ABOUT THE SPEAKERS

Eric Berlow - Ecologist
TED Senior Fellow Eric Berlow studies ecology and networks, exposing the interconnectedness of our ecosystems with climate change, government, corporations and more.

Why you should listen

Eric Berlow is an ecologist and network scientist who specializes in not specializing. A TED Senior Fellow, Berlow is recognized for his research on food webs and ecological networks and for creative approaches to complex problems. He was the founding director of the University of California's first environmental science center inside Yosemite National Park, where he continues to develop data-driven approaches to managing natural ecosystems.

In 2012 Berlow founded Vibrant Data Labs, which builds tools to use data for social good. Berlow's current projects range from helping spark an egalitarian personal data economy to protecting endangered amphibians in Yosemite to crowd-sourcing novel insights about human creativity. Berlow holds a Ph.D. from Oregon State University in marine ecology.

More profile about the speaker
Eric Berlow | Speaker | TED.com

Sean Gourley - Physicist and military theorist
Sean Gourley, trained as a physicist, has turned his scientific mind to analyzing data about a messier topic: modern war and conflict. He is a TED Fellow.

Why you should listen

Sean Gourley's twin passions are physics (working on nanoscale blue-light lasers and self-assembled quantum nanowires) and politics (he once ran for a national elected office back home in New Zealand).

A Rhodes scholar, he's spent the past five years working at Oxford on complex adaptive systems and collective intelligent systems -- basically, using data to understand the nature of human conflict. As he puts it, "This research has taken me all over the world from the Pentagon, to the House of Lords, the United Nations and most recently to Iraq". Originally from New Zealand, he now lives in San Francisco, where he is the co-founder and CTO of Quid which is building a global intelligence platform. He's a 2009 TED Fellow.

In December 2009, Gourley and his team's research was published in the scientific journal Nature. He is co-founder and CTO of Quid.

More profile about the speaker
Sean Gourley | Speaker | TED.com

TED2013

Eric Berlow and Sean Gourley: Mapping ideas worth spreading

Erik Berlou i Šon Gurli (Eric Berlow and Sean Gourley): Mapiranje ideja vrednih širenja

Filmed: 2013-02-28

Readability: 4.3

1,131,373 views

Kako izgleda 24 000 ideja? Ekolog Erik Berlou i fizičar Šon Gurli primenjuju algoritme na celu arhivu TEDx govora i vode nas na stimulativno vizuelno razgledanje toga kako su ideje globalno povezane.

Eric Berlow - Ecologist
TED Senior Fellow Eric Berlow studies ecology and networks, exposing the interconnectedness of our ecosystems with climate change, government, corporations and more. Full bioSean Gourley - Physicist and military theorist
Sean Gourley, trained as a physicist, has turned his scientific mind to analyzing data about a messier topic: modern war and conflict. He is a TED Fellow. Full bio

Double-click the English transcript below to play the video.

00:12

EricEric BerlowBerlow: I'm an ecologistekolog, and Sean'sSeanova a physicistфизичар,

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Erik Berlou: Ja sam ekolog,
a Šon je fizičar

00:15

and we bothи једно и друго studyстудија complexкомплекс networksмреже.

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i obojica proučavamo kompleksne mreže.

00:17

And we metиспуњен a coupleпар yearsгодине agoпре when we discoveredоткривени

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Sreli smo se pre nekoliko godina
kada smo otkrili

00:19

that we had bothи једно и друго givenдато a shortкратак TEDTED Talk

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da smo obojica imali
kratak TED govor

00:21

about the ecologyекологија of warрат,

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o ekologiji rata

00:23

and we realizedреализован that we were connectedповезан

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i shvatili smo da smo povezani

00:25

by the ideasидеје we sharedдељени before we ever metиспуњен.

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idejama koje smo delili
pre nego što smo se upoznali.

00:28

And then we thought, you know, there are thousandsхиљаде

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I onda smo pomislili
da postoji hiljade

00:29

of other talksразговоре out there, especiallyпосебно TEDxTEDx TalksRazgovori,

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govora, naročito TEDx govora

00:31

that are poppingпоппинг up all over the worldсвет.

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koji nastaju po celom svetu.

00:34

How are they connectedповезан,

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Kako su oni povezani,

00:34

and what does that globalглобално conversationразговор look like?

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i na šta liči taj globalni razgovor?

00:36

So Sean'sSeanova going to tell you a little bitмало about how we did that.

