TED2006
Mena Trott: Meet the founder of the blog revolution
Mena Trott despre bloguri
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Mena Trott de la Movable Type, mama fondatoare a revolutiei blogului, vorbeste despre inceputurile blogurilor, cand a realizat ca a oferi oamenilor obisnuiti puterea de a-si impartasi viata online, e cheia construirii unei lumi mai prietenoase, mai unite.
Mena Trott - Blogger; cofounder, Six Apart
Mena Trott and her husband Ben founded Six Apart in a spare bedroom after the blogging software they developed grew beyond a hobby. With products Movable Type, TypePad, LiveJournal and Vox, the company has helped lead the "social media" revolution. Full bio
Mena Trott and her husband Ben founded Six Apart in a spare bedroom after the blogging software they developed grew beyond a hobby. With products Movable Type, TypePad, LiveJournal and Vox, the company has helped lead the "social media" revolution. Full bio
Double-click the English transcript below to play the video.
00:25
Over the past couple of days
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Deci, stiti, in ultimele zile
00:27
as I've been preparing for my speech,
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in timp ce ma pregateam pentru discurs,
00:29
I've become more and more nervous
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am devenit din ce in ce mai emotionata
00:31
about what I'm going to say and about being on the same stage
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despre ce voi spune si despre faptul ca voi fi pe aceeasi scena
00:34
as all these fascinating people.
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ca toate aceste persoane fascinante.
00:36
Being on the same stage as Al Gore, who was the first person I ever voted for.
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A fi pe aceeasi scena cu Al Gore, care a fost prima persoana pentru care am votat.
00:40
And --
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Si --
00:42
(Laughter)
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(Rasete)
00:45
So I was getting pretty nervous and, you know,
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si -- si deveneam cam emotionata, si, stiti,
00:47
I didn't know that Chris sits on the stage,
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nu stiam ca Chris sta pe scena,
00:49
and that's more nerve wracking.
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si asta e si mai greu de suportat.
00:51
But then I started thinking about my family.
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Dar apoi am inceput sa ma gandesc la familia mea.
00:53
I started thinking about my father and my grandfather
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Am inceput sa ma gandesc la tatal si bunicul meu
00:56
and my great-grandfather,
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si la strabunicul meu,
00:58
and I realized
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si am realizat
01:00
that I had all of these Teds
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ca aveam toti Ted-zi
01:02
going through my blood stream --
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trecand prin venele mele --
01:04
(Laughter)
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(Rasete)
01:05
-- that I had to
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-- ca trebuia sa fiu --
01:07
consider this "my element."
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sa consider acest lucru elementul meu.
01:09
So, who am I?
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Deci -- deci cine sunt?
01:11
Chris kind of mentioned I started a company with my husband.
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Deci Chris a mentionat putin ca am pornit o afacere cu sotul meu.
01:15
We have about 125 people internationally.
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Avem cam 125 de oameni la nivel international.
01:17
If you looked in the book,
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Daca v-ati uitat in carte,
01:19
you saw this,
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ati vazut asta,
01:22
which I really was appalled by.
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de care am fost ingrozita cu adevarat.
01:25
(Laughter)
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(Rasete)
01:28
And because I wanted to impress you all with slides,
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Si fiindca am vrut sa va impresionez cu slide-uri,
01:31
since I saw the great presentations yesterday with graphs,
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intrucat am vazut geniala prezentare cu grafice ieri,
01:33
I made a graph that moves,
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am facut un grafic care se misca,
01:36
and I talk about the makeup of me.
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si vorbesc despre compozitia mea.
01:39
(Laughter)
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(Rasete)
01:42
So, besides this freakish thing,
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Deci, pe langa acest lucru ciudat,
01:44
this is my science slide. This is math,
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acesta este slide-ul meu stiintific. Deci, asta e matematica,
01:46
and this is science; this is genetics.
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si asta e stiinta, asta e genetica.
01:48
This is my grandmother, and this is where I get this mouth.
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Aceasta este bunica mea, si de aici am mostenit aceasta gura.
01:51
(Laughter)
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(Rasete)
01:53
I'm a
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Deci,
01:55
blogger, which, probably to a lot of you,
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sunt un blogger, ceea ce, probabil ca pentru multi dintre voi,
01:57
means different things.
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inseamna lucruri diferite.
01:59
You may have heard about the Kryptonite lock
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Probabil ca ati auzit de incuietoarea Kryptonite
02:02
brouhaha, where a blogger talked about how you hack,
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un fel de brouhaha, unde un blogger a vorbit despre cum sa spargi
02:05
or break into, a Kryptonite lock using a ballpoint pen,
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o incuietoare Kryptonite folosind un stilou,
02:08
and it spread all over. Kryptonite had to adjust the lock,
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si s-a raspandit peste tot. Kryptonite au trebuit sa ajusteze incuietoarea,
02:11
and they had to address it to
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si au trebuit sa adreseze problema pentru a
02:13
avoid too many customer concerns.
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evita prea multa neliniste din partea clientilor.
