TED2007
Jeff Skoll: My journey into movies that matter
Jeff Skoll produce filme care aduc schimbare
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Directorul de film Jeff Skoll (Un Adevar Incomod) vorbeste despre compania sa de filme, Participant Productions, si despre oamenii care l-au inspirat sa faca lucruri bune.
Jeff Skoll - Producer
Jeff Skoll was the first president of eBay; he used his dot-com fortune to found the film house Participant Productions, making movies to inspire social change, including Syriana; Good Night, and Good Luck; Murderball; An Inconvenient Truth ... Full bio
Jeff Skoll was the first president of eBay; he used his dot-com fortune to found the film house Participant Productions, making movies to inspire social change, including Syriana; Good Night, and Good Luck; Murderball; An Inconvenient Truth ... Full bio
Double-click the English transcript below to play the video.
00:25
I've actually been waiting by the phone
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De ani de zile tot stau langa telefon
00:28
for a call from TED for years.
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asteptand un apel de la TED.
00:31
And in fact, in 2000, I was ready to talk about eBay, but no call.
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De altfel, in 2000 eram pregatit sa vorbesc despre eBay... dar nici un telefon.
00:37
In 2003, I was ready to do a talk
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In 2003 eram pregatit sa fac o prezentare despre
00:40
about the Skoll Foundation and social entrepreneurship. No call.
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Fundatia Skoll si despre antreprenoriat social. Nici un telefon.
00:47
In 2004, I started Participant Productions
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In 2004 am format compania Participant Productions
00:49
and we had a really good first year, and no call.
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si am avut un prim an foarte bun, dar nici un telefon.
00:52
And finally, I get a call last year,
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Si intr-un final primesc un telefon anul trecut,
00:56
and then I have to go up after J.J. Abrams.
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si ei ma programeaza sa prezint imediat dupa J.J. Abrams.
00:58
(Laughter)
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(Rasete)
01:01
You've got a cruel sense of humor, TED.
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Ai un simt al umorului plin de cruzime, TED.
01:02
(Laughter)
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(Rasete)
01:04
When I first moved to Hollywood from Silicon Valley,
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Cand m-am mutat prima oara in Hollywood din Silicon Valley,
01:08
I had some misgivings.
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am avut cateva indoieli.
01:09
But I found that there were some advantages to being in Hollywood.
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Dar am aflat ca sunt cateva avantaje ale vietii din Hollywood.
01:13
(Laughter)
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(Rasete)
01:14
And, in fact, some advantages to owning your own media company.
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Si, de fapt, cateva avantaje in a-ti detine propria companie media.
01:21
And I also found that Hollywood and Silicon Valley
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Si mi-am mai dat seama ca Hollywood si Silicon Valley
01:23
have a lot more in common than I would have dreamed.
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au mai multe in comun decat as fi visat vreodata.
01:26
Hollywood has its sex symbols, and the Valley has its sex symbols.
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Hollywood isi are propriile sex-simboluri, si Valley si le are pe-ale sale.
01:29
(Laughter)
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(Rasete)
01:31
Hollywood has its rivalries, and the Valley has its rivalries.
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Hollywood isi are rivalitatile sale, Valley si le are pe-ale sale.
01:35
Hollywood gathers around power tables,
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Hollywood se aduna in jurul centrelor de putere,
01:37
and the Valley gathers around power tables.
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si Silicon Valley se aduna in jurul centrelor de putere.
01:39
So it turned out there was a lot more in common
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Deci s-a dovedit ca au mai multe in comun,
01:41
than I would have dreamed.
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decat as fi visat vreodata.
01:43
But I'm actually here today to tell a story.
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Dar de fapt eu sunt aici astazi sa spun o poveste.
01:46
And part of it is a personal story. When Chris invited me to speak,
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Si parte din aceasta este o poveste personala. Cand Chris m-a invitat sa vorbesc,
01:51
he said, people think of you as a bit of an enigma,
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a spus "oamenii se gandesc la tine ca la - un fel de enigma,
01:53
and they want to know what drives you a bit.
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si vor sa afle despre ceea ce te stimuleaza".
01:56
And what really drives me is a vision of the future
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Si ceea ce ma stimuleaza este - este o viziune a viitorului
01:59
that I think we all share.
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pe care cred ca o impartasim cu totii.
02:00
It's a world of peace and prosperity and sustainability.
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Este o lume a pacii si a prosperitatii si a durabilitatii.
