ABOUT THE SPEAKER
Yang Lan - Media mogul, TV host
Yang Lan is often called “the Oprah of China.” The chair of a multiplatform business empire, Yang is pioneering more-open means of communication in the communist nation.

Why you should listen

Yang Lan’s rise to stardom in China has drawn comparisons to Oprah Winfrey’s success in the US. It’s easy to see why: Yang is a self-made entrepreneur and the most powerful woman in the Chinese media. As chair of Sun Media Investment Holdings, a business empire she built with her husband, Yang is a pioneer of open communication.

Yang started her journalism career by establishing the first current-events TV program in China. She created and hosted many other groundbreaking shows, starting with the chatfest Yang Lan One on One. The popular Her Village, which now includes an online magazine and website, brings together China’s largest community of professional women (more than 200 million people a month).

Yang, who served as an ambassador for the 2008 Olympic Games in Beijing, wields her influence for philanthropic endeavors, too. She founded the Sun Culture Foundation in 2005 to raise awareness about poverty and to promote cross-cultural communication.

More profile about the speaker
Yang Lan | Speaker | TED.com
TEDGlobal 2011

Yang Lan: The generation that's remaking China

杨澜:重塑中国的一代

Filmed:
2,042,453 views

杨澜,一位记者及女企业家,被称作“中国的奥普拉”,带来了对于中国下一代年轻人的深刻见解--城市性,互联性(通过微博方式)以及对于不公平的警觉性。
- Media mogul, TV host
Yang Lan is often called “the Oprah of China.” The chair of a multiplatform business empire, Yang is pioneering more-open means of communication in the communist nation. Full bio

Double-click the English transcript below to play the video.

