ABOUT THE SPEAKER
Michael Bierut - Designer, critic
Michael Bierut is a partner in the New York office of Pentagram, a founder of Design Observer and a teacher at Yale School of Art and Yale School of Management.

Why you should listen

Michael Bierut studied graphic design at the University of Cincinnati's College of Design, Architecture, Art and Planning, graduating summa cum laude in 1980. Prior to joining Pentagram in 1990 as a partner in the firm's New York office, he worked for ten years at Vignelli Associates, ultimately as vice president of graphic design.

His projects at Pentagram have included work for the New York Times, Saks Fifth Avenue, The Cathedral of St. John the Divine, Harley-Davidson, The Museum of Arts and Design, Mastercard, the New York City Department of Transportation, the Robin Hood Foundation, Mohawk Paper Mills, New World Symphony, the New York Jets, the Brooklyn Academy of Music and MIT Media Lab. As a volunteer to Hillary for America, he created the ubiquitous H logo that was used throughout the 2016 presidential campaign.

He has won hundreds of design awards and his work is represented in the permanent collections of the Museum of Modern Art and the Metropolitan Museum of Art in New York, and the Musée des Arts Décoratifs, Montreal. He served as president of the New York Chapter of the American Institute of Graphic Arts (AIGA) from 1988 to 1990 and is president emeritus of AIGA National. Bierut was elected to the Alliance Graphique Internationale in 1989, to the Art Directors Club Hall of Fame in 2003, and was awarded the profession’s highest honor, the AIGA Medal, in 2006. In 2008, he was named winner in the Design Mind category of the Cooper-Hewitt National Design Awards. In spring 2016, Bierut was appointed the Henry Wolf Graphic Designer in Residence at the American Academy in Rome.

Bierut is a senior critic in graphic design at the Yale School of Art and a lecturer at the Yale School of Management. He writes frequently about design and is the co-editor of the five-volume series Looking Closer: Critical Writings on Graphic Design published by Allworth Press. In 2002, Bierut co-founded Design Observer, a blog of design and cultural criticism which now features podcasts on design, popular culture, and business.

Bierut's book 79 Short Essays on Design was published in 2007 by Princeton Architectural Press. A monograph on his work, How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry and (every once in a while) change the world, was published in 2015 by Thames & Hudson and Harper Collins. This accompanied the first retrospective exhibition of his work, part of the School of Visual Art's Masters Series, which was on view at the SVA Chelsea Gallery in New York City for five weeks in autumn 2015. His next book, Now You See It, is due out from Princeton Architectural Press this fall. 


More profile about the speaker
Michael Bierut | Speaker | TED.com
Small Thing Big Idea

Michael Bierut: The genius of the London Tube Map

マイケル・ビェルート: ロンドン地下鉄路線図は何がすごいのか?

Filmed:
1,052,555 views

デザインの伝説的人物マイケル・ビェルートは、偶然の成功によって生まれた、世界で最も有名な地図の一つであるロンドン地下鉄路線図について話します。
- Designer, critic
Michael Bierut is a partner in the New York office of Pentagram, a founder of Design Observer and a teacher at Yale School of Art and Yale School of Management. Full bio

Double-click the English transcript below to play the video.

