ABOUT THE SPEAKER
Uldus Bakhtiozina - Artist, visionary
TED Fellow Uldus Bakhtiozina creates photo stories and video installations that challenge stereotypes and create diversity, involving all types of people from fashion models to ordinary people. She presents the world with humor and thoughtfulness.

Why you should listen

Uldus Bakhtiozina is an artist and filmmaker who lives and works in Russia. Born in Leningrad, now St. Petersburg, into a Muslim-Christian family, Bakhtiozina studied and worked in London in graphic design and photography before settling on her unique style which mixes folklore, history, fashion and challenging stereotypes. Calling her style "Tatar Baroque," in part because she is half Tatar, Bakhtiozina has a passion for irregularity, and she says that her work documents dreams. Bakhtiozina creates everything inside her analogue photography and films, from outfits to stages, to fulfill the story behind each of her creations. None of her works have been digitally manipulated.

More profile about the speaker
Uldus Bakhtiozina | Speaker | TED.com
TED2014

Uldus Bakhtiozina: Wry photos that turn stereotypes upside down

Uldus Baktjožina (Uldus Bakhtiozina): Uvrnute slike koje okreću stereotipe naglavačke

Filmed:
1,570,416 views

Umetnica Uldus Baktjožina koristi fotografiju da bi ismejala društvene norme u svojoj rodnoj Rusiji. Osvrt na mlade u Rusiji i kratak, zabavan podsetnik da ne treba sebe da shvatamo previše ozbiljno.
- Artist, visionary
TED Fellow Uldus Bakhtiozina creates photo stories and video installations that challenge stereotypes and create diversity, involving all types of people from fashion models to ordinary people. She presents the world with humor and thoughtfulness. Full bio

Double-click the English transcript below to play the video.

