TED2006
Rob Forbes: Ways of seeing
罗布·福布斯谈自己的观看之道
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罗布•福布斯（Rob Forbes）--触手可及设计公司（Design Within Reach）的创始人，通过展示一系列自己拍摄的照片来给大家讲解他的观看之道。令人着迷的并列艺术、现成艺术、城市形态--这些都会开阔您的眼界。
Rob Forbes - Designer
Rob Forbes founded Design Within Reach, the furniture company that brought high design to the general public. Full bio
Rob Forbes founded Design Within Reach, the furniture company that brought high design to the general public. Full bio
Double-click the English transcript below to play the video.
00:18
I was listed on the online biography
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网络上有我的传记
00:21
that said I was a design missionary.
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说我是个设计传教士。
00:24
That's a bit lofty; I'm really more
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说的有点儿崇高，
00:26
of something like a street walker.
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其实我更像是普通的路人。
00:28
I spend a lot of time in urban areas
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我花大量的时间在城市里，
00:30
looking for design,
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寻找设计元素，
00:32
and studying design in the public sector.
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并在公共场所里研究设计。
00:34
I take about 5,000 photographs a year,
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我在一年里拍了大约5000多张照片，
00:37
and I thought that I would edit from these,
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我想我可以编辑一下这些照片，
00:40
and try to come up with some images
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从中找出一些
00:43
that might be appropriate and interesting to you.
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大家可能感兴趣的照片给大家看一下。
00:45
And I used three criteria:
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我有三项原则：
00:47
the first was, I thought I'd talk about
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第一，我想我谈论的是
00:49
real design within reach,
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大家可以真正接触到的设计
00:51
design that's free, not design not quite within reach,
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是免费的设计，不是大家接触不到的，
00:54
as we're fondly known by our competition and competitors,
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我们的竞争者想当然地认为的那种设计
00:57
but stuff that you can find on the streets, stuff that was free,
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而是你可以在大街上找到的东西，免费的东西，
01:01
stuff that was available to all people,
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所有人都能用的东西，
01:03
and stuff that probably contains some other important messages.
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可能包含一些重要信息的东西。
01:06
I'll use these sidewalks in Rio as an example.
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给大家举一个里约热内卢人行道的例子。
01:09
A very common public design done in the '50s.
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这是在50年代很普通的一个设计。
01:12
It's got a nice kind of flowing, organic form,
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它的流动性很好，形式很自然，
01:15
very consistent with the Brazilian culture --
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与巴西的文化非常一致--
01:18
I think good design adds to culture.
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我认为好的设计会为文化增添内容。
01:20
Wholly inconsistent with San Francisco or New York.
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（这个设计）完全与旧金山或纽约的风格不同。
01:23
But I think these are my sort of information highways:
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但我认为这些是我的信息高速公路：
01:26
I live in much more of an analog world,
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我生活的世界更像是个模拟世界。
01:28
where pedestrian traffic and
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在那里交通方式主要是步行，
01:30
interaction and diversity exchange,
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人们之间互相影响并进行多种方式的交流。
01:33
and where I think the simple things under our feet
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在那里我认为我们脚下的那些简单的东西
01:35
have a great amount of meaning to us.
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对我们来说具有非常重要的意义。
01:38
How did I get started in this business?
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我是如何在这个行业上起步的呢？
01:40
I was a ceramic designer for about 10 years,
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我做了十年的陶瓷设计。
01:42
and just loved utilitarian form --
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很喜欢实用形式--
01:45
simple things that we use every day,
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我们每天使用的简单的东西，
01:47
little compositions of color and surface on form.
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在形式使用颜色和层面的简单组合。
01:50
This led me to starting a company called Design Within Reach,
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这使我开了一家名为“触手可及的设计”（Design Within Reach)公司。
01:54
a company dealing with simple forms,
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公司处理简单的形式，
01:56
making good designers available to us,
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吸引好的设计师，
01:58
and also selling the personalities and character of the designers
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并推销设计师的个性和品质。
02:01
as well, and it seems to have worked.
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这样做效果还不错。
02:04
A couple of years into the process,
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进入这个行业几年后，
02:06
I spent a lot of time in Europe traveling around, looking for design.