02:04
And when we heard a lot of the presentations
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Si dupa ce am auzit multe dintre aceste prezentari,
02:09
over the last couple of days,
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pe parcursul ultimelor doua zile,
02:10
Ed Wilson and the pictures of James Nachtwey,
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Ed Wilson si imaginile lui James Nachtwey,
02:14
I think we all realized how far we have to go
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cred ca ne-am dat cu totii sema cat de departe trebuie sa mergem
02:16
to get to this new version of humanity
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ca sa obtinem aceasta noua versiune a umanitatii
02:17
that I like to call "Humanity 2.0."
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pe care imi place sa o numesc "Umanitate 2.0".
02:20
And it's also something that resides in each of us,
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Si este de asemenea ceva ce tine de fiecare dintre noi,
02:25
to close what I think
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sa inchidem ceea ce cred ca sunt
02:26
are the two big calamities in the world today.
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cele mai mari doua calamitati ale lumii de azi.
02:30
One is the gap in opportunity --
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Una este decalajul in oportunitate -
02:33
this gap that President Clinton last night
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acest decalaj pe care presedintele Clinton noaptea trecuta
02:36
called uneven, unfair and unsustainable --
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l-a numit neechilibrat, nedrept si nesustenabil -
02:39
and, out of that, comes poverty and illiteracy and disease
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si din acesta se ajunge la saracie si analfabetism si boala
02:42
and all these evils that we see around us.
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si toate aceste rele pe care le vedem in jurul nostru.
02:45
But perhaps the other, bigger gap is what we call the hope gap.
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Dar poate celalalt mare decalaj este ceea ce numim noi decalajul in speranta.
02:50
And someone, at some point, came up with this very bad idea
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Si cineva la un moment dat a venit cu aceasta idee foarte proasta
02:53
that an ordinary individual couldn't make a difference in the world.
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ca un om obisnuit nu ar putea aduce nici o schimbare lumii.
02:57
And I think that's just a horrible thing.
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Si cred ca acesta este un lucru ingrozitor.
02:59
And so chapter one really begins today, with all of us,
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Si astfel Capitolul Intai incepe chiar astazi, cu fiecare dintre noi,
03:03
because within each of us is the power to
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pentru ca fiecare dintre noi are puterea de a
03:07
equal those opportunity gaps and to close the hope gaps.
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egala aceste decalaje ale oportunitatii si de a elimina lipsa de speranta.
03:10
And if the men and women of TED
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Si daca barbatii si femeile de la TED
03:12
can't make a difference in the world, I don't know who can.
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nu pot aduce o schimbare in lume, nu stiu cine poate.
03:15
And for me, a lot of this started when I was younger
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Pentru mine, o mare parte din acest lucru a inceput cand eram mai tanar
03:18
and my family used to go camping in upstate New York.
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si familia mea obisnuia sa faca tabara in nordul New York-ului.
03:22
And there really wasn't much to do there for the summer,
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Si vara nu erau multe de facut acolo,
03:24
except get beaten up by my sister or read books.
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in afara de a fi batut de sora mea si de a citi carti.
03:28
And so I used to read authors like James Michener
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Asa ca obisnuiam sa citesc autori ca James Michener
03:31
and James Clavell and Ayn Rand.
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si James Clavell si Ayn Rand.
03:33
And their stories made the world seem a very small
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Si povestirile lor faceau ca lumea sa para un loc
03:37
and interconnected place.
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foarte mic si interconectat.
03:39
And it struck me that if I could write stories
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Si dintr-odata mi-am dat seama ca daca as putea scrie povesti
03:43
that were about this world as being small and interconnected,
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despre aceasta lume ca fiind mica si interconectata,
03:45
that maybe I could get people interested in the issues
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acest lucru ar putea sa-i faca pe oameni interesati in problemele
03:49
that affected us all, and maybe engage them to make a difference.
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care ne afecteaza pe toti. Si poate chiar sa-i motiveze in a face o diferenta.
03:53
I didn't think that was necessarily the best way to make a living,
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Insa nu am crezut neaparat ca astfel s-ar castiga o paine,
03:57
so I decided to go on a path to become financially independent,
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asa ca am decis sa devin independent din punct de vedere financiar,
04:01
so I could write these stories as quickly as I could.
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ca sa pot scrie aceste povestiri cat mai rapid cu putinta.
04:05
I then had a bit of a wake-up call when I was 14.
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Apoi m-am cam trezit la realitate cand aveam 14 ani.
