TEDGlobal 2012
Matt Mills: Image recognition that triggers augmented reality
Met Mils (Matt Mills): Prepoznavanje slika koje aktivira proširenu stvarnost
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Met Mils i Tamara Rukerts demonstriraju Aurasmu, novi alat za proširivanje stvarnosti koji može besprekorno da oživi svet koji vidimo kroz smartfon. Idući izvan granice prethodne proširene stvarnosti, njihove ‚‚aure" mogu da učine sve od toga da slika govori, do prenošenja živih vesti sa štampanih novina.
Double-click the English transcript below to play the video.
00:16
So wouldn't it be amazing if our phones
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Zar ne bi bilo divno
kada bi naši telefoni
kada bi naši telefoni
00:19
could see the world in the same way that we do,
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mogli da vide svet
kao što ga mi vidimo,
kao što ga mi vidimo,
00:22
as we're walking around being able
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da možemo, dok šetamo,
00:24
to point a phone at anything,
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uperiti telefon u bilo šta
00:26
and then have it actually recognize images and objects
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i da on može da prepozna
slike i predmete
slike i predmete
00:28
like the human brain, and then be able to pull in information
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kao što to čini mozak, a zatim
da možemo izvući informacije
da možemo izvući informacije
00:31
from an almost infinite library of knowledge
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iz gotovo beskonačne baze znanja
00:34
and experiences and ideas.
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iskustava i ideja.
00:36
Well, traditionally that was seen as science fiction,
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Obično ovo vidimo
kao naučnu fantastiku,
kao naučnu fantastiku,
00:38
but now we've moved to a world
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ali sada smo zašli u svet
00:39
where actually this has become possible.
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u kome je ovo zaista postalo moguće.
00:41
So the best way of explaining it is to just show it.
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Najbolji način da objasnim ovo
jeste da vam pokažem.
jeste da vam pokažem.
00:44
What you can see over here is Tamara,
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Ono što vidite ovde je Tamara,
00:45
who is holding my phone that's now plugged in.
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ona drži moj telefon koji je priključen.
00:47
So let me start with this.
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Počeću sa ovim.
00:49
What we have here is a painting
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Ovo ovde je slika
00:51
of the great poet Rabbie Burns,
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velikog pesnika Robija Bernsa,
00:53
and it's just a normal image,
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to je samo obična slika,
00:55
but if we now switch inputs over to the phone,
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ali ako prebacimo podatke na telefon,
00:57
running our technology, you can see
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koristeći našu tehnologiju,
možete da vidite
možete da vidite
00:59
effectively what Tamara's seeing on the screen,
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ono što Tamara vidi na displeju
01:02
and when she points at this image,
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i kada uperi u ovu sliku
01:03
something magical happens.
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događa se nešto magično.
01:06
(Laughter) (Bagpipes)
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(Smeh) (Gajde)
01:10
(Bagpipes) (Applause)
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(Gajde) (Aplauz)
01:13
(Bagpipes)
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(Gajde)
01:19
Voice: Now simmer blinks on flowery braes ...
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Glas: Sad leto treperi na cvetnim brdima...
01:21
Matt Mills: Now, what's great about this is,
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MM: Ono što je sjajno je
01:23
there's no trickery here.
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da nema nikakvih trikova.
01:25
There's nothing done to this image.
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Ništa se ne dešava sa ovom slikom.
01:27
And what's great about this is the technology's
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A ono sjajno je to što ova tehnologija
01:30
actually allowing the phone to start to see and understand
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dozvoljava telefonu da vidi i razume
01:33
much like how the human brain does.
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gotovo isto kao ljudski mozak.
01:35
Not only that, but as I move the object around,
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I ne samo to, dok pomeram predmet
01:38
it's going to track it and overlay that content seamlessly.
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pratiće ga, dok neprimetno
preklapa taj sadržaj.
preklapa taj sadržaj.
01:44
Again, the thing that's incredible about this is
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Još jednom, ono što je neverovatno
01:46
this is how advanced these devices have become.
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je koliko su ovi uređaji postali napredni.
