EG 2008
David Pogue: Cool tricks your phone can do
Dejvid Pog (David Pogue): Kul trikovi za vaš telefon
Filmed:
Readability: 3.3
900,538 views
U ovom zanimljivom govoru sa EG'08 konferencije, pisac tehnološke kolumne Njujork Tajmsa, Dejvid Pog, sumira neke korisne alate i servise telefona koji mogu da poboljšaju produktivnost i smanje vaše troškove (a i krvni pritisak).
David Pogue - Technology columnist
David Pogue is the personal technology columnist for the New York Times and a tech correspondent for CBS News. He's also one of the world's bestselling how-to authors, with titles in the For Dummies series and his own line of "Missing Manual" books. Full bio
David Pogue is the personal technology columnist for the New York Times and a tech correspondent for CBS News. He's also one of the world's bestselling how-to authors, with titles in the For Dummies series and his own line of "Missing Manual" books. Full bio
Double-click the English transcript below to play the video.
00:16
I'm the weekly tech critic for the New York Times.
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Ja pišem tehnološke kritike
za Njujork Tajms.
za Njujork Tajms.
00:18
I review gadgets and stuff.
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Ocenjujem uređaje i slično.
00:20
And mostly what good dads should be doing this time of year
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I uglavnom ono što dobre tate
treba da rade u ovo vreme
treba da rade u ovo vreme
00:24
is nestling with their kids and decorating the Christmas tree.
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je da budu sa svojom decom
i ukrašavaju jelku.
i ukrašavaju jelku.
00:27
What I'm mostly doing this year
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Ono što ja uglavnom radim ove godine
00:29
is going on cable TV and answering the same question:
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je da gostujem na kablovskoj
i odgovaram na isto pitanje:
i odgovaram na isto pitanje:
00:32
"What are the tech trends for next year?"
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„Koji su to tehnološki trendovi
za narednu godinu?“
za narednu godinu?“
00:35
And I'm like, "Didn't we just go through this last year?"
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Ja ću na to: „Zar nismo pričali
o tome i prošle godine?“
o tome i prošle godine?“
Ali izabraću ono što me najviše zanima,
00:38
But I'm going to pick the one that interests me most, and that is the
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a to je potpisan bračni ugovor
između mobilnih telefona i interneta.
između mobilnih telefona i interneta.
00:41
completed marriage of the cell phone and the Internet.
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00:44
You know, I found that volcano on Google Images,
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Ovaj vulkan sam pronašao na Gugl slikama,
00:48
not realizing how much it makes me look like the cover of Dianetics.
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ne shvatajući kako zbog toga izgledam
kao naslovnica Dijanetike.
kao naslovnica Dijanetike.
00:51
(Laughter)
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(Smeh)
00:54
Anyway, this all started a few years ago,
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Nego, sve ovo je počelo pre par godina,
00:56
when they started carrying your voice over the Internet rather than over a phone line,
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kada je glas počeo da se prenosi
preko interneta umesto preko telefona,
preko interneta umesto preko telefona,
01:01
and we've come a long way since that.
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i od tada se dosta toga promenilo.
01:03
But that was interesting in itself. This is companies like Vonage.
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Samo po sebi je bilo zanimljivo.
To su kompanije poput Vonidža.
To su kompanije poput Vonidža.
01:06
Basically you take an ordinary telephone, you plug it into this little box
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Uzmete običan telefon,
priključite na kutijicu koju vam daju
priključite na kutijicu koju vam daju
01:08
that they give you and the box plugs into your cable modem.
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i onda se kutija uključi u modem.
01:11
Now, it works just like a regular phone.
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Onda radi kao običan telefon.
01:13
So you can pick up the phone, you hear a dial tone,
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Podignete slušalicu,
čujete ton za biranje,
čujete ton za biranje,
01:15
but its just a fake-out. It's a WAV file of a dial tone,
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ali to je samo fora.
To je WAV fajl tona za biranje,
01:20
just to reassure you that the world hasn't ended.
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čisto da vas ubedi da nije smak sveta.
01:23
It could be anything. It could be salsa music
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Moglo bi da bude bilo šta. Salsa muzika,
ili komedijašenje - nebitno.
ili komedijašenje - nebitno.
01:25
or a comedy routine -- it doesn't matter.
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01:28
The little box has your phone number.
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U kutijici je vaš broj telefona.
01:30
So that's really cool -- you can take it to London or Siberia,
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Tako da je stvarno kul -
možete je poneti u London ili Sibir,
možete je poneti u London ili Sibir,
01:33
and your next door neighbor can dial your home number and your phone will ring,
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i vaš komšija može okrenuti vaš kućni broj
i telefon će vam zazvoniti,
i telefon će vam zazvoniti,
01:37
because it's got everything in the box.
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jer se sve nalazi u kutiji.
01:39
They've got every feature known to man in there,
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Tu postoji svaka opcija poznata čoveku,
01:41
because adding a new feature is just software.
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jer je dodavanje nove opcije
samo pitanje softvera.
samo pitanje softvera.
01:44
And as a result of Voice Over IP --
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Kao rezultat Voice Over IP-a -
01:47
I hate that term -- Voice Over Internet --
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mrzim taj pojam - glas preko interneta -
01:49
land-line home-phone service has gone down 30 percent in the last three years.
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usluge fiksne telefonije su opale 30 posto
u poslednje tri godine.
u poslednje tri godine.
01:54
I mean, no self-respecting college kid has home phone service anymore.
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Mislim, nijedan student koji drži do sebe
nema više fiksni telefon.
nema više fiksni telefon.
Verovatno će studenti ovo sve više imati.
01:59
This is what college kids are more likely to have. It's the most popular
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Najpopularniji VOIP
svetski servis je Skajp.
svetski servis je Skajp.
02:01
VOIP service in the world: It's Skype.
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02:03
It's a free program you download for your Mac or PC,
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Besplatan je program
koji skinete na mek ili pi-si
koji skinete na mek ili pi-si
02:05
and you make free phone calls anywhere in the world
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i telefonirate besplatno svuda u svetu.
02:08
The downside is that you have to wear a headset like a nerd.
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Minus je što morate
da imate slušalice kao štreber.
da imate slušalice kao štreber.
02:11
It's not your phone -- it's your computer.
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To nije vaš telefon, već vaš računar.
02:15
But nonetheless, if you're a college kid and you have no money,
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No, ako ste student i nemate novca,
02:17
believe me, this is better than trying to use your cell phone.
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verujte mi, ovo je bolje od mobilnog.
02:20
It's really cute seeing middle-aged people
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Stvarno je slatko videti
sredovečne ljude poput mene
sredovečne ljude poput mene
02:23
like me, try out Skype for the first time,
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kad probaju Skajp po prvi put,
02:25
which is usually when their kid goes away for a semester abroad.
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što je obično kad im dete
ode na studije u inostranstvo.
ode na studije u inostranstvo.
02:28
They don't want to pay the international fees,
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Ne žele da plaćaju međunarodne pozive,
02:30
so they're like, "Timmy! Is that you?"
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tako da je to u fazonu:
„Timi! Jesi to ti?“
„Timi! Jesi to ti?“
02:34
(Laughter)
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(Smeh)
02:35
It's really cute.
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Stvarno je slatko.
02:38
But I -- at least it was when I did it --
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Bar sam ja to tako radio.
02:40
(Laughter)
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(Smeh)
Mislim da će VOIP postati zanimljiv
02:41
I think where VOIP is really going to get interesting
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02:43
is when they start putting it on cell phones.
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kada počnu da ga stavljaju na mobilni.
02:45
Imagine if you had an ordinary cell phone,
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Zamislite da imate običan mobilni,
02:47
and any time you were in a wireless hotspot --
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i uvek kad ste na mestu
gde postoji bežični internet -
gde postoji bežični internet -
02:49
free calls anywhere in the world,
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besplatni pozivi svuda u svetu,
02:52
never pay the cellular company a nickel.
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a nikad ne plaćate
mobilnom operateru ni dinara.
mobilnom operateru ni dinara.
02:55
It'd be really, really cool -- and yet,
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To bi bilo stvarno kul - a opet,
02:57
even though the technology for this has been available
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čak iako je tehnologija za ovo
dostupna već pet godina,
dostupna već pet godina,
02:59
for five years, incredibly,
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neverovatno je da je broj
standardnih mobilnih telefona
standardnih mobilnih telefona
03:02
the number of standard cell phones
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03:04
offered by US carriers with free VOIP
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koje nude američki operateri
uz besplatan VOIP nula!
uz besplatan VOIP nula!