04:08
And my dad came home one day
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Si tatal meu a venit acsa intr-o zi
04:10
and announced that he had cancer, and it looked pretty bad.
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si a anuntat ca are cancer si ca lucrurile nu arata bine deloc.
04:14
And what he said was, he wasn't so much afraid that he might die,
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Si ce a spus a fost ca nu-i era teama ca s-ar putea sa moara,
04:18
but that he hadn't done the things that he wanted to with his life.
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ci ca nu a facut lucrurile pe care a vrut sa le faca in viata.
04:23
And knock on wood, he's still alive today, many years later.
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Si, sa bat in lemn, el traieste si astazi, multi ani dupa acest incident.
04:27
But for a young man that made a real impression on me,
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Dar pentru un tanar, asta a avut un impact real asupra mea:
04:30
that one never knows how much time one really has.
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nimeni nu stie cat de mult timp are la dispozitie.
04:33
So I set out in a hurry. I studied engineering.
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Asa ca am pornit in graba. Am studiat ingineria.
04:38
I started a couple of businesses
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am inceput cateva afaceri
04:40
that I thought would be the ticket to financial freedom.
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care am crezut ca ma vor duce la independenta financiara.
04:43
One of those businesses was a computer rental business
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Una dintre ele era o afacere de inchiriere de calculatoare
04:46
called Micros on the Move,
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numita Micros on the Move (Micros in miscare),
04:47
which is very well named,
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care este foarte bine numita,
04:48
because people kept stealing the computers.
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pentru ca oamenii au tot continuat sa fure aceste calculatoare.
04:50
(Laughter)
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(Rasete)
04:51
So I figured I needed to learn a little bit more about business,
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Asa ca m-am gandit ca ar trebui sa invat mai multe despre afaceri,
04:55
so I went to Stanford Business School and studied there.
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asa ca am mers la scoala de afaceri de la Stanford si am studiat acolo.
04:58
And while I was there, I made friends with a fellow
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Si cat timp am fost acolo m-am imprietenit cu un coleg
05:01
named Pierre Omidyar, who is here today. And Pierre, I apologize
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numit Pierre Omidyar, care se afla aici astazi. Si Pierre, imi cer scuze
05:04
for this. This is a photo from the old days.
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pentru asta -- asta e o poza din vremurile vechi.
05:07
And just after I'd graduated, Pierre came to me
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Si imediat dupa ce am absolvit, Pierre a venit la mine si --
05:09
with this idea to help people
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cu aceasta idee de a ajuta oamenii
05:11
buy and sell things online with each other.
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sa cumpere si sa vanda lucruri online.
05:13
And with the wisdom of my Stanford degree,
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Si cu intelepciunea dobandita la Stanford,
05:15
I said, "Pierre, what a stupid idea."
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am spus "Pierre, ce idee stupida".
05:17
(Laughter)
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(Rasete)
05:18
And needless to say, I was right.
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Si nu mai e cazul sa spun ca am avut dreptate.
05:19
(Laughter)
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(Rasete)
05:21
But right after that, Pierre -- in '96, Pierre and I left our full-time jobs
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Dar chiar dupa aceea, in '96, eu si Pierre am renuntat la slujbele noastre
05:25
to build eBay as a company. And the rest of that story, you know.
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ca sa construim compania eBay. Si restul povestii il cunoasteti si dumneavoastra.
05:30
The company went public two years later
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Compania a devenit publica doi ani mai tarziu
05:32
and is today one of the best known companies in the world.
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si astazi este una dintre cele mai cunoscute companii din lume.
05:35
Hundreds of millions of people use it in hundreds of countries, and so on.
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Sute de milioane de oameni o folosesc in sute de tari, si asa mai departe.
05:39
But for me, personally, it was a real change.
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Dar pentru mine personal, a fost o schimbare reala.
05:43
I went from living in a house with five guys in Palo Alto
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Am trecut de la a trai intr-o casa cu cinci tipi din Palo Alto
05:47
and living off their leftovers,
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si traind din resturile lasate de ei,
05:48
to all of a sudden having all kinds of resources.
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la a avea brusc tot felul de resurse.
05:52
And I wanted to figure out how I could
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Si am vrut sa-mi dau seama cum as putea
05:54
take the blessing of these resources and share it with the world.
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lua binecuvantarile acestor resurse si sa le impart cu lumea.
05:58
And around that time, I met John Gardner,
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Si atunci l-am intalnit pe John Gardner,
06:01
who is a remarkable man.
