TEDGlobal 2007
Franco Sacchi: A tour of Nollywood, Nigeria's booming film industry
佛朗哥萨奇讲述尼莱坞的故事
Filmed:
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出生在赞比亚的电影制片人佛朗哥萨奇带我们游历充满活力的世界第三大电影业，尼日利亚的“尼莱坞”。 游击队式的摄制方式，和压力下迸发出的智慧使得制作团队能在一周内完成一整步电影的拍摄。
Franco Sacchi - Filmmaker
Franco Sacchi is the director of This Is Nollywood, the story of Nigeria's massive homegrown film industry. Full bio
Franco Sacchi is the director of This Is Nollywood, the story of Nigeria's massive homegrown film industry. Full bio
Double-click the English transcript below to play the video.
00:18
I have a story, a story that I would like to share with you.
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我有一个故事要跟大家分享
00:22
And it's an African story.
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一个有关非洲的故事
00:24
It is a story of hope, resilience and glamour.
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一个有关希望，生命力和魅力的故事
00:30
There was Hollywood.
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先有了好莱坞
00:32
Then came Bollywood.
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然后有「宝莱坞」
00:35
Today we have Nollywood, the third-largest film industry in the world.
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今天我们有「尼莱坞」：世界上第三大的尼日利亚电影业
00:42
In 2006 alone, almost 2,000 films were made in Nigeria.
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仅2006年，尼日利亚生产近2000部电影
00:49
Now, try to imagine 40, 50 films wrapped, distributed, every week
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试想每周有40或50部电影在拉各斯市
00:57
in the streets of Lagos, Nigeria and West Africa.
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尼日利亚和西非的街道制作和分销
01:02
Some estimates put the value of this industry at 250 million dollars.
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据估计这个行业的价值有2亿5千万美元
01:08
It has created thousands, if not tens of thousands of jobs.
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它创造了至少数以千计的工作
01:14
And it's expanding.
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而且这个行业仍在增长
01:17
But keep in mind that this was a grassroots movement.
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但请注意，这是一场由基层开始的运动
01:25
This is something that happened without foreign investment,
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没有外国投资
01:31
without government aid, and actually, it happened against all odds,
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没有政府的援助，实际上, 完全出乎预料
01:37
in one of the most difficult moments in Nigerian economy.
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它发生在尼日利亚经济最困难的时刻,
01:43
The industry is 15 years old.
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该行业有15年的历史
01:47
And so maybe you're thinking now,
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那么你可能会想
01:51
why, how, an Italian filmmaker based in Boston
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为什么一个住在波士顿的意大利电影制片人
01:55
is so interested in this story?
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会对这个故事感兴趣?
01:58
And so I think I have to tell you just a few words,
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我觉得我得简短的告诉你们
02:01
a few things about my personal life,
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我的一些个人生活的事情
02:04
because I think there is a connection.
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因为我觉得有关系
02:10
My grandfather lived most of his life and is buried in Zambia.
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我祖父一生大部分时间生活在赞比亚，也埋葬在那里
02:15
My father also lived most of his adult life in East Africa.
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我父亲成年的日子也大多在东非度过
02:21
And I was born in Zambia.
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而我出生于赞比亚
02:25
Even though I left when I was only three years old,
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虽然我三岁时就离开了那里
02:27
I really felt that Africa was this big part of my life.
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但我真的觉得非洲是我生命中的一大部分
02:32
And it really was a place where I learned to walk.
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是我学会走路的地方
02:37
I think I uttered the first words,
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开始呀呀学语的地方
02:41
and my family bought their first home.
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家人买了他们的第一间房子
02:43
So when we came back to Italy,
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因此当我们回到意大利后
02:47
and one of the things that I remember the most
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我记忆最深刻的一件事情
02:50
is my family having this hard time to share stories.
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是我的家庭很难与人分享非洲的故事
02:54
It seemed that for our neighbors and friends,
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似乎对我们的邻居和朋友而言
02:57
Africa was either this exotic place, this imaginary land
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非洲要么是一个富有异国情调的虚构之地
03:03
that probably exists only in their imagination,
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只存在于他们的想象当中
03:06
or the place of horror, famine.
