ABOUT THE SPEAKER
David Kelley - Designer, educator
David Kelley’s company IDEO helped create many icons of the digital generation -- but what matters even more to him is unlocking the creative potential of people and organizations to innovate routinely.

Why you should listen

As founder of legendary design firm IDEO, David Kelley built the company that created many icons of the digital generation -- the first mouse, the first Treo, the thumbs up/thumbs down button on your Tivo's remote control, to name a few. But what matters even more to him is unlocking the creative potential of people and organizations so they can innovate routinely.

David Kelley's most enduring contributions to the field of design are a methodology and culture of innovation. More recently, he led the creation of the groundbreaking d.school at Stanford, the Hasso Plattner Institute of Design, where students from the business, engineering, medicine, law, and other diverse disciplines develop the capacity to solve complex problems collaboratively and creatively.

Kelley was working (unhappily) as an electrical engineer when he heard about Stanford's cross-disciplinary Joint Program in Design, which merged engineering and art. What he learned there -- a human-centered, team-based approach to tackling sticky problems through design -- propelled his professional life as a "design thinker."

In 1978, he co-founded the design firm that ultimately became IDEO, now emulated worldwide for its innovative, user-centered approach to design. IDEO works with a range of clients -- from food and beverage conglomerates to high tech startups, hospitals to universities, and today even governments -- conceiving breakthrough innovations ranging from a life-saving portable defibrillator to a new kind of residence for wounded warriors, and helping organizations build their own innovation culture.

Today, David serves as chair of IDEO and is the Donald W. Whittier Professor at Stanford, where he has taught for more than 25 years. Preparing the design thinkers of tomorrow earned David the Sir Misha Black Medal for his “distinguished contribution to design education.” He has also won the Edison Achievement Award for Innovation, as well as the Chrysler Design Award and National Design Award in Product Design from the Smithsonian’s Cooper-Hewitt National Design Museum, and he is a member of the National Academy of Engineers.

More profile about the speaker
David Kelley | Speaker | TED.com
TED2012

David Kelley: How to build your creative confidence

大衛.凱利:如何建立你嘅創作自信

Filmed:
5,317,375 views

你嘅學校或者工作場所喺唔喺將人分為創造型同現實型?但係,大衛.凱利確信創造力唔係少數人嘅專利。從佢傳奇嘅設計事業同個人生活經驗,佢展示咗建立創作自信嘅方法…… (TED 2012設計工作室專場,來賓策展人係Chee Pearlman 和 David Rockwell)
- Designer, educator
David Kelley’s company IDEO helped create many icons of the digital generation -- but what matters even more to him is unlocking the creative potential of people and organizations to innovate routinely. Full bio

Double-click the English transcript below to play the video.

