TED2005
Ross Lovegrove: Organic design, inspired by nature
Ross Lovegrove: Organski dizajn nadahnut prirodom
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Dizajner Ross Lovegrove tumači svoju filozofiju "nemasnog" dizajna i nudi uvide u nekoliko svojih neobičnih proizvoda, uključujući bocu za vodu Ty Nant i stolicu Go.
Ross Lovegrove - Industrial designer
Known as "Captain Organic," Ross Lovegrove embraces nature as the inspiration for his "fat-free" design. Each object he creates -- be it bottle, chair, staircase or car -- is reduced to its essential elements. His pieces offer minimal forms of maximum beauty. Full bio
Known as "Captain Organic," Ross Lovegrove embraces nature as the inspiration for his "fat-free" design. Each object he creates -- be it bottle, chair, staircase or car -- is reduced to its essential elements. His pieces offer minimal forms of maximum beauty. Full bio
Double-click the English transcript below to play the video.
00:25
My name is Lovegrove. I only know nine Lovegroves,
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Zovem se Lovegrove.
Znam samo devetoro Lovegrovea
od kojih su dvoje moji roditelji.
od kojih su dvoje moji roditelji.
00:28
two of which are my parents.
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00:30
They are first cousins, and you know what happens when, you know --
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Oni su rođaci iz prvog koljena, a znate
što se događa kada, znate --
što se događa kada, znate --
(Smijeh)
00:35
so there's a terribly weird freaky side to me,
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Tako da postoji užasno
čudna strana u meni,
čudna strana u meni,
s kojom se borim cijelo vrijeme.
00:40
which I'm fighting with all the time. So to try and get through today,
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Kako bih pokušao izvesti ovo danas,
00:44
I've kind of disciplined myself with an 18-minute talk.
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nekako sam se disciplinirao
18-minutnim govorom.
18-minutnim govorom.
Odugovlačio sam pri mokrenju.
00:48
I was hanging on to have a pee.
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Mislio sam, ako se zadržim dovoljno dugo,
00:49
I thought perhaps if I was hanging on long enough,
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00:51
that would guide me through the 18 minutes.
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to će me provesti kroz 18 minuta.
(Smijeh)
00:54
(Laughter)
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Dobro. Poznat sam kao Kapetan Organski,
00:56
Okay. I am known as Captain Organic,
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01:02
and that's a philosophical position as well as an aesthetic position.
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a to je ujedno i filozofska
i estetska pozicija.
i estetska pozicija.
01:07
But today what I'd like to talk to you about is that love of form
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Ali danas bih želio govoriti
o ljubavi prema obliku
o ljubavi prema obliku
i kako oblik može dirnuti
duše i emocije ljudi.
duše i emocije ljudi.
01:11
and how form can touch people's soul and emotion.
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Ne tako davno, tek prije
nekoliko tisuća godina,
nekoliko tisuća godina,
01:17
Not very long ago, not many thousands of years ago,
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živjeli smo u pećinama,
01:22
we actually lived in caves,
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i mislim da još nismo izgubili
taj sustav znakovlja.
taj sustav znakovlja.
01:24
and I don't think we've lost that coding system.
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Mi dobro reagiramo na oblik.
01:28
We respond so well to form,
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01:31
but I'm interested in creating intelligent form.
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Ali zanima me stvaranje
inteligentnog oblika.
inteligentnog oblika.
01:33
I'm not interested at all in blobism
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Ne zanima me blob-arhitektura,
01:35
or any of that superficial rubbish that you see coming out as design.
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niti išta od površnog smeća koje
se predstavlja kao dizajn.
se predstavlja kao dizajn.
Umjetno izazvan konzumerizam --
mislim da je to užasno.
mislim da je to užasno.
01:40
These -- this artificially induced consumerism -- I think it's atrocious.
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Moj svijet je svijet ljudi poput
Amoryja Lovinsa,
Amoryja Lovinsa,
01:45
My world is the world of people like
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01:47
Amory Lovins, Janine Benyus, James Watson.
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Janine Benyus, Jamesa Watsona.
U tom sam svijetu, ali ja radim
potpuno instinktivno.
potpuno instinktivno.
01:52
I'm in that world, but I work purely instinctively.
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01:55
I'm not a scientist. I could have been, perhaps,
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Nisam znanstvenik. Možda sam mogao biti,
01:58
but I work in this world where I trust my instincts.
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ali radim o ovome svijetu u kojem
vjerujem svojim instinktima.
vjerujem svojim instinktima.
02:01
So I am a 21st-century translator of technology
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Ja sam 21.-stoljetni
prevoditelj tehnologije
prevoditelj tehnologije
u proizvode koje svakodnevno koristimo,
s kojima se lijepo i prirodno povezujemo.
s kojima se lijepo i prirodno povezujemo.
02:08
into products that we use everyday and relate beautifully and naturally with.
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I trebali bismo razvijati stvari --
trebali bismo razvijati pakiranja
trebali bismo razvijati pakiranja
02:13
And we should be developing things --
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02:15
we should be developing packaging for ideas which elevate people's perceptions
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za ideje koje uzdižu ljudsko poimanje
02:20
and respect for the things that we dig out of the earth
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i poštovanje prema stvarima koje
iskopavamo iz zemlje
iskopavamo iz zemlje
i prevodimo u proizvode
za svakodnevnu upotrebu.
za svakodnevnu upotrebu.
02:24
and translate into products for everyday use.
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02:26
So, the water bottle.
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Boca za vodu.
02:28
I'll begin with this concept of what I call DNA.
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Počet ću s pojmom onoga što
ja nazivam DNA.
ja nazivam DNA.
02:31
DNA: Design, Nature, Art. These are the three things that condition my world.
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DNA: dizajn, priroda (Nature),
umjetnost (Art).
umjetnost (Art).
To su tri stvari koje uvjetuju moj svijet.
02:36
Here is a drawing by Leonardo da Vinci,
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Ovo je crtež Leonarda da Vincija,
otprije 500 godina, prije fotografije.
otprije 500 godina, prije fotografije.
02:39
500 years ago, before photography.
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02:41
It shows how observation, curiosity and instinct work to create amazing art.
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Pokazuje kako promatranje,
znatiželja i instinkt
znatiželja i instinkt
rade da stvore divnu umjetnost.
Industrijski dizajn je umjetnička
forma 21. stoljeća.
forma 21. stoljeća.
02:50
Industrial design is the art form of the 21st century.
