TEDGlobal 2007
Hector Ruiz: The thinking behind 50x15
Hector Ruiz：连接这个世界
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Hector Ruiz，AMD执行主席，希望给每一个人提供因特网的连接。在这个演讲中，他分享了他不寻常的人生故事，并且描述了AMD５０×１５的创举项目。这个项目要在2015年，通过网络连接起世界上50%的人。
Hector Ruiz - CEO
The executive chairman of AMD, Hector Ruiz is devoted to his company's 50x15 initiative, which seeks to give 50 percent of the world's population access to the internet by 2015. Full bio
The executive chairman of AMD, Hector Ruiz is devoted to his company's 50x15 initiative, which seeks to give 50 percent of the world's population access to the internet by 2015. Full bio
Double-click the English transcript below to play the video.
00:18
You know, one of the things that I'd like to say upfront is that
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如你们所知道的，有一件事我想说在最前面
00:22
I'm really here by accident.
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我能来到这里实在是很偶然。
00:25
And what I mean -- not at TED -- that I'm --
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我是指，并非来到TED, 而是我
00:28
at this point in my life, truly my set of circumstances
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能达到我生活的这个状态，和我的周围真实的环境
00:32
I would truly consider an accident.
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我真的认为这是一个偶然。
00:35
But what I'd like to talk to you about today
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但是，我今天想对你们说的
00:36
is perhaps a way in which we could use technology
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是一种我们可以用来使用科技的方法，
00:41
to make those accidents happen often.
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也许能让这种偶然的事情经常发生。
00:43
Because I really think, when I look back at how I actually ended up
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因为我真的认为，当我回顾我是如何成长起来
00:50
in this accident, technology played a big role in that.
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在这种偶然中，科技发挥了非常重要的作用。
00:54
So, what I'd like to do today is tell you a little bit about myself,
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因此，今天我想做的事情就是告诉你们一点关于我的事情，
00:58
because I'd like to put in context what I'm going to tell you.
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因为我希望能告诉你们我将要讲述的事情的背景
01:01
And I think you will see why the two greatest passions in my life today
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并且我希望你们将会发现为什么我生命中目前最强烈的热情
01:07
are children and education.
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是孩子和教育。
01:10
And once I put that in context,
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我一旦交代了这个背景
01:13
I'd like to tell you a little bit about technology:
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我将要告诉你们一点关于科技的事情：
01:15
why I believe technology is a tremendous enabler;
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为什么科技是一个极其强大的梦想实现者；
01:17
a very powerful tool to help address some of these challenges.
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一个可以处理这些挑战的非常强大的工具。
01:23
Then, about the initiative that Chris mentioned,
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然后，关于基督曾提到的首创精神
01:25
that we decided to launch at AMD that we call 50x15.
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我们决定在AMD提倡起来，并且称之为 50x15.
01:30
And then I'll come back to the beginning,
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然后，我们将回到开始提到的
01:32
and tell you a little bit more -- hopefully convince you --
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告诉你多一点——希望可以说服你——
01:37
that I believe that in today's world,
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我对这个今天这个世界的信仰。
01:38
it is really important for business leaders
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非常重要的是，对于一个商业领袖
01:41
not only to have an idea of what their business is all about,
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应该不止知道他们的生意是做什么的，
01:44
but to have a passion for something that is meaningful.
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也应该对那些非常有意义的事情充满热情。
01:48
So, with that in mind, first of all let me tell you,
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请记住我刚刚讲的内容，首先让我向你们介绍
01:51
I'm one of five children. I'm the oldest, the other four are women.
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我是家里五个孩子中的一员。我是最大的，另外四个是女性。
01:56
So I grew up in a family of women.
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所以我成长在一个女性的家庭里。
01:58
I learned a lot about how to deal with that part of the world.
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我学到了很多方法应对这世界的另一半。
02:03
(Laughter)
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（大笑）
02:05
And, as you can imagine, if you can picture this:
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如你们所想象的，如果你们可以描绘这样的景况：
02:10
I was born in a very small village in Mexico,
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我出生在墨西哥的一小村庄里，
02:12
in, unfortunately, very poor surroundings,
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不幸的是，那里的环境非常糟糕，
02:16
and my parents did not have a college education.
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而且我的父母没有接受过高等教育。
02:18
But I was fortunate to be able to have one, and so were my four sisters.
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但是我很幸运的接受了高等教育，同样我的妹妹们也是。
02:23
That kind of tells you a little bit of an idea of the emphasis
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这个也许可以告诉你一点印象，关于
02:25
that my parents placed on education.
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我的父母是如此重视教育。
02:28
My parents were fanatics about learning,
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我的父母对学习十分着迷，
02:30
and I'll come back to that a little bit later.