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我花费了大量的时间在欧洲旅游，寻找设计艺术。
02:09
And I had a bit of a wake-up call in Amsterdam:
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在阿姆斯特丹我仿佛猛然醒过来了
02:11
I was there going into the design stores,
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我在那里正打算去些设计商店，
02:13
and mixing with our crowd of designers,
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加入到设计师的人群中。
02:15
and I recognized that a whole lot of stuff
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我发现许多东西，
02:17
pretty much looked the same, and the effect of globalization
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看起来几乎是一样的。全球化的影响
02:19
has had that in our community also.
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已经深入到了我们设计界。
02:21
We know a lot about what's going on with design around the world,
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我们知道世界各地有很多设计正在进行，
02:24
and it's getting increasingly more difficult
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但找到能折射出独特文化的设计
02:26
to find design that reflects a unique culture.
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却越来越难。
02:29
I was walking around on the streets of Amsterdam
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我在阿姆斯特丹的街道上漫步，
02:31
and I recognized, you know, the big story
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我发现
02:33
from Amsterdam isn't what's in the design stores,
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我来阿姆斯特丹的收获并不是在设计商店里
02:35
it's what's out on the streets,
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而是在街道上。
02:37
and maybe it's self-explanatory,
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可能这很明显，
02:39
but a city that hasn't been taken over by modernism,
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但这座城市没有被现代化所征服 ，
02:42
that's preserved its kind of architecture and character,
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它保留了自己独特的建筑和风格，
02:45
and where the bicycle plays an important part of the way
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自行车是人们的主要出行方式，
02:48
in which people get around and where pedestrian rights
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行人的权利
02:50
are protected.
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也受到了保护。
02:52
And I write a newsletter that goes out every week,
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每周我都会出一期简讯，
02:54
and I wrote an article about this, and it got such enormous response
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我在上面写了一篇关于这件事的文章，收到了巨大的反响。
02:57
that I realized that design, that common design,
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我意识到这些公共场所的普通的设计，
02:59
that's in the public area means a lot to people,
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对人们来说意味着很多，
03:02
and establishes kind of a groundwork and a dialog.
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它们可以让人们对设计有些了解。
03:04
I then kind of thought about the other cities
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然后我想起了欧洲的另外一些城市，
03:07
in Europe where I spend a lot of time looking for design,
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我在那些地方寻找设计艺术，
03:10
like Basel, where Vitra is located, or in northern Italy --
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例如巴塞尔，即维特拉（著名家具制造厂）所在的城市，或意大利北部--
03:14
all cities where there are a whole lot of bicycles,
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这些城市都有很多的自行车，
03:16
and where pedestrian areas -- and I came to the conclusion that perhaps
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和行人专区--我得到以下结论
03:20
there was something about these important design centers
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可能这些影响力较大的设计中心
03:23
that dealt with bicycles and foot traffic,
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进行与自行车和步行交通相关的设计是有一定原因的。
03:25
and I'm sure the skeptic eye would say, no, the correlation there
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肯定有人会说，不，那是因为
03:27
is that there are universities and schools
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大学和中小学里
03:29
where people can't afford cars,
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人们买不起车，
03:31
but it did seem that in many of these areas
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但看起来很多这样的地方
03:33
pedestrian traffic was protected.
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行人的交通是受到保护的。
03:37
You wouldn't look at this and call this a designer bike:
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看看这辆车，你不能把这个叫做设计师设计的车吧：
03:40
a designer bike is made of titanium or molybdenum.
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设计师设计的车是由钛和钼制作的。
03:42
But I began looking at design in a place like Amsterdam
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但是我开始观察像阿姆斯特丹这样地方的设计
03:45
and recognized, you know, the first job of design
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结果发现，嗯，设计的首要目的
03:47
is to serve a social purpose.
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是为社会服务。
03:49
And so I look at this bike as not being a designer bike,
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这辆车虽然不像是设计师设计的车，
03:53
but being a very good example of design.
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但却是非常好的一个设计的例子。
03:56
And since that time in Amsterdam, I spent an increasing amount of time
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自从在阿姆斯特丹体会到了这一点，我又用了更多的时间
03:59
in the cities, looking at design
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在城市里寻找设计作品
04:01
for common evidence of design
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来证明很多设计
04:03
that really isn't under so much of a designer's signature.
