TED@UPS
Kate Adams: 4 larger-than-life lessons from soap operas
Kate Adams: 4 lekcije iz sapunica koje su veće od života
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Readability: 4.1
1,653,027 views
Sapunice i telenovele mogu biti pretjerane i prenapuhane, no kako nam pokazuje Kate Adams, često odražavaju intenzitet i dramu pravog života.
Adams, bivša asistentica rasporeda uloga za "As the world turns", objašnjava: "Sapunice nas uče da odgurnemo sumnju i vjerujemo u naš kapacitet za hrabrost, ranjivost, prilagodljivost i otpornost". U ovom govoru ističe 4 lekcije za život i posao i podsjeća nas da nikad nije prekasno za promjenu naše priče.
Kate Adams - Digital storyteller
Kate Adams spends her days dissecting digital communications to find a better way to tell brand stories and connect with customers. Full bio
Kate Adams spends her days dissecting digital communications to find a better way to tell brand stories and connect with customers. Full bio
Double-click the English transcript below to play the video.
00:13
In 1987, Tina Lord
found herself in quite the pickle.
found herself in quite the pickle.
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1987. Tina Lord se našla u
nezavidnoj situaciji.
nezavidnoj situaciji.
00:16
See, this gold digger made sure
she married sweet Cord Roberts
she married sweet Cord Roberts
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Ova sponzoruša se pobrinula da se uda
za slatkog Corda Robertsa
za slatkog Corda Robertsa
00:20
just before he inherited millions.
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upravo prije nego li je naslijedio
milijune.
milijune.
00:22
But when Cord found out
Tina loved his money
Tina loved his money
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No kada je Cord saznao da Tina voli
njegov novac
njegov novac
00:25
as much as she loved him,
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koliko i njega,
00:26
he dumped her.
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ostavio ju je.
00:27
Cord's mother Maria was thrilled
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Cordova majka Maria je bila oduševljena
00:29
until they hooked up again.
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dok se nisu ponovno spojili.
00:31
So Maria hired Max Holden to romance Tina
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Onda je Maria zaposlila Maxa Holdena da
zavede Tinu
zavede Tinu
00:34
and then made sure Cord didn't find out
Tina was pregnant with his baby.
Tina was pregnant with his baby.
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i pobrinula se da Cord ne sazna da je Tina
trudna s njim.
trudna s njim.
00:37
So Tina, still married
but thinking Cord didn't love her
but thinking Cord didn't love her
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Dakle Tina, još uvijek u braku, no
misleći da ju Cord nije volio
misleći da ju Cord nije volio
00:40
flew to Argentina with Max.
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odleti u Argentinu s Maxom.
00:42
Cord finally figured out what was going on
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Cord je napokon saznao što se događa
00:45
and rushed after them,
but he was too late.
but he was too late.
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i žurio je za njima, no bilo je prekasno.
00:48
Tina had already been kidnapped,
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Tinu su već oteli,
00:49
strapped to a raft
and sent over a waterfall.
and sent over a waterfall.
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zavezali za splav i poslali preko
vodopada.
vodopada.
00:52
She and her baby were presumed dead.
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Pretpostavljeno je da su ona
i dijete mrtvi.
i dijete mrtvi.
00:55
Cord was sad for a bit,
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Cord je bio malo tužan,
00:58
but then he bounced right back
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no odmah se vratio natrag u igru
01:00
with a supersmart
archaeologist named Kate,
archaeologist named Kate,
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sa super pametnom arheologinjom
zvanom Kate,
zvanom Kate,
01:03
and they had a gorgeous wedding
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i imali su divno vjenčanje
01:04
until Tina, seemingly back from the dead,
ran into the church holding a baby.
ran into the church holding a baby.
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sve dok Tina, koja se vratila iz mrtvih,
nije utrčala u crkvu držeći dijete.
nije utrčala u crkvu držeći dijete.
01:09
"Stop!" she screamed.