01:48
All the processing to do that was actually done
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Svi neophodni procesi se odvijaju
01:50
on the device itself.
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u samom uređaju.
01:52
Now, this has applications everywhere,
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Ovo se može primeniti bilo gde,
01:54
whether in things like art in museums, like you just saw,
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za umetnost u muzeju,
kao što ste upravo videli
kao što ste upravo videli
01:58
or in the world of, say, advertising, or print journalism.
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ili recimo, u svetu reklamiranja ili štampe.
02:01
So a newspaper becomes out of date as soon as it's printed.
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Novine postanu zastarele
čim izađu iz štampe.
čim izađu iz štampe.
02:05
And here is this morning's newspaper,
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Evo današnjih novina,
02:07
and we have some Wimbledon news, which is great.
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tu su neke vesti sa Vimbldona,
što je odlično.
što je odlično.
02:09
Now what we can do is point at the front of the newspaper
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Ono što sada možemo da učinimo
jeste da uperimo uređaj u novine
jeste da uperimo uređaj u novine
02:12
and immediately get the bulletin.
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i odmah dobijamo kratak izveštaj.
02:14
Voice: ... To the grass, and it's very important that you adapt
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Glas: Na travi i vrlo je važno da se prilagodite
02:17
and you, you have to be flexible, you have to be willing
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i morate da budete fleksibilni,
da budete spremni
da budete spremni
02:20
to change direction at a split second,
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da promenite pravac u deliću sekunde,
02:22
and she does all that. She's won this title.
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a ona sve to čini. Osvojila je ovu titulu.
02:25
MM: And that linking of the digital content
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MM: Povezivanje digitalnog sadržaja
02:28
to something that's physical is what we call an aura, and
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sa nečim što je fizičko zovemo aura
02:31
I'll be using that term a little bit as we go through the talk.
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i koristiću taj termin
kako govor bude odmicao.
kako govor bude odmicao.
02:33
So, what's great about this is it isn't just a faster,
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Fantastično je što ovo nije samo brži
02:36
more convenient way to get information in the real world,
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i lakši način da dođete do informacija
u stvarnom svetu,
u stvarnom svetu,
02:39
but there are times when actually using this medium
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ima slučajeva kada ovaj tip medija
02:42
allows you to be able to display information in a way
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omogućava prikaz informacija na način
02:44
that was never before possible.
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koji nikada ranije nije bio moguć.
02:46
So what I have here is a wireless router.
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Imam ovde jedan ruter za bežični internet.
02:49
My American colleagues have told me I've got to call it a router,
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Kolege iz Amerike su mi rekle
da moram da ga zovem rauter
da moram da ga zovem rauter
02:52
so that everyone here understands — (Laughter) —
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da bi me svi ovde razumeli -
(Smeh) -
(Smeh) -
02:54
but nonetheless, here is the device.
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bez obzira na to, evo uređaja.
02:58
So now what I can do is, rather than getting the instructions
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Sada, umesto da tražim uputstvo
03:01
for the device online, I can simply point at it,
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za ovaj uređaj na internetu,
mogu prosto u njega da uperim,
mogu prosto u njega da uperim,
03:03
the device is recognized, and then --
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uređaj je prepoznat, a onda -
03:08
Voice: Begin by plugging in the grey ADSL cable.
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Glas: Uključite sivi ADSL kabl.
03:11
Then connect the power. Finally, the yellow ethernet cable.
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Zatim priključite napajanje.
Na kraju, žuti eternet kabl.
Na kraju, žuti eternet kabl.
03:16
Congratulations. You have now completed setup.
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Čestitamo. Završili ste sa priključivanjem.
03:20
(Laughter) MM: Awesome. Thank you.
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(Smeh)
MM: Fantastično. Hvala.
MM: Fantastično. Hvala.
03:22
(Applause)
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(Aplauz)
03:25
The incredible work that made that possible was done
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Ovaj neverovatan rad su omogućili
03:28
here in the U.K. by scientists at Cambridge,
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naučnici sa Kembridža,
ovde u Engleskoj,
ovde u Engleskoj,
03:31
and they work in our offices,
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oni rade u našim kancelarijama,
03:33
and I've got a lovely picture of them here.