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过一会儿，我会再回到这点继续讲述。
02:33
But one of the things that exposed me early to learning,
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但是有一件事情让我很早就开始学习，
02:37
and a tremendous curiosity that was instilled in me as a child,
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极大的好奇心就已经渗入了我，在我还是个小孩子时，
02:42
was through a technology which is on the screen -- is a Victrola.
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在屏幕上显示出来的一个科技品，是个手摇留声机。
02:47
My father found that in a junkyard,
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我的父亲在垃圾站找到了它，
02:50
and was able to repair it and make it work. And somehow --
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并切能够修好了它，让它运行起来。并且，
02:55
to this day, I frankly don't know how he was so aware
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坦白的说，直到今天我还不知道他怎么竟如此深刻的了解
02:57
of what was going on in the world -- but,
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这个世界是怎么运行的。但是
02:59
by inviting me to sit down with him when I was only a few years old,
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他邀请我坐在他的身边，在我很小的时候
03:03
and playing records in this Victrola by Mozart, and he would tell me
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用那个手摇留声机播放莫扎特的音乐，他告诉我
03:07
how Mozart was the most romantic of all the classic composers ever,
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莫扎特是所有的古典作曲家中最浪漫的，
03:12
and how Claire de Lune, which was one of his favorites,
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以及他最喜欢的月光曲（Claire de Lune) 是如何
03:14
was a real exposure to me to classical music.
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将我引入了古典音乐的大门。
03:18
He explained to me about Johann Strauss, and how he created the waltzes
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他向我讲解小约翰·斯特劳斯，以及他如何创造了华尔兹
03:23
that became so famous in the world.
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它在全世界变得如此知名。
03:25
And would tell me a little bit about history too,
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他还会跟我讲述一点历史
03:27
when he'd play the 1812 Overture by Tchaikovsky
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当他用那个手摇留声机给我播放柴可夫斯基的《1812序曲》时
03:31
on this little Victrola, and he would tell me about Russia
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他会给我讲述关于俄国的一些事情
03:34
and all the things that were happening in Russia at those times
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以及那时在俄国发生的所有事情
03:37
and why this music,
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以及为什么这个音乐
03:38
in some way, represented a little bit of that history.
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以某种方式，再现了一点那段历史。
03:42
And even as a child, he was able to instill in me a lot of curiosity.
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我还是个小孩子的时候，他就能激发出我很大的好奇心
03:46
And perhaps to you this product may not look like high tech,
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也许对你们来说这个结果不是那么高科技，
03:50
but if you can imagine the time when this occurred --
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但是如果你能想象到当这发生的时候
03:53
it was in the mid '40s -- this was really, in his view, a pretty piece of high tech.
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是在40年代中期，在他看来这真的是非常高科技的一件事。
04:00
Well, one of the things that is really critical to try to
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那么，有一件非常重要的事情是，试图
04:08
distill from that experience is that in addition to that,
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从那些经历中提取一些什么，以及除此之外
04:12
people ask me and say, "Well,
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人们会问我说，嗯，
04:13
how did your parents treat you when you were a child?"
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你的父母是如何对待你的呢，当你还是个孩子？
04:16
And I always said that they were really tough on me.
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我通常说，他们对我很苛刻。
04:19
And not tough in the sense that most people think of,
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但是不是人们通常想象中的那种苛刻，
04:21
where your parents yell at you or hit you or whatever.
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父母训斥你或者打你或者其他类似的。
04:26
They were tough in the sense that, as I grew up,
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他们对我的苛刻体现在，当我长大了
04:28
both my mother and father would always say to me,
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我的父亲母亲总是对我说，
04:32
it's really important that you always remember two things.
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非常重要的是，你总能记住两件事。
04:35
First of all, when you go to bed at night,
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首先，当你晚上爬上床去，
04:37
you've got to look back on the day and make sure that you felt
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你已经回顾了这一天，并且确信你感到
04:40
the day was a day which you contributed something, and
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这一天里你做出了贡献
04:44
that you did everything you could to do it the best way you could.
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你做的所有的事情都是用你能做到最好的方式。
04:48
And the second thing they said: and we trust you,
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第二件事是他们对我说：“我们相信你，
04:51
that no matter where you are or where you go,
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不论你在那或者要去哪，
04:53
you will always do the right thing.
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你总是在做正确的事情。"
04:55
Now, I don't know how many of you have ever done that with your kids,
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现在，我不知道你们当中有多少这样对你们的小孩，
04:57
but if you do, please trust me,
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但是如果你们这样做了，请相信我，
05:01
it's the most pressure you can put on a child, to say --
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这是你们能给小孩子最大的压力了，对他说：
05:03
(Laughter)
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（大笑）
05:04
-- we trust you that you will always do the right thing.
