
03:18
called Naif納伊夫 Al Mutawa木塔瓦.
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納伊夫˙艾˙穆塔瓦
03:20
And his desire慾望 is to rescue拯救 Islam伊斯蘭教
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他想打破伊斯蘭世界
03:22
from images圖片 of intolerance不耐症,
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沒有包容力的形象
03:24
all in a child-friendly兒童友好 format格式.
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以適合孩童的新面貌出現
03:28
"The 99." The characters人物 are meant意味著 to embody體現
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《99個阿拉伯英雄》中的人物
03:30
the 99 attributes屬性 of Allah真主:
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具體展現阿拉的99個特質
03:33
justice正義, wisdom智慧, mercy憐憫, among其中 others其他.
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像是正義、智慧、憐憫等等
03:36
So, for example, there is the character字符 of Noora努拉.
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例如努拉這個角色
03:40
She is meant意味著 to have the power功率
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她有種能力
03:42
to look inside people
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可以看穿他人心思
03:44
and see the good and bad in everyone大家.
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以及看透人心善惡
03:47
Another另一個 character字符 called Jami雅米
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另外一個角色,迦米
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has the ability能力 to create創建 fantastic奇妙 inventions發明.
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常有神奇的發明
03:53
Now, "The 99" is not just a comic滑稽 book.
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現在,《99個阿拉伯英雄》除了漫畫
03:55
It's now a theme主題 park公園.
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還有一座主題樂園
03:57
There is an animated動畫 series系列 in the works作品.
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也有改編的動畫系列
03:59
And by this time next下一個 year,
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明年的這個時候
04:01
the likes喜歡 of Superman超人 and Wonder奇蹟 Woman女人
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類似超人與神力女超人的角色
04:03
will have joined加盟 forces軍隊 with "The 99"
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也會加入《99個阿拉伯英雄》
04:05
to beat擊敗 injustice不公正 wherever哪裡 they find it.
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伸張正義,平反冤屈
04:11
"The 99" and 4ShbabShbab are just two of many許多 examples例子
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《99個阿拉伯英雄》和4Shbab只是兩個小例子
04:14
of this sort分類 of Islamic清真 cross-cultural跨文化 hybridization雜交.
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伊斯蘭跨文化融合後這種例子很多
04:18
We're not talking here about a clash衝突 of civilizations文明.
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這並非文化衝突
04:21
Nor也不 is it some sort分類 of indistinguishable區分 mash糊狀物.
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也不是一團混沌的文化大雜燴
04:24
I like to think of it as a mesh網孔 of civilizations文明,
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我把它看成不同文明的完美結合
04:27
in which哪一個 the strands of different不同 cultures文化 are intertwined交織.
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不同文化就像絲線,交纏成堅韌的繩子
04:31
Now, while 4ShbabShbab and "The 99" may可能 look new and shiny閃亮,
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《99個阿拉伯英雄》和4Shbab外表新潮光鮮
04:34
there is actually其實 a very long tradition傳統 of this.
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其實背後傳統深遠
04:37
Throughout始終 its history歷史, Islam伊斯蘭教 has borrowed and adapted適應 from other civilizations文明
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長久以來,伊斯蘭都是這樣
04:42
both ancient and modern現代.
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吸收許多古今文明
04:44
After all, it's the Quran古蘭經 which哪一個 encourages鼓勵 us to do this:
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話說回來,可蘭經也鼓勵這種作法
04:49
"We made製作 you into nations國家 and tribes部落
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「我們在你們之中創建了眾多民族和宗教」
04:51
so that you could learn學習 from one another另一個."
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「這樣你們就可以互相學習」
04:53
And to my mind心神, those are pretty漂亮 wise明智的 words,
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我認為無論你的信仰為何
04:56
no matter what your creed信條. Thank you.
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這些話都很有智慧。謝謝大家。
04:59
(Applause掌聲)
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(掌聲)
Translated by WEN SHAN LAI
Reviewed by Lucy Jaryen Hsu

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ABOUT THE SPEAKER
Shereen El Feki - Arab sexuality expert
Shereen El Feki works and writes on sexuality and social change in the Arab world.

Why you should listen

Dividing her time between London and Cairo, TED Fellow Shereen El Feki works on issues related to health and social welfare in the Arab region -- including intimate attitudes toward sexual (and political) freedoms, as explored in her new book, Sex and the Citadel.

Half-Egyptian and half-Welsh, El Feki was brought up in Canada. She started her professional life in medical science, with a PhD in molecular immunology from the University of Cambridge, and later worked as healthcare correspondent at The Economist. She also is a former vice chair of the United Nations' Global Commission on HIV and Law. While she has worked in regional media as a presenter with the Al Jazeera Network, and continues to write on social issues in the Arab world, her passion lies in projects that aim to better understand, and surmount, the social challenges facing Arabs, particularly young people.

Read a Q&A with Sheeren El Feki on the TED Fellows site.

More profile about the speaker
Shereen El Feki | Speaker | TED.com