TEDGlobal 2012
Matt Mills: Image recognition that triggers augmented reality
Matt Mills: Prepoznavanje slika koje pokreće proširenu stvanost.
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2,675,029 views
Matt Mills i Tamara Roukaerts demonstriraju Aurasmu, novi alat proširene stvarnosti koji može animirati svijet koji vidimo kroz pametni telefon. Idući preko granica prethodnih proširenih stvarnosti, njihove "aure" mogu napraviti sve od toga da slika progovori do živih vijesti preko tiskanih novina.
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Double-click the English transcript below to play the video.
00:16
So wouldn't it be amazing if our phones
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Ne bi li bilo odlično da naši telefoni
00:19
could see the world in the same way that we do,
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mogu vidjeti svijet na isti način kao i mi,
00:22
as we're walking around being able
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dok hodamo uokolo s mogučnošću
00:24
to point a phone at anything,
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da uperimo telefon u bilo što,
00:26
and then have it actually recognize images and objects
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i da onda prepozna slike i predmete
00:28
like the human brain, and then be able to pull in information
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kao ljudski mozak, i onda pronaći informacije
00:31
from an almost infinite library of knowledge
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iz gotovo beskrajne knjižnice znanja
00:34
and experiences and ideas.
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i iskustva i ideja.
00:36
Well, traditionally that was seen as science fiction,
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Pa, tradicionalno ovo je bilo viđeno kao znanstvena fantastika,
00:38
but now we've moved to a world
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ali sada smo se preselili u svijet
00:39
where actually this has become possible.
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gdje je ovo postalo zaista moguće.
00:41
So the best way of explaining it is to just show it.
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I najbolji način da vam to objasnim je da vam pokažem.
00:44
What you can see over here is Tamara,
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Ono što ovdje možete vidjeti je Tamara,
00:45
who is holding my phone that's now plugged in.
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koja drži moj mobitel koji je sada uključen.
00:47
So let me start with this.
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Pa pustite da počnem s ovim.
00:49
What we have here is a painting
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Ovdje imamo sliku
00:51
of the great poet Rabbie Burns,
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velikog pjesnika Rabbiea Burnsa,
00:53
and it's just a normal image,
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i to je obična slika,
00:55
but if we now switch inputs over to the phone,
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ali ako prebacimo podatke na mobitel,
00:57
running our technology, you can see
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koristeći našu tehnologiju, možete vidjeti
00:59
effectively what Tamara's seeing on the screen,
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što Tamara vidi na ekranu,
01:02
and when she points at this image,
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i kada ga okrene prema ovoj slici,
01:03
something magical happens.
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nešto čarobno se dogodi.
01:06
(Laughter) (Bagpipes)
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(Smijeh) (Gajde)
01:10
(Bagpipes) (Applause)
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(Gajde) (Pljesak)
01:13
(Bagpipes)
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(Gajde)
01:19
Voice: Now simmer blinks on flowery braes ...
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Glas: Sad ljeto treperi na cvjetnim obroncima ...
01:21
Matt Mills: Now, what's great about this is,
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Mat Mills: Sad, ono što je odlično ovdje,
01:23
there's no trickery here.
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da nema nikakvih trikova.
01:25
There's nothing done to this image.
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Ništa nije napravljeno ovoj slici.
01:27
And what's great about this is the technology's
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I ono što je odlično je da tehnologija
01:30
actually allowing the phone to start to see and understand
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dozvoljava telefonu da vidi i razumije
01:33
much like how the human brain does.
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otprilike kao i ljudski mozak.
01:35
Not only that, but as I move the object around,
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Ne samo to, nego i dok pomičem predmet unaokolo,
01:38
it's going to track it and overlay that content seamlessly.
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pratit će ga i prekriti taj sadržaj neprimjetno.
01:44
Again, the thing that's incredible about this is
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I opet, stvar koja je odlična u vezi ovoga je
01:46
this is how advanced these devices have become.
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da su ovi uređaji postali tako napredni.
01:48
All the processing to do that was actually done
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Svo procesuiranje koje je bilo potrebno da se napravi ovo
01:50
on the device itself.
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dogodilo se na samom uređaju.
01:52
Now, this has applications everywhere,
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Ovo ima primjene svugdje,
01:54
whether in things like art in museums, like you just saw,
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bilo da je to umjetnost u muzejima, kao što ste sad vidjeli,
01:58
or in the world of, say, advertising, or print journalism.
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ili u svijetu, recimo oglašavanja, ili pisanog novinarstva,
02:01
So a newspaper becomes out of date as soon as it's printed.
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Novine postaju zastarjele u onom trenutku kada su tiskane.
02:05
And here is this morning's newspaper,
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I ovdje su jutarnje novine,
02:07
and we have some Wimbledon news, which is great.