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care este un om remercabil.
06:03
He was the architect of the Great Society programs
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El a fost arhitectul programelor Great Society (Societatea minunata)
06:07
under Lyndon Johnson in the 1960s.
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sub conducerea lui Lyndon Johnson in anii 1960.
06:09
And I asked him what he felt was the best thing I could do,
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Si l-am intrebat ce crede ca e cel mai bun lucru pe care-l pot face,
06:12
or anyone could do, to make a difference
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eu sau oricine altcineva, ca sa produca o schimbare
06:14
in the long-term issues facing humanity.
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in problemele de lunga durata ale omenirii.
06:18
And John said, "Bet on good people doing good things.
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Si John a spus "Pariaza pe oameni buni facand lucruri bune.
06:22
Bet on good people doing good things."
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Pariaza pe oameni buni facand lucruri bune."
06:24
And that really resonated with me.
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Si acest lucru mi-a sunat foarte bine.
06:26
I started a foundation
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Am deschis o fundatie
06:28
to bet on these good people doing good things.
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pentru a paria pe acesti oameni buni facand lucruri bune.
06:30
These leading, innovative, nonprofit folks,
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Acesti oameni de prima importanta, inovatori, non-profit,
06:33
who are using business skills in a very leveraged way
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care-si folosesc priceperile in afaceri cu o mare eficienta
06:36
to solve social problems.
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pentru a rezolva probleme sociale.
06:38
People today we call social entrepreneurs.
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Oameni pe care-i numim in prezent antreprenori sociali.
06:41
And to put a face on it, people like Muhammad Yunus,
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Si ca sa le dam o fata, oameni ca Mohammed Yunus,
06:43
who started the Grameen Bank,
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care a inceput Grameen Bank,
06:45
has lifted 100 million people plus out of poverty around the world,
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a scos peste 100 de milioane de oameni de pretutindeni din saracie,
06:49
won the Nobel Peace Prize.
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a castigat Premiul Nobel pentru Pace.
06:50
But there's also a lot of people that you don't know.
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Dar sunt multi oameni pe care nu-i cunoasteti.
06:53
Folks like Ann Cotton, who started a group called CAMFED in Africa,
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Oameni ca Ann Cotton, care a inceput un grup numit CAMFED in Africa
06:57
because she felt girls' education was lagging.
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pentru ca a simtit cum ca educatia fetelor ramasese in urma.
07:00
And she started it about 10 years ago,
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Si a inceput acest grup acum 10 ani
07:02
and today, she educates over a quarter million African girls.
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si astazi, ea educa peste un sfert de milion de fete africane.
07:07
And somebody like Dr. Victoria Hale,
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Si cineva precum Dr. Victoria Hale,
07:10
who started the world's first nonprofit pharmaceutical company,
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care a pus pe picioare prima compania farmaceutica nonprofit a lumii.
07:13
and whose first drug will be fighting visceral leishmaniasis,
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Si ale carei prime medicamente vor lupta impotriva leishmaniasis viscerala,
07:19
also known as black fever.
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cunoscuta si sub numele de febra neagra.
07:21
And by 2010, she hopes to eliminate this disease,
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Si pana in 2010 ea spera sa elimine aceasta boala,
07:24
which is really a scourge in the developing world.
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care este o adevarata calamitate in lumea pe cale de dezvoltare.
07:27
And so this is one way to bet
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Si acest lucru -- acesta este un fel de a paria
07:29
on good people doing good things.
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pe oameni buni facand lucruri bune.
07:30
And a lot of this comes together in a philosophy of change
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Si o mare parte vine impreuna cu o filosofie a schimbarii
07:34
that I find really is powerful.
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pe care o gasesc a fi foarte puternica.
07:38
It's what we call, "Invest, connect and celebrate."
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Este ceea ce numim "Investeste, pune in legatura si sarbatoreste".
07:40
And invest: if you see good people doing good things,
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Si investeste - daca vezi oameni buni facand lucruri bune,
07:43
invest in them. Invest in their organizations,
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investeste in ei. Investeste in organizatiile lor.
07:45
or in business. Invest in these folks.
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Sau in afaceri, investeste in acesti oameni.
07:48
Connecting them together through conferences --
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Punerea lor in contact prin conferinte
07:50
like a TED -- brings so many powerful connections,
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ca TED, aduce atat de multe legaturi puternice,
07:53
or through the World Forum on Social Entrepreneurship
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sau prin Forumul Mondial despre Antreprenoriat Social
07:56
that my foundation does at Oxford every year.