02:15
You may have heard about Rathergate,
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Probabil ca ati auzit de Rathergate,
02:17
which was basically the result of
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care a fost practic rezultatul
02:19
bloggers realizing that the "th"
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realizarii bloggerilor ca "th"-ul
02:22
in 111
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din 111
02:24
is not typesetted on an old typewriter; it's on Word.
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nu provine de la o masina de scris veche, ci este din Word.
02:28
Bloggers exposed this,
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Deci, bloggerii au descoperit acest lucru,
02:30
or they worked hard to expose this.
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sau au lucrat mult ca descopere asta.
02:33
You know, blogs are scary. This is what you see.
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Stiti, blogurile sunt infricosatoare. Asta e ce vedeti.
02:35
I see this, and I'm sure scared --
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Vad acest lucru, si sunt cu siguranta speriata
02:38
and I swear on stage -- shitless about blogs,
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si injur pe scena, de moarte despre bloguri
02:41
because this is not something that's friendly.
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pentru ca acest lucru nu este prietenos.
02:44
But there are blogs that are
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Dar sunt bloguri care
02:46
changing the way we read news and consume media, and, you know,
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schimba modul in care citim stirile si consumam media, si, stiti,
02:49
these are great examples. These people are reaching thousands,
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sunt exemple extraordinare. Acesti oameni ajung la mii,
02:52
if not millions, of readers,
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poate chiar milioane, de cititori,
02:54
and that's incredibly important.
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si acest lucru este incredibil de important.
02:56
During the hurricane,
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Stiti, am avut, in timpul uraganului,
02:58
you had MSNBC posting about the hurricane on their blog,
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aveti MSNBS postand despre uragan pe blogul lor,
03:01
updating it frequently. This was possible
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actualizandu-l frecvent. Acest lucru a fost posibil
03:03
because of the easy nature of blogging tools.
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din cauza naturii usoare a ustensilelor de blog.
03:06
You have my friend,
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Stiti, este prietenul meu,
03:08
who has a blog on digital --
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care are un blog digital --
03:10
on PDRs, personal recorders.
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pe PDR, inregistrari personale.
03:12
He makes enough money, just by running ads,
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Face destui bani, doar prin folosirea reclamelor,
03:14
to support his family up in Oregon.
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pentru a-si sustine familia in Oregon.
03:16
That's all he does now, and this is something that
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Doar asta face acum, si e ceva ce
03:18
blogs have made possible.
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blogurile au facut posibil.
03:20
And then you have something like this, which is Interplast.
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Si apoi aveti ceva de genul asta, e Interplast.
03:22
It's a wonderful organization of
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E o organizatie extraordinara de
03:25
people and doctors who go to developing nations
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oameni si doctori care merg in natiunile in curs de dezvoltare
03:28
to offer plastic surgery to those who need it.
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pentru a oferi operatii estetice celor care au nevoie.
03:31
Children with cleft palates will get it,
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Deci, copii cu buza de iepure, vor avea parte de acest lucru,
03:33
and they document their story. This is wonderful.
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si ei documenteaza povestea lor. Acest lucru este minunat.
03:36
I am not that caring.
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Mi-e nu-mi pasa atat de mult.
03:39
(Laughter)
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(Rasete)
03:42
I talk about myself. That's what I am. I'm a blogger.
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Vorbesc despre mine. Asta sunt eu. Sunt un blogger.
03:45
I have always decided that I was going to be an expert on one thing,
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Mereu am decis ca voi fi experta intr-un lucru,
03:48
and I am an expert on this person,
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si sunt experta in aceasta persoana,
03:50
and so I write about it.
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asa ca scriu despre asta.
03:52
And --
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Si --
03:53
the short story about my blog: it started in 2001. I was 23.
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si povestea mea scurta despre blog: a inceput in 2001. Eu aveam 23 de ani.
03:56
I wasn't happy with my job,
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Nu eram multumita de slujba mea,
03:58
because I was a designer,
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pentru ca am fost designer,
04:00
but I wasn't being really stimulated.
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dar nu eram stimulata cu adevarat.
04:02
I was an English major in college. I didn't have any use for it,
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Am facut engleza in colegiu. Nu o foloseam in niciun fel,
04:04
but I missed writing. So, I started to write a blog
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dar imi era dor de scris. Deci, am inceput sa scriu un blog
04:08
and I started to create things like these little stories.
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si am inceput sa creez lucruri ca aceste povestioare.
04:11
This was an illustration about my camp experience when I was 11 years old,
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Si aceasta a fost o ilustratie despre experienta mea din tabara cand aveam 11 ani,
04:15
and how I went to a YMCA camp -- Christian camp --
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si cum am mers intr-o tabara YMCA -- tabara crestina --
04:18
and basically by the end, I had
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si practic pana la sfarsit, mi-am facut
04:20
made my friends hate me so much
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prietenii sa ma urasca atat de tare
04:23
that I hid in a bunk. They couldn't find me.
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incat m-am ascuns intr-un pat. Nu ma gaseau.
04:25
They sent a search party, and I overheard people saying
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Au trimis o echipa de cautare, si am auzit oameni spunand
04:27
they wish I had killed myself,
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ca isi doreau sa ma fi sinucis,
04:29
jumped off Bible Peak.
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sarind de pe Bible Peak.
