TED2010
Hillel Cooperman: LEGO for grownups
Hillel Cooperman: Lego kocke za odrasle
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Lego kocke: glavni objekti igre radišne djece, opsesija mnogih (khm!) odraslih osoba. Hillel Cooperman vodi nas na putovanje kroz, voljenih kockica šarenu, ponekad čudnu subkulturu odraslih, koja uključuje CAD, "open-source" robotiku i malo odraslog ponašanja.
Hillel Cooperman - Entrepreneur, Lego enthusiast
When Hillel Cooperman isn't running his startup or seeking out the world's best food, he's investigating the secret underground world of Lego toys. Full bio
When Hillel Cooperman isn't running his startup or seeking out the world's best food, he's investigating the secret underground world of Lego toys. Full bio
Double-click the English transcript below to play the video.
00:17
So, these are
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Ovo je
00:19
the Dark Ages.
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mračno doba.
00:22
And the Dark Ages are the time between
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A mračno doba je vrijeme između
00:24
when you put away the Lego
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trenutka kad pospremite Lego
00:26
for the last time as a kid,
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po posljednji put kao dijete,
00:28
and you decide as an adult that it is okay to play with a kid's toy.
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do trenutka kad odlučite kao odrasli kako je u redu igrati se s igračkom za djecu.
00:33
Started out with my then four-year-old:
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Sve je počelo s mojim, tada, četverogodišnjim djetetom.
00:36
"Oh, should buy the kid some Lego.
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"Oh, trebali bi kupiti djetetu Lego kocke."
00:38
That stuff's cool."
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Te stvari su fora."
00:40
Walked into the Lego store.
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Ušao sam u Lego trgovinu.
00:42
Bought him this.
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Kupio sam mu ... ovo.
00:44
It's totally appropriate for a four-year-old.
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Savršeno prikladno za četverogodišnjaka.
00:46
(Laughter)
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(Smijeh)
00:49
I think the box says --
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Mislim kako na kutiji piše --
00:51
let's see here --
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da vidimo --
00:53
"8 to 12" on it.
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"8 do 12".
00:55
I turn to my wife and said, "Who are we buying this for?"
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Okrenuo sam se prema ženi i upitao: "Za koga ovo kupujemo?"
00:58
She's like, "Oh, us." I'm like, "Okay. All right. That's cool."
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Na što je ona odgovorila: "Oh, nas." Ja sam odvratio: "Ok. U redu. To je super."
01:01
Pretty soon it got a little bit out of control.
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Veoma skoro stvari su se mrvicu otele kontroli.
01:04
The dining room looked like this.
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Blagavaonica je izgledala ovako.
01:07
You walk there, and it hurts.
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Uđete unutra i boli.
01:11
So we took a room downstairs in the basement
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Preuzeli smo sobu na donjem katu u podrumu
01:14
that had been used as sort of an Abu Ghraib annex.
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koja je korištena kao neka vrsta dodatka Abu Ghraibu.
01:17
(Laughter)
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(Smijeh)
01:22
Torture, very funny.
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Mučenje, jako smiješno.
01:24
Wow, you guys are great.
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Vau, vi dečki ste super.
01:26
And we put down those little floor tiles,
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Postavili smo one male pločice za pod.
01:29
and then I went onto eBay
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I tad sam otišao na eBay
01:31
and bought 150 pounds of Lego --
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i kupio 70 kg Lego kockica --
01:34
(Laughter)
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(Smijeh)
01:36
which is insane.
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što je ludost.
01:38
My daughter -- the day we got it, I was tucking her in --
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Moja kćer -- na dan kada smo ih dobili, dok sam je spremao u krevet --
01:41
and I said,
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rekao sam:
01:43
"Honey, you're my treasure."
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"Zlato, ti si moje blago."
01:45
And she said, "No, the Lego is the treasure."
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Na što je ona rekla: "Ne, Lego je blago."
01:48
(Laughter)
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(Smijeh)
01:50
And then she said, "Dad, we're Lego rich."
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I onda je rekla: "Tata, mi smo Lego bogati."
01:53
I was like, "Yeah.
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Odgovorio sam: "Da.
01:55
I suppose we are."
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Pretpostavljam da jesmo."
01:58
So then once you do that
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Tako da jednom kada to napravite
02:00
you're like, "Oh, crap. Where am I going to put all this?"
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prva pomisao je: "K vragu. Gdje ću sve ovo staviti?"