00:15
The night before I was heading标题 for Scotland苏格兰,
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前往苏格兰的前一天晚上
00:18
I was invited邀请 to host主办 the final最后
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我受邀在上海主持了
00:21
of "China's中国的 Got Talent天赋" show显示 in Shanghai上海
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“中国达人秀”的总决赛
00:24
with the 80,000 live生活 audience听众 in the stadium体育场.
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八万现场观众聚集在体育场内
00:28
Guess猜测 who was the performing执行 guest客人?
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猜猜谁是表演嘉宾?
00:31
Susan苏珊 Boyle博伊尔.
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苏珊·波伊尔
00:34
And I told her, "I'm going to Scotland苏格兰 the next下一个 day."
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我对她说“我明天就要去苏格兰”
00:38
She sang beautifully精美,
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她唱的棒极了
00:40
and she even managed管理 to say a few少数 words in Chinese中文:
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甚至还尝试说些中文
00:44
送你葱
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送你葱
00:47
So it's not like "hello你好" or "thank you,"
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这不是类似“你好”或“谢谢”之类
00:49
that ordinary普通 stuff东东.
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普通的话
00:51
It means手段 "green绿色 onion洋葱 for free自由."
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它的意思是“葱免费”
00:53
Why did she say that?
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她为什么这样说呢?
00:56
Because it was a line线
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因为这出自一位
00:59
from our Chinese中文 parallel平行 Susan苏珊 Boyle博伊尔 --
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中国版“苏珊大妈”之口--
01:02
a 50-some-一些 year-old woman女人,
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一位50多岁的女士
01:04
a vegetable蔬菜 vendor供应商 in Shanghai上海,
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一位上海菜商
01:06
who loves singing唱歌 Western西 opera歌剧,
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她非常钟爱西方歌剧
01:09
but she didn't understand理解
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但是她根本不懂
01:11
any English英语 or French法国 or Italian意大利,
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英语、法语或者意大利语
01:13
so she managed管理 to fill in the lyrics歌词
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所以她尝试用中文的蔬菜名称
01:15
with vegetable蔬菜 names in Chinese中文.
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去填词
01:17
(Laughter笑声)
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(笑声)
01:19
And the last sentence句子 of Nessun今夜无人 Dorma多玛
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她在体育场现场所演唱的
01:22
that she was singing唱歌 in the stadium体育场
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“今夜无人入睡”中的最后一句
01:24
was "green绿色 onion洋葱 for free自由."
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就是“送你葱”
01:27
So [as] Susan苏珊 Boyle博伊尔 was saying that,
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所以当苏珊·波伊尔唱的时候
01:30
80,000 live生活 audience听众 sang together一起.
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现场八万人齐声合唱
01:33
That was hilarious欢闹的.
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非常有意思
01:36
So I guess猜测 both Susan苏珊 Boyle博伊尔
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所以我猜苏珊·波伊尔
01:39
and this vegetable蔬菜 vendor供应商 in Shanghai上海
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和这位上海菜商
01:42
belonged属于 to otherness差异性.
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都不同寻常
01:44
They were the least最小 expected预期 to be successful成功
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她们都是在被称为娱乐圈的行业中
01:46
in the business商业 called entertainment娱乐,
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在最不被看好的情况下获得成功的
01:49
yet然而 their courage勇气 and talent天赋 brought them through通过.
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勇气和天赋是她们所依靠的
01:52
And a show显示 and a platform平台
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节目和平台
01:55
gave them the stage阶段
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为她们提供了实现
01:57
to realize实现 their dreams.
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梦想的舞台
02:00
Well, being存在 different不同 is not that difficult.
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与众不同并没有多难
02:04
We are all different不同
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从不同角度来说
02:06
from different不同 perspectives观点.
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我们每个人都各不相同
02:08
But I think being存在 different不同 is good,
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但是我认为与众不同是件好事
02:10
because you present当下 a different不同 point of view视图.
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因为你展示了一种不同的观点
02:13
You may可能 have the chance机会 to make a difference区别.
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你也许有机会去创造不同
02:16
My generation has been very fortunate幸运
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我这一代人非常有幸可以
02:18
to witness见证 and participate参加
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目睹和参与到
02:20
in the historic历史性 transformation转型 of China中国
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过去二三十年中给中国带来
02:23
that has made制作 so many许多 changes变化
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众多改变的这场
02:25
in the past过去 20, 30 years年份.
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历史性转变
02:28
I remember记得 that in the year of 1990,
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我记得1990年的时候
02:31
when I was graduating毕业 from college学院,
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我那时刚刚大学毕业
02:33
I was applying应用 for a job工作 in the sales销售 department
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我应聘了一份销售部门的工作
02:36
of the first five-star五星 hotel旅馆 in Beijing北京,
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在当时北京第一家五星级酒店
02:38
Great Wall Sheraton喜来登 -- it's still there.
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北京喜来登长城饭店--这家店现在还在
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So after being存在 interrogated审问
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当我被这位日本经理
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by this Japanese日本 manager经理 for a half an hour小时,
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询问了半小时之后
02:46
he finally最后 said,
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他最后说
02:48
"So, Miss小姐 Yang,
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“那么,杨小姐
02:50
do you have any questions问题 to ask me?"