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要么是一个充满恐怖和饥荒的地方
03:11
And so we were always caught in this stereotype.
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因此我们总是被固有的成见包围着
03:15
And I remember really this desire to talk about Africa
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我记得我有一种强烈的愿望，就是讲讲非洲
03:18
as a place where we lived and people live and go about their lives,
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一个我们曾经住过的地方，那里的人们同样过着他们的日子
03:22
and have dreams like we all have.
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有着跟我们一样的梦想
03:25
So when I read in a newspaper in the business page
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因此当我在一家报纸的商业版看到一则
03:31
the story of Nollywood,
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关于「尼莱坞」的故事
03:33
I really felt this is an incredible opportunity to tell a story
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我知道这是一个难得的机会
03:38
that goes against all these preconceived notions.
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来讲述一个与这些先入之见相反的故事
03:42
Here I can tell a story of Africans making movies like I do,
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这里我可以讲一个非洲人如何和我一样拍电影的故事
03:47
and actually I felt this was an inspiration for me.
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对我來說，这实际上是一种启发
03:53
I have the good fortune of being a filmmaker-in-residence
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凑巧的我是在波士顿大学数码影像艺术中心
03:57
at the Center of Digital Imaging Arts at Boston University.
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做驻中心的制片人
04:00
And we really look how digital technology is changing,
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我们看到数码技术是如何不断的改变
04:04
and how young, independent filmmakers
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而年轻独立制片人
04:07
can make movies at a fraction of the cost.
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可以制造成本低廉的电影
04:10
So when I proposed the story,
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因此当我提议拍这个故事
04:12
I really had all the support to make this film.
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我得到大力的支持制作这部影片
04:16
And not only had the support,
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不仅有支持
04:17
I found two wonderful partners in crime in this adventure.
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我还找到两个很棒的的合作伙伴, 跟我一起开始这次历险
04:22
Aimee Corrigan, a very talented and young photographer,
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一个非常有才华的年轻摄影师-艾米科里根
04:25
and Robert Caputo, a friend and a mentor,
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另一位是我的朋友和导师:罗伯特卡普托
04:28
who is a veteran of National Geographic,
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他是一位資深的「国家地理」制作人
04:32
and told me, "You know, Franco, in 25 years of covering Africa,
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他说，佛朗哥，我在非洲工作了25年
04:36
I don't know if I have come across a story
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我不确定我曾经遇到过如此充滿
04:39
that is so full of hope and so fun."
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希望和有趣的故事」
04:43
So we went to Lagos in October 2005.
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因此我们于2005年10月抵达拉各斯市
04:50
And we went to Lagos to meet Bond Emeruwa,
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与邦德艾玛鲁华会面
04:53
a wonderful, talented film director who is with us tonight.
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一位才华横溢的导演，他今晚也在场
04:58
The plan was to give you a portrait of Nollywood,
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我们打算给大家展现尼莱坞的情景
05:02
of this incredible film industry,
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这个神奇的电影工业
05:05
following Bond in his quest to make an action movie
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我们追随邦德拍摄一部动作片的过程
05:09
that deals with the issue of corruption,
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他的电影涉及贪污问题
05:12
called "Checkpoint."
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影片名叫「检查站」
05:14
Police corruption.
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是关于警察贪污问题的
05:16
And he had nine days to make it.
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他只有9天时间拍这部电影
05:18
We thought this was a good story.
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我们认为这是一个好故事
05:20
In the meantime, we had to cover Nollywood,
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与此同时，我们也记录了尼莱坞
05:23
and we talked to a lot of filmmakers.
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我们访问了许多电影制片人
05:25
But I don't want to create too many expectations.
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我不想制造过多的期望
05:27
I would like to show you six minutes.
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我就播放6分钟的內容
05:31
And these are six minutes they really prepared for the TED audience.