00:15
I wanted to talk to you today今日
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今日我想同你地講
00:18
about creative創造性 confidence信心.
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有關"創作自信"
00:20
I'm going to start初時 way back in the third第三 grade年級
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由我三年班開始講起
00:23
at Oakdale奥克戴尔 School學校 in Barberton巴伯顿, Ohio俄亥俄州.
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嗰時我喺俄亥俄州巴伯頓嘅奧克戴爾學校返學
00:26
I remember記得 one day my best最好 friend朋友 Brian布莱恩 was working工作 on a project項目.
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我記得有一日 我最好嘅朋友布萊恩 喺度整緊一個模型
00:31
He was making決策 a horse out of the clay粘土
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佢用黏土整緊隻馬
00:34
that our teacher先生 kept保持 under the sink下沉.
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啲黏土喺老師 擺喺sink 盆下面嘅
00:36
And at one pointD, one of the girls女孩 who was sitting at his table,
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唔知幾時 有個坐喺佢隔離嘅女仔
00:40
seeing看到 what he was doing,
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一路睇佢做緊咩嘢
00:42
leaned俯身 over and said to him,
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埃過去 同佢講
00:44
"That's terrible可怕. That doesn't look anything like a horse."
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嗰堆嘢都唔似馬 真喺差勁
00:47
And Brian's布莱恩嘅 shoulders肩膀 sank沉沒.
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布萊恩縮埋膀頭
00:51
And he wadded棉襖 up the clay粘土 horse and he threw it back in the bin.
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將黏土馬搓埋一舊 扔咗落垃圾桶度
00:53
I never saw Brian布莱恩 do a project項目 like that ever again.
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從此我再無見過布萊恩 做類似嘅模型
00:59
And I wonder how often經常 that happens發生.
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而我想知道呢種事喺唔喺幾常發生
01:02
It seems好似 like when I tell that story故事 of Brian布莱恩 to my class,
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每次我同我班學生講布萊恩嘅故仔
01:07
a lot of them want to come up after class
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好似好多學生都想落堂之後留低
01:10
and tell me about their佢哋 similar類似 experience經驗,
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同我講佢地類似嘅經驗
01:12
how a teacher先生 shut關閉 them down
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老師點樣貶低佢地
01:14
or how a student學生 was particularly特別 cruel殘酷 to them.
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或者某個同學對佢特別殘酷
01:16
And some opt選擇 out thinking思維 of themselves自己
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而有啲學生喺嗰一刻開始
01:19
as creative創造性 at that pointD.
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唔再認為佢喺有創意嘅
01:21
And I see that opting選擇 out that happens發生 in childhood童年,
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我發現喺童年時遇咗呢種否定
01:26
and it moves移動 in and becomes成為 more ingrained根深蒂固,
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呢種否定會變得根深柢固
01:28
even by the time you get to adult成人 life.
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即使你成為大人之後
01:32
So we see a lot of this.
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我哋見到好多嘅例子
01:36
When we have a workshop車間
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我地有個工作坊
01:39
or when we have clients客戶 in to work with us side-by-side並排,
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或者同我地嘅客 一齊做某個項目
01:41
eventually最終 we get to the pointD in the process過程
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過程中 最終我地會去到一個地步
01:44
that's fuzzy模糊 or unconventional傳統.
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就係變得挑剔 或者唔依常規
01:46
And eventually最終 these bigshot大人物 executives高管 whip out their佢哋 Blackberries黑莓
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最後嗰啲高層 就攞部黑莓手機出嚟
01:51
and they say they have to make really important重要 phone電話 calls調用,
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佢地會話 佢地要打幾個好重要嘅電話
01:54
and they head for the exits出口.
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然後行去門口度
01:55
And they're just so uncomfortable辛苦.
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佢地真係感到唔自在
01:58
When we track吊住 them down and ask問吓 them what's going on,
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當我地追查到底 問佢地發生咗咩事
02:00
they say something like, "I'm just not the creative創造性 type類型."
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佢地會講啲”我唔喺創意型” 類似嘅嘢
02:04
But we know that's not true真係.
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但喺我地知道 呢個唔喺事實嘅真相
02:06
If they stick堅持 with the process過程, if they stick堅持 with it,
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如果佢地堅持落去 堅持成個過程
02:10
they end結束 up doing amazing驚人 things
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最後佢地會做到啲好正啲嘢
02:12
and they surprise驚喜 themselves自己 just how innovative創新
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同埋佢地會好驚訝咁發現
02:15
they and their佢哋 teams團隊 really are.
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佢自己同埋 佢地嘅團隊喺幾有創意
02:16
So I've been looking at this fear恐懼 of judgment判斷 that we have.
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所以我發現 呢種被判斷嘅恐懼
02:23
That you don't do things, you're afraid害怕 you're going to be judged判斷.
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即係你唔做嘢 喺驚被人判斷你
02:26
If you don't say the right creative創造性 thing, you're going to be judged判斷.
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如果你講唔出‘正確嘅創意’ 你就會被判斷
02:30
And I had a major主要 breakthrough突破
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我發現一項重要嘅突破