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我们信任你，你总是在做正确的事情。
05:07
When I was out with my friends drinking beer,
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当我在外面和我的好友喝啤酒的时候，
05:09
I always was very aware of those words --
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我总是会想到这些话
05:11
(Laughter)
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（大笑）
05:13
-- and very careful. One of the things that has happened with technology
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然后就很小心。关于科技，我的心得是
05:18
is that it can only be helpful if it is useful, of course,
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显然，科技有用才会有益，
05:24
but it can only be helpful too if it's accessible,
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只有可获取才会有益，
05:27
and it can only be helpful if it's affordable.
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只有可负担才会有益。
05:30
And in today's world, being useful, affordable and accessible
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在今天这个世界里，能使用、可支付得起、可获取到
05:33
is not necessarily what happens
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并没有发生在
05:36
in a lot of the technology that is done today.
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现今实现的很多科技上。
05:38
So, one of our passions in our company,
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因此我们公司的一项使命，
05:41
and now one of my personal passions, is to be able to really work hard
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也是我个人的一项使命，就是致力于
05:44
at making the technology useful, accessible and affordable.
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使得科技能够使用、可获取、可支付得起。
05:49
And to me, that is very, very critical.
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对我来说，这非常、非常的重要。
05:52
Now, technology has changed a lot since the Victrola days.
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现在科技已经改变了很多东西，从手摇留声机的时代之后，
05:55
You know, we now have, of course, incredibly powerful computers.
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如你所知道的，我们已然拥有了不可想象得强大的计算机。
06:00
A tremendous thing that people refer to as a killer app is called the Internet.
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一件伟大的事情是，人们接触到了一个招人喜爱的应用，那就是因特网。
06:03
Although frankly speaking, we don't believe the Internet is the killer app.
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尽管坦白说来，我们不认为因特网是招人喜爱的应用。
06:07
What we believe is that the Internet, frankly,
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我们认为因特网，坦白的说，
06:09
is a connection of people and ideas.
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是人和人、想法和想法之间的连接。
06:11
The Internet happens to be just the medium
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因特网恰好就是
06:13
in which those people and ideas get connected.
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人和人、想法和想法之间连接的媒介。
06:16
And the power of connecting people and ideas can be pretty awesome.
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而这种连接起人和人、想法和想法的力量是非常让人惊叹的。
06:19
And so, we believe that through all the changes that have occurred,
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因此我们相信，通过这些已经发生了的变化，
06:24
that we're faced today with a tremendous opportunity.
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现在我们面对着一个巨大的机遇。
06:26
If we can connect people and ideas more intensely -- and although
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如果我们可以更紧密的将人与人、想法与想法连接起来，尽管
06:33
you've seen a plethora and a myriad of products
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你已经看到了太多太多的产品
06:36
that have come to the market today, the key to me is
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已经投放到市场，对我来说的关键是
06:41
how many of these products are able to provide people connectivity, in a useful way,
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有多少这些产品是能够提供给人们连接，用一种有用的方式。
06:48
accessibility, in an easy manner,
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可以被获取到，以一种简单的方式，
06:52
and also affordability, that
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以及可以支付得起，
06:54
regardless of the economic status that a person could have,
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不必考虑一个人的经济状况。
06:58
that they could have the opportunity to afford this technology.
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他们可以有机会支付得起这种科技。
07:01
So, when you look at that, we said, well, we would like to, then,
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因此，当你看到那样，我们说，那么，我们希望
07:05
enable that a little bit. We would like to create an initiative.
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能够推动它一点点。我们想要发起这个计划。
07:08
And a couple of years ago at AMD,
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几年前，在AMD,
07:11
we came up with this idea of saying,
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我们提出了这个想法
07:13
what if we create this initiative we call 50x15,
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将我们发起的这个计划称之为 "50*15"
07:16
where we are going to aim, that by the year 2015,
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我们的目标是，到2015年之前，
07:20
half of the world will be connected to the Internet
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将半个世界都连接到因特网上
07:23
so that people and ideas can get connected.
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使得人与人、想法与想法得到连接。
07:25
We knew we couldn't do it by ourselves, and by no means
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我们知道我们不能仅凭自己完成它，而且绝不
07:27
did we ever intend to imply that we at AMD could do it alone.
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试图我们AMD独自去做。
07:31
We always felt that this was something that could be done
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我们总是能感到这是能够完成的事情
07:34
through partnerships with governments, industry,
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通过人们之间的合作，包括政府、工业界、
07:37
educational institutions, a myriad of other companies and, frankly, even competitors.
