TED2008
Stefan Sagmeister: Things I've learned in my life so far
Stefan Sagmeister apie tai, ką jis išmoko
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Žymus dizaineris Stefan Sagmeister trumpai ir šmaikščiai pristato savo gyvenimo pamokas, išreikštas stebinančiais dizaino kūriniais (tarp jų ir ... pripučiamomis beždžionėmis?).
Stefan Sagmeister - Graphic designer
Renowned for album covers, posters and his recent book of life lessons, designer Stefan Sagmeister invariably has a slightly different way of looking at things. Full bio
Renowned for album covers, posters and his recent book of life lessons, designer Stefan Sagmeister invariably has a slightly different way of looking at things. Full bio
Double-click the English transcript below to play the video.
00:12
I was here about four years ago,
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Aš čia buvau prieš maždaug ketverius metus,
00:14
talking about the relationship of design and happiness.
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kalbėjau apie dizaino ir laimės tarpusavio priklausomybę.
00:20
At the very end of it, I showed a list under that title.
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Pačioje pabaigoje parodžiau taip ir pavadintą sąrašą.
00:26
I learned very few things in addition since
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Nuo to karto išmokau dar kelis dalykus,...
00:32
(Laughter) --
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(Juokas)
00:33
but made a whole number of them into projects since.
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o nemažai jų paverčiau projektais.
00:39
These are inflatable monkeys in every city in Scotland:
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Štai pripučiamos beždžionės kiekviename Škotijos mieste.
00:44
"Everybody always thinks they are right."
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"Visi visada mano, kad jie teisūs."
00:52
They were combined in the media.
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Jos buvo sujungtos žiniasklaidoje.
00:57
"Drugs are fun in the beginning but become a drag later on."
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"Narkotikai yra smagu pradžioje, bet tampa našta vėliau."
01:07
We're doing changing media.
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Mes kuriame kintančią žiniasklaidą.
01:11
This is a projection that can see the viewer
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Tai yra projekcija, kuri mato stebėtoją,
01:14
as the viewer walks by.
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kai jis praeina.
01:16
You can't help but actually ripping that spider web apart.
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Neturite kitos išeities, kaip tik suplėšyti voratinklį.
01:22
All of these things are pieces of graphic design.
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Visi šie daiktai yra grafinio dizaino kūriniai.
01:26
We do them for our clients.
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Mes juos kuriame savo klientams.
01:28
They are commissioned.
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Jie yra finansuojami.
01:30
I would never have the money to actually pay for the installment
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Aš niekada neturėčiau pinigų sumokėti už instaliavimą
01:34
or pay for all the billboards or the production of these,
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arba sumokėti už visus reklaminius skydus ar šių gamybą,
01:39
so there's always a client attached to them.
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visada yra su projektu susijęs klientas.
01:44
These are 65,000 coat hangers in a street
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Štai čia 65 000 pakabų gatvėje,
01:49
that's lined with fashion stores.
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palei kurią išsirikiavusios mados parduotuvės.
01:55
"Worrying solves nothing."
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"Nerimas nieko neišsprendžia."
01:57
"Money does not make me happy"
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"Money does not make me happy" [Pinigai nesuteikia man laimės]
02:03
appeared first as double-page spreads in a magazine.
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pirmiausiai pasirodė kaip dvilapės skrajutės žurnale.
02:06
The printer lost the file, didn't tell us.
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Spausdintojas pametė failą, mums nepasakė.
02:09
When the magazine -- actually, when I got the subscription --
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Kai žurnalas -- tiesą sakant, kai gavau savo prenumeratos numerį,
02:11
it was 12 following pages.
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per dvylika puslapių driekėsi užrašas.
02:13
It said, "Money does does make me happy."
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"Money does does make me happy." [Pinigai suteikia suteikia man laimės]
02:16
And a friend of mine in Austria felt so sorry for me
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Mano draugas Austrijoje mane taip užjautė,
02:22
that he talked the largest casino owner in Linz
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kad, pasikalbėjęs su didžiausio kazino Lince savininku,
02:27
into letting us wrap his building.
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įtikino jį leisti mums "įvynioti" jo pastatą.
02:30
So this is the big pedestrian zone in Linz.
