TED2007
Yossi Vardi: We're worried about local warming ... in your lap
Yossi Vardi se bori protiv lokalnog zatopljenja
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Investitor i šaljivdžija Yossi Vardi daje obazrivo predavanje o opasnostima blogiranja. Konkretno, za muškarce.
Yossi Vardi - Investor
Investor Yossi Vardi is godfather to more than 40 startups, mostly in the jumping Israeli high-tech sector. He's a legendary community-builder, connector and prankster. Full bio
Investor Yossi Vardi is godfather to more than 40 startups, mostly in the jumping Israeli high-tech sector. He's a legendary community-builder, connector and prankster. Full bio
Double-click the English transcript below to play the video.
00:13
We are going to talk today about the sequel of "Inconvenient Truth."
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Danas ćemo razgovarati o nastavku Nezgodne istine.
00:17
It's time again to talk about "Inconvenient Truth,"
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Opet je došlo vrijeme za razgovor o Nezgodnoj istini,
00:22
a truth that everyone is concerned about,
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istini koja brine svakoga,
00:24
but nobody is willing to talk about.
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ali nitko nije spreman o njoj pričati.
00:26
Somebody has to take the lead, and I decided to do it.
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Netko mora preuzeti vodstvo, i odlučio sam to biti ja.
00:30
If you are scared by global warming,
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Ako vas globalno zatopljenje plaši,
00:34
wait until we learn about local warming.
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čekajte dok ne saznamo o lokalnom zatopljenju.
00:37
We will talk today about local warming.
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Danas ćemo pričati o lokalnom zatopljenju.
00:41
Important health message: blogging may be hazardous to your health,
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Važna zdravstvena poruka: blogiranje bi moglo biti opasno po zdravlje,
00:45
especially if you are a male.
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naročito ako ste muško.
00:48
This message is given as a public service.
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Ova poruka je upućena kao oblik javne usluge.
00:50
Blogging affects your posture. We start with the posture.
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Blogiranje djeluje na vaše držanje. Počet ćemo s držanjem.
00:54
This is the posture of ladies who are not blogging;
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Ovo je držanje dama koje ne pišu blogove;
00:58
this is the posture of ladies who are blogging.
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ovo je držanje dama koje pišu blogove.
01:01
(Laughter)
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(Smijeh)
01:05
This is the natural posture of a man sitting,
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Ovo je prirodno držanje muškarca koji sjedi,
01:08
squatting for ventilation purposes.
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čuči da bi tijelo moglo disati.
01:10
(Laughter)
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(Smijeh)
01:13
And this is the natural posture of a standing man,
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A ovo je prirodna poza čovjeka koji stoji.
01:17
and I think this picture inspired Chris to insert me
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Mislim da je ova slika inspirirala Chrisa da me ubaci
01:20
into the lateral thinking session.
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na predavanje o lateralnom razmišljanju.
01:23
This is male blogging posture sitting, and the result is,
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Ovo je držanje muškarca koji blogira sjedeći, a ishod je,
01:29
"For greater comfort,
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"Radi veće udobnosti,
01:30
men naturally sit with their legs farther apart than women,
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muškarci prirodno sjede s nogama više raširenim od žena,
01:33
when working on laptop.
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kada rade na laptopu.
01:34
However, they will adopt a less natural posture
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Međutim, zauzet će manje prirodnu pozu
01:38
in order to balance it on their laps,
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kako bi laptop zadržali na svom krilu,
01:40
which resulted in a significant rise of body heat
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što dovodi do značajnog porasta tjelesne temperature
01:42
between their thighs." This is the issue of local warming.
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među njihovim butinama." Ovo je problem lokalnog zatopljenja.
01:46
(Laughter)
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(Smijeh)
01:47
This is a very serious newspaper; it's Times of England --
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Ovo su vrlo ozbiljne novine, engleski Times --
01:52
very serious. This is a very --
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vrlo ozbiljne. Ovo je vrlo --
01:55
(Laughter)
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(Smijeh)
01:57
-- gentlemen and ladies, be serious.
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-- gospodo i dame, budite ozbiljni.