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Šon će vam reći nešto o tome
kako smo to uradili.

00:39

SeanSean GourleyGarli: ExactlyTačno. So we tookузела 24,000 TEDxTEDx TalksRazgovori

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Šon Gurli: Upravo tako.
Uzeli smo 24 000 TEDx govora

00:43

from around the worldсвет, 147 differentразличит countriesземље,

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iz celog sveta,
147 različitih zemalja,

00:46

and we tookузела these talksразговоре and we wanted to find

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uzeli smo ih i pokušali smo
da pronađemo

00:48

the mathematicalматематички structuresструктуре that underlyunderly

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matematičke strukture

00:50

the ideasидеје behindиза them.

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ideja iza njih.

00:52

And we wanted to do that so we could see how

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To smo hteli da uradimo
kako bismo videli na koji način

00:53

they connectedповезан with eachсваки other.

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su povezani jedni sa drugima.

00:55

And so, of courseкурс, if you're going to do this kindкинд of stuffствари,

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Naravno, ako želite da radite
nešto poput ovog,

00:57

you need a lot of dataподаци.

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biće vam potrebno puno podataka.

00:58

So the dataподаци that you've got is a great thing calledпозвани YouTubeYouTube,

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Podaci koje imate su
sa ove sjajne stvari, Jutjuba

01:02

and we can go down and basicallyу основи pullповући

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i u osnovi možemo uzeti

01:03

all the openотворен informationинформације from YouTubeYouTube,

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sve otvorene informacije sa Jutjuba,

01:06

all the commentsкоментари, all the viewsвиевс, who'sко је watchingгледа it,

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sve komentare, broj pregleda,
ko je gledao te snimke,

01:08

where are they watchingгледа it, what are they sayingговорећи in the commentsкоментари.

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odakle ih gledaju,
šta kažu u komentarima.

01:11

But we can alsoтакође pullповући up, usingКористећи speech-to-textgovor u tekst translationпревод,

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Ali takođe putem prevođenja
govora u tekst, možemo uzeti

01:14

we can pullповући the entireцео transcripttranskript,

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ceo transkript

01:16

and that worksИзвођење радова even for people with kindкинд of funnyсмешно accentsakcenti like myselfЈа сам.

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i to funkcioniše čak i za ljude
sa čudnim akcentom poput mog.

01:19

So we can take theirњихова transcripttranskript

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Možemo uzeti njihov transkript

01:21

and actuallyзаправо do some prettyприлично coolхладан things.

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i zapravo uraditi neke
prilično kul stvari.

01:23

We can take naturalприродно languageЈезик processingобрада algorithmsалгоритми

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Možemo da uzmemo algoritme
za obradu prirodnog jezika

01:25

to kindкинд of readчитати throughкроз with a computerрачунар, lineлине by lineлине,

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kako bimso na neki način čitali
kompjuterom, red po red,

01:28

extractingizdvajanje keyкључ conceptsконцепте from this.

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izvlačeći glavne koncepte.

01:30

And we take those keyкључ conceptsконцепте and they sortврста of formобразац

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Uzimamo te glavne koncepte
i na neki način oni formiraju

01:33

this mathematicalматематички structureструктура of an ideaидеја.

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matematičku strukturu ideje.

01:36

And we call that the meme-omeMeme-dom.

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To zovemo mimom.

01:38

And the meme-omeMeme-dom, you know, quiteприлично simplyједноставно,

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Jednostavno govoreći, mimom je

01:40

is the mathematicsматематика that underliespredstavlja osnovu an ideaидеја,

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matematika koja stoji
iza ideje

01:43

and we can do some prettyприлично interestingзанимљиво analysisанализа with it,

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i sa njom možemo da napravimo
prilično zanimljivu analizu,

01:45

whichкоја I want to shareОбјави with you now.

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koju želim da sada
podelim sa vama.

