ABOUT THE SPEAKER
Mike Matas - Software engineer
While at Apple, Mike Matas helped write the user interface for the iPhone and iPad. Now with Push Pop Press, he's helping to rewrite the electronic book.

Why you should listen

Mike Matas has worked on some of the most intriguing tech projects of the past 10 years. As a (surprisingly) young coder, he co-founded Delicious Monster, makers of the elegant cataloguing tool Delicious Library. In 2005 he went to work for Apple, where he designed user interfaces and artwork for the iPhone, the iPad and Mac OS X.

Now, he's the co-founder of Push Pop Press, a digital publishing company just purchased by Facebook. Push Pop's first title is Al Gore's "Our Choice," playable on iPad, iPhone and iPod Touch.

In his free time, he's a photographer >>

More profile about the speaker
Mike Matas | Speaker | TED.com
TED2011

Mike Matas: A next-generation digital book

麥克·馬塔斯:新一代的數碼電子書

Filmed:
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軟件工程師麥克·馬塔斯展示iPad首創長篇互動電子書-- 此書內容包含巧妙, 拖曳式的影片及圖像仲有可以玩超型嘅流動形象化圖片. 此書叫做"我們的選擇", 艾爾·高爾繼"難以忽略的真相"後另一著作。
- Software engineer
While at Apple, Mike Matas helped write the user interface for the iPhone and iPad. Now with Push Pop Press, he's helping to rewrite the electronic book. Full bio

Double-click the English transcript below to play the video.