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02:52
People like Leonardo -- there have not been many --
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Ljudi poput Leonarda --
nije ih bilo puno --
nije ih bilo puno --
02:56
had this amazingly instinctive curiosity.
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imao je zadivljujuću
instinktivnu znatiželju.
instinktivnu znatiželju.
Ja radim sa sličnog polazišta.
03:00
I work from a similar position.
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03:01
I don't want to sound pretentious saying that,
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Ne želim zvučati nadmeno kada to kažem,
03:03
but this is my drawing made on a digital pad a couple of years ago --
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ali ovo je moj crtež načinjen na
digitalnom uređaju prije par godina --
digitalnom uređaju prije par godina --
03:07
well into the 21st century, 500 years later.
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već duboko u 21. stoljeću,
500 godina kasnije.
500 godina kasnije.
To je moja impresija vode.
03:10
It's my impression of water.
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Impresionizam je najvrjednija umjetnička
forma koja nam je poznata na planetu:
forma koja nam je poznata na planetu:
03:13
Impressionism being the most valuable art form on the planet as we know it:
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03:16
100 million dollars, easily, for a Monet.
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Laganih 100 milijuna dolara za Moneta.
03:18
I use, now, a whole new process.
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Sada koristim potpuno novi proces.
Prije nekoliko godina ponovo
sam izumio svoj proces
sam izumio svoj proces
03:21
A few years ago I reinvented my process to keep up with people like
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da održim korak s Gregom Lynnom, Thomom
Mayneom, Zahom Hadid, Remom Koolhaasom,
Mayneom, Zahom Hadid, Remom Koolhaasom,
03:23
Greg Lynn, Tom Main, Zaha Hadid, Rem Koolhaas --
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03:27
all these people that I think are persevering and pioneering
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svim tim ljudima za koje mislim
da ustraju i predvode
da ustraju i predvode
03:30
with fantastic new ideas of how to create form.
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sa sjajnim novim idejama o tome
kako stvarati oblike.
kako stvarati oblike.
03:34
This is all created digitally.
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Sve se to radi digitalno.
Ovdje vidite strojnu izradu,
mljevenje komada akrila.
mljevenje komada akrila.
03:36
Here you see the machining, the milling of a block of acrylic.
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03:39
This is what I show to the client to say, "That's what I want to do."
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To pokažem klijentu da bih rekao,
"Ovo želim napraviti."
"Ovo želim napraviti."
U tom trenutku, ne znam
je li to uopće moguće.
je li to uopće moguće.
03:42
At that point, I don't know if that's possible at all.
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03:45
It's a seductor, but I just feel in my bones that that's possible.
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To je zavodnički, ali jednostavno osjetim
duboko u sebi da je to moguće.
duboko u sebi da je to moguće.
Pa krenemo, pogledamo alate.
03:51
So we go. We look at the tooling. We look at how that is produced.
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Pogledamo kako se to proizvodi.
Ovo su nevidljive stvari koje
nikada u životu ne vidite.
nikada u životu ne vidite.
03:55
These are the invisible things that you never see in your life.
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03:57
This is the background noise of industrial design.
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To je pozadinska buka
industrijskog dizajna.
industrijskog dizajna.
04:00
That is like an Anish Kapoor flowing through a Richard Serra.
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To je kao da Anish Kapoor protječe
kroz Richarda Serra.
kroz Richarda Serra.
04:04
It is more valuable than the product in my eyes. I don't have one.
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To je za mene vrjednije od proizvoda.
Ja nemam proizvod.
04:07
When I do make some money, I'll have one machined for myself.
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Kada i zaradim neki novac,
tada sam izradim proizvod za sebe.
tada sam izradim proizvod za sebe.
04:10
This is the final product. When they sent it to me, I thought I'd failed.
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Ovo je konačan proizvod.
Kada su mi ga poslali,
mislio sam da sam promašio.
mislio sam da sam promašio.
04:14
It felt like nothing. It has to feel like nothing.
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Činilo se poput ničega.
Mora se činiti poput ničega.
Mora se činiti poput ničega.
Tek kada sam ulio vodu,
04:17
It was when I put the water in that I realized that I'd put a skin on water itself.
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shvatio sam da sam vodi dao kožu.
To je simbol same vode
04:21
It's an icon of water itself,
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i uzdiže ljudsko poimanje
suvremenog dizajna.
suvremenog dizajna.
04:23
and it elevates people's perception of contemporary design.
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Svaka boca je drugačija,
04:27
Each bottle is different, meaning the water level will give you a different shape.
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što znači da će vam razina vode
dati drugačiji oblik.
dati drugačiji oblik.
To je masovni individualizam
na osnovi jednog proizvoda.
na osnovi jednog proizvoda.
04:31
It's mass individualism from a single product. It fits the hand.
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Pristaje u ruku.
04:35
It fits arthritic hands. It fits children's hands.
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Pristaje u artritične ruke.
Pristaje u dječje ruke.
Pristaje u dječje ruke.
04:37
It makes the product strong, the tessellation.
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Čini proizvod čvrstim,
mozaična podjela ravnine.
mozaična podjela ravnine.
04:39
It's a millefiori of ideas.
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To je millefiori (tehnika obrade
stakla) ideja.
stakla) ideja.
U budućnosti, one će izgledati ovako,
04:42
In the future they will look like that, because we need to move away
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jer se trebamo odmaknuti
od takve vrste polimera
od takve vrste polimera
04:46
from those type of polymers and use that for medical equipment
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i koristiti ih za medicinsku opremu
04:48
and more important things, perhaps, in life.
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i možda za još važnije stvari u životu.
04:51
Biopolymers, these new ideas for materials,
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Biopolimeri, te nove ideje za materijale,
doći će u upotrebu
vjerojatno za desetljeće.
vjerojatno za desetljeće.
04:54
will come into play in probably a decade.
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04:56
It doesn't look as cool, does it?
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Ne izgleda tako sjajno, zar ne?
Ali mogu živjeti s tim.
Ja s tim nemam problema.
Ja s tim nemam problema.
04:58
But I can live up to that. I don't have a problem with that.
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Ja dizajniram za takve uvjete,
biopolimere. To je budućnost.
biopolimere. To je budućnost.
05:01
I design for that condition, biopolymers. It's the future.
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Ovo sam snimio u Cape Townu prošle godine.
05:06
I took this video in Cape Town last year.
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05:08
This is the freaky side coming out.
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Ovdje se javlja moja čudna strana.
Posebno me zanimaju ovakve stvari,
koje me šokiraju.
koje me šokiraju.
