TED2011
Amit Sood: Building a museum of museums on the web
Amit Sood：建立網上博物館
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想像你可以不用離開座位就能到世界各地的有名博物館去欣賞藝術作品。因為Amit Sood對藝術的熱情，他將告訴你，他是如何完成這個藝術計畫讓大家能這麼做。
Amit Sood - Technologist
As the director of Google's Cultural Institute and Art Project, Amit Sood leads the effort to bring cultural artifacts from museums, archives and foundations onto the web in extraordinary detail. Full bio
As the director of Google's Cultural Institute and Art Project, Amit Sood leads the effort to bring cultural artifacts from museums, archives and foundations onto the web in extraordinary detail. Full bio
Double-click the English transcript below to play the video.
00:15
My name is Amit.
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我叫做Amit
00:17
And 18 months ago, I had another job at Google,
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18個月前，我在Google有另一份工作
00:20
and I pitched this idea
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我向我的上司提了一個想法
00:22
of doing something with museums and art
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我想做些和藝術和博物館有關的事
00:25
to my boss who's actually here,
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她今天也在場
00:27
and she allowed me to do it.
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然後她同意了
00:29
And it took 18 months.
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歷時18個月
00:31
A lot of fun, negotiations and stories, I can tell you,
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我跟你們說，中間發生很多有趣的協商和故事
00:33
with 17 very interesting museums from nine countries.
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走了9個國家，接觸了17間非常有意思的博物館
00:36
But I'm going to focus on the demo.
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但我現在只會介紹示範給你們看
00:39
There are a lot of stories about why we did this.
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我們會這麼做有很多原因
00:42
I think my personal story is explained very simply on the slide,
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我個人的原因在投影片上就寫得很清楚了
00:45
and it's access.
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就是要如何進去(博物館去看藝術作品)
00:47
And I grew up in India.
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我在印度長大
00:49
I had a great education -- I'm not complaining --
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我接受良好的教育 --我可不是在抱怨--
00:52
but I didn't have access to a lot of these museums and these artworks.
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但我沒有很多參觀這些博物和藝術品的機會
00:55
And so when I started traveling and going to these museums,
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所以當我去旅行，進到這些博物館
00:58
I started learning a lot.
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我學到很多
01:00
And while working at Google,
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在Google工作時
01:02
I tried to put this desire
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我有了一個想法
01:04
to make it more accessible with technology together.
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希望可以透過科技讓大家可以進到博物館
01:07
So we formed a team, a great team of people,
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所以我們組了一個團隊，有很多很棒的人
01:10
and we started doing this.
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我們開始著手做這件事
01:12
I'm going to probably get into the demo
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我示範給你們看
01:14
and then tell you a couple of the interesting things
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然後跟你們說些從網站上線後
01:16
we've had since launch.
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發生的趣事
01:18
So, simple: you come to GoogleArtProject.com.
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很簡單，你到GoogleArtProject.com
01:22
You look around at all these museums here.
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你能在這裡看到這些博物館
01:24
You've got the Uffizi, you've got the MoMA,
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你會看到烏菲茲博物館，還有紐約現代藝術博物館
01:26
the Hermitage, the Rijks, the Van Gogh.
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聖彼得堡艾米塔及博物館，阿姆斯特丹美術館，梵谷博物館
01:28
I'm going to actually get to one of my favorites,
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我現在要到我最喜歡的博物館
01:31
the Metropolitan Museum of Art in New York.
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就是紐約大都會美術博物館
01:34
Two ways of going in -- very simple.
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有兩種進入的方法，非常簡單
01:37
Click and, bang, you're in this museum.
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點擊，砰，你進到博物館裡了
01:39
It doesn't matter where you are --
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不論你人在何處
01:41
Bombay, Mexico, it doesn't really matter.
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孟買，墨西哥，都無所謂
01:43
You move around, you have fun.
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你到處轉轉，你盡情享受
01:45
You want to navigate around the museum?
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你想要在博物館裡按平面圖走一圈
01:47
Open the plan up,
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你就把平面圖打開
01:49
and, in one click, jump.
