ABOUT THE SPEAKER
Derek Sivers - Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people.

Why you should listen

Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.

In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."

More profile about the speaker
Derek Sivers | Speaker | TED.com
TEDIndia 2009

Derek Sivers: Weird, or just different?

Derek Sivers: 古怪還是不同?

Filmed:
3,629,976 views

俗話說:每件事情都有正反兩面。在這兩分鐘內,Derek Sivers 會以幾個你想像不到的例子,來說明這句話如何地真確。
- Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio

Double-click the English transcript below to play the video.

00:15
So, imagine想像 you're standing常設 on a street anywhere隨地 in America美國
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想像你站在美國的一條街道上,
00:19
and a Japanese日本 man comes up to you and says,
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有一個日本人走過來跟你說:
00:22
"Excuse藉口 me, what is the name名稱 of this block?"
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「對不起,請問這一個街區叫什麼名字呢?」
00:24
And you say, "I'm sorry, well, this is Oak橡木 Street, that's Elm榆樹 Street.
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你會回答:「什麼?這個嘛,這條是橡樹街,那條是榆樹街。
00:28
This is 26th, that's 27th."
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這是二十六街,那是二十七街。」
00:30
He says, "OK, but what is the name名稱 of that block?"
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他說:「噢,是的。那麼這個街區叫什麼名字呢?」
00:32
You say, "Well, blocks don't have names.
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你回答說:「街區是沒有名字的。
00:35
Streets街道 have names; blocks are just the
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街道有名字,
00:37
unnamed無名 spaces空間 in between之間 streets街道."
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而街區只是被街道包圍,沒有名字的空間。」
00:39
He leaves樹葉, a little confused困惑 and disappointed失望.
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他帶著困惑與失望的走了。
00:43
So, now imagine想像 you're standing常設 on a street, anywhere隨地 in Japan日本,
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現在,想像你站在日本的任何一條街道上,
00:46
you turn to a person next下一個 to you and say,
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你轉向身旁的人問到:
00:48
"Excuse藉口 me, what is the name名稱 of this street?"
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「對不起,請問這條街道叫什麼名字呢?」
00:50
They say, "Oh, well that's Block 17 and this is Block 16."
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他們會回答說:「喔,那一個是十七街區,而這是十六街區。」
00:54
And you say, "OK, but what is the name名稱 of this street?"
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你說:「好,但這條街是什麼名字呢?」
00:57
And they say, "Well, streets街道 don't have names.
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他們說:「街道是沒有名字的。
00:59
Blocks have names.
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街區才有名字。
01:01
Just look at Google谷歌 Maps地圖 here. There's Block 14, 15, 16, 17, 18, 19.
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你可以看看這個谷歌地圖。這是 14 街區,15 街區,16 街區,17 街區,18 街區,19 街區。
01:05
All of these blocks have names,
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所有的街區都有名字的。
01:07
and the streets街道 are just the unnamed無名 spaces空間 in between之間 the blocks.
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街道只有街區與街區中間沒有名字的地方。」
01:11
And you say then, "OK, then how do you know your home address地址?"
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那麼你會問:「好,那麼你怎麼知道你的住址呢?」
01:14
He said, "Well, easy簡單, this is District Eight.
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他回答說:「很簡單,這是第八行政區,
01:17
There's Block 17, house number one."
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第 17 街區,一號屋。」
01:20
You say, "OK, but walking步行 around the neighborhood鄰里,
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你說:「但當我在這周遭四處走動時,
01:22
I noticed注意到 that the house numbers數字 don't go in order訂購."
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我發現房屋的號碼是不規則的。」
01:24
He says, "Of course課程 they do. They go in the order訂購 in which哪一個 they were built內置.
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他回答說:「它們當然有規則。它們是跟據興建的時間排序的。
01:27
The first house ever built內置 on a block is house number one.
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第一間在這個街區興建的房子是一號,
01:30
The second第二 house ever built內置 is house number two.
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第二間興建的是二號,
01:33
Third第三 is house number three. It's easy簡單. It's obvious明顯."
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第三間是三號。很簡單。非常明顯。」
01:35
So, I love that sometimes有時 we need to
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因此,我喜歡說,
01:38
go to the opposite對面 side of the world世界
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你有時需要走到世界的彼岸,
01:40
to realize實現 assumptions假設 we didn't even know we had,
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才會注意到連我們自己都不自覺的,先入為主的觀念,
01:42
and realize實現 that the opposite對面 of them may可能 also be true真正.
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了解到,這些觀念的反面,也許也是對的。
01:45
So, for example, there are doctors醫生 in China中國
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又例如,中國的醫生,
01:47
who believe that it's their job工作 to keep you healthy健康.
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相信他們的工作是讓你保持健康。
01:50
So, any month you are healthy健康 you pay工資 them,
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當你健康時,你付錢給他們,
01:52
and when you're sick生病 you don't have to pay工資 them because they failed失敗
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但當你生病時,你不需要付錢給他們,因為他們失職。
01:54
at their job工作. They get rich豐富 when you're healthy健康, not sick生病.
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他們的收入來自於使你保持健康,而不是疾病。
01:56
(Applause掌聲)
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(掌聲)
01:59
In most music音樂, we think of the "one"
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在大部份的音樂中,我們認為第一拍是重拍,
02:01
as the downbeat悲觀, the beginning開始 of the musical音樂 phrase短語: one, two, three, four.
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是音樂段落的開端。一、二、三、四。
02:05
But in West西 African非洲人 music音樂, the "one"
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但在非州西部的音樂,
02:07
is thought of as the end結束 of the phrase短語,
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「一」被認為是音樂段落的完結,
02:09
like the period at the end結束 of a sentence句子.
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就好像是句子的句號。
02:11
So, you can hear it not just in the phrasing措辭, but the way they count計數 off their music音樂:
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你不只可從它們的段落中聽到,而且從他們數音樂的方法
02:13
two, three, four, one.
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二、三、四、一。
02:16
And this map地圖 is also accurate準確.
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而這個地圖也是正確的。
02:19
(Laughter笑聲)
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(笑聲)
02:21
There's a saying that whatever隨你 true真正 thing you can say about India印度,
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又有句話說,關於印度,如論你如何陳述一個事實,
02:24
the opposite對面 is also true真正.
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其反面亦為真。
02:26
So, let's never forget忘記, whether是否 at TEDTED, or anywhere隨地 else其他,
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所以,請不要忘記,不管你在 TED 或其他任何地方,
02:28
that whatever隨你 brilliant輝煌 ideas思路 you have or hear,
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你想到或聽到的任何出色的點子,
02:31
that the opposite對面 may可能 also be true真正.
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其反面亦有可能是正確的。
02:33
DomoDOMO arigato阿公哭 gozaimashitagozaimashita.
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(日文)非常感謝各位。
Translated by Jeannie Cheng
Reviewed by Bill Hsiung

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ABOUT THE SPEAKER
Derek Sivers - Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people.

Why you should listen

Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.

In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."

More profile about the speaker
Derek Sivers | Speaker | TED.com