TED Residency
Paul Tasner: How I became an entrepreneur at 66
Paul Tasner: Kako sam postao poduzetnik u 66. godini
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Nikada nije kasno za promjenu. Primjer je Paul Tasner - nakon 40 godina neprestanog rada za druge, osnovao je vlastiti start-up u 66. godini, sjedinivši svoju poslovnu ideju s iskustvom i strašću. I nije u tome sam. Kao što iznosi u ovom kratkom, duhovitom i inspirativnom govoru, ljudi starije dobi sve se više prepuštaju svojim poduzetničkim instinktima - svjedočeći i velikim uspjesima.
Paul Tasner - Entrepreneur
TED Resident Paul Tasner is the co-founder and CEO of PulpWorks, Inc., designers and manufacturers of biodegradable packaging for consumer goods. Full bio
TED Resident Paul Tasner is the co-founder and CEO of PulpWorks, Inc., designers and manufacturers of biodegradable packaging for consumer goods. Full bio
Double-click the English transcript below to play the video.
00:12
I'd like to take you back
about seven years in my life.
about seven years in my life.
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Vratit ću vas sedam godina
mog života unatrag.
mog života unatrag.
00:16
Friday afternoon,
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Petak popodne,
00:17
a few days before Christmas 2009.
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nekoliko dana prije Božića 2009. godine,
00:20
I was the director of operations
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bio sam direktor poslova
00:22
at a consumer products company
in San Francisco,
in San Francisco,
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u kompaniji za proizvode
široke potrošnje u San Franciscu
široke potrošnje u San Franciscu
00:25
and I was called into a meeting
that was already in progress.
that was already in progress.
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i pozvali su me na sastanak
koji je već bio u tijeku.
koji je već bio u tijeku.
00:29
That meeting turned out
to be my exit interview.
to be my exit interview.
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Ispalo je da je to bio
razgovor o mom odlasku.
razgovor o mom odlasku.
00:32
I was fired, along with several others.
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Otpušten sam, kao i još neki.
00:36
I was 64 years old at the time.
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Imao sam tada 64 godine.
00:40
It wasn't completely unexpected.
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Nije to bilo posve neočekivano.
00:42
I signed a stack of papers,
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Potpisao sam hrpu papira,
00:44
gathered my personal effects,
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pokupio svoje stvari
00:46
and left to join my wife
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i otišao do svoje žene
00:48
who was waiting for me
at a nearby restaurant,
at a nearby restaurant,
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koja me čekala u obližnjem restoranu,
00:50
completely unaware.
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posve zatečena.
00:53
Fast-forward several hours,
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Nekoliko sati kasnije,
00:55
we both got really silly drunk.
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oboje smo bili zaista pijani.
00:57
(Laughter)
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(Smijeh)
01:00
So, 40 plus years of continuous employment
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Znači, 40 i nešto godina
stalnog zaposlenja
stalnog zaposlenja
01:05
for a variety of companies,
large and small,
large and small,
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u raznim tvrtkama, velikim i malim,
01:07
was over.
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za mene je završilo.
01:09
I had a good a network,
a good reputation --
a good reputation --
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Znao sam puno ljudi, imao dobar ugled,
01:12
I thought I'd be just fine.
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mislio sam da će sve biti dobro.
01:14
I was an engineer
in manufacturing and packaging.
in manufacturing and packaging.
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Bio sam inženjer
u proizvodnji i ambalaži.
u proizvodnji i ambalaži.
01:19
I had a good background.
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Imao sam prijašnjeg iskustva.
01:21
Retirement was, like for so many people,
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Umirovljenje za mene,
kao i za mnoge druge,
kao i za mnoge druge,
01:24
simply not an option for me.
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jednostavno nije dolazilo u obzir.
01:26
So I turned to consulting
for the next couple of years
for the next couple of years
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Stoga sam se sljedećih nekoliko godina
okrenuo savjetovanju
okrenuo savjetovanju
01:29
without any passion whatsoever.
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bez apsolutno ikakve strasti.
01:31
And then an idea began to take root,
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A tada se počela rađati ideja,
01:35
born from my concern for our environment.
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kao rezultat moje brige za okoliš.
