TEDGlobal 2012
Matt Mills: Image recognition that triggers augmented reality
马特·米尔斯：可引发增强现实的图像识别
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马特·米尔斯和Tamara Roukaerts展示Aurasma，一种新型增强现实的工具，该工具能够通过智能手机完美地再现世界。超越之前的增强现实，他们的“auras”可以做任何事，从让一幅画像说话，到覆盖即时新闻到一份已经印刷好的报纸上。
Double-click the English transcript below to play the video.
00:16
So wouldn't it be amazing if our phones
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如果我们的电话能像我们一样看待这个世界
00:19
could see the world in the same way that we do,
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是不是会很令人感到惊讶
00:22
as we're walking around being able
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当我们行走时
00:24
to point a phone at anything,
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把电话对着任何一个物体
00:26
and then have it actually recognize images and objects
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它就会识别图像和事物
00:28
like the human brain, and then be able to pull in information
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就像人类的大脑一样，能够
00:31
from an almost infinite library of knowledge
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从一个有无限知识，经验，和想法的
00:34
and experiences and ideas.
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图书库里提取信息
00:36
Well, traditionally that was seen as science fiction,
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这情形通常只能从科幻小说中看到
00:38
but now we've moved to a world
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但现在我们已经进入到一个
00:39
where actually this has become possible.
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能使这情形成为可能的世界
00:41
So the best way of explaining it is to just show it.
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所以最好的解释是展示它
00:44
What you can see over here is Tamara,
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这位是Tamara（我的助手）
00:45
who is holding my phone that's now plugged in.
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她正拿着已经连接好的我的电话
00:47
So let me start with this.
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那我们现在就开始吧
00:49
What we have here is a painting
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我们这儿有一幅
00:51
of the great poet Rabbie Burns,
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著名诗人罗伯特·伯恩斯的油画像
00:53
and it's just a normal image,
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这只是一幅平常的画像
00:55
but if we now switch inputs over to the phone,
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但如果我们现在把画像正对着电话
00:57
running our technology, you can see
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用上我们的科技，你就能在屏幕上看见
00:59
effectively what Tamara's seeing on the screen,
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Tamara在手机屏幕上看到的图像
01:02
and when she points at this image,
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当她正对着画像
01:03
something magical happens.
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神奇的事情发生了
01:06
(Laughter) (Bagpipes)
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（笑声）（苏格兰风笛声）
01:10
(Bagpipes) (Applause)
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（苏格兰风笛声）（掌声）
01:13
(Bagpipes)
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（苏格兰风笛声）
01:19
Voice: Now simmer blinks on flowery braes ...
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画面声音：现在夏天对着长满鲜花的山坡眨了眨眼睛.......
01:21
Matt Mills: Now, what's great about this is,
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马特·米尔斯：这项技术最厉害的就是
01:23
there's no trickery here.
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没有任何把戏
01:25
There's nothing done to this image.
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图像也没被做过处理
01:27
And what's great about this is the technology's
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最好的实际上是科技
01:30
actually allowing the phone to start to see and understand
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允许电话去识别并且理解图片
01:33
much like how the human brain does.
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如同人类大脑一般
01:35
Not only that, but as I move the object around,
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不仅仅是这样，当我转动物体，
01:38
it's going to track it and overlay that content seamlessly.
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电话能跟踪图像并能流畅地覆盖图片内容
01:44
Again, the thing that's incredible about this is
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同样，令人难以置信的是
01:46
this is how advanced these devices have become.
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这些设备已变的如此先进
01:48
All the processing to do that was actually done
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刚刚所有的过程其实只有
01:50
on the device itself.
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设备本身在参与
01:52
Now, this has applications everywhere,
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现在，到处都有这样的应用程序
01:54
whether in things like art in museums, like you just saw,
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无论是在艺术博物馆，像你刚刚看到的
01:58
or in the world of, say, advertising, or print journalism.
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或着生活中，比如说，广告，或纸制新闻
02:01
So a newspaper becomes out of date as soon as it's printed.
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这样一份报纸在印刷之后马上就算过期了
02:05
And here is this morning's newspaper,
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这是一份今天早上的报纸
02:07
and we have some Wimbledon news, which is great.
