TED2010
Hillel Cooperman: LEGO for grownups
Hilel Kuperman (Hillel Cooperman): Lego za odrasle
Filmed:
Readability: 3.4
1,216,398 views
Lego kocke: glavna igra za marljivu decu, opsesija mnogih (hm!) odraslih osoba. Hilel Kuperman nas vodi na putovanje koje prikazuje obožavane raznobojne ciglice, ponekad malo čudne podkulture odraslih ljudi, i govori o CAD-u, javno-dostupnoj robotici i ponešto o osobenostima ponašanja odraslih osoba.
Hillel Cooperman - Entrepreneur, Lego enthusiast
When Hillel Cooperman isn't running his startup or seeking out the world's best food, he's investigating the secret underground world of Lego toys. Full bio
When Hillel Cooperman isn't running his startup or seeking out the world's best food, he's investigating the secret underground world of Lego toys. Full bio
Double-click the English transcript below to play the video.
00:17
So, these are
0
2000
2000
Dakle, ovo je
00:19
the Dark Ages.
1
4000
3000
Mračno doba.
00:22
And the Dark Ages are the time between
2
7000
2000
A Mračno doba je period između
00:24
when you put away the Lego
3
9000
2000
odlaganja Lego kockica
00:26
for the last time as a kid,
4
11000
2000
u detinjstvu,
00:28
and you decide as an adult that it is okay to play with a kid's toy.
5
13000
3000
i momenta kada kao odrasla osoba odlučiš da je u redu igrati se sa dečjim igračkama.
00:33
Started out with my then four-year-old:
6
18000
3000
Sve je počelo sa mojim, tada, četvorogodišnjim detetom:
00:36
"Oh, should buy the kid some Lego.
7
21000
2000
"Ah, trebalo bi da kupim detetu Lego kocke.
00:38
That stuff's cool."
8
23000
2000
To je super stvar."
00:40
Walked into the Lego store.
9
25000
2000
Otišao sam u Lego prodavnicu.
00:42
Bought him this.
10
27000
2000
Kupio sam mu ovo.
00:44
It's totally appropriate for a four-year-old.
11
29000
2000
Potpuno odgovarajuće za četvorogodišnjaka.
00:46
(Laughter)
12
31000
3000
(smeh)
00:49
I think the box says --
13
34000
2000
Mislim da na kutiji piše,
00:51
let's see here --
14
36000
2000
hajde da pogledamo,
00:53
"8 to 12" on it.
15
38000
2000
"za uzrast od 8-12 godina".
00:55
I turn to my wife and said, "Who are we buying this for?"
16
40000
3000
Primakao sam se ženi i pitao: "Kome mi ovo kupujemo?"
00:58
She's like, "Oh, us." I'm like, "Okay. All right. That's cool."
17
43000
3000
Ona reče: "Ah, pa za nas." Ja rekoh: "Okej. U redu. Super."
01:01
Pretty soon it got a little bit out of control.
18
46000
3000
Nije trebalo mnogo vremena da se stvar izmakne kontroli.
01:04
The dining room looked like this.
19
49000
3000
Trpezarija je izgledala ovako.
01:07
You walk there, and it hurts.
20
52000
3000
Kada uđete tamo, to boli.
01:11
So we took a room downstairs in the basement
21
56000
3000
Počeli smo da koristimo sobu u podrumu
01:14
that had been used as sort of an Abu Ghraib annex.
22
59000
3000
kao neki dodatak Abu Graib zatvoru.
01:17
(Laughter)
23
62000
5000
(smeh)
01:22
Torture, very funny.
24
67000
2000
Mučenje, zaista smešno.
01:24
Wow, you guys are great.
25
69000
2000
Ah, divni ste.
01:26
And we put down those little floor tiles,
26
71000
3000
Obložili smo pod ovim malim pločicama,
01:29
and then I went onto eBay
27
74000
2000
a potom sam posetio iBej,
01:31
and bought 150 pounds of Lego --
28
76000
3000
i kupio 70 kg Lego kockica-
01:34
(Laughter)
29
79000
2000
(smeh)
01:36
which is insane.