01:47

So eachсваки ideaидеја has its ownвластити meme-omeMeme-dom,

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Svaka ideja ima sopstveni mimom

01:49

and eachсваки ideaидеја is uniqueјединствен with that,

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i svaka ideja je tako unikatna,

01:51

but of courseкурс, ideasидеје, they borrowпозајмљивати from eachсваки other,

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ali ideje naravno pozajmljuju
jedna od druge,

01:53

they kindкинд of stealукради sometimesпонекад,

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ponekad kao da kradu,

01:54

and they certainlyсигурно buildизградити on eachсваки other,

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i svakako se unapređuju

01:56

and we can go throughкроз mathematicallymatematički

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i možemo matematički da prođemo

01:58

and take the meme-omeMeme-dom from one talk

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i uzmemo mimom
iz jednog govora

02:00

and compareупоредити it to the meme-omeMeme-dom from everyсваки other talk,

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i uporedimo ga sa mimomom
iz svakog drugog govora,

02:02

and if there's a similaritysličnosti betweenизмеђу the two of them,

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i ako postoji sličnost između to dvoje,

02:04

we can createстворити a linkлинк and representзаступати that as a graphграф,

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možemo da napravimo vezu
i prikažemo je grafikonom,

02:07

just like EricEric and I are connectedповезан.

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kao što smo povezani Erik i ja.

02:10

So that's theoryтеорија, that's great.

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To je teorija, to je sjajno.

02:11

Let's see how it worksИзвођење радова in actualстварно practiceпракса.

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Hajde da vidimo kako
zaista radi u praksi.

02:14

So what we'veми смо got here now is the globalглобално footprintотисак

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Ovde imamo globalni otisak

02:17

of all the TEDxTEDx TalksRazgovori over the last fourчетири yearsгодине

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svih TEDx govora
iz protekle 4 godine

02:19

explodingексплодира out around the worldсвет

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kako eksplodiraju širom sveta

02:20

from NewNovi YorkYork all the way down to little oldстари NewNovi ZealandZeland in the cornerугао.

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od Njujorka pa sve dole
do Novog Zelanda.

02:24

And what we did on this is we analyzedанализирани the topврх 25 percentпроценат of these,

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Ovde smo analizirali gornjih
25% govora

02:28

and we startedпочела to see where the connectionsвезе occurredдошло,

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i počeli smo da vidimo
gde se javljaju veze,

02:30

where they connectedповезан with eachсваки other.

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gde su bili povezani
jedan sa drugim.

02:32

CameronCameron RussellRussell talkingпричају about imageслика and beautyлепота

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Kameron Rasel koja priča
o izgledu i lepoti

02:33

connectedповезан over into EuropeEurope.

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povezana je sa Evropom.

02:35

We'veMoramo got a biggerвеће conversationразговор about IsraelIzrael and PalestinePalestinu

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Razgovori o Izraelu i Palestini
se više šire

02:37

radiatingRazilaziti se outwardstvore from the MiddleSrednje EastIstok.

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ka napolju od Srednjeg istoka.

02:40

And we'veми смо got something a little broaderшире

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Imamo nešto malo šire

02:41

like bigвелики dataподаци with a trulyзаиста globalглобално footprintотисак

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poput velikih podataka sa
stvarno globalnim otiskom

02:43

reminiscentpodseća of a conversationразговор

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koji podseća na razgovor

02:45

that is happeningдогађај everywhereсвуда.

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koji se dešava svuda.

02:47

So from this, we kindкинд of runтрцати up againstпротив the limitsограничења

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Odavde smo nekako došli
do granica onoga

02:50

of what we can actuallyзаправо do with a geographicгеографски projectionпројекција,

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što možemo da uradimo
sa geografskom projekcijom,

02:52

but luckilyсрећом, computerрачунар technologyтехнологија allowsомогућава us to go out

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ali srećom, kompjuterska tehnologija
nam dozvoljava da zađemo

02:54

into multidimensionalvišedimenzionalnim spaceпростор.

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u multidimenzionalni prostor.

02:56

So we can take in our networkмрежа projectionпројекција

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Možemo uzeti našu projekciju mreže

02:58

and applyприменити a physicsфизика engineмотор to this,

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i na nju primeniti podlogu za fiziku

02:59

and the similarслично talksразговоре kindкинд of smashhit togetherзаједно,

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i slični govori se nekako sudaraju

03:01

and the differentразличит onesоне flyлети apartодвојено,

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a suprotni odbijaju

03:03

and what we're left with is something quiteприлично beautifulЛепа.

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i za posledicu imamo
nešto zaista predivno.

