TEDGlobal 2010
Annie Lennox: Why I am an HIV/AIDS activist
Annie Lennox: Zašto sam ja HIV/AIDS aktivist
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U proteklih osam godina, pop pjevačica Annie Lennox posvetila je većinu svog vremena svojoj SING kampanji, podižući na taj način svijest i novac za borbu protiv HIV/AIDS-a. Ona iznosi svoja iskustva koja su je inspirisala u radu sa Nelsonom Mandelom do upoznavanja male afričke djevojčice u očajnoj situaciji.
Annie Lennox - Activist, singer-songwriter
The most successful female British pop musician in history, Annie Lennox has now committed herself to raising awareness of, and supporting actions against, the HIV/AIDS crisis in Africa. Full bio
The most successful female British pop musician in history, Annie Lennox has now committed herself to raising awareness of, and supporting actions against, the HIV/AIDS crisis in Africa. Full bio
Double-click the English transcript below to play the video.
00:15
I'm going to share with you the story
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Podjeliću sa vama priču
00:18
as to how I have become
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o tome kako sam postala
00:20
an HIV/AIDS campaigner.
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HIV/AIDS aktivist.
00:23
And this is the name of my campaign: SING Campaign.
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Ime moje kampanje je SING kampanja.
00:27
In November of 2003,
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U novembru 2003
00:29
I was invited to take part
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pozvana sam da učestvujem
00:31
in the launch of Nelson Mandela's
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u pokretanju Mandelove
00:33
46664 Foundation --
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46664 Fondacije.
00:36
that is his HIV/AIDS foundation.
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To je njegova HIV/AIDS fondacija.
00:38
And 46664 is the number
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A 46664 je broj
00:40
that Mandela had when he was imprisoned in Robben Island.
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koji je Mandela nosio dok je bio zarobljen na ostrvu Roben.
00:44
And that's me with Youssou N'Dour,
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To sam ja sa Jusu N'Dur
00:46
onstage, having the time of my life.
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na bini, najbolji trenutak u mom životu.
00:51
The next day, all the artists were invited
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Sledećeg dana, svi umjetnici su pozvani
00:53
to join Mandela in Robben Island,
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da se pridruže Mandeli na Roben ostrvu,
00:56
where he was going to give a conference
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gdje je trebao da održi konferenciju
00:58
to the world's press,
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svjetskim novinarima,
01:01
standing in front of his former prison cell.
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ispred svoje nekadašnje zatvorske ćelije.
01:03
You can see the bars of the window there.
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Možete da vidite rešetke na prozoru.
01:06
It was quite a momentous occasion for all of us.
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Bila je to sasvim važna prilika za sve nas.
01:09
In that moment in time,
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U tom trenutku,
01:11
Mandela told the world's press
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Mandela je izjavio za svjetsko novinarstvo
01:14
that there was a virtual genocide
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da je to bio virtualni genocid
01:16
taking place in his country;
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koji se dešavao u njegovoj zemlji,
01:18
that post-apartheid
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ta post-segregacijska
01:20
Rainbow Nation,
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nacija,
01:22
a thousand people were dying on a daily basis
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gdje je hiljade ljudi umiralo svaki dan,
01:25
and that the front line victims,
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a žrtve sa prve linije,
01:27
the most vulnerable of all,
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koje su bile najviše ranjive,
01:29
were women and children.
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su bile žene i djeca.
01:32
This was a huge impact on my mind,
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To je bio ogroman uticaj na moju svijest,
01:35
because I am a woman and I am a mother,
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zbog toga što sam ja žena i majka,
01:38
and I hadn't realized
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a nisam znala
01:40
that the HIV/AIDS pandemic
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da je HIV/AIDS pandemija
01:42
was directly affecting women in such a way.
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toliko direktno pogađala žene.
01:45
And so I committed -- when I left South Africa,
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Onda sam se obavezala-- kada sam napustila Južnu Afriku,
01:47
when I left Capetown,
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napuštajući Kejptaun,
01:49
I told myself, "This is going to be something
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rekla sam sebi, "Ovo će biti nešto
01:51
that I have to talk about.