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imam ovde njihovu prelepu sliku.
03:34
They couldn't all be on stage, but we're going to
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Nisu svi mogli da budu na sceni,
ali mi ćemo
ali mi ćemo
03:36
bring their aura to the stage, so here they are.
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da donesemo njihovu auru na scenu,
evo ih.
evo ih.
03:43
They're not very animated. (Laughter)
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Nisu baš živahni.
(Smeh)
(Smeh)
03:45
This was the fourth take, I'm told. (Laughter)
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Ovo je bio četvrti snimak,
tako su mi rekli. (Smeh)
tako su mi rekli. (Smeh)
03:50
Okay. So, as we're talking about Cambridge,
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Dobro.
Pošto govorimo o Kembridžu,
Pošto govorimo o Kembridžu,
03:53
let's now move on to technical advancements,
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hajde da pređemo
na tehnička unapređenja
na tehnička unapređenja
03:55
because since we started putting this technology
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jer otkako smo počeli
da koristimo ovu tehnologiju
da koristimo ovu tehnologiju
03:58
on mobile phones less than 12 months ago,
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na mobilnim telefonima
pre manje od 12 meseci,
pre manje od 12 meseci,
04:02
the speed and the processing in these devices
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brzina i obrada podataka
na ovim uređajima
na ovim uređajima
04:04
has grown at a really phenomenal rate,
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je porasla stvarno
neverovatnom brzinom,
neverovatnom brzinom,
04:06
and that means that I can now take cinema-quality
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a to znači da sada mogu
da snimim 3D modele
da snimim 3D modele
04:08
3D models and place them in the world around me,
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bioskopskog kvaliteta
i da ih smestim u svet oko sebe,
i da ih smestim u svet oko sebe,
04:12
so I have one over here.
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imam jedan ovde.
04:14
Tamara, would you like to jump in?
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Tamara, hoćeš li da uskočiš?
04:19
(Music)
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(Muzika)
04:22
(Dinosaur roaring) (Laughter)
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(Dinosaurus riče)
(Smeh)
(Smeh)
04:27
MM: I should leap in.
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MM: Trebalo bi da i ja uskočim.
04:29
(Music) (Dinosaur roaring)
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(Muzika)
(Dinosaurus)
(Dinosaurus)
04:33
(Applause)
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(Aplauz)
04:38
So then, after the fun, comes the more emotional side
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A onda, nakon zabave,
dolazi emotivna strana
dolazi emotivna strana
04:41
of what we do, because effectively, this technology
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onoga što radimo jer realno,
ova tehnologija
ova tehnologija
04:43
allows you to see the world through someone's eyes,
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vam dozvoljava da vidite svet tuđim očima,
04:45
and for that person to be able to take a moment in time
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da uzmete trenutak u vremenu,
04:48
and effectively store it and tag it to something physical
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sačuvate ga i povežete sa nečim fizičkim
04:51
that exists in the real world.
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što postoji u stvarnom svetu.
04:53
What's great about this is, the tools to do this are free.
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Ono što je sjajno jeste
što su ovi alati besplatni.
što su ovi alati besplatni.
04:56
They're open, they're available to everyone within our application,
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Otvoreni su, dostupni su svima
sa našom aplikacijom,
sa našom aplikacijom,
04:59
and educators have really got on board with the classrooms.
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i nastavnici su ih prihvatili
u svojim učionicama.
u svojim učionicama.
05:03
So we have teachers who've tagged up textbooks,
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Ima nastavnika koji su označili udžbenike,
05:05
teachers who've tagged up school classrooms,
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nastavnika koji su označili učionice,
05:07
and a great example of this is a school in the U.K.
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odličan primer je jedna škola u Engleskoj.
05:09
I have a picture here from a video, and we're now going to play it.
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Imam ovde sliku iz videa,
sada ćemo ga pustiti.
sada ćemo ga pustiti.
05:14
Teacher: See what happens. (Children talking) Keep going.
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Nastavnik: Pogledajte šta se dešava.
(Deca pričaju) Idemo dalje.
