TED2019
Emmett Shear: What streaming means for the future of entertainment
艾米特 · 斯爾: 串流轉播在未來的娛樂中扮演什麼角色？
Filmed:
Readability: 4.4
250,259 views
在這場演說和展示中，Twitch 的創辦人艾米特 · 斯爾分享了他對未來互動式娛樂的遠景，並解釋電玩遊戲串流轉播如何協助大家在線上建立社群。斯爾說：「我很興奮，希望在將來的世界中，娛樂能夠將我們連結起來，而不是孤立我們。這個世界能夠用我們共同的興趣將我們連結在一起，創造出真正的、穩固的社群。」
Emmett Shear - Entrepreneur, investor
Emmett Shear is the CEO and cofounder of Twitch and its predecessor justin.tv. Full bio
Emmett Shear is the CEO and cofounder of Twitch and its predecessor justin.tv. Full bio
Double-click the English transcript below to play the video.
00:12
I am obsessed with forming
healthy communities,
healthy communities,
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我很著迷於創造健康的社群，
00:16
and that's why I started Twitch --
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這也是為什麼我創造了 Twitch ——
00:18
to help people watch other people
play video games on the internet.
play video games on the internet.
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協助大家在網路上
看其他人玩電玩遊戲。
看其他人玩電玩遊戲。
00:22
(Laughter)
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（笑聲）
00:23
Thank you for coming to my TED talk.
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謝謝各位來聽我的 TED 演說。
00:25
(Laughter)
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（笑聲）
00:27
So in seriousness,
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說真的，
00:29
video games and communities
truly are quite related.
truly are quite related.
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電玩遊戲和社群關係很密切。
00:33
From our early human history,
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從人類早期歷史開始，
00:36
we made our entertainment
together in small tribes.
together in small tribes.
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我們就是以小部落的形式一起歡樂。
00:40
We shared stories around the campfire,
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我們圍著營火分享故事，
00:42
we sang together, we danced together.
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我們一起唱歌，我們一起跳舞。
00:44
Our earliest entertainment
was both shared and interactive.
was both shared and interactive.
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我們最早期的娛樂
是共享的，也是互動的。
是共享的，也是互動的。
00:49
It wasn't until pretty recently
on the grand scale of human history
on the grand scale of human history
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在整個漫長的人類歷史中，
一直要到最近期，
一直要到最近期，
00:53
that interactivity took a back seat
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互動性才讓位到後座去，
00:56
and broadcast entertainment took over.
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由廣播娛樂接手。
00:58
Radio and records brought music
into our vehicles, into our homes.
into our vehicles, into our homes.
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無線電台和唱片把音樂
帶到我們的車上、家中。
帶到我們的車上、家中。
01:04
TV and VHS brought sports and drama
into our living rooms.
into our living rooms.
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電視和錄影帶把運動和戲劇
帶到我們的客廳裡。
帶到我們的客廳裡。
01:09
This access to broadcast entertainment
was unprecedented.
was unprecedented.
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現在大家能輕易地取得廣播娛樂，
這是前所未見的情況。
這是前所未見的情況。
01:14
It gave people amazing content
around the globe.
around the globe.
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廣播娛樂能將很棒的內容
帶給全球各地的人。
帶給全球各地的人。
01:17
It created a shared culture
for millions of people.
for millions of people.
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它為數百萬人創造出共同的文化。
01:23
And now, if you want to go watch
or listen to Mozart,
or listen to Mozart,
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現在，如果你想要看或聽莫札特，
01:27
you don't have to buy an incredibly
expensive ticket and find an orchestra.
expensive ticket and find an orchestra.
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你不用買非常貴的票，
也不用去找交響樂團。
也不用去找交響樂團。
01:32
And if you like to sing --
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如果你想要唱歌——
01:34
(Sings) I can show you the world --
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（唱歌）我能讓你看見全世界——
01:37
then you have something in common
with people around the world.
with people around the world.
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你和全世界各地的人有些共同點。
01:44
But with this amazing access,
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但，也因為取得容易，
01:46
we allowed for a separation
between creator and consumer,
between creator and consumer,
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把創作者與消費者的距離拉開了，
01:51
and the relationship between the two
became much more one-way.
became much more one-way.
