ABOUT THE SPEAKER
Vinay Venkatraman - Designer
Vinay Venkatraman aims to design technological devices for the "bottom of the pyramid" rather than simply for the affluent.

Why you should listen

Designer Vinay Venkatraman is committed to creating a digitally inclusive world. A founding partner at the Copenhagen Institute of Interaction Design, Vinay aims to design for the populations of the world who don't have access to the latest tech gadget. He calls his outlook "Frugal Digital."

Vinay’s background is in industrial design, and he began his career fashioning bicycles and kitchen appliances. He was soon enticed by filmmaking and worked as visual effects designer for a leading post production house, Prime Focus Ltd, on various advertisements and movies. He later shifted his focus to software products, working as a product designer at Microsoft for emerging technologies.

Vinay’s work has been written about in leading design magazines and popular blogs. He has also taught courses at Aarhus University, IUAV University in Venice and the IT University of Copenhagen.

More profile about the speaker
Vinay Venkatraman | Speaker | TED.com
TEDxSummit

Vinay Venkatraman: Technology crafts for the digitally underserved

威内-卡特拉曼

Filmed:
624,179 views

全球有三分之二的人没有最新的智能手机,但是当地的电子商铺可以通过用低价的零部件改造老技术来打造一台。威内-卡特拉曼为我们介绍了他所作的科技小产品,为我们讲述他如何帮助乡村学校把一部手机、一个便当盒和一个闪光灯组装成一台电子投影仪,以及他如何把闹钟加数遍变成一台医疗设备,从而提升当地医疗服务。
- Designer
Vinay Venkatraman aims to design technological devices for the "bottom of the pyramid" rather than simply for the affluent. Full bio

Double-click the English transcript below to play the video.