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这上面正好有一些关于温布尔登网球公开赛的消息
02:09
Now what we can do is point at the front of the newspaper
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现在，我们可以将手机正对着报纸
02:12
and immediately get the bulletin.
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就能立即获得动态消息
02:14
Voice: ... To the grass, and it's very important that you adapt
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画面声音：……对于草地，很重要的是你要适应
02:17
and you, you have to be flexible, you have to be willing
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你还要非常灵活，你必须要准备好
02:20
to change direction at a split second,
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在一瞬间改变方向
02:22
and she does all that. She's won this title.
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而她做到了这一切。她赢得了这个头衔。
02:25
MM: And that linking of the digital content
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马特·米尔斯：我们所说的一个“aura”
02:28
to something that's physical is what we call an aura, and
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就是把数码内容和实体联系起来
02:31
I'll be using that term a little bit as we go through the talk.
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接下来我还将会用到这个概念
02:33
So, what's great about this is it isn't just a faster,
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所以，伟大之处不仅在于用一种更快
02:36
more convenient way to get information in the real world,
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更便捷的方式来从现实世界中获取信息
02:39
but there are times when actually using this medium
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更在于实际使用这种媒介
02:42
allows you to be able to display information in a way
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能使你以一种前无所有的方式
02:44
that was never before possible.
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来展示信息
02:46
So what I have here is a wireless router.
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我手上有一个无线路由器（英式英语发音）
02:49
My American colleagues have told me I've got to call it a router,
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我的美国同事告诉我它叫做路由器（美式英语发音）
02:52
so that everyone here understands — (Laughter) —
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所以，在场的每个人都能明白（笑声）
02:54
but nonetheless, here is the device.
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不管怎样，这就是路由器
02:58
So now what I can do is, rather than getting the instructions
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现在，我无需在线获得该产品的安装指示
03:01
for the device online, I can simply point at it,
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我只需要指向它
03:03
the device is recognized, and then --
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该产品就能被手机识别，然后
03:08
Voice: Begin by plugging in the grey ADSL cable.
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画面声音：首先，插入灰色的ADSL电缆。
03:11
Then connect the power. Finally, the yellow ethernet cable.
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然后连接电源。最后，连接上黄色的以太网电缆。
03:16
Congratulations. You have now completed setup.
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祝贺你。你已完成安装步骤。
03:20
(Laughter) MM: Awesome. Thank you.
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（笑声）马特·米尔斯：非常棒。谢谢。
03:22
(Applause)
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（掌声）
03:25
The incredible work that made that possible was done
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英国剑桥大学的科学家们
03:28
here in the U.K. by scientists at Cambridge,
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做出了如此令人难以置信的工作
03:31
and they work in our offices,
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他们就在我们的办公室工作
03:33
and I've got a lovely picture of them here.
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我这里有一张他们的照片
03:34
They couldn't all be on stage, but we're going to
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他们没有办法全部上台来，但我们要
03:36
bring their aura to the stage, so here they are.
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将他们带到舞台上来，他们来了
03:43
They're not very animated. (Laughter)
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他们并不是十分活跃。（笑声）
03:45
This was the fourth take, I'm told. (Laughter)
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他们告诉我这已经是第四次摄制的了。（笑声）
03:50
Okay. So, as we're talking about Cambridge,
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既然我们刚刚说到剑桥
03:53
let's now move on to technical advancements,
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现在让我们转移到科技的进步
03:55
because since we started putting this technology
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因为自从我们在近12 个月前
03:58
on mobile phones less than 12 months ago,
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开始把这项技术应用到手机上
04:02
the speed and the processing in these devices
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这些设备处理的能力和速度
04:04
has grown at a really phenomenal rate,
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已经有了惊人的增长
04:06
and that means that I can now take cinema-quality
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这就意味着我现在可以制作电影质量
04:08
3D models and place them in the world around me,
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的3D模型并将其放在我的世界中
04:12
so I have one over here.
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所以在这里我就准备了一个
04:14
Tamara, would you like to jump in?
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Tamara，你可以帮个忙吗？
04:19
(Music)
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（音乐）
04:22
(Dinosaur roaring) (Laughter)
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（恐龙咆哮）（笑声）
04:27
MM: I should leap in.