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pe care fundatia mea il organizeaza la Oxford in fiecare an.
07:59
And celebrate them: tell their stories,
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Si sarbatoreste-i, spune mai departe povestile lor,
08:02
because not only are there good people doing good work,
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pentru ca nu numai ca sunt oameni buni facand lucruri bune,
08:04
but their stories can help close these gaps of hope.
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dar povestile lor pot ajuta sa elimine acele lipsuri de speranta.
08:09
And it was this last part of the mission, the celebrate part,
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Si a fost aceasta ultima parte a misiunii, partea de sarbatoare,
08:12
that really got me back to thinking when I was a kid
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care m-a facut sa-mi amintesc de vremurile cand eram copil
08:16
and wanted to tell stories to get people involved
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si vroiam sa spun povesti pentru a implica oamenii
08:18
in the issues that affect us all.
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in problemele care ne afecteaza pe noi toti.
08:20
And a light bulb went off,
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Si s-a aprins un beculet,
08:22
which was, first, that I didn't actually have to do the writing myself, I could find writers.
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care mi-a spus ca nu trebuie neaparat sa scriu eu, pot gasi scriitori.
08:27
And then the next light bulb was, better than just writing,
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Si apoi urmatorul beculet mi-a spus ca, mai bine decat doar scrisul,
08:30
what about film and TV, to get out to people in a big way?
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nu ar fi televiziunea si filmul mai indicate pentru a implica oamenii intr-o proportie mai mare?
08:34
And I thought about the films that inspired me,
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Si m-am gandit la filmele care m-au inspirat pe mine,
08:36
films like "Gandhi" and "Schindler's List."
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filme ca "Gandhi" si "Lista lui Schindler"
08:39
And I wondered who was doing these kinds of films today.
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Si m-am intrebat cine face acest gen de filme astazi.
08:42
And there really wasn't a specific company
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Si nu era o companie in mod special
08:45
that was focused on the public interest.
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care sa se concentreze pe interesul publicului.
08:48
So, in 2003, I started to make my way around Los Angeles
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Asa ca in 2003 am inceput sa merg prin Los Angeles
08:53
to talk about the idea of a pro-social media company
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sa vorbesc despre ideea unei companii media pro-sociala
08:56
and I was met with a lot of encouragement.
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si aceasta idee a fost primita cu multe incurajari.
08:59
One of the lines of encouragement
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Una dintre aceste incurajari
09:02
that I heard over and over was,
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pe care le-am auzit de multe ori a fost
09:04
"The streets of Hollywood are littered with the carcasses of people like you,
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"Strazile din Hollywood sunt pline cu cadavre de oameni ca tine.
09:08
who think you're going to come to this town and make movies."
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care cred ca vin in orasul asta sa faca filme".
09:11
And then of course, there was the other adage.
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Si apoi, bineinteles, era cealalta parte,
09:13
"The surest way to become a millionaire
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"Cea mai sigura cale de a deveni milionar
09:15
is to start by being a billionaire and go into the movie business."
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este sa incepi ca miliardar si sa intri in industria filmului".
09:18
(Laughter)
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(Rasete)
09:20
Undeterred, in January of 2004, I started Participant Productions
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Nedescurajat, in ianuarie 2004 am inceput Participant Productions
09:25
with the vision to be a global media company
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cu viziunea de a fi o companie media globala
09:28
focused on the public interest.
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concentrata pe interesul public.
09:30
And our mission is to produce entertainment
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Si misiunea noastra este de a produce filme
09:32
that creates and inspires social change.
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care creaza si inspira schimbari sociale.
09:34
And we don't just want people to see our movies
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Si nu vrem doar ca oamenii sa ne vada filmele
09:37
and say, that was fun, and forget about it.
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si sa spuna ca au fost amuzante si apoi sa uite de ele.
09:39
We want them to actually get involved in the issues.
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Vrem ca ei sa se implice in aceste probleme.
09:42
In 2005, we launched our first slate of films,
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In 2005 am lansat prima noastra lista de filme,
09:45
"Murder Ball," "North Country," "Syriana"
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"Murder Ball", "North Country", "Syriana"
09:48
and "Good Night and Good Luck."
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si "Good Night and Good Luck".
09:49
And much to my surprise, they were noticed.
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Si spre surprinderea mea, au fost remarcate.
09:52
We ended up with 11 Oscar nominations for these films.