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"Stop!" povikala je.
01:11
"Am I too late?
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"Jesam li zakasnila?
01:12
Cord, I've come so far.
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Cord, došla sam toliko daleko.
01:15
This is your son."
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Ovo je tvoj sin."
01:19
And that, ladies and gentlemen,
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I to, dame i gospodo,
01:21
is how the soap opera "One Life to Live"
introduced a love story
introduced a love story
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je kako je sapunica "One life to live"
uvela ljubavnu priču
uvela ljubavnu priču
01:24
that lasted 25 years.
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koja je trajala 25 godina.
01:26
(Laughter)
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(Smijeh)
01:27
Now, if you've ever seen a soap opera,
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Ako ste ikada gledali sapunicu,
01:29
you know the stories and the characters
can be exaggerated, larger than life,
can be exaggerated, larger than life,
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znate da priče i likovi znaju biti
preuveličani, veći od života,
preuveličani, veći od života,
01:34
and if you're a fan,
you find that exaggeration fun,
you find that exaggeration fun,
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i ako ste obožavatelj, to preuveličavanje
vam je zabavno,
vam je zabavno,
01:38
and if you're not,
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a ako niste,
01:39
maybe you find them
melodramatic or unsophisticated.
melodramatic or unsophisticated.
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možda vam je melodramatično i
plitko.
plitko.
01:42
Maybe you think watching soap operas
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Možda mislite da je gledanje sapunica
01:44
is a waste of time,
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gubitak vremena,
01:46
that their bigness means
their lessons are small or nonexistent.
their lessons are small or nonexistent.
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da njihova veličina znači da su njihove
poruke male ili nepostojeće.
poruke male ili nepostojeće.
01:50
But I believe the opposite to be true.
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No, vjerujem da je obrnuto točno.
01:53
Soap operas reflect life, just bigger.
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Sapunice odražavaju život i to napuhano.
01:58
So there are real life lessons
we can learn from soap operas,
we can learn from soap operas,
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Postoje prave lekcije koje možemo naučiti
iz sapunica,
iz sapunica,
02:01
and those lessons
are as big and adventurous
are as big and adventurous
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a te lekcije su velike i pustolovne
02:04
as any soap opera storyline.
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kao i priča bilo koje sapunice.
02:07
Now, I've been a fan since I ran home
from the bus stop in second grade
from the bus stop in second grade
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Ja sam obožavateljica otkad sam s
autobusne stanice trčala doma u drugom
autobusne stanice trčala doma u drugom
02:11
desperate to catch the end
of Luke and Laura's wedding,
of Luke and Laura's wedding,
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razredu, kako bih vidjela kraj vjenčanja
Lukea i Laure,
Lukea i Laure,
02:13
the biggest moment
in "General Hospital" history.
in "General Hospital" history.
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najvećem trenutku serije "General
Hospital" u njenoj povijesti.
Hospital" u njenoj povijesti.
02:17
(Applause)
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(Pljesak)
02:18
So you can imagine
how much I loved my eight years
how much I loved my eight years
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Možete zamisliti koliko sam voljela
svojih osam godina
svojih osam godina
02:21
as the assistant casting director
on "As the World Turns."
on "As the World Turns."
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kao asistent raspoređivanja uloga u
"As the world turns"
"As the world turns"
02:24
My job was watching soap operas,
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Moj posao je bio gledanje sapunica,
02:26
reading soap opera scripts
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čitanje scenarija sapunica
02:28
and auditioning actors
to be on soap operas.
to be on soap operas.
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i držanje audicija za likove u sapunicama.
02:31
So I know my stuff.
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Dakle, znam o čemu pričam.
02:33
(Laughter)
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(Smijeh)
02:34
And yes, soap operas
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I da, sapunica i jesu
02:37
are larger than life,
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veće od života,
02:39
drama on a grand scale,
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drama u velikim omjerima,
02:41
but our lives can be filled
with as much intensity,
with as much intensity,
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no naši životi mogu biti ispunjeni
jednakim intenzitetom
jednakim intenzitetom
02:44
and the stakes can feel just as dramatic.
