TEDxAustin
Michael McDaniel: Cheap, effective shelter for disaster relief
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Michael McDaniel designed housing for disaster relief zones -- inexpensive, easy to transport, even beautiful – but found that no one was willing to build it. Persistent and obsessed, he decided to go it alone. At TEDxAustin, McDaniel show us his Exo Reaction Housing Solution, and asks us to prepare for the next natural disaster.
Michael McDaniel - Graphic designer
Michael McDaniel is a graphic designer using his skills to help people in meaningful ways. Full bio
Michael McDaniel is a graphic designer using his skills to help people in meaningful ways. Full bio
Double-click the English transcript below to play the video.
00:13
So, I'm going to start off with kind of the buzzkill a little bit.
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Forty-two million people
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were displaced by natural disasters in 2010.
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Now, there was nothing particularly special about 2010,
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because, on average, 31 and a half million people
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are displaced by natural disasters every single year.
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Now, usually when people hear statistics or stats like that,
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you start thinking about places like Haiti or other kind of
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exotic or maybe even impoverished areas, but it happens
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right here in the United States every single year.
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Last year alone, 99 federally declared disasters
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were on file with FEMA,
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from Joplin, Missouri, and Tuscaloosa, Alabama,
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to the Central Texas wildfires that just happened recently.
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Now, how does the most powerful country in the world
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handle these displaced people?
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They cram them onto cots, put all your personal belongings
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in a plastic garbage bag, stick it underneath,
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and put you on the floor of an entire sports arena,
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or a gymnasium.
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So obviously there's a massive housing gap,
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and this really upset me, because academia tells you
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after a major disaster, there's typically about
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an 18-month time frame to -- we kinda recover,
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start the recovery process,
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but what most people don't realize is that on average
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it takes 45 to 60 days or more
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for the infamous FEMA trailers to even begin to show up.
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Before that time, people are left to their own devices.
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So I became obsessed with trying to figure out a way
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to actually fill this gap.
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This actually became my creative obsession.
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I put aside all my freelance work after hours and started
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just focusing particularly on this problem.
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So I started sketching.
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Two days after Katrina, I started sketching and sketching
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and trying to brainstorm up ideas or solutions for this,
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and as things started to congeal or ideas started to form,
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I started sketching digitally on the computer,
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but it was an obsession, so I couldn't just stop there.
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I started experimenting, making models,
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talking to experts in the field, taking their feedback,
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and refining, and I kept on refining and refining
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for nights and weekends for over five years.
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Now, my obsession ended up driving me to create
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full-size prototypes in my own backyard — (Laughter) —
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and actually spending my own personal savings on
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everything from tooling to patents
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and a variety of other costs,
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but in the end I ended up with this modular housing system
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that can react to any situation or disaster.
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It can be put up in any environment,
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from an asphalt parking lot to pastures or fields,
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because it doesn't require any special setup
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or specialty tools.
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Now, at the foundation and kind of the core
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of this whole system is the Exo Housing Unit,
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which is just the individual shelter module.
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And though it's light, light enough that you can actually
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lift it by hand and move it around,
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and it actually sleeps four people.
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And you can arrange these things as kind of more
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for encampments and more of a city grid type layout,
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or you can circle the wagons, essentially,
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and form these circular pods out of them,
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which give you this semi-private communal area
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for people to actually spill out into so they're not actually
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trapped inside these units.
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Now this fundamentally changes
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the way we respond to disasters,
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because gone are the horrid conditions
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inside a sports arena or a gymnasium, where people
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are crammed on these cots inside.
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Now we have instant neighborhoods outside.
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So the Exo is designed to be simply, basically
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like a coffee cup. They can actually stack together
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so we get extremely efficient transportation
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and storage out of them.
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In fact, 15 Exos can fit on a single semi truck by itself.
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This means the Exo can actually be transported and set up
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faster than any other housing option available today.