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Am primit 11 nominalizari la Oscar cu aceste filme.
09:56
And it turned out to be a pretty good year for this guy.
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Si s-a dovedit a fi un a destul de bun pentru tipul asta.
09:59
Perhaps more importantly,
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Poate mult mai important este faptul ca
10:00
tens of thousands of people joined the advocacy programs
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zeci de mii de oameni s-au implicat in programele de sprijin
10:04
and the activism programs
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si programele de activism
10:06
that we created to go around the movies.
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pe care le-am creat in jurul filmelor.
10:08
And we had an online component of that,
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Si am avut o componenta online a acestora,
10:11
our community sect called Participate.net.
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comunitatea noastra numita Participate.net.
10:13
But with our social sector partners, like the ACLU and PBS and the
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Dar cu partenerii nostri sociali, ca ACLU si PBS
10:18
Sierra Club and the NRDC, once people saw the film,
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si Sierra Club si NRDC, odata ce oamenii au vazut filmul,
10:21
there was actually something they could do to make a difference.
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era ceva ce puteau face, pentru a aduce o schimbare.
10:25
One of these films in particular, called "North Country," was actually
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Unul dintre aceste filme in special, numit "North Country", a fost de fapt
10:31
kind of a box office disaster.
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un fel de dezastru financiar.
10:33
But it was a film that starred Charlize Theron
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Dar a fost un film in care a aparut Charlize Theron
10:36
and it was about women's rights, women's empowerment,
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si era despre drepturile femeilor, imputernicirile femeilor,
10:39
domestic violence and so on.
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violenta domestica si asa mai departe.
10:41
And we released the film at the same time that
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Si am lansat filmul atunci cand
10:44
the Congress was debating the renewal of the Violence Against Women Act.
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Congresul dezbatea innoirea Actului Violenta Impotriva Femeilor.
10:49
And with screenings on the Hill, and discussions,
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Si cu ecranarile de pe Hill si discutii,
10:52
and with our social sector partners,
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si impreuna cu partenerii nostri sociali
10:54
like the National Organization of Women,
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precum Organizatia Nationala a Femeilor,
10:57
the film was widely credited
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filmul nostru a fost acreditat in mare masura
10:59
with influencing the successful renewal of the act.
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cu influentarea innoirii Actului.
11:03
And that to me, spoke volumes, because it's --
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Si asta mie imi spune foarte multe, pentru ca este
11:07
the film started about a true-life story
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filmul care a generat o poveste de viata adevarata.
11:09
about a woman who was harassed, sued her employer,
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Despre o femeie care a fost hartuita, si-a dat in judecata angajatorul,
11:13
led to a landmark case that led to the Equal Opportunity Act,
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a generat un caz de referinta care a dus la Actul Egalitate in Oportunitati
11:16
and the Violence Against Women Act and others.
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si Actul Violenta Impotriva Femeilor si altele.
11:18
And then the movie about this person doing these things,
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Si apoi filmul despre aceasta persoana facand aceste lucruri,
11:21
then led to this greater renewal.
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a dus apoi la aceasta innoire,
11:25
And so again,
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Si deci
11:26
it goes back to betting on good people doing good things.
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totul se intoarce la parierea pe oameni buni facand lucruri bune.
11:30
Speaking of which, our fellow TEDster, Al --
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Apropo de acest lucru, colegul nostru participant la TED, Al,
11:33
I first saw Al do his slide show presentation
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l-am vazut prima oara pe Al prezentand
11:36
on global warming in May of 2005.
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despre incalzirea globala in mai 2005.
11:40
At that point, I thought I knew something about global warming.
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In acel moment credeam ca stiu ceva despre incalzirea globala.
11:43
I thought it was a 30 to 50 year problem.
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Credeam ca va fi o problema de 30-50 de ani.
11:45
And after we saw his slide show,
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Si dupa ce i-am vazut prezentarea,
11:47
it became clear that it was much more urgent.
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a devenit evident ca este o problema mult mai urgenta.
11:50
And so right afterwards, I met backstage with Al, and
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Asa ca dupa aceea, m-am intalnit cu Al in spatele scenei si
11:54
with Lawrence Bender, who was there, and Laurie David,
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cu Lawrence Bender care era acolo si Laurie David
11:56
and Davis Guggenheim,
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si David Guggenheim,
11:58
who was running documentaries for Participant at the time.
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care facea documentare pentru Participant in momentul acela.
