ABOUT THE SPEAKER
JR - Street artist
With a camera, a dedicated wheatpasting crew and the help of whole villages and favelas, 2011 TED Prize winner JR shows the world its true face.

Why you should listen

Working anonymously, pasting his giant images on buildings, trains and bridges, the often-guerrilla artist JR forces us to see each other. Traveling to distant, often dangerous places -- the slums of Kenya, the favelas of Brazil -- he infiltrates communities, befriending inhabitants and recruiting them as models and collaborators. He gets in his subjects’ faces with a 28mm wide-angle lens, resulting in portraits that are unguarded, funny, soulful, real, that capture the sprits of individuals who normally go unseen. The blown-up images pasted on urban surfaces -– the sides of buses, on rooftops -- confront and engage audiences where they least expect it. Images of Parisian thugs are pasted up in bourgeois neighborhoods; photos of Israelis and Palestinians are posted together on both sides of the walls that separate them.


JR's gained widespread attention for his project, "Women Are Heroes," which depicted women "dealing with the effects of war, poverty, violence, and oppression” from Rio de Janeiro, Phnom Penh and Delhi to several cities in Africa. His TED Prize wish opened an even wider lens on the world. With the prize, he launched INSIDE OUT -- a global participatory art project. INSIDE OUT invites everyone to share their portrait and transform messages of personal identity into public art.

More profile about the speaker
JR | Speaker | TED.com
TED2012

JR: One year of turning the world inside out

JR: Um ano virando o mundo do avesso.

Filmed:
1,275,088 views

O artista de rua JR fez um pedido em 2011: Juntem-se a mim em um projeto fotográfico mundo a fora para mostrar ao mundo sua verdadeira cara. Agora, um ano depois de seu desejo no TED Prize, ele mostra como os cartazes gigantes de rostos humanos, colados em público, estão conectando comunidades, operando mudanças e virando o mundo do avesso. Você pode se juntar no insideoutproject.net
- Street artist
With a camera, a dedicated wheatpasting crew and the help of whole villages and favelas, 2011 TED Prize winner JR shows the world its true face. Full bio

Double-click the English transcript below to play the video.