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你还有什么问题想问我的吗?”
02:53
I summoned传唤 my courage勇气 and poise平衡 and said,
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我鼓起勇气泰然自若的说
02:56
"Yes, but could you let me know,
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“是的,您可否告诉我
02:58
what actually其实 do you sell?"
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你们到底销售的是什么?”
03:01
I didn't have a clue线索 what a sales销售 department was about
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我当时对于一个五星级酒店销售部门到底在买什么
03:03
in a five-star五星 hotel旅馆.
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没有什么概念
03:05
That was the first day I set my foot脚丫子
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那是我生平第一次走进一家
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in a five-star五星 hotel旅馆.
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五星级酒店
03:09
Around the same相同 time,
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大约就在同时
03:11
I was going through通过 an audition面试 --
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我参加了一次试镜--
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the first ever open打开 audition面试
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中国国家电视台的
03:16
by national国民 television电视 in China中国 --
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第一次公开试镜--
03:19
with another另一个 thousand college学院 girls女孩.
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试镜的还有数千名大学女孩儿
03:22
The producer制片人 told us
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制片人对我们说
03:24
they were looking for some sweet, innocent无辜
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他们想找一些甜美,单纯
03:26
and beautiful美丽 fresh新鲜 face面对.
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漂亮的新面孔
03:29
So when it was my turn, I stood站在 up and said,
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所以当轮到我的时候,我站起来说
03:32
"Why [do] women's女士的 personalities个性 on television电视
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“为什么电视上女性的个性
03:35
always have to be beautiful美丽, sweet, innocent无辜
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总是必须要漂亮,甜美,单纯
03:38
and, you know, supportive支持?
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比较讨好?
03:41
Why can't they have their own拥有 ideas思路
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为什么不能拥有自己的想法
03:43
and their own拥有 voice语音?"
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自己的声音?”
03:45
I thought I kind of offended生气 them.
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我觉得我好像有点冒犯他们了
03:49
But actually其实, they were impressed印象深刻 by my words.
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实际上,他们却对我的话留下了深刻印象
03:53
And so I was in the second第二 round回合 of competition竞争,
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于是我入围了第二轮选拔
03:55
and then the third第三 and the fourth第四.
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然后是第三轮、第四轮
03:57
After seven rounds of competition竞争,
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七轮选拔过后
03:59
I was the last one to survive生存 it.
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我是唯一留下来的选手
04:02
So I was on a national国民 television电视 prime-time黄金时间 show显示.
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于是我出现在了国家电视台黄金时段的节目上
04:05
And believe it or not,
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大家可能不信
04:07
that was the first show显示 on Chinese中文 television电视
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但那是中国的电视台中第一个
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that allowed允许 its hosts主机
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允许主持人
04:11
to speak说话 out of their own拥有 minds头脑
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表达出个人观点
04:13
without reading an approved批准 script脚本.
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而不用照读审核脚本的节目
04:16
(Applause掌声)
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(鼓掌)
04:20
And my weekly每周 audience听众 at that time
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我当时每周的观众人数
04:22
was between之间 200 to 300 million百万 people.
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在2-3亿人左右
04:26
Well after a few少数 years年份,
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数年后
04:28
I decided决定 to go to the U.S. and Columbia哥伦比亚 University大学
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我决定去美国哥伦比亚大学
04:31
to pursue追求 my postgraduate研究生 studies学习,
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进修研究生
04:33
and then started开始 my own拥有 media媒体 company公司,
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同时开始经营我自己的传媒公司
04:35
which哪一个 was unthought未想到的 of
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这些在我刚刚开始工作
04:38
during the years年份 that I started开始 my career事业.
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的时候是从来没想过的
04:40
So we do a lot of things.
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因此我们做了许多工作
04:42
I've interviewed采访 more than a thousand people in the past过去.
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过去这些年,我面试了一千多人
04:45
And sometimes有时 I have young年轻 people approaching接近 me
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有时,年轻朋友找到我
04:48
say, "Lan, you changed my life,"
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说“杨澜,你改变了我的一生”
04:50
and I feel proud骄傲 of that.
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我为此觉得很自豪
04:52
But then we are also so fortunate幸运
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但是,我们同样非常幸运
04:54
to witness见证 the transformation转型 of the whole整个 country国家.
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可以见证整个国家的转变
04:57
I was in Beijing's北京 bidding投标 for the Olympic奥林匹克 Games游戏.
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我是北京申奥团队的一员
05:01
I was representing代表 the Shanghai上海 Expo世博会.
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上海世博会的形象大使
05:03
I saw China中国 embracing拥抱 the world世界
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我见证了中国融入着世界
05:05
and vice versa反之亦然.
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同样在被世界所接受
05:07
But then sometimes有时 I'm thinking思维,
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但是我时常会思考
05:10
what are today's今天的 young年轻 generation up to?
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当代的年轻人是什么样的?
05:14
How are they different不同,
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他们是如何与众不同的
05:16
and what are the differences分歧 they are going to make
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什么样的未来是他们将要塑造的
05:18
