Michael Bierut: The genius of the London Tube Map
邁克爾比魯特: 倫敦地鐵地圖的天才構想
Michael Bierut is a partner in the New York office of Pentagram, a founder of Design Observer and a teacher at Yale School of Art and Yale School of Management. Full bio
Double-click the English transcript below to play the video.
in some ways, is a history of maps:
文明的歷史就是地圖的歷史:
the world around us?
because it really isn't a map at all.
是因為它其實完全不是地圖。
the London Tube Map]
came together in 1908,
independent railways merged
bodies of water, trees and parks --
at the center of the map,
that couldn't even fit on the map.
位置甚至跟地圖不吻合。
but maybe not so useful.
是精確的,但不見得有用。
engineering draftsman
for the London Underground.
riding underground in trains
what's happening aboveground.
from station to station --
not the geography.
mess of spaghetti,
一團亂的複雜線路
or they're 45 degrees.
correspond to the color of the line,
so that it's not really a map anymore.
其實已經算不上是地圖了。
isn't wires conducting electrons,
不是傳輸電子的電線,
conducting people from place to place.
把人從一個地方傳輸到另一個地方。
to give Harry Beck's map a try.
至少試試看哈利貝克的地圖。
of a thousand of these maps, pocket-size.
口袋大小,做為測試用。
Sydney, Washington, D.C. --
聖保羅、雪黎、華盛頓特區-
to distinguish between lines,
來區分不同的線,
to distinguish between types of stations.
來區別不同類型的站。
of a universal language, seemingly.
通用語言的一部分。
what a user interface was,
使用者介面的概念,
and broke it down to three principles
並將它分解成三條原則,
in nearly any design problem.
可用於所有的設計問題。
to deliver that need?
that an electrical engineer
complicated systems in the world --
with a pencil and an idea.
一支筆、一個想法。
ABOUT THE SPEAKER
Michael Bierut - Designer, criticMichael Bierut is a partner in the New York office of Pentagram, a founder of Design Observer and a teacher at Yale School of Art and Yale School of Management.
Why you should listen
Michael Bierut studied graphic design at the University of Cincinnati's College of Design, Architecture, Art and Planning, graduating summa cum laude in 1980. Prior to joining Pentagram in 1990 as a partner in the firm's New York office, he worked for ten years at Vignelli Associates, ultimately as vice president of graphic design.
His projects at Pentagram have included work for the New York Times, Saks Fifth Avenue, The Cathedral of St. John the Divine, Harley-Davidson, The Museum of Arts and Design, Mastercard, the New York City Department of Transportation, the Robin Hood Foundation, Mohawk Paper Mills, New World Symphony, the New York Jets, the Brooklyn Academy of Music and MIT Media Lab. As a volunteer to Hillary for America, he created the ubiquitous H logo that was used throughout the 2016 presidential campaign.
He has won hundreds of design awards and his work is represented in the permanent collections of the Museum of Modern Art and the Metropolitan Museum of Art in New York, and the Musée des Arts Décoratifs, Montreal. He served as president of the New York Chapter of the American Institute of Graphic Arts (AIGA) from 1988 to 1990 and is president emeritus of AIGA National. Bierut was elected to the Alliance Graphique Internationale in 1989, to the Art Directors Club Hall of Fame in 2003, and was awarded the profession’s highest honor, the AIGA Medal, in 2006. In 2008, he was named winner in the Design Mind category of the Cooper-Hewitt National Design Awards. In spring 2016, Bierut was appointed the Henry Wolf Graphic Designer in Residence at the American Academy in Rome.
Bierut is a senior critic in graphic design at the Yale School of Art and a lecturer at the Yale School of Management. He writes frequently about design and is the co-editor of the five-volume series Looking Closer: Critical Writings on Graphic Design published by Allworth Press. In 2002, Bierut co-founded Design Observer, a blog of design and cultural criticism which now features podcasts on design, popular culture, and business.
Bierut's book 79 Short Essays on Design was published in 2007 by Princeton Architectural Press. A monograph on his work, How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry and (every once in a while) change the world, was published in 2015 by Thames & Hudson and Harper Collins. This accompanied the first retrospective exhibition of his work, part of the School of Visual Art's Masters Series, which was on view at the SVA Chelsea Gallery in New York City for five weeks in autumn 2015. His next book, Now You See It, is due out from Princeton Architectural Press this fall.
Michael Bierut | Speaker | TED.com