04:31
You can laugh, this is OK.
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Si -- puteti rade, este in regula.
04:35
This is me.
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Acest lucru ma defineste -- asta sunt eu.
04:37
This is what happened to me.
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Asta e ce mi s-a intamplat.
04:39
And when I started my blog it was really this one goal --
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Si cand am inceput blogul a existat chiar doar acest scop,
04:42
I said,
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Vroiam -- mi-am dat seama, am spus, stiti,
04:44
I am not going to be famous
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nu voi fi faimoasa
04:46
to the world,
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pentru lume,
04:48
but I could be famous to people on the Internet.
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dar as putea fi cunoscuta pentru oamenii de pe Internet.
04:50
And I set a goal. I said, "I'm going to win an award,"
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Si mi-am stabilit un scop, voi castiga un premiu,
04:53
because I had never won an award in my entire life.
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pentru ca nu mai catigasem un premiu in intreaga mea viata.
04:56
And I said, "I'm going to win this award --
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Si am spus, voi castiga acest premiu --
04:58
the South by Southwest Weblog award."
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premiul the South by Southwest Weblog.
05:00
And I won it. I reached all of these people,
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SI l-am castigat. Am ajuns la toti acesti oameni,
05:03
and I had tens of thousands of people reading about my life everyday.
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si aveam zeci de mii de oameni citind in fiecare zi despre viata mea.
05:06
And then I wrote a post about a banjo.
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Si apoi am scris o poveste despre un banjo.
05:09
I wrote a post
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Am postat
05:11
about wanting to buy a banjo --
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despre dorinta de a cumpara un banjo --
05:13
a $300 banjo, which is a lot of money,
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un banjo de 300 de dolari, ceea ce e o gramada de bani.
05:16
and I don't play instruments;
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Nu cant la nici un instrument
05:18
I don't know anything about music.
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Nu stiu nimic despre muzica
05:20
I like music, and I like banjos,
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imi place muzica si imi plac banjourile,
05:23
and I think I probably heard Steve Martin playing,
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si cred ca l-am auzit pe Steve Martin cantand.
05:25
and I said, "I could do that."
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si am spus, pot face asta.. Si am spus --
05:27
And I said to my husband, I said, "Ben, can I buy a banjo?" And he's like, "No."
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i-am spus sotului meu, am zis "Ben, pot cumpara un banjo?" Si el a raspuns,"Nu."
05:30
And my husband --
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Si sotul meu --
05:33
this is my husband, who is very hot --
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el e sotul meu, care e foarte atragator --
05:35
he won an award for being hot --
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a castigat un premiu pentru ca este atragator --
05:37
(Laughter)
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(Rasete)
05:39
-- he told me,
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-- si el -- mi-a spus,
05:41
"You cannot buy a banjo.
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"Nu poti cumpara un banjo, este --
05:43
You're just like your dad," who "collects" instruments.
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esti exact ca tatal tau, care cumpara -- care colectioneaza instrumente."
05:46
And I wrote a post
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Si am postat
05:48
about how I was so mad at him;
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despre cat sunt de suparata pe el,
05:50
he was such a tyrant because he would not let me buy this banjo.
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ca era un adevarat tiran, nu ma lasa sa-mi cumpar acest banjo.
05:53
And those people who know me understood my joke.
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Si pentru cei care ma cunosc au inteles gluma.
05:55
This is Mena, this is how I make a joke at people.
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Aceasta e Mena, asa fac eu glume despre oameni.
05:58
Because the joke in this is that this person is not a tyrant:
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Pentru ca gluma e ca acest om nu este un tiran:
06:01
this person is so loving and so sweet
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este asa de iubitor si dragut
06:03
that he lets me dress him up
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ca ma lasa sa-l imbrac
06:05
and post pictures of him to my blog.
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si sa postez poze cu el pe blog. Si --
06:08
(Laughter)
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(Rasete)
06:12
And if he knew I was showing this right now --
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-- si daca ar fi stiut ca voi arata asta acum,
06:14
I put this in today -- he would kill me.
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am pus asta azi, m-ar omori.
06:17
But the thing was, I wrote this, and my friends read it,
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Dar ideea era ca, am scris asta, si prietenii mei au citit-o,
06:19
and they're like, "Oh, that Mena, she wrote a post about,
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si ei erau ca si cum, oh.. Mena asta, a postat despre,
06:22
you know, wanting a stupid thing and being stupid."
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stiti, dorinta de a avea un lucru stupid si de a fi stupida.
06:24
But I got emails from people that said,
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Dar am primit emailuri de la oameni ce ziceau,
06:27
"Oh my God, your husband is such an asshole.
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"Oh Doamne, sotul tau e asa un nemernic.
06:30
How much money does he spend on beer in a year?
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Cati bani cheltuieste pe bere intr-un an?
06:33
You could take that money and buy your banjo.
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Ai putea lua banii aia si sa-ti cumperi un banjo.
06:36
Why don't you open a separate account?"
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De ce nu deschizi un cont separat?"
06:37
I've been with him since I was 17 years old. We've never had a separate bank account.
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Am fost cu el de cand aveam 17 ani. Noi - n-am avut niciodata un cont separat in banca.