03:07
is zero!
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03:10
I can't figure out why!
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Ne shvatam zašto!
03:12
(Laughter)
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(Smeh)
03:14
Actually, I need to update that. There's one now.
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Zapravo, treba da ažuriram to.
Pojavio se jedan razlog.
Pojavio se jedan razlog.
03:17
And it's so interesting that I thought I would tell you about it.
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Tako je zanimljiv da mislim
da bi trebalo da podelim sa vama.
da bi trebalo da podelim sa vama.
03:20
It comes from T-Mobile.
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Dolazi iz T-Mobila.
03:22
And I am not paid by T-Mobile.
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I mene ne plaća T-Mobil.
03:24
I'm not plugging T-Mobile.
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Nisam priključen na T-Mobil.
03:26
The New York Times has very rigid policies about that.
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Njujork Tajms ima stroga pravila o tome.
03:29
Ever since that Jayson Blair jerk ruined it for all of us.
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Od kada je onaj kreten
Džejson Bler zabrljao.
Džejson Bler zabrljao.
03:32
(Laughter)
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(Smeh)
Razlog zašto niste čuli za ovaj program
03:34
Basically, the reason you haven't heard about this program
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03:36
is because it was introduced last year
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je zato što je počeo
prošle godine 29. juna.
prošle godine 29. juna.
03:38
on June 29.
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03:40
Does anyone remember what else happened on June 29 last year?
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Da li se iko seća šta se još dogodilo
29. juna prošle godine?
29. juna prošle godine?
03:44
It was the iPhone. The iPhone came out that day.
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Ajfon. Ajfon je izašao tad.
03:46
I'm like, can you imagine being the
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Možete li zamisliti
da ste ona PR dama za T-Mobil? Znate?
da ste ona PR dama za T-Mobil? Znate?
03:48
T-Mobile PR lady? You know?
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03:51
"Hi, we have an announcement to -- WAH!!!"
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„Zdravo, imamo jedno obaveštenje - aaa!!!“
03:54
(Laughter)
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(Smeh)
04:02
But it's actually really, really cool. You have a choice of phones,
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To je zapravo skroz kul.
Imate veliki izbor telefona,
i ne pričam o pametnim telefonima -
i ne pričam o pametnim telefonima -
04:04
and we're not talking smartphones --
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04:06
ordinary phones, including a Blackberry, that have Wi-Fi.
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običnih, kao Blekberi, koji imaju vaj-faj.
04:09
The deal is, any time you're in a Wi-Fi hotspot,
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Stvar je u tome da svaki put
kad imate vaj-faj,
kad imate vaj-faj,
04:12
all your calls are free.
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svi pozivi su vam besplatni.
04:14
And when you're out of the hotspot, you're on the regular cellular network.
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A kada nemate vaj-faj, priključeni ste
na običnu mobilnu mrežu.
na običnu mobilnu mrežu.
04:17
You're thinking, "Well, how often am I in a hotspot?"
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Razmišljate: „Koliko često imam vaj-faj?“
04:19
The answer is, "All the time!"
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Odgovor je: „Uvek!“
04:21
Because they give you
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Zato što dobijate
04:23
a regular wireless router that works with the phone,
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standardni bežični ruter
koji radi uz telefon,
koji radi uz telefon,
04:25
for your house.
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za vašu kuću,
04:27
Which is really ingenious, because we all know that
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što je stvarno pametno, zato što svi znamo
da je T-Mobil najgori operater.
da je T-Mobil najgori operater.
04:29
T-Mobile is the most pathetic carrier.
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04:31
They have coverage like the size of my thumbnail.
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Pokrivaju oblast veličine nokta.
04:34
(Laughter)
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(Smeh)
04:36
But it's a hundred million dollars to put up one of those towers. Right?
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Ali treba uložiti stotine miliona dolara
u jedan toranj. Zar ne?
u jedan toranj. Zar ne?
04:39
They don't have that kind of money. Instead they give each of us
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Oni taj novac nemaju. Umesto toga,
svakome od nas daju kutiju od 7,95 dolara.
svakome od nas daju kutiju od 7,95 dolara.
04:42
a seven-dollar-and-95-cent box. They're like a stealth tower installation program.
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Oni su kao instalacioni program
nevidljivog tornja.
nevidljivog tornja.
04:47
We're putting it in our homes for them!
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Stavljamo ga u svoje domove zbog njih.
04:51
Anyway, they have Wi-Fi phones in Europe.
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Bilo kako bilo, u Evropi
imaju vaj-faj telefone.
imaju vaj-faj telefone.
04:54
But the thing that T-Mobile did that nobody's done before
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Ali ono što je T-Mobil prvi uradio jeste
04:56
is, when you're on a call an you move from Wi-Fi into cellular range,
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da kada ste na vezi
i pređete iz vaj-faj mreže na običnu,
i pređete iz vaj-faj mreže na običnu,
05:00
the call is handed off in mid-syllable,
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poziv se prebacuje u pola reči, glatko.
05:03
seamlessly. I'll show you the advanced technologies
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Pokazaću vam naprednu tehnologiju
05:07
we use at the New York Times to test this gear.
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koju koristimo u Njujork Tajmsu
da bismo testirali ovu opremu.
da bismo testirali ovu opremu.
05:10
This is me with a camcorder on a phone
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Ovo sam ja sa kamerom na telefonu
05:12
going like this.
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i idem ovako.
(Smeh)
05:14
(Laughter)
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Dok izlazim iz kuće iz vaj-faj mreže
05:15
As I walk out of the house from my Wi-Fi hotspot
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05:17
into the cellular network on a call with my wife --
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u običnu mrežu i pričam sa suprugom -
05:20
look at the upper left. That's the Wi-Fi signal.
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pogledajte u gornji levi ugao.
To je vaj-faj signal.
To je vaj-faj signal.
(Video): Dženifer Pog: Halo?
05:23
(Video): Jennifer Pogue: Hello?
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05:24
David Pogue: Hi babes, it's me.
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Dejvid Pog: Zdravo, ljubavi, ja sam.
05:26
JP: Oh, hi darling, how are you?
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DžP: O, zdravo, dušo, kako si?
DP: Sad si na vaj-faj-u. Kako se čujem?
05:29
DP: You're on Wi-Fi. How does it sound?
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05:31
JP: Oh, it sounds pretty good.
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DžP: A, pa čuješ se prilično dobro.
DP: Sada izlazim iz kuće.
Idem u šetnju. Je li to u redu?
Idem u šetnju. Je li to u redu?
05:33
Now, I'm leaving the house. DP: I'm going for a walk -- do you mind?
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05:36
JP: No not at all. I'm having a great day with the kids.
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DžP: Naravno. Meni je super
danas sa decom.
danas sa decom.
05:39
DP: What are you guys doing?
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DP: Šta radite?
05:41
Right there!
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Evo tu!
05:43
It just changed to the cellular tower in mid-call.
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Upravo se prebacilo
na običnu mrežu usred razgovora.
na običnu mrežu usred razgovora.
05:46
I don't know why my wife says I never listen to her. I don't get that.
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Ne znam zašto moja supruga kaže
da je nikad ne slušam. Ne razumem.
da je nikad ne slušam. Ne razumem.
05:49
(Laughter)
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(Smeh)
05:53
The bottom line is that the boundaries,
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Suština je da granice, zbog interneta
i mobilnih telefona, nestaju.
i mobilnih telefona, nestaju.
05:55
because of the Internet plus cell phone, are melting.
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05:57
The cool thing about the T-Mobile phones
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Dobra stvar kod telefona T-Mobila
05:59
is that although switching technologies is very advanced,
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je da iako je tehnologija prebacivanja
dosta napredovala,
dosta napredovala,
06:02
the billing technology has not caught up.
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tehnologija naplate je ne sustiže.
Hoću da kažem da možete započeti poziv
06:06
So what I mean is that you can start a call
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06:08
in your house in the Wi-Fi hotspot,
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u kući gde postoji vaj-faj,
06:11
you can get in your car and talk until the battery's dead --
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ući u auto i pričati
dok se baterija ne isprazni -
dok se baterija ne isprazni -
06:14
which would be like 10 minutes --
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što je oko 10 minuta -
06:17
(Laughter)
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(Smeh)
06:18
And the call will continue to be free.