02:33
when I met遇到 the psychologist心理學家 Albert阿尔伯特 Bandura班杜拉.
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當我見過心理學家阿爾伯特.班都那(Albert Bandura)
02:36
I don't know if you know Albert阿尔伯特 Bandura班杜拉.
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我唔知你識唔識阿爾伯特.班都那(Albert Bandura)
02:39
But if you go to Wikipedia維基百科,
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但喺你去睇吓維基百科
02:40
it says that he's the fourth most important重要 psychologist心理學家 in history歷史 --
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維基百科話 佢係歷史上第四個 最重要嘅心理學家
02:44
like Freud弗洛伊德, Skinner斯金納, somebody有人 and Bandura班杜拉.
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好似弗洛伊德(Freud)、史金納(Skinner)、某學者、同埋班都那(Bandura)
02:49
Bandura's班杜拉嘅 86 and he still works工程 at Stanford斯坦福.
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班都那今年86歲 仍然喺史丹福工作
02:53
And he's just a lovely得意 guy.
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佢真係個可愛嘅傢伙
02:55
And so I went to see him
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所以我走去揾佢
02:57
because he has just worked工作 on phobias恐懼症 for a long time,
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由於佢長時間研究恐懼症
03:01
which I'm very interested興趣 in.
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而我對呢個題目好有興趣
03:03
He had developed開發 this way, this kind一種 of methodology方法,
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佢發明咗呢種方法
03:09
that ended結束 up curing固化 people in a very short amount of time.
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可以喺好短時間入面 治療好病人
03:13
In four hours小時 he had a huge巨大 cure治療 rate of people who had phobias恐懼症.
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喺四個鐘頭入面 佢嘅恐懼症嘅治癒率 相當之高
03:18
And we talked談到 about snakes. I don't know why we talked談到 about snakes.
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我地講到蛇 我唔知點解 我地會講蛇
03:20
We talked談到 about snakes and fear恐懼 of snakes as a phobia恐懼症.
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我地講到蛇 好驚蛇 係恐懼症嚟㗎
03:24
And it was really enjoyable愉快, really interesting有趣.
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同佢真喺好好傾 內容非常之有趣
03:28
He told me that he'd佢會 invite邀請 the test測試 subject主題 in,
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佢同我講 佢曾經請啲受訪者加入測試
03:34
and he'd佢會 say, "You know, there's a snake in the next room間房
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佢話”你知道嘛 隔離房有條蛇喺度
03:36
and we're going to go in there."
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而家我地準備入去啦’”
03:38
To which, he reported報道, most of them replied回答,
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佢話 大多數嘅受訪者會回答
03:42
"Hell地獄 no, I'm not going in there,
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”千奇唔好 如果入面有條蛇喺到
03:43
certainly梗係 if there's a snake in there."
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我肯定唔會入去㗎“
03:46
But Bandura班杜拉 has a step-by-step逐步 process過程 that was super超級 successful成功.
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但係班都那(Bandura)有一個超成功嘅方法 一步一步的
03:51
So he'd佢會 take people to this two-way雙向 mirror鏡子
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帶啲受訪者 去到呢塊雙向玻璃鏡
03:54
looking into the room間房 where the snake was,
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望入去有條蛇嗰間房
03:56
and he'd佢會 get them comfortable自在 with that.
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等佢地感到自在啲
03:58
And then through透過 a series系列 of steps步驟,
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然後經過一連串嘅步驟
04:00
he'd佢會 move移動 them and they'd佢地會 be standing in the doorway門口 with the door open打開
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佢叫佢地行開 佢地就企係門口 度門打開咗
04:03
and they'd佢地會 be looking in there.
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佢地望入去房入面
04:05
And he'd佢會 get them comfortable自在 with that.
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等佢地感到自在啲
04:07
And then many好多 more steps步驟 later之後, baby寶貝 steps步驟,
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之後仲有好多步驟 細細步
04:10
they'd佢地會 be in the room間房, they'd佢地會 have a leather皮革 glove手套 like a welder's釬工嘅 glove手套 on,
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佢地入咗間房 佢地會帶住一隻 好似焊接工用嘅皮手套
04:13
and they'd佢地會 eventually最終 touch the snake.
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最後佢地摸吓條蛇
04:17
And when they touched感動 the snake everything was fine. They were cured治癒.
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當佢地摸條蛇個時 一切正常 而佢地嘅恐懼症就好番
04:22
In fact事實, everything was better than fine.
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事實上 所有嘢都解決晒
04:25
These people who had life-long終身 fears恐懼 of snakes
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呢班人成世都驚蛇
04:28
were saying things like,
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依家就講
04:30
"Look how beautiful that snake is."
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睇吓條蛇幾靚
04:33
And they were holding舉行 it in their佢哋 laps.
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仲擺條蛇响膝頭度
04:36
Bandura班杜拉 calls調用 this process過程 "guided引導 mastery掌握."
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班都那(Bandura)叫呢個過程做"引導式掌握"(guided mastery)
04:41
I love that term術語: guided引導 mastery掌握.
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我鍾意呢個術語 "引導式掌握"
04:44
And something else happened發生,
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有啲嘢發生咗
04:46
these people who went through透過 the process過程 and touched感動 the snake
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呢班經歷咗個過程 同埋摸過條蛇嘅人