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兩者之間的互動關係
變得越來越單向。
變得越來越單向。
01:58
We wound up in a world where we had
a smaller class of professional creators
a smaller class of professional creators
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過去我們活在一個專業創作者
為數不多的世界裡，
02:04
and most of us became spectators,
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大多數人成為了觀眾，
02:08
and as a result it became far easier
for us to enjoy that content alone.
for us to enjoy that content alone.
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如此一來，個人能
輕鬆享受這些內容。
輕鬆享受這些內容。
02:14
There's a trend counteracting this:
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後來有一個相反的潮流產生：稀有性。
02:16
scarcity.
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02:17
So, Vienna in the 1900s,
was famous for its café culture.
was famous for its café culture.
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1900 年代，維也納的
咖啡文化很有名。
咖啡文化很有名。
02:22
And one of the big drivers
of that café culture
of that café culture
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形成那種咖啡文化的重要成因之一
02:26
was expensive newspapers
that were hard to get,
that were hard to get,
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就是很難取得的昂貴報紙，
02:29
and as a result,
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因此，
02:30
people would go to the café
and read the shared copy there.
and read the shared copy there.
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大家會去咖啡廳共享那裡的報紙。
02:34
And once they're in the cafe,
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當他們到了咖啡廳，
02:35
they meet the other people
also reading the same newspaper,
also reading the same newspaper,
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他們就會遇見其他
也在閱讀同一份報紙的人，
也在閱讀同一份報紙的人，
02:39
they converse, they exchange ideas
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他們會交談，他們會交換想法，
02:41
and they form a community.
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他們會形成社群。
02:44
In a similar way,
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同樣的，
02:46
TV and cable used to be more expensive,
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過去，電視機和有線電視比較昂貴，
02:49
and so you might not watch
the game at home.
the game at home.
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所以你可能不會在家中看比賽。
02:51
Instead you'd go to the local bar
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你會去當地的酒吧，
02:54
and cheer along with
your fellow sports fans there.
your fellow sports fans there.
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和其他迷運動的夥伴們一起舉杯。
02:57
But as the price of media continues
to fall over time thanks to technology,
to fall over time thanks to technology,
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但，因為科技進步，
媒體的價格隨時間一直下降，
媒體的價格隨時間一直下降，
03:03
this shared necessity that used to bring
our communities together falls away.
our communities together falls away.
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過去形成我們社群的這種
共同必要性漸漸消失。
共同必要性漸漸消失。
03:09
We have so many amazing options
for our entertainment,
for our entertainment,
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我們有好多很棒的娛樂選擇，
03:14
and yet it's easier than ever for us
to wind up consuming those options alone.
to wind up consuming those options alone.
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現在也比以前更容易
獨自一人去消費這些選擇。
獨自一人去消費這些選擇。
03:21
Our communities
are bearing the consequences.
are bearing the consequences.
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承受後果的就是我們的社群。
03:24
For example,
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比如，認為自己有至少
兩名親密好友的人數
兩名親密好友的人數
03:25
the number of people who report
having at least two close friends
having at least two close friends
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03:28
is at an all-time low.
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達到史上最低。
03:33
I believe that one of the major
contributing causes to this
contributing causes to this
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我相信，這背後的主要成因之一
03:38
is that our entertainment today
allows us to be separate.
allows us to be separate.
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就是現今的娛樂容許我們分離。
03:45
There is one trend reversing
this atomization of our society:
this atomization of our society:
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有一個趨勢在反轉
這種社會的分化：
這種社會的分化：
03:50
modern multiplayer video games.
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現今的多玩家型的電玩遊戲。
03:54
Games are like a shared campfire.
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遊戲就像是共享的營火。
03:58
They're both interactive and connecting.
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遊戲既是互動性的也有連結性。
04:01
Now these campfires
may have beautiful animations,
may have beautiful animations,
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這些營火可能有很漂亮的動畫、
04:05
heroic quests,
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英雄旅程、
04:07
occasionally too many loot boxes,
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偶爾有過多的戰利品箱，
04:09
but games today are very different
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但現今的遊戲
和二十年前的個人活動非常不同。
04:12
than the solitary activity
of 20 years ago.
of 20 years ago.