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I poziv će i dalje biti besplatan.
06:20
Because they don't, they haven't --
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Zato što nisu, nemaju -
pa, ne, čekajte! Ne tako brzo!
06:22
well, no, wait! Not so fast.
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Ovo takođe funkcioniše i obrnuto.
06:24
It also works the other way.
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Ako započnete poziv
u običnoj mreži i dođete kući,
u običnoj mreži i dođete kući,
06:26
So if you start a call on your cellular network
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06:28
and you come home, you keep being billed.
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nastavlja se plaćanje.
06:30
Which is why most people with this service
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Zbog ovoga dosta ljudi
koji koriste ovu uslugu
koji koriste ovu uslugu
06:32
get into the habit of saying,
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imaju naviku da kažu:
06:34
"Hey, I just got home. Can I call you right back?"
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„E, samo što sam ušao u kuću.
Zovem te odmah.“
Zovem te odmah.“
06:36
Now you get it.
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Sad shvatate.
06:38
It's also true that if you use one of these phones overseas,
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Takođe, ako koristite neki
od ovih telefona u inostranstvu,
od ovih telefona u inostranstvu,
06:41
it doesn't know what Internet hotspot you're in.
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on ne zna koju mrežu koristite.
06:44
On the Internet nobody knows you're a dog,
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Na internetu niko ne zna
da ste pas, zar ne?
da ste pas, zar ne?
06:46
right? Nobody knows you're in Pakistan.
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Niko ne zna da ste u Pakistanu.
Možete neograničeno besplatno zvati
kući u SAD-u sa ovim telefonima.
kući u SAD-u sa ovim telefonima.
06:49
You can make free unlimited calls
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06:51
home to the US with these phones. So, very, very interesting.
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Vrlo, vrlo zanimljivo.
06:54
This is another favorite of mine.
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Ovo je moj drugi favorit.
06:56
Does anyone here have a working cell phone
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Da li iko ovde ima ispravan telefon
koji je uključen, sa dometom,
koji je uključen, sa dometom,
06:59
that's on, with coverage, who can make a call right now without a lot of fussing?
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ko može odmah da pozove bez problema?
07:03
OK. Would you call me please right now? [Phone number given.]
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Okej. Molim Vas, pozovite me sada.
[Daje broj telefona.]
[Daje broj telefona.]
07:10
And don't you all call me at three a.m. asking me to fix your printer.
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Nemojte me zvati u tri noću
da vam popravim štampač.
da vam popravim štampač.
07:13
(Laughter)
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(Smeh)
07:14
I have two cell phones, so this going to be very odd, if it works.
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Imam dva mobilna, pa će ovo biti
vrlo čudno, ako upali.
vrlo čudno, ako upali.
07:17
I should know not to do technology demos
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Trebalo bi da znam da se ove probe
ne rade pred publikom. Apsurdno je.
ne rade pred publikom. Apsurdno je.
07:19
in front of an audience. It's just, like, absurd.
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07:25
This one is going off. And -- oh, I have the ringer off. Tsh! Great.
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Ovaj zvoni. I - o,
ton mi je isključen. Pih! Sjajno.
ton mi je isključen. Pih! Sjajno.
I ovaj takođe zvoni.
Oba zvone u isto vreme.
Oba zvone u isto vreme.
07:31
Anyway, this one is also going off. So they're both ringing at the same time.
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07:34
Excuse me one second.
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Izvinite me na trenutak.
07:36
Hello?
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Halo?
07:38
Oh. Where are you calling from?
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O, odakle zovete?
07:40
No, no just kidding. There he is. Thank you very much for doing that.
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Ne, ne, mala šala. Evo ga.
Hvala vam mnogo.
Hvala vam mnogo.
07:42
I didn't even know it was you -- I was looking at this guy.
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Čak nisam ni znao da ste to vi -
gledao sam u ovog momka.
gledao sam u ovog momka.
07:45
Oh great! Yeah. Yeah you can all stop calling now!
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O, sjajno. Da. Da, sad možete
prestati da zovete!
prestati da zovete!
07:48
(Laughter)
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(Smeh)
07:51
All right! We've made the point.
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U redu! Shvatili smo.
U redu. Ton isključen.
Svi sad žele da pozovu.
Svi sad žele da pozovu.
07:55
All right. Ringer off. Everyone wants in on the action.
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07:59
(Laughter)
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(Smeh)
08:00
So this is Grand Central at work -- it's a --
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Ovo je kao Velika centrala na delu -
08:03
oh, for gods sake!
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o, za ime božje!
(Smeh)
08:05
(Laughter)
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08:07
I have your numbers now!
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Sad imam vaše brojeve!
08:09
(Laughter)
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(Smeh)
Platićete mi.
08:11
You will pay.
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08:13
Grand Central is this really brilliant idea
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Velika centrala je fantastična ideja
08:15
where they give you a new phone number,
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gde vam daju novi broj telefona
08:18
and then at that point one phone number rings all your phones at once.
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i onda u tom trenutku sa jednog broja
zovete sve svoje brojeve odjednom.
zovete sve svoje brojeve odjednom.
08:22
Your home phone, your work phone, your cell phone, your yacht phone
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Kućni broj, broj na poslu,
mobilni, broj na jahti -
mobilni, broj na jahti -
08:25
(this is the EG crowd).
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ovo su ljudi na EG konferenciji.
08:27
(Laughter)
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(Smeh)
08:29
The beauty of that is you never miss a call.
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Lepo je što nikad nemate propušten poziv.
08:31
I know a lot of you are like,
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Znam da sad svi mislite:
08:33
"Ooh, I don't want to be reached at any hour."
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„Ej, ali ne želim da sam stalno dostupan.“
08:35
But the beauty is it's all going through the internet,
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Lepo je što sve to ide preko interneta,
08:37
so you get all of these really cool features --
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pa dobijete sve ove kul opcije -
08:39
like you can say, I want these people to be able to call me only during these hours.
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možete da kažete da želite da ovi ljudi
mogu da vas zovu samo u ovo vreme.
mogu da vas zovu samo u ovo vreme.
08:43
And I want these people to hear this greeting,
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Želim da ovi ljudi čuju ovaj pozdrav:
08:46
"Hi boss, I'm out making us both some money. Leave a message."
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„Zdravo, šefe. Zarađujem nam novac.
Ostavite poruku.“
Ostavite poruku.“
08:49
And then your wife calls, and, "Hi honey, leave me a message."
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Onda vas pozove žena i:
„Zdravo, dušo, ostavi mi poruku.“
„Zdravo, dušo, ostavi mi poruku.“
08:52
Very, very customizable.
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Vrlo, vrlo prilagodljivo.
08:55
Google bought it, and they've been working on it for a year.
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Gugl je to kupio
i rade na tome godinu dana.
i rade na tome godinu dana.
Trebalo bi uskoro da izađu
u javnost sa tim.
u javnost sa tim.
08:59
They're supposed to come out with it very shortly in a public method.
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09:02
By the way, this is something that really bothers me.
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Usput, ovo je nešto što mi ide na živce.
09:05
I don't know if you realize this. When you call 411 on your cell phone,
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Ne znam da li znate ovo.
Kada okrenete broj za informacije
sa mobilnog, naplate vam dva dolara.
sa mobilnog, naplate vam dva dolara.
09:09
they charge you two bucks.
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Da li ste znali to? To je nečuveno.
09:11
Did you know that? It's an outrage.
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09:13
I actually got a photograph of the Verizon employee right there.
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Zapravo sam uslikao
radnika Verajzona baš tamo.
radnika Verajzona baš tamo.
09:16
I'm going to tell you how to avoid that now.
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Sada ću vam reći kako da to izbegnete.
09:18
What you're going to use is Google Cellular.
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Ono što ćete koristiti je Google Cellular.
09:20
It's totally free -- there's not even ads.
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Potpuno je besplatan -
nema čak ni reklama.
nema čak ni reklama.
Ako znate da šaljete SMS,
dobijate informaciju besplatno.
dobijate informaciju besplatno.
09:23
If you know how to send a text message, you can get the same information for free.
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09:25
I'm about to change your life. So here's me doing it.
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Promeniću vam život. Evo kako ja to radim.
