TED2011
Amit Sood: Building a museum of museums on the web
Amid Sood: Gradeći muzej muzeja na mreži
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Zamislite da ste u mogućnosti vidjeti umjetnička djela u najvećim muzejima širom svijeta bez da ustajete sa svoje stolice. Vođen svojom strašću za umjetnost, Amit Sood nam priča priču o tome kako je razvio 'Umjetnički projekt' koji omogućava ljudima baš to.
Amit Sood - Technologist
As the director of Google's Cultural Institute and Art Project, Amit Sood leads the effort to bring cultural artifacts from museums, archives and foundations onto the web in extraordinary detail. Full bio
As the director of Google's Cultural Institute and Art Project, Amit Sood leads the effort to bring cultural artifacts from museums, archives and foundations onto the web in extraordinary detail. Full bio
Double-click the English transcript below to play the video.
00:15
My name is Amit.
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Moje ime je Amit.
00:17
And 18 months ago, I had another job at Google,
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I prije 18 mjeseci, imao sam drugi posao u Google-u,
00:20
and I pitched this idea
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i nabacio sam tu ideju
00:22
of doing something with museums and art
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da napravim nešto s muzejima i umjetnosti
00:25
to my boss who's actually here,
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mojoj šefici koja je zapravo ovdje,
00:27
and she allowed me to do it.
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i ona mi je dopustila da napravim to.
00:29
And it took 18 months.
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I trebalo mi je 18 mjeseci.
00:31
A lot of fun, negotiations and stories, I can tell you,
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Mogu vam reći da je bilo puno zabavnih pregovora i priča,
00:33
with 17 very interesting museums from nine countries.
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sa 17 jako zanimljivih muzeja iz devet zemalja.
00:36
But I'm going to focus on the demo.
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Ali usredotočiti ću se na demo.
00:39
There are a lot of stories about why we did this.
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Postoji puno priča o tome zašto smo to napravili.
00:42
I think my personal story is explained very simply on the slide,
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Mislim kako je moja osobna priča objašnjena jako jednostavno na slajdu,
00:45
and it's access.
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a to je pristup.
00:47
And I grew up in India.
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I ja sam odrastao u Indiji.
00:49
I had a great education -- I'm not complaining --
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Imao sam sjajnu edukaciju -- ne žalim se --
00:52
but I didn't have access to a lot of these museums and these artworks.
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ali nisam imao pristup velikom broju tih muzeja i tih umjetničkih dijela.
00:55
And so when I started traveling and going to these museums,
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I tako kada sam započeo putovati i odlaziti u te muzeje,
00:58
I started learning a lot.
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započeo sam puno učiti.
01:00
And while working at Google,
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I dok sam radio u Google-u,
01:02
I tried to put this desire
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pokušao sam ostvariti tu želju
01:04
to make it more accessible with technology together.
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da sve to napravim dostupnijim kroz tehnologiju.
01:07
So we formed a team, a great team of people,
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Tako smo okupili tim, sjajan tim ljudi,
01:10
and we started doing this.
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i započeli smo to raditi.
01:12
I'm going to probably get into the demo
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Sada ću se vjerojatno pozabaviti demom
01:14
and then tell you a couple of the interesting things
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i onda ću vam ispričati nekoliko interesantnih stvari
01:16
we've had since launch.
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koje smo imali nakon lansiranja.
01:18
So, simple: you come to GoogleArtProject.com.
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Jednostavno: odete na GoogleArtProject.com.
01:22
You look around at all these museums here.
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Možete pregledati te muzeje ovdje.
01:24
You've got the Uffizi, you've got the MoMA,
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Imate Uffizi, imate MoMA-u,
01:26
the Hermitage, the Rijks, the Van Gogh.
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Hermitage, Rijks, Van Gogh.
01:28
I'm going to actually get to one of my favorites,
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Doći do jednog od mojih omiljenih
01:31
the Metropolitan Museum of Art in New York.
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Metropolitan muzeja u New York-u.
01:34
Two ways of going in -- very simple.
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Dva načina za ući unutra -- jako jednostavno.
01:37
Click and, bang, you're in this museum.
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Klik i, beng, vi ste u muzeju.
01:39
It doesn't matter where you are --
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Nema veze gdje ste --
01:41
Bombay, Mexico, it doesn't really matter.
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Bombaj, Meksiko, stvarno nema veze.
01:43
You move around, you have fun.
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Krećete se okolo, zabavljate se.
01:45
You want to navigate around the museum?
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Želite li navigirati po muzeju?
01:47
Open the plan up,
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Otvorite plan,
01:49
and, in one click, jump.