00:12
Frugal节俭 Digital数字 is essentially实质上 a small research研究 group at C.I.D.
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节俭/富国电子(Frugal Digital)本质上是一家挂靠在哥本哈根互动设计机构下的小型研究机构
00:17
where we are looking to find
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哥本哈根互动设计机构的成员们一直在尝试研究
00:19
alternate备用 visions愿景 of how to create创建 a digitally数字 inclusive包括的 society社会.
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改变对于如何创造一个包罗万象的电子社会的一些看法
00:24
That's what we're after.
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这是我们追求的目标
00:26
And we do this because we actually其实 believe
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我们之所以这么做,是因为我们认为
00:28
that silicon technology技术 today今天 is mostly大多 about
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目前的硅谷科技大多关于
00:31
a culture文化 of excess过量.
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一种过剩文化
00:33
It's about the fastest最快的 and the most efficient高效
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它的主体大多关于最快的速度,最高的效率
00:35
and the most dazzling令人眼花缭乱 gadget小工具 you can have,
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最炫的工具
00:38
while about two-thirds三分之二 of the world世界
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然而,世界上三分之二左右的人
00:40
can hardly几乎不 reach达到 the most basic基本 of this technology技术
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几乎难以接触到这种最基本的科技
00:44
to even address地址 fundamental基本的 needs需求 in life,
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并用这种科技解决最基本的生活需求
00:48
including包含 health健康 care关心, education教育
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例如,医疗,教育
00:50
and all these kinds of very fundamental基本的 issues问题.
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以及其他所有最最基本的事项
00:54
So before I start开始, I want to talk about a little anecdote轶事,
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所以,在我开始今天的演讲前,我想跟大家分享一个小故事
00:57
a little story故事 about a man I met会见 once一旦 in Mumbai孟买.
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是关于一位我曾在孟买碰到的先生
01:01
So this man, his name名称 is SathiSathi Shri至尊.
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他名叫萨斯-佘理
01:03
He is an outstanding优秀 person,
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他非常杰出
01:06
because he's a small entrepreneur企业家.
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因为他是一位企业家
01:08
He runs运行 a little shop
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自己经营着一家小店
01:09
in one of the back streets街道 of Mumbai孟买.
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那家店位于孟买的一条穷街陋巷
01:11
He has this little 10-square-meter-平方米 store商店,
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店面只有10平米左右
01:14
where so much is being存在 doneDONE.
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但他却在这间简陋狭小的店铺里做了很多事情
01:17
It's incredible难以置信, because I couldn't不能 believe my eyes眼睛
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令人难以置信,我简直不敢相信我自己的眼睛
01:19
when I once一旦 just happened发生 to bump磕碰 into him.
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当我有一次偶遇他的时候
01:21
Basically基本上, what he does is, he has all these services服务
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他所提供的服务几乎包罗万象,无所不及
01:23
for micro-payments小额支付 and booking预订 tickets门票
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那些服务通常针对小额付款和在线订票
01:26
and all kinds of basic基本 things that you would go online线上 for,
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还有各种琐碎、基本的在线活动,你能想到的那些基本上都被涵盖在内
01:29
but he does it for people offline离线
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但是他是服务于线下的客户
01:31
and connects所连接 to the digital数字 world世界.
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把线下的客户连接到电子世界中来
01:33
More importantly重要的, he makes品牌 his money
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更重要的是,他的盈利模式是
01:35
by selling销售 these mobile移动 recharge充值 coupons优惠券, you know,
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通过销售手机充值卡
01:38
for the prepaid充值 subscriptions订阅.
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给预付卡的用户
01:40
But then, in the backside背面, he's got this little nook角落
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然后,在店面,他有个小房间
01:43
with a few少数 of his employees雇员
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和一些员工
01:46
where they can fix固定 almost几乎 anything.
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在里面他们就可以修理几乎所有东西
01:48
Any cell细胞 phone电话, any gadget小工具 you can bring带来 them, they can fix固定 it.
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包括所有手机,小工具,他们都可以修理
01:51
And it's pretty漂亮 incredible难以置信 because I took my iPhone苹果手机 there,
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覆盖的服务还很广泛,我曾经就拿过iPhone去修
01:55
and he was like, "Yeah, do you want an upgrade升级?"
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他说:“你是否需要升级?”
01:57
"Yes." (Laughter笑声)
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“当然要!”(笑声)
01:59
I was a bit skeptical怀疑的, but then, I decided决定
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当时我其实对他抱有怀疑,但是之后我决定
02:01
to give him a Nokia诺基亚 instead代替. (Laughter笑声)
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还是先给他个诺基亚试试看吧(笑声)
02:06
But what I was amazed吃惊 about is this reverse相反 engineering工程
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不过之后我就吃惊了,他的逆向工程做得如此之好
02:11
and know-how知识 that's built内置 into this little two meters of space空间.
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他拿小小的两米空间内竟然蕴藏着如此深厚的知识功力
02:16
They have figured想通 out everything that's required需要
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他们能够解决所有需要的东西
02:18
to dismantle拆除, take things apart距离,