01:39
I wanted to build my own business,
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Htio sam izgraditi vlastiti posao,
01:42
designing and manufacturing
biodegradable packaging from waste --
biodegradable packaging from waste --
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dizajnirajući i proizvodeći
biorazgradivu ambalažu od otpada -
biorazgradivu ambalažu od otpada -
01:46
paper, agricultural, even textile waste --
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papira, poljoprivrednog,
čak i tekstilnog otpada,
čak i tekstilnog otpada,
01:50
replacing the toxic,
disposable plastic packaging
disposable plastic packaging
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zamjenjujući toksičnu,
jednokratnu plastičnu ambalažu,
jednokratnu plastičnu ambalažu,
01:54
to which we've all become addicted.
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o kojoj smo svi postali ovisni.
01:56
This is called clean technology,
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To se zove čista tehnologija
01:58
and it felt really meaningful to me.
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i zaista mi je imala smisla.
02:01
A venture that could help to reduce
the billions of pounds
the billions of pounds
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Pothvat koji je mogao
smanjiti milijune tona
smanjiti milijune tona
02:05
of single-use plastic packaging
dumped each year
dumped each year
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jednokratne plastične ambalaže
koja se baci godišnje
koja se baci godišnje
02:09
and polluting our land,
our rivers and our oceans,
our rivers and our oceans,
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zagađujući naše tlo, rijeke i oceane,
02:12
and left for future
generations to resolve --
generations to resolve --
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ostavljene na brigu budućim naraštajima,
02:15
our grandchildren,
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našim unucima,
02:17
my grandchildren.
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mojim unucima.
02:19
And so now at the age of 66,
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I tako sam u 66. godini života
02:22
with 40 years of experience,
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i 40-ogodišnjim iskustvom,
02:24
I became an entrepreneur
for the very first time.
for the very first time.
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po prvi puta postao poduzetnik.
02:27
(Cheers)
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(Klicanje)
02:28
(Applause)
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(Pljesak)
02:31
Thank you.
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Hvala vam.
02:34
But there's more.
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Ima još.
02:35
(Laughter)
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(Smijeh)
02:39
Lots of issues to deal with:
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Mnogo je tu stvari koje morate riješiti:
02:42
manufacturing, outsourcing, job creation,
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proizvodnja, vanjski suradnici,
otvaranje radnih mjesta,
otvaranje radnih mjesta,
02:46
patents, partnerships, funding --
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patenti, partnerstva, financiranje,
02:50
these are all typical
issues for a start-up,
issues for a start-up,
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sve su to tipični izazovi za start-up,
02:52
but hardly typical for me.
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ali nikako tipični za mene.
02:55
And a word about funding.
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Par riječi i o financiranju.
02:57
I live and work in San Francisco.
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Živim i radim u San Franciscu
02:59
And if you're looking for funding,
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i ako tražite izvore financiranja,
03:01
you are typically going to compete
with some very young people
with some very young people
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obično se natječete s vrlo mladim ljudima
03:05
from the high-tech industry,
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iz tehnološke industrije,
03:07
and it can be very discouraging
and intimidating.
and intimidating.
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što može biti vrlo
obeshrabrujuće i zastrašujuće.
obeshrabrujuće i zastrašujuće.
03:11
I have shoes older
than most of these people.
than most of these people.
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Imam cipele koje su starije
od većine tih ljudi.
od većine tih ljudi.
03:13
(Laughter)
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(Smijeh)
03:19
I do.
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Zaista.
03:20
(Laughter)
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(Smijeh)
03:21
But five years later,
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No, pet godina kasnije,
03:23
I'm thrilled and proud to share with you
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ushićen sam i ponosan
što s vama mogu podijeliti
što s vama mogu podijeliti
03:26
that our revenues have doubled every year,
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da se naši prihodi
udvostručuju svake godine,
udvostručuju svake godine,
03:29
we have no debt,
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nemamo dugova,
03:31
we have several marquee clients,
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imamo uglednih klijenata,
03:33
our patent was issued,
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naš patent je izdan,
03:35
I have a wonderful partner
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imam sjajnog partnera
03:36
who's been with me
right from the beginning,
right from the beginning,
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koji je sa mnom od samog početka
03:38
and we've won more than 20 awards
for the work that we've done.
for the work that we've done.
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i osvojili smo više od
20 nagrada za svoj rad.
20 nagrada za svoj rad.
03:41
But best of all,
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No, najbolje od svega,
03:43
we've made a small dent --
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ostavili smo mali trag,
03:44
a very small dent --
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vrlo maleni trag
03:46
in the worldwide plastic pollution crisis.
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u rješavanju svjetske krize
zagađenja plastikom.
zagađenja plastikom.