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是没有设计者的鲜明特色的。
04:06
I was in Buenos Aires very recently,
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最近我去过布宜诺斯艾利斯，
04:08
and I went to see this bridge by Santiago Calatrava.
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去参观卡拉特拉瓦设计的桥。
04:12
He's a Spanish architect and designer.
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他是西班牙的建筑家和设计师。
04:15
And the tourist brochures pointed me in the direction of this bridge --
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旅行手册指引我从这个方向看这座桥--
04:18
I love bridges, metaphorically and symbolically and structurally --
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我喜爱桥，喜欢它的喻义、象征意义和它的结构--
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and it was a bit of a disappointment,
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但我对这座桥有些失望。
04:23
because of the sludge from the river was encrusted on it; it really wasn't in use.
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因为河里的淤泥在上面都结壳了；看来这架桥还没有使用。
04:26
And I recognized that oftentimes design,
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我意识到，设计，很多时候，
04:28
when you're set up to see design,
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当你打算去看的时候，
04:30
it can be a bit of a letdown.
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会有些失望。
04:32
But there were lots of other things going on in this area:
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但这个地方还有很多事情正在发生：
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it was a kind of construction zone;
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这有点儿像个建筑区；
04:37
a lot of buildings were going up.
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很多建筑物正在崛起。
04:39
And, approaching a building from a distance, you don't see too much;
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从远处看这个建筑物，看不到多少东西；
04:41
you get a little closer, and you arrive at a nice little composition
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当你靠近看，你会发现它是一些好的元素的结合
04:44
that might remind you of a Mondrian or a Diebenkorn or something.
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可能会让你想起蒙德里安的绘画风格或得本科恩的绘画风格或另外的一些东西。
04:48
But to me it was an example of
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但对我而言，它是
04:50
industrial materials with a little bit of colors and animation
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带有一点颜色、活力和静物画风格的工业原料，
04:53
and a nice little still life -- kind of unintended piece of design.
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是一个有点儿无意而为的设计作品的例子。
04:56
And going a little closer, you get a different perspective.
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再靠近点，你会看到另一个不同的景观。
04:59
I find these little vignettes,
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我发现这些小的装饰，
05:01
these little accidental pieces of design,
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这些有点意外的设计作品，
05:03
to be refreshing.
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令人耳目一新。
05:05
They give me, I don't know,
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他们给予我，我也不太清楚，
05:07
a sense of correctness in the world
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一种正确的感觉
05:09
and some visual delight in the knowledge
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和一些视觉上的享受，要知道，
05:12
that the building will probably never look as good
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这个建筑物以后可能还没有
05:14
as this simple industrial scaffolding
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这个简单的工业脚手架好看。
05:16
that is there to serve.
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而且脚手架还能立在这里提供服务。
05:18
Down the road, there was another building, a nice visual structure:
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沿着这条路走下去，有另外一个建筑，看起来结构很好：
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horizontal, vertical elements, little decorative lines
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水平元素、垂直元素、小的装饰线
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going across, these magenta squiggles,
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穿过这些紫红色的、弯弯曲曲的线条，
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the workmen being reduced to decorative elements,
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工人们正在分解这些装饰性的元素；
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just a nice, kind of, breakup
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用了一个稍微好的方式
05:31
of the urban place.
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将它从城市中拆除。
05:33
And, you know, that no longer exists.
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要知道，它已经不存在了。
05:35
You've captured it for a moment, and finding this little still life's
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你在一瞬间捕捉了它，发现这张静态的照片让你感觉
05:37
like listening to little songs or something:
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像是在听着小曲或其他诸如此类的活动。
05:39
it gives me an enormous amount of pleasure.
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它让我无比快乐。
05:42
Antoine Predock designed
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普雷多克（美国建筑师）
05:44
a wonderful ball stadium in San Diego
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在圣地亚哥设计了一个非常好的球场
05:46
called Petco Park.
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叫佩科球场。
05:48
A terrific use of local materials,
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很好地利用了当地的材料，
05:50
but inside you could find some interior compositions.