to shape形状 the future未来 of China中国,
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中国的未来,说的大一些
05:20
or at large, the world世界?
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世界的未来?
05:23
So today今天 I want to talk about young年轻 people
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所以,今天我想基于社交媒体平台
05:25
through通过 the platform平台 of social社会 media媒体.
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谈谈年轻人
05:28
First of all, who are they? [What] do they look like?
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首先,他们是谁?他们看起来是什么样子的?
05:31
Well this is a girl女孩 called Guo Meimei美眉 --
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这个女孩儿叫郭美美--
05:33
20 years年份 old, beautiful美丽.
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20岁的漂亮女孩儿
05:35
She showed显示 off her expensive昂贵 bags包装袋,
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她炫耀自己的名牌包
05:38
clothes衣服 and car汽车
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衣服和汽车
05:40
on her microblog微博,
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在自己的微博上
05:42
which哪一个 is the Chinese中文 version of Twitter推特.
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中国版的推特
05:44
And she claimed声称 to be the general一般 manager经理 of Red Cross交叉
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同时她自称中国红十字会
05:48
at the Chamber商会 of Commerce商业.
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商业总经理
05:51
She didn't realize实现
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她并没意识到
05:53
that she stepped加强 on a sensitive敏感 nerve神经
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她触及了人们的敏感神经
05:55
and aroused引起 national国民 questioning疑问,
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并引起了整个国家的质疑
05:57
almost几乎 a turmoil动荡,
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几乎是一片混乱
05:59
against反对 the credibility可信性 of Red Cross交叉.
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质疑红十字会的信誉
06:02
The controversy争议 was so heated加热
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论战非常激烈
06:05
that the Red Cross交叉 had to open打开 a press conference会议
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红十字会不得不召开新闻发布会
06:07
to clarify澄清 it,
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进行澄清
06:09
and the investigation调查 is going on.
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同时调查也进行着
06:11
So far, as of today今天,
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截至今日
06:14
we know that she herself她自己 made制作 up that title标题 --
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我们所知的是她自己编造了那个头衔--
06:17
probably大概 because she feels感觉 proud骄傲 to be associated相关 with charity慈善机构.
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也许是因为她觉得和慈善扯上关系很值得炫耀
06:20
All those expensive昂贵 items项目
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那些奢侈品
06:22
were given特定 to her as gifts礼品
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都是她的男友送她的
06:24
by her boyfriend男朋友,
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礼物
06:26
who used to be a board member会员
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她男友曾是红十字会商业部下属部门的
06:28
in a subdivision细分 of Red Cross交叉 at Chamber商会 of Commerce商业.
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的一位董事
06:31
It's very complicated复杂 to explain说明.
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很难理清其中的关系
06:34
But anyway无论如何, the public上市 still doesn't buy购买 it.
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但不管怎样,公众还是不买帐
06:37
It is still boiling沸腾.
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依旧群情激愤
06:39
It shows节目 us a general一般 mistrust不信任
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这表现出的是一种对以往
06:42
of government政府 or government-backed政府支持 institutions机构,
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缺少机构透明度的政府或是拥有政府背景机构的
06:45
which哪一个 lacked缺乏 transparency透明度 in the past过去.
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信任缺失
06:48
And also it showed显示 us
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这件事同样表明了
06:50
the power功率 and the impact碰撞 of social社会 media媒体
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作为社交媒体的微博所拥有的力量
06:53
as microblog微博.
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和影响力
06:55
Microblog微博 boomed发飙 in the year of 2010,
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微博兴起于2010年
06:58
with visitors游客 doubled翻倍
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伴随着翻一倍的访问量
07:00
and time spent花费 on it tripled三倍.
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和三倍使用时间的激增
07:03
Sina新浪.comCOM, a major重大的 news新闻 portal门户,
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新浪网,主要的新闻门户网站
07:05
alone单独 has more than 140 million百万 microbloggersmicrobloggers.
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拥有一亿四千多万微博用户
07:09
On Tencent腾讯, 200 million百万.
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腾讯,2亿
07:11
The most popular流行 blogger博客 --
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最受欢迎的博主--
07:13
it's not me --
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不是我自己--
07:15
it's a movie电影 star,
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是为影星
07:17
and she has more than 9.5 million百万 followers追随者, or fans球迷.
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她拥有九百五十多万关注者或是粉丝
07:21
About 80 percent百分 of those microbloggersmicrobloggers are young年轻 people,
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其中约八成的使用者是年轻人
07:24
under 30 years年份 old.
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不到30岁
07:27
And because, as you know,
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如你所知,因为
07:29
the traditional传统 media媒体 is still heavily严重 controlled受控 by the government政府,
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传统媒体依然在政府严格的监管下
07:32
social社会 media媒体 offers报价 an opening开盘
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所以社交媒体就提供了一个
07:34
to let the steam蒸汽 out a little bit.
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信息公开的小缺口
07:36
But because you don't have many许多 other openings开口,
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但是因为你没有太多其他渠道
07:39
the heat coming未来 out of this opening开盘
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仅从这个缺口传出的信息
07:42
is sometimes有时 very strong强大, active活性
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有的时候非常的激烈,活跃
07:45
and even violent暴力.
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甚至带有暴力
07:47
So through通过 microblogging微博,
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因此通过微博的方式