05:10
I have this special interest in things like this which blow my mind.
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05:14
I don't know whether to, you know, drop to my knees, cry;
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Ne znam bih li, znate, pao
na koljena, plakao;
na koljena, plakao;
05:17
I don't know what I think. But I just know that nature improves
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ne znam što da mislim.
Ali samo znam da priroda --
priroda poboljšava s nekom višom svrhom
05:25
with ever-greater purpose that which once existed,
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to što je jednom postojalo,
05:30
and that strangeness is a consequence of innovative thinking.
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i ta neobičnost je posljedica
inovativnog razmišljanja.
inovativnog razmišljanja.
05:33
When I look at these things, they look pretty normal to me.
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Kada pogledam ove stvari,
meni izgledaju prilično normalno.
meni izgledaju prilično normalno.
05:36
But these things evolved over many years, and now what we're trying to do --
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Ali one su evoluirale tijekom puno godina,
a mi pokušavamo učiniti --
a mi pokušavamo učiniti --
05:39
I get three weeks to design a telephone.
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dobijem tri tjedna da dizajniram telefon.
Kako, zaboga, da to učinim,
Kako, zaboga, da to učinim,
05:41
How the hell do I do a telephone in three weeks,
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05:43
when you get these things that take hundreds of million years to evolve?
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ako imate ovakve stvari kojima je trebalo
stotine milijune godina da se razviju?
stotine milijune godina da se razviju?
Kako to zgusnuti?
05:47
How do you condense that?
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05:48
It comes back to instinct.
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Vraćamo se na instinkt.
Ne govorim o dizajniranju telefona
koji ovako izgledaju
koji ovako izgledaju
05:50
I'm not talking about designing telephones that look like that,
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05:52
and I'm not looking at designing architecture like that.
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i ne gledam na dizajn arhitekture tako.
Samo me zanimaju šablone prirodnog rasta
05:55
I'm just interested in natural growth patterns,
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05:57
and the beautiful forms that only nature really creates.
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i prekrasni oblici koje jedino
priroda zaista može stvoriti.
priroda zaista može stvoriti.
Kako se to kreće kroz mene
i što se na kraju dobije,
i što se na kraju dobije,
06:02
How that flows through me and how that comes out
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06:04
is what I'm trying to understand.
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to pokušavam razumjeti.
06:06
This is a scan through the human forearm. It's then blown up through
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Ovo je snimka ljudske ruke.
Zatim je raznesena
brzinskim prototipiranjem
brzinskim prototipiranjem
06:10
rapid prototyping to reveal the cellular structure. I have these in my office.
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kako bi otkrila njezinu
staničnu strukturu.
staničnu strukturu.
Imam ih u uredu.
06:15
My office is a mixture of the Natural History Museum and a NASA space lab.
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Moj ured je mješavina
muzeja prirodne povijesti
muzeja prirodne povijesti
i NASA-inog svemirskog laboratorija.
06:20
It's a weird, kind of freaky place.
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To je čudno, pomalo strašno mjesto.
Ovo je jedan od mojih primjeraka.
06:23
This is one of my specimens.
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Ovo je načinjeno --
06:25
This is made -- bone is made from a mixture of inorganic minerals and polymers.
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kost je načinjena od mješavine
anorganskih minerala i polimera.
anorganskih minerala i polimera.
06:33
I studied cooking in school for four years, and in that experience,
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Učio sam kuhati u školi četiri godine,
i kroz to iskustvo,
i kroz to iskustvo,
zvano "znanost domaćinstva",
06:38
which was called "domestic science," it was a bit of a cheap trick
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bilo je pomalo prevrtljivo od mene
pokušati steći znanstveno obrazovanje.
pokušati steći znanstveno obrazovanje.
06:40
for me to try and get a science qualification.
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06:43
(Laughter)
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(Smijeh)
Zapravo sam stavljao marihuanu
u sve što bih kuhao.
u sve što bih kuhao.
06:45
Actually, I put marijuana in everything I cooked -- (Laughter)
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(Smijeh)
I imao sam pristup najboljim djevojkama.
Bilo je fantastično.
Bilo je fantastično.
06:49
-- and I had access to all the best girls. It was fabulous.
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06:51
All the guys in the rugby team couldn't understand, but anyway --
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Nitko od tipova iz ragbi momčadi
nije to mogao shvatiti.
nije to mogao shvatiti.
No -- ovo je meringue krema.
06:54
this is a meringue. This is another sample I have.
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Još jedan uzorak koji imam.
06:56
A meringue is made exactly the same way, in my estimation, as a bone.
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Meringue krema se pravi na sasvim isti
način, po mojoj procjeni, kao kost.
način, po mojoj procjeni, kao kost.
07:00
It's made from polysaccharides and proteins.
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Pravi se od polisaharida i bjelančevina.
Ako prelijete vodu po njoj, rastapa se.
07:04
If you pour water on that, it dissolves.
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07:06
Could we be manufacturing from foodstuffs in the future?
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Možemo li u budućnosti proizvoditi
od prehrambenih tvari?
od prehrambenih tvari?
Nije loša ideja. Ne znam.
07:10
Not a bad idea. I don't know. I need to talk to Janine
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Moram razgovarati sa Janine i još
nekim ljudima o tome,
nekim ljudima o tome,
07:12
and a few other people about that, but I believe instinctively
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ali instinktivno vjerujem da bi
meringue krema mogla postati nešto,
meringue krema mogla postati nešto,
07:16
that that meringue can become something, a car -- I don't know.
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automobil -- ne znam.
07:20
I'm also interested in growth patterns:
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Također me zanimaju šablone rasta:
07:22
the unbridled way that nature grows things so you're not restricted by form at all.
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nesputan način na koji
stvari rastu u prirodi
stvari rastu u prirodi
tako da uopće niste ograničeni oblikom.
07:29
These interrelated forms, they do inspire everything I do
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Ti međusobno povezani oblici,
oni nadahnjuju sve što radim,
oni nadahnjuju sve što radim,
07:33
although I might end up making something incredibly simple.
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iako možda na kraju načinim
nešto nevjerojatno jednostavno.
nešto nevjerojatno jednostavno.
07:36
This is a detail of a chair that I've designed in magnesium.
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Ovo je detalj stolice koju sam
dizajnirao u magneziju.
dizajnirao u magneziju.