(Deca pričaju) Idemo dalje.
05:22
Child: TV. (Children react)
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Dete: TV.
(Deca reaguju)
(Deca reaguju)
05:25
Child: Oh my God.
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Dete: O bože.
05:27
Teacher: Now move it either side. See what happens.
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Nastavnik: Sada ga pomeri na neku stranu.
Gledaj šta se dešava.
Gledaj šta se dešava.
05:29
Move away from it and come back to it.
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Izmaknite se pa se vratite nazad.
05:33
Child: Oh, that is so cool.
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Dete: O, to je baš super.
05:36
Teacher: And then, have you got it again?
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Nastavnik: A sada, imate li ga ponovo?
05:39
Child: Oh my God! How did you do that?
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O bože! Kako se ovo dešava?
05:43
Second child: It's magic.
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Drugo dete: To je magija.
05:46
(Laughter) MM: (Laughs) So, it's not magic.
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(Smeh)
MM: (Smeje se) Pa, nije magija.
MM: (Smeje se) Pa, nije magija.
05:50
It's available for everyone to do,
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Dostupno je svima
05:51
and actually I'm going to show you how easy it is to do
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i pokazaću vam koliko se lako koristi,
05:53
by doing one right now.
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uradićemo jedan sada.
05:54
So, as sort of — I'm told it's called a stadium wave,
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Kao recimo, rekli su mi
da se to zove stadionski talas,
da se to zove stadionski talas,
05:57
so we're going to start from this side of the room
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krenućemo sa ove strane prostorije
05:59
on the count of three, and go over to here.
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na tri i završićemo ovde.
06:00
Tamara, are you recording?
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Tamara, da li snimaš?
06:02
Okay, so are you all ready?
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Dobro, da li ste spremni?
06:04
One, two, three. Go!
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Jedan, dva, tri. Sad!
06:06
Audience: Whooooooo!
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Publika: Whooooooo!
06:10
MM: Fellows are really good at that. (Laughs) (Laughter)
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MM: Momci su stvarno dobri u tome.
(Smeje se) (Smeh)
(Smeje se) (Smeh)
06:13
Okay. Now we're going to switch back
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U redu. Sada se vraćamo nazad
06:15
into the Aurasma application,
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na Aurasma aplikaciju,
06:17
and what Tamara's going to do is tag that video that we just
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a Tamara će da označi video
koji smo upravo snimili
koji smo upravo snimili
06:20
took onto my badge, so that I can remember it forever.
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na moju karticu, tako da mogu
zauvek da se sećam.
zauvek da se sećam.
06:26
Now, we have lots of people who are doing this already,
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Ima dosta ljudi koji već koriste ovo
06:29
and we've talked a little bit about the educational side.
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i pomenuli smo primenu u obrazovanju.
06:32
On the emotional side, we have people who've
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Na emotivnoj strani,
imamo ljude
imamo ljude
06:34
done things like send postcards and Christmas cards
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koji su slali ovakve razglednice
ili novogodišnje čestitke
ili novogodišnje čestitke
06:37
back to their family with little messages on them.
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svojim porodicama sa kratkim porukama.
06:40
We have people who have, for example,
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Imamo ljude koji su, na primer,
06:42
taken the inside of the engine bay of an old car
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slikali motor starog automobila
06:44
and tagged up different components within an engine,
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i označili razne delove motora,
06:47
so that if you're stuck and you want to find out more,
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pa tako, ako zapnete
i želite da saznate više,
i želite da saznate više,
06:49
you can point and discover the information.
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možete da uperite
i da dobijete informacije.
i da dobijete informacije.
06:52
We're all very, very familiar with the Internet.
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Svima nama je internet jako jako poznat.
06:55
In the last 20 years, it's really
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U poslednjih 20 godina,
06:57
changed the way that we live and work,
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prilično nam je promenio način života i rada,
06:59
and the way that we see the world, and what's great is,
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kao i pogled na svet,
a odlično je to
a odlično je to
07:02
we sort of think this is the next paradigm shift,
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što nekako mislimo
da je ovo sledeći korak
da je ovo sledeći korak
07:05
because now we can literally take the content
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jer sada možemo bukvalno
da uzmemo sadržaj
da uzmemo sadržaj
07:08
that we share, we discover, and that we enjoy
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koji delimo, koji otkrivamo
i u kome uživamo
i u kome uživamo
07:11
and make it a part of the world around us.
