TEDGlobal 2009
Shereen El Feki: Pop culture in the Arab world
Shereen El Feki: Pop kultura u Arapskom svijetu
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Na TEDGlobal Sveučilištu, Shereen El Feki pokazuje kako neke arapske kulture posuđuju brandove pop kulture Zapada - glazbene spotove, stripove, čak i Barbiku - i tome dodaju odgovarajuću dozu svoje kulture. Hibridni mediji pokazuju kako se dvije civilizacije ne dijele međusobno, već spajaju.
Shereen El Feki - Arab sexuality expert
Shereen El Feki works and writes on sexuality and social change in the Arab world. Full bio
Shereen El Feki works and writes on sexuality and social change in the Arab world. Full bio
Double-click the English transcript below to play the video.
00:17
Hello, everyone. Because this is my first time at TED,
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Zdravo svima. Jer je ovo moj prvi put na TED-u,
00:21
I've decided to bring along an old friend
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odlučila sam sa sobom ponijeti starog prijatelja
00:23
to help break the ice a bit.
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da mi malo pomogne probiti led.
00:27
Yes. That's right. This is Barbie.
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Da. Tako je. To je Barbika.
00:30
She's 50 years old. And she's looking as young as ever.
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Ima 50 godina. I izgleda mlađe nego ikad.
00:33
(Laughter)
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(Smijeh)
00:34
But I'd also like to introduce you to
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Ali također, htjela bih vam predstavit jedno
00:36
what may be an unfamiliar face.
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možda nepoznato lice.
00:40
This is Fulla. Fulla is the Arab world's answer to Barbie.
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Ovo je Fula. Fula je arapski odgovor na Barbiku.
00:45
Now, according to proponents of the clash of civilizations,
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Sada, prema prijedlozima o sukobima civilizacija,
00:48
Barbie and Fulla occupy these completely separate spheres.
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i Barbika i Fula zauzimaju potpuno odvojene sfere.
00:52
They have different interests. They have divergent values.
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Imaju različite interese. Imaju različite vrijednosti.
00:55
And should they ever come in contact ...
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I ako bi ikada došle u kontakt ...
00:58
well, I've got to tell you, it's just not going to be pretty.
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pa, moram vam reći, neće biti lijepo.
01:01
My experience, however, in the Islamic world is very different.
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Međutim, moje iskustvo, u muslimanskom svijetu je veoma drugačije.
01:05
Where I work, in the Arab region,
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Gdje ja radim, u arapskoj regiji,
01:07
people are busy taking up Western innovations
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ljudi su zauzeti preuzimanjem inovacija sa Zapada
01:09
and changing them into things
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koje se mijenjaju u stvari
01:11
which are neither conventionally Western,
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koje nisu uobičajene za Zapad,
01:13
nor are they traditionally Islamic.
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niti su tradicionalno muslimanske.
01:15
I want to show you two examples.
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Želim vam pokazat dva primjera.
01:17
The first is 4Shbab.
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Prvi je "4Shbab".
01:19
It means "for youth" and it's a new Arab TV channel.
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Znači "za mlade" i to je novi arapski TV kanal.
01:23
(Video): Video clips from across the globe.
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(Video): Video klipovi iz cijelog svijeta.
01:26
The USA.
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SAD.
01:28
♫ I am not afraid to stand alone ♫
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♫ Ne plašim se stajat sam ♫
01:32
♫ I am not afraid to stand alone, if Allah is by my side ♫
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♫ Ne plašim se stajat sam, ako je Alah kraj mene ♫
01:36
♫ I am not afraid to stand alone ♫
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♫ Ne plašim se stajat sam ♫
01:39
♫ Everything will be all right ♫
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♫ Sve će bit u redu ♫
01:41
♫ I am not afraid to stand alone ♫
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♫ Ne plašim se stajat sam ♫
01:43
The Arab world.
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Arapski svijet.
01:46
(Music)
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(Glazba)
02:00
♫ She was preserved by modesty of the religion ♫
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♫ Nju je čuvala skromnost religije ♫
02:04
♫ She was adorned by the light of the Quran ♫
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♫ Bila je ukrašena svjetlošću Kurana ♫
02:13
Shereen El Feki: 4Shbab has been dubbed Islamic MTV.
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Shereen El Feki: "4Shbab" je bio nazvan muslimanskim MTV-jem.
02:17
Its creator, who is an Egyptian TV producer
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Njegov tvorac, koji je egipatski TV producent
02:19
called Ahmed Abu Haïba,
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koji se zove Ahmed Abou Haiba,
02:21
wants young people to be inspired
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želi da mladi ljudi budu inspirirani
02:23
by Islam to lead better lives.
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islamom kako bi bolje živjeli.
02:26
He reckons the best way to get that message across
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Misli kako je najbolji način da pošalje tu poruku,
02:28
is to use the enormously popular medium of music videos.
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korištenje vrlo popularnog medija glazbenih spotova.
02:32
4Shbab was set up as an alternative
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"4Shbab" je napravljen kao alternativa
02:35
to existing Arab music channels.
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postojećim arapskim glazbenim kanalima.
02:37
And they look something like this.
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I izgledaju ovako.
02:39
(Music)
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(Glazba)
02:47
That, by the way is Haifa Wehbe. She's a Lebanese pop star
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Ovo, usput je Haifa Wehbe. Ona je libanonska pop zvijezda
02:50
and pan-Arab pin-up girl.