30
81000
2000
što je potpuna ludost.
01:38
My daughter -- the day we got it, I was tucking her in --
31
83000
3000
Onog dana kada sam dobio paket, ušuškavao sam ćerku pred spavanje
01:41
and I said,
32
86000
2000
i rekao:
01:43
"Honey, you're my treasure."
33
88000
2000
"Dušo, ti si moje blago."
01:45
And she said, "No, the Lego is the treasure."
34
90000
3000
A ona reče: "Ne, Lego je tvoje blago."
01:48
(Laughter)
35
93000
2000
(smeh)
01:50
And then she said, "Dad, we're Lego rich."
36
95000
3000
A potom je rekla: "Tata, mi smo Lego-bogati."
01:53
I was like, "Yeah.
37
98000
2000
Ja rekoh: "Aha"
01:55
I suppose we are."
38
100000
3000
Pretpostavljam da jesmo."
01:58
So then once you do that
39
103000
2000
Kada tako nešto uradite
02:00
you're like, "Oh, crap. Where am I going to put all this?"
40
105000
2000
razmišljate ovako: "Ah, sranje. Gde ću da stavim sve ovo?"
02:02
So you go to The Container Store
41
107000
2000
Zato odete u prodavnicu opreme za ostavu,
02:04
and spend an enormous amount of money,
42
109000
2000
i potrošite previše novca,
02:06
and then you start this crazy sorting process
43
111000
3000
a onda započnete proceduru sortiranja stvari
02:09
that never --
44
114000
2000
koja se nikada...
02:11
it's just nuts.
45
116000
2000
to je potpuno ludo.
02:13
Whatever.
46
118000
2000
Kako god.
02:15
So then you realize there are these conventions.
47
120000
2000
A onda shvatite da postoje konferencije.
02:17
And you go to one of these conventions, and some dude built the Titanic.
48
122000
2000
Odete na neku od tih konferencija, i vidite da je neki tip napravio Titanik.
02:19
And you're like, "Holy shit!
49
124000
2000
Pomislite: "Za ime sveta!"
02:21
He had to come in like a truck,
50
126000
2000
Morao je da dođe kamionom,
02:23
a semi, with this thing."
51
128000
2000
ili kombijem, sa ovom skalamerijom."
02:25
And then someone built this -- this is the Smith Tower in Seattle.
52
130000
2000
Potom je neko napravio ovo- ovo je kula Smit u Sijetlu.
02:27
Just beautiful.
53
132000
2000
Prelepo.
02:29
And there's a dude selling these
54
134000
2000
A tu je i tip koji prodaje ove
02:31
aftermarket weapons for Lego,
55
136000
3000
detalje, oružje za Lego,
02:34
because Lego -- the Danish --
56
139000
2000
jer Lego, Danci,
02:36
no, they're not into guns.
57
141000
2000
ne, njih ne zanimaju pištolji.
02:38
But the Americans? Oh, we'll make some guns for Lego, no problem.
58
143000
3000
A Amerikanci? Ah, pa mi ćemo bez problema napraviti neko oružje za Lego.
02:42
And at a certain point, you look around,
59
147000
2000
U određenom momentu samo pogledate uokolo
02:44
you're like, "Whoa, this is a really nerdy crowd."
60
149000
3000
i pomislite: "Opa, ovo je stvarno grupa štrebera."
02:48
And I mean like this is a nerdy crowd,
61
153000
2000
Mislim ovo ovde je grupa štrebera,
02:50
but that's like a couple of levels above furries.
62
155000
2000
ali ono su stvarno zaluđenici.
02:52
(Laughter)
63
157000
2000
(smeh)
02:54
The nerds here, they get laid --
64
159000
3000
Ovi štreberi ovde se ovajde,
02:57
except for the lady with the condoms in her pocket --
65
162000
2000
izuzev dame koja je došla sa kondomima u džepu,
02:59
and you say to yourself at some point,
66
164000
2000
i onda se zapitaš u nekom momentu:
03:01
"Am I part of this group? Like, am I into this?"