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例如拆解
02:20
rewrite改写 the circuitry电路, re-flash再闪光 the firmware固件,
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重排电路,更新固件
02:23
do whatever随你 you want to with the phone电话,
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对手机无所不能
02:25
and they can fix固定 anything so quickly很快.
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而且他们修理速度非常之快
02:28
You can hand over a phone电话 this morning早上
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你可以把手机早上拿过去
02:30
and you can go pick it up after lunch午餐,
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午饭后左右就可以取回了
02:32
and it was quite相当 incredible难以置信.
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相当惊人
02:34
But then we were wondering想知道 whether是否 this is
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于是我们差异这究竟是
02:35
a local本地 phenomenon现象, or is truly global全球?
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当地的一个现象,还是在全球均属普遍现象
02:38
And, over time, we started开始 understanding理解
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随着时间慢慢过去,我们开始逐渐理解
02:40
and systematically系统 researching研究
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也开始系统地做一些研究
02:42
what this tinkering修修补补 ecosystem生态系统 is about,
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他们这种维修生态系统究竟是什么
02:44
because that is something that's happening事件
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因为这发生在
02:46
not just in one street corner in Mumbai孟买.
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孟买的大街小巷,每个角落,并非只在这条街而已
02:48
It's actually其实 happening事件 in all parts部分 of the country国家.
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甚至遍布全国
02:51
It's even happening事件 in Africa非洲, like, for example,
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乃至非洲,比如
02:53
in Cape Town we did extensive广泛 research研究 on this.
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我们在开普敦对此做了大量研究
02:55
Even here in Doha多哈 I found发现 this little nook角落
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即便在这里——多哈,我也能找到这个小小的角落
02:58
where you can get alarm报警 clocks时钟 and watches手表 fixed固定,
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你可以通过它修理闹钟和手表
03:01
and it's a lot of tiny little parts部分. It's not easy简单.
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闹钟、手表都有很多小零部件,修理起来着实不易
03:04
You've got to try it on your own拥有 to believe it.
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你自己试试就知道了
03:06
But what fuels燃料 this?
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但是是什么驱动了这些呢?
03:08
It's this entire整个 ecosystem生态系统 of low-cost低成本 parts部分
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就是整套低成本零件的生态系统
03:11
and supplies耗材 that are produced生成 all over the world世界, literally按照字面,
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产自世界各地
03:15
and then redistributed再分配 to basically基本上 service服务 this industry行业,
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而后,他们重新分配到这个产业
03:19
and you can even buy购买 salvaged打捞 parts部分.
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你甚至可以通过他们买到二手零件
03:21
Basically基本上, you don't have to necessarily一定 buy购买
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你甚至基本上不用买
03:23
brand new things. You have condemned谴责 computers电脑
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任何新的东西。你有个坏电脑
03:25
that are stripped剥离 apart距离,
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那些电脑没有了外壳
03:27
and you can buy购买 salvaged打捞 components组件
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但是你可以买一些处理零部件
03:28
and things that you can reassemble重组 in a new configuration组态.
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然后重新组装一台电脑
03:32
But what does this new, sort分类 of, approach途径 give us?
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那么我们可以从这种新的方式中学到什么呢?
03:36
That's the real真实 question, because this is something
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这是真正关键的问题,因为有些东西一直存在着
03:37
that's been there, part部分 of every一切 society社会
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作为每个社会的一部分
03:40
that's deprived剥夺 of enough足够 resources资源.
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需要耗费太多资源
03:42
But there's an interesting有趣 paradigm范例.
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但是,同时也有一个有趣的范式
03:44
There's the traditional传统 crafts工艺,
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通常现有传统手工艺
03:45
and then there's the technology技术 crafts工艺.
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而后演变成科技含量高的工艺
03:47
We call it the technology技术 crafts工艺 because these are emerging新兴.
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我们称之为“科技含量高的工艺”是因为它们还刚刚兴起
03:50
They're not something that's been established既定.
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它们并非成熟的产业
03:52
It's not something that's institutionalized制度化.
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没有形成气候
03:54
It's not taught in universities高校.
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大学里也没有关于这一领域的课程和研究
03:56
It's taught [by] word of mouth,
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而是口口相传的
03:58
and it's an informal非正式的 education教育 system系统 around this.
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属于非正式教育体系
04:00
So we said, "What can we get out of this?
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因此,我们想说:“我们究竟可以从中学到什么呢?”
04:03
You know, like, what are the key values that we can get out of this?"
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你认为我们应从中学习什么关键价值观呢?
04:05
The main主要 thing is a fix-it-locally修复它在本地 culture文化,