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教育机构，和大量的其他公司，以及，坦白说来，我们的竞争者。
07:42
So, it is really a rather lofty initiative,
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因此，这真正是一个高尚的创始计划，
07:47
if you want to think that way,
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如果你用那种方式思考，
07:48
but we felt that we had to put a real stake up in the years ahead,
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但是我们感到我们应该在前面几年做一些铺垫工作
07:52
that was bold enough and courageous enough
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这些工作要足够显眼足够勇敢
07:55
that it would force us all to think of ways to do things differently.
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这样能促使我们所有人去思考各种方式来把事情做得各有特色。
07:58
And I'll come back to that in a minute, because I think
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我一会儿再回到这个话题继续说明，因为我认为
08:00
the results so far have been remarkable,
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这个结论到目前为止已经很显著，
08:04
and I can only anticipate and get real excited about
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而且我能预测到并感到兴奋，关于
08:07
what I think is going to happen in the next eight years,
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我认为将要发生在之后八年里的事情，
08:10
while we get to the 2015 initiative.
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当我们向那个2015年的计划进发。
08:14
Where are we today?
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今天我们在哪里？
08:15
That's year by year. This comes from our friends at Gapminder.com.
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年复一年。这个来自我们的朋友的站点Gapminder.com。
08:20
Those of you who've never looked at their website,
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你们中没有看过这个网站，
08:22
you should look at it. It's really impressive. And you can see
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应该去看看它。它给人非常深刻的印象。你能够看到
08:26
how the Internet penetration has changed over the years.
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因特网对我们生活的影响在这些年里是如何变化的。
08:29
And so when we gave ourselves this scorecard to say
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因此当我们给我们自己这个积分卡然后说
08:32
well, where are we related to our goal towards 2015,
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嗯，对于我们2015年的目标我们到哪里了，
08:36
the thing that becomes apparent is three pieces.
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这个逐渐变得清晰的事情有三个方面。
08:39
One is the Western world,
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一是西方世界，
08:41
defined mostly by Western Europe and the United States,
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主要是指西欧和美国，
08:44
has made an awful lot of progress.
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已经得到了很大的进步。
08:46
The connectivity in these parts of the world
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连接在这部分世界里
08:48
are really truly phenomenal and continue to increase.
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已经非常显著并在持续增长。
08:51
As a matter of fact, we think reaching 100 percent is very doable,
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实际上，我们认为实现100%的连接是可行的
08:55
even before the 2015 timeframe. In other parts of emerging countries,
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甚至在2015年的计划之前。在其他崛起中的国家，
09:01
such as India and China, the progress has been good --
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例如印度和中国，这个进程是优秀的，
09:04
has been solid, has been good. But in places that are not as developed,
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是一步一个脚印的，是很好的。但是还有些地方还有待发展，
09:09
places like Africa, Latin America and other places in the world,
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例如非洲，拉丁美洲以及世界上其他地方，
09:14
the progress has been rather slow. As a matter of fact,
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发展进程还十分缓慢。实际上，
09:17
I was just recently visiting South Africa.
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我刚刚拜访了南非。
09:20
I had the opportunity to have a discussion with President Mbeki,
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我有机会和总统Mbeki进行了一次交谈，
09:24
and one of the things that we talked about is, what is it
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我们谈的事情中，有一个是关于究竟是什么
09:26
that's keeping this connectivity goal from moving ahead faster?
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阻碍着“连接”的目标快速前进？
09:30
And one of the reasons is, in South Africa,
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有个原因是，在南非，
09:33
it costs 100 dollars a month to have a broadband connectivity.
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需要花费100美元每月来拥有宽带连接。
09:37
It is impossible, even in the United States, for that cost,
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这是不可能的，即使是在美国，由于费用高昂
09:42
to be able to enable the connectivity that we're all trying to reach.
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来实现我们努力去达到的“连接”。
09:45
So, we talked about ways in which perhaps one could partner
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因此我们讨论了几种方案也许可以合作
09:49
to be able to bring the cost of this technology down.
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来降低使用这项科技的费用。
09:52
So, when you look at this chart,
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因此当你看到这个图表，
09:53
you look at the very last -- it's a logarithmic chart on a horizontal scale --
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你看到这最后——这是一个水平范围的对数表。
09:56
you look at the very end:
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你看这最下面：
09:58
we've got quite a long way to go to get to the 2015 goal of 50 percent.
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我们还有很长的路去实现2015年的目标来达到50%
10:02
But we're excited in our company; we're motivated.
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但是让我们激动的是，我们公司已经开始了。
10:04
We really think it's a phenomenal driver of things,
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我们真的认为它是一种显著的事物
10:08
to force us to do things differently, and we look forward to being able to actually,
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促使我们独特的完成事情，我们希望能够真正的
10:13
working with so many partners around the world,
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和世界上如此多的合作者一起工作，
10:15
to be able to reach that goal.