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04:16
They're deeply complex,
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現今的遊戲很複雜，
在智力上更具有刺激性了，
在智力上更具有刺激性了，
04:17
they're more intellectually stimulating,
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04:19
and most of all,
they're intrinsically social.
they're intrinsically social.
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最重要的，它們具有社交的本質。
04:24
One of the recent breakout genres
exemplifying this change
exemplifying this change
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最近一種爆紅的遊戲類型
就放大了這項變革，
就放大了這項變革，
04:27
is the battle royale.
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那就是大逃殺類的遊戲。
04:29
100 people parachute onto an island
in a last-man-standing competition.
in a last-man-standing competition.
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一百個人被丟到一個島嶼上，
參與殺到最後只剩一個人的競賽。
04:35
Think of it as being
kind of like "American Idol,"
kind of like "American Idol,"
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可以把它想成是《美國偶像》，
04:38
but with a lot more fighting
and a lot less Simon Cowell.
and a lot less Simon Cowell.
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只是有更多打鬥，更少的評審
(西蒙 · 高維爾)。
(西蒙 · 高維爾)。
04:43
You may have heard of "Fortnite,"
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你可能聽過《要塞英雄》，它就是
04:45
which is a breakout example
of the battle royale genre,
of the battle royale genre,
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大逃殺遊戲的爆紅例子，
04:48
which has been played by more
than 250 million people around the world.
than 250 million people around the world.
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全世界玩過這個遊戲的玩家
有兩億五千萬人。
有兩億五千萬人。
04:53
It's everyone from kids
in your neighborhood
in your neighborhood
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大家都在玩，從你街坊的孩子，
04:55
to Drake and Ellen DeGeneres.
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到德瑞克（歌手）和艾倫（主持人）。
04:57
2.3 billion people in the world
play video games.
play video games.
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全世界有二十三億人玩電玩遊戲。
05:01
Early games like "Tetris" and "Mario"
may have been simple puzzles or quests,
may have been simple puzzles or quests,
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早期的《俄羅斯方塊》
和《超級瑪莉》
和《超級瑪莉》
可能只是簡單的解謎或破關，
05:06
but with the rise of arcades
and then internet play,
and then internet play,
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但隨著大型街機出現，
接著是網路遊戲，
接著是網路遊戲，
05:09
and now massively multiplayer games
of huge, thriving online communities,
of huge, thriving online communities,
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現在則是不斷成長的大型線上社群
所玩的大規模多玩家遊戲，
所玩的大規模多玩家遊戲，
05:13
games have emerged
as the one form of entertainment
as the one form of entertainment
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電玩遊戲這種娛樂形式的消費，
05:16
where consumption truly requires
human connection.
human connection.
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已經演變成了真正
需要人類連結的消費。
需要人類連結的消費。
05:21
So this brings us to streaming.
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這就帶到了串流。
05:23
Why do people stream themselves
playing video games?
playing video games?
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為什麼大家會用串流轉播
自己玩電玩遊戲的過程？
自己玩電玩遊戲的過程？
05:27
And why do hundreds of millions
of people around the world
of people around the world
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為什麼全世界有數億人
05:31
congregate to watch them?
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會集合起來看這些串流？
05:34
I want you all the imagine for second --
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我想請大家想像一下——
05:37
imagine you land on an alien planet,
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想像你降落在一個外星球上，
05:40
and on this planet,
there's a giant green rectangle.
there's a giant green rectangle.
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在這個星球上，
有一塊巨大的綠色矩形。
有一塊巨大的綠色矩形。
05:43
And in this green rectangle,
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在這塊綠色矩形中，
穿著一致服裝的外星人
穿著一致服裝的外星人
05:45
aliens in matching outfits
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05:46
are trying to push a checkered
sphere between two posts
sphere between two posts
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只能用腳試圖將一顆方格球體
推到兩根柱子之間。
推到兩根柱子之間。
05:49
using only their feet.