03:50
(Applause)
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(Pljesak)
03:55
And I am doing the most rewarding
and meaningful work of my life right now.
and meaningful work of my life right now.
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I upravo sada radim najispunjeniji
i najsmisleniji posao svog života.
i najsmisleniji posao svog života.
04:02
I can tell you there's lots of resources
available to entrepreneurs of all ages,
available to entrepreneurs of all ages,
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Mnogo je dostupnih izvora
za poduzetnike svih dobi,
za poduzetnike svih dobi,
04:07
but what I really yearned for
five years ago
five years ago
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no, za čime sam zaista čeznuo
prije pet godina,
prije pet godina,
04:10
was to find other first-time entrepreneurs
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bilo je naći i druge nove poduzetnike
04:13
who were my age.
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moje dobi.
04:14
I wanted to connect with them.
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Htio sam se povezati s njima.
04:17
I had no role models, absolutely none.
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Nisam imao niti jedan jedini uzor.
04:20
That 20-something app developer
from Silicon Valley
from Silicon Valley
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Onaj 20-ogodišnji programer aplikacija
iz Silicijske doline
iz Silicijske doline
04:23
was not my role model.
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nije bio moj uzor.
04:25
(Laughter)
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(Smijeh)
04:26
I'm sure he was very clever --
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Sigurno je jako pametan.
04:27
(Laughter)
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(Smijeh)
04:29
I want to do something about that,
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Želim tu poduzeti nešto
04:30
and I want all of us
to do something about that.
to do something about that.
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i želim da svi poduzmemo nešto.
04:33
I want us to start talking more
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Želim da više razgovaramo
04:34
about people who don't become
entrepreneurs until they are seniors.
entrepreneurs until they are seniors.
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o ljudima koji postaju poduzetnici
tek u starijoj dobi.
tek u starijoj dobi.
04:39
Talking about these bold
men and women who are checking in
men and women who are checking in
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Pričati o tim hrabrim
muškarcima i ženama koji se uključuju,
muškarcima i ženama koji se uključuju,
04:42
when their peers, in essence,
are checking out.
are checking out.
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dok se njihovi vršnjaci,
u biti, isključuju.
u biti, isključuju.
04:45
And then connecting all these people
across industries, across regions,
across industries, across regions,
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A zatim povezivanje svih tih ljudi
kroz razne industrije, regije,
kroz razne industrije, regije,
04:49
across countries --
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države,
04:51
building a community.
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stvarajući zajednicu.
04:52
You know, the Small Business
Administration tells us
Administration tells us
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Ljudi u administraciji
za male tvrtke govore nam
za male tvrtke govore nam
04:55
that 64 percent of new jobs
created in the private sector in the USA
created in the private sector in the USA
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da je 64% novih radnih mjesta
u privatnom sektoru SAD-a
u privatnom sektoru SAD-a
05:00
are thanks to small businesses like mine.
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stvoreno zahvaljujući
malim tvrtkama poput moje.
malim tvrtkama poput moje.
05:03
And who's to say
that we'll stay forever small?
that we'll stay forever small?
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A tko kaže da ćemo zauvijek i ostati mali?
05:06
We have an interesting culture
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Imamo zanimljivu kulturu
koja zaista očekuje
da kada ste određene dobi,
da kada ste određene dobi,
05:08
that really expects
when you reach a certain age,
when you reach a certain age,
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05:10
you're going to be golfing,
or playing checkers,
or playing checkers,
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samo igrate golf ili društvene igre,
05:12
or babysitting the grandkids
all of the time.
all of the time.
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ili čuvate unuke cijelo vrijeme.
05:15
And I adore my grandchildren --
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Ja obožavam svoje unuke...
05:18
(Laughter)
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(Smijeh)
05:20
and I'm also passionate
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ali isto tako obožavam
05:22
about doing something meaningful
in the global marketplace.
in the global marketplace.
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raditi nešto što ima smisla
na globalnom tržištu.
na globalnom tržištu.
05:27
And I'm going to have lots of company.
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I imat ću mnogo društva za druženje.
Ured za popis stanovništva kaže
da će do 2050. godine
da će do 2050. godine
05:29
The Census Bureau says that by 2050,
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05:31
there will be 84 million seniors
in this country.
in this country.
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u ovoj zemlji biti
84 milijuna ljudi starije dobi.
84 milijuna ljudi starije dobi.
05:35
That's an amazing number.