Pokazuje međukomunikaciju elemenata
i ljepotu, pa recimo, inženjeringa
i ljepotu, pa recimo, inženjeringa
07:40
It shows this interlocution of elements and the beauty of kind of engineering
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i biološkog razmišljanja,
07:45
and biological thinking, shown pretty much as a bone structure.
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kakav možemo vidjeti u građi kostiju.
Svaki od ovih predmeta
mogli biste objesiti na zid
mogli biste objesiti na zid
07:49
Any one of those elements you could sort of hang on the wall as some kind of art object.
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kao nekakav umjetnički izložak.
07:53
It's the world's first chair made in magnesium.
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To je prva stolica na svijetu
načinjena od magnezija.
načinjena od magnezija.
07:56
It cost 1.7 million dollars to develop. It's called "Go" by Bernhardt, USA.
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Koštalo je 1,7 milijuna dolara
da je se razvije.
da je se razvije.
Zove se "Go", od Bernhardta, u SAD-u.
08:01
It went into Time magazine in 2001
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Ušla je u časopis Time 2001. godine
kao novi jezik 21. stoljeća.
kao novi jezik 21. stoljeća.
08:05
as the new language of the 21st century.
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08:07
Boy. For somebody growing up in Wales in a little village, that's enough.
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Čovječe. Za nekoga tko je odrastao u
malom selu u Walesu, to je dovoljno.
malom selu u Walesu, to je dovoljno.
Pokazuje kako možete načiniti jedan
cjelovit oblik, kao autoindustrija,
cjelovit oblik, kao autoindustrija,
08:12
It shows how you make one holistic form, like the car industry,
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08:15
and then you break up what you need.
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i onda razlomite u ono što vam treba.
To je apsolutno prekrasan način rada.
08:17
This is an absolutely beautiful way of working.
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08:19
It's a godly way of working.
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To je božanstven način rada.
08:21
It's organic and it's essential.
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Organski je i temeljan.
To je apsolutno nemastan dizajn,
08:24
It's an absolutely fat-free design, and when you look at it,
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i kada ga pogledate, vidite ljudska bića.
08:26
you see human beings. Bless you.
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08:29
When that moves into polymers, you can change the elasticity, the fluidity of the form.
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Kada se to prebaci u polimere,
možete promijeniti rastezljivost,
protočnost oblika.
protočnost oblika.
08:35
This is an idea for a gas-injected, one-piece polymer chair.
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Ovo je ideja plinski ubrizgane,
polimerske stolice iz jednog komada.
polimerske stolice iz jednog komada.
Priroda buši rupe u stvarima.
08:39
What nature does is it drills holes in things. It liberates form.
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Oslobađa oblik.
Oduzima sve suvišno.
08:43
It takes away anything extraneous. That's what I do.
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To ja činim.
08:46
I make organic things which are essential.
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Izrađujem organske stvari
koje su temeljne.
koje su temeljne.
08:48
I don't -- and they look funky too -- but
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Izgledaju čudno --
ali nije mi namjera raditi čudne stvari
ali nije mi namjera raditi čudne stvari
08:51
I don't set out to make funky things because I think that's an absolute disgrace.
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jer mislim da je to sramotno.
08:54
I set out to look at natural forms.
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Moja namjera je
promatrati prirodne oblike.
promatrati prirodne oblike.
Ako odvedemo ideju fraktalne tehnologije
na višu razinu, uzmimo membranu,
na višu razinu, uzmimo membranu,
08:57
If you took the idea of fractal technology further, take a membrane,
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neprestano je smanjujući
kao što priroda čini,
kao što priroda čini,
09:01
shrinking it down constantly like nature does --
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to bi moglo biti sjedalo stolice.
09:04
that could be a seat for a chair;
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09:05
it could be a sole for a sports shoe;
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Moglo bi biti stopalo sportske obuće.
09:07
it could be a car blending into seats.
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Mogao bi biti auto koji se
pretvara u sjedala.
pretvara u sjedala.
Wow. Učinimo to. Takav tip stvari.
09:10
Wow. Let's go for it. That's the kind of stuff.
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To postoji u prirodi.
09:13
This is what exists in nature. Observation now allows us to
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Promatranje nam sada dopušta da
unesemo taj prirodni proces
unesemo taj prirodni proces
09:17
bring that natural process into the design process every day. That's what I do.
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u dizajnerski proces svakoga dana.
To ja činim.
09:22
This is a show that's currently on in Tokyo.
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Ovo je izložba trenutno u Tokiju.
Zove se "Superlikvidnost".
To je moje skulpturno istraživanje.
To je moje skulpturno istraživanje.
09:25
It's called "Superliquidity." It's my sculptural investigation.
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09:28
It's like 21st-century Henry Moore. When you see a Henry Moore
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Ovo je poput Henryja Moorea 21. stoljeća.
Kada vidite Henryja Moorea, još uvijek
vam se digne kosa na glavi.
vam se digne kosa na glavi.
09:32
still, your hair stands up. There's some amazing spiritual connect.
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Postoji zapanjujuća duhovna veza.
09:37
If he was a car designer, phew, we'd all be driving one.
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Da je dizajnirao aute, pa,
svi bismo ih vozili.
svi bismo ih vozili.
09:41
In his day, he was the highest taxpayer in Britain.
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U svoje doba, plaćao je najveći
porez u Britaniji.
porez u Britaniji.
09:44
That is the power of organic design.
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To je snaga organskog dizajna.
Izuzetno doprinosi našem --
09:47
It contributes immensely to our sense of being,
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osjećaju postojanja,
09:53
our sense of relationships with things,
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osjećaju odnosa sa stvarima,
09:55
our sensuality and, you know, the sort of --
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našoj senzualnosti, znate, kao --
09:57
even the sort of socio-erotic side, which is very important.
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čak i našoj društveno-erotskoj strani,
što je vrlo važno.
što je vrlo važno.
10:01
This is my artwork. This is all my process.
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Ovo je moje umjetničko djelo.
To je sav moj proces.
To je sav moj proces.
Ovo se zapravo prodaje kao umjetnost.
To su vrlo veliki tiskani primjerci.
To su vrlo veliki tiskani primjerci.
10:04
These actually are sold as artwork.
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10:06
They're very big prints. But this is how I get to that object.
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Ali ovako dolazim do tog predmeta.
10:10
Ironically, that object was made by the Killarney process,
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Ironično, taj predmet načinjen je
Killarney procesom,
Killarney procesom,
što je sasvim novi proces za 21. stoljeće,
10:14
which is a brand-new process here for the 21st century,
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10:16
and I can hear Greg Lynn laughing his socks off as I say that.