09:28
You send a text message to the word "Google,"
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Pošaljete SMS na reč „Google“,
09:31
which turns out to be 46645.
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što je u stvari 46645.
09:33
Leave off the last "e" for savings.
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Izostavite poslednje „e“ za ušteđevinu.
09:36
Anyway, so lets say you need a drugstore near Chicago.
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Recimo da vam treba apoteka blizu Čikaga.
09:38
You type "pharmacy Chicago," or the zip code.
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Kucate „apoteka Čikago“
ili poštanski broj.
ili poštanski broj.
09:40
You hit send, and in five seconds,
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Pritisnete „pošalji“,
i u roku od pet sekundi,
i u roku od pet sekundi,
09:44
they will send you back the two closest drugstores,
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poslaće vam dve najbliže apoteke,
09:48
complete with name address and phone number.
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zajedno sa nazivom ulice
i brojem telefona.
i brojem telefona.
09:50
Here it comes.
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Evo stiže.
09:52
And it's already written down -- so, like, if you're driving,
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I već je napisano -
tako da, ako kad vozite,
tako da, ako kad vozite,
09:54
you don't have to do one of these things, "Uh huh, uh huh, uh huh."
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ne morate da radite ono: „Aha, aha, aha.“
09:57
It works with weather, too.
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To isto možete i sa vremenom.
09:59
You can say "Weather," and the name of the city you're going to travel to.
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Napišete „vreme“
i naziv grada u koji idete
i naziv grada u koji idete
10:01
And then in five seconds, they send you back
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i za pet sekundi vam šalju
kompletnu vremensku prognozu za taj grad.
10:04
the complete weather forecast for that town.
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10:07
Shortly I'll tell you why I was in Milan.
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Ukratko ću vam reći
zašto sam bio u Milanu.
zašto sam bio u Milanu.
10:10
Here we go. And those are just the beginning.
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Evo. I to je samo početak.
Tu su raznorazne stvari
koje možete napisati Guglu i oni će -
koje možete napisati Guglu i oni će -
10:12
These are all the different things that you can text to Google and they will --
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10:15
yeah! You're all trying to write this down.
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Da! Sad svi pokušavate to da zapišete.
10:17
That's cute. I do have an email address. You can just ask me.
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To je slatko. Imam imejl.
Prosto me možete pitati.
Prosto me možete pitati.
To je apsolutno fantastično.
10:22
It's absolutely phenomenal. The only downside
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Jedina mana je što morate da znate
da pošaljete SMS.
da pošaljete SMS.
10:24
is that it requires you to know how to text --
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10:26
send a text message. Nobody over 40 knows how to do that.
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Niko preko 40 godina to ne zna.
10:29
So I'm going to teach you something even better.
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Naučiću vas čak još nečemu boljem.
10:31
This is called Google Info.
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Ovo se zove Gugl info.
10:33
They've just launched this voice-activated version of the same thing.
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Izbacili su govornu verziju iste stvari.
10:35
It's speech recognition like you've never heard before.
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To je prepoznavanje govora
za kakvo nikad niste čuli.
za kakvo nikad niste čuli.
10:38
So lets say I'm in Monterey,
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Recimo da sam u Montereju, i želim šta?
10:40
and I want what?
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10:42
I want to find what? Bagels. OK.
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Želim da nađem šta? Đevrek. Okej.
10:45
Google: Say the business and the city and state.
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Gugl: Kažite uslugu, grad i državu.
10:49
DP: Bagels, Monterey, California.
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DP: Đevreci, Monterej, Kalifornija.
10:55
I got the Chinese line.
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Dobio sam kinesku liniju.
10:57
(Laughter)
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(Smeh)
Gugl: Đevreci, Monterej, Kalifornija.
10:59
Google: Bagels, Monterey, California.
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Prvih osam rezultata.
11:01
Top eight results: Number one,
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Broj jedan: pekara đevreka
u ulici Eldorado.
u ulici Eldorado.
11:03
Bagel Bakery on El Dorado Street.
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11:06
To select number one, you can press one or say "number one."
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Da izabere broj jedan, pritisnite jedan
ili kažite „broj jedan“.
ili kažite „broj jedan“.
11:10
Number two: Bagel Bakery, commissary department.
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Broj dva: Pekara đevreka, odeljak bifea.
11:14
Number Two. Number Two. Two.
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Broj dva.
Broj dva.
Dva.
(Smeh)
11:24
(Laughter)
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11:25
Why do I listen to people in the audience?
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Zašto li slušam ljude u publici?
11:28
Well anyway -- oh! Here we go!
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Pa, u svakom slučaju - o! Evo!
11:30
Google: ... commissary department on McClellan Avenue, Monterey.
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Gugl: Bife na Meklelan Aveniji, Monterej.
11:33
I'll connect you, or say "details," or "go back."
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Povezaću vas, ili kažite „detalji“,
ili „vrati se nazad“.
ili „vrati se nazad“.
11:36
DP: He's connecting me! He doesn't even tell me the phone number.
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DP: On me povezuje! Čak i ne priča broj.
11:38
He's just connecting me directly. It's like having a personal valet.
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Prosto me direktno povezuje.
Kao da imam ličnog slugu.
Kao da imam ličnog slugu.
11:44
Google: Hold on.
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Gugl: Sačekajte.
11:46
(Laughter)
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(Smeh)
11:48
DP: Hi, could I have 400 with a schmear?
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DP: Zdravo, mogu li naručiti
400 komada sa namazom?
400 komada sa namazom?
11:50
No, no, no -- just kidding, no no.
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Ne, ne, ne - šalim se, ne, ne.
11:53
So anyway, you never even find out the number.
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I tako, čak nikad ne saznate ni broj.
11:57
It's just so amazing.
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Prosto je neverovatno.
11:59
And it has incredible, incredible accuracy.
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I neverovatno je tačan.
12:01
This is even more amazing. Put this in your speed dial.
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Ovo je još sjajnije.
Stavite to u brzo biranje.
Stavite to u brzo biranje.
12:03
This you can ask by voice any question.
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Možete glasom postaviti bilo koje pitanje.
12:07
Who won the 1958 World Series?
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Ko je osvojio Svetski kup 1958. godine?
12:09
What's the recipe for a certain cocktail?
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Koji je recept za neki koktel?
12:11
It's absolutely amazing -- and they text you back the answer.
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Prosto je sjajno - i oni vam pošalju
odgovor u poruci.
odgovor u poruci.
12:14
I tried this this morning just to make sure it's still alive.
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Probao sam jutros da bih proverio radi li.
12:16
"Which actors have played James Bond?"
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„Koji glumci su igrali Džejmsa Bonda?“
12:18
They text me back this: "Sean Connery,
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Poslali su mi sledeći SMS:
„Šon Koneri, Džordž Lejzenbi, Rodžer Mur,
12:20
George Lazenby, Roger Moore, Timothy Dalton, Pierce Brosnan, Daniel Craig."
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Timoti Dalton, Pirs Brosnan,
Danijel Kreg.“
Danijel Kreg.“
12:23
Right! And then I was trying to pretend I was like a Valley girl.
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Onda sam se pretvarao da sam fenserka.
12:25
I'm like, "What's the word that means you know, like,
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Pitao sam: „Koja reč znači znate, ono,
12:27
when the sun, the moon and the earth are, like, all in a line?"
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kada su Sunce, Mesec i Zemlja,
ono, u istoj liniji?“
ono, u istoj liniji?“
12:30
Just to see how the recognition was.
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Samo da bih video kakvo je prepoznavanje.
12:32
They texted me back, "It's called a syzygy."
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Odgovorili su mi: „Zove se sizigija.“
12:35
Which I knew, because it's the word that won me the Ohio spelling bee in 1976.
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To sam znao, jer sam sa tom rečju pobedio
na takmičenju u spelovanju u Ohaju 1976.
na takmičenju u spelovanju u Ohaju 1976.
12:39
You know, there's a lot of people wondering, "How on earth are they going to
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Ima dosta njih koji se pitaju:
„Kako će da zarade od ovoga?“
„Kako će da zarade od ovoga?“
12:41
make money doing this?" And the answer is: look at the last line.
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Odgovor je: vidite poslednji red.
12:44
They put this teeny-weeny little ad, about 10 characters long.
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Stavili su ovu majušnu reklamu,
10 karaktera dugu.
10 karaktera dugu.