01:59
This is a very serious research, that you should read the underline.
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Ovo je vrlo ozbiljno istraživanje, pa trebate pročitati podvučeno.
02:03
And be careful, your genes are in danger.
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I pazite, vaši su geni u opasnosti.
02:11
Will geeks become endangered species?
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Hoće li šmokljani postati ugrožena vrsta?
02:13
The fact: population growth in countries with high laptop --
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Činjenica: porast stanovništva u zemljama s visokom laptop --
02:18
(Laughter)
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(Smijeh)
02:20
I need Hans Rosling to give me a graph.
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Trebam Hansa Roslinga da mi napravi grafikon.
02:22
(Applause)
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(Pljesak)
02:24
Global warming fun.
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Zabava s globalnim zatopljenjem.
02:25
(Laughter)
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(Smijeh)
02:28
But let's keep things in proportion.
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Ali zadržimo stvari u pravilnim omjerima.
02:32
How to take care in five easy steps:
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Kako riješiti problem u pet lakih koraka.
02:34
first of all, you can use natural ventilation. You can use body breath.
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Prvo, možete koristiti prirodnu ventilaciju. Možete koristiti disanje tijela.
02:41
You should stay cool with the appropriate clothing.
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Trebate zadržati nižu temperaturu s odgovarajućom odjećom.
02:44
You should care about your posture -- this is not right.
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Morate voditi brigu o svom držanju – ovo nije dobro.
02:49
Can you extract from Chris another minute and a half for me,
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Možete li od Chrisa izvući još minutu i pol za mene,
02:52
because I have a video I have to show you.
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jer imam video koji vam moram pokazati.
02:55
(Applause)
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(Pljesak)
02:57
You are great. This is the correct posture.
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Sjajni ste. Ovo je pravilno držanje.
03:01
Another benefit of Wi-Fi, we learned yesterday about the benefits of Wi-Fi.
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Još jedna prednost wifi tehnologije, jučer smo čuli o prednostima wifija.
03:04
Wi-Fi enables you to avoid the processor. And there are some enhanced
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Wi-Fi vam omogućava da izbjegnete procesor. A postoje i neke bolje
03:11
protection measures, which I would like to share with you,
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zaštitne mjere koje bih volio podijeliti s vama,
03:12
and I would like, in a minute, to thank Philips for helping.
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i htio bih, za trenutak, zahvaliti Philipsu na pomoći.
03:18
This is a research which was done in '86, but it's still valid.
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Ovo istraživanje je obavljeno '86-te, ali je još uvijek valjano.
03:21
Scrotal temperature reflects intratesticular temperature
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Skrotalna temperatura odražava temperaturu unutar testisa
03:25
and is lowered by shaving.
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i smanjuje se brijanjem.
03:26
By the way, I must admit, my English is not so good,
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Usput, moram priznati, moj engleski nije tako dobar,
03:29
I didn't know what is scrotal; I understand it's a scrotum.
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nisam znao što znači skrotalno; shvaćam da je riječ o skrotumu (mošnjama).
03:33
I guess in plural it's scrotal, like medium and media.
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Vjerujem da množina glasi skrotal, poput izraza medij i mediji.
03:37
Digital scrotum, digital media.
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Digitalni skrotum, digitalni mediji.
03:39
And only last year I recognized that I'm a proud scrotum owner.
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I tek sam lani shvatio da sam ponosni vlasnik skrotuma.
03:45
(Laughter)
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(Smijeh)
03:48
And this research is being precipitated by the U.S. government,
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Ovo istraživanje je požurivala vlada SAD-a,
03:52
so you can see that your tax man is working for good causes.
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pa vidite da vaš poreznik radi za opće dobro.
03:55
Video: Man: The Philips Bodygroom has a sleek,
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Video: Čovjek: Bodygroom marke Philips ima elegantan,
03:59
ergonomic design for a safe and easy way to trim
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ergonomski dizajn za sigurno i lako šišanje
04:02
those scruffy underarm hairs, the untidy curls on and around your
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tih oštrih dlačica pod pazuhom, neurednih kovrča na i oko vašeg
04:08
[bleep], as well as the hard to reach locks on the underside of your
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[biip], kao i nedohvatljivih uvojaka na donjoj strani vaših
04:11
[bleep] and [bleep]. Once you use the Bodygroom, the world looks different.