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點擊一下，然後進入
01:51
You're in there, you want to go to the end of the corridor.
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你就進去了，你想走到走廊盡頭
01:53
Keep going. Have fun.
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就繼續走，開心玩玩
01:55
Explore.
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探索一番
01:57
(Applause)
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(掌聲)
02:03
Thanks. I haven't come to the best part.
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謝謝，我還沒講到精彩的部分
02:05
(Laughter)
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(笑聲)
02:07
So now I'm in front of one of my favorite paintings,
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現在我來到我最喜歡的一幅作品前面
02:10
"The Harvesters" by Pieter Bruegel at the Met.
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是老彼得‧布勒哲爾畫的《收割者》
02:12
I see this plus sign.
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我看見這個+的符號
02:14
If the museum has given us the image, you click on it.
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如果博物館給我們作品的圖片，你點擊它
02:16
Now this is one of the images.
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這是其中的一幅圖
02:18
So this is all of the meta-data information.
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這裡有全部的作品資訊
02:20
For those of you who are truly interested in art,
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如果你真的對這個藝術品有興趣
02:22
you can click this -- but I'm going to click this off right now.
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你可以點擊這裡， 但現在我要先把它關掉
02:25
And this is one of these images that we captured
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這是一幅我們運用十億像素攝影
02:27
in what we call gigapixel technology.
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所拍攝的照片
02:29
So this image, for example,
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所以，這幅照片，
02:31
has close to, I think, around 10 billion pixels.
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可以說有將近100億像素
02:33
And I get a lot of people asking me:
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很多人問我
02:35
"What do you get for 10 billion pixels?"
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「你為何用100億像素拍照？」
02:37
So I'm going to try and show you what you really get for 10 billion pixels.
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我現在就告訴你為什麼要用這麼高的像素拍攝
02:40
You can zoom around very simply.
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你可以簡單地縮放
02:42
You see some fun stuff happening here.
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你可以在這裡看到一些有趣的事物
02:44
I love this guy; his expression is priceless.
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我喜歡這個人，他的表情相當經典
02:47
But then you really want to go deep.
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但是你真的想要進一步看這幅畫
02:49
And so I started playing around,
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所以我就到處看看
02:51
and I found something going on over here.
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我注意到這裡有些事
02:54
And I was like, "Hold on. That sounds interesting."
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我想「等等， 這事兒挺有趣的。」
02:57
Went in, and I started noticing
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再放大一點，我發現
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that these kids were actually beating something.
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這些孩子們其實是在敲打東西
03:02
I did a little research, spoke to a couple of my contacts at the Met,
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我研究了一下，跟博物館的幾個連絡人聊了一下
03:05
and actually found out that this is a game
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發現原來這是個遊戲
03:07
called squall,
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叫做[原文不明]
03:09
which involves beating a goose with a stick
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是在禮拜二的懺悔日
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on Shrove Tuesday.
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用棍子打鵝的一種遊戲
03:13
And apparently it was quite popular.
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很顯然這在當時挺盛行的
03:15
I don't know why they did it,
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我不知道為什麼當時的人這麼做
03:17
but I learned something about it.
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但我學到了這件事
03:19
Now just to get really deep in, you can really get to the cracks.
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現在再放更大些，你可以看見裂痕了
03:22
Now just to give you some perspective,
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現在讓我你們看一下遠景
03:24
I'm going to zoom out so you really see what you get.
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我現在縮小畫面，你可以看到全部
03:27
Here is where we were,
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這是我們原先的位置
03:29
and this is the painting.
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這是那幅畫
03:32
(Applause)
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(掌聲)
03:40
The best is yet to come -- so in a second.
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這還不是最精彩的--等一下
03:43
So now let's just quickly
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現在讓我們立刻
03:45
jump into the MoMA, again in New York.
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進入紐約現代藝術博物館
03:48
So another one of my favorites, "The Starry Night."
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我的另一個最愛《星空》
03:50
Now the example I showed you was all about finding details.
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我剛才給你們介紹的例子全是關於細節
03:53
But what if you want to see brush strokes?