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我认为主要是一种文化,即力争在本地修复
04:08
which哪一个 is fantastic奇妙 because it means手段 that your product产品
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这简直太棒了,因为这意味着你的产品
04:10
or your service服务 doesn't have to go through通过
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或服务无需经过
04:12
a huge巨大 bureaucratic官僚主义 system系统 to get it fixed固定.
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冗长的行政系统,才最终得以修复
04:15
It also affords得到 us cheap低廉 fabrication制造, which哪一个 is fantastic奇妙,
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同时,它也便于我们获得经济实惠的附件,这也非常好,
04:18
so it means手段 that you can do a lot more with it.
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因为它意味着你可以花同样的钱做更多的事
04:20
And then, the most important重要 thing is,
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然后,最重要的是
04:22
it gives us large math数学 for low cost成本.
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它为我们大大地节省了成本
04:24
So it means手段 that you can actually其实 embed
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也就意味着你可以运用
04:27
pretty漂亮 clever聪明 algorithms算法 and lots of other kinds
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很多巧妙的算法
04:30
of extendable扩展 ideas思路 into really simple简单 devices设备.
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把它更广泛地应用于一些实际上非常简单的设备上
04:34
So, what we call this is a silicon cottage茅屋 industry行业.
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因此,我们称之为硅谷“山寨”行业
04:39
It's basically基本上 what was the system系统 or the paradigm范例
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基本上,它就是工业革命前的系统或范式
04:42
before the industrial产业 revolution革命 is now re-happening再发生
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这种系统和范式现在再次上演
04:44
in a whole整个 new way in small digital数字 shops商店
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以一种全新的方式,开展在小规模电子商店里
04:47
across横过 the planet行星 in most developing发展 countries国家.
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遍布全球大多数的发展中国家
04:50
So, we kind of toyed玩弄 around with this idea理念,
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因此,我们就考虑这个想法
04:54
and we said, "What can we do with this?
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我们想:“我们能利用这个想法做些什么呢?
04:56
Can we make a little product产品 or a service服务 out of it?"
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能不能用它来发明一些小产品或设计什么服务呢?“
04:59
So one of the first things we did is this thing called
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因此我们做的第一件事就是
05:01
a multimedia多媒体 platform平台. We call it a lunch午餐 box.
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多媒体平台。我们称之为”午餐盒“
05:03
Basically基本上 one of the contexts上下文 that we studied研究 was
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我们研究的场景之一是
05:06
schools学校 in very remote远程 parts部分 of India印度.
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位于印度很偏远的学校
05:10
So there is this amazing惊人 concept概念 called the one-teacher一个教师 school学校,
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这个惊人的想法在当地被叫做”一个老师的学校“
05:13
which哪一个 is basically基本上 a single teacher老师 who is a multitasker身兼数职
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这唯一的老师在那里扮演着多重角色
05:16
who teaches this amazing惊人 little social社会 setting设置.
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在这让人惊讶的小型社会场合中教课
05:18
It's an informal非正式的 school学校,
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它是一所非正规教育的学校
05:20
but it's really about holistic整体 education教育.
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但教育的领域很是全面
05:22
The only thing that they don't have
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他们唯一没有的是
05:23
is access访问 to resources资源. They don't even have a textbook教科书
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资源。他们甚至没有教科书
05:25
sometimes有时, and they don't even have a proper正确 curriculum课程.
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有时候,他们也没有合适的课程
05:28
So we said, "What can we do to empower授权 this teacher老师
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所以我们就像:”我们如何才能让这位老师有更多‘权力’呢
05:32
to do more?" How to access访问 the digital数字 world世界?
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从而他可以施展更多?”如何让他接触到电子世界?
05:35
Instead代替 of being存在 the sole唯一 guardian监护人 of information信息,
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而非作为唯一的信息守护者
05:37
be a facilitator主持人 to all this information信息.
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让他能够传递这些信息
05:40
So we said, "What are the steps脚步 required需要 to empower授权 the teacher老师?"
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所以我们想:“要做到这一点哪些步骤是必要的呢?”
05:43
How do you make this teacher老师 into a digital数字 gateway网关,
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如何让这位老师成为数字的大门
05:46
and how do you design设计 an inexpensive便宜 multimedia多媒体 platform平台
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如何设计一个花费不太高昂的多媒体平台
05:48
that can be constructed locally本地 and serviced服务 locally本地?"
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而且这个平台需要在本地搭建,并服务本地“
05:51
So we walked around.
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于是我们在当地考察了一番
05:53
We went and scavenged清除 the nearby附近 markets市场,
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去了一些就近的市场
05:56
and we tried试着 to understand理解, "What can we pick up that will make this happen发生?"
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试着去了解,”通过学习什么东西能促进实现这个想法?“
06:00
So the thing that we got
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我们从中学到了一点
06:02
was a little mobile移动 phone电话 with a little pico微微 projector放映机
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那就是配备小投影仪的移动电话
06:05