12:02
And with Al's blessing, we decided on the spot to turn it into a film,
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Si cu binecuvantarea lui Al, am decis pe loc sa transformam prezentarea lui intr-un film,
12:06
because we felt that we could get the message out there
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pentru ca am simtit ca noi am putea transmite mesajul
12:09
far more quickly than having Al go around the world,
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mult mai repede decat daca merge Al in jurul lumii,
12:13
speaking to audiences of 100 or 200 at a time.
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vorbind in fata a cate 100 sau 200 de oameni odata.
12:15
And you know, there's another adage in Hollywood,
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Si stiti, e o alta zicala in Hollywood,
12:18
that nobody knows nothing about anything.
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ca nimeni nu stie nimic despre nimic.
12:20
And I really thought this was going to be
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Si chiar am crezut ca o sa fie
12:22
a straight-to-PBS charitable initiative.
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o initiativa caritabila care o sa ajunga direct la PBS.
12:26
And so it was a great shock to all of us
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Si a fost un mare soc pentru noi toti
12:29
when the film really captured the public interest,
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cand filmul a captivat interesul publicului,
12:32
and today is mandatory viewing in schools in England and Scotland,
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si in zilele de astazi este obligatoriu sa fie vazut in scoli din Anglia si Scotia,
12:36
and most of Scandinavia.
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si o mare parte din Scandinavia.
12:38
We've sent 50,000 DVDs to high school teachers in the U.S.
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Am trimis 50 000 de DVD-uri profesorilor de liceu din SUA
12:44
and it's really changed the debate on global warming.
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si a reusit sa schimbe dezbaterea despre incalzirea globala.
12:48
It was also a pretty good year for this guy.
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A fost de asemenea un an destul de bun pentru tipul asta.
12:50
We now call Al the George Clooney of global warming.
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Acum il numim pe Al un George Clooney al incalzirii globale.
12:53
(Laughter)
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(Rasete)
12:55
And for Participant, this is just the start.
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Si pentru Participant, acesta este doar inceputul.
12:59
Everything we do looks at the major issues in the world.
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Tot ceea ce facem este sa ne uitam la problemele majore ale lumii.
13:01
And we have 10 films in production right now,
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Si avem 10 filme in productie acum.
13:04
and dozens others in development.
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si cateva duzini in dezvoltare.
13:07
I'll quickly talk about a few coming up.
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O sa vorbesc pe scurt despre cateva dintre ele.
13:09
One is "Charlie Wilson's War," with Tom Hanks and Julia Roberts.
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Unul este "Charlie Wilson's War", cu Tom Hanks si Julia Roberts.
13:13
And it's the true story of Congressman Charlie Wilson, and
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Si este povestea adevarata a congresman-ului Charlie Wilson si
13:16
how he funded the Taliban to fight the Russians in Afghanistan.
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cum a finantat talibanii, sa lupte cu rusii in Afganistan.
13:21
And we're also doing a movie called "The Kite Runner,"
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Si mai facem un film numit "The Kite Runner"
13:23
based on the book "The Kite Runner," also about Afghanistan.
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bazat pe cartea "The Kite Runner", tot despre Afganistan.
13:27
And we think once people see these films,
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Si cred ca odata ce oamenii vor vedea aceste filme
13:28
they'll have a much better understanding of that part of the world
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vor avea o mai buna intelegere a acelei parti a lumii
13:31
and the Middle East in general.
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si a Orientului Mijlociu in general.
13:33
We premiered a film called "The Chicago 10" at Sundance this year.
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Am avut premiera filmului "The Chicago 10" la Sundance anul acesta.
13:37
It's based on the protesters at the Democratic Convention in 1968,
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Este bazat pe protestatarii la Congresul Democratic din 1968,
13:41
Abby Hoffman and crew,
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Abby Hoffman si compania.
13:43
and, again, a story about a small group of individuals
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Si, din nou, o poveste despre un grup de persoane
13:47
who did make change in the world.
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care au schimbat lumea.
13:49
And a documentary that we're doing on Jimmy Carter
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Si un documentar pe care-l facem despre Jimmy Carter
13:53
and his Mid-East peace efforts over the years.
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si eforturile sale de-a lungul anilor legate de pacea din Orientul Mijlociu.
13:55
And in particular, we've been following him on his recent book tour,
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Si in particular, l-am insotit in turul sau recent de lansare a cartii sale
14:00
which, as many of you know, has been very non-controversial --
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care, dupa cum bine stiti, a fost foarte necontroversat
14:03
(Laughter)
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(Rasete)
14:04
-- which is really bad for getting people to come see a movie.