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05:50
It's pretty evenly matched,
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他們勢均力敵，
所以球只是來來回回，
所以球只是來來回回，
05:51
so the ball is just going back and forth,
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05:54
but there's hundreds of millions
of people watching from home anyway,
of people watching from home anyway,
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但還是有數億人從家中在觀看，
05:58
and cheering and getting excited
and engaged right along with them.
and engaged right along with them.
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他們會和這些球員一起
歡呼、興奮、投入。
歡呼、興奮、投入。
06:02
Now I grew up watching sports with my dad,
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我成長過程都在
和我父親一起看球賽，
和我父親一起看球賽，
06:05
so I get why soccer
is entertaining and engaging.
is entertaining and engaging.
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我能了解為什麼足球
很有娛樂性和吸引力。
很有娛樂性和吸引力。
06:09
But if you don't watch sports,
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但如果你不看運動比賽，
06:12
maybe you like watching
"Dancing with the Stars"
"Dancing with the Stars"
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也許你喜歡看《與星共舞》
06:15
or you enjoy "Top Chef."
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或喜歡《頂尖主廚大對決》。
06:17
Regardless, the principle is the same.
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不論如何，原則都是一樣的。
06:20
If there is an activity
that you really enjoy,
that you really enjoy,
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如果有一項你真的很喜歡的活動，
06:24
you're probably going to like
watching other people do it
watching other people do it
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你可能也會喜歡看其他有技能
又做得不錯的人所做的影片。
06:27
with skill and panache.
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06:30
It might be perplexing to an alien,
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對外星人來說可能會覺得很困惑，
06:33
but bonding over shared passion
is a human universal.
is a human universal.
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但聚在一起分享熱情，
是人類的普遍現象。
是人類的普遍現象。
06:36
So gamers grew up expecting
this live, interactive entertainment,
this live, interactive entertainment,
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所以，玩家長大後就一直期待
這種實況的、互動的娛樂，
06:43
and passive consumption
just doesn't feel as fulfilling.
just doesn't feel as fulfilling.
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被動式的消費已無法滿足他們。
06:46
That's why livestreaming
has taken off with video games.
has taken off with video games.
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這也是為什麼串流直播
和電玩遊戲會一同起飛。
和電玩遊戲會一同起飛。
06:51
Because livestreaming offers
that same kind of interactive feeling.
that same kind of interactive feeling.
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因為串流直播提供了
同樣的互動感。
同樣的互動感。
06:59
So when you imagine
what's happening on Twitch,
what's happening on Twitch,
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當各位在想像 Twitch 上的狀況時，
07:03
I don't want you to think
of a million livestreams of video games.
of a million livestreams of video games.
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我希望各位不要想像
一百萬場電玩遊戲的串流直播。
07:09
Instead, what I want you to picture
is millions of campfires.
is millions of campfires.
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我希望各位想像的是
一百萬個營火。
07:16
Some of them are bonfires --
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有些還是篝火——
07:18
huge, roaring bonfires with hundreds
of thousands of people around them.
of thousands of people around them.
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大型的熊熊篝火，
有幾十萬人圍在旁邊。
有幾十萬人圍在旁邊。
07:22
Some of them are smaller,
more intimate community gatherings
more intimate community gatherings
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有些則比較小，
更像是親密的社群聚會，
更像是親密的社群聚會，
07:25
where everyone knows your name.
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大家都知道彼此的名字。
07:28
Let's try taking a seat
by one of those campfires right now.
by one of those campfires right now.
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咱們現在就來試試在其中
一個營火旁邊找位置坐下。
一個營火旁邊找位置坐下。
07:34
Hey Cohh, how's it going?
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嘿，柯爾，你好嗎？
柯：嘿，你好嗎，艾米特？
柯：嘿，你好嗎，艾米特？
07:36
Cohh: Hey, how's it going, Emmett?
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艾：我在 TED，旁邊有
大約一千個好朋友，
大約一千個好朋友，
07:38
ES: So I'm here at TED
with about 1,000 of my closest friends,
with about 1,000 of my closest friends,
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07:41
and we thought we'd come
and join you guys for a little stream.
and join you guys for a little stream.
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我們想要加入你們，看看串流。
07:46
Cohh: Awesome! It's great
to hear from you guys.
to hear from you guys.