00:15
So for the past過去 year and a half一半,
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在過去嘅一年半時間,
00:17
my team團隊 at Push Pop流行 Press
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我哋在Push Pop Press (一間數碼出版平台)團隊
00:19
and Charlie查理 MelcherMelcher and MelcherMelcher Media媒體
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連同查理·梅爾切以及梅爾切媒體公司
00:21
have been working工作 on creating創建
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共同合作創造
00:23
the first feature-length特徵長度 interactive互動 book.
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第一本長篇互動電子書。
00:25
It's called "Our Choice選擇"
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書名為“我們的選擇”
00:27
and the author作者 is Al Gore戈爾.
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作者係艾爾·高爾(前美國副總統)
00:29
It's the sequel續集 to "An Inconvenient不便 Truth真理,"
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此書為"難以忽略的真相"之續作
00:31
and it explores探討 all the solutions解決方案
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並探討各種可能
00:33
that will solve解決 the climate氣候 crisis危機.
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解決氣候危機嘅方案。
00:35
The book starts初時 like this. This is the cover覆蓋.
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黎本書開頭係咁。黎個係封面。
00:39
As the globe全球 spins旋轉,
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跟住個地球會轉,
00:41
we can see our location位置,
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我哋可以睇到所處嘅位置。
00:43
and we can open打開 the book
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跟住,我哋打開本書
00:46
and swipe刷卡 through透過 the chapters
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掃過各篇章節
00:48
to browse瀏覽 the book.
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來瀏覽此書
00:51
Or, we can scroll through透過 the pages頁面 at the bottom底部.
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或者,我哋可以滑動書面底部進行翻頁。
00:55
And if we wanted to zoom縮放 into a page網頁,
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假如我哋想要縮放頁面,
00:57
we can just open打開 it up.
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可以直接咁樣打開。
00:59
And anything you see in the book,
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你係黎本書睇得到嘅野,
01:01
you can pick選擇 up with two fingers手指
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都可以用兩隻手指抓取
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and lift電梯 off the page網頁
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之後將其抽離頁面,
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and open打開 up.
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再打開。
01:07
And if you want to go back
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如果你想返回
01:09
and read the book again,
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再讀一次,
01:11
you just fold it back up and put it back on the page網頁.
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只要將本書折埋再放翻頁面。
01:15
And so this works工程 the same相同 way; you pick選擇 it up and pop流行 it open打開.
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用同一樣嘅方式;將圖片抽離,之後打開,
01:18
(Audio音頻) Al Gore戈爾: I consider諗緊 myself自己
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(音效)艾爾·高爾: 我將我自己
01:20
among之間 the majority大多數
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歸類於大部分人一樣
01:22
who look at windmills風車 and feel
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睇到風車都會感到
01:24
they're a beautiful addition除咗 to the landscape景觀.
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他們為已有噶景觀錦上添花。
01:26
Mike迈克 Matas馬特斯: And so throughout整個 the whole整個 book,
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麥克·馬塔斯:總攬全書,
01:28
Al Gore戈爾 will walk you through透過 and explain解釋 the photos.
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艾爾·高爾會為你導航解釋相片細節。
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This photo, you can you can even see on an interactive互動 map地圖.
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黎張相片,你甚至可睇到一張交互地圖。
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Zoom縮放 into it and see where it was taken採取.
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放大黎張地圖就可以睇到係邊度拍攝的。
01:40
And throughout整個 the book,
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在本書中,
01:42
there's over an hour小時 of documentary紀錄片 footage鏡頭
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有超過一個鐘頭嘅紀錄片
01:44
and interactive互動 animations動畫.
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同埋交互動畫。
01:46
So you can open打開 this one.
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譬如,你可以打開黎個。
01:49
(Audio音頻) AG: Most modern現代 wind turbines渦輪機 consist of a large ...
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(音效) AG: 大部分現代風力渦輪機都具備大型...
01:52
MM毫米: It starts初時 playing immediately即刻.
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MM: 影片即刻播放。
01:54
And while it's playing, we can pinch and peak峰值 back at the page網頁,
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播放果陣,我哋可以抽起影片之後又放翻頁面,
01:57
and the movie電影 keeps保持 playing.
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影片會繼續播放。
01:59
Or we can zoom縮放 out to the table of contents內容,
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或者,我哋可以縮細翻目錄,
02:02
and the video視頻 keeps保持 playing.
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影片仍然繼續播放。
02:07
But one of the coolest things in this book
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黎本書最型嘅其中一點
02:09
are the interactive互動 infographics圖表.
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就係互動資料圖表。
02:11
This one shows顯示 the wind potential
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黎張圖表顯示出
02:13
all around the United聯合 States國家.
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美國各地嘅風力潛能。
02:15
But instead相反 of just showing顯示 us the information信息,
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唔淨至睇到黎D資訊,
02:18
we can take our finger手指 and explore探討,
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我哋可以用手指去感觸探索,
02:21
and see, state狀態 by state狀態,
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觀看每一個州,
02:23
exactly完全 how much wind potential there is.
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到底有幾多風力潛能。
02:25
We can do the same相同 for geothermal地熱 energy能源
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我哋可以用同樣方式去檢測地熱
02:30
and solar太陽 power權力.
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和太陽能。
02:38
This is one of my favorites收藏夾.
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黎張係我至愛之一。
02:40
So this shows顯示 ...
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你可以睇到...
02:45
(Laughter笑聲)
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(笑聲)
02:49
(Applause掌聲)
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(掌聲)
02:51
When the wind is blowing,
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當起風時,
02:53
any excess過剩 energy能源 coming from the windmill風車
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所有來自風車發電剩餘的能量
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is diverted轉移 into the battery電池.
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會被轉儲到電池中。
02:58
And as the wind starts初時 dying down,
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隨著風漸漸平息,
03:00
any excess過剩 energy能源 will be diverted轉移 back into the house房子 --
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所有多餘的能量將會轉移到住家 -- (幹樣)
03:02
the lights never go out.
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永遠唔會無電照明。
03:08
And this whole整個 book, it doesn't just run運行 on the iPadIpad.
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黎本書,唔但只可以在iPad運行。
03:11
It also runs運行 on the iPhoneIphone.
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iPhone都可以用。
03:14
And so you can start初時 reading閲讀 on your iPadIpad in your living生活 room間房
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你可以安享家中客廳用iPad開始閱讀
03:16
and then pick選擇 up where you left off on the iPhoneIphone.
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之後再用iPhone繼續閱讀未剩餘部分。
03:18
And it works工程 the exact確切 same相同 way.
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係iPhone都係用同樣嘅操作模式。
03:20
You can pinch into any page網頁.
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你可以揀選起任何一頁。
03:22
Open打開 it up.
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打開黎頁。
03:38
So that's Push Pop流行 Press'按 ' first titletitle,
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所以黎個就係Push Pop Press出版嘅第一本書,
03:40
Al Gore's戈尔嘅 "Our Choice選擇."
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高爾嘅“我們的選擇”。
03:42
Thank you.
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多謝。
03:44
(Applause掌聲)
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(掌聲)
03:52
Chris克里斯 Anderson安德森: That's spectacular壯觀.
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克里斯·安德森:剛才實在太驚人了。
03:55
Do you want to be a publisher出版商,
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你係想成為一個出版商,
03:57
a technology技術 licenser許可人?
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或係技術授權商?
03:59
What is the business業務 here?
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黎個係點樣嘅經營模式?
04:01
Is this something that other people can do?
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其他人都可以做同樣嘅產品嗎?
04:03
MM毫米: Yeah, we're building建築 a tool工具
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MM:係嘅,我哋正在建立一個工具
04:05
that makes使 it really easy容易 for publishers出版商 right now to build建立 this content內容.
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可讓出版社非常簡易地建立書中內容。
04:08
So MelcherMelcher Media's媒體的 team團隊, who's邊個係 on the East coast海岸 --
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可以咁講,梅爾切媒體嘅團度,距地位於(美國)東岸--
04:10
and we're on the West西 coast海岸, building建築 the software軟件 --
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連同我哋係西岸嘅團隊,正在建立這套軟件--
04:13
takes our tool工具
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利用我哋嘅工具
04:15
and, every day, drags in images圖像 and text文本.
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每日將圖片及文字編載入書中。
04:18
CA: So you want to license許可證 this software軟件 to publishers出版商
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CA:所以, 你哋想將黎套軟件授權比出版社
04:21
to make books as beautiful as that? (MM毫米: Yes.)
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來製造咁精美嘅圖書? (MM:係。)
04:23
All right. Mike迈克, thanks多謝 so much.
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好。麥克,多謝曬。
04:25
MM毫米: Thank you. (CA: Good luck運氣.)
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MM:多謝(CA:祝你好運。)
04:27
(Applause掌聲)
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(掌聲)
Translated by Tracy Hong
Reviewed by Chitmin Ng

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ABOUT THE SPEAKER
Mike Matas - Software engineer
While at Apple, Mike Matas helped write the user interface for the iPhone and iPad. Now with Push Pop Press, he's helping to rewrite the electronic book.

Why you should listen

Mike Matas has worked on some of the most intriguing tech projects of the past 10 years. As a (surprisingly) young coder, he co-founded Delicious Monster, makers of the elegant cataloguing tool Delicious Library. In 2005 he went to work for Apple, where he designed user interfaces and artwork for the iPhone, the iPad and Mac OS X.

Now, he's the co-founder of Push Pop Press, a digital publishing company just purchased by Facebook. Push Pop's first title is Al Gore's "Our Choice," playable on iPad, iPhone and iPod Touch.

In his free time, he's a photographer >>

More profile about the speaker
Mike Matas | Speaker | TED.com

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