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o čemu moram govoriti.
01:53
I have to serve."
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Moram služiti drugima."
01:55
And so, subsequently
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I od tada
01:57
I participated in every single
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učestovala sam u svakom
01:59
46664 event
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događaju 46664 fondacije
02:01
that I could take part in
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u kojem sam mogla učestovati
02:03
and gave news conferences,
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održavala sam konferencije za novinare,
02:05
interviews,
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davala intervjue,
02:07
talking and using my platform as a musician,
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govoreći i koristeći svoju platformu muzičara,
02:10
with my commitment to Mandela --
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sa posvećenošću Mandeli,
02:12
out of respect for the tremendous,
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iz poštovanja za ogroman,
02:15
unbelievable work that he had done.
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nevjerovatan rad koji je on postigao.
02:17
Everyone in the world respects Nelson Mandela,
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Svi ljudi na svijetu poštuju Nelsona Mandelu.
02:20
everyone reveres Nelson Mandela.
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Svi obožavaju Nelsona Mandelu.
02:22
But do they all know
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Ali da li oni svi znaju
02:24
about what has been taking place in South Africa,
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šta se dešavalo u Južnoj Africi,
02:26
his country,
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u njegovoj zemlji,
02:29
the country that had one of the highest incidents
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zemlji poznatoj po najvećem broju incidenata
02:31
of transmission of the virus?
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prenosa virusa ?
02:33
I think that if I went out into the street now
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Ja mislim da ako sada izađem na ulicu,
02:36
and I told people what was happening there,
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i kažem ljudima šta se tamo dešavalo,
02:38
they would be shocked.
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oni bi bili šokirani.
02:41
I was very, very fortunate a couple of years later
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Ja sam bila veoma sretna, nekoliko godina poslije,
02:44
to have met Zackie Achmat,
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što sam upoznala Zakija Ahmata,
02:46
the founder of Treatment Action Campaign,
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osnivača kampanje Akcija Liječenja,
02:48
an incredible campaigner and activist.
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nevjerovatnog borca i aktivistu.
02:51
I met him at a 46664 event.
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Upoznala sam ga na skupu 46664.
02:53
He was wearing a t-shirt like the one I wear now.
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Nosio je majicu istu kao što ja nosim sada.
02:55
This is a tool --
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To je sredstvo.
02:57
this tells you I am in solidarity
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To vam govori ja se solidarišem
02:59
with people who have HIV,
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sa ljudima koji su HIV pozitivni,
03:02
people who are living with HIV.
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sa ljudima koji žive sa HIV-om.
03:04
And in a way because of the stigma, by wearing this t-shirt
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I na neki način, zbog predrasude, noseći ovu majicu,
03:07
I say, "Yes, we can talk about this issue.
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ja kažem, "Jeste, mi možemo pričati o ovom problemu.
03:10
It doesn't have to be in the closet."
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To ne mora biti sakriveno."
03:13
I became a member of Treatment Action Campaign
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Postala sam član kampanje Akcija Liječenja,
03:16
and I'm very proud to be a member
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i veoma sam ponosna što sam član
03:18
of that incredible organization.
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te nevjerovatne organizacije.
03:20
It's a grassroots campaign
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To je fundamentalna kampanja
03:22
with 80 percent membership being women,
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koju čine uglavnom žene, njih 80 posto,
03:25
most of whom are HIV-positive.
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većina njih je HIV - pozitivna.
03:28
They work in the field.
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One rade na tom polju.
03:30
They have tremendous outreach
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Imaju ogroman doseg
03:33
to the people who are living directly
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ljudi koji su direktno
03:35
with the effects of the virus.
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pogođeni virusom.
03:37
They have education programs.
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Oni imaju programe obrazovanja.
03:40
They bring out the issues of stigma.
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Oni iznose probleme predrasude.
03:43
It's quite extraordinary what they do.
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Izvanredno je to što čine.
03:46
And yes, my SING Campaign
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Da, moja SING kampanja
03:48
has supported Treatment Action Campaign
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je poduprijela Kampanju Akcija Liječenja
03:50
in the way that I have tried to raise awareness
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na način gdje sam ja pokušala da podignem svijest
03:53
and to try to also raise funds.