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柯：好極了！很高興見到大家。
07:48
ES: So Cohh, can you share
with the TED audience here --
with the TED audience here --
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艾：所以，柯爾，你能不能
和 TED 觀眾分享一下——
和 TED 觀眾分享一下——
07:52
what have you learned
about your community on Twitch?
about your community on Twitch?
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對於你的 Twitch 社群，
你有什麼想法？
你有什麼想法？
07:56
Cohh: Ah, man, where to begin?
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柯爾：啊，要從何說起？
07:58
I've been doing this
for over five years now,
for over five years now,
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我在這裡已經超過五年了，
08:00
and if there's one thing that doesn't
cease to impress me on the daily,
cease to impress me on the daily,
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有一樣東西，每天都
仍然會讓我感到驚奇，
仍然會讓我感到驚奇，
08:05
it's just kind of how incredible
this whole thing is for communication.
this whole thing is for communication.
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那就是這個平台
在溝通方面有多不可思議。
在溝通方面有多不可思議。
08:09
I've been playing games
for 20 years of my life,
for 20 years of my life,
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我一生中玩電玩遊戲的
時間已有二十年，
時間已有二十年，
08:12
I've led online MMO guilds for over 10,
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領導大型多人線上遊戲
團體超過十年，
團體超過十年，
08:15
and it's the kind of thing
where there's very few places in life
where there's very few places in life
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在人生中，很少有這樣的地方，
08:20
where you can go to meet
so many people with similar interests.
so many people with similar interests.
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可以遇到這麼多有共同興趣的人。
08:23
I was listening in a bit earlier;
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我剛有聽一下演說，我喜歡
營火的比喻，我的比喻也類似。
營火的比喻，我的比喻也類似。
08:25
I love the campfire analogy,
I actually use a similar one.
I actually use a similar one.
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我把它視為一群人坐在一張大型
沙發上，但只有一個人有遙控器。
沙發上，但只有一個人有遙控器。
08:28
I see it all as a bunch of people
on a big couch
on a big couch
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08:30
but only one person has the controller.
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有點像是「把零食傳過來！」的情況，
08:32
So it's kind of like
a "Pass the snack!" situation, you know?
a "Pass the snack!" situation, you know?
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七百個人那樣子——
08:35
700 people that way --
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08:36
but it's great and really it's just --
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但很棒，那就是——
08:39
ES: So Cohh, what is going on
in chat right now?
in chat right now?
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艾：所以，柯爾，現在
聊天室那邊的狀況如何？
聊天室那邊的狀況如何？
08:43
Can you explain that a little bit to us?
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能跟大家稍微解釋嗎？
08:45
Because my eyesight isn't that good
but I see a lot of emotes.
but I see a lot of emotes.
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我的眼力不夠好，
但我看到很多表情符號。
但我看到很多表情符號。
08:49
Cohh: So this is my community;
this is the Cohhilition.
this is the Cohhilition.
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柯：這是我的社群；
叫做 Cohhilition。
叫做 Cohhilition。
我每天都做串流播放。我其實
剛完成了連續兩千天的挑戰，
剛完成了連續兩千天的挑戰，
08:52
I stream every single day.
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08:53
I actually just wrapped up
a 2,000-day challenge,
a 2,000-day challenge,
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08:56
and as such, we have developed
a pretty incredible community
a pretty incredible community
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我們在這個頻道發展出了
一個很了不起的社群。
一個很了不起的社群。
09:00
here in the channel.
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現在約有六千兩百人與我們同在。
09:01
Right now we have
about 6200 people with us.
about 6200 people with us.
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各位看見的是大家
在狂發「哈囉，TED」、
在狂發「哈囉，TED」、
09:03
What you're seeing is a spam
of "Hello, TED" good-vibe emotes,
of "Hello, TED" good-vibe emotes,
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正面表情符號、
09:07
love emotes,
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愛心符號、
09:09
"this is awesome,"
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「這好讚」、「嗨，各位」、
「嗨，大家好」。
「嗨，大家好」。
09:10
"Hi, guys," "Hi, everyone."
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09:11
Basically just a huge
collection of people --
collection of people --
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基本上就是一大票人——
09:14
huge collection of gamers
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一大票玩家，
09:15
that are all just experiencing
a positive event together.
a positive event together.