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i ulozi se mogu činiti upravo toliko
dramatični.
dramatični.
02:48
We cycle through tragedy and joy
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Kružimo kroz tragediju i sreću
02:50
just like these characters.
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upravo kao i ovi likovi.
02:52
We cross thresholds, fight demons
and find salvation unexpectedly,
and find salvation unexpectedly,
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Prelazimo pragove, borimo se s demonima
i pronalazimo neočekivano spasenje,
i pronalazimo neočekivano spasenje,
02:56
and we do it again and again and again,
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i ponavaljamo to opet i opet i opet,
02:59
but just like soaps,
we can flip the script,
we can flip the script,
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no kao u sapunicama, možemo
okrenuti scenarij,
okrenuti scenarij,
03:02
which means we can learn
from these characters
from these characters
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što znači da možemo učiti od ovih likova
03:04
that move like bumblebees,
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koji se kreću poput bumbara,
03:06
looping and swerving through life.
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petljajući i zastranjujući u životu.
03:09
And we can use those lessons
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Možemo iskoristiti te lekcije
03:11
to craft our own life stories.
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da izradimo vlastite životne priče.
03:14
Soap operas teach us to push away doubt
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Sapunice nas uče da odgurnemo sumnju
03:17
and believe in our capacity
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i vjerujemo u naš kapacitet
03:20
for bravery, vulnerability,
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za hrabrost, ranjivost,
03:22
adaptability and resilience.
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prilagodljivost i otpornost.
03:25
And most importantly, they show us
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Najvažnije, pokazuju nam
03:27
it's never too late to change your story.
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da nikada nije kasno promijeniti
svoju priču.
svoju priču.
03:31
So with that, let's start
with soap opera lesson one:
with soap opera lesson one:
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S time, krenimo na prvu lekciju
iz sapunica:
iz sapunica:
03:34
surrender is not an option.
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Predaja nije opcija.
03:36
(Laughter)
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(Smijeh)
03:38
"All My Children"'s Erica Kane
was daytime's version of Scarlett O'Hara,
was daytime's version of Scarlett O'Hara,
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Erica Kane, u "All my children" je dnevna
verzija Scarlett O'Hare,
verzija Scarlett O'Hare,
03:42
a hyperbolically self-important princess
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princeza s preuveličanom osobnom važnosti
03:45
who deep down was scrappy and daring.
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koja je duboko u sebi borbena i smiona.
03:49
Now, in her 41 years on TV,
perhaps Erica's most famous scene
perhaps Erica's most famous scene
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U njenih 41 godinu na TV-u, možda
najslavnija scena
najslavnija scena
03:52
is her alone in the woods
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je kada je sama u šumi
03:54
suddenly face to face with a grizzly bear.
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odjednom lice u lice s grizlijem.
03:57
She screamed at the bear,
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Vikala je na medvjeda,
03:59
"You may not do this!
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"Ne možeš to učiniti!
04:01
Do you understand me?
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Razumiješ me?
04:02
You may not come near me!
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Ne možeš mi doći blizu!
04:04
I am Erica Kane
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Ja sam Erica Kane,
04:06
and you are a filthy beast!"
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a ti si prljava zvijer!"
04:09
(Laughter)
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(Smijeh)
04:11
And of course the bear left,
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Naravno, medvjed je otišao,
04:12
so what that teaches us
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dakle ono što nas to uči
04:14
is obstacles are to be expected
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je da su prepreke očekivane
04:16
and we can choose to surrender
or we can stand and fight.
or we can stand and fight.
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i možemo izabrati predati se
ili boriti se.
ili boriti se.
04:21
Pandora's Tim Westergren
knows this better than most.
knows this better than most.
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Tim Westergen iz Pandore zna ovo
bolje nego većina.
bolje nego većina.