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i imamo neke vijesti iz Wimbeldona, što je odlično.
02:09
Now what we can do is point at the front of the newspaper
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Sad, ono što možemo učiniti je uperiti u prednju stranu novina
02:12
and immediately get the bulletin.
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i odmah dobiti naslov.
02:14
Voice: ... To the grass, and it's very important that you adapt
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Glas: ... Na travi, i vrlo je važno da se prilagodite
02:17
and you, you have to be flexible, you have to be willing
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i da budete fleksibilni, morate biti voljni
02:20
to change direction at a split second,
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promijeniti smjer u djeliću sekunde,
02:22
and she does all that. She's won this title.
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i ona čini sve to. Ona je osvojila ovaj naslov.
02:25
MM: And that linking of the digital content
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MM: I to povezivanje digitalnog sadržaja
02:28
to something that's physical is what we call an aura, and
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s nečim što je fizičko je ono što zovemo aura, i
02:31
I'll be using that term a little bit as we go through the talk.
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ja ću koristiti taj termin pomalo kako budemo išli kroz razgovor.
02:33
So, what's great about this is it isn't just a faster,
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Dakle, ono što je odlično u vezi ovoga je da to nije samo brži,
02:36
more convenient way to get information in the real world,
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ugodniji način za dobivanje informacija iz stvarnog svijeta,
02:39
but there are times when actually using this medium
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ali postoje i prilike kada stvarno korištenje ovog medija
02:42
allows you to be able to display information in a way
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dozvoljava da prikažeš informaciju na način
02:44
that was never before possible.
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na koji to dosada nije bilo moguće.
02:46
So what I have here is a wireless router.
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Ono što imam ovdje je bežični router.
02:49
My American colleagues have told me I've got to call it a router,
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Moji američki kolege rekli su mi da ga moram zvati router
02:52
so that everyone here understands — (Laughter) —
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kako bi svi ovdje razumjeli -- (Smijeh) --
02:54
but nonetheless, here is the device.
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ali svejedno, ovdje je uređaj,
02:58
So now what I can do is, rather than getting the instructions
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Dakle, ono što sada mogu učiniti, rađe nego da pribavljam upute
03:01
for the device online, I can simply point at it,
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za uređaj onlline, jednostavno mogu uperiti na njega,
03:03
the device is recognized, and then --
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uređaj je prepoznat, i onda --
03:08
Voice: Begin by plugging in the grey ADSL cable.
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Glas: Počnite sa ukopčavanjem sivog ADSL kabla.
03:11
Then connect the power. Finally, the yellow ethernet cable.
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Zatim spojite napajanje. Posljednje, žuti eternet kabl.
03:16
Congratulations. You have now completed setup.
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Čestitamo. Dovršili ste spajanje.
03:20
(Laughter) MM: Awesome. Thank you.
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(Smijeh) MM: Divno. Hvala vam.
03:22
(Applause)
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(Pljesak)
03:25
The incredible work that made that possible was done
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Rad koji je ovo omogućio napravljen je
03:28
here in the U.K. by scientists at Cambridge,
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ovdje u Ujedinjenom Kraljevstvu, od strane znanstvenika u Cambridgeu,
03:31
and they work in our offices,
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i oni rade u našim uredima,
03:33
and I've got a lovely picture of them here.
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i ja imam ovdje jednu njihovu sliku.
03:34
They couldn't all be on stage, but we're going to
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Nisu mogli svi biti na pozornici, ali
03:36
bring their aura to the stage, so here they are.
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donijet ćemo njihovu auru na pozornicu, evo ih.
03:43
They're not very animated. (Laughter)
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Nisu vrlo animirani. (Smijeh)
03:45
This was the fourth take, I'm told. (Laughter)
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Ovo je četvrti pokušaj, tako mi je rečeno. (Smijeh)
03:50
Okay. So, as we're talking about Cambridge,
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U redu. Dakle, dok pričamo o Cambridgeu,
03:53
let's now move on to technical advancements,
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pogledajmo sada tehničke napretke,
03:55
because since we started putting this technology
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jer otkad smo počeli stavljati ovu tehnologiju
03:58
on mobile phones less than 12 months ago,
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na mobilne telefone prije manje od 12 mjeseci,
04:02
the speed and the processing in these devices
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brzina i procesuiranje na ovim uređajima
04:04
has grown at a really phenomenal rate,
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rasla je fenomenalnim omjerom,
04:06
and that means that I can now take cinema-quality
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i to znači da sada možete raditi 3D modele
04:08
3D models and place them in the world around me,
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kino kvalitete i onda ih postaviti u svijet oko mene,
04:12
so I have one over here.
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dakle, imam jedan ovdje.