00:12
Good afternoonпоподневни.
0
914
1327
Dobar dan.
00:14
My nameиме is UldusUldus.
1
2241
1541
Zovem se Uldus.
00:15
I am a photo-basedna osnovu fotografija artistуметник from RussiaRusija.
2
3782
3973
Bavim se umetničkom fotografijom
i dolazim iz Rusije.
00:19
I startedпочела my way around sixшест yearsгодине agoпре
3
7755
3029
Počela sam pre oko 6 godina
00:22
with ironicIronično self-portraitsauto-portrete
4
10784
3026
sa ironičnim autoportretima
00:25
to layЛези openотворен so manyмноги stereotypesстереотипи
5
13810
2970
da bih iznela na videlo brojne stereotipe
00:28
about nationalitiesнационалности, genderspola,
6
16780
3442
o nacionalnostima, polovima
i društvenim pitanjima -
00:32
and socialсоцијално issuesпитања
7
20222
1440
[Iz Rusije sam. Prodajem drogu,
oružje, dečiju pornografiju!]
00:33
["I am Russianruski. I sellпродати drugsдроге, gunsоружје, pornoporno with kidsклинци!"]
["VodkaVotka = waterвода. I love vodkaVotka!"] (LaughterSmeh) —
8
21662
3003
[Vodka = voda. Volim vodku!]
00:36
usingКористећи photographyфотографије as my toolоруђе to sendпошаљи a messageпорука.
["MarryUdati za me, I need a visaviza."]
9
24665
4568
- koristeći fotografiju kao
način da prenesem poruku.
[Oženi me, treba mi viza.]
00:41
TodayDanas, I am still performingизвођење in frontфронт of the cameraКамера
10
29233
3082
Danas i dalje poziram ispred aparata
00:44
and tryingпокушавајући to be braveхрабри like WonderPitam se WomanŽena.
11
32315
3847
pokušavajući da budem
hrabra kao "Čudesna žena".
00:48
I focusфокусирати on balancingbalansiranje meaningfulсмислено messageпорука,
12
36162
3678
Cilj mi je da uspostavim ravnotežu
između značajne poruke,
00:51
aestheticестетски, beautyлепота, compositionкомпозиција,
some ironyиронија, and artifactsartefakti.
13
39840
6020
estetike, lepote, kompozicije,
malo ironije i artefakata.
00:57
TodayDanas, I'm going to tell you about my projectпројекат,
14
45870
3442
Danas ću vam pričati o mom projektu
01:01
whichкоја is namedназван DesperateOčajna RomanticsRomantici.
15
49312
2959
koji se zove "Očajni romantici".
01:04
They're my artifactsartefakti, or paintingsслике
16
52271
1718
To su moji artefakti,
01:05
from pre-Raphaelitesprerafaeliti Rasti BrotherhoodBratstvo EnglandEngleska
17
53989
4828
ili slike iz Engleske sredinom 19. veka,
u doba prerafaelitskog bratstva.
01:10
mid-мид-19thтх centuryвек.
18
58817
2109
Uzimala sam slike
01:12
I tookузела the paintingсликарство
19
60926
2014
i davala im novo, savremeno značenje
01:14
and giftednadarena newново, contemporaryсавремени meaningзначење
20
62940
3242
01:18
talkingпричају about issuesпитања whichкоја are surroundingкоји окружује me
21
66182
3855
komentarišući probleme
koji me okružuju u Rusiji
01:22
in RussiaRusija,
22
70037
1340
01:23
capturingхватање people who are non-modelsnon-modeli
23
71377
3321
i fotografišući ljude koji nisu modeli
ali imaju zanimljivu priču.
01:26
but have an interestingзанимљиво storyприча.
24
74698
3082
Ovaj dečak je profesionalni plesač
01:29
This boyдечко is a professionalпрофесионално dancerплесач,
25
77780
2149
01:31
only 12 yearsгодине oldстари,
26
79929
1583
sa samo 12 godina,
ali u srednjoj školi
krije svoje časove plesa
01:33
but at secondaryсекундарно schoolшкола, he hidesskriva his dancingплес classespredavanja
27
81512
3928
i nosi masku brutalnosti
01:37
and is wearingноси the maskмаска of brutalitybrutalnost,
28
85440
2381
01:39
tryingпокушавајући to be unitedуједињени with the restодмор of his classmatesдругови
29
87821
4324
pokušavajući da se uklopi
sa ostalima iz svog odeljenja
baš kao "Stormtruper"
koji nema sopstvenu ličnost.
01:44
like a stormолуја trooperTruper has no personalityличност.
30
92145
2732
01:46
But this boyдечко has goalsциљеве and dreamsснове
31
94877
2700
Ali ovaj dečak ima snove i ciljeve
01:49
but hidesskriva it to be sociallyдруштвено acceptedприхваћено,
32
97577
2993
koje krije da bi bio društveno prihvaćen,
jer nije lako biti drugačiji,
01:52
because beingбиће differentразличит isn't easyлако,
33
100570
2648
posebno u Rusiji.
01:55
especiallyпосебно in RussiaRusija.
34
103218
2297
Tumačenje sledećeg
portreta je metaforično.
01:57
NextSledeći portraitпортрет interpretationinterpretacija is metaphoricmetaforiиki.
35
105515
3746
02:01
And this is NikitaNikita,
36
109261
2115
Ovo je Nikita, radnik obezbeđenja
02:03
a securityсигурност guardстражар from one of the barsбарови
37
111376
3364
u jednom od barova u Sankt Peterburgu.
02:06
in StSt. PetersburgPetersburg.
38
114740
1867
02:08
He likesсвиђа to say, "You wouldn'tне би like me when I'm angryљут,"
39
116607
3600
On voli da kaže:
"Neću vam se dopasti kada sam ljut."
02:12
quotingцитирање HulkHulk from the movieфилм,
40
120207
1991
citirajući filmskog junaka Halka,
02:14
but I've never seenвиђено him angryљут.
41
122198
2244
ali ga ja nikada nisam videla ljutog.
On krije svoju osećajnost
i romantičnu dušu
02:16
He hidesskriva his sensitivitiesosetljivosti and romanticромантичан sideстрана,
42
124442
3505
02:19
because in RussiaRusija, amongмеђу guys,
43
127947
1991
zato što među muškarcima u Rusiji
02:21
that's not coolхладан to be romanticромантичан,
44
129938
1834
nije kul biti romantičan,
02:23
but it's coolхладан to be surroundedокружен with womenЖене
45
131772
2748
ali je kul biti okružen ženama
02:26
and look like an aggressiveагресиван hulkHulk.
46
134520
2303
i izgledati kao nasilni Halk.
(Smeh)
02:28
(LaughterSmeh)
47
136823
2277
Ponekad, u mom projektu,
02:31
SometimesPonekad, in my projectпројекат,
48
139100
2380
uzmem sliku, dam joj novo značenje
02:33
I would take the paintingсликарство
49
141480
1870
02:35
and give it newново meaningзначење
50
143350
2855
i novi izazov s tim u vezi.
02:38
and newново temptationiskušenje about it.
51
146205
2835
Ponekad poredim crte lica
02:41
SometimesPonekad, I would compareупоредити facialtretman lica featuresКарактеристике
52
149040
3532
02:44
and playingиграње with wordsречи:
53
152572
2286
i igre rečima:
02:46
ironyиронија, IronGvozdeni Man, ironingpeglanje man.
54
154858
4374
ironija, "Iron Man" (Gvozdeni čovek),
"ironing man" (muškarac koji pegla).
02:51
(LaughterSmeh)
55
159232
3295
(Smeh)
Kroz artefakte činim
02:54
ThroughKroz the artifactsartefakti,
56
162527
1493
02:56
I bringдовести socialсоцијално issuesпитања
57
164020
2080
da društveni problemi
koji me okružuju u Rusiji
02:58
whichкоја surroundокрузити me in RussiaRusija into the conversationразговор.
58
166100
3706
postanu tema razgovora.
03:01
InterestingZanimljivo factчињеница about marriageбрак in RussiaRusija,
59
169806
3003
Zanimljiva činjenica o braku u Rusiji je
03:04
that mostнајвише of the 18, 19-year-old-година стар girlsдевојке
60
172809
3476
da je većina devojaka od 18-19 godina
03:08
are alreadyвећ readyспреман, and dreamсан to get marriedожењен.
61
176285
3240
već spremna za brak i mašta o udaji.
Od detinjstva nas uče
03:11
We're taughtнаучио from childhoodдетињство,
62
179525
1575
03:13
successfulуспјешно marriageбрак meansзначи successfulуспјешно life,
63
181100
3285
da uspešan brak znači uspešan život
03:16
so mostнајвише of the girlsдевојке kindкинд of fightборба
64
184385
2564
pa se većina devojaka na neki način bori
03:18
to get a good husbandмуж.
65
186949
2585
da nađe dobrog muža.
03:21
And what about me?
66
189534
2253
A šta je sa mnom?
Imam 27 godina.
03:23
I'm 27 yearsгодине oldстари.
67
191787
2035
Po ruskim shvatanjima, ja sam usedelica
03:25
For Russianruski societyдруштво, I'm an oldстари maidsobarica
68
193822
2881
bez nade da se ikada udam.
03:28
and hopelessбезнадежна to ever get marriedожењен.
69
196703
2823
Zato me vidite sa maskom meksičkog borca
03:31
That's why you see me in a MexicanMeksički fighterborac maskмаска,
70
199526
3296
u venčanici, svu očajnu u mojoj bašti.
03:34
in the weddingvencanje dressхаљина, all desperateочајнички in my gardenврт.
71
202822
4387
Ali upamtite, ironija je ključ,
03:39
But rememberзапамтити, ironyиронија is the keyкључ,
72
207209
2721
03:41
and this is actuallyзаправо to motivateмотивирати girlsдевојке
73
209930
2353
a ovo treba zapravo da motiviše devojke
03:44
to fightборба for goalsциљеве, for dreamsснове,
74
212283
2902
da se bore za svoje ciljeve i snove
i promene stereotipe.
03:47
and changeпромена stereotypesстереотипи.
75
215185
3296
Budite hrabri. Budite ironični, pomaže.
03:50
Be braveхрабри. Be ironicIronično — it helpsпомаже.
76
218481
3342
Budite zabavni i stvorite malo magije.
03:53
Be funnyсмешно and createстворити some magicмагија.
77
221823
4139
(Aplauz)
03:57
(ApplauseAplauz)
78
225962
4000
Translated by Jelena Relic
Reviewed by Mile Živković