04:24
You might even call him
the Erica Kane of Silicon Valley.
the Erica Kane of Silicon Valley.
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Možemo ga nazvati Ericom Kane
iz Silicon Valleya.
iz Silicon Valleya.
04:28
Tim and his cofounders
launched the company
launched the company
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Tim i njegovi suosnivači su
pokrenuli poduzeće
pokrenuli poduzeće
04:30
with two million dollars in funding.
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s dva milijuna dolara budžeta.
04:32
They were out of cash the next year.
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Ostali su bez novaca sljedeće godine.
04:35
Now, lots of companies fold at that point,
but Tim chose to fight.
but Tim chose to fight.
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Puno poduzeća se preda u tom trenutku,
no Tim se odlučio boriti.
no Tim se odlučio boriti.
04:38
He maxed out 11 credit cards
and racked up six figures in personal debt
and racked up six figures in personal debt
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Iskoristio je sve kreditne kartice i
nagomilao šesteroznamenkasti osobni dug
nagomilao šesteroznamenkasti osobni dug
04:43
and it still wasn't enough.
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i još uvijek nije bilo dovoljno.
04:44
So every two weeks for two years on payday
he stood in front of his employees
he stood in front of his employees
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Tijekom dvije godine, svaka dva tjedna je
stajao ispred svojih zaposlenika
stajao ispred svojih zaposlenika
04:49
and he asked them
to sacrifice their salaries,
to sacrifice their salaries,
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i tražio ih da žrtvuju svoje plaće,
04:53
and it worked.
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i vrijedilo je.
04:54
More than 50 people deferred
two million dollars,
two million dollars,
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Više od 50 ljudi je položilo
2 milijuna dolara,
2 milijuna dolara,
04:57
and now, more than a decade later,
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i sada, više od desetljeća kasnije,
04:59
Pandora is worth billions.
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Pandora vrijedi milijarde.
05:02
When you believe that there is a way
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Kada vjerujete da postoji način
05:05
around or through
whatever is in front of you,
whatever is in front of you,
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oko ili kroz bilo što što vam stoji
na putu,
na putu,
05:07
that surrender is not an option,
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da predaja nije opcija,
05:10
you can overcome enormous obstacles.
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možete nadići ogromne prepreke.
05:14
Which brings us to soap opera lesson two:
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Što nas dovodi do lekcije iz sapunica
broj dva:
broj dva:
05:16
sacrifice your ego
and drop the superiority complex.
and drop the superiority complex.
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žrtvujte svoj ego i napustite
kompleks superiornosti.
kompleks superiornosti.
05:20
Now, this is scary.
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Ovo je zastrašujuće.
05:22
It's an acknowledgment
of need or fallibility.
of need or fallibility.
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To je priznanje potrebe ili pogrešivosti.
05:25
Maybe it's even an admission
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Možda čak i priznanje da
05:27
that we're not as special
as we might like to think.
as we might like to think.
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nismo posebni koliko bismo htjeli.
05:31
Stephanie Forrester
of "The Bold and the Beautiful"
of "The Bold and the Beautiful"
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Stephanie Forrester iz
"The bold and the beautiful"
"The bold and the beautiful"
05:33
thought she was pretty darn special.
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je mislila da je poprilično posebna.
05:35
She thought she was so special,
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Mislila je da je toliko posebna
05:37
she didn't need to mix
with the riffraff from the valley,
with the riffraff from the valley,
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da se nije trebala miješati s
bagrom iz doline,
bagrom iz doline,
05:39
and she made sure
valley girl Brooke knew it.
valley girl Brooke knew it.
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i potrudila se da cura iz doline, Brook,
zna to.
zna to.
05:42
But after nearly 25 years
of epic fighting,
of epic fighting,
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No, nakon gotovo 25 godina epske borbe,
05:46
Stephanie got sick and let Brooke in.
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Stephanie se razboljela i dopustila
da joj Brook priđe.
da joj Brook priđe.