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i mogu čuti kako Greg Lynn umire
od smijeha dok to govorim.
od smijeha dok to govorim.
10:19
I'll tell you about that later.
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Ispričat ću vam o tome poslije.
10:21
When I look into these data images, I see new things.
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Kada pogledam ove slike podataka,
vidim nove stvari.
To je samonadahnjujuće.
10:27
I'm self -- it's self-inspired. Diatomic structures, radiolaria,
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Dvoatomni oblici, radiolaria,
10:31
the things that we couldn't see but we can do now --
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stvari koje nismo mogli vidjeti
ali sada možemo --
ali sada možemo --
10:33
these, again, are cored out. They're made virtually from nothing.
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i one su, opet, svedene na srž.
Načinjene su gotovo ni iz čega.
Načinjene su od silicijevog dioksida.
Načinjene su od silicijevog dioksida.
10:36
They're made from silica. Why not structures from cars like that?
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Zašto nemamo ovakve oblike za aute?
Koralji, sve te prirodne sile,
10:41
Coral, all these natural forces, take away what they don't need
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odbacuju sve što im ne treba i
nude maksimalnu ljepotu.
nude maksimalnu ljepotu.
10:46
and they deliver maximum beauty.
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Moramo biti u tom carstvu.
10:49
We need to be in that realm. I want to do stuff like that.
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Želim raditi takve stvari.
10:53
This is a new chair which should come on the market in September.
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Ovo je nova stolica koja bi trebala
izići na tržište u rujnu.
izići na tržište u rujnu.
10:56
It's for a company called Moroso in Italy.
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Za tvrtku Moroso u Italiji.
To je plinski ubrizgana polimerna stolica.
To je plinski ubrizgana polimerna stolica.
10:58
It's a gas-injected polymer chair.
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11:00
Those holes you see there are very filtered-down,
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Rupe koje ovdje vidite su
vrlo isfiltrirane,
vrlo isfiltrirane,
11:03
watered-down versions of the extremity of the diatomic structures.
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razvodnjene verzije ekstremnosti
dvoatomskih oblika.
dvoatomskih oblika.
11:07
It goes with the flow of the polymer and you'll see --
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Teku uz oblik polimera i vidjet ćete --
sad nailazi slika koja
pokazuje cijelu stvar.
pokazuje cijelu stvar.
11:10
there's an image coming up right now that shows the full thing.
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Sjajno je imati tvrtke u Italiji koje
podržavaju ovakav način sanjanja.
podržavaju ovakav način sanjanja.
11:13
It's great to have companies in Italy who support this way of dreaming.
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Ako vidite da sjene prolaze kroz ovo,
11:17
If you see the shadows that come through that,
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one su vjerojatno važnije od proizvoda,
11:19
they're actually probably more important than the product,
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11:21
but it's the minimum it takes.
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ali to je minimum koji nam treba.
11:23
The coring out of the back lets you breathe.
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Smanjivanje naslona dopušta vam disanje.
11:25
It takes away any material you don't need
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Odstranjuje se sav
materijal koji ne trebate
materijal koji ne trebate
11:27
and it actually garners flexure too, so --
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i zapravo potiče savitljivost.
11:31
I was going to break into a dance then.
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Poželio sam zaplesati tada.
11:34
This is some current work I'm doing.
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Ovo je nešto što trenutno radim.
11:36
I'm looking at single-surface structures and how they flow --
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Promatram jednoplošne strukture
te kako se šire i teku.
11:39
how they stretch and flow. It's based on furniture typologies,
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Ovo se zasniva na tipologijama pokućstva,
ali to nije krajnja motivacija.
ali to nije krajnja motivacija.
11:43
but that's not the end motivation. It's made from aluminum,
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Ovo je načinjeno od aluminija...
za razliku od aluminijuma, i naraslo je.
11:50
as opposed to aluminium, and it's grown.
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11:53
It's grown in my mind, and then it's grown in terms of
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Naraslo je u mome umu,
a zatim je naraslo u smislu cijelog
procesa kroz koji prolazim.
procesa kroz koji prolazim.
11:56
the whole process that I go through.
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Ovo je prije dva tjedna u CCP-u Coventry,
koji izrađuju dijelove za Bentleye itd.
koji izrađuju dijelove za Bentleye itd.
11:59
This is two weeks ago in CCP in Coventry, who build parts for Bentleys and so on.
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Trenutno se izrađuje
12:04
It's being built as we speak,
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i bit će izloženo u Phillipsu
nagodinu u New Yorku.
nagodinu u New Yorku.
12:06
and it will be on show in Phillips next year in New York.
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Imam veliku izložbu u suradnji
s Phillips Auctioneers.
s Phillips Auctioneers.
12:09
I have a big show with Phillips Auctioneers.
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Kada pogledam ove animacije...
Bože, zaprepašten sam.
Bože, zaprepašten sam.
12:12
When I see these animations, oh Jesus, I'm blown away.
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To se događa svakoga dana u mom studiju.
12:15
This is what goes on in my studio everyday. I walk -- I'm traveling. I come back.
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Hodam -- putujem. Vratim se.
Neki tip ima to na računalu --
i tu je to, zaboga.
i tu je to, zaboga.
12:19
Some guy's got that on a computer -- there's this like, oh my goodness.
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Pokušavam stvoriti tu energiju
izuma svakog dana u svome studiju.
izuma svakog dana u svome studiju.
12:22
So I try to create this energy of invention every day in my studio.
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Tu vrstu prštavog --
12:26
This kind of effervescent, fully charged sense of soup that delivers ideas.
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nabijenog osjećaja juhe koja
isporučuje ideje.
isporučuje ideje.
12:33
Single-surface products. Furniture's a good one.
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Jednoplošni proizvodi.
Pokućstvo je dobar primjer.
12:37
How you grow legs out of a surface.
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Kako da iz plohe izrastu noge.
Volio bih jednom ovo sagraditi
12:40
I would love to build this one day, and perhaps I'd like to build it also
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i možda bih volio sagraditi to
i od brašna, šećera,
i od brašna, šećera,
12:42
out of flour, sugar, polymer, wood chips --
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polimera, komadića drva,
ne znam, od ljudske kose.
ne znam, od ljudske kose.
12:47
I don't know, human hair. I don't know. I'd love a go at that.
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Ne znam. Volio bih probati.
Ne znam. Kad bih samo imao vremena.
Ne znam. Kad bih samo imao vremena.
