TED2008
Alisa Miller: How the news distorts our worldview
Alisa Miller: Novica o novicah
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Alisa Miller, vodja Public Radio International, nam govori o tem, zakaj - čeprav si želimo o svetu vedeti več kot kadarkoli - nam mediji ZDA kažejo manj. Statistike in grafi, ki odpirajo oči.
Alisa Miller - CEO, Public Radio International (PRI)
As the CEO of Public Radio International, Alisa Miller works to bring the most significant news stories to millions -- empowering Americans with the knowledge to make choices in an interconnected world. Full bio
As the CEO of Public Radio International, Alisa Miller works to bring the most significant news stories to millions -- empowering Americans with the knowledge to make choices in an interconnected world. Full bio
Double-click the English transcript below to play the video.
00:18
How does the news shape the way we see the world?
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Kako novice vplivajo
na naš pogled na svet?
na naš pogled na svet?
00:22
Here's the world based on the way it looks -- based on landmass.
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Tukaj je svet, tak kot je -
glede na zemeljsko površino.
glede na zemeljsko površino.
00:28
And here's how news shapes what Americans see.
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In tukaj je svet, kot ga zaradi novic
vidijo Američani.
vidijo Američani.
00:35
This map -- (Applause) -- this map shows the number of seconds
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Ta zemljevid -
(aplavz)
ta zemljevid kaže število sekund,
00:49
that American network and cable news organizations dedicated to news stories,
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ki so jih ameriške televizijske mreže
posvetile novicam
posvetile novicam
00:54
by country, in February of 2007 -- just one year ago.
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po državah, februarja 2007
- samo eno leto nazaj.
- samo eno leto nazaj.
00:59
Now, this was a month when North Korea agreed to dismantle its nuclear facilities.
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To je bil mesec, ko se je Severna Koreja
strinjala z ukinitvijo jedrskega programa.
strinjala z ukinitvijo jedrskega programa.
01:05
There was massive flooding in Indonesia.
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V Indoneziji so bile masovne poplave.
01:09
And in Paris, the IPCC released its study confirming man's impact on global warming.
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V Parizu je študija IPCC potrdila
vpliv ljudi na globalno segrevanje.
vpliv ljudi na globalno segrevanje.
01:17
The U.S. accounted for 79 percent of total news coverage.
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ZDA so predstavljale
79 odstotkov vseh novic.
79 odstotkov vseh novic.
01:22
And when we take out the U.S. and look at the remaining 21 percent,
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In ko vzamemo stran ZDA
in pogledamo preostalih 21 odstotkov,
in pogledamo preostalih 21 odstotkov,
01:27
we see a lot of Iraq -- that's that big green thing there -- and little else.
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vidimo veliko Iraka - to je velika zelena
stvar tam - in malo drugega.
stvar tam - in malo drugega.
01:34
The combined coverage of Russia, China and India, for example, reached just one percent.
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Skupno število novic iz Rusije, Kitajske
in Indije je znašalo le en procent.
in Indije je znašalo le en procent.
01:42
When we analyzed all the news stories and removed just one story,
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Ko smo analizirali vse novice
in umaknili le eno,
in umaknili le eno,
01:48
here's how the world looked.
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je svet izgledal takole.
01:50
What was that story? The death of Anna Nicole Smith.
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Kaj je bila ta zgodba?
Smrt Anne Nicole Smith.
Smrt Anne Nicole Smith.
01:57
This story eclipsed every country except Iraq,
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Zgodba je zasenčila vse države razen Iraka
02:00
and received 10 times the coverage of the IPCC report.
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in o njej se je poročalo 10-krat več
kot o poročilu IPCC.
kot o poročilu IPCC.
02:06
And the cycle continues;
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In cikel se nadaljuje:
kot vemo, je bila Britney
zadnje čase precej v medijih.
zadnje čase precej v medijih.
02:08
as we all know, Britney has loomed pretty large lately.
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02:11
So, why don't we hear more about the world?
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Zakaj torej ne slišimo več o svetu?
02:14
One reason is that news networks have reduced the number of their foreign bureaus by half.
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En razlog je, da so televizijske mreže
razpolovile število tujih dopisništev.
razpolovile število tujih dopisništev.
02:20
Aside from one-person ABC mini-bureaus in Nairobi, New Delhi and Mumbai,
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Razen ABC-jevih mini dopisništev z eno
osebo v Nairobiju, New Delhiju in Mumbaju,
osebo v Nairobiju, New Delhiju in Mumbaju,
02:29
there are no network news bureaus in all of Africa, India or South America
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ni nobenih dopisništev v celi Afriki,
Indiji ali južni Ameriki
Indiji ali južni Ameriki
02:37
-- places that are home to more than two billion people.