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这六分钟昰专为TED观众准备的
05:35
There are several themes from the documentary,
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这个纪录片有好几个主题
05:38
but they are re-edited and made for you, OK?
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我们重新编辑了给大家看
05:40
So I guess it's a world premier.
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我想这算是世界首映吧
05:43
(Video)
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「影像」
05:46
Man: Action.
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开拍
05:54
Milverton Nwokedi: You cut a nice movie with just 10,000 dollars in Nigeria here.
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在尼日利亚 你可以用1万美元拍一部不错的电影
06:01
And you shoot in seven days.
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7天就可以完成
06:08
Peace Piberesima: We're doing films for the masses.
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我们拍的电影是給大众看的
06:10
We're not doing films for the elite
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我们不是为精英一族
06:12
and the people in their glass houses.
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和那些住在玻璃屋里的人而拍
06:14
They can afford to watch their "Robocop" and whatever.
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他们可以观看“机器战警”和他们感兴趣的任何电影
06:19
Mahmood Ali Balogun: I think filmmaking in Nigeria, for those who work in it,
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我觉得在尼日利亚，制作电影，对于这个行业的人来说
06:21
is a kind of subsistence filmmaking -- what they do to make a living.
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是一种维持生存需求的电影制作 - 他们以此为生
06:25
It's not the fancy filmmaking where you say,
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不像好莱坞那种的大手笔的制作
06:28
oh, you want to put all the razzmatazz of Hollywood,
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搞的越华丽堂皇越好
06:31
and where you have big budgets.
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因为你具备雄厚的资本
06:33
Here is that you make these films,
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在这里你拍一部电影
06:35
it sells, you jump onto the location again to make another film,
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如果卖得好，你就立刻开拍下一部新戏
06:39
because if you don't make the next film, you're not going to feed.
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因为如果你不拍下一部电影，你会没饭吃
06:49
Bond Emeruwa: So while we're entertaining, we should be able to educate.
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我们应当能够寓教于乐
06:53
I believe in the power of audiovisuals.
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我相信影音的力量
06:57
I mean, 90 percent of the population will watch Nollywood.
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我是说90%的人观看尼莱坞电影
07:00
I think it's the most viable vehicle right now
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我认为这是目前利用专用电缆
07:02
to pass information across a dedicated cable.
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传递信息的最可行方法
07:05
So if you're making a movie, no matter what your topic is,
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因此如果你拍一部电影，不管内容是什么
07:08
put in a message in there.
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都应包含一个发人深省的道理
07:10
Woman: You still have to report the incident.
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当然你还得报告事件本身
07:15
He needs proper medical attention.
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他需要及时的治疗
07:18
PP: I keep trying to explain to people,
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我一直试图向人们解释
07:20
it's not about the quality at the moment -- the quality is coming.
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目前的问题不是质量好坏 - 质量会逐渐提高
07:23
I mean, there are those films that people are making for quality,
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我是说，有些电影是为追求质量而制作的。
07:27
but the first thing you have to remember about this society
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但是首先你别忘了非洲这个社会
07:30
is that Africa still has people that live on one dollar a day,
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很多人的生活标准一天只有一美元
07:34
and these are the people that really watch these films.
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而这些人才真正是这些电影的观众
07:41
Sonny McDon W: Nollywood is a fantastic industry
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尼莱坞是一个神奇的行业
07:46
that has just been born in this part of the world.
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刚刚在世界的这个角落诞生
07:54
Because nobody believed that Nollywood can come out of Africa.
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因为没人相信尼莱坞能够走出非洲
08:01
Lancelot Imasen: But our films,
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但我们的电影
08:03
they are stories that our people can relate to themselves.
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讲述的故事可令人们产生共鸣
08:06
They are stories about our people, for our people.
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这些故事是关于他们的，是为了他们而制作的
08:09
And consistently, they are glued to their screen
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所以每当他们观看这些故事的时候
08:13
whenever they see the story.
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他们总是目不转睛
08:18
Narrator: Suspense, fun and intrigue.