07:49
we are able能够 to understand理解 Chinese中文 youth青年 even better.
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我们可以去更好的了解中国的年轻人
07:52
So how are they different不同?
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那么他们如何不同呢?
07:54
First of all, most of them were born天生
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首先,他们大多生于
07:56
in the 80s and 90s,
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80和90后
07:58
under the one-child一个小孩 policy政策.
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在计划生育政策下
08:01
And because of selected abortion流产
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基于重男轻女的原因
08:03
by families家庭 who favored青睐 boys男孩 to girls女孩,
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许多家庭进行选择性流产
08:05
now we have ended结束 up
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造成现在
08:07
with 30 million百万 more young年轻 men男人 than women妇女.
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男性比女性多3千万的现状
08:10
That could pose提出
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这可能会给
08:12
a potential潜在 danger危险 to the society社会,
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社会带来潜在风险
08:14
but who knows知道;
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但谁又知道呢
08:16
we're in a globalized全球化 world世界,
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我们活在全球化的世界
08:18
so they can look for girlfriends女友 from other countries国家.
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所以他们可以找别的国家的女友
08:22
Most of them have fairly相当 good education教育.
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他们普遍受过良好的教育
08:25
The illiteracy文盲 rate in China中国 among其中 this generation
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中国这一代人中的文盲率
08:28
is under one percent百分.
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不到1%
08:31
In cities城市, 80 percent百分 of kids孩子 go to college学院.
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城市里80%的孩子可以接受大学教育
08:34
But they are facing面对 an aging老化 China中国
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但是他们正面临着中国的老龄化
08:38
with a population人口 above以上 65 years年份 old
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65岁以上的人口比重
08:41
coming未来 up with seven-point-some七点,一些 percent百分 this year,
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今年达到了百分之七点多
08:44
and about to be 15 percent百分
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并且可能在2030年
08:46
by the year of 2030.
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达到百分之十五
08:48
And you know we have the tradition传统
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众所周知我们有这样的传统
08:50
that younger更年轻 generations support支持 the elders长老 financially经济,
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那就是年轻人要供养老年人
08:52
and taking服用 care关心 of them when they're sick生病.
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并在他们生病的时候照顾他们
08:54
So it means手段 young年轻 couples情侣
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这就意味着年轻的夫妇
08:56
will have to support支持 four parents父母
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将要供养四位老人
08:59
who have a life expectancy期待 of 73 years年份 old.
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中国人口平均寿命为73岁
09:03
So making制造 a living活的 is not that easy简单
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所以年轻人要过生活
09:05
for young年轻 people.
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并不容易
09:07
College学院 graduates毕业生 are not in short supply供应.
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大学毕业生供过于求
09:10
In urban城市的 areas,
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在城市里
09:12
college学院 graduates毕业生 find the starting开始 salary薪水
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大学毕业生找到的第一份工作
09:14
is about 400 U.S. dollars美元 a month,
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月薪大约在400美元左右
09:16
while the average平均 rent出租
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但是平均房租
09:18
is above以上 $500.
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约为500美元以上
09:20
So what do they do? They have to share分享 space空间 --
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那么他们怎么办呢?他们不得不合租--
09:23
squeezed挤压 in very limited有限 space空间
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挤在非常有限的空间内
09:25
to save保存 money --
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为了省钱--
09:27
and they call themselves他们自己 "tribe部落 of ants蚂蚁."
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他们把自己叫做“蚁族”
09:30
And for those who are ready准备 to get married已婚
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对于那些准备结婚
09:32
and buy购买 their apartment公寓,
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自己买房的人来说
09:34
they figured想通 out they have to work
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他们不得不为此工作
09:36
for 30 to 40 years年份
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30到40年
09:38
to afford给予 their first apartment公寓.
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才能负担得起他们的第一套房子
09:40
That ratio in America美国
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同样的数据在美国
09:42
would only cost成本 a couple一对 five years年份 to earn,
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仅仅需要花费一对夫妇5年的积蓄
09:44
but in China中国 it's 30 to 40 years年份
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但在房地产价格飞涨的中国
09:47
with the skyrocketing暴涨 real真实 estate房地产 price价钱.
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则需要30到40年
09:51
Among其中 the 200 million百万 migrant农民 workers工人,
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在两亿的外来务工者中
09:54
60 percent百分 of them are young年轻 people.
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六成是年轻人
09:57
They find themselves他们自己 sort分类 of sandwiched
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他们发现自己可以说是夹在
09:59
between之间 the urban城市的 areas and the rural乡村 areas.
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城市和农村之间
10:02
Most of them don't want to go back to the countryside农村,
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他们中的大多数不想再回到农村去
10:05
but they don't have the sense of belonging属于.
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但却缺少归属感
10:07
They work for longer hours小时
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他们工作时间很长
10:09
with less income收入, less social社会 welfare福利.
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收入和社会福利却很少
10:12
And they're more vulnerable弱势
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同时他们却更加脆弱
10:14
to job工作 losses损失,