05:49
They made amends,
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Pomire se,
05:50
archenemies became soul mates
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zakleti neprijatelji postaju srodne duše
05:52
and Stephanie died in Brooke's arms,
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i Stephanie umire Brook na rukama.
05:55
and here's our takeaway.
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Ovdje možemo uzeti nešto.
05:57
Drop your ego.
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Ispustite svoj ego.
05:59
Life is not about you.
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Život nije o vama.
06:01
It's about us,
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O nama je
06:02
and our ability to experience joy
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i naša sposobnosti da iskusimo sreću
06:05
and love and to improve our reality
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i ljubav te ispravimo svoju realnost
06:08
comes only when we make
ourselves vulnerable
ourselves vulnerable
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dolazi tek kad se učinimo ranjivima
06:11
and we accept responsibility
for our actions
for our actions
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i prihvatimo odgovornost za naša djela
06:14
and our inactions,
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i za naša nedjela,
06:15
kind of like Howard Schultz,
the CEO of Starbucks.
the CEO of Starbucks.
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kao Howard Schulz, izvršni direktor
Starbucksa.
Starbucksa.
06:19
Now, after a great run as CEO,
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Nakon sjajnog uspjeha kao izvršni direktor
06:21
Howard stepped down in 2000,
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Howard je odstupio 2000.
06:23
and Starbucks quickly overextended itself
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i Starbucks se brzo raširio van granica
06:25
and stock prices fell.
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zbog čega su cijene dionica pale.
06:27
Howard rejoined the team in 2008,
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Howard se vratio u tim 2008.,
06:29
and one of the first things he did
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i jedna od prvih stvari koje je napravio
06:31
was apologize to all 180,000 employees.
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je da se ispričao svih 180,000 zaposlenih.
06:37
He apologized.
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Ispričao se.
06:39
And then he asked for help,
honesty, and ideas in return.
honesty, and ideas in return.
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Onda je pitao za pomoć, iskrenost
i ideje zauzvrat.
i ideje zauzvrat.
06:43
And now, Starbucks has more than doubled
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Sada je Starbucks udvostručio
06:45
its net revenue since Howard came back.
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svoju vrijednost otkad se Howard vratio.
06:48
So sacrifice your desire
to be right or safe all the time.
to be right or safe all the time.
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Žrtvujte svoju želju da budete u pravu
ili sigurni cijelo vrijeme.
ili sigurni cijelo vrijeme.
06:52
It's not helping anyone, least of all you.
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Nikome ne pomaže, najmanje vama.
06:55
Sacrifice your ego.
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Žrtvujte svoj ego.
06:59
Soap opera lesson three:
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Lekcija iz sapunica broj tri:
07:00
evolution is real.
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evolucija je stvarna.
07:04
You're not meant to be static characters.
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Niste napravljeni da budete
statični likovi.
statični likovi.
07:07
On television, static equals boring
and boring equals fired.
and boring equals fired.
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Na televiziji, statično znači dosadno,
a dosadno znači da ste otpušteni.
a dosadno znači da ste otpušteni.
07:11
Characters are supposed
to grow and change.
to grow and change.
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Likovi bi trebali rasti i razvijati se.
07:14
Now, on TV, those dynamic changes
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Na televiziji, ove dinamične promjene
07:17
can make for some rough transitions,
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mogu biti zbog teških prijelaza,
07:19
particularly when a character
is played by one person yesterday
is played by one person yesterday
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posebno kada jedan lik glumi više osoba.
Danas jedan glumac,
Danas jedan glumac,
07:22
and played by someone new today.
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sutra drugi.
07:26
Recasting happens all the time on soaps.
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Ponovno traženje uloga se događa
cijelo vrijeme u sapunicama.
cijelo vrijeme u sapunicama.
07:29
Over the last 20 years,
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U zadnjih 20 godina,
07:31
four different actors
have played the same key role
have played the same key role
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4 drugačija glumca su glumila
istu ulogu
istu ulogu
07:34
of Carly Benson on "General Hospital."