12:47
And a lot of people also want to know, "How does it work?
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I dosta ljudi želi da zna: „Kako ovo radi?
12:49
How can it be so good? It's as though there is a human being
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Kako može biti tako dobro?
Kao da je sa druge strane čovek.“
Kao da je sa druge strane čovek.“
12:52
on the other end of the line."
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12:54
Because there is one!
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Zato što jeste!
12:56
They have 10,000 people
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Imaju 10 000 ljudi
12:58
who are being paid 20 cents per answer.
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kojima plaćaju 20 centi po odgovoru.
13:01
As you can imagine, it's college kids and old people.
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Pretpostavljate,
to su studenti i stariji ljudi.
to su studenti i stariji ljudi.
13:05
That's who can afford to do that.
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Oni mogu priuštiti sebi da rade to.
Ali sa druge strane jeste ljudsko biće.
13:07
But it's a human being on the line. And it's gotten me out of so many
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I izvukli su me iz mnogo
nezgodnih situacija, na primer:
nezgodnih situacija, na primer:
13:11
tough positions like, "When's the last flight out of Chicago?"
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„Kada je poslednji let za Čikago?“
13:14
You know. It's just absolutely amazing.
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Znate. To je prosto sjajno.
13:16
Another thing that really bothers me about cell phones today --
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Još jedna stvar koja mi ide na živce
u vezi mobilnih danas -
u vezi mobilnih danas -
13:19
this is probably my biggest pet peeve in all of technology.
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ovo je verovatno moj najveći izvor
frustracija među svim tehnologijama.
frustracija među svim tehnologijama.
13:23
When I call to leave you a message,
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Kada pozovem da ostavim poruku,
13:27
I get 15 seconds of instructions
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15 sekundi slušam uputstva
13:31
from a third-grade teacher on Ambien!
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od nastavnika trećeg razreda na hipnotiku!
13:35
(Laughter)
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(Smeh)
13:36
"To page this person ... "
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„Da biste poslali poruku na pejdžer...“
13:38
Page? What is this, 1975?
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Pejdžer? Šta je ovo, 1975. godina?
13:42
Nobody has pagers anymore.
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Niko više nema pejdžere.
13:44
"You may begin speaking at the tone.
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„Počnite da pričate kad čujete ton.
13:47
When you have finished recording,
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Kada završite snimanje,
spustite slušalicu.“ Je l'!
13:50
you may hang up." No!
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13:53
(Laughter)
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(Smeh)
13:57
And then it gets worse:
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A onda postaje još gore.
13:59
when I call to retrieve my messages,
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Kada pozovem da slušam poruke, prvo ide:
14:02
first of all: "You have 87 messages.
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„Imate 87 poruka.
14:07
To listen to your messages ... "
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Da biste preslušali svoje poruke...“
Zbog čega inače zovem?
14:09
Why else am I calling?
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14:11
(Laughter)
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(Smeh)
14:13
Of course I want to listen to the messages!
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Naravno da želim da čujem poruke!
14:17
(Laughter)
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(Smeh)
O! I vi svi imate mobilne!
14:19
Oh! You all have cell phones too.
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14:22
So last year I went to Milan, Italy,
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I tako sam prošle godine
bio u Milanu, u Italiji.
bio u Milanu, u Italiji.
Publika su bili izvršni direktori
mobilnih operatera iz 200 zemalja sveta.
mobilnih operatera iz 200 zemalja sveta.
14:25
and I got to speak to an audience
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14:27
of cellular executives from 200 countries around the world.
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14:31
And I said as a joke -- as a joke, I said,
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Rekao sam u šali:
14:34
"I did the math. Verizon has 70 million customers.
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„Izračunao sam. Verajzon ima
70 miliona korisnika.
70 miliona korisnika.
14:37
If you check your voicemail twice a day,
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Ako proverite govornu poštu dvaput dnevno,
14:40
that's 100 million dollars a year.
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to je 100 miliona dolara godišnje.
14:43
I bet you guys are doing this just to run up our airtime, aren't you?"
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Kladim se da vi to radite
samo da produžite vreme, zar ne?“
samo da produžite vreme, zar ne?“
14:47
No chuckle. They're like this --
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Nema cerekanja. Ovako su reagovali.
14:50
(Laughter)
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(Smeh)
14:53
Where is the outrage, people? Rise up!
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Gde je pobuna, ljudi? Ustanite!
14:57
(Laughter)
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(Smeh)
15:00
Sorry. I'm not bitter.
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Izvinite. Nisam ogorčen.
15:03
(Laughter)
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(Smeh)
15:09
So now I'm going to tell you how to get out of that.
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Reći ću vam kako da se izvučete iz toga.
15:11
There are these services that transcribe
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Postoje servisi koji prebacuju
15:13
your voicemail into text.
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govornu poštu u tekst
15:16
And they send it either to your email
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i šalju vam ih na imejl
15:18
or as text messages to your phone.
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ili kao SMS na telefon.
Ovo menja život.
15:21
It is a life-changer.
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Usput, ne pogode uvek sve reči,
jer je preko telefona i tako to.
jer je preko telefona i tako to.
15:23
And by the way, they don't always get the words right,
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15:25
because it's over the phone and all that.
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15:26
So they attach the audio file at the bottom of the email
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Zato prikače audio fajl u dnu imejla
15:29
so you can listen to double-check.
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tako da možete proveriti preslušavanjem.
15:31
The services are called things like Spinvox,
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Ti servisi su oni poput Spinvoksa,
15:33
Phonetag -- this is the one I use --
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Fontaga - ja koristim taj - Kolvejva.
15:35
Callwave. A lot of people say, "How are they doing this?
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Mnogi će reći: „Kako to radi?
15:37
I don't really want people listening in to my calls."
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Ne želim da ljudi
stvarno slušaju moje razgovore.“
stvarno slušaju moje razgovore.“
Izvršni direktori
ovih kompanija su mi rekli:
ovih kompanija su mi rekli:
15:40
The executives at these companies told me,
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15:42
"Well we use a proprietary B-to-B, best-of-breed, peer-to-peer soluti -- " you know.
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„Koristimo vlasničko B-to-B, najbolje
u klasi, peer-to-peer rešenje“, znate.
u klasi, peer-to-peer rešenje“, znate.
15:47
I think basically it's like these guys in India with headsets, you know, listening in.
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Mislim da su to u suštini oni momci
u Indiji sa slušalicama, koji slušaju.
u Indiji sa slušalicama, koji slušaju.
Razlog zašto to mislim je jer,
15:52
The reason I think that is that
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prvog dana kada sam probao
jedan od ovih servisa,
jedan od ovih servisa,
15:54
on the first day I tried one of these services,
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15:56
I got two voicemail messages. One was from a guy named Michael Stevenson,
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dobio sam dve poruke.
Jedna je bila od čoveka
po imenu Majkl Stivenson,
po imenu Majkl Stivenson,
15:59
which shouldn't be that hard to transcribe, and it was misspelled.
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što nije tako teško transkribovati,
a bilo je pogrešno napisano.
a bilo je pogrešno napisano.
16:02
The other was from my video producer at the Times, whose name is Vijaiy Singh,
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Druga je bila od mog video producenta
u Tajmsu, a on se zove Vidžai Sing,
u Tajmsu, a on se zove Vidžai Sing,
16:07
with the silent 'h'. Nailed that one.
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sa nečujnim 'h'.
To je pogodio.
16:10
(Laughter)
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(Smeh)
16:16
So you be the judge.
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Sami prosudite.
16:18
(Laughter)
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(Smeh)
16:20
Anyway, this service, Callwave, promises
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Uglavnom, ovaj servis, Kolvejv,
obećava da je sve softver -
niko ne sluša vaše poruke.
niko ne sluša vaše poruke.
16:23
that it's all software -- nobody is listening to your messages.
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16:25
And they also promise that they're going to transcribe only the gist
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Takođe obećavaju da će transkribovati
samo ono najbitnije u vašim porukama.
16:29
of your messages.
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16:31
(Laughter)
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(Smeh)
16:34
So I thought I'd see how that goes.
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Pomislih da vidim kako to radi.
16:36
This is me testing it out.
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Evo mene kako to testiram.
(Video): Halo, Majkl ovde.
16:39
(Video): Hello, this is Michael.
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16:41
Hope you're doing well. I'm fine here. Everything's good.