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对于失业
10:16
subject学科 to inflation通货膨胀,
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通货膨胀
10:18
tightening紧缩 loans贷款 from banks银行,
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银行信贷紧缩
10:20
appreciation升值 of the renminbi人民币,
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人民币升值
10:22
or decline下降 of demand需求
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或是欧美国家
10:24
from Europe欧洲 or America美国
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对于他们所生产商品
10:26
for the products制品 they produce生产.
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的需求下降
10:28
Last year, though虽然,
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去年
10:30
an appalling骇人听闻的 incident事件
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有一起令人震惊的事件
10:32
in a southern南部的 OEMOEM manufacturing制造业 compound复合 in China中国:
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发生在中国南方一家原始设备制造商的园区内
10:35
13 young年轻 workers工人
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13名年轻的工人
10:37
in their late晚了 teens青少年 and early 20s
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在他们20岁左右的年纪
10:39
committed提交 suicide自杀,
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选择了自杀
10:41
just one by one like causing造成 a contagious传染性的 disease疾病.
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一个接一个就像传染病一样
10:45
But they died死亡 because of all different不同 personal个人 reasons原因.
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他们的动机却是各种不同的个人原因
10:49
But this whole整个 incident事件
251
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但是整个事件
10:51
aroused引起 a huge巨大 outcry喊叫 from society社会
252
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却唤起社会对于外来务工人员
10:53
about the isolation隔离,
253
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身体和精神
10:55
both physical物理 and mental心理,
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两方面被孤立的
10:57
of these migrant农民 workers工人.
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质疑和思考
10:59
For those who do return返回 back to the countryside农村,
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对于那些返回农村的务工人员
11:01
they find themselves他们自己 very welcome欢迎 locally本地,
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他们发现自己在当地很受欢迎
11:04
because with the knowledge知识, skills技能 and networks网络
258
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因为在城市里
11:06
they have learned学到了 in the cities城市,
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通过网络的辅助
11:08
with the assistance帮助 of the Internet互联网,
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他们掌握了知识,技术和网络
11:10
they're able能够 to create创建 more jobs工作,
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他们可以创造更多就业机会
11:13
upgrade升级 local本地 agriculture农业 and create创建 new business商业
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提升当地农业水平同时创造新商机
11:15
in the less developed发达 market市场.
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在欠发达的市场
11:17
So for the past过去 few少数 years年份, the coastal沿海 areas,
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因此过去这几年中,沿海地区
11:20
they found发现 themselves他们自己 in a shortage短缺 of labor劳动.
265
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出现了劳动力资源短缺
11:23
These diagrams show显示
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这些图表展示了
11:25
a more general一般 social社会 background背景.
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一个更加普遍的社会背景
11:27
The first one is the Engels恩格斯 coefficient系数,
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第一个是恩格尔系数
11:30
which哪一个 explains说明 that the cost成本 of daily日常 necessities必需品
269
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它揭示了日常必需品的消费
11:33
has dropped下降 its percentage百分比
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下降的百分比
11:35
all through通过 the past过去 decade,
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在最近十年中
11:37
in terms条款 of family家庭 income收入,
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家庭收入方面
11:39
to about 37-some-一些 percent百分.
273
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下降到37%
11:42
But then in the last two years年份,
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但是在过去两年中
11:44
it goes up again to 39 percent百分,
275
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再次上升到39%
11:46
indicating说明 a rising升起 living活的 cost成本.
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标志着生活成本的上升
11:49
The Gini基尼 coefficient系数
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基尼系数
11:51
has already已经 passed通过 the dangerous危险 line线 of 0.4.
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已经超过警戒线0.4个百分点
11:54
Now it's 0.5 --
279
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现在是0.5--
11:56
even worse更差 than that in America美国 --
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甚至比美国更糟糕--
11:59
showing展示 us the income收入 inequality不等式.
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展示出了收入的不平衡
12:02
And so you see this whole整个 society社会
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同时你可以发现整个社会
12:04
getting得到 frustrated受挫
283
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对于缺少流动性
12:06
about losing失去 some of its mobility流动性.
284
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变得失去信心
12:09
And also, the bitterness苦味 and even resentment怨恨
285
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3000
同时,对于权力和财富的
12:12
towards the rich丰富 and the powerful强大
286
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仇恨心理
12:14
is quite相当 widespread广泛.
287
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非常普遍
12:16
So any accusations指责 of corruption腐败
288
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所以任何对于权力部门或商业领域
12:18
or backdoor后门 dealings交易 between之间 authorities当局 or business商业
289
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的腐败或幕后交易的指控
12:22
would arouse引起 a social社会 outcry喊叫
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都会唤起社会的不满
12:24
or even unrest动荡.
291
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甚至是骚乱
12:26
So through通过 some of the hottest最热 topics主题 on microblogging微博,
292
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因此通过微博上的一些热门话题
12:30
we can see what young年轻 people care关心 most about.
293
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我们可以发现年轻人最关心的是什么
12:33
Social社会 justice正义 and government政府 accountability问责
294
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社会正义和政府问责制
12:35
runs运行 the first in what they demand需求.
295