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都在一起經歷一個很正面的活動。
艾：所以有沒有——
我們能在聊天中做調查嗎？
我們能在聊天中做調查嗎？
09:18
ES: So is there anything that --
can we poll chat?
can we poll chat?
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09:21
I want ask chat a question.
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我想在聊天中問問題。
09:23
Is there anything
that chat would like the world,
that chat would like the world,
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聊天中的人願不願意告訴世界，
09:26
and particularly these people
here with me at TED right now,
here with me at TED right now,
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特別是現在在 TED 的這些人，
09:29
to know about what they get
out of playing video games
out of playing video games
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談談他們玩電玩遊戲
以及成為社群的一部分
以及成為社群的一部分
09:33
and being part of this community?
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能讓他們得到什麼？
09:36
Cohh: Oh, wow.
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柯：喔，哇。
09:38
I am already starting to see
a lot of answers here.
a lot of answers here.
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我已經看到一大堆答案了。
09:42
"I like the good vibes."
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「我喜歡正面情緒。」
09:46
"Best communities are on Twitch."
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「最好的社群都在 Twitch 上。」
09:49
(Laughter)
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（笑聲）
09:51
"They get us through
the rough patches in life."
the rough patches in life."
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「能協助我們度過
人生的辛苦時刻。」
人生的辛苦時刻。」
09:54
Oh, that's a message
I definitely see a lot on Twitch,
I definitely see a lot on Twitch,
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喔，我在 Twitch
常常看到這種訊息，
常常看到這種訊息，
09:57
which is very good.
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這是好事。
09:59
"A very positive community,"
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「一個非常正面的社群。」
「很多正能量。」
「很多正能量。」
10:01
"a lot of positivity,"
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10:03
which is pretty great.
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這也很好。
10:05
ES: So Cohh, before I get back
to my TED talk,
to my TED talk,
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艾：所以，柯爾，在我
回到我的 TED 演說之前，
回到我的 TED 演說之前，
10:09
which I actually should probably
get back to doing at some point --
get back to doing at some point --
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我也差不多該回去了——
10:12
(Laughter)
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（笑聲）還有什麼
你想要和我分享的嗎？
你想要和我分享的嗎？
10:13
Do you have anything else
that you want to share with me
that you want to share with me
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或者有沒有什麼
10:16
or any question you wanted to ask,
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10:18
you've always wanted
to get out there before an audience?
to get out there before an audience?
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你一直想要問一群觀眾的問題？
10:21
Cohh: Honestly, not too much.
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柯：老實說，沒什麼。
10:23
I mean, I absolutely love
what you're doing right now.
what you're doing right now.
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我真的很喜歡你現在在做的事。
10:25
I think that the interactive streaming
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我認為互動式串流
10:27
is the big unexplored frontier
of the future in entertainment,
of the future in entertainment,
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是未來娛樂界中一個
尚未探索的重要邊境，
尚未探索的重要邊境，
10:31
and thank you for doing
everything you're doing up there.
everything you're doing up there.
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謝謝你在那裡所做的一切。
越多人能聽到你所做的這些，
對這上面的人就越好。
對這上面的人就越好。
10:33
The more people that hear
about what you do, the better --
about what you do, the better --
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10:36
for everyone on here.
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艾：好極了，柯爾。非常謝謝。
10:37
ES: Awesome, Cohh. Thanks so much.
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我要繼續回到演說了，之後再聊。
10:39
I'm going to get back
to giving this talk now,
to giving this talk now,
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柯：沒問題！
10:41
but we should catch up later.
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10:43
Cohh: Sounds great!
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（掌聲）
10:44
(Applause)
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10:48
ES: So that was a new way to interact.
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艾：所以，這是互動的新方式。
10:52
We could influence
what happened on the stream,
what happened on the stream,
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我們能夠影響
在串流中所發生的事，
在串流中所發生的事，
10:55
we could cocreate
the experience along with him,
the experience along with him,
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我們能夠和他人
一起共同創造體驗，
一起共同創造體驗，
11:00
and we really had a multiplayer experience
with chat and with Cohh.
with chat and with Cohh.