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i, u jednom kliku, skok.
01:51
You're in there, you want to go to the end of the corridor.
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Tamo ste, želite li ići na kraj hodnika.
01:53
Keep going. Have fun.
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Nastavite se kretati. Zabavljajte se.
01:55
Explore.
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Istražujte.
01:57
(Applause)
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(Pljesak)
02:03
Thanks. I haven't come to the best part.
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Hvala. Nisam još došao do najboljeg dijela.
02:05
(Laughter)
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(Smijeh)
02:07
So now I'm in front of one of my favorite paintings,
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Sada sam ispred jedne od mojih omiljenih slika,
02:10
"The Harvesters" by Pieter Bruegel at the Met.
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Žeteoci od Pieter Breugela u Met-u.
02:12
I see this plus sign.
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Vidim ovaj plus znak.
02:14
If the museum has given us the image, you click on it.
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Ako nam je muzej dao sliku, kliknete na to.
02:16
Now this is one of the images.
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Ovdje je jedna od slika.
02:18
So this is all of the meta-data information.
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Dakle sve ovo su meta-infomacije.
02:20
For those of you who are truly interested in art,
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Za sve vas koji ste stvarno zainteresirani za umjetnost,
02:22
you can click this -- but I'm going to click this off right now.
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možete kliknuti ovo --
02:25
And this is one of these images that we captured
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a ovo je jedna od tih slika koje smo uhvatili
02:27
in what we call gigapixel technology.
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onime što nazivamo gigapiksel tehnologija.
02:29
So this image, for example,
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Ova slika, na primjer,
02:31
has close to, I think, around 10 billion pixels.
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ima blizu, mislim, 10 milijardi piksela.
02:33
And I get a lot of people asking me:
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I puno me ljudi pita:
02:35
"What do you get for 10 billion pixels?"
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"Što dobiješ s 10 milijardi piksela?"
02:37
So I'm going to try and show you what you really get for 10 billion pixels.
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Zato ću vam pokušati pokazati što stvarno dobijete s 10 milijardi piksela.
02:40
You can zoom around very simply.
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Možete zumirati okolo prilično jednostavno.
02:42
You see some fun stuff happening here.
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Vidite neke zabavne stvari koje se događaju ovdje.
02:44
I love this guy; his expression is priceless.
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Volim ovog momka; njegova ekspresija nema cijene.
02:47
But then you really want to go deep.
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Ali onda stvarno želite otići dublje.
02:49
And so I started playing around,
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I tako sam ja započeo igrati,
02:51
and I found something going on over here.
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i pronašao sam nešto što se događalo tamo.
02:54
And I was like, "Hold on. That sounds interesting."
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I pomislio sam, "Čekaj. Ovo zvuči interesantno."
02:57
Went in, and I started noticing
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Otišao sam, i započeo sam primjećivati
02:59
that these kids were actually beating something.
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kako su ta djeca počela kontrolirati nešto.
03:02
I did a little research, spoke to a couple of my contacts at the Met,
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Napravio sam malo istraživanje, popričao s nekim svojim kontaktima u Metu,
03:05
and actually found out that this is a game
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i u stvari saznao kako se ova igra
03:07
called squall,
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naziva čudnovato bacanje
03:09
which involves beating a goose with a stick
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i koja uključuje udaranje guske štapom
03:11
on Shrove Tuesday.
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na dan palačinka.
03:13
And apparently it was quite popular.
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I čini se kako je to bilo prilično popularno.
03:15
I don't know why they did it,
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Ne znam zašto su to radili,
03:17
but I learned something about it.
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ali sam naučio nešto o tome.
03:19
Now just to get really deep in, you can really get to the cracks.
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Ako želite ući još dublje, možete stvarno primjetiti pukotine.
03:22
Now just to give you some perspective,
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Kako bih vam dao perspektivu,
03:24
I'm going to zoom out so you really see what you get.
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povećati ću je kako biste shvatili što smo dobili.
03:27
Here is where we were,
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Ovdje smo bili,
03:29
and this is the painting.
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a ovo je slika.
03:32
(Applause)
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(Pljesak)
03:40
The best is yet to come -- so in a second.
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Najbolje tek dolazi -- za koji trenutak.
03:43
So now let's just quickly
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Sada ćemo samo brzinski
03:45
jump into the MoMA, again in New York.
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skočiti opet do MoMA-e u New Yorku.
03:48
So another one of my favorites, "The Starry Night."
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Još jedan od mojih favorita, Zvjezdana noć.
03:50
Now the example I showed you was all about finding details.
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Primjer koji sam vam pokazao svodio se na pronalaženje detalja.