00:12
The history歴史 of civilization文明,
in some ways方法, is a history歴史 of maps地図:
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文明の歴史は ある意味
地図の歴史です
私たちは まわりの世界を
どのように理解してきたのでしょう?
00:16
How have we come to understandわかる
the world世界 around us?
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00:19
One of the most最も famous有名な maps地図 works作品
because it really isn't a map地図 at all.
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最も有名な地図の1つは 実際には少しも
地図ではないがゆえに機能しています
00:23
[Small小さい thing. Big大きい ideaアイディア.]
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[小さなこと
偉大なアイディア]
00:27
[Michaelマイケル BierutBierut on
the Londonロンドン Tubeチューブ Map地図]
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[マイケル・ビェルート
ロンドン地下鉄路線図を語る]
00:29
The Londonロンドン Underground地下
came来た together一緒に in 1908,
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ロンドンの地下鉄は
1908年に一体となりました
00:32
when eight8 different異なる
independent独立した railways鉄道 merged合併
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異なる8つの鉄道路線が統合され
単一のシステムとなったのです
00:35
to create作成する a singleシングル systemシステム.
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00:37
They needed必要な a map地図 to represent代表する that systemシステム
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路線を表す地図が必要でした
人々がどこから乗ればいいのか
わかるように
00:39
so people would know where to rideライド.
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00:41
The map地図 they made is complicated複雑な.
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彼らの作った地図は
複雑なものでした
00:44
You can see rivers河川,
bodies of water, trees and parks公園 --
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河や 池 森 公園が描かれ
00:47
the stations were all crammed詰め込まれた together一緒に
at the centerセンター of the map地図,
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地図の中央には駅が密集し
00:50
and out in the periphery周辺, there were some
that couldn'tできなかった even fitフィット on the map地図.
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周辺の駅は地図上に
納まりませんでした
地理的には正確な地図でしたが
そんなに役に立たないものでした
00:53
So the map地図 was geographically地理的に accurate正確,
but maybe not so useful有用.
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そこにハリー・ベックが登場します
00:58
Enter入る Harryハリー Beckベック.
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00:59
Harryハリー Beckベック was a 29-year-old-歳
engineeringエンジニアリング draftsman起案者
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ハリー・ベックは29歳の
工学系の製図技師で
01:03
who had been workingワーキング on and off
for the Londonロンドン Underground地下.
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時々 ロンドン地下鉄のために
仕事をしていました
彼には 重要な
気付きがありました
01:06
And he had a keyキー insight洞察力,
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01:07
and that was that people
ridingライディング underground地下 in trains列車
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地下鉄に乗る人々は
地上がどうなっているか
大して気にしてはいないということです
01:11
don't really careお手入れ
what's happeningハプニング aboveground地上.
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01:13
They just want to get
from station to station --
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彼らはただ 駅から駅へ
移動したいだけです
01:16
"Where do I get on? Where do I get off?"
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「どこから乗る?
どこで降りる?」
01:18
It's the systemシステム that's important重要,
not the geography地理.
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重要なのは路線であって
地理ではありません
01:21
He's taken撮影 this complicated複雑な
mess混乱 of spaghettiスパゲッティ,
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彼は このこんがらがった
スパゲッティを取り上げ
01:24
and he's simplified単純化した it.
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単純化しました
路線は3方向にのみ
進みます
01:25
The lines only go in three directions行き方:
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横方向 縦方向
45度の斜め方向です
01:27
they're horizontal水平, they're vertical垂直,
or they're 45 degrees.
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01:31
Likewise同様に, he spaced離間した the stations equally均等に,
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さらに彼は駅を
等間隔で並べ
01:34
he's made everyすべて station color
correspond対応する to the color of the lineライン,
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各駅を その路線と
合致する色で着色し
01:38
and he's fixed一定 it all
so that it's not really a map地図 anymoreもう.
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全てを修正したので もはや
地図ではなくなりました
01:42
What it is is a diagram,
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それは図表であり
電気回路みたいなものですが
01:44
just like circuitry回路,
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01:45
exceptを除いて the circuitry回路 here
isn't wiresワイヤー conducting導く electrons電子,
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この電気回路にあるのは
電子を運ぶ配線ではなく
01:49
it's tubesチューブ containing含有 trains列車
conducting導く people from place場所 to place場所.
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人々をあちこちに運ぶ
電車の路線です
01:53
In 1933, the Underground地下 decided決定しました, at last,
to give Harryハリー Beck'sベックの map地図 a try.
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1933年 ロンドン地下鉄はやっと
ハリー・ベックの地図を試すことにしました
01:59
The Underground地下 did a testテスト run走る
of a thousand of these maps地図, pocket-sizeポケット サイズ.
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ポケットサイズのこの地図を
千部ほど刷ったのです
1時間ですべてなくなりました
02:02
They were gone行った in one hour時間.
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02:04
They realized実現した they were onto〜に something,
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彼らは それが当たりだと気付き
さらに75万部
印刷しました
02:05
they printed印刷された 750,000 more,
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これが今日あなた方が
目にしている路線図です
02:08
and this is the map地図 that you see today今日.
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02:10
Beck'sベックの design設計 really becameなりました the templateテンプレート
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ベックのデザインは
今日私たちが
地下鉄マップとして思いつく
路線図の雛形になりました
02:13
for the way we think of metro地下鉄 maps地図 today今日.
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02:15
Tokyo東京, Parisパリ, Berlinベルリン, São Pauloパウロ,
Sydneyシドニー, Washingtonワシントン, D.C. --
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東京 パリ ベルリン サンパウロ
シドニー ワシントンD.C.
これらの都市の路線図は
複雑な地理を
02:20
all of them convert変換する complex複合体 geography地理
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明快な図形へと
変換しています
02:23
into crisp鮮明 geometryジオメトリ.
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02:25
All of them use different異なる colors
to distinguish区別する betweenの間に lines,
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路線を区別するために
異なる色を用い
駅の種別を区別するために
シンプルな記号を用いています
02:28
all of them use simple単純 symbolsシンボル
to distinguish区別する betweenの間に typesタイプ of stations.
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02:32
They all are part
of a universalユニバーサル language言語, seemingly一見.
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それはまるで
世界共通語のようです
02:35
I betベット Harryハリー Beckベック wouldn'tしないだろう have known既知の
what a userユーザー interfaceインタフェース was,
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ハリー・ベックはユーザーインターフェイスとは何か
知らなかったでしょうが
彼がデザインしたものは
まさにそれでした
02:39
but that's really what he designed設計
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02:41
and he really took取った that challengeチャレンジ
and broke壊れた it down to three principles原則
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彼はこの難問に挑戦し
3つの原則へと落とし込んでいますが
これは ほぼどんなデザインの問題にも
適用可能だと思います
02:45
that I think can be applied適用された
in nearlyほぼ any design設計 problem問題.
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第1の原則は
「焦点を絞ること」です
02:47
First one is focusフォーカス.
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02:49
Focusフォーカス on who you're doing this for.
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誰のためにやっているかに
集中します
02:51
The second二番 principle原理 is simplicity単純さ.
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第2の原則は
「単純さ」です
その必要性を実現するための
最短の道は何か?
02:53
What's the shortest最短 way
to deliver配信する that need?
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02:56
Finally最後に, the last thing is:
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最後の3つ目の原則は
02:58
Thinking考え in a cross-disciplinary学際的 way.
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「分野横断的に考えること」です
03:00
Who would've〜するだろう thought
that an electrical電気 engineerエンジニア
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当時世界で最も
複雑だったシステムを
03:03
would be the person to holdホールド the keyキー
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解き明かすための
鍵を握る人間が
電気技師だと
誰が思ったでしょうか
03:05
to unlockロック解除する what was then one of the most最も
complicated複雑な systemsシステム in the world世界 --
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鉛筆とアイデアを持った1人の人間から
全てが始まったのです
03:10
all started開始した by one guy
with a pencil鉛筆 and an ideaアイディア.
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Translated by Mariko Oyabu
Reviewed by Yasushi Aoki