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i takođe pokušala da sakupim novac.
03:55
A lot of the funding that I have managed to raise
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Dosta novca koje sam uspjela sakupiti
03:57
has gone directly to Treatment Action Campaign
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je direktno otišlo u Kampanju Akcija Liječenja
03:59
and the incredible work that they do,
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i u nevjerovatan posao koji oni obavljaju,
04:01
and are still continuing to do in South Africa.
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i koji još uvijek čine, u Južnoj Africi.
04:04
So this is my SING Campaign.
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Ovako izgleda moja SING Kampanja.
04:06
SING Campaign is basically just me
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SING Kampanju uglavnom činim ja
04:08
and about three or four wonderful people
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i oko troje ili četvero izvanrednih ljudi
04:10
who help to support me.
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koji me podržavaju.
04:12
I've traveled all over the world
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Proputovala sam čitav svijet
04:14
in the last two and a half years --
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u protekle dvije i pol godine.
04:16
I went to about 12 different countries.
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Posjetila sam oko 12 različitih zemalja.
04:18
Here I am in Oslo in Norway,
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Ovo sam ja u Oslu u Norveškoj,
04:20
getting a nice, fat check;
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primajući lijep, debeo ček,
04:23
singing in Hong Kong, trying to get people to raise money.
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ovdje pjevam u Hong Kongu, pokušavajući sakupiti novac.
04:26
In Johannesburg, I had the opportunity to play
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U Johanesburgu, imala sam priliku da sviram
04:29
to a mainly white, middle-class South African audience
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za publiku uglavnom bjele, srednje klase u Južnoj Africi
04:31
who ended up in tears
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koja je završila u suzama,
04:33
because I use film clips
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iz razloga što ja koristim filmske snimke
04:35
that really touch the heart, the whole nature,
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koje su doprle do srca, čitavu narav,
04:37
of this terrible tragedy that is taking place,
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ove užasne tragedije koja se dešava,
04:40
that people are tending to avoid,
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koju ljudi namjeravaju izbjeći,
04:42
because they are fatigued,
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zato što su iscrpljeni,
04:44
and they really don't quite know what the solutions are.
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i oni sasvim ne znaju šta bi moglo biti riješenje.
04:47
Aaron Motsoaledi, the current health minister,
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Aron Motsoaledi, sadašnji ministar zdravlja,
04:49
attended that concert
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prisustovao je ovom koncertu,
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and I had an opportunity to meet with him,
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i ja sam imala priliku da ga upoznam,
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and he gave his absolute commitment
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i on se absolutno obavezao
04:55
to try to making a change,
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da će pokušati napraviti promjenu,
04:57
which is absolutely necessary.
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koja je absolutno potrebna.
04:59
This is in the Scottish Parliament.
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Ovo je Škotski parlament.
05:01
I've subsequently become an envoy
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gdje sam ja postala izaslanik
05:03
for Scotland and HIV.
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za Škotsku i HIV.
05:05
And I was showing them my experiences
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Pokazivala sam im svoja iskustva
05:07
and trying to, again, raise awareness.
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i pokušala, ponovo, da podignem svijest.
05:10
And once again, in Edinburgh
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Još jedanput, u Edinburgu,
05:12
with the wonderful African Children's Choir who I simply adore.
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sa predivnim Afričkim Dječijim Horom kojeg ja jednostavno obožavam.
05:15
And it's children like this, many of whom have been orphaned
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A to su djeca kao ova, mnogi od njih su siročad
05:18
because of their family being affected
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zbog toga što su njihove porodice zaražene
05:21
by the AIDS virus.
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virusom side.
05:23
I'm sitting here in New York with Michel Sidibe --
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Ovdje sjedim sa Mišel Sidibe u Njujorku.
05:26
he's the director of UNAIDS.
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On je direktor UNAIDS-a.