04:50
ended結束 up having less anxiety焦慮 about other things in their佢哋 lives生活.
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最後對生活中其他嘅嘢 都少咗焦慮
04:53
They tried試過 harder, they persevered堅持 longer,
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佢地更努力 佢地更堅持
04:57
and they were more resilient彈性 in the face塊面 of failure.
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當面對失敗時更加有韌性
04:59
They just gained獲得 a new新增功能 confidence信心.
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佢地增加咗新嘅自信
05:03
And Bandura班杜拉 calls調用 that confidence信心 self-efficacy自我效能感 --
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班都那(Bandura)叫呢種自信 做"自我效能"(self-efficacy)
05:09
the sense that you can change the world世界
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果種感覺係 你能夠改變世界
05:12
and that you can attain達到 what you set設置 out to do.
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你可以達到 嗰啲定咗嘅目標
05:16
Well meeting Bandura班杜拉 was really cathartic宣洩 for me
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同班都那(Bandura)見面 真係舒暢
05:19
because I realized實現 that this famous著名 scientist科學家
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因為我知道 呢個有名嘅科學家
05:23
had documented記錄 and scientifically科學 validated驗證
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用文獻同埋科學嘅方法 去證明咗
05:25
something that we've我哋都 seen看到 happen發生 for the last 30 years.
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一啲我地三十年嚟見到嘅嘢
05:29
That we could take people who had the fear恐懼 that they weren't唔係 creative創造性,
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就係我地可以帶嗰啲 一路驚佢地唔夠創意嘅人
05:33
and we could take them through透過 a series系列 of steps步驟,
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通過一系列嘅步驟
05:36
kind一種 of like a series系列 of small successes成功,
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嗰種好似係一連串 小小嘅成功
05:40
and they turn fear恐懼 into familiarity熟悉, and they surprise驚喜 themselves自己.
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佢地將恐懼轉咗做熟悉 佢地自己都會驚訝
05:45
That transformation轉型 is amazing驚人.
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呢個轉變真係勁
05:46
We see it at the d.school學校 all the time.
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我地係史丹福大學設計學院(d.school)
05:49
People from all different不同 kinds of disciplines學科,
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成日都見到嚟自唔同嘅學科嘅人
05:51
they think of themselves自己 as only analytical分析.
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佢地會諗 佢地剩係有分析能力
05:54
And they come in and they go through透過 the process過程, our process過程,
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佢地嚟 經歷過個程序 我地嘅程序
05:58
they build建立 confidence信心 and now they think of themselves自己 differently不同.
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佢地建立咗信心 依家佢地會諗 佢地唔同咗
06:01
And they're totally完全 emotionally情緒 excited興奮
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佢地對於呢個事實好激動
06:05
about the fact事實 that they walk around
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佢地周圍走
06:07
thinking思維 of themselves自己 as a creative創造性 person.
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認為佢地係一個有創意嘅人
06:09
So I thought one of the things I'd do today今日
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所以我諗我今日做嘅其中一樣嘢
06:12
is take you through透過 and show顯示 you what this journey旅程 looks睇黎 like.
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就係帶你地經歷吓個旅程 同埋俾你地睇吓個旅程係點樣嘅
06:16
To me, that journey旅程 looks睇黎 like Doug道格 Dietz迪茨.
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對我嚟講 個旅程看嚟好似道格·迪茨(Doug Dietz)
06:20
Doug道格 Dietz迪茨 is a technical技術 person.
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道格·迪茨(Doug Dietz)係一個技術人員
06:25
He designs設計 medical醫療 imaging成像 equipment設備,
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佢設計醫學影像設備嘅
06:27
large medical醫療 imaging成像 equipment設備.
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大型嘅醫學影像設備
06:29
He's worked工作 for GE通用電氣, and he's had a fantastic夢幻般 career職業.
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佢係通用氣車(GE)返工 佢嘅事業好勁
06:33
But at one pointD he had a moment時刻 of crisis危機.
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但係有一次 佢經歷過一刹那嘅危機
06:36
He was in the hospital醫院 looking at one of his MRIMri machines機器 in use
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佢係醫院 睇住一部佢設計嘅 磁力共振掃描機 運作
06:40
when he saw a young年輕 family家庭.
121
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佢遇見到個年輕嘅家庭
06:42
There was a little girl女孩,
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有個細路女
06:43
and that little girl女孩 was crying and was terrified害怕.
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個細路女好驚 佢喺度喊
06:47
And Doug道格 was really disappointed失望 to learn學習
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道格(Doug)覺得好失望
06:50
that nearly 80 percent百分比 of the pediatric小兒 patients患者 in this hospital醫院
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當佢發現原來喺呢間醫院 近八成嘅兒科病人
06:54
had to be sedated in order to deal交易 with his MRIMri machine.
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喺用佢設計嗰部磁力共振掃描機之前 要食咗鎮靜劑先
06:58
And this was really disappointing令人失望 to Doug道格,
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咁樣真係令道格(Doug)失望
07:01
because before this time he was proud驕傲 of what he did.
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因為一路而嚟 佢都為佢所做啲嘢感到驕傲
07:05
He was saving儲蓄 lives生活 with this machine.
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佢以為佢用呢部機嚟拯救生命
07:07