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但在球场内部你会发现很多构成部分。
05:53
Some people go to baseball stadiums to look at games;
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有人去球场看球赛；
05:55
I go and see design relationships.
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而我去看设计关系。
05:57
Just a wonderful kind of breakup of architecture,
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即对建筑的完美分解，
05:59
and the way that the trees form vertical elements.
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以及这些树形成垂直元素的方式。
06:02
Red is a color in the landscape
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红色在景观里出现
06:04
that is often on stop signs.
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通常是在停止标志上。
06:06
It takes your attention; it has a great amount of emotion;
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红色能吸引你的注意力，给人们强烈的情感；
06:08
it stares back at you the way that a figure might.
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它就像个人那样盯着你。
06:11
Just a piece of barrier tape construction stuff in Italy.
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这是在意大利看到的一个屏障带里面的东西。
06:14
Construction site in New York:
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纽约的施工现场：
06:16
red having this kind of emotional power
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红色拥有的情感上的影响力
06:18
that's almost an equivalent with the way in which --
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可以说是能与
06:20
cuteness of puppies and such.
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可爱的小狗相媲美。
06:22
Side street in Italy.
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意大利的一处小巷。
06:24
Red drew me into this little composition,
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红色吸引我让我看到了这个组合，
06:26
optimistic to me in the sense that maybe
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它使我对
06:29
the public service's mailbox,
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公共服务中的邮政服务、
06:31
door service, plumbing.
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上门服务、管道服务都感到乐观：
06:33
It looks as if these different public services
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看起来这些不同的公共服务
06:35
work together to create some nice little compositions.
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共同合作创造了很好的组合。
06:38
In Italy, you know, almost everything, kind of, looks good.
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在意大利，恩，基本上每个东西看起来都不错。
06:40
Simple menus put on a board,
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贴纸木板上的简单的菜单，
06:41
achieving, kind of, the sort of balance.
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看起来有点儿平衡感。
06:43
But I'm convinced that it's because
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但我确信这是因为
06:45
you're walking around the streets and seeing things.
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你在大街上边走边看的原因。
06:47
Red can be comical: it can draw your attention
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红色是滑稽的：它能吸引你的注意力
06:49
to the poor little personality of the little fire hydrant
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让你看到可怜的小消防栓
06:52
suffering from bad civic planning in Havana.
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正在遭受哈瓦那的市政规划的摧残。
06:55
Color can animate simple blocks,
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颜色能让简单的街区变得有生气，
06:57
simple materials:
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让简单的材料变得有生机：
06:59
walking in New York, I'll stop.
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在纽约里行走，有时我会停下来
07:01
I don't always know why I take photographs of things.
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我不知道为什么会拍事物的照片。
07:04
A nice visual composition of symmetry.
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（这是）一个比较好的对称组合。
07:06
Curves against sharp things.
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圆弧和锐物相对。
07:08
It's a comment on the way in which we deal with
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这是我们在处理
07:11
public seating in the city of New York.
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纽约的公共座椅时在路上遇到的一个评论。
07:13
I've come across some other just,
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我无意中发现了另外一些
07:15
kind of, curious relationships
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有点儿奇特的关系
07:17
of bollards on the street that have different interpretations,
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这是大街上的护柱，当然它们之间的关系有很多种理解。
07:20
but -- these things amuse me.
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但是--这些东西让我很开心。
07:23
Sometimes a trash can -- this is just in the street in San Francisco --
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有时一个垃圾桶--这是在旧金山的街道上
07:26
a trash can that's been left there for 18 months
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一个留在那里有18个月之久的垃圾桶
07:29
creates a nice 45-degree angle
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和另外的这些事物间
07:31
against these other relationships,
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构成了一个45度的角
07:33
and turns a common parking spot into a nice little piece of sculpture.
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把一个很普通的停车位变成了一小块好看的艺术品。
07:36
So, there's this sort of silent hand of design at work
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恩，这些对我的设计有影响的东西
07:39
that I see in places that I go.
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都是我在去过的地方所看到的。
07:42
Havana is a wonderful area.