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Carly Benson u "General hospital."
07:37
Each new face triggered a change
in the character's life and personality.
in the character's life and personality.
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Svako novo lice je pokrenulo promjenu
u životu i osobnosti lika.
u životu i osobnosti lika.
07:43
Now, there was always
an essential nugget of Carly in there,
an essential nugget of Carly in there,
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Uvijek postoji esencijalni dio Carly,
07:47
but the character and the story
adapted to whomever was playing her.
adapted to whomever was playing her.
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no lik i priča su se prilagođavale, tko
god da ju je glumio.
god da ju je glumio.
07:51
And here's what that means for us.
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Evo što to znači za nas.
07:54
While we may not swap faces
in our own lives,
in our own lives,
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Dok možda ne mijenjamo lica u našim
životima,
životima,
07:57
we can evolve too.
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možemo evoluirati.
07:59
We can choose to draw a circle
around our feet and stay in that spot,
around our feet and stay in that spot,
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Možemo odabrati nacrtati krug na podu
oko naših nogu i ostati na mjestu,
oko naših nogu i ostati na mjestu,
08:04
or we can open ourselves to opportunities
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ili se možemo otvoriti prema mogućnostima
08:07
like Carly, who went
from nursing student to hotel owner,
from nursing student to hotel owner,
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kao Carly, koja je prešla iz medicinske
sestre u vlasnicu hotela,
sestre u vlasnicu hotela,
08:11
or like Julia Child.
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ili kao Julia Child.
08:13
Julia was a World War II spy,
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Julia je bila špijun u drugom svjetskom
ratu,
ratu,
08:16
and when the war ended,
she got married, moved to France,
she got married, moved to France,
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kada je rat završio, udala se,
preselila u Francusku,
preselila u Francusku,
08:19
and decided to give
culinary school a shot.
culinary school a shot.
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i iskušala se u
školi kuhanja.
školi kuhanja.
08:23
Julia, her books and her TV shows
revolutionized the way America cooks.
revolutionized the way America cooks.
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Julia, njene knjige i TV emisije su
promijenili način na koji Amerika kuha.
promijenili način na koji Amerika kuha.
08:29
We all have the power
to initiate change in our lives,
to initiate change in our lives,
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Svi imamo moć da pokrenemo
promjenu u svojem životu,
promjenu u svojem životu,
08:33
to evolve and adapt.
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da evoluiramo i prilagodimo se.
08:35
We make the choice,
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Mi biramo,
08:37
but sometimes life chooses for us,
and we don't get a heads up.
and we don't get a heads up.
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međutim ponekad život bira umjesto nas,
i ne dobijamo upozorenje.
i ne dobijamo upozorenje.
08:41
Surprise slams us in the face.
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Iznenađenje nas udari posred lica.
08:43
You're flat on the ground,
the air is gone,
the air is gone,
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Na podu ste, nemate zraka,
08:45
and you need resuscitation.
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i trebala vam oživljavanje.
08:48
So thank goodness
for soap opera lesson four:
for soap opera lesson four:
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Dakle hvala Bogu na lekciji iz
sapunica broj četiri:
sapunica broj četiri:
08:51
resurrection is possible.
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uskrsnuće je moguće.
08:53
(Laughter)
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(Smijeh)
08:55
(Applause)
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(Pljesak)
08:59
In 1983, "Days of Our Lives"'
Stefano DiMera died of a stroke,
Stefano DiMera died of a stroke,
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U 1983., Stefano DiMera iz
"Days of our lives" umire of infarkta,
"Days of our lives" umire of infarkta,
09:03
but not really, because in 1984
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no ne zapravo jer je u 1984.
poginuo kad je njegov auto potonuo u luku,
09:05
he died when his car
plunged into the harbor,
plunged into the harbor,
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09:08
and yet he was back in 1985
with a brain tumor.
with a brain tumor.