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i pan-arapska pin-up djevojka.
02:53
In the world of 4Shbab, it's not about bump and grind.
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U svijetu "4Shbaba", nije riječ o sukobima i ugnjetavanju.
02:56
But it's not about fire and brimstone either.
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Ali nije ni o vatri i sumporu.
02:59
Its videos are intended to show
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Ovi spotovi žele pokazati
03:01
a kinder, gentler face of Islam,
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nježniju, mekšu stranu islama,
03:04
for young people to deal with life's challenges.
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za mlade ljude koji se bore sa životnim izazovima.
03:07
Now, my second example is for a slightly younger crowd.
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Sada, moj drugi primjer je za malo mlađu publiku.
03:10
And it's called "The 99."
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I zove se "99."
03:13
Now, these are the world's first Islamic superheroes.
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Sada, ovo su prvi svjetski muslimanski superheroji.
03:16
They were created by a Kuwaiti psychologist
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Stvorio ih je kuvajtski psiholog
03:18
called Naif Al Mutawa.
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Nayef Al Mutawa.
03:20
And his desire is to rescue Islam
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I njegova želja je spasiti Islam
03:22
from images of intolerance,
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od slika netolerancije,
03:24
all in a child-friendly format.
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sve u dječjem formatu.
03:28
"The 99." The characters are meant to embody
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Likovi iz "99" trebaju utjelovit
03:30
the 99 attributes of Allah:
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99 pridjeva Alaha,
03:33
justice, wisdom, mercy, among others.
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pravdu, mudrost, milosrđe, i ostale.
03:36
So, for example, there is the character of Noora.
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Tako, na primjer, postoji lik Noora.
03:40
She is meant to have the power
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Ona ima moć
03:42
to look inside people
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pogledati unutar ljudi
03:44
and see the good and bad in everyone.
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i vidjeti dobro i loše u svakome.
03:47
Another character called Jami
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Drugi lik se zove Jami
03:49
has the ability to create fantastic inventions.
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koji ima moć stvarati fantastične izume.
03:53
Now, "The 99" is not just a comic book.
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"99" nije samo strip.
03:55
It's now a theme park.
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Sada je to i zabavni park.
03:57
There is an animated series in the works.
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Prave se i animirane serije.
03:59
And by this time next year,
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I do sljedeće godine u ovo vrijeme
04:01
the likes of Superman and Wonder Woman
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likovi slični Supermenu i Čudesnoj Ženi,
04:03
will have joined forces with "The 99"
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udružit će snage s "99"
04:05
to beat injustice wherever they find it.
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kako bi pobjedili nepravdu gdje god je nađu.
04:11
"The 99" and 4Shbab are just two of many examples
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"99" i "4Shbab" su samo dva od mnogih primjera
04:14
of this sort of Islamic cross-cultural hybridization.
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ovih muslimanskih kulturalnih hibrida.
04:18
We're not talking here about a clash of civilizations.
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Ne pričamo ovdje o sukobima civilizacija.
04:21
Nor is it some sort of indistinguishable mash.
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Niti je to neka nejasna smjesa.
04:24
I like to think of it as a mesh of civilizations,
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Volim misliti da je to smjesa civilizacija,
04:27
in which the strands of different cultures are intertwined.
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u kojoj se obale različitih kultura prepliću.
04:31
Now, while 4Shbab and "The 99" may look new and shiny,
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Možda "4Shbab" i "99" izgledaju novo i sjajno,
04:34
there is actually a very long tradition of this.
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ustvari postoji duga tradicija ovoga.
04:37
Throughout its history, Islam has borrowed and adapted from other civilizations
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Kroz povijest, Islam je posudio i prilagodio od drugih civilizacija
04:42
both ancient and modern.
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kako drevnih tako i modernih.
04:44
After all, it's the Quran which encourages us to do this:
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Poslije svega, Kuran je taj koji nas ohrabruje da radimo ovo.
04:49
"We made you into nations and tribes
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"Pretvorili smo vas u narode i plemena
04:51
so that you could learn from one another."
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tako da možete učiti jedni od drugih."
04:53
And to my mind, those are pretty wise words,
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U mojoj glavi, ovo su prilično mudre riječi
04:56
no matter what your creed. Thank you.
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bez obzira na vašu vjeru. Hvala.
04:59
(Applause)
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(Pljesak)
ABOUT THE SPEAKER
Shereen El Feki - Arab sexuality expertShereen El Feki works and writes on sexuality and social change in the Arab world.
Why you should listen
Dividing her time between London and Cairo, TED Fellow Shereen El Feki works on issues related to health and social welfare in the Arab region -- including intimate attitudes toward sexual (and political) freedoms, as explored in her new book, Sex and the Citadel.
Half-Egyptian and half-Welsh, El Feki was brought up in Canada. She started her professional life in medical science, with a PhD in molecular immunology from the University of Cambridge, and later worked as healthcare correspondent at The Economist. She also is a former vice chair of the United Nations' Global Commission on HIV and Law. While she has worked in regional media as a presenter with the Al Jazeera Network, and continues to write on social issues in the Arab world, her passion lies in projects that aim to better understand, and surmount, the social challenges facing Arabs, particularly young people.
Read a Q&A with Sheeren El Feki on the TED Fellows site.
Shereen El Feki | Speaker | TED.com