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To je nevjerojatan broj.
05:37
That's almost twice as many
as we have today.
as we have today.
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To je gotovo dvostruko više nego danas.
05:40
Can you imagine how many
first-time entrepreneurs there will be
first-time entrepreneurs there will be
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Možete li zamisliti
koliko će biti novih poduzetnika
koliko će biti novih poduzetnika
05:43
among 84 million people?
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među tih 84 milijuna ljudi?
05:46
And they'll all have
four decades of experience.
four decades of experience.
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I svi će imati četiri desetljeća iskustva.
05:48
(Laughter)
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(Smijeh)
05:50
So when I say, "Let's start talking more
about these wonderful entrepreneurs,"
about these wonderful entrepreneurs,"
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I kada kažem da počnemo više govoriti
o tim predivnim poduzetnicima,
o tim predivnim poduzetnicima,
05:55
I mean, let's talk about their ventures,
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mislim da pričamo o njihovim poduhvatima,
05:59
just as we do the ventures
of their much younger counterparts.
of their much younger counterparts.
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kao što pričamo i o poduhvatima
onih mnogo mlađih od njih.
onih mnogo mlađih od njih.
06:03
The older entrepreneurs in this country
have a 70 percent success rate
have a 70 percent success rate
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Stariji poduzetnici u ovoj zemlji
imaju stopu uspjeha od 70%
imaju stopu uspjeha od 70%
06:09
starting new ventures.
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u novom poslovnom poduhvatu.
06:10
70 percent success rate.
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Stopa uspjeha od 70%.
06:13
We're like the Golden State Warriors
of entrepreneurs --
of entrepreneurs --
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Pa mi smo poput Golden State Warriorsa
među poduzetnicima.
među poduzetnicima.
06:16
(Laughter)
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(Smijeh)
06:17
(Applause)
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(Pljesak)
06:20
And that number plummets to 28 percent
for younger entrepreneurs.
for younger entrepreneurs.
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A ova brojka pada na samo 28%
za mlade poduzetnike.
za mlade poduzetnike.
06:25
This is according to a UK-based
group called CMI.
group called CMI.
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Ovo je prema podacima
britanske grupacije CMI.
britanske grupacije CMI.
06:29
Aren't the accomplishments
of a 70-year-old entrepreneur
of a 70-year-old entrepreneur
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Jesu li postignuća
70-ogodišnjeg poduzetnika
70-ogodišnjeg poduzetnika
06:31
every bit as meaningful,
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jednako značajna,
06:33
every bit as newsworthy,
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jednako vrijedna objave,
06:34
as the accomplishments
of a 30-year-old entrepreneur?
of a 30-year-old entrepreneur?
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kao postignuća nekog
30-ogodišnjeg poduzetnika?
30-ogodišnjeg poduzetnika?
06:38
Of course they are.
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Naravno da jesu.
06:39
That's why I'd like to make the phrase
"70 over 70" just as --
"70 over 70" just as --
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Zato bih se izrazio, "70 iznad 70"
(Smijeh)
06:44
(Laughter)
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06:45
just as commonplace
as the phrase "30 under 30."
as the phrase "30 under 30."
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uobičajeno je kao i izraz "30 ispod 30".
06:49
(Applause)
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(Pljesak)
06:50
Thank you.
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Hvala vam.
06:51
(Cheers)
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(Klicanje)
06:52
(Applause)
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(Pljesak)
ABOUT THE SPEAKER
Paul Tasner - EntrepreneurTED Resident Paul Tasner is the co-founder and CEO of PulpWorks, Inc., designers and manufacturers of biodegradable packaging for consumer goods.
Why you should listen
PulpWorks, Inc. is the capstone in a 40-year career in supply chain management for Paul Tasner. He held leadership positions in procurement, manufacturing and logistics in ventures ranging from start-up to Fortune 100. Included among them are: The Clorox Company, California Closet Company, Method Products, Hepagen, OM2 and the Reclipse Group.
In 2008, Tasner founded and continues to lead the San Francisco Bay Area Green Supply Chain Forum -- the first such assembly of supply chain executives anywhere. He has authored many papers and presentations on supply chain sustainability and currently lectures on this timely topic in the MBA Programs at San Francisco State University and Golden Gate University.
Tasner is an Industrial Engineering graduate of the New Jersey Institute of Technology and holds a PhD in Mathematics from Boston University.
Paul Tasner | Speaker | TED.com