05:28
And I'm very honored
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I veoma sam počašćena
05:30
by the fact that Michel invited me,
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činjenicom da me je Mišel pozvao,
05:32
only a few months ago,
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samo par mjeseci prije,
05:34
to become a UNAIDS ambassador.
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nego što je postao UNAIDS ambasador.
05:36
And in this way, I've been strengthening my platform
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Na taj način, ja sam osnaživala svoju platformu
05:39
and broadening my outreach.
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i širila svoj doseg.
05:41
The message that UNAIDS
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Poruka koju UNAIDS
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are currently sending out to the world
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trenutno šalje svijetu
05:45
is that we would like to see the virtual elimination
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jeste da želimo da vidimo virtualnu eliminaciju
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of the transmission of the virus
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prenosa virusa
05:50
from mother to child by 2015.
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od majke na dijete do 2015 godine.
05:53
It's a very ambitious goal
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To je veoma ambiciozan cilj,
05:55
but we believe it can be achieved with political will.
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ali mi vjerujemo da može biti postignut političkom voljom.
05:58
This can happen.
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To je moguće.
06:00
And here I am with a pregnant woman,
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A ovdje sam ja sa trudnicom
06:02
who is HIV positive
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koja je HIV pozitivna,
06:04
and we're smiling, both of us are smiling, because we're very confident,
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mi smo nasmijane, obadvije smo nasmijane, jer smo vrlo pouzdane
06:07
because we know that that young woman
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pošto znamo da ta mlada žena
06:10
is receiving treatment
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prima liječenje
06:12
so her life can be extended
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tako da njen život može biti produžen
06:14
to take care of the baby she's about to give birth to.
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da bi se mogla brinuti o bebi koju treba da rodi.
06:17
And her baby will receive PMTCT,
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A njena beba će primit PMTCT,
06:20
which will mean that that baby
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što će značiti da ta beba
06:22
can be born free of the virus.
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može biti rođena bez virusa.
06:24
Now that is prevention
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To je prevencija
06:26
at the very beginning of life.
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na samom početku života.
06:28
It's one way to start looking at intervention
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To je jedan način gledanja na intervenciju
06:31
with the AIDS pandemic.
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pandemije side.
06:33
Now, I just would like to finish off
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Sada bih voljela da završim
06:35
to tell you the little story
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tako što ću vam ispričati priču
06:37
about Avelile.
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o Avelili.
06:39
This is Avelile --
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Ovo je Avelili.
06:41
she goes with me wherever I go.
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Ona ide sa mnom gdje god da pođem.
06:43
I tell her story to everyone
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Ja pričam o njoj svima,
06:45
because she represents
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jer ona predstavlja
06:47
one of millions
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jedno od milion
06:49
of HIV/AIDS orphans.
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siročadi zaraženo virusom side.
06:51
Avelile's mother
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Avelilina majka
06:53
had HIV virus --
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je imala HIV virus.
06:55
she died
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Ona je umrla
06:57
from AIDS-related illness.
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od bolesti side.
06:59
Avelile had the virus,
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Avelili je imala virus.
07:01
she was born with the virus.
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Ona je bila rođena sa virusom.
07:03
And here she is at seven years old,
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Ovdje je ona sa sedam godina,
07:06
weighing no more than a one year-old baby.
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težine ne više od jednogodišnje bebe.
07:08
At this point in her life,
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U ovome trenutku svog života,
07:10
she's suffering with full-blown AIDS
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ona pati od bolesti side u punom procvatu
07:12
and had pneumonia.
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a imala je i upalu pluća.
07:14
We met her in a hospital in the Eastern Cape
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Upoznali smo je u bolnici u Istočnom Kejpu
07:17
and spent a whole afternoon with her -- an adorable child.
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i proveli čitavo poslijepodne sa njom -- predivno dijete.
07:20
The doctors and nurses were phenomenal.
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Doktori i sestre su bili fenomenalni.
07:22
They put her on very special nutritious diet
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Odredili su joj vrlo posebnu ishranu
07:25
and took great care of her.
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i dobro se brinuli o njoj.
07:28
And we didn't know when we left the hospital --
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Nismo znali kada smo napustili bolnicu --
07:30
because we filmed her story -- we didn't know if she was going to survive.