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充满悬念，乐趣丛生，引人入胜
08:21
It's the blockbuster comedy.
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这样的喜剧大片
08:23
You'll crack your ribs.
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能让人笑破肚皮
08:32
Bernard Pinayon Agbaosi: We have been so deep into the foreign movies.
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我们长期以来总是迷恋外国电影
08:35
It's all about the foreign movies.
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外国电影一直是关注的中心
08:37
But we can do something too.
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其实我们可以有所作为
08:39
We can do something, something that when the world sees it,
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我们可以创作一些东西，当世界看到我们的创作
08:42
they say, wow, this is Nigeria.
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他们会说，哇，这才是尼日利亚
08:48
Man: Just arrest yourself, sergeant.
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自首吧， 上士
08:50
Don't embarrass yourself.
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别出你自己的洋相
08:55
Come on. Don't run away. Come back. Come back.
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来吧， 别跑了， 回来，回来
09:02
SMW: You can now walk the street and see a role model.
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现在你走在大街上，就能见到榜样
09:04
It’s not just what you see in picture.
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那不是在电影里看到的
09:06
You see the person live.
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你看到的是活生生的人
09:08
You see how he talks. You see how he lives.
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你看他怎么样说话，怎么样生活
09:11
He influences you really good, you know.
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他对你影响巨大
09:13
It’s not just what you see in the picture.
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不仅仅是你在电影里面所看到的
09:15
It is not what you hear, you know, from the Western press.
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不是你从西方媒体那里听到的
09:20
Man: See you. Bye.
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再会，再见
09:24
Action.
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开拍
09:27
Saint Obi: I was so fascinated, you know, with those cowboy movies.
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我曾经痴迷那些西部牛仔电影
09:32
But then when I discovered the situation in my country,
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但是当我认识到我的国家的处境
09:36
at that time there was so much corruption.
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那时腐败猖獗
09:40
For a young man to really make it out here,
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一个年轻人要想出人头地，
09:43
you got to think of some negative things and all that,
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就不得不寻找歪门邪道
09:47
or some kind of vices.
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做坏事
09:49
And I didn't want that, you know.
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可是我不想那样
09:52
And I discovered that I could be successful in life as an actor,
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后来我发现我可以当个成功的演员
09:57
without doing crime, without cheating nobody, without telling no lies.
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不用犯罪，欺骗别人，或者撒谎
10:01
Just me and God-given talent.
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就靠我自己和上帝赋予的才能
10:14
Man: Let's go.
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我们开始吧
10:15
OK, it's time to kick some ass.
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好的，到我们大显身手的时候了
10:20
Cover this. It's your own.
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这儿就交给你了
10:23
Move it.
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动作快点儿
10:27
Roboger Animadu: In big countries, when they do the movies,
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大国制作电影的时候
10:29
they have all these things in place.
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他们设备精良
10:31
But here, we improvise these items, like the gunshots.
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但是在这儿，我们得临场发挥，想办法，比如说拍枪击
10:35
Like they go, here, now, now, you see the gun there,
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他们说，现在， 马上开枪， 你看到枪支，
10:37
but you won't see any guns shot, we use knock-out.
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却看不到开枪射击， 我们用剪接的办法
10:41
Kevin Books Ikeduba: What I'm scared of is just the explosion will come up in my face.
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我怕的是爆管飞到我脸上
10:44
Woman: That's why I use enough masking tape.
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这就是我得用足够的胶带的原因
10:46
The masking tape will hold it.
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胶带能固定住它
10:48
Wat, wait. Just hold this for me.
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等等，把这个给我拿着
10:53
KBI: I'm just telling her to make sure she places it well
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我只是在告诉她一定要放在合适的位置
10:55
so that it won't affect my face -- the explosion, you know.
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以免爆炸伤到我的脸
10:57
But she's a professional. She knows what she’s doing.
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其实她很专业，知道自己在做什么
11:00
I'm trying to protect my face too.