▲Back to top

ABOUT THE SPEAKER
Uldus Bakhtiozina - Artist, visionary
TED Fellow Uldus Bakhtiozina creates photo stories and video installations that challenge stereotypes and create diversity, involving all types of people from fashion models to ordinary people. She presents the world with humor and thoughtfulness.

Why you should listen

Uldus Bakhtiozina is an artist and filmmaker who lives and works in Russia. Born in Leningrad, now St. Petersburg, into a Muslim-Christian family, Bakhtiozina studied and worked in London in graphic design and photography before settling on her unique style which mixes folklore, history, fashion and challenging stereotypes. Calling her style "Tatar Baroque," in part because she is half Tatar, Bakhtiozina has a passion for irregularity, and she says that her work documents dreams. Bakhtiozina creates everything inside her analogue photography and films, from outfits to stages, to fulfill the story behind each of her creations. None of her works have been digitally manipulated.

More profile about the speaker
Uldus Bakhtiozina | Speaker | TED.com

Data provided by TED.

This site was created in May 2015 and the last update was on January 12, 2020. It will no longer be updated.

We are currently creating a new site called "eng.lish.video" and would be grateful if you could access it.

If you have any questions or suggestions, please feel free to write comments in your language on the contact form.

Privacy Policy

Developer's Blog

Buy Me A Coffee