But it really hurt him to see the fear恐懼
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當佢見到部磁力共振掃描機 嚇親啲小朋友
07:10
that this machine caused造成 in kids孩子.
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令佢深受打擊
07:12
About that time he was at the d.school學校 at Stanford斯坦福 taking採取 classes.
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嗰陣時 佢係史丹福設計學院返學
07:17
He was learning學習 about our process過程
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佢學緊我地個程序
07:18
about design設計 thinking思維, about empathy迻情,
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關於設計思考 關於同情心
07:21
about iterative迭代 prototyping成型.
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關於"疊代原形"(iterative prototyping)
07:24
And he would take this new新增功能 knowledge知識
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佢會用呢啲新知識
07:25
and do something quite都幾 extraordinary非凡.
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去做一啲非凡嘅嘢
07:28
He would redesign設計 the entire整個 experience經驗 of being scanned掃描.
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佢重新設計成個掃描過程
07:33
And this is what he came up with.
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而呢個就係佢用嘅新方法
07:35
He turned打開 it into an adventure冒險 for the kids孩子.
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將成個掃描程序 變成細路嘅探險旅程
07:38
He painted the walls and he painted the machine,
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佢畫啲公仔喺幅牆 同埋喺部掃描機果度
07:41
and he got the operators運營商 retrained培訓 by people who know kids孩子,
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佢叫啲識得氹細路嘅人 去管理嗰啲操作員
07:44
like children's兒童 museum博物館 people.
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好似兒童博物館嘅工作人員咁
07:46
And now when the kid孩子 comes, it's an experience經驗.
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依家啲細路嚟到 係一個經驗嚟
07:50
And they talk to them about the noise譟聲 and the movement運動 of the ship.
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佢地會同啲細路講 個啲噪音同埋隻船點識郁
07:54
And when they come, they say,
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當啲細路嚟到 會同佢地講
07:55
"Okay, you're going to go into the pirate海盜 ship,
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OK 你一陣入去嗰隻海盜船度
07:58
but be very still because we don't want the pirates海盜 to find you."
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但係要好靜唔好郁 因為我地唔想海盜揾到你
08:00
And the results結果 were super超級 dramatic戲劇性.
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個效果超戲劇化
08:05
So from something like 80 percent百分比 of the kids孩子 needing需要 to be sedated,
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由八成細路需要食鎮靜劑
08:09
to something like 10 percent百分比 of the kids孩子 needing需要 to be sedated.
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而家只有一成細路要食鎮靜劑
08:14
And the hospital醫院 and GE通用電氣 were happy快樂 too.
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醫院同通用氣車(GE)都好高興
08:16
Because you didn't have to call the anesthesiologist麻醉師 all the time,
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因為唔使每次都叫埋麻醉師嚟
08:19
they could put more kids孩子 through透過 the machine in a day.
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而日日又可以同多啲細路檢查
08:20
So the quantitative定量 results結果 were great.
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而研究嘅結果亦好好
08:23
But Doug's道格嘅 results結果 that he cared關心 about were much more qualitative定性.
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但係道格(Doug)關心嘅 係質量嘅結果
08:27
He was with one of the mothers母親
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佢同其中一個阿媽
08:30
waiting for her child孩子 to come out of the scan掃描.
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等個細路掃完描出嚟
08:32
And when the little girl女孩 came out of her scan掃描,
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當個細路女出嚟嘅時候
08:34
she ran up to her mother母親 and said,
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佢走去佢阿媽度 問佢
08:36
"Mommy亞媽, can we come back tomorrow聽日?"
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媽咪 我地聽日可唔可以再嚟過
08:38
(Laughter笑聲)
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(笑聲)
08:41
And so I've heard聽到 Doug道格 tell the story故事 many好多 times,
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我聽過道格(Doug)講呢個故仔好多次
08:44
of his personal transformation轉型
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佢呢個個人嘅轉變
08:47
and the breakthrough突破 design設計 that happened發生 from it,
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由此而嚟嘅突破設計
08:51
but I've never really seen看到 him tell the story故事 of the little girl女孩
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每次見佢講呢個細路女嘅故仔
08:53
without a tear撕裂 in his eye眼睛.
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佢都眼濕濕
08:55
Doug's道格嘅 story故事 takes place地方 in a hospital醫院.
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道格(Doug)嘅故事喺醫院發生
08:57
I know a thing or two about hospitals醫院.
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我對醫院都咯知一二
09:00
A few幾個 years ago I felt覺得 a lump腫塊 on the side一邊 of my neck脖子,
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幾年前 我條頸嘅側邊有塊腫瘤
09:05
and it was my turn in the MRIMri machine.
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嗰時輪到我去做磁力共振掃描
09:09
It was cancer癌症. It was the bad kind一種.
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嚿腫瘤係癌症 係好惡果種
09:12
I was told I had a 40 percent百分比 chance機會 of survival生存.
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有人同我講 我嘅生存率剩得四成
09:16
So while you're sitting around with the other patients患者 in your pajamas睡衣