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可是我也得保护我的脸呀
11:02
This ain't going to be my last movie.
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这可不是我演的最后一部电影
11:09
You know, this is Nollywood, where the magic lives.
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要知道，这里是尼莱坞， 是充满神奇魔力的地方
11:13
RA: So now you're about to see how we do our own movies here,
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现在你马上就要看到我们如何制作电影
11:16
with or without any assistance from anybody.
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不管有没有别人的帮助
11:20
Man: Action.
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开拍
11:25
Cut.
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停
11:27
(Applause)
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掌声
11:33
Franco Sacchi: So many things to say, so little time.
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要说的太多，时间太少
11:35
So many themes in this story.
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这个故事有众多主题
11:37
I just can't tell you -- there’s one thing I want to tell you.
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我无法尽述， 我只想说一件事
11:40
I spent, you know, several weeks with all these actors, producers,
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我和这些演员们，导演们，一起度过好几周的时间
11:45
and the problems they have to go through are unimaginable
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他们遇到的问题是
11:48
for, you know, a Westerner, a filmmaker who works in America or in Europe.
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一个西方导演，比如美国或者欧洲导演，无法想象的
11:52
But always with a smile, always with an enthusiasm,
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但是他们总是用微笑，和热情面对
11:56
that is incredible.
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真让人叹服
11:58
Werner Herzog, the German filmmaker said,
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德国电影制作人沃纳赫尔佐格说过
12:00
"I need to make movies like you need oxygen."
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我需要拍电影，就像你需要氧气
12:05
And I think they’re breathing.
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我认为他们是在呼吸
12:07
The Nigerian filmmakers really, really, are doing what they like.
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尼日利亚电影制片人真的是在做着自己喜欢的事情
12:11
And so it's a very, very important thing for them,
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因此拍电影对他们是一件非常重要的事情
12:15
and for their audiences.
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对他们的观众也很重要
12:16
A woman told me, "When I see a Nollywood film,
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一位女士告诉我，“当我看一部尼莱坞电影时，
12:19
I can relax, I really -- I can breathe better."
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我能放松，真的呼吸都更顺畅
12:23
There is also another very important thing
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另一件重要的事
12:25
that I hope will resonate with this audience.
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我希望今天的听众更深有体会的
12:27
It’s technology. I’m very interested in it
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就是技术，我对此很有兴趣
12:30
and I really think that the digital non-linear editing has slashed, you know,
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而且我相信数码非线性编辑技术大大削减了电影制作成本
12:37
the cost now is a fraction of what it used to be.
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现在电影成本是过去很小的一部分
12:39
Incredible cameras cost under 5,000 dollars.
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不到5千美元就能买到很棒的摄像机
12:43
And this has unleashed tremendous energy.
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科技让巨大的创造力释放出来
12:46
And guess what?
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你猜怎么着？
12:48
We didn’t have to tell to the Nigerian filmmakers.
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我们不用告诉尼日利亚电影制片人
12:50
They understood it, they embraced the technology
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他们理解并欣然接纳了技术
12:53
and they run with it, and they’re successful.
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他们在使用新技术上得心应手
12:55
I hope that the Nollywood phenomenon will go both ways.
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我希望尼莱坞现象能够起双向作用
13:00
I hope it will inspire other African nations to embrace the technology,
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我希望其他非洲国家能受到启发充分利用技术
13:05
look at the Nigerian model, make their films, create jobs,
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以尼日利亚为榜样，拍电影，创造就业机会
13:08
create a narrative for the population, something to identify,
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为自己的人民创作能让他们感同身受的故事
13:12
something positive, something that really is psychological relief
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积极正面，并且能够提供心灵慰籍的故事
13:15
and it's part of the culture.
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并且是他们自己文化里的东西
13:17
But I really think this is a phenomenon that can inspire us.
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但是我认为尼莱坞现象更能给我们启示
13:22
I really think it goes both ways.