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But I'm obsessive, so I couldn't just stop there,
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so I actually started modifying the bunks where you could
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actually slide out the bunks and slide in desks or shelving,
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so the same unit can now be used
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for an office or storage location.
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The doors can actually swap out, so you can actually put on
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a rigid panel with a window unit in it for climate control,
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or a connector module that would allow you to actually
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connect multiple units together, which gives you
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larger and kind of compartmentalized living spaces,
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so now this same kit of parts, this same unit
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can actually serve as a living room, bedroom or bathroom,
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or an office, a living space and secure storage.
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Sounds like a great idea, but how do you make it real?
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So the first idea I had, initially, was just
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to go the federal and state governments and go,
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"Here, take it, for free."
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But I was quickly told that, "Boy, our government
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doesn't really work like that." (Laughter)
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Okay. Okay. So maybe I would start a nonprofit
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to kind of help consult and get this idea going
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along with the government, but then I was told,
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"Son, our government looks to private sector
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for things like this."
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Okay. So maybe I would take this whole idea and go
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to private corporations that would have this mutually shared
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benefit to it, but I was quickly told by some corporations
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that my personal passion project was not a brand fit
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because they didn't want their logos stamped
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across the ghettos of Haiti.
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Now, I wasn't just obsessed. I was outraged. (Laughter.)
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So I decided, kind of told myself,
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"Oh yeah? Watch this. I'll do it myself." (Laughter)
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Now, this quickly, my day job sent me to work out of
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our Milan office for a few months, so I was like,
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what will I do? So I actually scheduled sleep on my calendar,
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and spent the 8-hour time difference on conference calls
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with material suppliers, manufacturers and potential customers.
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And we found through this whole process, we found
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this great little manufacturer in Virginia,
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and if his body language is any indication,
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that's the owner — (Laughter) — of what it's like
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for a manufacturer to work directly with a designer,
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you've got to see what happens here. (Laughter)
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But G.S. Industries was fantastic.
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They actually built three prototypes for us by hand.
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So now we have prototypes that can show that four people
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can actually sleep securely and much more comfortably
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than a tent could ever provide.
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And they actually shipped them here to Texas for us.
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Now, a funny thing started happening.
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Other people started to believe in what we were doing,
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and actually offered us hangar space, donated hangar
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space to us. And then the Georgetown Airport Authority
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was bent over backwards to help us with anything we needed.
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So now we had a hangar space to work in,
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and prototypes to demo with.
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So in one year, we've negotiated manufacturing agreements,
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been awarded one patent, filed our second patent,
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talked to multiple people, demoed this to FEMA
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and its consultants to rave reviews,
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and then started talking to some other people who requested
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information, this little group called the United Nations.
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And on top of that, now we have
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a whole plethora of other individuals that have come up
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and started to talk to us from doing it for mining camps,
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mobile youth hostels, right down to the World Cup
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and the Olympics.
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So, in closing, on this whole thing here
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is hopefully very soon we will not have to
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respond to these painful phone calls that we get
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after disasters where we don't really have anything
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to sell or give you yet.
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Hopefully very soon we will be there,
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because we are destined,
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obsessed with making it real.
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Thank you. (Applause)
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ABOUT THE SPEAKER
Michael McDaniel - Graphic designerMichael McDaniel is a graphic designer using his skills to help people in meaningful ways.
Why you should listen
Michael McDaniel has worked on a wide range of projects for clients including MTV, Comcast, AT&T, American Airlines, Best Buy, HP, Sprint and Disney. His designs have been widely recognized; he's received awards from the Society of Environmental Graphic Designers for work at the M. D. Anderson Cancer Center in Houston, Texas, and from Cooper Union for a conceptual redesign of the interstate highway system.
Prompted by the aftermath of Hurricane Katrina on the city of New Orleans, McDaniel began working in his spare time for five years straight on what would become the Exo Reaction Housing System -- portable, cheap disaster relief shelters. He is a principal designer at frog and the founder and C.E.O. at Reaction Systems, Inc.
Michael McDaniel | Speaker | TED.com