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我們也和聊天室的人及柯爾
有了多玩家的體驗。
有了多玩家的體驗。
11:07
At Twitch, we've started calling this,
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因此，在 Twitch，
我們開始將之稱為
我們開始將之稱為
11:10
as a result, "multiplayer entertainment."
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「多玩家娛樂」。
11:14
Because going from watching a video alone
to watching a live interactive stream
to watching a live interactive stream
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因為，從獨自觀看影片，
變成觀看互動式串流直播，
11:20
is similar to the difference between
going from playing a single-player game
going from playing a single-player game
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這差別，就像是
從玩單一玩家遊戲
11:26
to playing a multiplayer game.
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變成玩多玩家遊戲。
11:30
Gamers are often as the forefront
of exploration in new technology.
of exploration in new technology.
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遊戲玩家通常都是在
探索新科技的最前線。
探索新科技的最前線。
11:37
Microcomputers, for example,
were used early on for video games,
were used early on for video games,
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比如，微電腦早期
是用在電玩遊戲上的，
是用在電玩遊戲上的，
11:43
and the very first handheld, digital
mass-market devices weren't cell phones,
mass-market devices weren't cell phones,
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且最早的手持數位大眾市場裝置
並不是手機，
11:49
they were Gameboys ...
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而是 Gameboy 遊戲機。
11:51
for video games.
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11:53
And as a result,
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因此，
11:56
one way that you can get a hint
of what the future might hold
of what the future might hold
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若你想知道未來是怎樣的，
其中一個方式就是
其中一個方式就是
12:01
is to look to this fun, interactive
sandbox of video games
sandbox of video games
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研究這些有趣的、互動的、
測試版的電玩遊戲，
測試版的電玩遊戲，
12:06
and ask yourself,
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並問問你自己：「現今
這些遊戲玩家在做什麼？」
這些遊戲玩家在做什麼？」
12:08
"what are these gamers doing today?"
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12:10
And that might give you a hint
as to what the future is going to hold
as to what the future is going to hold
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那可能能給你一點線索，
了解我們大家的未來會是怎樣的。
了解我們大家的未來會是怎樣的。
12:13
for all of us.
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12:16
One of the things
we're already seeing on Twitch
we're already seeing on Twitch
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在 Twitch 我們已經
看到的其中一個現象
看到的其中一個現象
12:19
is multiplayer entertainment
coming to sports.
coming to sports.
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就是多玩家娛樂進入了運動領域。
12:21
So, Twitch and the NFL teamed up
to offer livestreaming football,
to offer livestreaming football,
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所以，Twitch 和全國橄欖球
聯盟合作，提供足球串流直播，
聯盟合作，提供足球串流直播，
12:26
but instead of network announcers
in suits streaming the game,
in suits streaming the game,
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但不是用穿西裝的網路播報員
用串流直播比賽，
用串流直播比賽，
12:30
we got Twitch users to come in
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我們是讓 Twitch 使用者來做，
12:33
and stream it themselves
on their own channel
on their own channel
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讓他們用自己的頻道
來進行串流直播，
來進行串流直播，
12:36
and interact with their community
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和他們的社群互動，
12:38
and make it a real multiplayer experience.
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讓它成為真正的多玩家體驗。
12:42
So I actually think that if you
look out into the future --
look out into the future --
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所以，我真的認為，
如果你展望未來——
12:47
only hundreds of people today
get to be sports announcers.
get to be sports announcers.
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現今只有幾百個人
可以當運動播報員。
可以當運動播報員。
12:53
It's a tiny, tiny number of people
who have that opportunity.
who have that opportunity.
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有那種機會的人數非常非常少。
12:56
But sports are about to go multiplayer,
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但，運動就要向多玩家邁進了，
13:00
and that means that anyone
who wants to around the world
who wants to around the world
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也就是說，全世界的
任何人，只要想要，
任何人，只要想要，
13:03
is going to get the opportunity
to become a sports announcer,
to become a sports announcer,
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就可以有機會
成為運動播報員，
13:08
to give it a shot.