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-- ceea ce de obicei ne aduce dificultati in a-i face pe oameni sa vina sa vada filmul.
14:07
In closing, I'd like to say that everybody has the opportunity
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In incheiere, as vrea as spun ca toata lumea are oportunitatea
14:11
to make change in their own way.
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de a aduce schimbare in felul lor.
14:13
And all the people in this room
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Si toti oamenii din aceasta incapere
14:16
have done so through their business lives,
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au facut asta prin vietile lor de afaceri,
14:18
or their philanthropic work, or their other interests.
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sau munca lor filantropica su alte interese.
14:22
And one thing that I've learned
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Si un lucru pe care l-am invatat
14:24
is that there's never one right way to make change.
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este ca nu exista un singur lucru prin care sa aduci schimbare.
14:26
One can do it as a tech person, or as a finance person,
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O poti face ca om de tehnica sau ca om de finante
14:29
or a nonprofit person, or as an entertainment person,
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sau ca persoana nonprofit sau ca om de spectacol,
14:33
but every one of us is all of those things and more.
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dar fiecare dintre noi este toate aceste lucruri si mai mult.
14:37
And I believe if we do these things,
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Si cred ca daca facem aceste lucruri
14:40
we can close the opportunity gaps, we can close the hope gaps.
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putem elimina decalajele de oportunitate. Putem elimina decalajele de speranta.
14:44
And I can imagine, if we do this,
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Si-mi pot inchipui ca daca facem acest lucru,
14:46
the headlines in 10 years might read something like these:
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stirile de peste 10 ani ar putea sa sune ceva de genul:
14:51
"New AIDS Cases in Africa Fall to Zero,"
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"Cazurile noi de SIDA din Africa scad la zero"
14:54
"U.S. Imports its Last Barrel of Oil" --
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"SUA importa ultimul sau baril de petrol"
14:57
(Applause)
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(Aplauze)
14:59
-- "Israelis and Palestinians Celebrate
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"Israelienii si Palestinienii sarbatoresc
15:03
10 Years of Peaceful Coexistence."
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10 ani de coexistenta pasnica".
15:05
(Applause)
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(Aplauze)
15:08
And I like this one, "Snow Has Returned to Kilimanjaro."
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SI imi place asta "Zapada s-a intors in Kilimanjaro".
15:10
(Laughter)
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(Rasete)
15:13
And finally, an eBay listing for one well-traveled slide show,
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Si, in sfarsit, un articol pe eBay pentru o prezentare umblata mult,
15:19
now obsolete, museum piece. Please contact Al Gore.
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acum inutila, piesa de muzeu - rugam contactati Al Gore.
15:25
And I believe that, working together,
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Si cred ca lucrand impreuna,
15:28
we can make all of these things happen.
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putem face ca toate aceste lucruri sa se intample.
15:30
And I want to thank you all for having me here today.
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Si vreau sa va multumesc tuturor pentru ca m-ati invitat astazi aici,
15:32
It's been a real honor. Thank you.
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A fost o adevarata onoare. Va multumesc.
15:33
(Applause)
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(Aplauze)
15:36
Oh, thank you.
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Oh, multumesc.
ABOUT THE SPEAKER
Jeff Skoll - ProducerJeff Skoll was the first president of eBay; he used his dot-com fortune to found the film house Participant Productions, making movies to inspire social change, including Syriana; Good Night, and Good Luck; Murderball; An Inconvenient Truth ...
Why you should listen
Jeff Skoll was eBay's employee number 2 and president number 1. He left with a comfortable fortune and a desire to spend his money helping others.
The Skoll Foundation, established in 1999, invests in, connects and celebrates social entrepreneurs -- offering grants to people who build businesses, schools and services for communities in need. Every year, it presents the Skoll World Forum on Social Entrepreneurship at Oxford, and runs Social Edge, a networking site for social entrepreneurs.
His production company, Participant Productions, is what Skoll calls a "pro-social media company," making features and documentaries that address social and political issues and drive real change. His film North Country, for example, is credited with influencing the signing of the 2005 Violence Against Women Act. Participant's blockbuster doc, An Inconvenient Truth, is required viewing in classrooms around the world, and has unquestionably changed the debate around climate change. Other Participant films include The Kite Runner, The Visitor, Food Inc., The Cove, and the recent Earth Day release, Oceans.
Jeff Skoll | Speaker | TED.com