04:14
Tamara, would you like to jump in?
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Tamara, bi li uskočila?
04:19
(Music)
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(Glazba)
04:22
(Dinosaur roaring) (Laughter)
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(Dinosaur riče) (Smijeh)
04:27
MM: I should leap in.
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MM: Trebao bih uskočiti.
04:29
(Music) (Dinosaur roaring)
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(Glazba) (Dinosaur riče)
04:33
(Applause)
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(Pljesak)
04:38
So then, after the fun, comes the more emotional side
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I onda, nakon zabave, dolazi ona emotivnija strana
04:41
of what we do, because effectively, this technology
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onoga što radimo, jer efektivno, ova tehnologija
04:43
allows you to see the world through someone's eyes,
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dozvoljava vam da vidite svijet kroz nečije oči,
04:45
and for that person to be able to take a moment in time
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i ta osoba ima mogućnost uzeti tren u vremenu
04:48
and effectively store it and tag it to something physical
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spremiti ga i povezati s nečim fizičkim
04:51
that exists in the real world.
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što postoji u stvarnom svijetu.
04:53
What's great about this is, the tools to do this are free.
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Ono što je odlično kod ovoga je da su alati kojima se ovo radi besplatni.
04:56
They're open, they're available to everyone within our application,
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Oni su otvoreni, dostupni svima unutar aplikacije,
04:59
and educators have really got on board with the classrooms.
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i odgajatelji su prihvatili učionice.
05:03
So we have teachers who've tagged up textbooks,
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Tako da imamo učitelje koji su označili udžbenike,
05:05
teachers who've tagged up school classrooms,
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učitelje koji su označili školske učionice,
05:07
and a great example of this is a school in the U.K.
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i odličan primjer ovoga je škola u Ujedinjenom Kraljevstvu.
05:09
I have a picture here from a video, and we're now going to play it.
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Ovdje imam sliku iz videa, i sada ćemo ga pustiti.
05:14
Teacher: See what happens. (Children talking) Keep going.
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Učitelj: Vidite što se događa. (Djeca pričaju) Idemo dalje.
05:22
Child: TV. (Children react)
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Dijete: TV. (Djeca reagiraju)
05:25
Child: Oh my God.
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Dijete. O Bože.
05:27
Teacher: Now move it either side. See what happens.
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Učitelj: Sad ga pomičite na bilo koju stranu. Vidite što se događa.
05:29
Move away from it and come back to it.
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Odmaknite se od toga i vratite mu se.
05:33
Child: Oh, that is so cool.
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Dijete: O, to je tako super.
05:36
Teacher: And then, have you got it again?
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Učitelj: I onda, imate li ga ponovno?
05:39
Child: Oh my God! How did you do that?
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Dijete: O Bože! Kako ste to napravili?
05:43
Second child: It's magic.
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Drugo dijete: To je čarolija.
05:46
(Laughter) MM: (Laughs) So, it's not magic.
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(Smijeh) MM: (Kroz smijeh) Dakle, to nije magija.
05:50
It's available for everyone to do,
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To svatko od nas može,
05:51
and actually I'm going to show you how easy it is to do
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i ja ću Vam pokazati koliko je to jednostavno napraviti
05:53
by doing one right now.
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tako što ću to napraviti sada.
05:54
So, as sort of — I'm told it's called a stadium wave,
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Kao, recimo --- kažu mi da se to zove stadionski val,
05:57
so we're going to start from this side of the room
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počet ćemo na ovoj strani sobe
05:59
on the count of three, and go over to here.
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na tri, i otići ćemo do ovdje.
06:00
Tamara, are you recording?
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Tamara, snimaš li?
06:02
Okay, so are you all ready?
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Dakle, jeste svi spremni?
06:04
One, two, three. Go!
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Jedan, dva, tri. Idemo!
06:06
Audience: Whooooooo!
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Publika: Whooooooo!
06:10
MM: Fellows are really good at that. (Laughs) (Laughter)
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MM: Momci su dosta dobri u tome (Smijeh)
06:13
Okay. Now we're going to switch back
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Ok, sad ćemo to prebaciti
06:15
into the Aurasma application,
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u Aurasma aplikaciju,
06:17
and what Tamara's going to do is tag that video that we just
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i ono što će Tamara napraviti je označiti ovaj video koji smo upravo
06:20
took onto my badge, so that I can remember it forever.
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snimili na moju značku, tako da ga se mogu zauvijek sjećati.
06:26
Now, we have lots of people who are doing this already,
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Sad, imamo mnoštvo ljudi koji ovo već rade,
06:29
and we've talked a little bit about the educational side.
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i pričali smo malo o edukacijskoj strani.