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所以當你着著件睡衣 坐喺其他病人嘅身邊
09:20
and everybody's個個 pale蒼白 and thin
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個個都面黃肌瘦
09:22
and you're waiting for your turn to get the gamma伽瑪 rays射線,
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而你喺度等緊電療
09:26
you think of a lot of things.
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你會諗好多嘢
09:28
Mostly主要 you think about, Am I going to survive生存?
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諗得最多嘅嘢係 我會唔會生存落去
09:30
And I thought a lot about,
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而我諗得最多嘅係
09:33
What was my daughter's女兒 life going to be like without me?
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我個女嘅生活 無咗我會點
09:36
But you think about other things.
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但係你會諗吓其他嘅嘢
09:39
I thought a lot about, What was I put on Earth地球 to do?
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我諗咗好多嘢 我嚟呢個世界係做咩嘢㗎
09:43
What was my calling? What should I do?
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我有咩使命 我應該做啲咩嘢
09:46
And I was lucky好彩呀 because I had lots of options選項.
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我好幸運 因為我有好多嘅選擇
09:48
We'd我哋會 been working工作 in health健康 and wellness健康,
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我做過醫療健康保健工作
09:50
and K through透過 12, and the Developing發展 World世界.
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K-12專案 重有發展中國家
09:53
And so there were lots of projects項目 that I could work on.
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所以我有好多專案可以做
09:55
But I decided決定 and I committed承諾 to at this pointD
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但係嗰一刻 我決定 我要專注
09:58
to the thing I most wanted to do --
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做我最想做嘅嘢
09:59
was to help as many好多 people as possible可能
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就係盡量幫助其他人 越多越好
10:05
regain恢復 the creative創造性 confidence信心 they lost失去 along沿 their佢哋 way.
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令佢地重拾 失去咗嘅創作自信
10:08
And if I was going to survive生存, that's what I wanted to do.
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如果我繼續生存落去 呢樣就係我想做嘅嘢
10:11
I survived倖存, just so you know.
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我依然繼續生存 正如你所見
10:13
(Laughter笑聲)
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(笑聲)
10:16
(Applause掌聲)
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(掌聲)
10:21
I really believe
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我真係相信
10:23
that when people gain獲得 this confidence信心 --
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當人重拾自信心
10:26
and we see it all the time at the d.school學校 and at IDEOIdeo --
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好似我地成日係史丹福設計學院同IDEO 見到嘅
10:28
they actually講真 start初時 working工作 on the things that are really important重要 in their佢哋 lives生活.
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佢地會認真開始做一啲 生命中真正重要嘅嘢
10:34
We see people quit退出 what they're doing and go in new新增功能 directions方向.
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我地見到啲人 停左做緊嘅嘢 開始新嘅方向
10:37
We see them come up with more interesting有趣, and just more, ideas想法
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我地見到佢地由更有趣、更多嘅意念開始
10:44
so they can choose選擇 from better ideas想法.
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佢地會選擇較好嘅意念
10:47
And they just make better decisions決定.
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做更好嘅決定
10:49
So I know at TED泰德 you're supposed應該 to have a change-the-world改變世界 kind一種 of thing.
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我知道喺TED嘅平台 你地準備去做一啲改變世界嘅嘢
10:53
Everybody大家 has a change-the-world改變世界 thing.
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每個人都有啲改變世界嘅嘢可以做
10:55
If there is one for me, this is it. To help this happen發生.
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對我來講 就係幫人重拾創作自信
10:59
So I hope希望 you'll你咪會 join加入 me on my quest追求 --
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我希望 你地可以同我一齊 去令呢樣嘢發生
11:01
you as thought leaders領導人.
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你地成為思想領袖
11:03
It would be really great if you didn't let people divide劃分 the world世界
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咁樣真係好 如果你地唔俾其他人 將呢個世界
11:08
into the creatives創意 and the non-creatives非創意, like it's some God-given上帝賜予的 thing,
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分為創意同無創意 令創意變成係天賦嘅
11:11
and to have people realize實現 that they're naturally自然 creative創造性.
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令人相信 佢地天生就有創意
11:16
And those natural自然 people should let their佢哋 ideas想法 fly.
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讓人嘅意念隨意飛揚
11:20
That they should achieve實現 what Bandura班杜拉 calls調用 self-efficacy自我效能感,
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佢地應該實現到班都那(Bandura)講個種"自我效能"(self-efficacy)
11:25
that you can do what you set設置 out to do,
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你能夠做到你訂下嘅目標
11:28
and that you can reach達到 a place地方 of creative創造性 confidence信心
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你能夠去到一個地方 叫創作自信
11:32
and touch the snake.
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去摸吓條蛇啦
11:33
Thank you.
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多謝
11:35
(Applause掌聲)
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(掌聲)
Translated by William Choi
Reviewed by Sharon Loh