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哈瓦那是一个非常好的地方。
07:44
It's quite free of commercial clutter:
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它是一个远离商业纷争的地方：
07:46
you don't see our logos and brands and names,
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你看不到商品的logo、品牌和名字，
07:48
and therefore you're alert to things physically.
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因此你必须自己切身体验所有的东西。
07:50
And this is a great protection of a pedestrian zone,
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这个东西对步行区起着很好的保护作用，
07:55
and the repurposing of some colonial cannons to do that.
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这真是殖民地的大炮再利用的好地方。
07:59
And Cuba needs to be far more resourceful,
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古巴由于封锁，
08:02
because of the blockades and things,
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所以需要有更多的资源，
08:03
but a really wonderful playground.
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但它确实是一个乐园。
08:05
I've often wondered why Italy is really a leader in modern design.
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我经常想为什么意大利会引领现代的设计潮流。
08:09
In our area, in furnishings,
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在我们这个行业，家具业，
08:11
they're sort of way at the top.
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意大利可以说是首屈一指。
08:13
The Dutch are good also, but the Italians are good.
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荷兰的也很好，但没有意大利的好。
08:15
And I came across this little street in Venice,
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我在威尼斯偶然经过了这个小巷，
08:18
where the communist headquarters
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发现共产党的总部
08:20
were sharing a wall with this Catholic shrine.
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和天主教的神殿竟然共用一面墙。
08:23
And I realized that, you know, Italy is a place
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我意识到，在意大利
08:26
where they can accept these different ideologies
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人们能够接受这些不同的意识形态
08:30
and deal with diversity and not have the problem,
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他们可以自然地处理这种多元性
08:33
or they can choose to ignore them,
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或者选择忽略它们。
08:35
but these -- you don't have warring factions,
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但这些-你没有敌对的派别，
08:38
and I think that maybe the tolerance of the absurdity
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我认为也许就是对这些荒诞事情的容忍
08:41
which has made Italy so innovative
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使得意大利如此富于创新性
08:44
and so tolerant.
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和包容性
08:46
The past and the present work quite well together in Italy also,
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意大利过去和现在的作品融合得也很好，
08:50
and I think that it's recognizable there,
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我认为设计在那里是公认的，
08:52
and has an important effect on culture,
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并对文化有重要影响的原因是，
08:54
because their public spaces are protected,
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他们的公共场所都受到了保护，
08:56
their sidewalks are protected,
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他们的人行道也受到了保护
08:58
and you're actually able to confront these things
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事实上你可以
09:00
physically,
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切身体会这些东西，
09:02
and I think this helps people get over
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我认为这使得人们能战胜
09:03
their fear of modernism and other such things.
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对现代化之类的恐惧感。
09:06
A change might be a typical street corner in San Francisco.
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旧金山典型的街角与意大利的街道完全不同。
09:09
And I use this -- this is, sort of,
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我用这种图片给大家说一下--这个，有点是
09:11
what I consider to be urban spam.
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我认为的城市形象垃圾。
09:13
I notice this stuff because I walk a lot,
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因为我经常步行所以会注意到这个东西，
09:16
but here, private industry is really kind of
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在这里，私营企业在某种程度上确实
09:18
making a mess of the public sector.
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让公共场所变得一团糟。
09:20
And as I look at it, I sort of say, you know,
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我是这样看的，
09:21
the publications that report on problems in the urban area
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对城市里存在的问题进行报道的那些出版物
09:24
also contribute to it,
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本身也使这个问题进一步激化。
09:26
and it's just my call to say to all of us,
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我在此呼吁大家，
09:28
public policy won't change this at all;
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公共政策根本不能改变这一点；
09:30
private industry has to work to take things like this seriously.
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私营企业必须认真对待这类问题。
09:33
The extreme might be in Italy where, again,
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另一种极端情况又出现在意大利，
09:36
there's kind of some type of control
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在那里，对与环境相关的活动进行了一些控制
09:38
over what's happening in the environment is very evident,
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这对环境上的影响非常明显。
09:41
even in the way that they sell and distribute periodicals.
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这一点从他们出售和分发期刊的方式上就可以看的出来。
09:44
I walk to work every day or ride my scooter,
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我每天都是步行或骑着我的小摩托车去上班，
09:47
and I come down and park in this little spot.