12:49
I don't know. If I just got some time.
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12:51
That's the weird side coming out again,
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Sada ponovno izlazi čudna strana.
Mnoge tvrtke to ne razumiju.
Mnoge tvrtke to ne razumiju.
12:53
and a lot of companies don't understand that.
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12:55
Three weeks ago I was with Sony in Tokyo. They said, "Give us the dream.
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Prije tri tjedna bio sam
u Sonyju u Tokiju.
u Sonyju u Tokiju.
Rekli su: "Ponudi nam san. Koji je
naš san? Kako da pobijedimo Apple?"
naš san? Kako da pobijedimo Apple?"
12:59
What is our dream? How do we beat Apple?"
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13:01
I said, "Well you don't copy Apple, that's for sure."
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Rekao sam, "Zasigurno ne
kopiranjem Applea.
kopiranjem Applea.
13:03
I said, "You get into biopolymers." They looked straight through me.
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Morate se posvetiti biopolimerima."
Blijedo su me pogledali.
Kakva šteta. No.
13:08
What a waste. Anyway. (Laughter)
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(Smijeh)
13:11
No, it's true. Fuck 'em. Fuck 'em. You know, I mean.
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Ali istina je. Tko ih šljivi.
Znate, mislim --
Znate, mislim --
13:14
(Laughter)
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(Smijeh)
Ja isporučujem; oni ne preuzimaju.
13:16
I'm delivering; they're not taking. I've had this image 20 years.
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Imam ovu sliku 20 godina.
13:19
I've had this image of a water droplet for 20 years sitting on a hot bed.
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20 godina imam tu sliku kapljice vode,
smještene na vrućoj podlozi.
smještene na vrućoj podlozi.
13:23
That is an image of a car for me.
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Za mene je to slika automobila.
To je automobil budućnosti.
Kapljica vode.
Kapljica vode.
13:25
That's the car of the future. It's a water droplet.
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13:27
I've been banging on about this like I can't believe.
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Toliko sam se bavio time da ni sam
ne mogu vjerovati.
ne mogu vjerovati.
13:29
Cars are all wrong.
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Auti su potpuno pogrešni.
13:31
I'm going to show you something a bit weird now.
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Sada ću vam pokazati nešto pomalo čudno.
13:33
They laughed everywhere over the world I showed this.
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Smijali su se gdje god na svijetu
sam to pokazao.
sam to pokazao.
13:35
The only place that didn't laugh was Moscow.
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Jedino mjesto gdje se nisu smijali
bila je Moskva.
bila je Moskva.
13:37
Its cars are made from 30,000 components.
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Auti se sastoje od 30 tisuća dijelova.
13:40
How ridiculous is that? Couldn't you make that from 300?
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Nije li to suludo? Zar ih ne bismo
mogli napraviti od 300 dijelova?
mogli napraviti od 300 dijelova?
Ima vakuumski oblikovani
pokrov od karbonskog najlona.
pokrov od karbonskog najlona.
13:46
It's got a vacuum-formed, carbon-nylon pan. Everything's holistically integrated.
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Sve je uklopljeno u cjelinu.
Otvara se i zatvara poput posude za kruh.
Otvara se i zatvara poput posude za kruh.
13:50
It opens and closes like a bread bin.
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13:52
There is no engine. There's a solar panel on the back,
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Nema motora.
Odostraga je solarni panel,
Odostraga je solarni panel,
13:54
and there are batteries in the wheels.
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a baterije su u kotačima;
njih se montira kao kod Formule 1.
njih se montira kao kod Formule 1.
13:56
They're fitted like Formula One. You take them off your wall.
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Skinete ih sa zida, pričvrstite ih.
Gotovo.
Gotovo.
13:58
You plug them in. Off you jolly well go.
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14:00
A three-wheeled car: slow, feminine, transparent,
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Trokotačni automobil: spor, ženskast,
proziran, pa možete vidjeti ljude unutra.
14:04
so you can see the people in there. You drive different.
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Drugačije vozite.
14:06
(Laughter)
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14:07
You see that thing. You do.
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Vidite tu stvar. Vidite. Vidite.
14:09
You do and not anaesthetized, separated from life.
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Nije anestetiziran, odvojen od života.
14:12
There's a hole at the front, and there's a reason for that.
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Postoji otvor naprijed
i postoji razlog za to.
i postoji razlog za to.
14:15
It's a city car. You drive along. You get out.
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To je gradski automobil.
Vozite. Izađete.
Vozite. Izađete.
14:19
You drive on to a proboscis. You get out. It lifts you up.
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Dovezete do rampe. Izađete.
Podigne vas.
14:24
It presents the solar panel to the sun,
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Prinosi solarni panel suncu,
a noću služi kao ulična svjetiljka.
a noću služi kao ulična svjetiljka.
14:26
and at night it's a street lamp.
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(Pljesak)
14:28
(Applause)
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To se dogodi kada vas najprije
nadahne ulična svjetiljka,
nadahne ulična svjetiljka,
14:32
That's what happens if you get inspired by the street lamp first,
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14:34
and then do the car second. These bubbles --
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a zatim načinite automobil.
14:36
I can see these bubbles with these hydrogen packages,
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Mogu vidjeti te balone
s tim spremnicima vodika,
s tim spremnicima vodika,
kako lebde okolo nad zemljom,
a vozi ih umjetna inteligencija.
a vozi ih umjetna inteligencija.
14:39
floating around on the ground driven by AI.
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Kada sam pokazao ovo u Južnoj Africi,
14:44
When I showed this in South Africa,
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14:45
everybody after was going, "Yeah, hey, car on a stick. Like this."
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svi su poslije govorili,
"Hej, auto na štapu. Sviđa mi se."
"Hej, auto na štapu. Sviđa mi se."
14:48
Can you imagine? A car on a stick.
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Možete li zamisliti? Auto na štapu.
(Smijeh)
14:51
If you put it next to contemporary architecture,
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Ako ga postavite uz suvremenu arhitekturu,
14:54
it feels totally natural to me.
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čini mi se sasvim prirodan.
I to radim sa svojim pokućstvom.
14:56
And that's what I do with my furniture.
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14:57
I'm not putting Charles Eames' furniture in buildings anymore.
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Više ne stavljam pokućstvo
Charlesa Eamesa u zgrade.
Charlesa Eamesa u zgrade.
14:59
Forget that. We move on.
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Pokušavam sagraditi pokućstvo
koje ide uz arhitekturu.
koje ide uz arhitekturu.