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i da ga pretvorimo
u deo sveta oko nas.
u deo sveta oko nas.
07:14
It's completely free to download this application.
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Potpuno je besplatno skinuti ovu aplikaciju.
07:16
If you have a good Wi-Fi connection or 3G,
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Ako imate dobru Wi-Fi konekciju ili 3G,
07:18
this process is very, very quick.
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ovaj proces je vrlo, vrlo, brz.
07:20
Oh, there we are. We can save it now.
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O, evo nas.
Sada možemo da ga sačuvamo.
Sada možemo da ga sačuvamo.
07:21
It's just going to do a tiny bit of processing
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Samo ćemo malo da ga obradimo,
07:24
to convert that image that we just took
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da pretvorimo ovu sliku
koju smo upravo napravili
koju smo upravo napravili
07:26
into a sort of digital fingerprint,
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u nešto kao digitalni otisak prsta,
07:28
and the great thing is, if you're a professional user,
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a najbolje je to što,
ako ste profesionalni korisnik,
ako ste profesionalni korisnik,
07:30
-- so, a newspaper -- the tools are pretty much identical
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- novine - koriste alate
koji su skoro identični alatima
koji su skoro identični alatima
07:32
to what we've just used to create this demonstration.
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koje smo upravo koristili
u ovoj demonstraciji.
u ovoj demonstraciji.
07:35
The only difference is that you've got the ability
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Jedina razlika je što imate mogućnost
07:37
to add in links and slightly more content. Are you now ready?
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da dodajete linkove i malo više sadržaja.
Da li ste spremni?
Da li ste spremni?
07:39
Tamara Roukaerts: We're ready to go.
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Tamara Rukerts: Spremni smo.
07:40
MM: Okay. So, I'm told we're ready, which means
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MM: Dobro. Dakle, rečeno mi je
da smo spremni, što znači
da smo spremni, što znači
07:43
we can now point at the image, and there you all are.
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da možemo da uperimo u sliku
i tu ste svi vi.
i tu ste svi vi.
07:45
MM on video: One, two, three. Go!
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MM sa videa: Jedan, dva, tri. Sad!
07:51
MM: Well done. We've been Aurasma. Thank you.
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MM: Odlično.
Mi smo Aurasma. Hvala.
Mi smo Aurasma. Hvala.
07:54
(Applause)
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(Aplauz)
ABOUT THE SPEAKERS
Matt Mills - TechnologistMatt Mills comes from Aurasma, a startup that makes augmented-reality technology for mobile phones.
Why you should listen
Augmented reality is the process of adding layers of information onto the world we see, viewable only through technology. In this space, the Aurasma Lite app uses a smartphone and camera to lay "auras"--3D images, games, animations--onto real-world places. Point your phone at a movie poster on the street and launch a trailer; point at a building to pull up an interactive map... or create your own "aura" and upload it to the virtual space for anyone to see. Matt Mills and Tamara Roukaerts both joined Aurasma when it launched in June 2011.
They say: "This is the next step on from simply browsing the internet because now the digital content we discover, create and share can be woven seamlessly in to the world around us."
Matt Mills | Speaker | TED.com
Tamara Roukaerts -
Tamara Roukaerts is head of marketing at Aurasma, working to build an augmented-reality lens via smartphones.
Why you should listen
Tamara joined Aurasma at its launch in June 2011 as Head of Marketing, having previously led marketing at venture-backed start-up Light Blue Optics for four years. Prior to that, she earned her high-tech stripes working for the Cambridge-MIT Institute - a $100 million joint venture between the University of Cambridge and the Massachusetts Institute of Technology. Tamara started her career working in advertising for Saatchi & Saatchi and has a Masters degree from Oxford University.
Tamara Roukaerts | Speaker | TED.com