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- krajih, ki so dom
dvema milijardama ljudi.
dvema milijardama ljudi.
02:43
The reality is that covering Britney is cheaper.
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Realnost je, da je poročanje
o Britney cenejše.
o Britney cenejše.
02:48
And this lack of global coverage is all the more disturbing
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In to pomanjkanje globalnega poročanja
je še bolj skrb vzbujajoče,
je še bolj skrb vzbujajoče,
02:51
when we see where people go for news.
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ko vidimo, kam gredo ljudje po novice.
02:54
Local TV news looms large,
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Lokalne novice zelo prednjačijo
02:58
and unfortunately only dedicates 12 percent of its coverage to international news.
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in na žalost posvetijo mednarodnim
novicam le 12 odstotkov časa.
novicam le 12 odstotkov časa.
03:03
And what about the web?
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Kaj pa internet?
03:05
The most popular news sites don't do much better.
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Popularne strani z novicami
niso nič boljše.
niso nič boljše.
03:09
Last year, Pew and the Colombia J-School analyzed the 14,000 stories
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Lansko leto sta Pew in Columbia
J-School analizirala 14 000 novic,
J-School analizirala 14 000 novic,
03:14
that appeared on Google News' front page.
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ki so se pojavile
na prvi strani Google Novic.
na prvi strani Google Novic.
03:17
And they, in fact, covered the same 24 news events.
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In v bistvu so pokrivale istih 24 novic.
03:21
Similarly, a study in e-content showed that much of global news from U.S. news creators
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Podobno kaže študija e-vsebin, ki pokaže,
da je večina novic od ponudnikov v ZDA,
da je večina novic od ponudnikov v ZDA,
03:26
is recycled stories from the AP wire services and Reuters,
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recikliranih iz AP agencij in Reutersa,
03:30
and don't put things into a context that people can understand their connection to it.
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in stvari ne postavijo v kontekst, da bi
ljudje lahko razumeli povezavo z njim.
ljudje lahko razumeli povezavo z njim.
03:34
So, if you put it all together, this could help explain why today's college graduates,
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Ko vse to združite, lahko razumete,
zakaj zdajšnji diplomanti,
zakaj zdajšnji diplomanti,
03:39
as well as less educated Americans,
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tako kot manj izobraženi Američani,
03:41
know less about the world than their counterparts did 20 years ago.
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vedo manj o svetu
kot njihovi kolegi pred 20 leti.
kot njihovi kolegi pred 20 leti.
03:44
And if you think it's simply because we are not interested,
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In če mislite, da to preprosto zato,
ker nas ne zanima,
ker nas ne zanima,
se motite.
03:50
you would be wrong.
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03:52
In recent years, Americans who say they closely follow global news most of the time
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V zadnjih letih je delež Američanov,
ki pravijo, da spremljajo svetovne novice,
ki pravijo, da spremljajo svetovne novice,
zrasel na več kot 50 odstotkov.
03:59
grew to over 50 percent.
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04:01
The real question: is this distorted worldview what we want for Americans
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Pravo vprašanje: je ta popačen pogled
na svet tisto, kar si želimo za Američane
na svet tisto, kar si želimo za Američane
04:09
in our increasingly interconnected world?
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v našem vse bolj povezanem svetu?
04:12
I know we can do better.
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Vem, da smo lahko boljši.
04:15
And can we afford not to? Thank you.
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In si lahko privoščimo, da nismo? Hvala.
(aplavz)
ABOUT THE SPEAKER
Alisa Miller - CEO, Public Radio International (PRI)As the CEO of Public Radio International, Alisa Miller works to bring the most significant news stories to millions -- empowering Americans with the knowledge to make choices in an interconnected world.
Why you should listen
Alisa Miller wants to define the future of how people will engage with storytelling and technology. She's CEO of PRI, Public Radio International, and is leading the organization’s transformation from a creator and distributor of news and audio into a multiplatform medium that informs and enables millions of people to act on stories that move them. An advocate for global perspectives in the news, she recently launched the Across Women's Lives Initiative at the Clinton Global Initiative to increase news coverage and engagement around global women’s issues.
BONUS: Watch Alisa Miller's talk "We need more women represented in media" on the TED Archive.
Alisa Miller | Speaker | TED.com