06:40
They said, "Separate your bank account --
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Ei ziceau " Separati contul din banca --
06:42
spend your money; spend his money. That's it."
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cheltuieste-ti banii tai, el isi cheltuieste banii lui. Asa."
06:44
And then I got people saying, "Leave him."
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Si am avut oameni spunand, "Paraseste-l."
06:46
And --
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Si --
06:48
I was like, "OK, what, who are these people?
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si am zis, bine, ce, cine sunt acesti oameni,
06:51
And why are they reading this?"
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si de ce citesc asta?
06:53
And I realized: I don't want to reach these people.
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Si mi-am dat seama: nu vreau sa ajung la astfel de oameni.
06:55
I don't want to write for this public audience.
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Nu vreau sa scriu pentru acest tip de public.
06:58
And I started to kill my blog slowly.
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Si am inceput sa-mi ucid blogul incet.
07:00
I'm like, I don't want to write this anymore,
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Adica, nu vreau sa mai scriu asta,
07:02
and I slowly and slowly --
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si incet incet --
07:04
And I did tell personal stories from time to then.
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Si chiar am spus povesti personale din cand in cand.
07:07
I wrote this one, and I put this up because of Einstein today.
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Am scris asta, si am pus-o din cauza zilei Einstein de azi.
07:10
And I'm going to get choked up, because this is my first pet,
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Si voi incepe sa ma inec, pentru ca acesta e primul meu animal de casa,
07:12
and she passed away two years ago.
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si a murit cu doi ani in urma.
07:14
And I decided to break from, "I don't really write about my public life,"
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Si am decis sa fac o pauza de la ,"Nu scriu cu adevarat despre viata mea publica,"
07:17
because I wanted to give her a little memorial.
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pentru ca voiam sa-i ofer un mic memorial.
07:19
But anyways.
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Dar, in fine.
07:21
It's these sort of personal stories. You know, you read the blogs about politics,
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Sunt aceste feluri de povesti personale. Stiti, cititi bloguri despre politica,
07:23
or about media, and gossip and all these things.
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sau despre media, si barfa si alte lucuri.
07:26
These are out there, but it's more of the personal
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Toate acestea exista, dar e mai mult partea personala
07:29
that interests me, and this is --
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care ma intereseaza, si asta e -- stiti,
07:31
this is who I am.
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si asta este cine -- cine sunt eu.
07:33
You see Norman Rockwell. And you have art critics say,
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Stiti, il vedeti pe Norman Rockwell. Si aveti critici de arta care spun,
07:35
"Norman Rockwell is not art.
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Norman Rockwell nu e arta.
07:37
Norman Rockwell hangs in
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Normal Rockwell sta in
07:39
living rooms and bathrooms, and this is not
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sufragerii si bai, si acest lucru
07:41
something to be considered high art."
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nu e considerat arta inalta.
07:44
And I think this is one of the most important things
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Si cred ca acest lucru este unul din cele mai importante lucruri
07:47
to us as humans.
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pentru noi, ca oameni.
07:49
These things resonate with us,
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Aceste lucruri rezoneaza cu noi,
07:52
and, if you think about blogs, you think of high art blogs,
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si, daca te gandesti la bloguri, te gandesti la bloguri de arta inalta,
07:54
the history paintings about, you know, all biblical stories,
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picturile istorice despre, stiti, toate povestile biblice,
07:58
and then you have this.
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si apoi exista asta.
08:00
These are the blogs that interest me: the people who just tell stories.
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Aceste bloguri ma intereseaza: oamenii care spun doar povesti.
08:03
One story is
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Si o poveste este
08:05
about this baby, and his name is Odin.
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despre acest copil, si numele lui e Odin.
08:07
His father was a blogger.
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Si tatal lui era un blogger.
08:10
And he was writing his blog one day,
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Si posta pe blogul lui intr-o zi,
08:12
and his wife gave birth to her baby
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si sotia lui a nascut copilul la 25 -
08:15
at 25 weeks.
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la 25 de saptamani.
08:17
And he never expected this.
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Si el nu se asteptase la asta niciodata.
08:19
One day it was normal; the next day it was hell.
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Intr-o zi era normal; intr-o zi -- apoi in cealalta era iadul.
08:22
And this is a one-pound baby.
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Si acesta e un copil de 0.453 kg.
08:24
So Odin was documented every single day.
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Si deci Odin a fost documentat in fiecare zi.
08:27
Pictures were taken every day: day one, day two ...
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Poze era facute in fiecare zi, ziua intai, ziua a doua.
08:29
You have day nine -- they're talking about his apnea;
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Stiti, gasim ziua a 9-a -- vorbeau despre apneea lui,
08:32
day 39 -- he gets pneumonia.
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ziua a 39-a -- se imbolnaveste de pneumonie.
08:34
His baby is so small,
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Acest -- acest copil e atat de mic,
08:36
and I've never encountered such a
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si nu am mai intalnit niciodata o,
08:39
just --
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doar --
08:40
a disturbing image, but just -- just so heartfelt.
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o imagine atat de deranjanta , dar -- atat de sincera.