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我确实认为尼莱坞的作用是双向的
13:24
Filmmakers, friends of mine, they look at Nollywood and they say,
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我的电影制作人朋友们， 他们看到尼莱坞， 就会感叹
13:28
"Wow, they are doing what we really want to do,
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哇， 他们做的正是我们真正想做的
13:30
and make a buck and live with this job."
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挣点儿钱， 以拍电影为生
13:33
So I really think it’s a lesson
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所以我认为
13:34
that we're actually learning from them.
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是我们实际上从他们身上学到了东西
13:36
And there's one thing, one small challenge that I have for you,
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有一件事，我给你们提出一个小小的挑战
13:39
and should make us reflect on the importance of storytelling.
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它能使我们反思讲故事的重要性
13:43
And I think this is really the theme of this session.
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我认为这正是这场演讲的主题
13:46
Try to imagine a world where the only goal is food and a shelter, but no stories.
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试着想象一下一个食物和住所是唯一目标的世界，没有故事
13:58
No stories around the campfire.
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没有篝火边讲的故事
14:00
No legends, no fairytales.
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没有传奇，没有神话
14:02
Nothing.
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什么都没有
14:04
No novels.
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没有小说
14:09
Difficult, eh? It's meaningless.
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很难想象，对吧？毫无意义
14:11
So this is what I really think.
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那么，我是这样认为的
14:14
I think that the key to a healthy society
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我认为通往一个健康社会的钥匙
14:18
is a thriving community of storytellers,
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就是一个生机勃勃的讲故事人的群体
14:20
and I think that the Nigerian filmmakers really have proved this.
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并且我认为尼日利亚电影制作人证实了这一点
14:25
I would like you to hear their voices.
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我想让你们听听他们的声音
14:30
Just a few moments.
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只是几个片段
14:33
It’s not an added sequence, just some voices from Nollywood.
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不是加上的续集， 只是来自尼莱坞的一些声音
14:38
(Video) Toyin Alousa: Nollywood is the best thing that can happen to them.
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尼莱坞是发生在他们身上最好的事情
14:40
If you have an industry that puts a smile on people's face,
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如果有一种工业能让人们脸上绽放笑容，
14:44
that’s Nollywood.
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那就是尼莱坞
14:46
SO: I believe very soon, we’re not only going to have better movies,
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我想不久，我们不仅有更好的电影
14:49
we'll have that original Nigerian movie.
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我们会有原汁原味的尼日利亚电影
14:52
BE: It’s still the same basic themes.
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当然基本的主题还是那些
14:54
Love, action.
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爱情，动作
14:58
But we're telling it our own way, our own Nigerian way, African way.
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但是我们是用我们自己的方式讲述这些故事，尼日利亚方式，非洲的方式
15:04
We have diverse cultures, diverse cultures, there are so many,
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我们有多元的文化，种类如此繁多，
15:09
that in the natal lifetimes,
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在我们的有生之年
15:12
I don't see us exhausting the stories we have.
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我不认为我们可以穷尽这些故事
15:16
FS: My job ends here, and the Nollywood filmmakers really have now to work.
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我的任务到此结束。尼莱坞的电影制作人需要去工作了
15:23
And I really hope that there will be many, many collaborations,
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我非常希望未来会有很多很多的合作
15:28
where we teach each other things.
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我们可以学习很多东西
15:30
And I really hope that this will happen.
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我真的希望这能够实现
15:33
Thank you very much.
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非常感谢
15:34
(Applause)
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掌声
15:38
Chris Anderson: Stop. I've got two questions.
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克里斯 安德森： 等一下，我有两个问题
15:42
Franco, you described this as the world's third largest film industry.
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佛朗哥， 你说尼莱坞是世界上第三大电影工业
15:47
What does that translate to in terms of numbers of films, really?
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那么在电影数量上这到底是个什么概念呢
15:50
FS: Oh, yes. I think I mentioned briefly -- it's close to 2,000 films.
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佛朗哥： 对了， 我前面简单提到过，大约是两千部电影
15:54
There is scientific data on this.