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pošto smo snimili njenu priču -- da li će ona uopšte preživjeti.
07:33
So, it was obviously -- it was a very emotional encounter
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To je bio očigledno ... jedan vrlo emocionalan susret
07:36
and left us feeling very resonant
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koji nas je ostavio da se osjećamo vrlo rezonantno
07:38
with this direct experience, this one child,
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sa ovim direktnim iskustvom, ovim jednim dijetetom,
07:41
you know, that story.
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znate, sa tom pričom.
07:43
Five months later,
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Pet mjeseci kasnije,
07:46
we went back to South Africa
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vratili smo se u Južnu Afriku
07:48
to meet Avelile again.
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da vidimo ponovo Avelili.
07:51
And I'm getting --
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Počinjem --
07:53
the hairs on my -- I don't know if you can see the hairs on my arms.
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da se ježim -- ne znam da li možete da vidite dlake na mojim rukama.
07:55
They're standing up because I know what I'm going to show you.
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One su uspravne, zato što znam šta ćcu vam sada pokazati.
07:58
This is the transformation that took place.
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Ovo je transformacija koja se desila.
08:03
Isn't it extraordinary?
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Nije li to izvanredno ?
08:05
(Applause)
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( Aplauz )
08:15
That round of applause is actually
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Taj aplauz je ustvari
08:17
for the doctors and nurses of the hospital who took care of Avelile.
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za doktore i sestre bolnice koja se brinula o Avelili.
08:20
And I take it that you appreciate that kind of transformation.
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Ja smatram da vi cijenite tu vrstu transformacije.
08:24
So, I would like to say to you,
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Stoga bih vam poručila,
08:26
each one in the audience,
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svima u publici,
08:28
if you feel that every mother
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ako osjećate da svaka majka
08:31
and every child in the world
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i svako dijete u svijetu
08:33
has the right to have access
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ima pravo na pristup
08:35
to good nutrition and good medical care,
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dobroj ishrani i dobroj zdravstvenoj njezi,
08:38
and you believe that the Millennium Development Goals,
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i ako vjerujete da Ciljevi Mileniumskog Razvoja,
08:41
specifically five and six,
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naročito peti i šesti,
08:43
should be absolutely committed to
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kojima se trebaju posvetiti
08:46
by all governments around the world --
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sve vlade širom svijeta --
08:48
especially in sub-Saharan Africa --
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naročito u Saharskoj Africi --
08:50
could you please stand up.
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molim vas da ustanete.
08:58
I think that's fair to say,
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Ja mislim da je to korektno za reći,
09:00
it's almost everyone in the hall.
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to su skoro svi u dvorani.
09:03
Thank you very much.
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Hvala vam najljepša.
09:05
(Applause)
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( Aplauz )
ABOUT THE SPEAKER
Annie Lennox - Activist, singer-songwriterThe most successful female British pop musician in history, Annie Lennox has now committed herself to raising awareness of, and supporting actions against, the HIV/AIDS crisis in Africa.
Why you should listen
After decades of global fame as part of Eurythmics and as a solo artist, Annie Lennox was moved by Nelson Mandela's call to stop the HIV/AIDS pandemic in South Africa, where it disproportionately affects women and children. She founded the SING campaign in 2007 to raise both awareness and money. "This is an illness that has a lot of stigma," Lennox says on her video blog. "What we need to do is normalize HIV."
Drawing on her talents, she combines music and film to put a human face on the crisis and emotionally connect people to the cause. South Africa has a tradition of activist songs and singing; inspired by this, in spring 2007 Lennox invited 23 female artists to record the benefit single "Sing." The record incorporates the South African activist song "Jikelele," which means "global treatment." So far, sales of "Sing" have raised 100,000 pounds, while other appearances since then have multiplied that sum. SING's money goes to support efforts such as the Treatment Action Campaign (TAC), which works to fight mother-to-child transmission of HIV. Lennox is active in many other causes, both personal and political; in 2008 she was awarded the Services to Humanity Award by the British Red Cross.
Annie Lennox | Speaker | TED.com