ABOUT THE SPEAKER
Mike Matas - Software engineer
While at Apple, Mike Matas helped write the user interface for the iPhone and iPad. Now with Push Pop Press, he's helping to rewrite the electronic book.

Why you should listen

Mike Matas has worked on some of the most intriguing tech projects of the past 10 years. As a (surprisingly) young coder, he co-founded Delicious Monster, makers of the elegant cataloguing tool Delicious Library. In 2005 he went to work for Apple, where he designed user interfaces and artwork for the iPhone, the iPad and Mac OS X.

Now, he's the co-founder of Push Pop Press, a digital publishing company just purchased by Facebook. Push Pop's first title is Al Gore's "Our Choice," playable on iPad, iPhone and iPod Touch.

In his free time, he's a photographer >>

More profile about the speaker
Mike Matas | Speaker | TED.com
TED2011

Mike Matas: A next-generation digital book

迈克·马塔斯:新一代数字图书

Filmed:
1,728,557 views

软件开发者迈克·马塔斯通过在iPad演示精巧的,触碰式的视频,照片和一些非常酷的可视化数据来展示第一本标淮长度的交互式图书。这本书是阿尔·戈尔《难以忽视的真相》的续集《我们的选择》。
- Software engineer
While at Apple, Mike Matas helped write the user interface for the iPhone and iPad. Now with Push Pop Press, he's helping to rewrite the electronic book. Full bio

Double-click the English transcript below to play the video.

