TEDGlobal 2011
Adam Ostrow: After your final status update
Adam Ostrow: Po zadnji posodobitvi statusa
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Mnogi med nami smo prisotni v socialnih medijih. Svojo virtualno osebnost ustvarjamo s posodobitvami statusa, tweeti in povezavami, shranjenimi v računalniškem oblaku. Adam Ostrow postavlja pomembno vprašanje: Kaj se zgodi s to osebo, ko umremo? Lahko ... živi naprej?
Adam Ostrow - Journalist
As editor in chief at Mashable, Adam Ostrow covers the tech, trends and people driving the evolution of the Web. Full bio
As editor in chief at Mashable, Adam Ostrow covers the tech, trends and people driving the evolution of the Web. Full bio
Double-click the English transcript below to play the video.
00:15
By the end of this year,
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Ob koncu tega leta
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there'll be nearly a billion people on this planet
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bo na tem planetu milijarda ljudi,
00:20
that actively use social networking sites.
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ki aktivno uporablja spletne strani socialnih omrežij.
00:22
The one thing that all of them have in common
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Vsem je skupno to,
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is that they're going to die.
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da bodo umrli.
00:27
While that might be a somewhat morbid thought,
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To je morda malce morbidna misel,
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I think it has some really profound implications
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a mislim, da ima nekaj globljih pomenov,
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that are worth exploring.
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ki jih je vredno raziskati.
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What first got me thinking about this
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Prvič sem začel razmišljati o tem,
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was a blog post authored earlier this year by Derek K. Miller,
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ko sem prebral objavo na blogu Dereka K. Millerja,
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who was a science and technology journalist
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znanstvenega in tehnološkega novinarja,
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who died of cancer.
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ki je umrl zaradi raka.
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And what Miller did was have his family and friends write a post
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Miller je prosil družino in prijatelje,
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that went out shortly after he died.
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da po njegovi smrti objavijo članek.
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Here's what he wrote in starting that out.
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Začel ga je takole:
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He said, "Here it is. I'm dead,
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"Pa smo tam. Mrtev sem
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and this is my last post to my blog.
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in to je moja zadnja objava na blogu.
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In advance, I asked that once my body finally shut down
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Svojo družino in prijatelje sem prosil,
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from the punishments of my cancer,
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da objavijo moje vnaprej pripravljeno sporočilo,
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then my family and friends publish this prepared message I wrote --
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ko moje telo podleže posledicam raka.
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the first part of the process
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To je prva faza v procesu
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of turning this from an active website to an archive."
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spreminjanja te aktivne spletne strani v arhiv."
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Now, while as a journalist,
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Ker je bil novinar,
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Miller's archive may have been better written
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je bil Millerjev arhiv morda bolje napisan
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and more carefully curated than most,
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in bolj skrbno organiziran od večine,
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the fact of the matter is that all of us today
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a dejstvo je, da v današnjem času
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are creating an archive
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vsi ustvarjamo arhiv,
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that's something completely different
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ki je popolnoma drugačen
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than anything that's been created
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od vsega, kar so ustvarile
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by any previous generation.
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prejšnje generacije.
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Consider a few stats for a moment.
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Poglejmo nekaj statističnih podatkov.
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Right now there are 48 hours of video
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48 ur video posnetkov
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being uploaded to YouTube every single minute.
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je naloženih na YouTube vsako minuto.
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There are 200 million Tweets being posted every day.
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Vsak dan je objavljenih 200 milijonov tweetov.
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And the average Facebook user
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Povprečen uporabnik Facebooka
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is creating 90 pieces of content each month.
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objavi 90 prispevkov vsak mesec.
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So when you think about your parents or your grandparents,
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Pomislite na svoje starše ali stare starše.
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at best they may have created
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Morda so posneli
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some photos or home videos,
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nekaj fotografij ali video posnetkov,
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or a diary that lives in a box somewhere.
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morda so pisali dnevnik, ki živi v kakšni škatli.