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马特·米尔斯：我应该跳一下
04:29
(Music) (Dinosaur roaring)
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（音乐）（恐龙咆哮）
04:33
(Applause)
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（掌声）
04:38
So then, after the fun, comes the more emotional side
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好，在这些乐趣之外，我们还可以在情感方面
04:41
of what we do, because effectively, this technology
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进行尝试，因为实际上，这种技术
04:43
allows you to see the world through someone's eyes,
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允许你通过别人的眼睛看世界
04:45
and for that person to be able to take a moment in time
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那个人可以抓住一个时刻
04:48
and effectively store it and tag it to something physical
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并有效地将其存储和标记成实体的
04:51
that exists in the real world.
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在现实世界中存在的东西
04:53
What's great about this is, the tools to do this are free.
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非常好的一点就是所需要的工具都是免费的
04:56
They're open, they're available to everyone within our application,
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它们是开放的，它们能应用在我们每个人的设备上
04:59
and educators have really got on board with the classrooms.
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教育工作者们已经将它们应用到教室里
05:03
So we have teachers who've tagged up textbooks,
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有的教师应用到课本上
05:05
teachers who've tagged up school classrooms,
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有的教师应用到教室里
05:07
and a great example of this is a school in the U.K.
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有个很好的例子，这是在英国一所学校
05:09
I have a picture here from a video, and we're now going to play it.
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我有一段视频，我们现在就来播放它
05:14
Teacher: See what happens. (Children talking) Keep going.
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老师：看看会发生什么情况。（儿童交谈）大家继续。
05:22
Child: TV. (Children react)
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孩子：电视。（儿童对该设备的反应）
05:25
Child: Oh my God.
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孩子：噢我的上帝。
05:27
Teacher: Now move it either side. See what happens.
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教师：现在向任意一侧移动。看看会发生什么情况。
05:29
Move away from it and come back to it.
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移开它，再移向它。
05:33
Child: Oh, that is so cool.
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孩子：哦，太酷了。
05:36
Teacher: And then, have you got it again?
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老师：刚才的情况还会发生吗?
05:39
Child: Oh my God! How did you do that?
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孩子：哦我的天！你是怎么做到的？
05:43
Second child: It's magic.
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第二个孩子：这简直就是魔法。
05:46
(Laughter) MM: (Laughs) So, it's not magic.
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（笑声）马特·米尔斯：（笑）所以，这不是魔法。
05:50
It's available for everyone to do,
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每个人都可以做到的
05:51
and actually I'm going to show you how easy it is to do
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其实我要向你们展示做到这一切是多么容易
05:53
by doing one right now.
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我们现在就来试试
05:54
So, as sort of — I'm told it's called a stadium wave,
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所以，这样吧——我们来做个“人浪”
05:57
so we're going to start from this side of the room
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从这一侧开始
05:59
on the count of three, and go over to here.
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数到三，再到这儿
06:00
Tamara, are you recording?
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Tamara，你在录制吗？
06:02
Okay, so are you all ready?
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好了，准备好了吗？
06:04
One, two, three. Go!
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一、二、三。开始！
06:06
Audience: Whooooooo!
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观众：哇呜呜呜呜呜呜！
06:10
MM: Fellows are really good at that. (Laughs) (Laughter)
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马特·米尔斯：看来大家真的很擅长做这样的事情。（笑）（笑声）
06:13
Okay. Now we're going to switch back
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好的。现在我们要切回到
06:15
into the Aurasma application,
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Aurasma应用程序
06:17
and what Tamara's going to do is tag that video that we just
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Tamara需要做的仅仅是将我们刚刚录制的视频
06:20
took onto my badge, so that I can remember it forever.
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标记在我的徽章上，就这样，我就能永远记住它
06:26
Now, we have lots of people who are doing this already,
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现在，有许多人都这样做
06:29
and we've talked a little bit about the educational side.
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我们已经谈过在教育方面的应用
06:32
On the emotional side, we have people who've
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在情感方面，有人
06:34
done things like send postcards and Christmas cards
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把明信片和圣诞贺卡
06:37
back to their family with little messages on them.