08:43
You're reading this as this happens,
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Si, stiti, citesc aceasta in timp ce se intampla,
08:46
so on day 55, everybody reads that
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si in ziua a 55-a, toata lumea citeste ca
08:49
he's having failures: breathing failures and heart failures,
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el -- are probleme: de respiratie si de inima,
08:52
and it's slowing down, and you don't know what to expect.
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si ca incetineste, si nu stii la ce sa te astepti.
08:56
But then it gets better. Day 96 he goes home.
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Dar apoi e mai bine. Stiti, ziua a 96-a pleaca acasa.
08:59
And you see this post.
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Si vezi aceasta postare.
09:01
That's not something that you're going to see in a paper or a magazine
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Nu e ceva ce vei vedea intr-un ziar sau o revista.
09:04
but this is something that this person feels,
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dar asta e ce simte aceasta persoana,
09:06
and people are excited about it.
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si oamenii sunt entuziasmati de asta.
09:08
Twenty-eight comments. That's not a huge amount of people reading,
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Stiti, 28 de comentarii. Nu e o multime de oameni ce citesc,
09:10
but 28 people matter.
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dar 28 de persoane conteaza.
09:13
And today he is a healthy baby,
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Si astazi este un copil sanatos,
09:15
who, if you read his blog --
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care, stiti, daca ii cititi blogul --
09:18
it's Snowdeal.org, his father's blog --
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este Snowdeal.org, blogul tatalui sau --
09:21
he is taking pictures of him still, because he is still his son
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inca ii face poze, pentru ca inca este fiul lui
09:24
and he is, I think, at his age level right now
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si este, cred, la nivelul varstei lui
09:27
because he had received such great treatment from the hospital.
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pentru ca a fost asa de -- a primit ingrijiri atat de bune din partea spitalului.
09:31
So, blogs.
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Deci, bloguri.
09:33
So what? You've probably heard these things before.
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Si stiti, si ce? Probabil ati mai auzit asemenea lucruri inainte.
09:35
We talked about the WELL,
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Am vorbit despre WELL,
09:37
and we talked about all these sort of things
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si am vorbit despre acest gen de lucruri.
09:39
throughout our online history.
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de-a lungul istoriei noastre online.
09:41
But I think blogs are basically just an evolution,
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Dar cred ca practic blogurile sunt doar o evolutie,
09:44
and that's where we are today.
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si aici ne aflam astazi.
09:46
It's this record of who you are, your persona.
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Este aceasta inregistrare despre cine esti, persoana ta.
09:49
You have your Google search where you say, "Hey, what is Mena Trott?"
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Si aveti cautare Google unde tastati, hei, ce e Mena Trott?
09:52
And then you find these things and you're happy or unhappy.
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Si apoi gasiti aceste lucruri si sunteti fericiti sau nefericiti.
09:56
But then you also find people's blogs,
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Dar apoi gasesti si blogurile oamenilor,
09:58
and those are the records of people who are writing daily --
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si acestea sunt inregistrari ale oamenilor care scriu zilnic --
10:01
not necessarily about the same topic, but things that interest them.
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nu despre acelasi subiect neaparat, dar lucruri care ii intereseaza.
10:05
And we talk about the world flattens as being this panel,
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Si vorbim despre lumea devine plata ca fiind acest cadru,
10:08
and I am very optimistic.
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si sunt foarte optimista.
10:11
Whenever I think about blogs I'm like, "Oh, we've got to reach all these people."
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Oricand ma gandesc la bloguri, spun ca trebuie sa atingem toti acesti oameni.
10:13
Millions and hundreds of millions and billions of people.
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Milioane si sute de milioane si miliarde de oameni.
10:16
You know, we're getting into China, we want to be there,
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Stiti, ajungem in China, vrem sa fim acolo,
10:18
but you know, there are so many people who won't
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dar stiti, sunt atat de putini oameni care nu
10:20
have the access to write a blog.
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vor avea acces la a scrie un blog.
10:22
But to see something like the $100 computer is amazing, because it's a --
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Dar sa vezi ceva ca un calculator de 100 de dolari este uimitor, pentru ca --
10:25
blogging software is simple.
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software-ul de blogging e simplu.
10:27
We have a successful company because of timing,
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Stiti, avem o companie de succes datorita sincronizarii,
10:29
and because of perseverance, but it's simple stuff --
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si datorita perseverentei, dar este un lucru usor --
10:31
it's not rocket science.
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nu este foarte complicat.
10:33
And so, that's an amazing thing to consider.
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Si asa, este un lucru uimitor de luat in considerare.
10:37
So,
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Deci,
10:39
the life record of a blog is something
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inregistrarea vietii unui blog este ceva
10:42
that I find incredibly important.
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ce mi se pare incredibil de important.
10:44
We started with a slide of my Teds,
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Si am inceput cu un cadru cu Ted-zi din familia mea,
10:46
and I had to add this slide, because I knew that
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si a trebuit sa adaug acest slide, pentru ca stiam,
10:49
the minute I showed this, my mom -- my mom will see this deck somehow,
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in minutul in care aratam asta, mama mea -- mama mea va vedea asta cumva,
10:51
because she does read my blog --
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pentru ca ea imi citeste blogul --
10:53
and she'll say, "Why wasn't there a picture of me?"