00:15
So for the past过去 year and a half,
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在过去的一年半中,
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my team球队 at Push Pop流行的 Press
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我在Push Pop出版社的团队
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and Charlie查理 Melcher梅尔彻 and Melcher梅尔彻 Media媒体
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和查理·梅尔彻以及梅尔彻媒体
00:21
have been working加工 on creating创建
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一直致力于创造
00:23
the first feature-length长篇 interactive互动 book.
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第一本长篇的交互式图书。
00:25
It's called "Our Choice选择"
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它叫《我们的选择》
00:27
and the author作者 is Al Gore血块.
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作者是阿尔·戈尔。
00:29
It's the sequel续集 to "An Inconvenient不方便 Truth真相,"
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它是《难以忽视的真相》的续集
00:31
and it explores探讨 all the solutions解决方案
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它探索了用于解决气候问题
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that will solve解决 the climate气候 crisis危机.
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的所有方法。
00:35
The book starts启动 like this. This is the cover.
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这书是这样开头的。这是封面。
00:39
As the globe地球 spins自旋,
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随着地球的旋转,
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we can see our location位置,
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我们可以看到我们所在位置。
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and we can open打开 the book
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然后打开书
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and swipe刷卡 through通过 the chapters
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翻阅各个章节
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to browse浏览 the book.
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来浏览这本书。
00:51
Or, we can scroll滚动 through通过 the pages网页 at the bottom底部.
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或者我们可以滚动到底部页面
00:55
And if we wanted to zoom放大 into a page,
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如果我们想放大一个页面,
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we can just open打开 it up.
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我们就能放大它。
00:59
And anything you see in the book,
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你在书中看到的任何东西,
01:01
you can pick up with two fingers手指
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你用两个指头捡起来
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and lift电梯 off the page
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那一页
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and open打开 up.
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就可以放大。
01:07
And if you want to go back
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如果你想返回
01:09
and read the book again,
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重新阅读,
01:11
you just fold it back up and put it back on the page.
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你只要把它折叠起来,放回书中。
01:15
And so this works作品 the same相同 way; you pick it up and pop流行的 it open打开.
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这都是同样使用方法;你选出它,把它放大。
01:18
(Audio音频) Al Gore血块: I consider考虑 myself
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(音频)阿尔·戈尔:我认为我自己
01:20
among其中 the majority多数
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包括大部分人
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who look at windmills风车 and feel
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看到风车都会感到
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they're a beautiful美丽 addition加成 to the landscape景观.
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它们是一个锦上添花的美景。
01:26
Mike麦克风 Matas麦塔斯: And so throughout始终 the whole整个 book,
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马克 麦塔斯:贯穿全书,
01:28
Al Gore血块 will walk步行 you through通过 and explain说明 the photos相片.
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阿尔·戈尔会与你同行,并讲解所有的图片。
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This photo照片, you can you can even see on an interactive互动 map地图.
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在这幅图片,你能看到交互式地图。
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Zoom放大 into it and see where it was taken采取.
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放大地图,看它是在哪。
01:40
And throughout始终 the book,
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全书
01:42
there's over an hour小时 of documentary记录 footage镜头
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有一个多小时的纪录片片段
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and interactive互动 animations动画.
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和交互式动画制作。
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So you can open打开 this one.
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所以你可以打开这个。
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(Audio音频) AGAG: Most modern现代 wind turbines涡轮机 consist组成 of a large ...
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(音频)AG: 最现代化风力计划的组成由...
01:52
MMMM: It starts启动 playing播放 immediately立即.
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MM:这视频会立即开始播放。
01:54
And while it's playing播放, we can pinch and peak back at the page,
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在它播放时,我们可以缩小,放到页面上面,
01:57
and the movie电影 keeps保持 playing播放.
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视频还在继续播放。
01:59
Or we can zoom放大 out to the table of contents内容,
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或者我们可以缩小到目录表,
02:02
and the video视频 keeps保持 playing播放.
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视频还在继续播放。
02:07
But one of the coolest最酷 things in this book
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但这书中最酷的事之一
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are the interactive互动 infographics信息图表.
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是交互式信息图像。
02:11
This one shows节目 the wind potential潜在
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这展示了
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all around the United联合的 States状态.
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美国各地的风能潜力图。
02:15
But instead代替 of just showing展示 us the information信息,
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但不只是展示给我们信息
02:18
we can take our finger手指 and explore探索,
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我们能用我们的手指去探索,
02:21
and see, state by state,
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看看各个州的
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exactly究竟 how much wind potential潜在 there is.
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准确的风能潜力到底是多少。
02:25
We can do the same相同 for geothermal地热 energy能源
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我们也能知道地热能
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and solar太阳能 power功率.
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和太阳能的信息图。
02:38
This is one of my favorites最爱.
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这是我最喜欢的交互之一。
02:40
So this shows节目 ...
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如这显示...
02:45
(Laughter笑声)
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(笑声)
02:49
(Applause掌声)
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(掌声)
02:51
When the wind is blowing,
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当风开始吹动时,
02:53
any excess过量 energy能源 coming未来 from the windmill风车
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来自风车的任何过多的能量
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is diverted改行 into the battery电池.
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都被转化为电池能。
02:58
And as the wind starts启动 dying垂死 down,
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随着风力开始变小,
03:00
any excess过量 energy能源 will be diverted改行 back into the house --
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任何过多的能量被转化到房子里--
03:02
the lights灯火 never go out.
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灯会永不熄灭。
03:08
And this whole整个 book, it doesn't just run on the iPadiPad的.
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这全书不只是在iPad上运行。
03:11
It also runs运行 on the iPhone苹果手机.
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它也可以在iPhone上运行。
03:14
And so you can start开始 reading on your iPadiPad的 in your living活的 room房间
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在起居室,你可以在iPad上开始读书
03:16
and then pick up where you left off on the iPhone苹果手机.
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然后在iPhone上继续阅读。
03:18
And it works作品 the exact精确 same相同 way.
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同样的操作。
03:20
You can pinch into any page.
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你可以选择任何页面。
03:22
Open打开 it up.
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放大它。
03:38
So that's Push Pop流行的 Press'按' first title标题,
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这就是Push Pop出版社的第一本书,
03:40
Al Gore's戈尔的 "Our Choice选择."
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阿尔·戈尔的《我们的选择》。
03:42
Thank you.
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谢谢。
03:44
(Applause掌声)
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(掌声)
03:52
Chris克里斯 Anderson安德森: That's spectacular壮观.
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克里斯·安德森:这太神奇了。
03:55
Do you want to be a publisher出版者,
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你想成为一个出版者,
03:57
a technology技术 licenser执证?
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一个技术许可颁发者?
03:59
What is the business商业 here?
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这是做什么生意?
04:01
Is this something that other people can do?
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其它人也可以做到这个吗?
04:03
MMMM: Yeah, we're building建造 a tool工具
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MM:是的,我们创建了一个
04:05
that makes品牌 it really easy简单 for publishers出版商 right now to build建立 this content内容.
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能让出版者立即建立类似内容的便捷工具。
04:08
So Melcher梅尔彻 Media's传媒 team球队, who's谁是 on the East coast --
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所以梅尔彻媒体的团队在美国东海岸--
04:10
and we're on the West西 coast, building建造 the software软件 --
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我们在西海岸,创建这个软件--
04:13
takes our tool工具
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使用我们的工具
04:15
and, every一切 day, drags拖动 in images图片 and text文本.
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每天,拖动图像和文本。
04:18
CACA: So you want to license执照 this software软件 to publishers出版商
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CA:所以你想把这软件的许可发行给出版商
04:21
to make books图书 as beautiful美丽 as that? (MMMM: Yes.)
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让图书像这个演讲里的一样美?(MM:是的。)
04:23
All right. Mike麦克风, thanks谢谢 so much.
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好的。迈克,十分感谢。
04:25
MMMM: Thank you. (CACA: Good luck运气.)
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MM:谢谢。(CA:好运。)
04:27
(Applause掌声)
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(掌声)
Translated by Angelia King
Reviewed by Xu (Jessica) Jiang

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ABOUT THE SPEAKER
Mike Matas - Software engineer
While at Apple, Mike Matas helped write the user interface for the iPhone and iPad. Now with Push Pop Press, he's helping to rewrite the electronic book.

Why you should listen

Mike Matas has worked on some of the most intriguing tech projects of the past 10 years. As a (surprisingly) young coder, he co-founded Delicious Monster, makers of the elegant cataloguing tool Delicious Library. In 2005 he went to work for Apple, where he designed user interfaces and artwork for the iPhone, the iPad and Mac OS X.

Now, he's the co-founder of Push Pop Press, a digital publishing company just purchased by Facebook. Push Pop's first title is Al Gore's "Our Choice," playable on iPad, iPhone and iPod Touch.

In his free time, he's a photographer >>

More profile about the speaker
Mike Matas | Speaker | TED.com

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