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名列前茅
12:38
For the past过去 decade or so,
296
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最近的十年间
12:40
a massive大规模的 urbanization城市化 and development发展
297
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大规模的城市化和城市发展
12:44
have let us witness见证 a lot of reports报告
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让我们看到了许多
12:47
on the forced被迫 demolition拆除
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关于私有财产强制拆迁
12:49
of private私人的 property属性.
300
754000
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的报道
12:51
And it has aroused引起 huge巨大 anger愤怒 and frustration挫折
301
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这同样在年轻人中引起了强烈的
12:54
among其中 our young年轻 generation.
302
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愤怒和失望
12:56
Sometimes有时 people get killed杀害,
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人们有时因此而死
12:58
and sometimes有时 people set themselves他们自己 on fire to protest抗议.
304
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有的时候为了保卫自己的财产不惜自焚
13:02
So when these incidents事故 are reported报道
305
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2000
因此当这些事件越来越频繁的
13:04
more and more frequently经常 on the Internet互联网,
306
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被互联网公之于众的时候
13:06
people cry for the government政府 to take actions行动 to stop this.
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人民要求政府采取行动予以制止
13:09
So the good news新闻 is that earlier this year,
308
774000
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于是好消息是今年年初的时候
13:12
the state council评议会 passed通过 a new regulation
309
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3000
国务院通过一项新的规章制度
13:15
on house requisition征用 and demolition拆除
310
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关于房屋的征用和拆除
13:18
and passed通过 the right
311
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2000
并且把强行拆除
13:20
to order订购 forced被迫 demolition拆除 from local本地 governments政府
312
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的权利从地方政府转移到
13:22
to the court法庭.
313
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法院
13:25
Similarly同样, many许多 other issues问题 concerning关于 public上市 safety安全
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同样的,许多其他事关公共安全的事件
13:28
is a hot topic话题 on the Internet互联网.
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同样是网络热门议题
13:31
We heard听说 about polluted污染 air空气,
316
796000
2000
我们听到了空气污染
13:33
polluted污染 water, poisoned中毒 food餐饮.
317
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水污染和有毒食品问题
13:36
And guess猜测 what, we have faked伪造 beef牛肉.
318
801000
3000
你知道吗,我们制造假牛肉
13:39
They have sorts排序 of ingredients配料
319
804000
2000
他们有种配料
13:41
that you brush on a piece of chicken or fish,
320
806000
3000
你把它刷在一片鸡肉或鱼肉上
13:44
and it turns it to look like beef牛肉.
321
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它们就变得看起来像牛肉
13:47
And then lately最近,
322
812000
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然后最近
13:49
people are very concerned关心 about cooking烹饪 oil,
323
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人们非常关心食用油问题
13:51
because thousands数千 of people have been found发现
324
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3000
因为数以千计的人发现
13:54
[refining精制] cooking烹饪 oil
325
819000
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[精炼]食用油
13:56
from restaurant餐厅 slop泥浆.
326
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来自餐厅的地沟油
13:58
So all these things
327
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于是所有这些
14:00
have aroused引起 a huge巨大 outcry喊叫 from the Internet互联网.
328
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引起了来自互联网的巨大反响
14:04
And fortunately幸好,
329
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幸运的是
14:06
we have seen看到 the government政府
330
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我们看到政府部门
14:08
responding响应 more timely及时 and also more frequently经常
331
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更加及时,更加频繁的对公众关心的问题
14:11
to the public上市 concerns关注.
332
836000
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作出反应
14:13
While young年轻 people seem似乎 to be very sure
333
838000
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同时年轻人看起来更加关注
14:15
about their participation参与
334
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自己在公共政策制定中
14:17
in public上市 policy-making决策,
335
842000
2000
的参与性
14:19
but sometimes有时 they're a little bit lost丢失
336
844000
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但是他们有时有一点点迷失于
14:21
in terms条款 of what they want for their personal个人 life.
337
846000
3000
他们想要什么样的个人生活
14:24
China中国 is soon不久 to pass通过 the U.S.
338
849000
2000
中国很快将要超越美国
14:26
as the number one market市场
339
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成为奢侈品品牌
14:28
for luxury豪华 brands品牌 --
340
853000
2000
最大的市场--
14:30
that's not including包含 the Chinese中文 expenditures支出
341
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这还不包括中国人在欧洲或者其他地方
14:32
in Europe欧洲 and elsewhere别处.
342
857000
2000
的消费
14:34
But you know what, half of those consumers消费者
343
859000
3000
但是你知道吗?这些消费群体中的一半
14:37
are earning盈利 a salary薪水 below下面 2,000 U.S. dollars美元.
344
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收入在2000美元以下
14:40
They're not rich丰富 at all.
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他们根本不富裕
14:42
They're taking服用 those bags包装袋 and clothes衣服
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他们把那些包和衣服
14:45
as a sense of identity身分 and social社会 status状态.
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当作一种身份和社会地位的象征
14:48
And this is a girl女孩 explicitly明确地 saying
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这是一个女孩儿在一档电视交友
14:50
on a TV电视 dating约会 show显示
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节目中的话
14:52
that she would rather cry in a BMW宝马
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她说她宁愿坐在宝马车里哭
14:54
than smile微笑 on a bicycle自行车.
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也不愿坐在自行车后笑
14:57
But of course课程, we do have young年轻 people
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但是,我们当然还是有年轻人
14:59
who would still prefer比较喜欢 to smile微笑,
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仍然会选择微笑
15:01
whether是否 in a BMW宝马 or [on] a bicycle自行车.
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不管是坐宝马还是自行车
15:03
So in the next下一个 picture图片, you see a very popular流行 phenomenon现象
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所以在下张图片中,你会看到一个非常普遍的现象
15:07