67
166000
3000
"Da li sam ja deo ove grupe? Kao, da li me ovo zanima?"
03:04
And I was just like, "Yeah, I guess I am.
68
169000
2000
Pomislih tada: "Aha, pretpostavljam da jesam.
03:06
I'm coming out.
69
171000
2000
Priznajem.
03:08
I'm kind of into this stuff, and I'm going to stop being embarrassed."
70
173000
2000
Zainteresovan sam za ovo i ne želim više da se toga stidim."
03:10
So then you really get into it,
71
175000
2000
Onda se potpuno tome prepustite,
03:12
and you're like, "Well, the Lego people in Denmark, they've got all this software
72
177000
2000
i pomislite: "Pa, ljudi u Lego-svetu u Danskoj su izmislili ovaj softver
03:14
to let you build your own virtually."
73
179000
3000
koji vam omogućava da izgradite svoj imaginarni svet."
03:17
And so this is like this CAD program where you build it.
74
182000
3000
Ovo je taj CAD program u kom ga gradite.
03:20
And then whatever you design virtually,
75
185000
2000
Potom, šta god da vi virtualno osmislite,
03:22
you click the button and it shows up at your doorstep a week later.
76
187000
3000
kada kliknete taster, to se pojavi posle nedelju dana na vašim ulaznim vratima.
03:25
And then some of the designs that people do
77
190000
2000
A neke od kreacija koje su ljudi napravili
03:27
they actually sell in the store.
78
192000
2000
zapravo prodaju u prodavnicama.
03:29
The Lego guys don't give you any royalties, strangely,
79
194000
3000
Lego- ekipa vam za to začudo ne daje nikakve nagrade,
03:32
but some user made this and then it sold.
80
197000
3000
ali neki korisnici su ovo napravili i prodali.
03:35
And it's pretty amazing actually.
81
200000
2000
To je u principu prilično neverovatno.
03:37
Then you notice that if that
82
202000
2000
Potom shvatite da ako vam taj
03:39
Lego-provided CAD program isn't enough,
83
204000
2000
CAD program Lego- imperije nije dovoljan,
03:41
there's an entire open-source, third-party,
84
206000
2000
postoji čitav slobodan korisnički
03:43
independent Lego CAD program
85
208000
3000
nezavisni Lego-CAD program
03:46
that lets you do 3D modeling
86
211000
2000
koji vam omogućava da modelirate u 3D,
03:48
and 3D rendering
87
213000
2000
i pravite slike u 3D,
03:50
and make, in fact, movies out of Lego,
88
215000
3000
i u principu da stvarate filmove od Lego-kockica,
03:53
3D films
89
218000
2000
3D filmove,
03:55
of which there are thousands on YouTube,
90
220000
2000
a postoje hiljade takvih na Jutjubu,
03:57
and some of them sort of mimicking famous films
91
222000
2000
neki od njih oponašaju poznate filmove,
03:59
and some totally original content --
92
224000
2000
a neki su potpuno originalni,
04:01
just beautiful --
93
226000
2000
prelepo,
04:03
and people recreating all sorts of things.
94
228000
2000
ljudi daju novi život različitim stvarima.
04:05
I have to take a moment.
95
230000
2000
Moram da pauziram.
04:07
I love the guy who's like running away
96
232000
2000
Obožavam ovog tipa koji beži
04:09
with his clasps, his hooks.
97
234000
2000
sa svojim karikama, svojim kukama.
04:11
Okay. Anyway.
98
236000
2000
Okej. U svakom slučaju.
04:13
(Laughter)
99
238000
3000
(smeh)
04:16
There's a whole programming language and robotics tool,
100
241000
2000
Postoji čitav programski jezik i alati robotike
04:18
so if you want to teach someone how to program,
101
243000
2000
tako da ukoliko želite nekoga da naučite kako da programira,
04:20
kid, adult, whatever it is.
