TED2017
Uldus Bakhtiozina: Portraits that transform people into whatever they want to be
Uldus Bakhtiozina: Portreti koji transformiraju ljude u ono što žele biti
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Svojim prekrasnim, utjecajnim fotografijama, umjetnica Uldus Bakhtiozina dokumentira snove, radeći u stvarnom svijetu kakvim ga ona zamišlja. Sve na svojim radovima stvara ručno - od kostima do scena - bez digitalne manipulacije, donoseći nam slike iz zemlje eskapizma, gdje svatko može biti netko drugi.
Uldus Bakhtiozina - Artist, visionary
TED Fellow Uldus Bakhtiozina creates photo stories and video installations that challenge stereotypes and create diversity, involving all types of people from fashion models to ordinary people. She presents the world with humor and thoughtfulness. Full bio
TED Fellow Uldus Bakhtiozina creates photo stories and video installations that challenge stereotypes and create diversity, involving all types of people from fashion models to ordinary people. She presents the world with humor and thoughtfulness. Full bio
Double-click the English transcript below to play the video.
00:12
I'm often asked
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Često me pitaju
zašto se bavim umjetnošću,
00:14
why I do art,
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što želim reći svojom
umjetničkom fotografijom
umjetničkom fotografijom
00:17
what do I want to say
with my art photography,
with my art photography,
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i koja je njena korist.
00:19
and what is the use of it?
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00:22
Once in a while I start to worry
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Svako malo počnem brinuti
o načinu na koji bih izmjerila
utjecaj umjetnosti,
utjecaj umjetnosti,
00:25
how to actually measure
the impact from the art
the impact from the art
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kao što radimo s medicinom
ili tehnologijom,
ili tehnologijom,
00:29
like we do with medicine or technology,
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gdje možemo vidjeti
i izračunati rezultate.
i izračunati rezultate.
00:33
where we can see the results
and calculate it.
and calculate it.
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00:36
Then I would finally be able
to explain to my mother my art
to explain to my mother my art
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Onda bih napokon mogla
svojoj majci objasniti svoju umjetnost
svojoj majci objasniti svoju umjetnost
stvarnim brojevima.
00:41
with real numbers.
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No, moja je umjetnost daleko od metrike
00:44
But my art is so far from metrics,
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i, osim toga, moja fotografija
naširoko prikazuje temu eskapizma.
naširoko prikazuje temu eskapizma.
00:47
and moreover, my photography
is widely exposing the theme of escapism.
is widely exposing the theme of escapism.
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00:54
My theory is that all of us
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Moja je teorija da nam je svima ponekad
teško pobjeći,
00:57
struggle sometimes to escape
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kako bismo analizirali svoju stvarnost,
01:00
in order to analyze our reality,
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cijenili je ili je promijenili.
01:03
appreciate it or change.
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01:06
I don't work with daily life as it is,
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Ne radim sa svakodnevnim životom
i nisam dokumentarna fotografkinja
01:09
and I'm not a documentary photographer
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u sveopćem smislu te riječi.
01:13
in the common sense.
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01:15
But I am a documentary photographer
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Dokumentarna sam fotografkinja
na drukčiji način.
01:18
in a different sense.
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Dokumentiram snove.
01:20
I document dreams.
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01:23
I work with daily life as it could be,
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Radim sa svakodnevnim životom
kakav bi mogao biti,
kakav bi mogao biti,
kako ga ja zamišljam.
01:26
as I imagine it.
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01:28
I am a daydreamer, but at the same time
I love things that are authentic
I love things that are authentic
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Sanjar sam, no istovremeno
volim autentične stvari
volim autentične stvari
i bavim se našom najdubljom naravi
01:34
and deal with our innermost nature,
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od koje nikad ne bih htjela pobjeći.
01:37
which I would never want to escape from.
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01:40
I adore complicated personalities,
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Obožavam komplicirane osobnosti,
a stvarni me život inspirira
da stvaram svoje fotografije.
da stvaram svoje fotografije.
01:43
and real life inspires me
to create my images.
to create my images.
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Stvarni život inspirira naš bijeg,
01:48
Real life inspires our escape,
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a nekad je taj bijeg prijeko potreban.
01:52
and sometimes that escape is very needed.
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01:57
I believe heroes are not created easily,
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Vjerujem da heroji nisu
samo tako stvoreni
samo tako stvoreni
i odabirem raditi s individualcima
02:01
and I choose to work with individuals
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koji su borci,
02:03
who are survivors
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suočeni sa svakodnevnim rutinama
02:05
and facing everyday routines
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koje nisu uvijek pune boje,
02:08
that are not always full of color,
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s ljudima koji su na putu
prema boljem životu,
prema boljem životu,
02:11
people who are on their way
to a better life,
to a better life,
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boreći se sa životnim okolnostima.
02:14
fighting against life circumstances.
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02:18
Why do I choose people
like that for my models?
like that for my models?
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Zašto odabirem takve ljude za modele?