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来实现那个目标。
10:18
Now, one of the things I'd like to explain [about] 50x15,
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现在，关于50x15我们想解释一点
10:22
which I think is really critical, is that it is not a charity.
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我们认为这一点是至关重要的，是它并非是慈善行为。
10:27
It is actually a business venture.
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它实际上是一个商业投机。
10:30
Let's take a small segment of this, of this unconnected world,
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让我们考虑这个未连接起来的世界的一个部分，
10:35
and call it the education market.
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称之为教育市场。
10:37
When you look at elementary-school children,
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当你观察小学里的孩子们时，
10:39
we have hundreds and hundreds of millions of children around the world
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全世界，我们拥有数十亿的儿童
10:43
that could benefit tremendously
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能极大的受益
10:44
from being able to be connected to the Internet.
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于能够连接到英特网上。
10:47
Therefore, when we see that, we see an opportunity
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因此，当我们看到那点，我们就看到一个机会
10:50
to have a business that addresses the need of that segment.
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来做针对这部分需求的买卖。
10:55
And when we embarked in this initiative, from the very beginning
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当我们开始从事于这样一个原创工作，从一开始
10:57
we said it very clearly: this is not a charity.
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我们就说得很清楚：这不是一个慈善行为。
11:01
This is really a business venture,
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这其实就是一个商业投机，
11:02
one that addresses a very challenging segment of the market.
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它针对了这个市场的一个极具挑战的部分。
11:06
Because what we have learned in the last three years
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因为在最近三年里我们了解到的
11:07
is that this segment of the market, whether it's education
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是市场的这个部分，不论它是教育
11:11
or under-developed nations, either way, it's a segment that demands
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还是欠发达国家，任意一种，它都是要求
11:15
incredibly high quality, incredibly high reliability,
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可靠的高质量，可靠的可依赖性，
11:19
tremendous low cost and access, and a lot of challenges
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非常低的成本以及可获取，还有很多的挑战
11:24
that frankly, without actually doing it,
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坦白说来，实际上并没有开始着手来做。
11:27
it would be very difficult to understand, and
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这显得很难理解，
11:29
I'll explain that in just a minute.
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我再解释一会儿。
11:32
It is an initiative that is focused on simple, accessible and human-centric solutions.
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这是一个集中于简单、可获取、以人为中心的解决方案的创始计划。
11:36
What we mean by that is,
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我们这样说的目的是，
11:38
you know, frankly, the PC was invented in 1980, roughly speaking
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如你所知道，坦白来说，个人电脑在1980年被发明，粗略的说来
11:42
more or less, and for 20-odd years, it hasn't changed.
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大概有20年的历史，它没有什么变化。
11:47
It is still, in most places, a gray or black box, and it looks the same.
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在大多数方面，它仍然是一个或者灰色或者黑色的黑子，看起来都一样
11:52
And frankly -- and I know that sometimes I offend some of my customers
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而且坦白说来，我知道有时我冒犯了我的一些顾客
11:56
when I say this, but I truly mean it --
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当我这样说的时候，但是我真心的是这样认为的。
11:58
if you could take the name of the computer off the top of it,
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如果你能从电脑顶部把它的标签除去，
12:02
it would be very difficult to judge who made it,
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它将会很难鉴别出是谁生产了它，
12:04
because they're all highly commoditized but they're all different.
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因为它们都完全的高度商品化，但是它们又都各不相同。
12:08
So, there has not been a human-centric approach
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因此现在还没有一个以人为中心的方法
12:10
to addressing this segment of the market,
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来应对这个市场的这个部分。
12:12
so we really believe it is critical to think of it.
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因此我们真的认为去思考它是很重要的。
12:15
It reminded me a lot of the talk we heard this morning, about this
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它让我想起早上听到的很多演讲，关于这个
12:19
operating room machinery that was designed specifically for Africa.
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专门为非洲设计的"手术室的机械设备"。
12:24
We're talking about something very similar here.
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我们在这里讨论一点很相似的问题。
12:27
And it has to be based on a geo-sensitive approach.
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用一种基于地缘敏感的方式。
12:29
What I mean by that is that in some parts of the world,
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我这样说是指，在这个世界上的一些部分，
12:32
the government plays a key role in the development of technology.
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政府对于技术的发展起着核心的作用。
12:35
In other parts, it doesn't.
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在其他部分却不是的。
12:36
In other parts of the world, you have an infrastructure
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在这世界的另外一些地方，有基础设施
12:39
that allows for manufacturing to take place.
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允许工厂开办起来，
12:42
In other parts, it doesn't. And then we have to be sensitive
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在其他地方就不行。并且我们必须去感觉到
12:45
about how this technology can be developed
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如何能发展这种技术
12:48
and put into action in those regions.