03:53
But what if you want to see brush strokes?
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Ali što ako želite vidjeti poteze kista?
03:55
And what if you want to see
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I što ako želite vidjeti
03:57
how Van Gogh actually created this masterpiece?
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kako je u stvari Van Gogh stvorio svoje remek djelo?
03:59
You zoom in. You really go in.
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Zumirate. Stvarno uđete unutra.
04:01
I'm going to go to one of my favorite parts in this painting,
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Otići ću do jednog od svojih najdražih dijelova ove slike.
04:04
and I'm really going to get to the cracks.
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I stvarno ću doći do pukotina.
04:07
This is "The Starry Night,"
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Ovo je Zvjezdana noć,
04:09
I think, never seen like this before.
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mislim, kakvu još niste vidjeli.
04:12
I'm going to show you my other favorite feature.
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Pokazati ću vam još jedno od svojih omiljenih značajki.
04:14
There's a lot of other stuff here, but I don't have time.
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Postoji puno drugih stvari, ali nemam vremena.
04:16
This is the real cool part. It's called Collections.
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Ovo je stvarno super dio. Naziva se "Kolekcije".
04:19
Any one of you, anybody --
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Bilo tko od vas, bilo tko --
04:21
doesn't matter if you're rich, if you're poor,
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nema veze ako ste bogati, ili siromašni,
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if you have a fancy house -- doesn't matter.
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ako imate skupu kuću -- nema veze.
04:26
You can go and create your own museum online --
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Možete otići i stvoriti svoj vlastiti muzej on-line --
04:28
create your own collection across all these images.
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stvorite svoju kolekciju sa svim tim slikama.
04:31
Very simply, you go in --
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Jako jednostavno, uđete --
04:33
and I've created this, called The Power of Zoom --
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i ovo sam nazvao Moć zuma --
04:35
you can just zoom around.
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i možete jednostavno zumirati što želite.
04:37
This is "The Ambassadors," based in the National Gallery.
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Ovo su "Ambasadori" koji se nalaze u Nacionalnoj galeriji.
04:39
You can annotate the stuff, send it to your friends
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Možete komentirati stvari, poslati je svojim prijateljima
04:42
and really get a conversation going
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i stvarno potaknuti razgovor
04:44
about what you're feeling
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o tome što osjećate
04:46
when you go through these masterpieces.
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dok gledate ta remek djela.
04:48
So I think, in conclusion,
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Mislim, u zaključku,
04:50
for me, the main thing
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za mene, glavna stvar
04:52
is that all the amazing stuff here does not really come from Google.
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je što ta nevjerojatna stvar ne dolazi stvarno iz Googlea.
04:55
It doesn't, in my opinion, even come from the museums.
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Ne dolazi, po mom mišljenju, ne dolazi niti iz muzeja.
04:57
I probably shouldn't say that.
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To vjerojatno ne bih trebao reći.
04:59
It really comes from these artists.
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Ona stvarno dolazi od tih umjetnika.
05:01
And that's been my humbling experience in this.
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A to je moje skromno mišljenje o ovome.
05:04
I mean, I hope in this digital medium
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Mislim, nadam se da ćemo u ovom digitalnom mediju
05:06
that we do justice to their artwork
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odati priznanje njihovom radu
05:08
and represent it properly online.
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i predstaviti ga adekvatno on-line.
05:11
And the biggest question I get asked nowadays
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I najveće pitanje koje dobivam ovih dana
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is, "Did you do this
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je , "Jesi li to napravio
05:15
to replicate the experience of going to a museum?"
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kako bi zamjenio iskustvo odlaska u muzej?"
05:17
And the answer is no.
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A odgovor je ne.
05:19
It's to supplement the experience.
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To je kako bi se nadopunilo iskustvo.
05:21
And that's it. Thank you.
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I to je to. Hvala vam.
05:23
(Applause)
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(Pljesak)
05:25
Thank you.
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Hvala vam.
05:27
(Applause)
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(Pljesak)
ABOUT THE SPEAKER
Amit Sood - TechnologistAs the director of Google's Cultural Institute and Art Project, Amit Sood leads the effort to bring cultural artifacts from museums, archives and foundations onto the web in extraordinary detail.
Why you should listen
Amit Sood is the director of Google's Cultural Institute. He and his team work on making art and culture accessible and engaging for everyone. They have partnered with over 1,000 museums, archives and other institutions from more than 70 countries to bring our shared heritage onto the web and connect them with people through new technologies. Most recently they have been experimenting with combining art with machine learning algorithms and other advanced technologies to create new ways to explore our cultures.
Amit Sood | Speaker | TED.com