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Štai čia yra didelė pėsčiųjų zona Lince,
02:32
It just says "Money," and if you look down the side street,
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ir čia parašyta "Pinigai", o jei pažvelgsite į šoninę gatvę,
02:36
it says, "does not make me happy."
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ten parašyta "nesuteikia man laimės."
02:39
We had a show that just came down last week in New York.
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Rengėme parodą, kuri baigėsi praėjusią savaitę Niujorke.
02:45
We steamed up the windows permanently,
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Garais padengėme langus,
02:47
and every hour we had a different designer come in
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o kas valandą ateidavo vis kitas dizaineris
02:51
and write these things that they've learned into the steam in the window.
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ir užrašydavo ant aprasojusių langų tai, ką yra išmokę.
02:55
Everybody participated -- Milton Glaser,
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Dalyvavo visi - Milton Glaser,
02:59
Massimo Vignelli.
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Massimo Vignelli...
03:02
Singapore was quite in discussion.
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Veiksmas vyko ir Singapūre.
03:06
This is a little spot that we filmed there
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Tai trumpas projektėlis, kurį ten filmavome:
03:11
that's to be displayed on the large JumboTrons in Singapore.
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jis turėtų būti rodomas dideliame reklaminiame ekrane Singapūre.
03:17
And, of course, it's one that's dear to my heart,
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Ir, žinoma, jis artimas mano širdžiai,
03:22
because all of these sentiments --
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nes visi šie posakiai
03:24
some banal, some a bit more profound --
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(vieni banalūs, kiti kiek išmintingesni)
03:27
all originally had come out of my diary.
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yra mano dienoraščio ištraukos.
03:43
And I do go often into the diary
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Aš dažnai grįžtu prie savo dienoraščio,
03:45
and check if I wanted to change something about the situation.
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patikrinu, ar norėčiau ką nors pakeisti.
03:51
If it's -- see it for a long enough time,
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Atidžiai peržiūriu
03:53
I actually do something about it.
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ir tada ką nors padarau.
03:57
And the very last one is a billboard.
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Pats paskutinis projektas - reklaminis skydas.
04:04
This is our roof in New York, the roof of the studio.
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Čia mūsų stogas Niujorke - mūsų studijos stogas,
04:08
This is newsprint plus stencils that lie on the newsprint.
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laikraštinis popierius ir trafaretai, gulintys ant jo.
04:13
We let that lie around in the sun.
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Leidome viskam pagulėti saulėje.
04:14
As you all know, newsprint yellows significantly in the sun.
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Kaip visi žinote, laikraštinis popierius stipriai geltonuoja saulėje.
04:19
After a week, we took the stencils and the leaves off,
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Po savaitės nuėmėme trafaretus ir lapus,
04:21
shipped the newsprints to Lisbon to a very sunny spot,
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nugabenome plakatus į Lisaboną, į labai saulėtą vietą.
04:26
so on day one the billboard said,
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Pirmąją dieną užrašas skelbė:
04:28
"Complaining is silly. Either act or forget."
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"Skųstis yra kvaila. Veik arba pamiršk."
04:31
Three days later it faded, and a week later,
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Po trijų dienų jis nubluko, o po savaitės...
04:34
no more complaining anywhere.
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nebeliko jokių skundų.
04:37
(Laughter)
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(Juokas)
04:38
Thank you so much.
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Ačiū labai.
04:39
(Applause)
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(Plojimai)
ABOUT THE SPEAKER
Stefan Sagmeister - Graphic designerRenowned for album covers, posters and his recent book of life lessons, designer Stefan Sagmeister invariably has a slightly different way of looking at things.
Why you should listen
Stefan Sagmeister is no mere commercial gun for hire. Sure, he's created eye-catching graphics for clients including the Rolling Stones and Lou Reed, but he pours his heart and soul into every piece of work. His design work is at once timeless and of the moment, and his painstaking attention to the smallest details creates work that offers something new every time you look at it.
While a sense of humor invariably surfaces in his designs, Sagmeister is nonetheless very serious about his work; his intimate approach and sincere thoughtfulness elevate his design. A genuine maverick, Sagmeister achieved notoriety in the 1990s as the designer who self-harmed in the name of craft: He created a poster advertising a speaking engagement by carving the salient details onto his torso.
Stefan Sagmeister | Speaker | TED.com