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有科学的数据
15:56
CA: 2,000 films a year?
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一年两千部电影吗？
15:58
FS: 2,000 films a year. 2005 or 6,
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对，两千零五，两千零六部
16:01
the censor board has censored 1,600 films alone.
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光是审查委员会就要审查一千六百部
16:07
And we know that there are more.
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我们知道实际数量比这还多
16:09
So it’s safe to say that there are 2,000 films.
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所以可以肯定有两千部
16:11
So imagine 45 films per week.
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想象一下一周生产45部电影
16:13
There are challenges. There are challenges.
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有很多挑战，很多挑战
16:15
There is a glut of film,
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电影生产过剩
16:17
the quality has to be raised, they need to go to the next level,
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质量需要提高，他们必须走向更高层次
16:20
but I’m optimistic.
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但是我很乐观
16:22
CA: And these aren’t films that are primarily seen in cinemas?
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克： 这些不是主要在影院里放映的电影吗？
16:25
FS: Oh yes, of course. This is very important.
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佛: 对了, 当然，这点很重要
16:28
Maybe, you know, for you to try to imagine this,
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试想一下
16:30
these are films that are distributed directly in markets.
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这些是直接在市场上分销的电影
16:36
They are bought in video shops.
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他们在录影带店里出售
16:38
They can be rented for pennies.
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几分钱就可以租来看
16:40
CA: On what format?
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克：用什么形式？
16:41
FS: Oh, the format -- thank you for the question. Yes, it's VCDs.
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弗： 形式，对了，谢谢你的问题，是VCD
16:44
It's a CD, it's a little bit more compressed image.
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是一种CD(光碟)， 但是影象更加压缩
16:47
They started with VHS.
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他们开始的时候使用VHS(录影带)
16:49
They actually didn't wait for, you know, the latest technology.
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他们实际上并没有等待最新技术的到来
16:52
They started in '92, '94.
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他们是从92，94年开始的
16:54
So there are 57 million VCRs in Nigeria
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尼日利亚有五千七百万录像机
17:00
that play, you know, VHS and these VCDs.
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可以播放录影带和光碟
17:04
It's a CD basically. It's a compact disc.
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实际上它是一种光盘，压缩光盘
17:06
CA: So on the streets, are film casts ... ?
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克: 那么电影是在大街上卖的吗？
17:08
FS: You can be in a Lagos traffic jam
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佛:你可能在拉各斯遇上堵车
17:11
and you can buy a movie or some bananas or some water. Yes.
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你也许会买部电影， 或者香蕉，水什么的.是的
17:16
(Laughter)
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笑声
17:18
And I have to say, this really proves that storytelling,
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我必须说，这真的证明了讲故事
17:22
it's a commodity, it's a staple.
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是一种商品，一种必需品
17:24
There is no life without stories.
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没有故事就没有生活
17:27
CA: Franco, thank you so much.
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克：佛朗哥，非常感谢你。
ABOUT THE SPEAKER
Franco Sacchi - FilmmakerFranco Sacchi is the director of This Is Nollywood, the story of Nigeria's massive homegrown film industry.
Why you should listen
Franco Sacchi's film This Is Nollywood represents one of the most compelling and profound stories of self-generated storytelling and commerce in the developing world. Out of nothing springs an industry that is reputed to be the third-largest film industry worldwide.This, says the Zambia-born, Italy-bred documentary filmmaker, is an irresistible story for those looking view Africa from a different perspective.
From the Director's Statement:
We agreed immediately that African actors, directors, and producers should tell their own story in our film without commentary from us or other westerners. Of course, we filmed and edited the Nollywood story with our own sensibilities, but our greatest hope is that the authentic voices of the Nigerian filmmakers will be heard.
Nollywood filmmakers are conscious of the responsibility they have toward their society -- director Bond Emeruwa says they feel an obligation to "put a message in there." But the production of each movie is also an adventure -- overcoming hurdles unimaginable in the West, racing against an impossibly short clock.
Franco Sacchi | Speaker | TED.com