I sama sam bila u tom položaju,
02:21
Because I've been in that position myself,
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morala sam naučiti kako preživjeti
u stvarnom životu.
u stvarnom životu.
02:24
when I had to learn
how to survive in real life.
how to survive in real life.
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02:28
I was a student living abroad in London.
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Studirala sam u inozemstvu, u Londonu.
Radila sam istovremeno
na dva mjesta kao konobarica.
na dva mjesta kao konobarica.
02:32
I was working at two places
at the same time as a waitress.
at the same time as a waitress.
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02:36
Obviously that wasn't my dream job,
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To očito nije bio moj posao iz snova,
no odlučila sam igrati igru
02:39
but I decided to play a game
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u kojoj bih zamislila
da igram ulogu u filmu,
da igram ulogu u filmu,
02:42
where I imagined
that I am taking a role in a film,
that I am taking a role in a film,
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u tom sam filmu bila konobarica
02:47
and in the film I am a waitress,
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i morala sam izvrsno glumiti.
02:50
and I need to act great.
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Bojala sam kosu i obrve u narančastu,
02:52
I used to dye my hair
and brows to gingerette,
and brows to gingerette,
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napravila sam kovrčavu trajnu,
02:56
I changed my hair to curly perm,
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smršavila sam
02:59
I lost weight
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i natjerala se da vjerujem
03:00
and made myself believe
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kako sam samo lik u filmu.
03:03
I am just a character acting in a film.
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Ne traje vječno,
03:07
That isn't forever,
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samo je privremeno.
03:08
that is all just temporary.
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Puno mi je pomoglo.
03:11
That helped me a lot.
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Motiviralo me da promijenim svoj život
03:12
It motivated me to change my life
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i teško razdoblje pretvorim u igru.
03:15
and take a hard time as a game.
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03:19
Now, as an artist,
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Sada, kao umjetnica,
stvaram drukčije živote za svoje modele
03:21
I am creating different
lives for my models
lives for my models
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da bih im pokazala
kako je biti netko drugi u stvarnosti.
kako je biti netko drugi u stvarnosti.
03:24
in order to give them the experience
of being someone else in reality.
of being someone else in reality.
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Kroz fotografski proces
03:30
Through the photographic process,
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svi moji modeli postanu glumci
u nijemim filmovima.
u nijemim filmovima.
03:32
all of my models
become like silent movie actors.
become like silent movie actors.
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Uhvaćeni su u trenutku
03:36
They are captured at the moment
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u kojem vjeruju da su netko
potpuno drukčiji.
potpuno drukčiji.
03:38
when they believe
in being someone else entirely.
in being someone else entirely.
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Kako bih u potpunosti stvorila
novu stvarnost,
novu stvarnost,
03:43
In order to create
a new reality in its entirety,
a new reality in its entirety,
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sama izrađujem sve u svom radu,
03:46
I physically create
every single thing in my work,
every single thing in my work,
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sve, od odjeće do scene.
03:50
sometimes from outfits to the stage.
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Radim sve s analognim fotografijama,
03:53
Because I work with analogues,
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bez da njima digitalno manipuliram
03:55
and I don't make any digital
manipulations to my photographs,
manipulations to my photographs,
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pa se sve treba dogoditi u stvarnosti,
03:59
I need everything
to take place in reality,
to take place in reality,
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04:03
in spite of the fact that nowadays,
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unatoč činjenici da se danas
digitalnim putem može stvoriti gotovo sve.
04:06
digitally, you can create
pretty much everything.
pretty much everything.
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04:10
I don't like this path.
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Ne sviđa mi se taj smjer.
Čak i ako se tako dosegne savršenstvo,
04:12
Even if that reaches perfection,
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vidim ljepotu u autentičnosti stvaranja,
04:14
I see the beauty
in authenticity of making,
in authenticity of making,
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što je nemoguće bez mana.
04:18
and that's impossible without flaws.
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04:21
A digitally manipulated photograph
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Digitalno manipuliranu fotografiju
ne smatram istinitom.
04:24
is not true for me.
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Nije uhvatila ništa stvarno.
04:26
It doesn't capture anything real.
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Nema iskustvo, ne motivira.
04:28
It's not experienced, not motivating.
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04:32
It's like, instead of going traveling,
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To je kao da, umjesto putovanja,
gledate tuđe fotografije s putovanja.
04:34
you look at someone else's
travel photographs.
travel photographs.
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04:39
What I find so exciting
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Iznimno mi je uzbudljiva
sposobnost pretvaranja tuđih snova o
postajanju drugom osobom u stvarnost.
postajanju drugom osobom u stvarnost.
04:41
is the ability to make people's dreams
of being someone else a reality.
of being someone else a reality.
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To je poput droge
04:47
That's like a drug
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koja me tjera da nastavljam raditi,
04:49
which pushes me to keep working,
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čak i bez metrike.
04:51
even without metrics.