that comes for about 60 dollars美元.
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一台这样的电话大约是60美元
06:08
We went a bought a flashlight手电筒 with a very big battery电池,
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我们买了一个带大电池的闪光灯
06:10
and a bunch of small speakers音箱.
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还有一些小的麦克风
06:12
So essentially实质上, the mobile移动 phone电话 gives us
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于是,这部手机给了我们
06:14
a connected连接的 multimedia多媒体 platform平台.
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一个连接外界的多媒体平台
06:16
It allows允许 us to get online线上 and allows允许 us to load加载 up files
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我们可以通过它上网,上传文件
06:20
of different不同 formats格式 and play them.
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包括各种格式,还可以播放、观看这些文件
06:22
The flashlight手电筒 gives us this really intense激烈, bright L.E.D.,
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闪光灯则是一个发光很强,很明亮的LED
06:25
and six hours小时 worth价值 of rechargeable充电 battery电池 pack,
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还带有可充电的电池,可支撑长达6小时
06:28
and the lunch午餐 box is a nice不错 little package
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这个”午饭盒“可谓一个很不错的小装备
06:30
in which哪一个 you can put everything inside,
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你可以往里面放任何东西
06:32
and a bunch of mini微型 speakers音箱 to sort分类 of
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以及一些小型扬声器用来
06:34
amplify放大 the sound声音 large enough足够.
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扩大音量
06:35
Believe me, those little classrooms教室 are really noisy嘈杂.
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请相信我,那些小教室确实非常嘈杂
06:39
They are kids孩子 who scream惊叫 at the top最佳 of their voices声音,
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小孩子们通常都大喊大叫
06:42
and you really have to get above以上 that.
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因此你的音量必须高过他们
06:43
And we took it back to this little tinkering修修补补 setup建立
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我们拿回这件小东西
06:46
of a mobile移动 phone电话 repair修理 shop,
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把它拿到那个维修铺
06:48
and then the magic魔法 happens发生.
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随后,奇妙的事情就发生了
06:49
We dismantle拆除 the whole整个 thing,
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我们拆解了它
06:51
we reassemble重组 it in a new configuration组态,
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把它重新组装
06:53
and we do this hardware硬件 mashup混搭,
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把硬件重整一番
06:55
systematically系统 training训练 the guy how to do this.
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系统性地培训了团队成员如何操作
06:58
Out comes this, a little lunch午餐 box -- form形成 factor因子.
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于是,这个小”午饭盒”就诞生了!
07:01
(Applause掌声)
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(掌声)
07:08
And we systematically系统 field领域 tested测试,
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之后,我们进行了系统性地实地测试
07:11
because in the field领域 testing测试 we learned学到了 some
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因为在这些实地测试中我们可以了解到
07:14
important重要 lessons教训, and we went through通过 many许多 iterations迭代.
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一些要点,我们经历一遍又一遍的重复
07:16
One of the key issues问题 was battery电池 consumption消费 and charging充电.
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一个关键的问题是电池耗电量和充电
07:19
Luminosity亮度 was an issue问题, when you have too much bright sunlight阳光 outside.
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亮度也是个问题,有时候室外的阳光非常刺眼
07:23
Often经常 the roofs屋顶 are broken破碎, so you don't have enough足够
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因为很多情况下屋顶是破损的,因此你的教室
07:25
darkness黑暗 in the classroom课堂 to do these things.
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可能暗度不合适
07:28
We extended扩展 this idea理念. We tested测试 it many许多 times over,
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我们延伸了这一想法,再次反复调试了很多次
07:31
and the next下一个 version we came来了 up with was a box
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之后的升级版
07:34
that kind of could trickle charge收费 on solar太阳能 energy能源,
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可以利用太阳能来充电
07:36
but most importantly重要的 connect to a car汽车 battery电池,
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更重要的是,它可以连接到汽车电池
07:39
because a car汽车 battery电池 is a ubiquitous普及 source资源 of power功率
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因为汽车电池是比较普及的能源形式
07:42
in places地方 where there's not enough足够 electricity电力
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特别是当地这种电力不完善的地方
07:44
or erratic不稳定的 electricity电力.
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或者说供电不稳定
07:46
And the other key thing that we did was
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我们做的另外一件很关键的事情是
07:48
make this box run off a USBUSB key, because we realized实现
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给它设计了一个USB接口,因为我们意识到
07:51
that even though虽然 there was GPRSGPRS and all that on paper,
176
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纵使有GPRS信号,和论文里面都有的东西,
07:54
at least最小, in theory理论, it was much more efficient高效
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至少理论上更有效的方式是
07:57
to send发送 the data数据 on a little USBUSB key by surface表面 mail邮件.
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用U盘传送数据
08:00
It might威力 take a few少数 days to get there,
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可能需要几天才能到
08:02
but at least最小 it gets得到 there in high definition定义