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在这个小停车位停车。
09:51
And I came down one day,
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有一天我过去的时候，
09:53
and all the bikes were red.
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发现所有的摩托车都是红色的。
09:55
Now, this is not going to impress you guys who Photoshop, and can do stuff,
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这不是用photoshop做出来的
09:58
but this was an actual moment
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这是真实的景象。
10:00
when I got off my bike,
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当我下车时，
10:02
and I looked and I thought, it's as if
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我看了看，又想了想，
10:04
all of my biker brethren
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好像我们这些骑摩托车的人
10:07
had kind of gotten together and conspired
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都想一起协力
10:09
to make a little statement.
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树立一点儿摩托车的文化。
10:11
And it reminded me that --
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它提醒我--
10:13
to keep in the present,
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要生活在现在，
10:15
to look out for these kinds of things.
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要留意这类东西。
10:17
It gave me possibilities for wonder --
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它让我觉得--
10:19
if maybe it's a yellow day in San Francisco, and we could all agree,
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如果哪天旧金山的天较黄，我们可能都会同意，
10:22
and create some installations.
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去安装一些设施。
10:24
But it also reminded me of the power
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它也提醒我
10:26
of pattern and repetition
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式样和重复的力量
10:28
to make an effect in our mind.
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对我们大脑的影响。
10:31
And I don't know if there's a stronger kind of effect
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但我不知道是否还有东西
10:34
than pattern and the way it unites
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比式样以及
10:36
kind of disparate elements.
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式样把不同元素结合起来的方式更让我们印象深刻。
10:38
I was at the art show in Miami in December,
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十二月的时候我在迈阿密的艺术展上，
10:41
and spent a couple of hours looking at fine art,
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花了很长时间欣赏展出的艺术品，
10:43
and amazed at the prices of art
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我对那些艺术品的价格非常惊讶，
10:45
and how expensive it is, but having a great time looking at it.
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它们实在是太贵了，不过我欣赏它们时心情很愉快。
10:47
And I came outside, and the valets for this car service
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我出来时发现，代客停车的服务员
10:52
had created, you know, quite a nice little collage
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用这些车钥匙
10:55
of these car keys,
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做出了挺好看的一张拼贴画。
10:57
and my closest equivalent were a group of prayer tags
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我发现的和它最像的一个作品是我在东京见到的
11:01
that I had seen in Tokyo.
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一组祈祷标签。
11:03
And I thought that if
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我想如果
11:05
pattern can unite these disparate elements,
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式样能把这些独立的元素结合起来，
11:08
it can do just about anything.
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那它可以做任何事情。
11:10
I don't have very many shots of people,
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我不是很经常拍人物照，
11:12
because they kind of
get in the way of studying pure form.
get in the way of studying pure form.
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因为它会阻碍我研究纯粹的形式。
11:15
I was in a small restaurant in Spain,
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那时我在西班牙的一个小酒店里，
11:18
having lunch --
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吃午餐--
11:20
one of those nice days where
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天气不错，
11:22
you had the place kind of to yourself,
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你觉得在这个地方就是专门为你准备的，
11:24
and you have a glass of wine, and enjoying the local area
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你在喝着红酒，欣赏着当地的风景、
11:26
and the culture and the food
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文化以及食物，
11:28
and the quiet, and feeling very lucky,
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环境很安静，你感觉很幸运。
11:31
and a bus load of tourists arrived,
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突然来了一辆旅游车，
11:34
emptied out,
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大家蜂拥而出，
11:36
filled up the restaurant.
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填满了这家酒店。
11:38
In a very short period of time,
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在很短的时间内，
11:40
completely changed the atmosphere
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完全改变了那里的氛围和特点。
11:43
and character with loud voices and large bodies and such,
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他们说话声音实在太大了，人也长得很壮。
11:46
and we had to get up and leave;
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我们没办法只好站起来离开：
11:48
it was just that uncomfortable.