02:02
So you go to The Container Store
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Onda odete u trgovinu za spremnike
02:04
and spend an enormous amount of money,
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i potrošite ogromne količine novaca.
02:06
and then you start this crazy sorting process
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I tada započnete ludi proces sortiranja
02:09
that never --
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koji nikada --
02:11
it's just nuts.
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to je jednostavno ludo.
02:13
Whatever.
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Štogod.
02:15
So then you realize there are these conventions.
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Tada shvatite kako postoje te konvencije.
02:17
And you go to one of these conventions, and some dude built the Titanic.
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Odete na jednu od tih konvencija, i tamo je jedan lik izgradio Titanic.
02:19
And you're like, "Holy shit!
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A vi ste: "K vrapcu!"
02:21
He had to come in like a truck,
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Sigurno je trebao doći s kamionom,
02:23
a semi, with this thing."
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kombijem, s ovom stvari."
02:25
And then someone built this -- this is the Smith Tower in Seattle.
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I onda, netko je izgradio ovo -- ovo je Smith toranj u Seattleu.
02:27
Just beautiful.
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Jednostavno predivan.
02:29
And there's a dude selling these
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Postoji lik koji prodaje ovo
02:31
aftermarket weapons for Lego,
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izvan tvorničko oružje za Lego,
02:34
because Lego -- the Danish --
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jer Lego -- danski --
02:36
no, they're not into guns.
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ne, njih ne zanima oružje.
02:38
But the Americans? Oh, we'll make some guns for Lego, no problem.
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Ali Amerikanci? Oh, mi ćemo napraviti nešto oružja za Lego, nema problema.
02:42
And at a certain point, you look around,
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U određenom trenutku, okreneš se oko sebe,
02:44
you're like, "Whoa, this is a really nerdy crowd."
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i zapitaš, "Opa, ovo je stvarno šmokljanska ekipa."
02:48
And I mean like this is a nerdy crowd,
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I zaista mislim šmokljanska ekipa,
02:50
but that's like a couple of levels above furries.
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ali to je nekoliko razina iznad "furries-a" (fanovi životinjskih likova s ljudskim osobinama)
02:52
(Laughter)
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(Smijeh)
02:54
The nerds here, they get laid --
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Šmokljani ovdje, ševe se --
02:57
except for the lady with the condoms in her pocket --
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osim djevojke s kondomima u džepu --
02:59
and you say to yourself at some point,
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u jednom trenutku zapitaš se,
03:01
"Am I part of this group? Like, am I into this?"
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"Jesam li dio ove grupe? Jesam li u ovome?"
03:04
And I was just like, "Yeah, I guess I am.
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A ja sam zaključio: "Da, pretpostavljam da jesam.
03:06
I'm coming out.
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Izlazim.
03:08
I'm kind of into this stuff, and I'm going to stop being embarrassed."
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Zanimaju me ove stvari i prestati će me biti sram zbog toga."
03:10
So then you really get into it,
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Tada zbilja uđete u sve to.
03:12
and you're like, "Well, the Lego people in Denmark, they've got all this software
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I tada kažete: "Pa, Lego ljudi u Danskoj, imaju software
03:14
to let you build your own virtually."
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koji ti dopušta da izgradiš svoj virtualni svijet.
03:17
And so this is like this CAD program where you build it.
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To je taj CAD program gdje izgrađuješ svoj virtualni svijet.
03:20
And then whatever you design virtually,
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I tad štogod dizajnirao virtualno
03:22
you click the button and it shows up at your doorstep a week later.
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klikneš na gumb, i pojavi ti se na kućnom pragu tjedan dana kasnije.
03:25
And then some of the designs that people do
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Neke od projekata koje ljudi naprave
03:27
they actually sell in the store.
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oni zapravo prodaju u trgovini.
03:29
The Lego guys don't give you any royalties, strangely,
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Čudno, Lego ljudi ne daju nikakvu naknadu za autorska prava.
03:32
but some user made this and then it sold.
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Ali neki korisnik je ovo napravio i to se prodavalo.
03:35
And it's pretty amazing actually.
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To je zapravo poprilično nevjerojatno.
03:37
Then you notice that if that
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Tada primjetite, da ako
03:39
Lego-provided CAD program isn't enough,
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CAD program kojeg omogućava Lego, nije dovoljan,
03:41
there's an entire open-source, third-party,
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postoji čitav "open-source"
03:43
independent Lego CAD program
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neovisan Lego CAD program
03:46
that lets you do 3D modeling
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koji ti dopušta 3D modeliranje
03:48
and 3D rendering
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i 3D prikaz
03:50
and make, in fact, movies out of Lego,
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izradu, u biti, filmova iz legića,
03:53
3D films
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3D filmova
03:55
of which there are thousands on YouTube,
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od kojih su tisuće na YouTube-u.