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但如果你想看筆觸呢？
03:55
And what if you want to see
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如果你想看
03:57
how Van Gogh actually created this masterpiece?
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梵谷到底是怎樣創作出這幅傑作
03:59
You zoom in. You really go in.
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你放大，真的放大
04:01
I'm going to go to one of my favorite parts in this painting,
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我要移到這幅畫我最喜歡的部分
04:04
and I'm really going to get to the cracks.
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我真的可以看到裂痕
04:07
This is "The Starry Night,"
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這是《星空》
04:09
I think, never seen like this before.
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我從沒有這樣欣賞過它
04:12
I'm going to show you my other favorite feature.
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我要跟你們介紹另一個我喜歡的功能
04:14
There's a lot of other stuff here, but I don't have time.
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這裡的功能很多，但我沒時間一一介紹
04:16
This is the real cool part. It's called Collections.
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這是相當酷的一項功能，叫收藏
04:19
Any one of you, anybody --
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你們任何人，不管是誰
04:21
doesn't matter if you're rich, if you're poor,
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無論你是富裕還是貧窮
04:23
if you have a fancy house -- doesn't matter.
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無論你是否擁有一棟豪華的房子--都無所謂
04:26
You can go and create your own museum online --
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你可以在網路上建立你自己的網路博物館
04:28
create your own collection across all these images.
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把這些作品中收進自己的收藏中
04:31
Very simply, you go in --
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非常簡單，你進入
04:33
and I've created this, called The Power of Zoom --
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我把這功能叫做變焦的力量
04:35
you can just zoom around.
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你可以隨意放大縮小
04:37
This is "The Ambassadors," based in the National Gallery.
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這是國家藝術館中《使節》
04:39
You can annotate the stuff, send it to your friends
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你可以寫下些註腳，寄給你的朋友們
04:42
and really get a conversation going
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然後展開討論
04:44
about what you're feeling
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探討你欣賞這些
04:46
when you go through these masterpieces.
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大師名作的感想
04:48
So I think, in conclusion,
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總結一下
04:50
for me, the main thing
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對我而言，最重要是
04:52
is that all the amazing stuff here does not really come from Google.
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這些精湛的藝術品不是來自Google
04:55
It doesn't, in my opinion, even come from the museums.
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我個人甚至認為也不是來自這些博物館
04:57
I probably shouldn't say that.
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我也許不應該這樣說
04:59
It really comes from these artists.
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但這些作品是來自於這些藝術家
05:01
And that's been my humbling experience in this.
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這是我在這個過程中所感受到的謙卑
05:04
I mean, I hope in this digital medium
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我的意思是，我希望透過數位媒體
05:06
that we do justice to their artwork
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能夠公平地對待他們的藝術作品
05:08
and represent it properly online.
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並且妥善地在網路上展示
05:11
And the biggest question I get asked nowadays
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最近我最常被問的問題是
05:13
is, "Did you do this
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「你這樣做
05:15
to replicate the experience of going to a museum?"
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是想複製去參觀博物館的經驗嗎？」
05:17
And the answer is no.
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我回答不是
05:19
It's to supplement the experience.
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這是種額外的體驗
05:21
And that's it. Thank you.
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大概是如此，謝謝各位
05:23
(Applause)
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(掌聲)
05:25
Thank you.
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謝謝各位
05:27
(Applause)
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(掌聲)
ABOUT THE SPEAKER
Amit Sood - TechnologistAs the director of Google's Cultural Institute and Art Project, Amit Sood leads the effort to bring cultural artifacts from museums, archives and foundations onto the web in extraordinary detail.
Why you should listen
Amit Sood is the director of Google's Cultural Institute. He and his team work on making art and culture accessible and engaging for everyone. They have partnered with over 1,000 museums, archives and other institutions from more than 70 countries to bring our shared heritage onto the web and connect them with people through new technologies. Most recently they have been experimenting with combining art with machine learning algorithms and other advanced technologies to create new ways to explore our cultures.
Amit Sood | Speaker | TED.com