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Nadam se da ste dobro.
Ja jesam. Sve je u redu.
Ja jesam. Sve je u redu.
16:45
Hey, I was walking along the street and the sky was blue.
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Hej, šetao sam ulicom
i nebo je bilo plavo.
i nebo je bilo plavo.
16:50
And your daughter broke her leg at soccer practice.
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I vaša ćerka je slomila nogu
na fudbalskom treningu.
na fudbalskom treningu.
Ješću sendvič za ručak.
16:56
I'm going to have a sandwich for lunch.
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Ona je u sobi za hitne slučajeve 53W.
16:59
She's in room -- emergency room 53W.
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17:04
OK, talk to you later -- bye.
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Okej, čujemo se kasnije. Ćao.
17:07
(Laughter)
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(Smeh)
17:12
I love my job.
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Obožavam svoj posao.
17:14
(Laughter)
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(Smeh)
17:15
So a couple minutes later, this I got by email.
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Posle par minuta dobio sam ovo na imejl.
17:17
It's a very good transcription. But a couple minutes after that,
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Veoma je dobra transkripcija.
Ali par minuta kasnije, dobio sam SMS.
17:20
I got the text message version. Now remember,
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Sećate se, SMS može imati 160 karaktera.
17:22
a text message can only be 160 characters long.
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17:24
So it had better be the gist of the gist, right?
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Bolje bi im bilo da bude
najvažnije od najvažnijeg, je l' da?
najvažnije od najvažnijeg, je l' da?
Ne šalim se sa vama.
17:29
I'm not kidding you. The message said,
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U poruci je pisalo: „šetao ulicom“,
„nebo je bilo plavo“ i „hitno“!
„nebo je bilo plavo“ i „hitno“!
17:31
"Was walking along the street" and "sky was blue" and "emergency"!
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17:36
(Laughter)
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(Smeh)
17:40
What the f -- ?
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Je... t...!
17:42
(Laughter)
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(Smeh)
17:45
Well I guess that was the gist.
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Pa, pretpostavljam
da je to bilo najvažnije.
da je to bilo najvažnije.
17:48
(Laughter)
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(Smeh)
17:50
And lastly, I just have to talk about this one.
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I na kraju, moram još i o ovome.
17:52
This is my favorite of all time. It's called Popularitydialer.com.
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Ovo je moj favorit svih vremena.
Zove se Popularitydialer.com.
Zove se Popularitydialer.com.
17:55
Basically, you're going to go on some
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U suštini, idete na neki neizvestan sudar
ili možda loš sastanak.
ili možda loš sastanak.
17:58
iffy date, or a potentially bad meeting.
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18:00
So you go and you type in your phone number,
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Uzmete i ukucati svoj broj telefona
18:03
and at the exact minute where you want to be called --
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i tačno vreme kad želite da pozovu -
18:06
(Laughter)
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(Smeh)
I u tom trenutku zazvoniće vam telefon.
18:08
And at that moment your phone will ring.
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A vi kažete: „Izvinite.
Moram da se javim.“
Moram da se javim.“
18:10
And you're like, "I'm sorry. I've got to take this."
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18:12
The really beautiful thing is,
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Ono što je stvarno lepo,
znate da, kada neko ko sedi pored vas,
znate da, kada neko ko sedi pored vas,
18:14
you know how when somebody's sitting next to you, sometimes they can sort of
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ponekad može da malo čuje
vašeg sagovornika.
vašeg sagovornika.
18:16
hear a little bit of the caller.
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18:19
So they give you a choice
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A oni vam daju da birate
18:22
of what you want to hear on the other end.
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šta ćete čuti sa druge strane žice.
18:24
Here's the girlfriend.
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Evo je nečija devojka.
18:26
Phone: Hey you, what's going on?
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Telefon: Hej ti, šta ima?
18:28
DP: I'm kinda, like, giving a talk right now.
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DP: Ja, ono, držim neki govor sad.
18:30
Phone: Well, that's good.
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Telefon: Pa, dobro onda.
18:32
DP: What are you doing?
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DP: Šta ti radiš?
18:33
Phone: I was just wondering what you were up to.
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Telefon: Samo sam htela
da vidim šta radiš.
da vidim šta radiš.
18:35
DP: Right, I can't really talk right now.
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DP: Dobro, ne mogu sad da pričam.
18:38
This is the -- I love this -- the boss call.
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Ovo je - obožavam ovaj - poziv šefa.
Telefon: Hej, gospodin Džonson ovde,
zovem iz kancelarije.
zovem iz kancelarije.
18:40
Phone: Hey, this is Mr. Johnson calling from the office.
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DP: O, zdravo, gospodine.
18:43
DP: Oh, hi, sir.
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Telefon: Da li si završio ono
pre mesec dana? Obuku za fotokopiranje?
pre mesec dana? Obuku za fotokopiranje?
18:44
Phone: Did you complete that thing about a month ago? That photocopier training?
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18:47
DP: Oh -- sorry I forgot.
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DP: O - izvinite, zaboravio sam.
Telefon: Da, pa kad si poslednji put
koristio fotokopir mašinu?
koristio fotokopir mašinu?
18:50
Phone: Yeah, well so when was the last time you used the photocopier?
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18:54
DP: It was like three weeks ago.
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DP: Pre oko tri nedelje.
18:56
Phone: Well, I don't know if you heard, you might have heard from Lenny, but --
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Telefon: Pa, ne znam da li si čuo,
možda od Lenija, ali -
možda od Lenija, ali -
19:00
(Laughter)
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(Smeh)
Mislim da je najveća promena
pri susretu interneta i telefona
pri susretu interneta i telefona
19:04
I think the biggest change when Internet met phone
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19:06
was with the iPhone.
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bio Ajfon.
To nije bio moj najbolji trenutak
u Njujork Tajmsu.
u Njujork Tajmsu.
19:08
Not my finest moment in New York Times journalism.
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19:10
It was when in the fall of 2006,
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Bilo je to u jesen 2006.
19:12
I explained why Apple would never do a cell phone.
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Objasnio sam zašto Epl
nikad neće raditi mobilne.
nikad neće raditi mobilne.
19:16
(Laughter)
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(Smeh)
19:17
I looked like a moron. However, my logic was good,
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Izgledao sam kao moron.
Međutim, moja logika je bila dobra,
Međutim, moja logika je bila dobra,
19:20
because -- I don't know if you realize this, but -- until the iPhone came along,
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jer - ne znam shvatate li to,
ali dok se Ajfon nije pojavio,
ali dok se Ajfon nije pojavio,
19:23
the carriers -- Verizon, AT&T, Cingular --
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operateri - Verajzon, AT&T, Singular -
19:26
held veto power over every aspect
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su držali monopol u svim aspektima
19:28
of every design of every phone.
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svakog dizajna svakog telefona.
19:30
I know the people who worked on the Treo.
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Znam ljude koji su radili
na Trio telefonima.
na Trio telefonima.
19:32
They went around to these carriers and said,
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Išli su do ovih operatera i rekli:
„Vidite ove kul opcije.“
„Vidite ove kul opcije.“
19:34
"Look at these cool features." And Verizon is like, "Hmm, no.
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A Verizon je bio u fazonu:
„Hm, ne. Neće moći.“
„Hm, ne. Neće moći.“
19:37
I don't think so."
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19:39
It was not very conducive to innovation.
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To nije bilo baš povoljno za inovacije.
19:43
What I didn't anticipate was that Steve Jobs
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Ono što nisam očekivao
je da Stiv Džobs reći:
je da Stiv Džobs reći:
19:45
went around and said, "Tell you what -- I'll give you a five-year exclusive
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„Da vam kažem - daću vam
ekskluzivu od pet godina
ekskluzivu od pet godina
19:49
if you'll let me design this phone in peace --
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ako mi date da dizajniram
telefon na miru -
telefon na miru -
19:51
and you won't even see it till it's done."
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nećete ga čak ni videti
dok ne bude gotov.“
dok ne bude gotov.“
19:53
Actually, even so, he was turned down by Verizon and others.
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U stvari, čak i tako su ga odbili
Verajzon i drugi.
Verajzon i drugi.
19:56
Finally Cingular said OK.
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Konačno je Singular prihvatio.
Pričaću vam o uticaju Ajfona.
19:59
I'm going to talk about the effect of the iPhone.