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si v-a spune, "De ce nu era o poza cu mine?" Stiti?
10:55
This is my mom. So, I have all of the people that I know of.
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Aceasta e mama mea. Deci, am toti acesti oameni pe care ii stiu.
10:59
But this is basically the extent
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Dar, stiti, aceasta este practic prelungirea
11:02
of the family that I know in terms of
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familiei pe care o cunosc in termeni
11:04
my direct line.
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de linie directa.
11:06
I showed a Norman Rockwell painting before,
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Si am aratat o pictura de Norman Rockwell inainte,
11:08
and this one I grew up with,
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si cu aceasta am crescut,
11:10
looking at constantly.
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uitandu-ma constant la ea.
11:12
I would spend hours looking at just the connections,
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Petreceam ore privind legaturile.
11:14
saying, "Oh, the little kid up at the top has red hair;
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Spunand, "Oh, copilasul din varf are par rosu,
11:17
so does that first generation up there."
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ca si prima generatie de acolo."
11:19
And just these little things.
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Si doar aceste lucruri mici. Stiti, asta nu e --
11:22
This is not science, but this was enough for me
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stiinta, dar a fost destul pentru mine
11:24
to be really so interested in how we have evolved
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sa fiu atat de interesata de modul in care evoluam
11:28
and how we can trace our line.
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si cum ne putem urmari linia stramoseasca.
11:31
So, that has always influenced me.
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Si deci, asta m-a influentat intotdeauna.
11:33
I have this record,
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Stiti, am aceasta inregistrare, aceasta --
11:35
this 1910 census
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acest recesamant din 1910
11:37
of another Grabowski -- that's my maiden name --
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a altui Grabowski -- adica asta e numele meu de domnisoara,
11:39
and there's a Theodore, because there's always a Theodore.
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si este un Theodore. Pentru ca intotdeauna este un Theodore.
11:42
This is all I have. I have a couple of
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Asta e tot ce am. Am cateva
11:44
facts about somebody.
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date despre cineva,
11:46
I have their date of birth, and their age,
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am ziua lor de nastere, si varsta lor,
11:49
and what they did in their household, if they spoke English,
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si ce faceau in gospodaria lor, daca vorbeau engleza.
11:51
and that's it. That's all I know of these people.
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Si asta e tot. Asta e tot ce stiu despre acesti oameni.
11:53
And it's pretty sad,
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Si e destul de trist.
11:55
because I only go back five generations,
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pentru ca -- merg doar 5 generatii inapoi,
11:58
and then it's it. I don't even know what happens on my mom's side,
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si asta e tot. Nici macar nu stiu ce s-a intamplat pe partea mamei,
12:01
because she's from Cuba and I don't have that many things.
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pentru ca e din Cuba si nu am prea multe date.
12:05
And just doing this I spent time in the archives --
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Si facand asta am petrecut ceva timp in arhive --
12:07
that's another thing why my husband's a saint --
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de asta -- un alt motiv pentru care sotul meu este un sfant --
12:09
I spent time in the Washington archives, just sitting there,
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am petrecut timp in arhivele din Washington, doar stand acolo,
12:11
looking for these things. Now it's online,
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cautand aceste lucruri. Acum este online,
12:13
but he sat through that.
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dar a stat cu mine in timpul asta.
12:15
And so you have this record and,
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Deci ai aceasta arhiva si,
12:18
you know, this is my great-great-grandmother.
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stiti, aceasta este stra-stra-bunica mea.
12:20
This is the only picture I have. And to think
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Asta este singura poza pe care o am. Si sa te gandesti
12:22
of what we have the ability to do with our blogs;
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la ce putem face cu aceste bloguri;
12:25
to think about the people
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sa te gandesti la oamenii
12:27
who are on those $100 computers
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care sunt pe acele calculatoare de 100 de dolari,
12:29
talking about who they are, sharing these personal stories --
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vorbind despre cine sunt, impartasind aceste povesti personale,
12:32
this is an amazing thing.
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asta e un lucru incredibil.
12:35
Another photo that has greatly influenced me,
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Alta fotografie care m-a influentat,
12:38
or a series of photos, is this project
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sau o serie de fotografii, este acest proiect
12:40
that's done by an Argentinean man and his wife.
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facut de un Argentinian si sotia lui.
12:43
And he's basically taking a picture of his family everyday
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Si el practic face cate o poza a familiei lui in fiecare zi
12:46
for the past, what is '76 --
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pentru ultimii, ce e `76 --
12:49
20, oh my God, I'm '77 --
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20, o, Doamne, eu sunt `77 --
12:51
29 years? Twenty-nine years.
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29 de ani? 29 de ani.
12:55
There was a joke, originally, about my graph that I left out, which is:
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A fost o gluma, initial, despre graficul pe care l-am aratat,
12:57
you see all this math? I'm just happy I was able to add it up to 100,
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vedeti toata aceasta matematica? Sunt fericita ca am putut adauga pana la 100,
13:00
because that's my skill set.
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pentru ca asta este tot ce pot face.