06:32
On the emotional side, we have people who've
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S emocionalne strane, imamo ljude koji
06:34
done things like send postcards and Christmas cards
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su poslali razglednice i Božićne čestitke
06:37
back to their family with little messages on them.
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natrag svojim obiteljima sa malim porukama na njima.
06:40
We have people who have, for example,
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Imamo ljude, koji na primjer,
06:42
taken the inside of the engine bay of an old car
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koji su slikali motor starog auta
06:44
and tagged up different components within an engine,
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i označili različite dijelove motora,
06:47
so that if you're stuck and you want to find out more,
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tako da ako zapnete i želite otkriti više,
06:49
you can point and discover the information.
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možete uperiti i otkriti informacije.
06:52
We're all very, very familiar with the Internet.
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Svi smo upoznati s internetom.
06:55
In the last 20 years, it's really
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U posljednjih 20 godina zaista
06:57
changed the way that we live and work,
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smo promijenili način na koji živimo i radimo,
06:59
and the way that we see the world, and what's great is,
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i način na koji vidimo svijet, i ono što je odlično je,
07:02
we sort of think this is the next paradigm shift,
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da na neki način mislimo da ovo mijenja paradigmu,
07:05
because now we can literally take the content
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jer sada doslovno možemo uzeti sadržaj
07:08
that we share, we discover, and that we enjoy
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koji dijelimo, koji otkrivamo, i u kojem uživamo
07:11
and make it a part of the world around us.
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i učiniti ga dijelom svijeta oko nas.
07:14
It's completely free to download this application.
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Ova aplikacija je besplatna za preuzimanje.
07:16
If you have a good Wi-Fi connection or 3G,
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Ako imate dobru Wi-Fi konekciju ili 3G,
07:18
this process is very, very quick.
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ovaj proces je vrlo vrlo brz.
07:20
Oh, there we are. We can save it now.
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O, ovdje smo. Sada to možemo spremiti.
07:21
It's just going to do a tiny bit of processing
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Napravit će malu količinu procesuiranja
07:24
to convert that image that we just took
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kako bismo pretvorili sliku koju smo upravo napravili
07:26
into a sort of digital fingerprint,
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u nekakav digitalni otisak prsta,
07:28
and the great thing is, if you're a professional user,
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i odlična stvar je, da ako ste profesionalni korisnik,
07:30
-- so, a newspaper -- the tools are pretty much identical
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-- dakle novine -- alati su potpuno jednaki
07:32
to what we've just used to create this demonstration.
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onome što smo koristili kako bismo napravili ovu demonstraciju.
07:35
The only difference is that you've got the ability
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Jedina razlika je da imate mogućnost
07:37
to add in links and slightly more content. Are you now ready?
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dodavanja novih sadržaja. Jeste li spremni?
07:39
Tamara Roukaerts: We're ready to go.
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Tamara Roukaerts: Spremni smo za pokret.
07:40
MM: Okay. So, I'm told we're ready, which means
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MM: U redu. Kažu mi da smo spremni, što znači
07:43
we can now point at the image, and there you all are.
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da sada mogu uperiti na sliku, i svi ste tu.
07:45
MM on video: One, two, three. Go!
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MM na videu: Jedan, dva, tri. Idemo!
07:51
MM: Well done. We've been Aurasma. Thank you.
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MM: Vrlo dobro. Postali smo Aurasma. Hvala vam.
07:54
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ABOUT THE SPEAKERS
Matt Mills - TechnologistMatt Mills comes from Aurasma, a startup that makes augmented-reality technology for mobile phones.
Why you should listen
Augmented reality is the process of adding layers of information onto the world we see, viewable only through technology. In this space, the Aurasma Lite app uses a smartphone and camera to lay "auras"--3D images, games, animations--onto real-world places. Point your phone at a movie poster on the street and launch a trailer; point at a building to pull up an interactive map... or create your own "aura" and upload it to the virtual space for anyone to see. Matt Mills and Tamara Roukaerts both joined Aurasma when it launched in June 2011.
They say: "This is the next step on from simply browsing the internet because now the digital content we discover, create and share can be woven seamlessly in to the world around us."
Matt Mills | Speaker | TED.com
Tamara Roukaerts -
Tamara Roukaerts is head of marketing at Aurasma, working to build an augmented-reality lens via smartphones.
Why you should listen
Tamara joined Aurasma at its launch in June 2011 as Head of Marketing, having previously led marketing at venture-backed start-up Light Blue Optics for four years. Prior to that, she earned her high-tech stripes working for the Cambridge-MIT Institute - a $100 million joint venture between the University of Cambridge and the Massachusetts Institute of Technology. Tamara started her career working in advertising for Saatchi & Saatchi and has a Masters degree from Oxford University.
Tamara Roukaerts | Speaker | TED.com