03:05

EBEB: So I want to just pointтачка out here that everyсваки nodečvor is a talk,

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EB: Hteo bih da naglasim
da je svaki čvor jedan govor,

03:08

they're linkedповезано if they shareОбјави similarслично ideasидеје,

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povezani su ako imaju slične ideje

03:11

and that comesдолази from a machineмашина readingчитање

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i to potiče iz mašinskog čitanja

03:13

of entireцео talk transcriptsprijepisi,

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transkripta celih govora,

03:15

and then all these topicsтеме that popПоп out,

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a sve ove teme koje iskaču

03:17

they're not from tagsoznake and keywordsključne reči.

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nisu ključne reči i oznake.

03:19

They come from the networkмрежа structureструктура

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One potiču iz mrežne strukture

03:21

of interconnectedмеђусобно повезане ideasидеје. Keep going.

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povezanih ideja. Nastavi.

03:23

SGSG: AbsolutelyApsolutno. So I got a little quickбрзо on that,

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ŠG: Naravno.
Malo sam brzo uleteo u to,

03:25

but he's going to slowспор me down.

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ali on će me usporiti.

03:26

We'veMoramo got educationобразовање connectedповезан to storytellingприповедање прича

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Imamo obrazovanje povezano
sa pričanjem priča,

03:28

triangulatedodredio nextследећи to socialсоцијално mediaмедији.

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u trouglu sa društvenim medijima.

03:30

You've got, of courseкурс, the humanљудско brainмозак right nextследећи to healthcareздравствена заштита,

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Ljudski mozak je, naravno,
odmah pored zdravstva,

03:33

whichкоја you mightМожда expectочекујте,

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što se dalo očekivati,

03:34

but alsoтакође you've got videoвидео gamesигре, whichкоја is sortврста of adjacentсуседно,

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ali takođe imate video igrice,
koje su donkele bliske

03:36

as those two spacesпросторе interfaceприступ with eachсваки other.

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jer se ta dva prostora
susreću jedan sa drugim.

03:39

But I want to take you into one clusterкластер

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Hoću da vas povedem
do jedne grupe

03:41

that's particularlyпосебно importantважно to me, and that's the environmentЖивотна средина.

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koja mi je naročito bitna,
a to je okolina.

03:43

And I want to kindкинд of zoomзоом in on that

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Hteo bih da zumiram na to

03:45

and see if we can get a little more resolutionрезолуција.

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i vidim da li možemo
dobiti malo više rezolucije.

03:47

So as we go in here, what we startпочетак to see,

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Kako zalazimo tu,
opet primenjujemo fizičku podlogu

03:50

applyприменити the physicsфизика engineмотор again,

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na ono što počinjemo da vidimo,

03:51

we see what's one conversationразговор

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vidimo da se jedan razgovor

03:53

is actuallyзаправо composedцомпосед of manyмноги smallerмањи onesоне.

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zapravo sastoji od mnogo manjih.

03:55

The structureструктура startsпочиње to emergeпојавити се

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Počinje da se javlja struktura

03:57

where we see a kindкинд of fractalфрактал behaviorпонашање

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tamo gde vidimo fraktalno ponašanje

03:59

of the wordsречи and the languageЈезик that we use

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reči i jezika koje koristimo

04:01

to describeопишите the things that are importantважно to us

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da bismo opisali nama bitne stvari

04:03

all around this worldсвет.

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širom sveta.

04:04

So you've got foodхрана economyекономија and localлокално foodхрана at the topврх,

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Ekonomija hrane i lokalna hrana
su na vrhu,

04:06

you've got greenhouseстаклена башта gasesгасови, solarсоларни and nuclearнуклеарна wasteгубљење.

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imate efekat staklene bašte,
solarni i nuklearni otpad.

04:09

What you're gettingдобијања is a rangeдомет of smallerмањи conversationsразговоре,

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Dobijate asortiman manjih razgovora

04:12

eachсваки connectedповезан to eachсваки other throughкроз the ideasидеје

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koji su svi povezani jedan sa drugim
kroz ideje

04:14

and the languageЈезик they shareОбјави,

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i jezik koji su im zajednički

04:15

creatingстварање a broaderшире conceptконцепт of the environmentЖивотна средина.

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i tako stvaraju širi
koncept čovekove okoline.

04:18

And of courseкурс, from here, we can go

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Odavde naravno možemo zumirati

04:19

and zoomзоом in and see, well, what are youngмлади people looking at?

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i pogledati, u šta to gledaju mladi?

04:23

And they're looking at energyенергија technologyтехнологија and nuclearнуклеарна fusionфузија.

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Gledaju na tehnologiju energije
i nuklearnu fuziju.