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但至少清晰度很高
08:05
and in a reliable可靠 quality质量.
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而且质量可靠
08:07
So we made制作 this box, and we tested测试 it again
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因此我们做了这个小盒子,然后重新测试了一下
08:09
and again and again, and we're going through通过
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并随着设计不断测试
08:11
multiple iterations迭代 to do these things.
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不断改进
08:12
But it's not limited有限 to just education教育.
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但是这个技术绝非仅限于用于教育
08:15
This kind of a technique技术 or metrology度量衡学
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这种技术
08:17
can actually其实 be applied应用的 to other kinds of areas,
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几乎可以用于任何领域
08:19
and I'm going to tell you one more little story故事.
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让我再告诉你一个小故事
08:21
It's about this little device设备 called a medi-meterMEDI-米.
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这个故事关于一个叫做“中介测量器”的小设备
08:23
It's basically基本上 a little health健康 care关心 screening筛查 tool工具 that we developed发达.
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这是我们研发的一个小型健康检测仪
08:27
In India印度, there is a context上下文 of these amazing惊人 people,
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在印度,有一群
08:30
the health健康 care关心 workers工人 called ASHAASHA workers工人.
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惊人的医疗工作者——ASHA工作人员
08:32
They are essentially实质上 foot脚丫子 soldiers士兵 for the health健康 care关心 system系统
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他们堪称医疗卫生系统的排头兵
08:35
who live生活 in the local本地 community社区 and are trained熟练
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生活在当地社区,接受过
08:37
with basic基本 tools工具 and basic基本 concepts概念 of health健康 care关心,
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基本医疗概念和工具操作的培训
08:40
and the main主要 purpose目的 is basically基本上 to inform通知 people
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主要目的是告诉人们
08:44
to basically基本上, how to lead a better life, but also
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如何过更好的生活,同时
08:47
to divert转移 or sort分类 of make recommendations建议
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提出一些建议
08:50
of what kind of health健康 care关心 should they approach途径?
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关于他们应该获取哪种医疗服务?
08:53
They are basically基本上 referral转诊 services服务, essentially实质上.
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从本质上来讲,他们是为人们推荐服务
08:56
But the problem问题 with that is that we realized实现
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但是我们觉得这其中的问题是
08:58
after a bunch of research研究 that they are amazing惊人
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经过一系列研究之后,他们会
09:02
at referring people to the nearest最近的 clinic诊所
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告诉人们哪里是最近的诊室
09:05
or the public上市 health健康 care关心 system系统, but what happens发生 at the
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或者公共医疗护理系统,但是
09:08
public上市 health健康 care关心 system系统 is this: these incredibly令人难以置信 long lines线
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那些公共医疗护理系统的一个问题是:这些地方通常都需要排很长的队
09:12
and too many许多 people who overload超载 the system系统
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人太多了,使得系统超负荷运转
09:14
simply只是 because there's not enough足够 doctors医生 and facilities设备
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简单说是因为医生和设备数量不够
09:17
for the population人口 that's being存在 referred简称.
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对比需要使用这些资源的人数
09:19
So everything from a common共同 cold
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因此,下至普通感冒
09:21
to a serious严重 case案件 of malaria疟疾 gets得到 almost几乎 the same相同
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上至严重的疟疾,基本上都是同等对待
09:24
level水平 of attention注意, and there's no priorities优先.
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没有分优先级
09:27
So we said, "Come on, there's got to be a better way
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于是我们就想:“不行!一定得有一种更好的方式!
09:29
of doing this for sure."
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需要有更好的办法来解决这个问题!”
09:31
So we said, "What can we do with the ASHAASHA worker工人
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“那么我们该怎么跟ASHA工作人员一起合作呢
09:34
that'll那会 allow允许 this ASHAASHA worker工人 to become成为 an interesting有趣 filter过滤,
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才能让他们成为一个好的筛选机制
09:37
but not just a filter过滤, a really well thought through通过 referral转诊
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而不仅仅是一个筛子而已,能够让他们发挥推荐的作用
09:40
system系统 that allows允许 load加载 balancing平衡 of the network网络,
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进而还可以平衡系统内的工作量
09:43
and directs指导 patients耐心 to different不同 sources来源 of health健康 care关心
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把不同病人分配到不同的卫生资源
09:47
based基于 on the severity严重 or the criticalness批判性 of those situations情况?"
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根据他们疾病的严重程度”
09:51
So the real真实 key question was,
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于是最关键的问题就是
09:53
how do we empower授权 this woman女人?
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我们如何助力这些女士们?
09:55
How do we empower授权 her with simple简单 tools工具
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如何用比较简单的工具让她们有能力胜任?
09:57
that's not diagnostic诊断 but more screening筛查 in nature性质
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本质上是更多的侧重于筛选,而非严格诊断
10:00