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pa se ipak vratio 1985. s
tumorom na mozgu.
tumorom na mozgu.
09:12
(Laughter)
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(Smijeh)
09:13
But before the tumor could kill him,
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Prije nego ga je tumor ubio,
09:15
Marlena shot him, and he tumbled
off a catwalk to his death.
off a catwalk to his death.
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Marlena ga je upucala i srušio se s
modne piste u svoju smrt.
modne piste u svoju smrt.
09:20
And so it went for 30 years.
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I tako se nastavljalo 30 godina.
09:22
(Laughter)
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(Smijeh)
09:25
Even when we saw the body,
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Čak i kad smo vidjeli tijelo,
09:27
we knew better.
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znali smo bolje od toga.
09:28
He's called the Phoenix for a reason.
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Zvao se Feniks s razlogom.
09:32
And here's what that means for us.
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A što to nama znači.
09:35
As long as the show is still on the air,
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Dok god je emisija u eteru,
09:37
or you're still breathing,
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ili dok još dišete,
09:39
nothing is permanent.
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ništa nije trajno.
09:41
Resurrection is possible.
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Uskrsnuće je moguće.
09:45
Now, of course, just like life,
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Naravno, kao i u životu,
09:48
soap operas do ultimately
meet the big finale.
meet the big finale.
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sapunice na kraju dolaze do
velikog finala.
velikog finala.
09:52
CBS canceled my show,
"As The World Turns," in December 2009,
"As The World Turns," in December 2009,
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CBS je otkazao moju seriju
"As the world turns" u prosincu 2009.,
"As the world turns" u prosincu 2009.,
09:57
and we shot our final episode
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i snimili smo zadnju epizodu
09:59
in June 2010.
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u lipnju 2010.
10:00
It was six months of dying
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Bilo je to 6 mjeseci umiranja
10:02
and I road that train
right into the mountain.
right into the mountain.
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i vozila sam taj vlak ravno u planinu.
10:06
And even though we were
in the middle of a huge recession
in the middle of a huge recession
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I iako smo bili usred velike recesije
10:09
and millions of people
were struggling to find work,
were struggling to find work,
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a milijuni su se trudili naći posao,
10:13
I somehow thought everything would be OK.
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ja sam nekako mislila da
će sve biti u redu.
će sve biti u redu.
10:15
So I packed up the kids
and the Brooklyn apartment,
and the Brooklyn apartment,
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Pakirala sam djecu i stan u Brooklynu,
10:18
and we moved in with my in-laws
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i odselili smo kod svekra i svekrve
10:20
in Alabama.
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u Alabami.
10:21
(Laughter)
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(Smijeh)
10:25
Three months later, nothing was OK.
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Tri mjeseca kasnije,
ništa nije bilo u redu.
ništa nije bilo u redu.
10:27
That was when I watched
the final episode air,
the final episode air,
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Tada sam gledala zadnju epizodu
kada se prikazivala,
kada se prikazivala,
10:33
and I realized the show
was not the only fatality.
was not the only fatality.
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i shvatila sam da serija
nije jedina žrtva.
nije jedina žrtva.
10:37
I was one too.
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I ja sam bila.
10:39
I was unemployed
and living on the second floor
and living on the second floor
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Bila sam nezaposlena
i živjela na drugom katu
i živjela na drugom katu
10:41
of my in-laws' home,
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kuće mojeg svekra i svekrve,
10:43
and that's enough
to make anyone feel dead inside.
to make anyone feel dead inside.
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i to je dovoljno da se bilo tko
osjeća mrtvim iznutra.
osjeća mrtvim iznutra.
10:46
(Laughter)
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(Smijeh)
10:48
But I knew my story wasn't over,
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No, znala sam da moja priča nije gotova,
10:50
that it couldn't be over.
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nije mogla biti gotova.
10:52
I just had to tap into everything
I had ever learned about soap operas.