04:25

This is theirњихова kindкинд of resonanceрезонанца

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Ovo je njihova vrsta rezonance

04:27

for the conversationразговор around the environmentЖивотна средина.

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za razgovor o čovekovoj okolini.

04:29

If we splitразделити alongзаједно genderпол linesлиније,

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Ako podelimo ovo na polove

04:31

we can see femalesženke resonatingrezonantna heavilyу великој мери

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možemo videti da žene jako odjekuju

04:33

with foodхрана economyекономија, but alsoтакође out there in hopeнадати се and optimismоптимизам.

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sa ekonomijom hrane,
ali da ima i nade i optimizma.

04:37

And so there's a lot of excitingузбудљиво stuffствари we can do here,

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Ima dosta toga uzbudljivog
što ovde možemo uradi

04:39

and I'll throwбацање to EricEric for the nextследећи partдео.

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i sada će Erik nastaviti
sa sledećim delom.

04:41

EBEB: Yeah, I mean, just to pointтачка out here,

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EB: Da, samo da naglasim,

04:43

you cannotне може get this kindкинд of perspectiveперспектива

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ovakvu vrstu perspektive
ne možete dobiti

04:44

from a simpleједноставно tagoznaka searchПретрага on YouTubeYouTube.

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jednostavnom pretragom oznaka
na Jutjubu.

04:48

Let's now zoomзоом back out to the entireцео globalглобално conversationразговор

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Hajde sada da odzumiramo
na ceo globalni razgovor

04:52

out of environmentЖивотна средина, and look at all the talksразговоре togetherзаједно.

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o okolini i pogledamo
sve govore zajedno.

04:54

Now oftenчесто, when we're facedсуочена with this amountизнос of contentсадржај,

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Često kada smo suočeni
sa ovom količinom sadržaja

04:57

we do a coupleпар of things to simplifyпоједноставити it.

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učinićemo nekoliko stvari
da to pojednostavimo.

05:00

We mightМожда just say, well,

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Možda samo kažemo,

05:01

what are the mostнајвише popularпопуларно talksразговоре out there?

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pa koji su to najpopularniji govori?

05:04

And a fewнеколико riseпораст to the surfaceповршина.

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Nekoliko ih isplivava na površinu.

05:05

There's a talk about gratitudeзахвалност.

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Tu je govor o zahvalnosti.

05:07

There's anotherдруги one about personalлични healthздравље and nutritionисхрана.

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Još jedan o ličnom zdravlju i ishrani.

05:10

And of courseкурс, there's got to be one about pornporno, right?

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Naravno, mora da postoji i jedan
o pornografiji, zar ne?

05:13

And so then we mightМожда say, well, gratitudeзахвалност, that was last yearгодине.

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Onda možemo reći,
zahvalnost je stvar prošle godine.

05:17

What's trendingtrend now? What's the popularпопуларно talk now?

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Šta je sada popularno?
Koji je govor sada popularan?

05:19

And we can see that the newново, emergingу настајању, topврх trendingtrend topicтема

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Možemo videti da je nova,
najpopularnija tema u nastajanju -

05:22

is about digitalдигитални privacyprivatnost.

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digitalna privatnost.

05:25

So this is great. It simplifiespojednostavljuje things.

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Ovo je sjajno.
Pojednostavljuje stvari.

05:27

But there's so much creativeкреативан contentсадржај

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Ali ima toliko kreativnog sadržaja

05:29

that's just buriedпокопан at the bottomдно.

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na samom dnu gomile.

05:31

And I hateмрзим that. How do we bubbleмехур stuffствари up to the surfaceповршина

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Mrzim to. Kako da na površinu
dovedemo stvari koje su

05:34

that's maybe really creativeкреативан and interestingзанимљиво?

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možda zaista kreativne i zanimljive?

05:36

Well, we can go back to the networkмрежа structureструктура of ideasидеје

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Možemo se vratiti na mrežnu
strukturu ideja

05:39

to do that.

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kako bismo to uradili.

05:41

RememberSeti se, it's that networkмрежа structureструктура

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Setite se, ta mrežna struktura

05:43

that is creatingстварање these emergentevolutivni topicsтеме,

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stvara ove novonastale teme.

05:45

and let's say we could take two of them,

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Recimo da uzmemo
dve takve teme

05:47

like citiesградова and geneticsгенетика, and say, well, are there any talksразговоре

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poput gradova i genetike
i vidimo da li ima govora

05:50

that creativelyкреативно bridgeмост these two really differentразличит disciplinesdisciplinama.