so she at least最小 knows知道 how to advise劝告 the patients耐心 better?
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从而让她们如何给病人更好的建议?
10:04
And that'll那会 make such这样 a huge巨大 difference区别 on the system系统,
225
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这对系统会产生很大的影响
10:06
because the amount of waiting等候 time and the amount of
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因为等候的时间太长,并且他们需要做跋涉的路程太远
10:11
distances距离 that people need to travel旅行, often经常 sometimes有时
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有时候当地人需要经过
10:12
seven to 15 kilometers公里, sometimes有时 by foot脚丫子,
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7-15公里,有时候甚至是步行的
10:15
to get a simple简单 health健康 check doneDONE, is very, very detrimental有害
229
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才可以获得一次简单的健康检查,这是极其不利的
10:21
in the sense that it really dissuades劝阻 people
230
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从某种程度上讲,甚至让人们放弃
10:23
from getting得到 access访问 to health健康 care关心.
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去获取医疗服务
10:25
So if there was something that she could do,
232
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因此,如果她们可以做到
10:27
that would be amazing惊人.
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刚才提到的那些事情,那将令人震撼而惊奇
10:28
So what we did was that we converted转换 this device设备
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于是我们把这个想法转换成了这个设备
10:31
into a medical device设备.
235
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这个医疗仪器
10:33
I want to demo演示 this actually其实,
236
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让我来为你们展示一下
10:34
because it's a very simple简单 process处理.
237
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因为过程很简单
10:37
Bruno布鲁诺, do you want to join加入 us? (Cheers干杯)
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布鲁诺,想一起来吗?(鼓励)
10:39
Come along沿. (Applause掌声)
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来吧!(掌声)
10:46
So, what we're going to do is that
240
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我们要做的就是
10:49
we're going to measure测量 a few少数 basic基本 parameters参数 on you,
241
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来测量你的一些基本指标
10:52
including包含 your pulse脉冲 rate and the amount of oxygen
242
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2855
包括,脉搏、心率、氧饱和率
10:54
that's there in your blood血液.
243
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就是那些在你血液里的氧气含量
10:56
So you're going to put your thumb拇指 on top最佳 of this.
244
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你只要把手指放在上面就可以了
11:00
Bruno布鲁诺 Giussani吉萨尼: Like this, works作品?
245
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布鲁诺:就像这样?可以吗?
11:01
Vinay维奈 VenkatramanVenkatraman: Yeah. That's right. BGBG: Okay.
246
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威内:对,没错。布鲁诺:好
11:03
VVVV: So I'm going to start开始 it up. I hope希望 it works作品.
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威内:好,那我要开始啦!希望它能成功。
11:07
(Beeps蜂鸣声) It even beeps蜂鸣声, because it's an alarm报警 clock时钟, after all.
248
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(嘀嘀声)它会发出嘀嘀声,因为它毕竟是个闹钟
11:11
So ... (Laughter笑声)
249
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2012
呵呵(笑声)
11:13
So I take it into the start开始 position位置, and then
250
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4391
好,现在我从头开始,然后
11:18
I press the read button按键. (Beeps蜂鸣声)
251
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我按下阅读键(嘀嘀声)
11:21
So it's taking服用 a little reading from you. (Beeps蜂鸣声)
252
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于是,它就开始测量了你的那些指标了(嘀嘀声)
11:27
And then the pointer指针 goes and points to three different不同 options选项.
253
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然后指针就指向三个不同的标准
11:30
Let's see what happens发生 here.
254
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让我们来看一看
11:33
(Beeps蜂鸣声) Oh Bruno布鲁诺, you can go home, actually其实.
255
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(嘀嘀声)哦,布鲁诺,你可以回去了
11:35
BGBG: Great. Good news新闻. (Applause掌声)
256
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BG:太棒了!好消息!(掌声)
11:39
VVVV: So ... (Applause掌声)
257
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威内:呵呵,那么……(掌声)
11:41
So the thing about this is that
258
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从中我们可以看到
11:44
if the pointer指针, unfortunately不幸, had pointed to the red spot,
259
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4105
如果指针不幸地指向红色区域
11:48
we would have to rush you to a hospital醫院.
260
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它警示我们要赶紧去医院
11:50
Luckily, not today今天. And if it had pointed to the orange橙子
261
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还好今天不是这样。如果它指向橙色区域
11:54
or the amber琥珀色, it basically基本上 meant意味着 you had to have,
262
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或者受琥珀色,那么说明你必须
11:57
sort分类 of, more continuous连续 care关心 from the health健康 care关心 worker工人.
263
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从医疗工作者那里获取持续的护理服务
12:00
So that was a very simple简单 three-step三步 screening筛查 process处理
264
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所以,这可以说是一个很简单的三部曲检验流程
12:03
that could basically基本上 change更改 the equation方程
265
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但是却可以带来很多改变
12:05
of how public上市 health健康 care关心 works作品 in so many许多 different不同 ways方法.
266
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对公共医疗卫生产生方方面面的影响
12:08
BGBG: Thank you for the good news新闻. VVVV: Yeah.
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布鲁诺:谢谢你的好消息!威内:没关系!
12:09
(Applause掌声)
268
