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Stanford University

Steve Jobs: How to live before you die

June 12, 2005

At his Stanford University commencement speech, Steve Jobs, CEO and co-founder of Apple and Pixar, urges us to pursue our dreams and see the opportunities in life's setbacks -- including death itself.

Steve Jobs - Chairman of the Board, Apple
As CEO of Apple, Steve Jobs spearheaded a few of the most iconic products in technology, entertainment and design. Full bio

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Double-click the English subtitles below to play the video.

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Steve Jobs - Chairman of the Board, Apple
As CEO of Apple, Steve Jobs spearheaded a few of the most iconic products in technology, entertainment and design.

Why you should listen

The pundits of Silicon Valley have a term for Steve Jobs' charisma: the reality distortion field. But the truth is, most of us like living in Jobs' reality, where exquisite design and sheer utility make for some addictively usable tools.

Jobs' famous persuasive power was equalled by his creativity and business brilliance -- apparent in legendary hardware and software achievements across three decades of work. The Macintosh computer (which brought the mouse-driven, graphical user interface to prominence), Pixar Animation Studios (which produced Toy Story, the first fully-3D-animated feature film), the iPod, the iPhone, the iPad all owe credit to Jobs' leadership and invention.

Jobs battled a rare form of pancreatic cancer -- adding to an epic life story that mirrors the story of Apple itself: ever the underdog, ever the spectacular success. In August 2011 he stepped down as Apple's CEO, remaining as Chairman of the Board. He died on October 5, 2011.

The original video is available on TED.com
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