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[biip] i [biip]. Korištenjem Bodygrooma, svijet izgleda drukčije.
04:19
And so does your [bleep]. These days, with a hair-free back,
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A također i vaš [biip]. Ovih dana, s leđima bez dlaka,
04:22
well-groomed shoulders and an extra optical inch on my [bleep],
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njegovanim ramenima i optički dodatnim centimetrima na mom [biip],
04:27
well, let's just say life has gotten pretty darn cozy.
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no, pa recimo tek da je život postao poprilično ugodan.
04:33
Yossi Vardi: This is one of the most popular viral advertisement of last year,
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Yossi Vardi: Ovo je jedan od najpopularnijih muževnih oglasa u prošloj godini,
04:42
known as the optical inch by Philips. Let's applaud Philips --
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poznat kao optički centimetri od Philipsa. Zaplješćimo Philipsu --
04:45
(Applause)
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(Pljesak)
04:46
-- for this gesture for humanity.
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-- za ovu humanu gestu.
04:48
And this is how they are promoting the product. This is --
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A evo kako reklamiraju proizvod. Ovo je --
04:52
I didn't touch it, this is original.
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nisam ga dotaknuo, ovo je original.
04:54
Laptop use to solve overpopulation. And if everything failed,
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Uporaba laptopa kao rješenje prenaseljenosti. A ako sve propadne,
05:01
there are some secondary uses.
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ima od njega i sekundarnih koristi.
05:03
And then our next talk, our next TED if you invite me
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A naš će sljedeći govor, naš idući TED, ako me pozovete
05:10
will be why you should not carry a cell phone in your pocket.
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biti o tome zašto ne biste trebali nositi mobitel u džepu.
05:12
And this is what the young generation says.
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A evo što kaže mladi naraštaj.
05:17
(Applause)
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(Pljesak)
05:21
And I just want to show you that I'm not just preaching,
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Samo vam želim pokazati da nisam od onih što samo propovijedaju,
05:24
but I also practice.
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već i postupam u skladu s time.
05:25
(Laughter)
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(Smijeh)
05:28
4 am in the morning.
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4 sata ujutro.
05:29
(Laughter)
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(Smijeh)
05:32
You cannot use this picture.
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Ne možete koristiti ovu sliku.
05:33
(Applause)
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(Pljesak)
05:38
Now, I have some mini TED Prizes, this is the Philips Bodygroom,
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Sad, imam neke mini TED nagrade, ovo je Philips Bodygroom,
05:47
one for our leader.
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za našeg lidera.
05:49
(Applause)
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(Pljesak)
05:52
Anybody feels threatened, anybody really need it?
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Osjeća li se netko ugroženo, treba li ga netko zaista?
05:54
(Laughter)
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(Smijeh)
05:57
Any lady, any lady? Thank you very much.
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Bilo koja dama, bilo koja dama? Hvala Vam lijepo.
06:02
(Applause)
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(Pljesak)
ABOUT THE SPEAKER
Yossi Vardi - InvestorInvestor Yossi Vardi is godfather to more than 40 startups, mostly in the jumping Israeli high-tech sector. He's a legendary community-builder, connector and prankster.
Why you should listen
Joseph "Yossi" Vardi has helped more than 40 startups see the light of day, among them Mirabilis (makers of ICQ) and the video companies Scopus and BrightCove. He's a strategic advisor to Amazon and AOL, and a venture partner of Pitango, one of Israel's largest VC funds.
He's a lively presence in the world of tech startups, with an absurd sense of humor and a refreshing set of values (restated in a much-commented-on TechCrunch post in October) that drive his approach to new investments. The takeaways: Judge the individual over the business plan; and don't shy away from an entrepreneur who has failed before: "It makes them want to win even more," he said.
Yossi Vardi | Speaker | TED.com