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可以去試著做看看。
13:09
And I think that's going to unlock
incredible amounts of new talent
incredible amounts of new talent
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我認為這將為我們所有人
釋出不可思議的新人才。
釋出不可思議的新人才。
13:12
for all of us.
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我們將來也不會問：
「你有看到比賽嗎？」
「你有看到比賽嗎？」
13:14
And we're not going to be asking,
"Did you catch the game?"
"Did you catch the game?"
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13:17
Instead, we're going to be asking,
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我們會改問：
13:19
"Whose channel did you catch the game on?"
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「你是在誰的頻道上看比賽？」
13:24
We already see this happening
with cooking, with singing --
with cooking, with singing --
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我們已經在烹飪類和唱歌領域類
看到這個現象了——
看到這個現象了——
13:28
we even see people streaming welding.
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我們甚至看過有人用串流轉播焊接。
13:32
And all of this stuff is going to happen
around the metaphorical campfire.
around the metaphorical campfire.
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所有這一切，未來都將會像
營火的比喻一樣逐漸發生。
營火的比喻一樣逐漸發生。
13:37
There's going to be millions
of these campfires lit
of these campfires lit
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在接下來的幾年，
會有數百萬個營火被點燃。
會有數百萬個營火被點燃。
13:40
over the next few years.
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13:41
And on every topic,
243
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針對任何主題，
13:45
you're going to be able to find a campfire
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你都可以找到相關的營火，
13:47
that will allow you to bond
with your people around the world.
with your people around the world.
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讓你能夠和全世界的夥伴連結。
13:51
For most of human history,
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在人類歷史中有極長的時間，
娛樂就是多玩家的。
娛樂就是多玩家的。
13:52
entertainment was simply multiplayer.
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13:55
We sang together in person,
248
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我們一起唱歌、
13:58
we shared news together
in the town square in person,
in the town square in person,
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一起在小鎮廣場上分享新聞，
14:02
and somewhere along the way,
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在過程中的某個時點，
14:04
that two-way conversation
turned into a one-way transmission.
turned into a one-way transmission.
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我們從雙向的對話
轉變成了單向的傳輸。
轉變成了單向的傳輸。
14:10
As someone who cares about communities,
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身為在乎社群的人，
14:12
I am excited for a world
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我很興奮，希望在將來的世界中，
14:14
where our entertainment
could connect us instead of isolating us.
could connect us instead of isolating us.
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娛樂能夠將我們連結起來，
而不是孤立我們。
而不是孤立我們。
14:21
A world where we can bond with each other
over our shared interests
over our shared interests
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這個世界能夠用我們共同的興趣
將我們連結在一起，
將我們連結在一起，
14:26
and create real, strong communities.
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創造出真正的、穩固的社群。
14:30
Games, streams and the interactions
they encourage,
they encourage,
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遊戲、串流、互動，所帶來的激勵，
14:33
are only just beginning
to turn the wheel back
to turn the wheel back
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都只是開端，
才剛開始將轉輪反轉，
才剛開始將轉輪反轉，
14:37
to our interactive, community-rich,
multiplayer past.
multiplayer past.
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轉向過去那種互動式、
充滿社群的多玩家娛樂。
充滿社群的多玩家娛樂。
14:43
Thank you all for sharing
this experience here with me,
this experience here with me,
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謝謝各位和我共享這段經歷，
14:46
and may you all find your best campfire.
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祝大家都能找到自己最棒的營火。
14:48
(Applause)
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（掌聲）
ABOUT THE SPEAKER
Emmett Shear - Entrepreneur, investorEmmett Shear is the CEO and cofounder of Twitch and its predecessor justin.tv.
Why you should listen
Emmett Shear has lead Twitch -- a service that's helping to change the way people create, consume and participate in their entertainment -- since its founding in 2011. While it's known for gaming live-streams and esports, Twitch creators and communities have expanded to include music, traditional sports, cooking, the creative arts and more. Today, more than a million people, on average, are tuning in to Twitch at any given time to watch, chat and connect with people who share their passions.
Shear's unique perspective combines his experience as both an entrepreneur and part-time partner at venture capital firm Y Combinator, where he advises startups on product and strategy. He graduated from Yale University in 2005 with a degree in computer science.
Emmett Shear | Speaker | TED.com