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04:55
One of my models
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Jedna je od mojih modela
oduvijek sanjala
da će biti viđena kao ratnica,
da će biti viđena kao ratnica,
04:57
had always dreamed
of being seen as a warrior,
of being seen as a warrior,
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no, nije se mogla baviti sportom
zbog zdravstvenih problema.
zbog zdravstvenih problema.
05:01
but she wasn't able to do sports
because of her health problems.
because of her health problems.
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05:06
Half a year ago, she passed away
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Preminula je prije pola godine
od srčane bolesti sa 22 godine.
05:08
from heart disease at the age of 22.
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05:13
But two days before her death,
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Dva dana prije njene smrti,
fotografije na kojima smo
mjesecima radili,
mjesecima radili,
05:15
the images we spent months
working on together
working on together
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koje je prikazuju kao ratnicu
o kakvoj je sanjala da će postati,
o kakvoj je sanjala da će postati,
05:19
of her as a warrior
she dreamed of becoming
she dreamed of becoming
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objavljene su na velikoj izložbi
časopisa Vogue u Milanu.
časopisa Vogue u Milanu.
05:23
were published at a large exhibition
in Milan by Vogue Magazine.
in Milan by Vogue Magazine.
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05:29
All her life was about overcoming.
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Cijeli je njen život bio oko savladavanja.
05:33
Before she died, she had known
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Prije nego je umrla, znala je
da je tisuće ljudi vidjelo
fotografiju nje u svijetu eskapizma
fotografiju nje u svijetu eskapizma
05:35
that thousands of people
saw her image from the land of escapism
saw her image from the land of escapism
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i da su vjerovali u nju
kao u hrabru, neustrašivu ratnicu.
kao u hrabru, neustrašivu ratnicu.
05:41
and believed in her
as a brave and fearless warrior.
as a brave and fearless warrior.
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05:47
For my work, I invite people
to play a game
to play a game
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U sklopu svog posla,
pozivam ljude da igraju igru,
pozivam ljude da igraju igru,
kao kad smo svi bili djeca
05:51
like we all used to as children
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i pravili se da smo nešto drugo,
05:53
when we pretend to be someone else
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a taj nas proces stvarno usrećuje.
05:55
and that process made us really happy.
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Smatram da je to važno za odrasle.
05:59
To my mind it is important for grown-ups.
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06:03
We need these transformations
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Potrebne su nam te transformacije,
kako bismo to odglumili u ime umjetnosti.
06:05
to enact this in the name of art.
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Daju nam stvaran osjećaj važnosti i snage,
06:08
It gives us the very real feeling
of being important and powerful
of being important and powerful
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kojima utječemo na svoju stvarnost.
06:14
in order to influence our reality.
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06:18
I know this from
my own personal experience.
my own personal experience.
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Znam to iz vlastitog iskustva.
06:22
I have had so many versions of myself
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Imala sam toliko verzija sebe
u svojim autoportretima,
06:25
through my self-portraits
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da sam bila puno raznih likova.
06:27
that I've been many different characters.
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06:33
Being someone else in the land of escapism
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Biti netko u zemlji eskapizma
ne daje nam točne brojeve
koje možemo mjeriti,
koje možemo mjeriti,
06:36
doesn't exactly give us numbers
that we can gauge,
that we can gauge,
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no, ono je poput izgubljene vrste magije
06:41
but it's like a real lost form of magic
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koja postoji bez da je se može izmjeriti.
06:44
which exists but can't be measured.
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Postoji jedinstvena moć u umjetnosti
06:47
There is a unique power in art
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koja transformira i podiže naše granice.
06:50
to transform and lift our limits.
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Umjetnost stvara ono što ja zovem
prizvanim životom,
prizvanim životom,
06:54
Art creates what I call a conjured life,
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koji pomaže našoj egzistenciji
06:57
which helps our existence
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i gura nas, motivira
i inspirira da promišljamo
i inspirira da promišljamo
07:00
and pushes, motivates
and inspires us to dwell
and inspires us to dwell
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i izražavamo se,
07:04
and express ourselves
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bez metrike i kalkulacija.
07:07
without metrics or calculations.
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Hvala vam.
07:10
Thank you.
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(Pljesak)
07:11
(Applause)
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ABOUT THE SPEAKER
Uldus Bakhtiozina - Artist, visionaryTED Fellow Uldus Bakhtiozina creates photo stories and video installations that challenge stereotypes and create diversity, involving all types of people from fashion models to ordinary people. She presents the world with humor and thoughtfulness.
Why you should listen
Uldus Bakhtiozina is an artist and filmmaker who lives and works in Russia. Born in Leningrad, now St. Petersburg, into a Muslim-Christian family, Bakhtiozina studied and worked in London in graphic design and photography before settling on her unique style which mixes folklore, history, fashion and challenging stereotypes. Calling her style "Tatar Baroque," in part because she is half Tatar, Bakhtiozina has a passion for irregularity, and she says that her work documents dreams. Bakhtiozina creates everything inside her analogue photography and films, from outfits to stages, to fulfill the story behind each of her creations. None of her works have been digitally manipulated.
Uldus Bakhtiozina | Speaker | TED.com