13:06
So you have these people aging,
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Deci -- stiti -- avem oamenii acestia care imbatranesc,
13:09
and now this is them today, or last year,
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si acum astia sunt ei astazi, sau anul trecut,
13:12
and that's a powerful thing to have, to be able to track this.
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si acesta este un lucru puternic, abilitatea de a urmari asta.
13:15
I wish that I would have this of my family.
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As vrea sa am asta si pentru familia mea.
13:18
I know that
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Stiu ca
13:20
one day my children will be wondering --
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copii mei se vor intreba intr-o zi --
13:22
or my grandchildren, or my great-grandchildren,
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sau stranepotii, sau stratranepotii,
13:24
if I ever have children --
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daca voi avea vreodata copii --
13:26
what I am going to --
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ce voi --
13:29
who I was, so I do something that's very narcissistic:
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cine am fost, deci fac ceva ce e foarte narcisist.
13:32
I am a blogger --
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Sunt un blogger --
13:34
that is an amazing thing for me,
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acesta este un lucru incredibil pentru mine,
13:36
because it captures a moment in time everyday.
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pentru ca surprinde un moment in timp zilnic.
13:39
I take a picture of myself -- I've been doing this since last year --
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Fac cate o poza cu mine -- fac acest lucru de anul trecut --
13:42
every single day.
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cu mine in fiecare zi.
13:44
And, you know, it's the same picture;
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Si, stiti, nu e aceeasi poza;
13:46
it's basically the same person.
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practic e aceeasi persoana.
13:48
Only a couple of people read it. I don't write this for this audience;
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Doar cativa oameni citesc. Nu scriu asta pentru aceasta audienta,
13:51
I'm showing it now, but I would go
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arat asta acum, dar as
13:53
insane if this was really public.
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innebuni daca ar fi facut public.
13:55
About four people probably read it,
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Probabil cam 4 oameni citesc asta,
13:57
and they tell me, you know, "You haven't updated" --
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si ei -- imi spun, stii, nu ai mai postat nimic --
13:59
I'm probably going to get people telling me I haven't updated --
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probabil am sa fac oamenii sa-mi spuna ca nu am mai postat ceva --
14:02
but this is something that's amazing, because I can go back to a day --
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dar acest lucru este incredibil, pentru ca pot merge inapoi la o zi --
14:04
I can go back to April 2005,
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as putea sa ma intorc in Aprilie 2005,
14:06
and say, what was I doing this day? I look at it, I know exactly.
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si sa spun, ce faceam in aceasta zi? Ma uit, si stiu exact.
14:09
It's this visual cue that is so important to what we do.
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E acest semn vizual care e atat de important pentru ceea ce facem.
14:12
I put the bad pictures up too,
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Si, stiti, am pus si pozele rele,
14:14
because there are bad pictures.
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pentru ca exista poze rele.
14:17
(Laughter)
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(Rasete)
14:18
And I remember instantly: I am in Germany in this --
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Si mi-am amintit instant: sunt in Germania pentru --
14:21
I had to go for a one-day trip.
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a trebuit sa merg intr-o excursie de o zi.
14:23
I was sick, and I was in a hotel room,
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Imi era rau, si eram in camera de hotel
14:26
and I wanted not to be there. And so you see these things.
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si mi-am dorit sa nu fiu acolo. Si vezi aceste lucruri.
14:29
It's not just always smiling. Now I've kind of evolved it, so I have this look.
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Nu sunt doar intotdeauna zambind. Acum am evoluat, si am aceasta perspectiva.
14:32
If you look at my driver's license
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Daca te uiti la carnetul meu de conducere
14:33
I have the same look,
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am aceeasi infatisare
14:35
and it's -- it's -- a pretty disturbing thing
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si e -- e un lucru cam deranjant
14:39
but it's something that is really important.
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dar e ceva ce e foarte important.
14:42
And the last story
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Si ultima poveste pe care
14:45
I really want to tell is this story,
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chiar vreau sa spun e aceasta poveste,
14:47
because this is probably the one that
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pentru ca probabil asta e cea
14:49
means the most to me in all of what I'm doing.
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care conteaza cel mai mult in tot ceea ce fac.
14:52
And I'll probably get choked up, because I tend to when I talk about this.
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Si probabil ma voi ineca, pentru ca mi se intampla cand vorbesc despre asta.
14:54
So, this woman,
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Deci, aceasta femeie,
14:56
her name was Emma, and she was a blogger
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numele ei era Emma, si era un blogger
14:59
on our service, TypePad. And she was a beta tester,
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la serviciul nostru, TypePad. Si era era un beta tester,
15:01
so she was there right when we opened --
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deci era acolo exact cand am deschis --
15:03
you know, there were 100 people --
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stiti, acolo au fost 100 de oameni --
15:05
and she wrote about her life dealing with cancer.
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si a scris despre viata ei in lupta cu cancerul.
15:08
She was writing and writing and writing,
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Si scria si scria si scria,
15:10
and we all started reading it, because we had so few blogs on the service,
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si am inceput toti sa-l citim, pentru ca aveam atat de putine bloguri pe service,
15:13
we could keep track of everyone.