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并且在那些地区投入应用。
12:50
And the last piece, which is really important --
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最后很重要的一点
12:53
and this is an opinion that we have, not shared by many,
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这是一个并没有被我们与很多人分享的观点。
12:57
this is one where we seem to stand alone, on this one --
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这一点我们认为和这样一个观点一致的
13:00
is that we really believe that the greatest success of this initiative
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就是我们真的认为这个创始计划的伟大成功
13:03
can come by fostering local, integrated, end-to-end ecosystems.
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能够通过促进本地端到端的生态系统整合来实现。
13:08
What I mean by that, and let me use this example,
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我的意思是，让我举这样一个例子，
13:10
the country of South Africa, because I was just there,
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在南非，因为我刚刚去过那里，
13:13
therefore I'm a little bit familiar with some of the challenges they have.
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因此我对他们面临的挑战有一点点的了解。
13:17
It's a country of 45 million people. It's an economy that's emerging.
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它是一个拥有四千五百万人口的国家。它是一个正在崛起的经济体。
13:21
It's beginning to grow tremendously.
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它已经开始迅速的成长。
13:23
They have an objective to lowering the cost of connectivity.
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他们有一个把连接的成本降低下来的目标。
13:26
They have a computer company that makes computers in South Africa.
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他们有一个在南非生产计算机的公司。
13:29
They're developing a software-training environment in their universities.
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他们在他们的大学里开发一个软件培训的环境。
13:33
What a place, what an ideal place
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这是多么理想的一个地方
13:35
to create an ecosystem that could build the hardware and the software
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来创造一个能够建立起软硬件的生态环境
13:38
needed for their schools. And to my surprise, I learned in South Africa
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为他们的学校。让我惊奇的是，我了解到在南非
13:42
they have 18 dialects, I always thought they only had two --
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他们有18种方言，我一直以为他们只有2种—
13:45
English and Afrikaans -- but it turns out they have 18 dialects.
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英语和南非荷兰语—但是后来发现他们有18种方言。
13:49
And to be able to meet the needs of this rather complex educational system,
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为了满足这如此复杂的教育系统的需要
13:55
it could only be done from inside.
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它只能从内部去实现。
13:59
I don't think this segment of the market can be addressed
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我不认为这部分市场可以通过
14:02
by companies parachuting from another place of the world,
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世界上其它地方的公司空降过来
14:06
and just dumping product and selling into the markets.
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以及只是倾倒产品和往市场里销售可以满足。
14:08
So, we believe that in those regions of the world
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因此我们相信在世界上的这些地区
14:11
where the population is large,
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人口众多，
14:12
and there's an infrastructure that can provide it,
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有基础设施能够提供它，
14:15
that a local, integrated, end-to-end system
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一个本地的集成的端到端的系统
14:17
is really critical for its success.
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对它的成功是非常重要的。
14:20
This is a picture of a classroom that we outfitted with computers
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这个图片是一个我们用电脑装配好的教室
14:24
in Mexico, in my home country.
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在墨西哥，我的家乡。
14:27
This particular classroom happens to be in the state of Michoacan.
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这个特别的教室恰好在Michoacan州。
14:30
Those of you that might be familiar with Mexico --
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你们中熟悉墨西哥的人应该知道
14:32
Michoacan is a very colorful state.
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Michoacan是一个色彩丰富的地方。
14:34
Children dress with very colorful, colorful clothes,
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孩子们穿着色彩鲜艳的衣服，
14:38
and it is incredible to see the power that this has in the hands of kids,
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让人不敢相信，看到了在这些孩子的手里
14:44
in a computer. And I have to tell you that it's
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电脑发挥的威力。并且我要告诉你
14:49
so easy to appreciate the impact that access to technology
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很容易就提高了这些效应，影响来自高科技的使用
14:52
and connectivity can have in the lives and education of these kids.
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生活中可得到的连接，以及这些孩子的教育。
14:58
We just recently opened a learning laboratory in a school
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我们最近在一个学校开办了一个学习实验室
15:01
in the West Cape in South Africa,
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在南非的西开普，
15:05
in a school that's called Nelson Mandela School,
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一个称为Nelson Mandela的学校，
15:08
and when you see the faces and activities of these children
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当你看到这些孩子的活泼的笑脸和动作
15:14
being able to access computers, it's just phenomenal.
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当他们能够用上电脑时，这很震撼人。
15:16
And recently, they've written us letters,
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最近他们给我们写了信，
15:19
telling us how excited they are about the impact
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告诉我们他们是多么的激动，因为这
15:21
that this has had on their lives, on their educational dreams,
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给他们的生活带来的影响，实现了他们受教育的梦想，
15:26
on their capabilities, and it's just phenomenal.
