TED2011
Mike Matas: A next-generation digital book
Mike Matas: Iduća generacija digitalne knjige
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Softverski developer Mike Matas demonstrira prvu cijelu interaktivnu knjigu za iPad -- s pametnim videom i grafikom koja se može "pomesti" i nekim jako zabavnim podatkovnim vizualizacijama. Knjiga je "Naš izbor", nastavak je Al Gore-ove knjige "Neugodna istina."
Mike Matas - Software engineer
While at Apple, Mike Matas helped write the user interface for the iPhone and iPad. Now with Push Pop Press, he's helping to rewrite the electronic book. Full bio
While at Apple, Mike Matas helped write the user interface for the iPhone and iPad. Now with Push Pop Press, he's helping to rewrite the electronic book. Full bio
Double-click the English transcript below to play the video.
00:15
So for the past year and a half,
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Dakle, proteklih godinu i pol,
00:17
my team at Push Pop Press
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moj tim u Push Pop Press-u
00:19
and Charlie Melcher and Melcher Media
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i Charlie Melcher i Melcher Media
00:21
have been working on creating
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smo radili na stvaranju
00:23
the first feature-length interactive book.
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prve cijelovite interaktivne knjige.
00:25
It's called "Our Choice"
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Zove se "Naš izbor"
00:27
and the author is Al Gore.
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a autor je Al Gore.
00:29
It's the sequel to "An Inconvenient Truth,"
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To je nastavak "Neugodne istine"
00:31
and it explores all the solutions
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i istražuje sve mogućnosti
00:33
that will solve the climate crisis.
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koje će riješiti problem klimatskih promjena.
00:35
The book starts like this. This is the cover.
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Ova knjiga počinje ovako. Ovo je naslovnica.
00:39
As the globe spins,
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Kako se kugla vrti,
00:41
we can see our location,
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možemo vidjeti našu lokaciju.
00:43
and we can open the book
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Zatim možemo otvoriti knjigu
00:46
and swipe through the chapters
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i preletjeti kroz poglavlja
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to browse the book.
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kako bi pregledali knjigu.
00:51
Or, we can scroll through the pages at the bottom.
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Ili, možemo listati kroz stranice na dnu.
00:55
And if we wanted to zoom into a page,
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I kad bismo htjeli zumirati ovu stranicu,
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we can just open it up.
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možemo je samo otvoriti.
00:59
And anything you see in the book,
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I sve što vidite u ovoj knjizi,
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you can pick up with two fingers
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možete pokupiti s dva prsta
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and lift off the page
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i izvući iz stranice
01:05
and open up.
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i otvoriti.
01:07
And if you want to go back
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A ako se želite vratiti natrag
01:09
and read the book again,
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da ponovno pročitate knjigu,
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you just fold it back up and put it back on the page.
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samo je skupite i stavite natrag na stranicu.
01:15
And so this works the same way; you pick it up and pop it open.
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Ovo radi na isti način; uzmete i otvorite.
01:18
(Audio) Al Gore: I consider myself
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(Audio) Al Gore: Smatram se dijelom
01:20
among the majority
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većine
01:22
who look at windmills and feel
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koji gledaju vjetrenjače i osjećaju
01:24
they're a beautiful addition to the landscape.
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kako su one lijep dodatak krajoliku.
01:26
Mike Matas: And so throughout the whole book,
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Mike Matas: I tako kroz cijelu knjigu,
01:28
Al Gore will walk you through and explain the photos.
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Al Gore će vas voditi i objasniti vam slike.
01:31
This photo, you can you can even see on an interactive map.
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Ova fotografija, možete je čak vidjeti i na interaktivnoj karti.
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Zoom into it and see where it was taken.
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Zumirajte u nju i vidite gdje je snimljena.
01:40
And throughout the book,
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I u cijeloj knjizi,
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there's over an hour of documentary footage
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postoji više od sat vremena dokumentarnog materijala
01:44
and interactive animations.
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i interaktivnih animacija.
01:46
So you can open this one.
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Dakle, možete otvoriti ovu.
01:49
(Audio) AG: Most modern wind turbines consist of a large ...
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(Audio) AG: Većina modernih programa vjetra se sastoji od...
01:52
MM: It starts playing immediately.
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MM: Počinje s reprodukcijom odmah.
01:54
And while it's playing, we can pinch and peak back at the page,
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I dok traje reprodukcija, možemo se vratiti natrag na stranicu,
01:57
and the movie keeps playing.
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a film se i dalje vrti.
01:59
Or we can zoom out to the table of contents,
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Ili možemo odzumirati van na tablicu sa sadržajem,
02:02
and the video keeps playing.
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a video se i dalje reproducira.
02:07
But one of the coolest things in this book
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Ali jedna od najboljih stvari u ovoj knjizi
02:09
are the interactive infographics.