03:57
and some of them sort of mimicking famous films
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Neki od njih imitiraju slavne filmove.
03:59
and some totally original content --
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A neki imaju sasvim originalan sadržaj.
04:01
just beautiful --
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Jednostavno predivno.
04:03
and people recreating all sorts of things.
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I ljudi oživljavaju svakakve stvari.
04:05
I have to take a moment.
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Zastat ću na trenutak.
04:07
I love the guy who's like running away
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Obožavam lika koji bježi
04:09
with his clasps, his hooks.
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sa svojim kopčama, svojim kukama.
04:11
Okay. Anyway.
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OK. Bilo kako.
04:13
(Laughter)
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(Smijeh)
04:16
There's a whole programming language and robotics tool,
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Postoji čitav programski jezik i alat za robotiku.
04:18
so if you want to teach someone how to program,
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Ako želite naučiti nekoga programiranju,
04:20
kid, adult, whatever it is.
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dijete, odraslu osobu, što god da je.
04:22
And the guy that made this,
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Lik koji je ovo napravio,
04:24
he made a slot machine out of Lego.
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napravo je automat iz Lego kockica.
04:26
And I don't mean he made Lego that looked like a slot machine;
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I ne mislim kako je napravio Lego koji je izgledao kao automat.
04:29
I mean he made a slot machine out of Lego.
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Mislim, napravio je automat od Lego kockica.
04:31
The insides were Lego.
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Unutrašnjost je od Lego kockica.
04:33
There's people getting drunk building Lego,
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Ljudi se opijaju gradeći Lego kockicama.
04:35
and you've got to finish the thing before you puke.
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I morate dovršiti stvar prije nego što se izbljujete.
04:38
There's a whole gray market for Lego,
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Postoji čitavo sivo tržište Lego-a,
04:40
thousands of home-based businesses.
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tisuće kućnih obrta.
04:42
And some people will fund their entire Lego habit
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Neki ljudi financiraju čitavu svoju Lego ovisnost
04:44
by selling the little guy,
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prodajom ovih malih čovječuljaka.
04:46
but then you have no guys in your ships.
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Ali onda nemate ljude u svojim brodovima.
04:48
And then, just some examples. This stuff really is sculpture.
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Samo neki primjeri. Ovo je zbilja skulptura.
04:51
This is amazing what you can do.
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Zbilja je nevjerojatno što sve možete napraviti.
04:53
And don't kid yourself:
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I ne zavaravajte se;
04:55
some architectural details, incredible organic shapes
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neki arhitektonski detalji, nevjerojatni organski oblici
04:58
and just, even, nature out of, again, little blocks.
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i samo, opet, priroda u malim kockama.
05:01
This is my house.
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Ovo je moja kuća.
05:03
And this is my house.
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I ovo je moja kuća.
05:05
I was afraid a car was going to come smash it
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Bojao sam se da će auto dolazeći razbiti ju
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as I was taking a picture for you guys.
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pa sam ju fotografirao za vas.
05:09
Anyway, I'm out of time.
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Kako bilo. Nemam više vremena.
05:11
But just very quickly --
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Ali samo veoma brzo --
05:14
we'll just see if I can do this quick.
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da vidimo mogu li ovo izvesti brzo.
05:17
Because there aren't enough TED logos around here.
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Jer oko nas nema dovoljno TED-ovih logotipova.
05:20
(Laughter)
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(Smijeh)
05:27
Let's see here.
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Da vidimo.
05:32
Okay.
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OK.
05:38
Ta-da.
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Ta-da.
05:40
(Applause)
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(Pljesak)
ABOUT THE SPEAKER
Hillel Cooperman - Entrepreneur, Lego enthusiastWhen Hillel Cooperman isn't running his startup or seeking out the world's best food, he's investigating the secret underground world of Lego toys.
Why you should listen
Seattle-based entrepreneur and Lego enthusiast Hillel Cooperman founded Jackson Fish Market, a web software consultancy and design firm that has helped brands like Bing and WeSeed define their user experience.
His food exploration blog/review storehouse TastingMenu focuses on "identifying, documenting and recommending superlative restaurant and eating experiences from all over the world."
Hillel Cooperman | Speaker | TED.com