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Molim vas da me ne opkolite na zabavi
i krenete sa: „Šta si ti? Fan Epla?“ -
i krenete sa: „Šta si ti? Fan Epla?“ -
20:01
Please don't corner me at the party tonight
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20:03
and go, "What are you? An Apple fan boy?"
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20:05
- you know. I'm not.
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jer nisam, znate.
20:07
You can see what I said about it. It's a flawed masterpiece.
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Vidite šta kažem o tome.
To je remek-delo sa manom.
To je remek-delo sa manom.
20:10
It's got bad things and good things. Lets all acknowledge that right now.
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Ima loših i dobrih strana.
Da to odmah razjasnimo.
Da to odmah razjasnimo.
20:13
But it did change a few things. The first thing it changed
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Ali promenio je nekoliko stvari.
Prvo je to što su svi operateri videli
20:16
was that all those carriers saw
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20:18
that they sold 10 million of these things in a year.
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da oni prodaju 10 miliona komada godišnje.
Rekli su: „Bogo moj, možda smo pogrešili.
20:21
And they said, "Oh my gosh, maybe we've been doing it wrong.
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20:23
Maybe we should let phone designers design the phones."
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Možda treba da pustimo
da dizajneri dizajniraju telefone.“
da dizajneri dizajniraju telefone.“
20:27
(Applause)
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(Aplauz)
20:31
Another thing was that it let 10 million people,
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Drugo - sada je 10 miliona ljudi,
po prvi put, moglo biti onlajn sve vreme,
20:34
for the first time, experience being online all the time.
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20:37
Not using these 60-dollar-a-month
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bez korišćenja ovih kartica za laptopove
od 60 dolara mesečno.
od 60 dolara mesečno.
20:39
cellular cards for their laptops.
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20:42
I don't understand why we're not there yet.
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Ne shvatam zašto još nismo tamo.
20:44
When I'm an old man, I'm going to tell my grandchildren,
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Kada ostarim, reći ću unucima:
„U tvojim godinama,
kad bih hteo da proverim imejl,
kad bih hteo da proverim imejl,
20:47
"When I was your age, if I wanted to check my email,
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20:49
I used to drive around town looking for a coffee shop. I did!"
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vozio sam se po gradu
i tražio internet kafe. Stvarno!"
i tražio internet kafe. Stvarno!"
(Smeh)
20:53
(Laughter)
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21:00
"We had wireless base stations that could
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„Imali smo bežične stanice
koje su mogle da emituju -
koje su mogle da emituju -
21:02
broadcast -- yay, about 150 feet across."
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ih, na 45 metara udaljenosti.“
21:05
(Laughter)
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(Smeh)
21:06
It's absurd. We have power outlets
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Apsurdno je. Imamo utičnice
u svakoj prostoriji i zgradi.
u svakoj prostoriji i zgradi.
21:08
in every room of every building. We have running water.
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Imamo tekuću vodu. U čemu je problem?
21:10
What's the problem?
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21:12
Anyway -- but this teaches people what it's like.
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U svakom slučaju -
ovako ljudi uče kako je to.
ovako ljudi uče kako je to.
21:15
You have to go to YouTube
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Morate da idete na Jutjub
i kucate „iPhone Shuffle“.
i kucate „iPhone Shuffle“.
21:17
and type in "iPhone Shuffle."
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21:19
This guy did a mock video of one
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Jedan lik je uradio lažni video
za proizvod od 6 kvadratnih centimetara,
za proizvod od 6 kvadratnih centimetara,
21:21
that's one inch square, like the real iPod Shuffle.
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poput pravog Ajpod šafla.
21:24
It's like, "It only has one button.
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Ide ovako: „Ima samo jedno dugme.
21:27
Touch it and it dials a number at random."
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Pritisnite ga i biraće brojeve nasumično.“
21:30
(Laughter)
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(Smeh)
21:31
"Who the hell is this?"
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„Ko je ovo, dođavola?“
21:33
(Laughter)
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(Smeh)
Ali druga stvar koju je uzrokovao
21:34
But the other thing it did
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je da se stvorila ideja
za prodavnicu aplikacija.
za prodavnicu aplikacija.
21:36
is it opened up this idea of an app store.
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21:38
It downloads right to the phone.
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Preuzima direktno na telefon.
21:41
And you can use the tilt sensor
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Možete koristiti i ovaj senzor nagiba
21:44
to steer this car using this game.
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da upravljate autom u ovoj igrici.
21:46
These programs can use all the components
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Ovi programi mogu da koriste
sve komponente Ajfona -
sve komponente Ajfona -
21:49
of the iPhone -- the touch screen.
476
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2000
ekran na dodir.
21:51
This is the Etch-A-Sketch program -- the theme of EG 2008.
477
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2000
Ovo je program Etch-A-Sketch -
tema EG 2008.
tema EG 2008.
21:53
You know how you erase it?
478
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2000
Znate kako da izbrišete?
21:55
Of course. You shake it.
479
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Naravno. Protresete.
21:57
Right, of course. We shake it to erase, like this.
480
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3000
Dobro, protresemo da izbrišemo, ovako.
22:00
They have 10,000 of these programs.
481
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2000
Imaju 10 000 ovakvih programa.
22:02
This is the translator program. They have every language in the world.
482
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3000
Ovo je program za prevođenje.
Tu je svaki jezik na svetu.
Tu je svaki jezik na svetu.
22:05
You type in what you want, and it gives you the translation.
483
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4000
Ukucate šta želite i on vam da prevod.
22:09
This is amazing. This is Midomi.
484
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4000
To je neverovatno. Ovo je Midomi.
22:13
A song is running through your head --
485
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2000
Vrti vam se pesma po glavi -
22:15
you sing it into the thing:
486
1319000
1000
otpevate je uređaju:
22:16
do do do do do, da da da da da da, da dum ...
487
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5000
la la la la la la la, na na na na na,...
22:21
OK, you tap, "Done" and it will find out the song and play it for you.
488
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6000
Okej, pritisnete „gotovo“
i pronaći će pesmu i pustiti je.
i pronaći će pesmu i pustiti je.
22:32
I know. It's insane, right?
489
1336000
4000
Znam. Ludo je, je l' da?
Ovo je Pandora. Besplatan internet radio.
22:36
This is Pandora. Free Internet radio. Not just free Internet radio --
490
1340000
3000
Ne samo besplatan radio -
ukucate bend ili pesmu.
ukucate bend ili pesmu.
22:39
you type in a band or a song name.
491
1343000
2000
22:41
It will immediately play you that song or that band.
492
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3000
Odmah će vam pustiti tu pesmu ili bend.
22:44
It has a thumbs-up and a thumbs-down.
493
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Ima i ikonice za sviđanje i nesviđanje.
22:46
You say if you like this song or not.
494
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3000
Kažete da li vam se sviđa pesma ili ne.
22:49
If you like it, it tries another song on you
495
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2000
Ako vam se sviđa,
pusti vam drugu pesmu drugog benda,
pusti vam drugu pesmu drugog benda,
22:51
from a different band, with the same instrumentation, vocals,
496
1355000
3000
sa istim instrumentima,
vokalima, temom i tempom.
vokalima, temom i tempom.
22:54
theme and tempo.
497
1358000
2000
22:56
If you like that one, or don't like it,
498
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2000
Ako vam se ona dopada,
ili vam se ne dopada,
ili vam se ne dopada,
22:58
you do thumbs-up and thumbs-down. Over time it tailors the songs
499
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3000
pritisnete palac na gore ili dole.
Vremenom podesi pesme
tako da uopšte ne daje loše.
tako da uopšte ne daje loše.
23:01
so that it completely stops playing bad songs.
500
1365000
4000
23:05
It eventually only plays songs you like.
501
1369000
2000
Na kraju daje samo one pesme koje volite.
23:07
This is Urbanspoon. You're in a city. It knows from GPS where you're standing.
502
1371000
4000
Ovo je Urbanspun. U gradu ste.
Navigacija mu govori gde ste.
Navigacija mu govori gde ste.
23:11
You want to find a place to eat. You shake it.
503
1375000
2000
Želite da mesto gde da jedete. Protresete.
23:13
It proposes a restaurant.
504
1377000
3000
On predloži restoran.
Daje vam cenu, lokaciju i ocene.
23:16
It gives you the price, and the location and ratings.
505
1380000
4000
23:20
Video: I'm not going all the way to Flushing.