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koji na kreativan način povezuju
ove dve zaista različite discipline.

05:52

And that's -- EssentiallyU suštini, this kindкинд of creativeкреативан remixремик

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I to je - zapravo, ova vrsta
kreativnog remiksa

05:54

is one of the hallmarkspečat of innovationиновације.

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jedna je od oznaka inovacije.

05:56

Well here'sево one by JessicaJessica GreenZeleni

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Evo jednog sa Džesikom Grin

05:58

about the microbialмикроби ecologyекологија of buildingsзграде.

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o mikrobiološkoj ekologiji zgrada.

06:00

It's literallyбуквално definingдефинисање a newново fieldпоље.

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Bukvalno se definiše novo polje.

06:02

And we could go back to those topicsтеме and say, well,

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Možemo da se vratimo
na te teme i kažemo,

06:04

what talksразговоре are centralцентрално to those conversationsразговоре?

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koji govori su ključni
za ove razgovore?

06:07

In the citiesградова clusterкластер, one of the mostнајвише centralцентрално

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U grupi o gradovima,
jedan od ključnih

06:09

was one by MitchMitch JoachimJoakim about ecologicalеколошки citiesградова,

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je govor Miča Joakima
o ekološkim gradovima,

06:13

and in the geneticsгенетика clusterкластер,

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a u grupi o genetici

06:15

we have a talk about syntheticсинтетички biologyбиологија by CraigCraig VenterVenter.

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imamo govor o sintetičkoj biologiji
Grega Ventera.

06:18

These are talksразговоре that are linkingповезивање manyмноги talksразговоре withinу склопу theirњихова disciplineдисциплина.

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Ovo su govori koji povezuju
mnogo drugih unutar svoje discipline.

06:21

We could go the other directionправац and say, well,

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Možemo otići u drugom pravcu i reći,

06:23

what are talksразговоре that are broadlyširoko synthesizingсинтхесизинг

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koji su govori koji naširoko sintetizuju

06:25

a lot of differentразличит kindsврсте of fieldsпоља.

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više različitih polja?

06:27

We used a measureмеру of ecologicalеколошки diversityразноликост to get this.

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Da bismo ovo dobili koristili smo
merenje ekološke raznovrsnosti.

06:29

Like, a talk by StevenSteven PinkerPinkera on the historyисторија of violenceнасиље,

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Na primer, govor Stivena Pinkera
o istoriji nasilja

06:32

very syntheticсинтетички.

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je veoma sintetički.

06:33

And then, of courseкурс, there are talksразговоре that are so uniqueјединствен

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Naravno postoje i govori
koji su tako unikatni

06:35

they're kindкинд of out in the stratosphereStratosfera, in theirњихова ownвластити specialпосебан placeместо,

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da su u stratosferi,
na svom posebnom mestu

06:38

and we call that the ColleenColleen FlanaganFlanagan indexиндекс.

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i to zovemo indeksom Kolin Flenagan.

06:41

And if you don't know ColleenColleen, she's an artistуметник,

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Ako ne znate Kolin,
ona je umetnica

06:44

and I askedпитао her, "Well, what's it like out there

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i pitao sam je:
"Kako je to biti

06:45

in the stratosphereStratosfera of our ideaидеја spaceпростор?"

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u stratosferi našeg prostora ideja?"

06:47

And apparentlyочигледно it smellsмириси like baconslanina.

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Izgleda da to miriše kao slanina.

06:50

I wouldn'tне би know.

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Ne bih znao.

06:52

So we're usingКористећи these networkмрежа motifsmotivi

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Koristimo ove motive mreže

06:54

to find talksразговоре that are uniqueјединствен,

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da nađemo unikatne govore,

06:56

onesоне that are creativelyкреативно synthesizingсинтхесизинг a lot of differentразличит fieldsпоља,

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one koji na kreativan način
sintetizuju mnogo različitih polja,

06:58

onesоне that are centralцентрално to theirњихова topicтема,

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one koji su bitni za svoju temu

07:00

and onesоне that are really creativelyкреативно bridgingpremošćavanje disparateраздвојени fieldsпоља.

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i one koji na kreativan način povezuju
nepovezana polja.