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But today we're all creating this incredibly rich digital archive
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Danes pa vsi ustvarjamo neverjetno bogat digitalni arhiv,
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that's going to live in the cloud indefinitely,
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ki bo živel v računalniškem oblaku
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years after we're gone.
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še leta po naši smrti.
02:00
And I think that's going to create some incredibly intriguing opportunities
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Mislim, da bo to ustvarilo nekaj neverjetno mikavnih možnosti
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for technologists.
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za tehnologe.
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Now to be clear, I'm a journalist and not a technologist,
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Da smo si na jasnem, sem novinar in ne tehnolog,
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so what I'd like to do briefly
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zato bi rad na kratko naslikal,
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is paint a picture
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kakšni bosta videti
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of what the present and the future are going to look like.
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sedanjost in prihodnost.
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Now we're already seeing some services
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Že vidimo nekatere servise,
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that are designed to let us decide
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ki nam omogočajo, da se odločimo,
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what happens to our online profile and our social media accounts
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kaj se bo zgodilo z našim spletnim profilom in uporabniškim računom
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after we die.
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po naši smrti.
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One of them actually, fittingly enough,
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Eden izmed njih me je našel,
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found me when I checked into a deli
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ko sem preko aplikacije FourSquare označil,
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at a restaurant in New York
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da se nahajam
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on foursquare.
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v restavraciji v New Yorku.
02:32
(Recording) Adam Ostrow: Hello.
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Prosim?
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Death: Adam?
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Adam?
02:36
AO: Yeah.
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Ja.
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Death: Death can catch you anywhere, anytime,
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Smrt te lahko ujame kjerkoli, kadarkoli,
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even at the Organic.
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celo v bio restavraciji.
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AO: Who is this?
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Kdo je to?
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Death: Go to ifidie.net
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Pojdi na ifidie.net,
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before it's too late.
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preden bo prepozno.
02:51
(Laughter)
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(Smeh)
02:53
Adam Ostrow: Kind of creepy, right?
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Malce grozljivo, kajne?
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So what that service does, quite simply,
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Ta servis nam omogoča,
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is let you create a message or a video
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da ustvarimo sporočilo ali video,
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that can be posted to Facebook after you die.
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ki ga objavijo na Facebooku po naši smrti.
03:02
Another service right now
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Nek drug servis
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is called 1,000 Memories.
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se imenuje 1.000 spominov.
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And what this lets you do is create an online tribute to your loved ones,
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Omogoča nam, da ustvarimo posvetilo svojim dragim,
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complete with photos and videos and stories
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vključno s fotografijami, z video posnetki in zgodbami,
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that they can post after you die.
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ki ga objavijo po naši smrti.
03:14
But what I think comes next is far more interesting.
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A menim, da je to, kar prihaja, še mnogo bolj zanimivo.
03:17
Now a lot of you are probably familiar with Deb Roy
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Mnogi med vami verjetno poznate Deba Roya,
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who, back in March,
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ki je marca nazorno prikazal,
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demonstrated how he was able to analyze more than 90,000 hours of home video.
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kako je analiziral več kot 90.000 ur domačih posnetkov.
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I think as machines' ability
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Zmožnost naprav,
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to understand human language and process vast amounts of data
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da razumejo človeški jezik in obdelajo velike količine podatkov,
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continues to improve,
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se neprestano izboljšuje;
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it's going to become possible
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zato bo kmalu mogoče
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to analyze an entire life's worth of content --
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analizirati vse, kar smo ustvarili v življenju -
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the Tweets, the photos, the videos, the blog posts --
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tweete, fotografije, video posnetke, bloge -
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that we're producing in such massive numbers.
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ki jih ustvarjamo v tako velikem številu.
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And I think as that happens,
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Ko se bo to zgodilo,
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it's going to become possible for our digital personas
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bodo lahko naše digitalne osebnosti
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to continue to interact in the real world long after we're gone
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obstajale v resničnem svetu, ko nas več ne bo,
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thanks to the vastness of the amount of content we're creating
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zahvaljujoč ogromnim količinam vsebin, ki jih ustvarjamo,
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and technology's ability to make sense of it all.
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in zmožnosti tehnologije, da jih razume.