102
245000
2000
dete, odraslu osobu, koga god.
04:22
And the guy that made this,
103
247000
2000
Tip koji je ovo izumeo,
04:24
he made a slot machine out of Lego.
104
249000
2000
je napravio slot mašinu od Lego-kockica.
04:26
And I don't mean he made Lego that looked like a slot machine;
105
251000
3000
Dakle, nije napravio Lego koji izgleda kao slot mašina,
04:29
I mean he made a slot machine out of Lego.
106
254000
2000
već je napravio slot mašinu od Lego kockica.
04:31
The insides were Lego.
107
256000
2000
Unutar nje je Lego.
04:33
There's people getting drunk building Lego,
108
258000
2000
Ljudi se napijaju dok sklapaju Lego kockice,
04:35
and you've got to finish the thing before you puke.
109
260000
3000
a moraš da završiš zadatak pre nego što se ispovraćaš.
04:38
There's a whole gray market for Lego,
110
263000
2000
Postoji čitavo Lego crno-tržište,
04:40
thousands of home-based businesses.
111
265000
2000
hiljade domaćih radinosti.
04:42
And some people will fund their entire Lego habit
112
267000
2000
Pojedini ljudi finansiraju svoje Lego navike
04:44
by selling the little guy,
113
269000
2000
tako što prodaju čovečuljka,
04:46
but then you have no guys in your ships.
114
271000
2000
ali onda nemate posadu na svojim brodovima.
04:48
And then, just some examples. This stuff really is sculpture.
115
273000
3000
Sada, samo nekoliko primera. Ove stvari su zaista skulpture.
04:51
This is amazing what you can do.
116
276000
2000
Neverovatno je šta možete da napravite.
04:53
And don't kid yourself:
117
278000
2000
Ne zavaravajte se
04:55
some architectural details, incredible organic shapes
118
280000
3000
pojedini detalji u arhitekturi, neverovatni organski oblici,
04:58
and just, even, nature out of, again, little blocks.
119
283000
3000
i čak i sama priroda napravljena opet od ciglica.
05:01
This is my house.
120
286000
2000
Ovo je moja kuća.
05:03
And this is my house.
121
288000
2000
I ovo je moja kuća.
05:05
I was afraid a car was going to come smash it
122
290000
2000
Uplašio sam se da će je neka kola srušiti.
05:07
as I was taking a picture for you guys.
123
292000
2000
dok sam je slikao za vas.
05:09
Anyway, I'm out of time.
124
294000
2000
U svakom slučaju, ponestaje mi vremena.
05:11
But just very quickly --
125
296000
3000
Sada ću veoma brzo...
05:14
we'll just see if I can do this quick.
126
299000
3000
pa videćemo da li mogu da izvedem to dovoljno brzo.
05:17
Because there aren't enough TED logos around here.
127
302000
3000
Prosto nemamo dovoljno TED logotipova ovde.
05:20
(Laughter)
128
305000
5000
(smeh)
05:27
Let's see here.
129
312000
2000
Da pogledam ovde.
05:32
Okay.
130
317000
2000
Okej.
05:38
Ta-da.
131
323000
2000
Ta-da.
05:40
(Applause)
132
325000
2000
(aplauz)
ABOUT THE SPEAKER
Hillel Cooperman - Entrepreneur, Lego enthusiastWhen Hillel Cooperman isn't running his startup or seeking out the world's best food, he's investigating the secret underground world of Lego toys.
Why you should listen
Seattle-based entrepreneur and Lego enthusiast Hillel Cooperman founded Jackson Fish Market, a web software consultancy and design firm that has helped brands like Bing and WeSeed define their user experience.
His food exploration blog/review storehouse TastingMenu focuses on "identifying, documenting and recommending superlative restaurant and eating experiences from all over the world."
Hillel Cooperman | Speaker | TED.com