506
1384000
3000
Video: Neću čak do Flašinga.
23:25
Anyway, just amazing, amazing things.
507
1389000
2000
Kako bilo, prosto sjajne, sjajne stvari.
23:27
Of course, its not just about the iPhone.
508
1391000
2000
Naravno, nije sve u Ajfonu.
23:29
The iPhone broke the dyke, the wall.
509
1393000
2000
Ajfon je probio led,
ali tu su i svi drugi.
ali tu su i svi drugi.
23:31
But now it's everybody else. So Google has done their own Android operating system
510
1395000
4000
Gugl je napravio Android operativni sistem
23:35
that will soon be on handsets -- phones from 34 companies.
511
1399000
3000
koji će uskoro biti
na telefonima iz 34 kompanije.
na telefonima iz 34 kompanije.
23:38
Touch screen -- very, very nice.
512
1402000
2000
Ekrani na dodir - vrlo, vrlo lepi.
Takođe sa svojim prodavnicama aplikacija,
gde možete preuzimati programe.
gde možete preuzimati programe.
23:40
Also with its own app store, where you can download programs.
513
1404000
3000
23:43
This is amazing. In the wake of all this,
514
1407000
3000
To je sjajno. Nakon svega ovoga,
23:46
Verizon, the most calcified, corporate,
515
1410000
3000
Verajzon, najtvrdokorniji,
najkorporativniji,
najkorporativniji,
23:49
conservative carrier of all,
516
1413000
2000
najkonzervativniji operater od svih,
23:51
said, "You can use any phone you want on our network."
517
1415000
3000
kaže: "Možete koristiti koji god telefon
želite na našoj mreži."
želite na našoj mreži."
23:54
I love the Wired headline:
518
1418000
2000
Obožavam naslov na sajtu Wired:
23:56
Pigs Fly, Hell Freezes Over
519
1420000
2000
„Svinje lete, pakao se smrzava,
a Verajzon širi mrežu - ne, stvarno.“
a Verajzon širi mrežu - ne, stvarno.“
23:58
and Verizon Opens Up Its Network -- No. Really.
520
1422000
3000
24:01
So everything is changing. We've entered
521
1425000
2000
I tako, sve se menja.
Ušli smo u novi svet inovacija,
24:03
a new world of innovation, where the cell phone becomes your laptop,
522
1427000
5000
gde mobilni postaju vaš laptop,
podešen onako kako vi želite.
podešen onako kako vi želite.
24:08
customized the way you want it.
523
1432000
2000
24:10
Every cell phone is unique. There is software that you can add on.
524
1434000
3000
Svaki mobilni je jedinstven.
Tu je softver koji možete dodati.
Tu je softver koji možete dodati.
24:13
Can I do one more one-minute song? Thank you.
525
1437000
4000
Mogu li da izvedem
još jednu pesmu? Hvala vam.
još jednu pesmu? Hvala vam.
24:17
(Applause)
526
1441000
3000
(Aplauz)
24:20
Just to round it up -- this is the new Apple Power Music Stand.
527
1444000
4000
Samo da zaokružim -
ovo je novi Eplov muziči stalak.
ovo je novi Eplov muziči stalak.
24:24
It's only three pounds,
528
1448000
2000
Košta samo tri funte,
24:26
or 12 if you install Microsoft Office.
529
1450000
3000
ili 12 ako instalirate Majkrosoft Ofis.
24:29
(Laughter)
530
1453000
2000
(Smeh)
24:31
Sorry, that was mean.
531
1455000
3000
Pardon, to je bilo zlobno.
Ovo je pesma koju sam uradio
za sajt Njujork Tajmsa kao spot.
za sajt Njujork Tajmsa kao spot.
24:34
This is a song I did for the New York Times website as a music video.
532
1458000
3000
24:37
Ladies and gentlemen, for seven blissful hours
533
1461000
3000
Dame i gospodo, sedam blaženih sati,
24:40
it was the number one video on YouTube.
534
1464000
3537
bio je to spot broj jedan na Jutjubu.
24:43
(To the tune of "My Way")
535
1467537
1346
(Na melodiju pesme „My Way“)
24:44
And now the end is near.
536
1468883
4117
I sada je kraj blizu.
24:49
I'm sick to death
537
1473000
2000
Smrtno sam bolestan
24:51
of this old cell phone.
538
1475000
3000
od starih telefona.
Loš zvuk, slab signal,
24:54
Bad sound, the signal's weak,
539
1478000
3000
24:57
the software stinks.
540
1481000
2000
softver ne valja.
24:59
A made-in-Hell phone.
541
1483000
3000
Telefon iz pakla.
25:02
I've heard there's something new --
542
1486000
4000
Čuo sam da ima nešto novo -
25:06
a million times more rad than my phone.
543
1490000
4000
milion puta više kul od mog telefona.
25:10
I too will join the cult.
544
1494000
4000
I ja ću se pridružiti tom kultu.
25:14
I want an iPhone.
545
1498000
5000
Želim Ajfon.
25:19
Concerns -- I have a few. It's got some flaws;
546
1503000
5000
Brige - ima ih par.
Ima neke mane; suočimo se s tim.
25:24
we may just face it.
547
1508000
3000
25:27
No keys, no memory card,
548
1511000
3000
Bez tipki, bez memorijske,
25:30
the battery's sealed --
549
1514000
2000
baterija zapečaćena -
25:32
you can't replace it.
550
1516000
3000
ne može se zameniti.
25:35
But God, this thing is sweet.
551
1519000
3000
Ali bože, ova stvar je slatka.
25:38
A multitouch, iPod, Wi-Fi phone.
552
1522000
5000
Osetljiv na dodir, Ajpod, vaj-faj telefon.
25:43
You had me from, "Hello."
553
1527000
4000
Vaš sam od: „Halo“.
25:47
I want an iPhone.
554
1531000
4000
Želim jedan Ajfon.
25:51
I want to touch its precious screen.
555
1535000
4000
Želim da pritisnem njegov cenjeni ekran.
25:55
I want to wipe the smudges clean.
556
1539000
4000
Želim da mu čistim mrlje.
25:59
I want my friends to look and drool.
557
1543000
4000
Želim da moji prijatelji gledaju i balave.
26:03
I want to say, "Look -- now I'm cool"
558
1547000
4000
Želim da kažem: „Vidite - sad sam kul.“
26:07
I stood in line and I'll get mine.
559
1551000
4000
Stajao sam u redu i dobiću svoj.
26:11
I want an iPhone.
560
1555000
4000
Želim jedan Ajfon.
26:15
For what is a man?
561
1559000
2000
Jer šta je čovek?
26:17
What has he got? If not iPhone,
562
1561000
3000
Šta ima? Ako nema Ajfon,
26:20
then he's got squat.
563
1564000
3000
onda ima šipak.
On ima sve što telefon treba da ima.
26:23
It's all the things a phone should be.
564
1567000
3000
26:26
Who cares if it's AT&T?
565
1570000
4000
Koga briga ako je to AT&T?
26:30
I took a stand, paid half a grand!
566
1574000
6000
Odlučio sam, platio pola hiljade!
26:36
And I got an iPhone!
567
1580000
7000
I dobio sam Ajfon!
26:43
(Applause)
568
1587000
3000
(Aplauz)
26:46
Thank you. Thank you very much.
569
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2000
Hvala vam. Hvala vam mnogo.
26:48
(Applause)
570
1592000
6000
(Aplauz)
ABOUT THE SPEAKER
David Pogue - Technology columnistDavid Pogue is the personal technology columnist for the New York Times and a tech correspondent for CBS News. He's also one of the world's bestselling how-to authors, with titles in the For Dummies series and his own line of "Missing Manual" books.
Why you should listen
Which cell phone to choose? What software to buy? Are camera-binoculars a necessity or novelty? As release cycles shorten and ever-shrinking gadgets hit the market with dizzying speed, it's harder and harder to know what's worth the investment. A tireless explorer of everyday technology, David Pogue investigates all the options so we don't have to.
After happily weathering installation nightmares, customer service hiccups, and an overwhelming crush of backups, upgrades and downloads, Pogue reports back with his recommendations via his many columns, TV appearances and how-to books. And he does it all with relatable insight, humor and an unsinkable sense of pun, er, fun. All that, and he sings, too.
David Pogue | Speaker | TED.com