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ABOUT THE SPEAKER
David Kelley - Designer, educator
David Kelley’s company IDEO helped create many icons of the digital generation -- but what matters even more to him is unlocking the creative potential of people and organizations to innovate routinely.

Why you should listen

As founder of legendary design firm IDEO, David Kelley built the company that created many icons of the digital generation -- the first mouse, the first Treo, the thumbs up/thumbs down button on your Tivo's remote control, to name a few. But what matters even more to him is unlocking the creative potential of people and organizations so they can innovate routinely.

David Kelley's most enduring contributions to the field of design are a methodology and culture of innovation. More recently, he led the creation of the groundbreaking d.school at Stanford, the Hasso Plattner Institute of Design, where students from the business, engineering, medicine, law, and other diverse disciplines develop the capacity to solve complex problems collaboratively and creatively.

Kelley was working (unhappily) as an electrical engineer when he heard about Stanford's cross-disciplinary Joint Program in Design, which merged engineering and art. What he learned there -- a human-centered, team-based approach to tackling sticky problems through design -- propelled his professional life as a "design thinker."

In 1978, he co-founded the design firm that ultimately became IDEO, now emulated worldwide for its innovative, user-centered approach to design. IDEO works with a range of clients -- from food and beverage conglomerates to high tech startups, hospitals to universities, and today even governments -- conceiving breakthrough innovations ranging from a life-saving portable defibrillator to a new kind of residence for wounded warriors, and helping organizations build their own innovation culture.

Today, David serves as chair of IDEO and is the Donald W. Whittier Professor at Stanford, where he has taught for more than 25 years. Preparing the design thinkers of tomorrow earned David the Sir Misha Black Medal for his “distinguished contribution to design education.” He has also won the Edison Achievement Award for Innovation, as well as the Chrysler Design Award and National Design Award in Product Design from the Smithsonian’s Cooper-Hewitt National Design Museum, and he is a member of the National Academy of Engineers.

More profile about the speaker
David Kelley | Speaker | TED.com