I had ever learned about soap operas.
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Samo sam morala dotaknuti sve što sam
ikada naučila iz sapunica.
ikada naučila iz sapunica.
10:58
I had to be brave like Erica
and refuse to surrender,
and refuse to surrender,
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Morala sam biti hrabra kao Erica i
odbiti se predati,
odbiti se predati,
11:02
so every day, I made a decision to fight.
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pa sam svaki dan odlučila se boriti.
Morala sam biti ranjiva kao Stephanie
11:06
I had to be vulnerable like Stephanie
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11:08
and sacrifice my ego.
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i žrtvovati svoj ego.
11:10
I had to ask for help
a lot of times across many states.
a lot of times across many states.
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Morala sam tražiti pomoć i previše
puta u mnogo država.
puta u mnogo država.
11:14
I had to be adaptable like Carly
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Morala sam biti prilagodljiva kao Carly
11:18
and evolve my skills,
my mindset, and my circumstances,
my mindset, and my circumstances,
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i evoluirati svoje vještine,
stanje uma i okolnosti,
stanje uma i okolnosti,
11:22
and then I had to be
resilient, like Stefano,
resilient, like Stefano,
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i morala sam biti otporna kao Stefano
11:25
and resurrect myself and my career
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i uskrsnuti sebe i svoju karijeru
11:27
like a phoenix from the ashes.
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kao feniks iz pepela.
11:30
Eventually I got an interview.
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Na kraju sam dobila razgovor za posao.
11:33
After 15 years in news and entertainment,
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Nakon 15 godina u vijestima i zabavi,
11:36
nine months of unemployment
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devet mjeseci nezaposlenosti
11:38
and this one interview,
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i ovaj jedan razgovor,
11:42
I had an offer for an entry level job.
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imala sam početnu ponudu za posao.
11:45
I was 37 years old
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Imala sam 37 godina
11:47
and I was back from the dead.
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i vratila sam se iz mrtvih.
11:50
We will all experience
what looks like an ending,
what looks like an ending,
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Svi ćemo doživjeti ono što se čini
kao kraj,
kao kraj,
11:53
and we can choose to make it a beginning.
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i možemo odabrati da postane početak.
11:56
Kind of like Tina, who miraculously
survived that waterfall,
survived that waterfall,
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Kao Tina koja je čudesno preživjela
pad s vodopada,
pad s vodopada,
12:00
and because I hate to leave
a cliffhanger hanging,
a cliffhanger hanging,
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i jer mrzim visiti na rubu litice,
12:03
Tina and Cord did get divorced,
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Tina i Cord su se rastali,
12:05
but they got remarried three times
before the show went off the air in 2012.
before the show went off the air in 2012.
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ali su se ponovno vjenčali tri puta prije
nego je serija prekinuta 2012.
nego je serija prekinuta 2012.
12:11
So remember,
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Zapamtite,
12:13
as long as there is breath in your body,
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dok god postoji dah u vašem tijelu,
12:16
it's never too late to change your story.
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nije prekasno da promijenite priču.
12:19
Thank you.
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Hvala vam.
12:20
(Applause)
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(Pljesak)
ABOUT THE SPEAKER
Kate Adams - Digital storytellerKate Adams spends her days dissecting digital communications to find a better way to tell brand stories and connect with customers.
Why you should listen
Kate Adams is an advocate of iteration -- testing, learning and refining at each step, both professionally and personally.
Starting in television news and moving to event production, daytime drama and digital marketing, storytelling has always been the common thread. Each job taught her more about the creation and cultivation of story and brand -- and how we use that story arc to build our own journeys.
After graduating from the University of North Carolina at Chapel Hill with a BA in journalism and mass communication, she was the assistant casting director at the Emmy-winning soap opera "As the World Turns" for eight years. She joined the UPS digital communications team in 2011 and is now part of the analytics team for BAMTech, a video-streaming company.
Kate Adams | Speaker | TED.com