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感觉心里很不舒服。
11:50
And at that moment, the sun came out,
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就在那一刻，太阳出来了，
11:52
and through this perforated screen,
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通过这个穿孔的屏风，
11:55
a pattern was cast over these bodies
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把带孔的图案投到了那些人的身上，
11:57
and they kind of faded into the rear,
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他们渐渐地消失在后方，
12:00
and we left the restaurant kind of
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我们离开餐馆时，
12:02
feeling O.K. about stuff.
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心情感觉还可以。
12:04
And I do think pattern
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我认为式样
12:06
has the capability of eradicating
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能够根除
12:08
some of the most evil
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社会上的
12:10
forces of society,
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一些不好的影响，
12:12
such as bad form in restaurants,
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例如在酒店中的不好的习惯。
12:14
but quite seriously, it was a statement to me
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但认真说来，我认为
12:17
that one thing that you do, sort of, see
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当你只接受一种文化时
12:19
is the aggressive nature
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你看事情或做事情的时候就很容易偏激，
12:21
of the industrial world has produced --
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这是工业社会所产生的，
12:23
kind of,
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可以说是，
12:26
large masses of things,
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大量的影响
12:30
and when you -- in monoculture,
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之一，
12:32
and I think the preservation of diversity in culture
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所以我认为保持文化的多元性
12:34
is something that's important to us.
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对我们来说很重要。
12:36
The last shots that I have deal with --
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我要给大家讲的最后几张照片--
12:39
coming back to this theme of sidewalks,
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又回到了人行道的主题，
12:41
and I wanted to
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我想
12:43
say something here about -- I'm, kind of, optimistic, you know.
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在这里说几句话--我这个人，其实有点乐观。
12:46
Post-Second World War,
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二战后，
12:48
the influence of the automobile
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汽车
12:50
has really been devastating in a lot of our cities.
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在很多城市的影响力逐渐降低。
12:52
A lot of urban areas have been converted into parking lots
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很多城市都把停车场
12:55
in a sort of indiscriminate use.
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另为他用。
12:57
A lot of the planning departments became subordinated
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很多计划部门变成
12:59
to the transportation department. It's as easy to rag on cars
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交通部门的附属。数落汽车
13:01
as it is on Wal-Mart;
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就好像去沃尔玛一样那么容易。
13:03
I'm not going to do that.
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我不打算陈述汽车的罪状。
13:05
But they're real examples in urbanization
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但是它们见证了都市化的过程，
13:08
and the change that's occurred in the last number of years,
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和在过去的几年里发生的变化，
13:11
and the heightened sensitivity to the importance
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对城市环境的重要性高度敏感。
13:13
of our urban environments as cultural centers.
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因为现在的城市大都是文化中心。它们的环境很重要。
13:15
I think that they are, that the statements that we make
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我认为，我们
13:18
in this public sector
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在这里的演讲
13:20
are our contributions
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是我们
13:23
to a larger whole.
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对大众的贡献。
13:25
Cities are the place where we're most likely
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城市是我们最有可能
13:27
to encounter diversity
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接触到多元文化
13:29
and to mix with other people.
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并与他人交流的地方。
13:31
We go there for stimulation in art and all those other things.
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我们去那里寻找艺术上的灵感和类似的东西。
13:33
But I think people have recognized
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我认为人们已经意识到了
13:35
the sanctity of our urban areas.
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城市地区的神圣性。
13:37
A place like Chicago
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像芝加哥这样的城市
13:39
has really reached kind of a level of international stature.
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已经是国际知名的都市。
13:41
The U.S. is actually becoming a bit of a leader in kind of
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在城市的规划和重建上，
13:43
enlightened urban planning and renewal,
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美国可以说是先驱，
13:46
and I want to single out a place like Chicago,
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我想说一下芝加哥，
13:48
where I look at some guy like Mayor Daley as a bit of a design hero
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那里的戴利市长可以说是个设计英雄，
13:51
for being able to work through the
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他通过了政治上的重重阻碍，
13:53
political processes and all that to improve an area.
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对芝加哥进行了改善。
13:56
You would expect a city like this to have
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可能你觉得像芝加哥这样的城市
13:58
upgraded flower boxes
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只有在密歇根大道这种有钱人购物的地方，
14:00
on Michigan Avenue where wealthy people shop,
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才有高档的花箱，
14:02
but if you actually go along the street you find
340
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但如果你沿着街道走，你会发现
14:04
the flower boxes change from street to street:
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每个街道的花箱都不相同：
14:07
there's actual diversity in the plants.