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他们的技能，这真的是很震撼人。
15:28
We have now deployed 30 different technologists
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我们开发了30中不同的技术
15:32
in 18 different countries, and we have been able
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在18个不同的国家里，我们已经能够
15:33
to connect millions of people in an effort to continue to learn
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连接起数百万的人，尝试继续学习
15:37
what this particular segment of the market needs and demands.
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这个特别的市场的需求。
15:40
And I have to tell you that although
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我要告诉你们的是，尽管
15:42
millions doesn't sound like a lot
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数百万听起来不算太多
15:43
in terms of the billions that need to be connected,
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和需要被连接起来的几十亿的人数比较起来，
15:46
it's a start. And we are learning a lot.
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这只是一个开始。我们学到了很多。
15:49
And we're learning a tremendous amount about
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我们学到了非常多，关于
15:51
what we believe this segment needs to be able to be effective.
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我们相信这部分市场需要变得能有效用。
15:54
One example of this has been the One Laptop per Child.
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有一个例子是“一个孩子一个笔记本电脑”。
15:57
Some of you are familiar with this.
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你们有些人了解这个。
15:58
This is a partnership between MIT and a group of companies --
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这是MIT和一些公司之间的一个合作项目——
16:02
Google is involved, Red Hat -- and AMD is a key player.
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谷歌参与了，还有红帽—AMD是一个重要的角色。
16:05
The electronics behind the One Laptop per Child
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“一个孩子一个笔记本电脑”项目背后的电子设备
16:08
are based on AMD technology; it's a microprocessor.
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是基于AMD技术的。是个微处理器。
16:11
But to give you an idea how creative this group of people can be,
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但是，为了让你们知道这一群人是多么的富有创造力，
16:15
one of the objectives of the One Laptop per Child
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“一个孩子一个笔记本电脑”项目的一个目标是
16:17
is to be able to achieve a 10-hour battery life.
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能够实现10个小时的电池供电工作。
16:19
Because it was felt that a school day
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因为当他们离开学校之后
16:21
would last at least eight hours, and
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还有可能至少持续八个小时，并且
16:24
you wanted the child to have the ability to use the laptop
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你希望孩子能够使用笔记本
16:27
for at least one full day without having to recharge it.
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至少一整天都不需要再充电。
16:31
The engineers have done a phenomenal amount of innovation on this part,
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工程师们已经在这部分做了大量的创新，
16:33
and battery life on this product is now 15 hours --
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并且这个产品的电池供电时间现在达到了15小时
16:37
just through a lot of innovative work people have done
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通过人们的大量的创新工作
16:39
because they're passionate and motivated to be able to do this.
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因为他们为了能实现它而富有激情和动力。
16:43
We expect this to be deployed towards the end of this year,
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我们希望这个能在年底被部署
16:45
and we're very excited at the opportunities that this is going to offer
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我们非常激动，这些即将提供的机会
16:48
in the field of education.
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在教育领域。
16:50
It's a highly focused product aimed at strictly the education market,
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它是专门针对教育市场开发的专门的产品。
16:56
not only in the developing countries, but actually
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不止在发展中国家，并且实际上
16:59
in the developed regions as well, because
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在发达地区也同样，因为
17:02
there are parts of the United States where this can have
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在美国的有些地区，那里
17:04
also a huge impact on the ability to make education more fun and more efficient.
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让教育变得更有趣更有效将会产生巨大的影响。
17:09
We also have partnered with TED
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我们也参与到TED
17:11
in this project, with Architecture for Humanity,
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这个项目中，和Architecture for Humanity（机构名）一起，
17:13
and along with the TED Prize winner Cameron Sinclair,
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还有TED奖的获奖人Cameron Sinclair，
17:16
we're having a contest that we have issued to the architectural community
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我们之间有一个竞赛，我们组织了一个建筑社区
17:20
to come up with the best design for a computer lab for an emerging region.
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来实现一个为发展中地区的电脑实验室的最佳设计。
17:25
And we're really thrilled about the opportunity to be part of this,
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能作为这个社区的一部分，我们真的感到高兴，
17:29
and can't wait to see what comes out of this exciting, exciting activity.
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并迫不及待的希望看到这个非常令人激动的事情实现。
17:34
Let me come back to the beginning,
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让我会到演讲开始的时候
17:36
to end this presentation.
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来结束这次演讲。
17:39
I'll tell you that one of the things
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我要告诉你们这些事情中，一件
17:41
that I feel is really critical for us in industry, in business,
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我感到对我们的工业、商业真的很重要的
17:44
is to be able to be passionate about solving these problems.