07:03

Okay? We never would have foundнашао those with our obsessionопсесија

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U redu? Ovo nikada ne bismo
pronašli sa našom opsesijom

07:05

with what's trendingtrend now.

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o tome šta je sada popularno.

07:08

And all of this comesдолази from the architectureархитектура of complexityсложеност,

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Ovo sve kreće
od arhitekture kompleksnosti,

07:11

or the patternsобрасци of how things are connectedповезан.

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od šablona po kojima su
stvari povezane.

07:14

SGSG: So that's exactlyбаш тако right.

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ŠG: Upravo tako.

07:15

We'veMoramo got ourselvesсами in a worldсвет

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Zatekli smo se u svetu

07:18

that's massivelymasivno complexкомплекс,

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koji je neverovatno kompleksan

07:20

and we'veми смо been usingКористећи algorithmsалгоритми to kindкинд of filterфилтер it down

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i koristimo algoritme kako bismo
sve to filtrirali

07:23

so we can navigateнавигате throughкроз it.

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i upravljali kroz to.

07:24

And those algorithmsалгоритми, whilstdok je beingбиће kindкинд of usefulкорисно,

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Ovi algoritmi,
iako su nekako korisni,

07:27

are alsoтакође very, very narrowузак, and we can do better than that,

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takođe su veoma uske primene
i mi možemo bolje od toga

07:30

because we can realizeсхватите that theirњихова complexityсложеност is not randomслучајно.

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jer možemo da shvatimo
da njihova kompleksnost nije nasumična.

07:33

It has mathematicalматематички structureструктура,

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Ona ima matematičku strukturu

07:35

and we can use that mathematicalматематички structureструктура

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i možemo iskoristiti
tu matematičku strukturu

07:36

to go and exploreистражити things like the worldсвет of ideasидеје

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da istražimo stvari
poput sveta ideja

07:39

to see what's beingбиће said, to see what's not beingбиће said,

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da vidimo šta se govori,
šta se ne govori

07:42

and to be a little bitмало more humanљудско

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i da budemo malo više ljudi

07:43

and, hopefullyНадајмо се, a little smarterпаметнији.

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i nadam se malo pametniji.

07:45

Thank you.

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Hvala vam.

07:46

(ApplauseAplauz)

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(Aplauz)

Translated by Mile Živković
Reviewed by Dejan Vicai

ABOUT THE SPEAKERS

Eric Berlow - Ecologist
TED Senior Fellow Eric Berlow studies ecology and networks, exposing the interconnectedness of our ecosystems with climate change, government, corporations and more.

Why you should listen

Eric Berlow is an ecologist and network scientist who specializes in not specializing. A TED Senior Fellow, Berlow is recognized for his research on food webs and ecological networks and for creative approaches to complex problems. He was the founding director of the University of California's first environmental science center inside Yosemite National Park, where he continues to develop data-driven approaches to managing natural ecosystems.

In 2012 Berlow founded Vibrant Data Labs, which builds tools to use data for social good. Berlow's current projects range from helping spark an egalitarian personal data economy to protecting endangered amphibians in Yosemite to crowd-sourcing novel insights about human creativity. Berlow holds a Ph.D. from Oregon State University in marine ecology.

More profile about the speaker
Eric Berlow | Speaker | TED.com

Sean Gourley - Physicist and military theorist
Sean Gourley, trained as a physicist, has turned his scientific mind to analyzing data about a messier topic: modern war and conflict. He is a TED Fellow.

Why you should listen

Sean Gourley's twin passions are physics (working on nanoscale blue-light lasers and self-assembled quantum nanowires) and politics (he once ran for a national elected office back home in New Zealand).

A Rhodes scholar, he's spent the past five years working at Oxford on complex adaptive systems and collective intelligent systems -- basically, using data to understand the nature of human conflict. As he puts it, "This research has taken me all over the world from the Pentagon, to the House of Lords, the United Nations and most recently to Iraq". Originally from New Zealand, he now lives in San Francisco, where he is the co-founder and CTO of Quid which is building a global intelligence platform. He's a 2009 TED Fellow.

In December 2009, Gourley and his team's research was published in the scientific journal Nature. He is co-founder and CTO of Quid.

More profile about the speaker
Sean Gourley | Speaker | TED.com

THE ORIGINAL VIDEO ON TED.COM

Erik Berlou i Šon Gurli (Eric Berlow and Sean Gourley): Mapiranje ideja vrednih širenja | TED Talk | TED.com