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ca putem urmari pe toata lumea.
15:15
And she was writing one day, and, you know,
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Si scria intr-o zi, si, stiti,
15:17
then she disappeared for a little bit.
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apoi a disparut putin.
15:19
And her sister came on, and she said that
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Si sora ei a aparut, si a scris ca
15:22
Emma had passed away. And all of our support staff
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Emma a murit. Si toti din echipa noastra de suport
15:25
who had talked to her were really emotional,
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care au vorbit cu ea erau -- erau foarte emotionati
15:28
and it was a very hard day at the company.
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si a fost o zi foarte grea la companie.
15:31
And
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Si a fost --
15:33
this was one of those instances where I realized
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aceasta a fost una din situatiile in care am realizat
15:35
how much blogging affects our relationship,
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cat de mult bloggingul ne afecteaza relatia,
15:37
and flattening this sort of world.
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si aplatizeaza acest tip de lume.
15:39
That this woman is in England,
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Aceasta femeie e in Anglia,
15:41
and she lives --
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si traieste --
15:43
she lived a life where she was talking about
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a trait o viata in care vorbea despre ea --
15:46
what she was doing.
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despre ce facea.
15:48
But the big thing that really influenced us was,
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Dar lucrul care ne-a influentat a fost,
15:51
her sister wrote to me, and she said, you know,
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sora ei care mi-a scris, si a spus, stii,
15:53
and she wrote on this blog, that --
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si a scris pe blog, ca --
15:55
writing her blog during the last couple of months of her life
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scriind pe blog in ultimele luni din viata
15:58
was probably the best thing that had happened to her,
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a fost probabil cel mai bun lucru care i s-a intamplat,
16:00
and being able to talk to people, being able to share what was going on,
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si a putea sa vorbeasca cu oameni, a putea sa impartaseasca ce se intampla,
16:03
and being able to write and receive comments.
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si a putea sa scrie si sa primesca comentarii.
16:06
And that was amazing -- to be able to know
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Si asta a fost incredibil. Stiind ca i-am
16:08
that we had empowered that, and that blogging
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dat aceasta posibilitate, si ca bloggingul
16:11
was something that she felt comfortable doing, and that
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a fost ceva cu care se simtea confortabil, si
16:14
the idea that blogging doesn't have to be scary,
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ideea ca bloggingul nu trebuie sa fie inspaimantator,
16:16
that we don't always have to be attack of the blogs,
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si ca nu trebuie sa atacam blogurile,
16:18
that we can be people who are open,
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ca putem fi oameni deschisi,
16:20
and wanting to help and talk to people.
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doritori de a ajuta si de a vorbi.
16:22
That was an amazing thing.
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Acesta a fost un lucru incredibil.
16:24
And -- and so I printed out her --
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Si -- am printat --
16:26
or I sent a PDF of her blog to her family,
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sau am trimis un PDF cu blogul ei familiei sale,
16:29
and they passed it out at her memorial service,
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si l-au distribuit la inmormatare,
16:31
and even in her obituary,
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si chiar in -- in orbituarul ei,
16:33
they mentioned her blog because it was such a big part of her life.
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au mentionat blogul ei, pentru ca era un lucru atat de important din viata ei.
16:35
And that's a huge thing.
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Si asta este un lucru urias.
16:37
So, this is her legacy,
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Deci, aceasta este -- aceasta este mostenirea ei.
16:39
and I think that
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si cred ca
16:41
my call to action to all of you is:
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chemarea mea la actiune pentru voi toti este,
16:43
you know, think about blogs, think about what they are,
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stiti, ganditi-va la bloguri, ganditi-va la ce sunt,
16:46
think about what you've thought of them, and then
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la ce v-ati gandit despre ele, stiti, si apoi
16:48
actually do it, because it's something
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chiar faceti acel lucru, pentru ca e ceva
16:50
that is really going to change our lives.
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ce chiar ne va schimba viata.
16:52
So, thank you.
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Deci, va multumesc.
16:53
(Applause)
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(Aplauze)
ABOUT THE SPEAKER
Mena Trott - Blogger; cofounder, Six ApartMena Trott and her husband Ben founded Six Apart in a spare bedroom after the blogging software they developed grew beyond a hobby. With products Movable Type, TypePad, LiveJournal and Vox, the company has helped lead the "social media" revolution.
Why you should listen
Time's 2006 Person of the Year is "You," which is to say, everybody: "The many wresting power from the few and helping one another for nothing." The tools of this revolution have come in no small part from Six Apart, a 2002 startup that helped enable the blogging boom with its products. And co-founder Mena Trott, who rose to Internet fame with her own blog, DollarShort, has become a strong voice explaining the role of personal blogging in today's culture.
Trott and her husband Ben developed Movable Type for their own use in 2001, but it became immensely popular and they dove in full-time. By the time they were preparing their blog-hosting service TypePad, investors were knocking on the door. In 2004, the company grew from seven employees to 50, with Mena Trott serving as chief executive, as well as an interface designer. Today, having acquired LiveJournal and introduced rich-media sharing platform Vox, Six Apart's software gives online voice to millions of people and organizations worldwide.
Mena Trott | Speaker | TED.com