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植物也有多样性。
14:09
And the idea that a city group can maintain
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让一个城市拥有
14:11
different types of foliage
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各种各样不同植物的想法
14:13
is really quite exceptional.
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确实很特别。
14:16
There are common elements of this that you'll see throughout Chicago,
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如果你走遍芝加哥，你会发现很多类似的东西，
14:19
and then there are your big-D design statements:
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这是被人们称为big-D的设计，
14:21
the Pritzker Pavilion done by Frank Gehry.
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是弗兰克·盖里设计的普利兹克露天音乐厅。
14:24
My measure of this as being an important bit of design
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我认为这个设计很重要，
14:27
is not so much the way that it looks,
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并不是因为它的外表，
14:30
but the fact that it performs a very important social function.
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而是因为它在社会上所起的重要作用。
14:32
There are a lot of free concerts, for example,
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例如，这个音乐厅
14:34
that go on in this area;
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有很多免费的音乐会；
14:36
it has a phenomenal acoustic system.
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它有着出色的音响系统。
14:38
But the commitment that the city has made to the public area
355
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但这个城市为大众提供的这些服务意义非常重大，
14:40
is significant, and almost an international model.
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可以说是在国际上树立了典范。
14:43
I work on the mayor's council in San Francisco,
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我参与了旧金山的市长顾问委员会的工作，
14:45
on the International Design Council for Mayors,
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主要是关于国际化的设计，
14:48
and Chicago is looked at as the pinnacle,
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芝加哥在这个方面是首屈一指的，
14:50
and I really would like to salute Mayor Daley and the folks there.
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我在这里向戴利市长他们致以敬意。
14:53
I thought that I should include at least one
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我想我至少应该给大家看一张
14:55
shot of technology for you guys.
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有科技含量的设计的图片。
14:57
This is also in Millennium Park in Chicago,
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这也是芝加哥千禧公园里的一景，
15:00
where the Spanish artist-designer Plensa
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是西班牙的艺术家普莱策（Plensa）设计的，
15:02
has created, kind of,
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可是说，
15:04
a digital readout in this park
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这个公园里的一个显示屏
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that reflects back
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能真实地反映
15:08
the characters and personalities
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这一地区
15:10
of the people in this area.
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人们的性格和特点。
15:13
And it's a welcoming area, I think, inclusive of diversity,
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并且它位于入口处，我认为，这样显示出了对多样性的容纳，
15:16
reflective of diversity, and I think
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是多样性的反映，
15:19
this marriage of both technology and art
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我想，在公共场所
15:22
in the public sector is an area where the U.S.
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把技术和艺术结合起来，
15:24
can really take a leadership role,
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美国在这一点上确实很领先 ，
15:26
and Chicago is one example.
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芝加哥就是一个典型的例子。
15:28
Thank you very much.
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谢谢大家。
ABOUT THE SPEAKER
Rob Forbes - DesignerRob Forbes founded Design Within Reach, the furniture company that brought high design to the general public.
Why you should listen
A decade ago, if you wanted to buy a piece of classic modern furniture for your house -- say, a classic Eames chaise longue -- you had basically two options: make friends with a commercial office designer who could order you a piece from the supplier, or wait until your neighborhood psychiatrist redecorated his office and put all the 1960s-vintage Eames chairs out on the curb. Rob Forbes, a potter with a background in retail, saw a market for clean, modern design made available to regular people, and turned this idea into the brilliant nationwide chain and catalog Design Within Reach.
Along with new and classic home goods, DWR became a platform for Forbes' way of seeing. The early-2000-vintage DWR newsletters were packed with colorful images from Forbes' travels and news about designers he loved. And this is not to forget each holiday's annual champagne chair contest -- in which DWR fans were challenged to create a miniature modern masterpiece from the foil, wire and cork of a bottle of bubbly.
In July 2007, Forbes left DWR to focus on a new project, PUBLIC, which designs and sells urban bikes.
Rob Forbes | Speaker | TED.com