15:01
I'm trying to build furniture that fits architecture.
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15:03
I'm trying to build transportation systems.
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Pokušavam sagraditi sustave prijevoza.
15:05
I work on aircraft for Airbus, the whole thing --
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Radim na letjelici za Airbus,
15:07
I do all this sort of stuff trying to force these natural,
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radim različite stvari
pokušavajući ostvariti te snove
nadahnute prirodom.
nadahnute prirodom.
15:11
inspired-by-nature dreams home. I'm going to finish on two things.
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Završit ću s dvije stvari.
15:14
This is the steriolithography of a staircase.
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Ovo je stereolitografija stubišta.
15:17
It's a little bit of a dedication to James, James Watson.
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Pomalo je to posveta Jamesu Watsonu.
Sagradio sam ovo za svoj studio.
15:22
I built this thing for my studio.
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15:23
It cost me 250,000 dollars to build this.
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Stajalo je 250 tisuća dolara.
Većina ljudi bi kupila Aston Martin.
15:27
Most people go and buy the Aston Martin. I built this.
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Ja sam sagradio ovo.
Ovo su podaci koji idu uz to.
Nevjerojatno zamršeno.
Nevjerojatno zamršeno.
15:31
This is the data that goes with that. Incredibly complex.
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Trajalo je oko dvije godine,
jer tražim nemastan dizajn.
jer tražim nemastan dizajn.
15:34
Took about two years, because I'm looking for fat-free design.
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Vitke, učinkovite stvari.
Zdrave proizvode.
Zdrave proizvode.
15:38
Lean, efficient things. Healthy products.
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15:42
This is built by composites. It's a single element
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Ovo je sagrađeno iz kompozita.
To je jedan element koji se vrti
kako bi stvorio cjelinu,
kako bi stvorio cjelinu,
15:45
which rotates around to create a holistic element,
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15:48
and this is a carbon-fiber handrail
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a ovo je rukohvat od karbonskih vlakana
koji je pričvršćen na samo dva mjesta.
koji je pričvršćen na samo dva mjesta.
15:50
which is only supported in two places.
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15:52
Modern materials allow us to do modern things.
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Suvremeni materijali nam omogućuju
da činimo suvremene stvari.
da činimo suvremene stvari.
15:54
This is a shot in the studio.
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Ovo je snimka u studiju.
15:56
This is how it looks pretty much every day.
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Ovako izgleda svaki dan.
15:59
You wouldn't want to have a fear of heights coming down it.
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Ne biste željeli imati strah
od visina dok silazite.
od visina dok silazite.
Zapravo nema rukohvata.
Ne udovoljava nijednom standardu.
Ne udovoljava nijednom standardu.
16:02
There is virtually no handrail. It doesn't pass any standards.
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16:06
(Laughter)
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(Smijeh)
16:08
Who cares?
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Koga briga?
(Smijeh)
16:10
(Laughter)
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16:11
Yeah, and it has an internal handrail which gives it it's strength. It's this holistic integration.
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Ima unutarnji rukohvat
koji mu daje potporu.
koji mu daje potporu.
16:14
That's my studio. It's subterranean.
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To je cjelovita integracija.
Ovo je moj studio. Nalazi se pod zemljom.
Ovo je moj studio. Nalazi se pod zemljom.
16:17
It's in Notting Hill next to all the crap --
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Nalazi se u Notting Hillu,
pored svog smeća --
pored svog smeća --
16:19
you know, the prostitutes and all that stuff.
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prostitutki i svega toga.
16:21
It's next to David Hockney's original studio.
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Nalazi se pored prvotnog
studija Davida Hockneya.
studija Davida Hockneya.
16:23
It has a lighting system that changes throughout the day.
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Ima sustav rasvjete koja se
mijenja tijekom dana.
mijenja tijekom dana.
Moja ekipa ode na ručak.
Vrata su otvorena. Oni se vrate,
Vrata su otvorena. Oni se vrate,
16:26
My guys go out for lunch. The door's open. They come back in,
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16:28
because it's normally raining, and they prefer to stay in.
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jer, naravno, pada kiša i radije
bi ostali unutra.
bi ostali unutra.
Ovo je moj studio.
16:31
This is my studio. Elephant skull from Oxford University, 1988.
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Lubanja slona sa Sveučilišta
Oxford iz 1988. godine.
Oxford iz 1988. godine.
16:35
I bought that last year. They're very difficult to find.
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Kupio sam je lani. Jako ih je teško naći.
16:37
I would -- if anybody's got a whale skeleton they want to sell me,
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Ako tko ima kostur kita koji bi
mi htjeli prodati,
mi htjeli prodati,
16:40
I'll put it in the studio.
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stavit ću ga u studio.
16:42
So I'm just going to interject a little bit
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Samo pokušavam napraviti malu stanku
nekima od stvari koje ćete
vidjeti u snimci.
vidjeti u snimci.
16:45
with some of the things that you'll see in the video.
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16:47
It's a homemade video, made it myself at three o'clock in the morning
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To je kućna snimka, sȃm sam je
snimio u 3 ujutro,
snimio u 3 ujutro,
samo da vam pokažem kakav
je zaista moj svijet.
je zaista moj svijet.
16:51
just to show you how my real world is. You never see that.
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To nikad ne vidite.
16:54
You never see architects or designers showing you their real world.
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Nikada ne vidite da vam arhitekti
ili dizajneri pokazuju svoj pravi svijet.
ili dizajneri pokazuju svoj pravi svijet.
Ovo je "Plaznet".
16:57
This is called a "Plasnet."
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To je nova stolica od bioloških
polikarbonata koju gradim u Italiji.
polikarbonata koju gradim u Italiji.
16:59
It's a bio-polycarbonate new chair I'm doing in Italy.
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Prvi bicikl od bambusa na svijetu
sa sklopivim upravljačem.
sa sklopivim upravljačem.
17:03
World's first bamboo bike with folding handlebars.
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Svi bismo ih trebali voziti.
17:06
We should all be riding one of these.
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17:07
As China buys all these crappy cars,
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Dok Kina kupuje sve te loše automobile,
mi bismo trebali voziti ovakve stvari.
mi bismo trebali voziti ovakve stvari.
17:09
we should be riding things like this. Counterbalance.
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Kontraravnoteža.
17:14
Like I say, it's a cross between Natural History Museum and
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Kako rekoh, to je križanac
Muzeja prirodne povijesti
i laboratorija NASA-e.
i laboratorija NASA-e.