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是能够充满热情的来解决这些问题。
17:48
I don't think it's enough to be able to put them on a spreadsheet,
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我不认为把“他们放在电子表格中
17:51
and look at numbers and say, yes, that's a good business.
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然后看着数字，说，是的，这是一个好事情”是足够的。
17:54
I really believe that you have to have a passion for it.
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我真的认为你们应该对此有热情。
17:57
And one of the things that I learned, too, from my parents --
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并且有一样事情我从我的同伴们那里学到的，
17:59
and I'll give you a little anecdote -- especially from my father.
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我要给你们讲一点轶事，特别是从我父亲那里知道的，
18:03
And it took me a while to understand it,
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并且让我花了一些时间去理解到它。
18:05
but he said to me, when I went to college, he said,
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但是他对我说，当我进入大学的时候，他说，
18:07
"You're the first person in the family to go to college.
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你是这个家庭里第一个进入大学的人。
18:09
And it's really important you understand
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你要能理解这是非常重要的
18:12
that for civilization to make progress,
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让文明能够进步，
18:14
each generation has to do better than the last one.
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每一代人都应该比过去的一代要做的好。
18:18
And therefore, this is your opportunity to do better than my generation."
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因此，这是你能够比我这一代要做得好的机会。
18:22
Frankly, I don't know that I really understood what he told me at the time.
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坦白的讲，在他跟我说的时候我并没有十分理解。
18:26
I was eager to go off to college, and go find girls, and study,
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我急切的想要进入大学，去找女孩子们，去学习，
18:30
and girls, and study, but then I finished college and I fell in love.
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女孩子们，学习。。。但是当我离开学校
18:37
I graduated. I decided to get married.
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我毕业了。我决定结婚了。
18:40
And on my wedding day, my father came to me again and said, "You know,
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在我的婚礼哪天，我的父亲又一次走近我跟我说，你知道，
18:43
I'm going to remind you again, that each generation
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我又要提醒你一次，每一代人
18:46
has to do better than the last one.
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都必须比上一代人做的更好。
18:48
You have to be a better husband than I was,
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你必须要做一个比我更好的丈夫，
18:50
because that's how you make progress." And now he began to make sense.
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因为那是你进步的方式。现在他开始变得有意义。
18:54
Because I knew what a great husband he was,
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因为我知道了他是多么伟大的一个丈夫，
18:56
and now he was once again beginning to put pressure on me,
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现在他有一次开始给我压力，
19:00
like he did when I was a little kid. And then a few years later, I had a child,
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就像我是个小孩子的时候做的。几年后，我有了个孩子，
19:04
my first child, and again, my father comes
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我的第一个孩子，又一次，我的父亲来到
19:08
to the hospital, and we're looking at the glass,
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医院，我们看着玻璃
19:11
and see all the children on the other side, and he said,
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看到在另一边的所有的小孩子，他说
19:14
"I've got to remind you again, that for each generation to do better,
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我要再一次提醒你，每一代人都必须比上一代做得更好。
19:18
you're going to have to be a better father than I was."
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你必须要作一个比我更好的父亲。
19:21
That's when it dawned on me the tremendous challenge
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我恍然大悟，这极大的挑战
19:24
that he was placing on me, because he was a great father.
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他给了我，因为他是一个伟大的父亲。
19:27
But the key is that he instilled in me a passion
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但是最重要的是他给我教诲我要富有热情的
19:30
to really get up every day in the morning and want to do better,
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在每天早上，起床并且真的想要要做得更好，
19:35
to really get up and think that my role in life
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起床然后思考生活中我的角色
19:38
is not just to be the CEO of a Fortune 500 company.
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不是一个财富500强的企业的CEO。
19:41
It's got to be that someday I can look back,
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而是当有一天我回头来看，
19:43
and this place is truly better through some small contribution
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这个地方真的变得更好，通过一些小小的贡献
19:47
that perhaps each of us could make.
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也许我们每个人都能做一点。
19:49
Thank you very much.
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谢谢大家。
19:51
(Applause)
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（鼓掌）
ABOUT THE SPEAKER
Hector Ruiz - CEOThe executive chairman of AMD, Hector Ruiz is devoted to his company's 50x15 initiative, which seeks to give 50 percent of the world's population access to the internet by 2015.
Why you should listen
Hector Ruiz is executive chairman of Advanced Micro Devices, Inc. Born in Piedras Negras, Mexico, Dr. Ruiz is passionate about the role of technology in education and empowering the underprivileged. At the 2004 World Economic Forum in Davos, he announced AMD's 50x15 Initiative, a commitment to provide 50 percent of the world's population with basic Internet access by the year 2015.
Ruiz contends that his company's 50x15 initiative is "not only possible; it is perhaps the most important transformational event we will experience in our lifetime."
Hector Ruiz | Speaker | TED.com