00:16
Twelve years ago, I was in the street writing my name
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Doze anos atrás, estava na rua escrevendo meu nome
00:20
to say, "I exist."
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para dizer "Eu existo."
00:22
Then I went to taking photos of people to paste them on the street
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Depois saí tirando fotos de pessoas para colá-las na rua
00:27
to say, "They exist."
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para dizer, "Elas existem."
00:29
From the suburbs of Paris to the wall of Israel and Palestine,
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Dos subúrbios de Paris às paredes de Israel e da Palestina,
00:33
the rooftops of Kenya
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aos telhados do Quênia
00:36
to the favelas of Rio,
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às favelas do Rio,
00:38
paper and glue -- as easy as that.
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papel e cola -- simples assim.
00:41
I asked a question last year:
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Eu perguntei no ano passado:
00:44
Can art change the world?
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Pode a arte mudar o mundo?
00:46
Well let me tell you,
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Bom, deixem-me lhes dizer
00:48
in terms of changing the world there has been a lot of competition this year,
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em termos de mudar o mundo houve muita competição este ano
00:52
because the Arab Spring is still spreading,
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porque a Primavera Árabe ainda está se espalhando
00:55
the Eurozone has collapsed ... what else?
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a zona do Euro entrou em colapso ... o que mais?
00:58
The Occupy movement found a voice,
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O movimento Occupy ganhou voz,
01:01
and I still have to speak English constantly.
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e eu ainda tenho que falar Inglês todo o tempo.
01:04
So there has been a lot of change.
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Então, houve muitas mudanças.
01:07
So when I had my TED wish last year,
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Assim, quando fiz meu desejo do TED ano passado,
01:09
I said, look, I'm going to switch my concept.
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Eu disse, veja, vou mudar meu conceito.
01:12
You are going to take the photos.
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Você vai tirar fotos.
01:14
You're going to send them to me.
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Você vai mandá-las para mim.
01:17
I'm going to print them and send them back to you.
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Eu vou imprimi-las e mandar de volta pra você.
01:20
Then you're going to paste them where it makes sense
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Depois você vai colá-las onde fizer sentido
01:23
for you to place your own statement.
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para que você faça sua afirmação.
01:25
This is Inside Out.
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Isso é Inside Out.
01:27
One hundred thousand posters have been printed this year.
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Centenas de milhares de cartazes foram impressos este ano.
01:31
Those are the kind of posters, let me show you.
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Estes são os tipos de cartazes, vou mostrá-los a vocês.
01:35
And we keep sending more every day.
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E continuamos mandando mais todos os dias.
01:38
This is the size.
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Este é o tamanho.
01:39
Just a regular piece of paper with a little bit of ink on it.
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Apenas um pedaço normal de papel com um pouco de tinta nele.
01:43
This one was from Haiti.
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Este era do Haiti.
01:46
When I launched my wish last year,
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Quando lancei meu pedido ano passado,
01:49
hundreds of people stood up and said they wanted to help us.
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centenas de pessoas vieram e disseram que queriam nos ajudar.
01:53
But I say it has to be
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Mas eu disse que tinha que ser
01:56
under the conditions I've always worked:
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sob as condições que sempre trabalhei:
01:59
no credit, no logos, no sponsoring.
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sem créditos, sem logos, sem patrocínios.
02:03
A week later, a handful of people were there ready to rock
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Uma semana depois, várias pessoas estavam lá prontas pro trabalho
02:08
and empower the people on the ground
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e para empoderar as pessoas na região
02:10
who wanted to change the world.
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que queriam mudar o mundo.
02:12
These are the people I want to talk about to you today.
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Sobre essas pessoas que quero falar hoje.
02:16
Two weeks after my speech, in Tunisia,
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Duas semanas depois do meu discurso, na Tunísia,
02:22
hundreds of portraits were made.
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centenas de retratos foram feitos.
02:26
And they pasted [over] every single portrait of the dictator
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E eles colaram por cima de cada retrato do ditador
02:30
[with] their own photos.
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suas próprias fotos.
02:32
Boom! This is what happened.
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Bum! Isso é o que aconteceu.
02:35
Slim and his friends went through the country
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Slim e seus amigos andaram pelo país
02:36
and pasted hundreds of photos everywhere
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e colaram centenas de fotos em todos os lugares
02:39
to show the diversity in the country.
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para mostrar a diversidade no país
02:42
They really make Inside Out their own project.
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Eles realmente fazem do Inside Out seu próprio projeto.
02:46
Actually, that photo was pasted in a police station,
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Na verdade, essa foto foi colada em uma estação policial
02:49
and what you see on the ground
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e o que vocês veem no chão
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are ID cards of all the photos of people being tracked by the police.
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são carteiras de identidade de todas as pessoas que estão sendo procuradas pela polícia.
02:57
Russia. Chad wanted to fight against homophobia in Russia.
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Rússia. Chad queria lutar contra a homofobia na Rússia.
03:02
He went with his friends in front of every Russian embassy in Europe
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Ele foi com seus amigos em frente a cada uma das embaixadas russas na Europa
03:06
and stood there with the photos
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e ficou lá com as fotos
03:08
to say, "We have rights."
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para dizer, "Temos direitos."
03:10
They used Inside Out as a platform for protest.
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Eles usaram Inside Out como uma plataforma de protesto.
03:15
Karachi, Pakistan.
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Karachi, Paquistão..
03:17
Sharmeen is actually here.
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Sharmeen está, na verdade, aqui.
03:18
She organized a TEDx action out there
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Ela organizou uma ação TEDx lá
03:22
and made all the unseen faces of the city
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e colocou todas as caras não vistas da cidade
03:25
on the walls in her town.
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nas paredes da sua cidade.
03:27
And I want to thank her today.
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E eu quero agradecê-la hoje.
03:29
North Dakota. Standing Rock Nation,
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Dakota do Norte. Nação Standing Rock
03:33
in this Turtle Island, [unclear name] from the Dakota Lakota tribe
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nessa Ilha de Tartarugas, DJ Two Bears da tribo Dakota Lakota
03:39
wanted to show that the Native Americans are still here.
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queria mostrar que os americanos nativos ainda estão aqui.
03:42
The seventh generation are still fighting for their rights.
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A sétima geração ainda luta por seus direitos.
03:46
He pasted up portraits all over his reservation.
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Ele colou retratos por toda a sua reserva.
03:49
And he's here also today.
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E ele também está aqui hoje.
03:51
Each time I get a wall in New York,
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Cada vez que pego um muro em Nova Iorque,
03:54
I use his photos to continue spreading the project.
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eu uso suas fotos para continuar espalhando seu projeto.
03:59
Juarez: You've heard of the border --
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Juarez: Você já ouviu falar da fronteira --
04:02
one of the most dangerous borders in the world.
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uma das mais perigosas fronteiras no mundo.
04:05
Monica has taken thousands of portraits with a group of photographers
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Monica pegou milhares de retratos com um grupo de fotógrafos
04:10
and covered the entire border.
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e cobriu toda a fronteira.
04:13
Do you know what it takes to do this?
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Você sabe o que é preciso para fazer isso?
04:15
People, energy, make the glue, organize the team.
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Pessoas, energia, fazer a cola, organizar o time.
04:19
It was amazing.
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É incrível.
04:21
While in Iran at the same time
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Enquanto no Irã ao mesmo tempo
04:24
Abololo -- of course a nickname --
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Abololo -- claro um apelido --
04:26
has pasted one single face of a woman
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colou a foto de uma única mulher
04:29
to show his resistance against the government.
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para mostrar sua resistência contra o governo.
04:33
I don't have to explain to you what kind of risk he took for that action.
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Nem preciso lhes explicar o tipo de risco que ele correu com essa ação.
04:37
There are tons of school projects.
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Há um monte de projetos escolares.
04:40
Twenty percent of the posters we are receiving comes from schools.
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20 porcento dos cartazes que recebemos vêm de escolas.
04:44
Education is so essential.
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Educação é tão essencial.
04:46
Kids just make photos in a class, the teacher receives them,
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Crianças fazem fotos na sala de aula, os professores as recebem,
04:49
they paste them on the school.
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e as colam nas escolas.
04:51
Here they even got the help of the firemen.
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Aqui, eles tiveram, inclusive, a ajuda dos bombeiros.
04:53
There should be even more schools doing this kind of project.
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Deveria haver mais escolas fazendo esse tipo de projeto.
04:56
Of course we wanted to go back to Israel and Palestine.
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Claro que queremos voltar a Israel e à Palestina.
05:02
So we went there with a truck. This is a photobooth truck.
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Então, voltamos com um caminhão. Esse é um caminhão com cabine fotográfica.
05:05
You go on the back of that truck, it takes your photo,
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Você vai na caçamba do caminhão, ele tira a sua foto,
05:07
30 seconds later take it from the side, you're ready to rock.
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30 segundos depois você pega a foto na lateral e está pronto para a ação.
05:12
Thousands of people use them
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Milhares de pessoas o usam
05:14
and each of them signs up for a two-state peace solution
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e cada uma delas assina um pedido de solução de paz de dois estados.
05:19
and then walk in the street.
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e depois marcham nas ruas.
05:21
This is march, the 450,000 march -- beginning of September.
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Essa é a marcha, a marcha dos 450.000 -- começando em setembro.
05:25
They were all holding their photo as a statement.
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Todos estavam carregando suas fotos como um protesto.
05:27
On the other side, people were wrapping up streets, buildings.
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Do outro lado, as pessoas estavam envolvendo ruas, prédios.
05:31
It's everywhere.
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Está em todo lugar.
05:32
Come on, don't tell me that people aren't ready for peace out there.
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Veja bem, não me diga que as pessoas não estão prontas para a paz.
05:36
These projects took thousands of actions in one year,
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Esses projetos tiveram milhares de ações em um ano,
05:40
making hundreds of thousands of people participating,
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fazendo centenas de milhares de pessoas participarem
05:43
creating millions of views.
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criando milhares de visualizações.
05:47
This is the biggest global art participatory project that's going on.
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Esse é o maior projeto global de arte participativa que está acontecendo.
05:54
So back to the question, "Can art change the world?"
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Então, de volta a questão: "Pode a arte mudar o mundo?"
05:58
Maybe not in one year. That's the beginning.
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Talvez não em um ano. Isso é só o começo.
06:02
But maybe we should change the question.
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Mas talvez devêssemos mudar a pergunta.
06:05
Can art change people's lives?
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Pode a arte mudar a vida das pessoas?
06:07
From what I've seen this year, yes.
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Do que vi durante este ano, sim.
06:11
And you know what? It's just the beginning.
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E sabem do que mais? É só o começo.
06:14
Let's turn the world inside out together.
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Vamos virar o mundo do avesso juntos.
06:16
Thank you.
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Obrigado.
06:18
(Applause)
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(Aplausos)
Translated by Mariangela Andrade
Reviewed by Viviane Ferraz Matos