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ABOUT THE SPEAKER
Michael Bierut - Designer, critic
Michael Bierut is a partner in the New York office of Pentagram, a founder of Design Observer and a teacher at Yale School of Art and Yale School of Management.

Why you should listen

Michael Bierut studied graphic design at the University of Cincinnati's College of Design, Architecture, Art and Planning, graduating summa cum laude in 1980. Prior to joining Pentagram in 1990 as a partner in the firm's New York office, he worked for ten years at Vignelli Associates, ultimately as vice president of graphic design.

His projects at Pentagram have included work for the New York Times, Saks Fifth Avenue, The Cathedral of St. John the Divine, Harley-Davidson, The Museum of Arts and Design, Mastercard, the New York City Department of Transportation, the Robin Hood Foundation, Mohawk Paper Mills, New World Symphony, the New York Jets, the Brooklyn Academy of Music and MIT Media Lab. As a volunteer to Hillary for America, he created the ubiquitous H logo that was used throughout the 2016 presidential campaign.

He has won hundreds of design awards and his work is represented in the permanent collections of the Museum of Modern Art and the Metropolitan Museum of Art in New York, and the Musée des Arts Décoratifs, Montreal. He served as president of the New York Chapter of the American Institute of Graphic Arts (AIGA) from 1988 to 1990 and is president emeritus of AIGA National. Bierut was elected to the Alliance Graphique Internationale in 1989, to the Art Directors Club Hall of Fame in 2003, and was awarded the profession’s highest honor, the AIGA Medal, in 2006. In 2008, he was named winner in the Design Mind category of the Cooper-Hewitt National Design Awards. In spring 2016, Bierut was appointed the Henry Wolf Graphic Designer in Residence at the American Academy in Rome.

Bierut is a senior critic in graphic design at the Yale School of Art and a lecturer at the Yale School of Management. He writes frequently about design and is the co-editor of the five-volume series Looking Closer: Critical Writings on Graphic Design published by Allworth Press. In 2002, Bierut co-founded Design Observer, a blog of design and cultural criticism which now features podcasts on design, popular culture, and business.

Bierut's book 79 Short Essays on Design was published in 2007 by Princeton Architectural Press. A monograph on his work, How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry and (every once in a while) change the world, was published in 2015 by Thames & Hudson and Harper Collins. This accompanied the first retrospective exhibition of his work, part of the School of Visual Art's Masters Series, which was on view at the SVA Chelsea Gallery in New York City for five weeks in autumn 2015. His next book, Now You See It, is due out from Princeton Architectural Press this fall. 


More profile about the speaker
Michael Bierut | Speaker | TED.com

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