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(掌声)
12:14
So, very briefly简要地, I'll just explain说明 to you how this is doneDONE,
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所以,我已经向各位简要介绍了这个设备的基本工作方式
12:17
because that's the more interesting有趣 part部分.
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因为这部分比较有趣
12:20
So essentially实质上, the three things that are required需要
271
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从根本上来讲,需要具备三点
12:22
to make this conversion转变 from this guy to this guy
272
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来确保这一转变
12:27
is a cheap低廉 remote远程 control控制 for a television电视
273
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首先是价格低廉电视机的遥控器
12:31
that you can almost几乎 find in every一切 home today今天,
274
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这个你在哪里都买得到
12:34
some parts部分 from a computer电脑 mouse老鼠, basically基本上,
275
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3714
其次是电脑鼠标的一些部件
12:38
something that you can scavenge清除 for very low cost成本,
276
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这些你也可以以很低的价格淘到
12:41
and a few少数 parts部分 that have to be pre-programmed预编程.
277
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还有就是一些编过程的部件
12:44
Basically基本上 this is a micro-controller微控制器 with a few少数
278
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换句话说,它就是个小遥控器,外加一些
12:47
extra额外 components组件 that can be shipped for very little cost成本
279
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零部件,都是极其便宜的东西
12:49
across横过 the world世界, and that's what is all required需要
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在世界上任何地方一样。这就是所需要的全部了
12:52
with a little bit of local本地 tinkering修修补补 talent天赋
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可能还需要一点当地的维修人才
12:55
to convert兑换 the device设备 into something else其他.
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来转换这个设备
12:58
So we are right now doing some systematic系统的 field领域 tests测试
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所以我们现在要做的就是一些系统的实地测试
13:01
to basically基本上 ascertain探明 whether是否 something like this actually其实
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从而确认这个设备是否
13:04
makes品牌 sense to the ASHAASHA worker工人.
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能够合理地应用于ASHA工作人员的工作场合
13:06
We are going through通过 some reference参考 tests测试 to compare比较 it
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我们开展了一些对比测试来进行比较
13:09
against反对 professional专业的 equipment设备 to see if there's a degree
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跟那些专业设备进行对比,看看
13:13
of change更改 in efficacy功效 and if it actually其实 makes品牌 an impact碰撞
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在效率方面的提高和对
13:15
in people's人们 lives生活. But most importantly重要的,
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人们生活产生的实际响。不过,最重要的当属
13:18
what we are trying to do right now
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我们现在尝试做的
13:19
is we are trying to scale规模 this up, because there
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是扩大它的规模
13:22
are over 250,000 ASHAASHA workers工人 on the ground地面
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因为总共有超过25万ASHA工作人员
13:24
who are these amazing惊人 foot脚丫子 soldiers士兵, and if we can
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作为医疗领域的排头兵,如果我们可以
13:27
give at least最小 a fraction分数 of them the access访问 to these things,
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至少给他们中的一部分这些设备
13:31
it just changes变化 the way the economics经济学 of public上市 health健康 care关心
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就可以大大改变公共医疗卫生的经济
13:34
works作品, and it changes变化 the way systems系统 actually其实 function功能,
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运作方式了,它改变了系统的运作方式
13:37
not just on a systematic系统的 planning规划 level水平,
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而不仅是在系统性统筹计划层面上的
13:41
but also in a very grassroots基层, bottom-up自下而上 level水平.
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但是也非常草根,非常自下而上
13:44
So that's it, and we hope希望 to do this in a big way.
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就是这样,我们希望能更大规模地做这些事情
13:47
Thank you. (Applause掌声)
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谢谢!(掌声)
13:50
(Applause掌声)
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(掌声)
Translated by Kang Rong SUN
Reviewed by Hom Liu

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ABOUT THE SPEAKER
Vinay Venkatraman - Designer
Vinay Venkatraman aims to design technological devices for the "bottom of the pyramid" rather than simply for the affluent.

Why you should listen

Designer Vinay Venkatraman is committed to creating a digitally inclusive world. A founding partner at the Copenhagen Institute of Interaction Design, Vinay aims to design for the populations of the world who don't have access to the latest tech gadget. He calls his outlook "Frugal Digital."

Vinay’s background is in industrial design, and he began his career fashioning bicycles and kitchen appliances. He was soon enticed by filmmaking and worked as visual effects designer for a leading post production house, Prime Focus Ltd, on various advertisements and movies. He later shifted his focus to software products, working as a product designer at Microsoft for emerging technologies.

Vinay’s work has been written about in leading design magazines and popular blogs. He has also taught courses at Aarhus University, IUAV University in Venice and the IT University of Copenhagen.

More profile about the speaker
Vinay Venkatraman | Speaker | TED.com

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