▲Back to top

ABOUT THE SPEAKER
JR - Street artist
With a camera, a dedicated wheatpasting crew and the help of whole villages and favelas, 2011 TED Prize winner JR shows the world its true face.

Why you should listen

Working anonymously, pasting his giant images on buildings, trains and bridges, the often-guerrilla artist JR forces us to see each other. Traveling to distant, often dangerous places -- the slums of Kenya, the favelas of Brazil -- he infiltrates communities, befriending inhabitants and recruiting them as models and collaborators. He gets in his subjects’ faces with a 28mm wide-angle lens, resulting in portraits that are unguarded, funny, soulful, real, that capture the sprits of individuals who normally go unseen. The blown-up images pasted on urban surfaces -– the sides of buses, on rooftops -- confront and engage audiences where they least expect it. Images of Parisian thugs are pasted up in bourgeois neighborhoods; photos of Israelis and Palestinians are posted together on both sides of the walls that separate them.


JR's gained widespread attention for his project, "Women Are Heroes," which depicted women "dealing with the effects of war, poverty, violence, and oppression” from Rio de Janeiro, Phnom Penh and Delhi to several cities in Africa. His TED Prize wish opened an even wider lens on the world. With the prize, he launched INSIDE OUT -- a global participatory art project. INSIDE OUT invites everyone to share their portrait and transform messages of personal identity into public art.

More profile about the speaker
JR | Speaker | TED.com

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