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寄回家，附带上一些信息
06:40
We have people who have, for example,
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还有人，比如说
06:42
taken the inside of the engine bay of an old car
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将一辆旧车的内部引擎照了下来
06:44
and tagged up different components within an engine,
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并将引擎内不同的组件标记好
06:47
so that if you're stuck and you want to find out more,
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所以，如果有什么问题出现，而你需要了解更多的信息
06:49
you can point and discover the information.
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就可以把手机对准零件而获得信息
06:52
We're all very, very familiar with the Internet.
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我们都非常、 非常熟悉互联网
06:55
In the last 20 years, it's really
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在过去的 20 年中，它真的
06:57
changed the way that we live and work,
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改变了我们生活和工作的方式
06:59
and the way that we see the world, and what's great is,
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以及我们看世界的方式，还有伟大之处在于
07:02
we sort of think this is the next paradigm shift,
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我们认为这是下一个模范的转变
07:05
because now we can literally take the content
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因为现在我们可以真正将
07:08
that we share, we discover, and that we enjoy
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我们共享的，我们发现的，以及我们享受的内容
07:11
and make it a part of the world around us.
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变为我们周围的世界的一部分
07:14
It's completely free to download this application.
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下载此应用程序是完全免费的
07:16
If you have a good Wi-Fi connection or 3G,
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如果你有一个良好的无线网络连接或3G网络
07:18
this process is very, very quick.
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这个过程是非常、 非常快速的
07:20
Oh, there we are. We can save it now.
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好了。现在我们可以将其保存
07:21
It's just going to do a tiny bit of processing
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现在仅仅是做一点点处理
07:24
to convert that image that we just took
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将我们刚刚照的图片
07:26
into a sort of digital fingerprint,
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变成类似数字指纹
07:28
and the great thing is, if you're a professional user,
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这里的伟大之处是，如果你是一个专业用户
07:30
-- so, a newspaper -- the tools are pretty much identical
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——比如说，报纸——所需要的工具
07:32
to what we've just used to create this demonstration.
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跟我们刚刚用来制作演示的工具是非常类似的
07:35
The only difference is that you've got the ability
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唯一的区别是你可以
07:37
to add in links and slightly more content. Are you now ready?
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添加更多的链接和内容。大家准备好了吗？
07:39
Tamara Roukaerts: We're ready to go.
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Tamara：一切就绪。
07:40
MM: Okay. So, I'm told we're ready, which means
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马特·米尔斯：好，现在都准备好了，这意味着
07:43
we can now point at the image, and there you all are.
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我们现在可以指向图像，看！
07:45
MM on video: One, two, three. Go!
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视频上的马特·米尔斯：一、二、三。开始！
07:51
MM: Well done. We've been Aurasma. Thank you.
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马特·米尔斯：太棒了。我们已经体验过Aurasma了。谢谢
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ABOUT THE SPEAKERS
Matt Mills - TechnologistMatt Mills comes from Aurasma, a startup that makes augmented-reality technology for mobile phones.
Why you should listen
Augmented reality is the process of adding layers of information onto the world we see, viewable only through technology. In this space, the Aurasma Lite app uses a smartphone and camera to lay "auras"--3D images, games, animations--onto real-world places. Point your phone at a movie poster on the street and launch a trailer; point at a building to pull up an interactive map... or create your own "aura" and upload it to the virtual space for anyone to see. Matt Mills and Tamara Roukaerts both joined Aurasma when it launched in June 2011.
They say: "This is the next step on from simply browsing the internet because now the digital content we discover, create and share can be woven seamlessly in to the world around us."
Matt Mills | Speaker | TED.com
Tamara Roukaerts -
Tamara Roukaerts is head of marketing at Aurasma, working to build an augmented-reality lens via smartphones.
Why you should listen
Tamara joined Aurasma at its launch in June 2011 as Head of Marketing, having previously led marketing at venture-backed start-up Light Blue Optics for four years. Prior to that, she earned her high-tech stripes working for the Cambridge-MIT Institute - a $100 million joint venture between the University of Cambridge and the Massachusetts Institute of Technology. Tamara started her career working in advertising for Saatchi & Saatchi and has a Masters degree from Oxford University.
Tamara Roukaerts | Speaker | TED.com