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Now we're already starting to see some experiments here.
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Že vidimo nekatere poskuse v tej smeri.
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One service called My Next Tweet
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Servis, ki se imenuje Moj naslednji tweet,
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analyzes your entire Twitter stream, everything you've posted onto Twitter,
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analizira naš celotni tok tweetov - vse kar objavimo na Twitterju -
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to make some predictions as to what you might say next.
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in poskuša predvideti našo naslednjo izjavo.
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Well right now, as you can see,
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Kot vidite, so v tem trenutku
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the results can be somewhat comical.
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rezultati nekoliko smešni.
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You can imagine what something like this might look like
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Lahko si predstavljate, kako bo to videti
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five, 10 or 20 years from now
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čez pet, deset ali dvajset let,
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as our technical capabilities improve.
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ko se bodo naše tehnološke zmožnosti izboljšale.
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Taking it a step further,
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Pojdimo en korak dalje.
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MIT's media lab is working on robots
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MIT-ov medijski laboratorij razvija robote,
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that can interact more like humans.
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ki se obnašajo podobno kot ljudje.
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But what if those robots were able to interact
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Kaj če bi se ti roboti znali obnašati
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based on the unique characteristics of a specific person
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kot posameznik - na podlagi njegovih edinstvenih značilnosti,
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based on the hundreds of thousands of pieces of content
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na podlagi stotisočih objav,
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that person produces in their lifetime?
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ki jih ta oseba ustvari v življenju?
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Finally, think back to this famous scene
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Za konec pomislite na znameniti prizor
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from election night 2008
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volilnega večera leta 2008
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back in the United States,
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v Združenih Državah,
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where CNN beamed a live hologram
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ko je CNN v živo projicirala hologram
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of hip hop artist will.i.am into their studio
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hip hop umetnika will.i.am-a v svoj studio
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for an interview with Anderson Cooper.
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za intervju z Andersonom Cooperjem.
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What if we were able to use that same type of technology
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Kaj če bi lahko uporabili to isto tehnologijo,
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to beam a representation of our loved ones into our living rooms --
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da bi v dnevne sobe projicirali slike naših ljubljenih,
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interacting in a very lifelike way
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ki bi se obnašali, kot da so živi -
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based on all the content they created while they were alive?
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na podlagi vsebin, ki so jih ustvarili pred smrtjo.
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I think that's going to become completely possible
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Mislim, da bo to popolnoma mogoče,
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as the amount of data we're producing
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ko se količina podatkov, ki jih uporabljamo,
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and technology's ability to understand it
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in sposobnost tehnologije, da jih razume,
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both expand exponentially.
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eksponentno povečata.
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Now in closing, I think what we all need to be thinking about
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Naj zaključim. Menim, da moramo razmisliti o tem,
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is if we want that to become our reality --
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ali želimo, da to postane naša resničnost -
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and if so,
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in če je odgovor da,
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what it means for a definition of life and everything that comes after it.
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kaj to pomeni za definicijo življenja in vsega, kar pride za njim.
05:17
Thank you very much.
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Najlepša hvala.
05:19
(Applause)
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(Aplavz)
ABOUT THE SPEAKER
Adam Ostrow - JournalistAs editor in chief at Mashable, Adam Ostrow covers the tech, trends and people driving the evolution of the Web.
Why you should listen
Adam Ostrow is a new media entrepreneur and commentator. As editor in chief at Mashable, he is responsible for the editorial management and direction of one of the most widely read independent news sites in the world, covering the latest technologies, trends, and individuals driving the current evolution of the Web.
Since joining Mashable in 2007, Ostrow has contributed more than 2,500 articles, and under his leadership the site’s audience has grown more than tenfold to 13 million unique visitors per month, with more than 3.6 million followers across social media sites as of June 2011.
Ostrow has been frequently quoted by numerous mainstream media outlets including The New York Times, The Wall Street Journal, The Washington Post, USA Today and The Times of London among others. He is a frequent guest on CNN, Bloomberg and NPR.
Adam Ostrow | Speaker | TED.com