called "naked" wedding婚礼, or "naked" marriage婚姻.
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叫做“裸婚”
15:10
It does not mean they will wear穿 nothing in the wedding婚礼,
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不是说他们裸体去结婚
15:13
but it shows节目 that these young年轻 couples情侣 are ready准备 to get married已婚
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指的是这些年轻夫妇准备好
15:16
without a house, without a car汽车, without a diamond钻石 ring
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在没有房子,没有汽车,没有钻戒
15:19
and without a wedding婚礼 banquet宴会,
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没有结婚典礼的情况下结婚
15:21
to show显示 their commitment承诺 to true真正 love.
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表明他们对于真爱的信奉
15:24
And also, people are doing good through通过 social社会 media媒体.
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同时,人们在通过社交媒体做着好事
15:27
And the first picture图片 showed显示 us
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第一张照片向我们展示了
15:29
that a truck卡车 caging笼养 500 homeless无家可归 and kidnapped绑架 dogs小狗
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一辆满载着500只将要成为食材的流浪狗
15:33
for food餐饮 processing处理
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的卡车
15:35
was spotted and stopped停止 on the highway高速公路
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被发现并被拦截在高速路上
15:38
with the whole整个 country国家 watching观看
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整个国家都在通过微博
15:40
through通过 microblogging微博.
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进行着关注
15:42
People were donating捐赠 money, dog food餐饮
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人们捐钱,狗粮
15:44
and offering volunteer志愿者 work to stop that truck卡车.
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自愿去拦截这辆车
15:47
And after hours小时 of negotiation谈判,
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经过数小时的交涉
15:49
500 dogs小狗 were rescued获救.
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500只狗被解救
15:52
And here also people are helping帮助 to find missing失踪 children孩子.
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同时人们还在帮助寻找丢失的孩子
15:56
A father父亲 posted发布 his son's儿子 picture图片 onto the Internet互联网.
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一位父亲把丢失孩子的照片放在网上
15:59
After thousands数千 of resends重发 in relay中继,
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消息被转发数千次之后
16:02
the child儿童 was found发现,
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孩子被找到了
16:04
and we witnessed目击 the reunion团圆 of the family家庭
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我们也通过微博见证了这个家庭
16:07
through通过 microblogging微博.
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得以重聚
16:09
So happiness幸福 is the most popular流行 word
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幸福是最近两年里
16:12
we have heard听说 through通过 the past过去 two years年份.
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我们听到的最多的词汇
16:15
Happiness幸福 is not only related有关
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幸福不仅仅与
16:18
to personal个人 experiences经验 and personal个人 values,
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个人的经历和价值有关
16:20
but also, it's about the environment环境.
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同样与大环境有关
16:22
People are thinking思维 about the following以下 questions问题:
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人们在思考着以下问题
16:25
Are we going to sacrifice牺牲 our environment环境 further进一步
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我们是否要通过牺牲环境的方式
16:28
to produce生产 higher更高 GDPGDP?
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来换取更高的GDP?
16:31
How are we going to perform演出 our social社会 and political政治 reform改革
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我们如何完成社会和政治改革
16:34
to keep pace步伐 with economic经济 growth发展,
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从而跟上经济增长的步伐
16:37
to keep sustainability可持续性 and stability稳定性?
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保持可持续性和稳定性?
16:40
And also, how capable is the system系统
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同样,自我更正的系统
16:43
of self-correctness自正确性
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有多大的能力
16:45
to keep more people content内容
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来保证人们在
16:48
with all sorts排序 of friction摩擦 going on at the same相同 time?
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各种摩擦同时发生的时候得到满意的结果?
16:51
I guess猜测 these are the questions问题 people are going to answer回答.
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我觉得人民会给出这些问题以答案
16:54
And our younger更年轻 generation
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同时我们的年轻一代
16:56
are going to transform转变 this country国家
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将会改变这个国家
16:58
while at the same相同 time being存在 transformed改造 themselves他们自己.
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同样,在这个过程中改变着他们自己
17:02
Thank you very much.
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非常感谢
17:04
(Applause掌声)
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(掌声)
Translated by Jiwei Qu
Reviewed by Angelia King

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ABOUT THE SPEAKER
Yang Lan - Media mogul, TV host
Yang Lan is often called “the Oprah of China.” The chair of a multiplatform business empire, Yang is pioneering more-open means of communication in the communist nation.

Why you should listen

Yang Lan’s rise to stardom in China has drawn comparisons to Oprah Winfrey’s success in the US. It’s easy to see why: Yang is a self-made entrepreneur and the most powerful woman in the Chinese media. As chair of Sun Media Investment Holdings, a business empire she built with her husband, Yang is a pioneer of open communication.

Yang started her journalism career by establishing the first current-events TV program in China. She created and hosted many other groundbreaking shows, starting with the chatfest Yang Lan One on One. The popular Her Village, which now includes an online magazine and website, brings together China’s largest community of professional women (more than 200 million people a month).

Yang, who served as an ambassador for the 2008 Olympic Games in Beijing, wields her influence for philanthropic endeavors, too. She founded the Sun Culture Foundation in 2005 to raise awareness about poverty and to promote cross-cultural communication.

More profile about the speaker
Yang Lan | Speaker | TED.com

Data provided by TED.

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