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su interaktivne infografike.
02:11
This one shows the wind potential
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Ova prikazuje potencijal vjetra
02:13
all around the United States.
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diljem Sjedinjenih Država.
02:15
But instead of just showing us the information,
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Ali umjesto da samo prikazuje informaciju,
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we can take our finger and explore,
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možemo prstom istraživati,
02:21
and see, state by state,
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i vidjeti, državu po državu,
02:23
exactly how much wind potential there is.
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točno koliko tamo ima potencijala vjetra.
02:25
We can do the same for geothermal energy
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Isto možemo napraviti za geotermalnu energiju
02:30
and solar power.
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i solarnu energiju.
02:38
This is one of my favorites.
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Ovo je jedna od meni najdražih.
02:40
So this shows ...
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Dakle ovo prikazuje ...
02:45
(Laughter)
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(Smijeh)
02:49
(Applause)
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(Pljesak)
02:51
When the wind is blowing,
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Kada vjetar puše,
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any excess energy coming from the windmill
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svaki višak energije koji dolazi s vjetrenjače
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is diverted into the battery.
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je preusmjeren u bateriju.
02:58
And as the wind starts dying down,
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I kako vjetar počinje nestajati,
03:00
any excess energy will be diverted back into the house --
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svaki višak energije će biti preusmjeren natrag u kuću --
03:02
the lights never go out.
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svjetla se nikada ne gase.
03:08
And this whole book, it doesn't just run on the iPad.
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A ta cijela knjiga, ne pokreće se nužno samo na iPad-u.
03:11
It also runs on the iPhone.
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Može se pokretati i na iPhone-u.
03:14
And so you can start reading on your iPad in your living room
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Dakle, možete je početi čitati na svom iPad-u u svojoj dnevnoj sobi
03:16
and then pick up where you left off on the iPhone.
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i zatim nastaviti gdje ste stali na iPhone-u.
03:18
And it works the exact same way.
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I funkcionira na potpuno isti način.
03:20
You can pinch into any page.
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Možete odabrati bilo koju stranicu.
03:22
Open it up.
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Otvorite je.
03:38
So that's Push Pop Press' first title,
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Dakle, to je prvi naslov Push Pop Press-a,
03:40
Al Gore's "Our Choice."
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"Naš izbor" Al Gore-a.
03:42
Thank you.
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Hvala vam.
03:44
(Applause)
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(Pljesak)
03:52
Chris Anderson: That's spectacular.
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Chris Anderson: To je spektakularno.
03:55
Do you want to be a publisher,
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Želiš li biti izdavač,
03:57
a technology licenser?
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tehnološki licencer?
03:59
What is the business here?
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O kojem se poslu ovdje radi?
04:01
Is this something that other people can do?
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Je li to nešto što drugi ljudi mogu učiniti?
04:03
MM: Yeah, we're building a tool
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MM: Da, izrađujemo alat
04:05
that makes it really easy for publishers right now to build this content.
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koji će izdavačima omogućiti da vrlo lako izgrade ovakav sadržaj.
04:08
So Melcher Media's team, who's on the East coast --
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Dakle, Melcher Media, koji se nalaze na istočnoj obali --
04:10
and we're on the West coast, building the software --
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i mi, koji smo na zapadnoj obali, izrađujemo softver --
04:13
takes our tool
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koji koristi naš alat
04:15
and, every day, drags in images and text.
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i svaki dan, vuče slike i tekst.
04:18
CA: So you want to license this software to publishers
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CA: Dakle, vi želite licencirati taj softver izdavačima
04:21
to make books as beautiful as that? (MM: Yes.)
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kako bi napravili tako lijepe knjige kao što je ova? (MM: Da.)
04:23
All right. Mike, thanks so much.
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U redu. Mike, puno hvala.
04:25
MM: Thank you. (CA: Good luck.)
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MM: Hvala vam. (CA: Sretno.)
04:27
(Applause)
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(Pljesak)
ABOUT THE SPEAKER
Mike Matas - Software engineerWhile at Apple, Mike Matas helped write the user interface for the iPhone and iPad. Now with Push Pop Press, he's helping to rewrite the electronic book.
Why you should listen
Mike Matas has worked on some of the most intriguing tech projects of the past 10 years. As a (surprisingly) young coder, he co-founded Delicious Monster, makers of the elegant cataloguing tool Delicious Library. In 2005 he went to work for Apple, where he designed user interfaces and artwork for the iPhone, the iPad and Mac OS X.
Now, he's the co-founder of Push Pop Press, a digital publishing company just purchased by Facebook. Push Pop's first title is Al Gore's "Our Choice," playable on iPad, iPhone and iPod Touch.
In his free time, he's a photographer >>
Mike Matas | Speaker | TED.com