17:16
a NASA laboratory. It's full of prototypes and objects.
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Pun je prototipa i predmeta.
17:21
It's self-inspirational again. I mean, the rare times when I'm there,
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Opet, samonadahnjujući je.
U rijetkim trenucima kada sam ondje,
17:24
I do enjoy it. And I get lots of kids coming --
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zaista uživam.
I dolazi mi puno djece.
17:28
lots and lots of kids coming.
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17:30
I'm a contaminator for all those children of investment bankers -- wankers.
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Ja zagađujem umove sve te djece
investicijskih bankara - ološa.
investicijskih bankara - ološa.
17:35
This -- sorry -- (Laughter)
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Oprostite.
(Smijeh)
17:38
-- that's a solar seed. It's a concept for new architecture.
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Ovo je solarno sjeme.
To je koncept nove arhitekture.
To je koncept nove arhitekture.
17:41
That thing on the top is the world's first solar-powered garden lamp --
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Stvar na vrhu je prva solarna
vrtna svjetiljka na svijetu --
vrtna svjetiljka na svijetu --
17:45
the first produced. Giles Revell should be talking here today --
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prva ikad proizvedena.
Giles Revell trebao bi govoriti ovdje --
17:49
amazing photography of things you can't see.
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sjajne fotografije stvari
koje ne možemo vidjeti.
koje ne možemo vidjeti.
17:51
The first sculptural model I made for that thing in Tokyo.
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Prvi skulpturni model koji sam
izradio za onu stvar u Tokiju.
izradio za onu stvar u Tokiju.
Puno stvari.
Tu je mala stolica list --
Tu je mala stolica list --
17:58
Lots of stuff. There's a little leaf chair -- that golden looking thing is called "Leaf."
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ta stvar koja izgleda zlatno
zove se "List".
zove se "List".
18:01
It's made from Kevlar.
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Načinjena je od Kevlara.
18:03
On the wall is my book called "Supernatural,"
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Na zidovima je moja knjiga "Natprirodno",
što mi omogućuje da se sjetim što
sam radio, jer to zaboravim.
sam radio, jer to zaboravim.
18:06
which allows me to remember what I've done, because I forget.
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18:08
There's an aerated brick I did in Limoges last year,
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Tu je cigla ispunjena zrakom koju
sam načinio u Limogesu lani,
sam načinio u Limogesu lani,
18:11
in Concepts for New Ceramics in Architecture.
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u Konceptima za novu
keramiku u arhitekturi.
keramiku u arhitekturi.
18:17
[Unclear], working at three o'clock in the morning --
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Gernot Oberfell, kako radi
u tri ujutro --
u tri ujutro --
18:20
and I don't pay overtime.
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a ja ne plaćam prekovremene sate.
18:22
Overtime is the passion of design, so join the club or don't. (Laughter)
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Prekovremeni sati su strast za dizajnom
pa se pridružite ili nemojte.
(Smijeh)
18:29
No, it's true. It's true. People like Tom and Greg --
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Ali doista je tako. Ljudi poput
Toma i Grega --
Toma i Grega --
18:31
we're traveling like you can't -- we fit it all in. I don't know how we do it.
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putujemo toliko da ne možete ni --
sve nekako uklopimo.
sve nekako uklopimo.
Nemam pojma kako to izvodimo.
Sljedeći tjedan sam u Electroluxu u
Švedskoj, u petak u Pekingu.
Švedskoj, u petak u Pekingu.
18:36
Next week I'm at Electrolux in Sweden,
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18:38
then I'm in Beijing on Friday. You work that one out.
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Pokušajte to shvatiti.
18:41
And when I see Ed's photographs I think,
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A kada vidim Edove fotografije, mislim,
dovraga, zašto idem u Kinu?
dovraga, zašto idem u Kinu?
18:43
why the hell am I going to China? It's true.
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Istina.
18:46
It's true. Because there's a soul in this whole thing.
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Jer postoji duša u ovome svemu.
18:49
We need to have a new instinct for the 21st century.
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Potreban nam je novi instinkt
za 21. stoljeće.
za 21. stoljeće.
Moramo spojiti sve ove stvari.
18:53
We need to combine all this stuff.
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Kada bi svi ljudi koji raspravljaju
o ovom dobu
o ovom dobu
18:55
If all the people who were talking over this period
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18:57
worked on a car together, it would be a joy, absolute joy.
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radili zajedno na automobilu,
bila bi to radost, čista radost.
19:03
So there's a new X-light system I'm doing in Japan.
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Ovo je novi sustav X-rasvjete na
kojem radim u Japanu.
kojem radim u Japanu.
19:07
There's Tuareg shoes from North Africa. There's a Kifwebe mask.
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Ovo su tuareške cipele iz Sjeverne Afrike.
Ovo je Kifwebe maska.
Ovo je Kifwebe maska.
Ovo su moje skulpture.
19:12
These are my sculptures.
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19:14
A copper jelly mold.
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Brončani kalup za kuglof.
(Smijeh)
Zvuči kao nekakav kviz, zar ne?
19:18
It sounds like some quiz show or something, doesn't it?
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19:22
So, it's going to end.
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Završit će sad.
Hvala ti, Jamese, na velikom nadahnuću.
19:26
Thank you, James, for your great inspiration.
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19:34
Thank you very much.
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Hvala vam puno.
(Pljesak)
19:36
(Applause)
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ABOUT THE SPEAKER
Ross Lovegrove - Industrial designerKnown as "Captain Organic," Ross Lovegrove embraces nature as the inspiration for his "fat-free" design. Each object he creates -- be it bottle, chair, staircase or car -- is reduced to its essential elements. His pieces offer minimal forms of maximum beauty.
Why you should listen
Ross Lovegrove is truly a pioneer of industrial design. As founder of Studio X in the Notting Hill area of London, the Welsh-born designer has exuberantly embraced the potential offered by digital technologies. However, he blends his love of high tech with a belief that the natural world had the right idea all along: Many of his pieces are inspired by principles of evolution and microbiology.
Delightedly crossing categories, Lovegrove has worked for clients as varied as Apple, Issey Miyake, Herman Miller and Airbus, and in 2005 he was awarded the World Technology Award for design. His personal artwork has been exhibited at MoMA in New York, the Pompidou Centre in Paris and the Design Museum in London. Lovegrove's astonishing objects are the result of an ongoing quest to create forms that, as he puts it, touch people's soul.
Ross Lovegrove | Speaker | TED.com